(d) A registrant that owns a mark that is famous in the state is entitled to an injunction against another's dilution of the mark. If the user of the famous mark wilfully intended to trade on the registrant's reputation or to cause dilution of the mark, the registrant is also entitled to remedies set out in (b) of this section. In determining whether a mark is famous, a court may consider any factor, including the
- (1) degree of inherent or acquired distinctiveness of the mark in the state;
- (2) duration and extent of use of the mark in connection with the goods and services;
- (3) duration and extent of advertising and publicity of the mark in the state;
- (4) geographical extent of the trading area in which the mark is used;
- (5) channels of trade for the goods or services with which the mark is used;
- (6) degree of recognition in the state of the mark in the registrant's trading area and channel of trade, and in the user's trading area and channel of trade; and
- (7) nature and extent of use of the same or similar mark by other persons.