(1) Consumable hemp products shall not advertise, market, or offer for sale, in its labeling or design of the product, its packaging, or in its advertising or marketing materials in any of the following ways:
- (a) Trade dress, trademarks, branding, or other related imagery that depicts or signifies characters or symbols that are known to appeal primarily to minors, including, but not limited to, superheroes, comic book characters, video game characters, television show characters, movie characters, celebrities, mythical creatures, unicorns, or that otherwise incorporates related imagery or scenery.
- (b) Trade dress, trademarks, branding, or other related imagery that imitates or replicates those of food brands or other related products that are marketed to minors, including, but not limited to, breakfast cereal, cookies, juice drinks, soft drinks, frozen drinks, ice cream, sorbets, sherbets, and frozen pops.
- (c) Trade dress, trademarks, branding, or other related imagery that uses the terms candy, candies, cake, cakes, cupcake, cupcakes, pie or pies, any variant of these words, or any other term referencing a type or brand of these items, including types or brands that do not include the terms candy, candies, cake, cakes, cupcake, cupcakes, pie or pies in their names or slogans.
- (d) Trade dress, trademarks, branding, or other related imagery that imitates, replicates, or depicts a school or office supply, including, but not limited to, backpacks, highlighters, ink pens, pencils, markers, or flash drives.
- (e) Trade dress, trademarks, branding, or other related imagery that imitates, replicates or depicts personal items, including, but not limited to, cell phones, watches, cell phone cases, watch cases, handheld games or gaming systems, toys, headphones, ear buds, clothing, and cosmetics.
Author: ABC Board
Statutory Authority: Code of Ala. 1975, §§28-12-3; 28-12-24.
History: New Rule: Published October 31, 2025; effective December 15, 2025, operative January 1, 2026.