- (a) Adulteration, misbranding, or false advertising of alcoholic beverages is prohibited.
- (b) If a person holding a retail license under AS 04.09.200 - 04.09.370 or the retailer's employee or agent sells or serves a mixed alcoholic beverage made with a wine product instead of a distilled spirit, the entity or retailer that furnished the product shall disclose that the alcoholic beverage is "wine based" in all advertising, labeling, or descriptions of the mixed alcoholic beverage made with a wine product. It is prohibited to advertise, label, or make any written or oral representation, about an alcoholic beverage containing wine in a manner that may imply that the alcoholic beverage contains a distilled spirit.
(Eff. 8/9/2024, Register 251)
Authority: AS 04.06.090, AS 04.06.100, AS 04.16.017