This appeal raises two questions. First, whether the City of Spokane’s ordinances regulating the location of adult-oriented retail businesses (“adult stores”) are constitutional. Second, whether an amortization period is required in this context and, if so, whether a reasonable amount of time was allotted for World Wide Video of Washington, Inc. (‘World Wide”), to either relocate its stores or change the nature of its retail operations. Because the record reveals no genuine issue of material fact regarding either of these issues, we affirm the district court’s summary judgment for Spokane.
I
In the late 1990s, city leaders in Spokane grew concerned with the opening of several adult stores in residential areas. To develop a legislative response to this situation, the City compiled information— specifically, studies from other municipalities, relevant court decisions, and police records — documenting the adverse secondary effects of adult stores.
On November 29, 2000, Spokane’s Plan Commission held a public hearing to consider amending the Municipal Code to combat these documented secondary effects. At this hearing, the City Attorney’s office presented the legislative record and gave the Commission an overview of the effect of adult stores on the community. Although a number of citizens testified in favor of amending the Code, World Wide presented no evidence, testimonial or otherwise, at this hearing.
On December 13, 2000, after considering public comments and the legislative record, the Plan Commission voted unanimously to recommend that the City Council amend the Code. Before the vote at this meeting, two individuals testified against the proposed amendment. Once again, however, World Wide did not participate.
On January 29, 2001, the Spokane City Council heeded the Plan Commission’s recommendation and unanimously passed Ordinance C-32778. 1 Under Ordinance C-32778, adult stores are subject to Spokane’s set-back requirements, which pre *1189 vent them from opening in close proximity to certain land use categories. 2 Ordinance C-32778 also amended the Code to provide adult stores with an amortization period of one year either to relocate or change the nature of their operations. See SMC § 11.19.395. A procedure was included whereby the owner of a business could seek an extension of this deadline. See id.
Subsequently, Spokane determined that it needed to establish more sites for the relocation of adult stores. Following four Plan Commission meetings on the issue, on March 18, 2002, Spokane enacted Ordinance C-33001, which increased the number of land use categories permitted to accommodate the operation of adult stores.
Because Ordinance C-32778 became effective on March 10, 2001, all non-conforming uses were required to terminate by March 10, 2002. World Wide applied to Spokane’s Planning Director for an extension of the amortization period and was granted an additional six months. World Wide appealed this decision to the city’s Hearing Examiner, arguing that a six-month extension was insufficient. The Hearing Examiner affirmed the extension, but held that it would run from the date of his May 15, 2002, decision. World Wide was therefore required to close or change the nature of its businesses by November 15, 2002. 3 Although we were informed at oral argument that the configuration of World Wide’s retail services has changed somewhat, the businesses remain open in their original locations.
On February 27, 2002, World Wide filed a § 1983 civil rights action in the United States District Court for the Eastern District of Washington alleging, inter alia, that Ordinances C-32778 and C-33001 (hereinafter, “the Ordinances”) violate the *1190 First Amendment. At the close of discovery, Spokane moved for summary judgment. In support of its motion, the City tendered
(1) more than 1,500 pages of legislative record related to the Ordinances, including studies from other municipalities concerning the adverse secondary effects associated with adult businesses, 4 police reports, relevant court decisions, and evidence submitted by Spokane residents;
(2) the minutes of the Plan Commission and City Council meetings concerning the Ordinances;
(3) a report from a real estate appraiser stating that hundreds of parcels of land zoned for adult retail remained available; 5 and
(4) the declarations of several citizens detailing the secondary effects of the existing adult stores. 6
In opposition to Spokane’s motion for summary judgment, World Wide offered
(1) the declaration of land use planner Bruce McLaughlin, who opined that the studies relied on by Spokane provided no valid basis for the Ordinances because none dealt exclusively with secondary effects produced by retail-only uses and concluded that adult stores in Spokane neither contributed to the depreciation of property values nor resulted in increased calls for police service;
(2) police reports and call summaries intended to corroborate McLaughlin’s conclusion;
(3) the report of a private investigator containing interviews of citizens who claimed that there were no problems related to the adult stores in their neighborhoods; 7
(4) the declaration of a real estate broker stating that there were only 26 available properties and only one was a plausible relocation site for an adult store; 8 and
*1191 (5) evidence that two of World Wide’s stores were subject to long-term leases that their landlord was unwilling to dissolve.
Additionally, World Wide suggested in its statement of facts that the citizens who provided declarations in support of Spokane’s motion were motivated by their disagreement with the content of World Wide’s speech rather than by a desire to combat secondary effects.
On September 11, 2002, the district court granted Spokane’s motion for summary judgment. World Wide timely appealed.
II
We review de novo the district court’s grant of summary judgment.
See Coszalter v. City of Salem,
A
To determine whether Spokane’s Ordinances violate the First Amendment, we must first answer the threshold question of whether they are content based, thus meriting strict scrutiny, or content neutral, thus meriting intermediate scrutiny. Under
City of Renton v. Playtime Theatres, Inc.,
Here, the challenged Ordinances are explicitly intended to combat the secondary effects of adult stores’ speech, not to suppress the speech itself. The district court ruled that the purpose of the Ordinances is to regulate the harmful secondary effects associated with sexually oriented businesses.
World Wide Video of Washington, Inc. v. City of Spokane,
B
An ordinance aimed at combating the secondary effects of a particular type of speech survives intermediate scrutiny “if it is designed to serve a substantial government interest, is narrowly tailored to serve that interest, and does not unreasonably limit alternative avenues of communication.”
Center for Fair Pub. Policy v. Maricopa County,
In
Alameda Books,
the Supreme Court “elarif[ied] the
[Renton]
standard for determining whether an [adult-use] ordinance serves a substantial government interest.”
1
The challenged ordinance in
Renton
prohibited adult movie theaters from locating within 1,000 feet of various zones, such as those intended for schools and churches. An adult theater owner sued, arguing,
inter alia,
that because the City of Renton improperly relied on another city’s experiences with the secondary effects of adult theaters rather than undertaking its own study, the city had failed to establish that its ordinance served a substantial government interest.
Renton,
We agreed and held in favor of the theater owner, but the Supreme Court reversed. Noting that “a city’s interest in attempting to preserve the quality of urban life is one that must be accorded high respect,” the Court concluded that we had imposed “an unnecessarily rigid burden of proof.”
Id.
(internal quotation marks omitted). The Court held that “[t]he First Amendment does not require a city, before enacting such an ordinance, to conduct new studies or produce evidence independent of that already generated by other cities, so long as whatever evidence the city relies upon is reasonably believed to be relevant to the problem the city addresses.”
Id.
at 51-52,
2
Like
Renton, Alameda Books
originated in this circuit. In 1977, the City of Los Angeles conducted a study to assess the secondary effects of adult land uses.
See Alameda Books,
It soon came to light, however, that there was a loophole in the law: multiple adult businesses could congregate in a single building.
See id.
at 431,
The district court granted summary judgment in favor of the stores.
See id.
at 433,
In the Supreme Court, Alameda Books produced four opinions: a plurality opinion by Justice O’Connor (joined by the Chief Justice, Justice Scalia, and Justice Thomas), a brief concurring statement by Justice Scalia, a concurrence in the judgment by Justice Kennedy, and a dissent by Justice Souter (joined by Justices Stevens and Ginsburg and joined in part by Justice Breyer). A five justice majority — the plurality plus Justice Kennedy — reversed our decision.
Given the fractured nature of the Court’s disposition, it is difficult to glean a precise holding from
Alameda Books.
However, under
Marks v. United States,
All five Justices in the
Alameda Books
majority affirmed
Renton’s
core principle that local governments are not required to conduct their own studies in order to justify an ordinance designed to combat the secondary effects of adult businesses.
See Alameda Books,
Most importantly, Justice Kennedy did not disagree with the key innovation announced by the Alameda Books plurality. To wit:
The municipality’s evidence must fairly support the municipality’s rationale for its ordinance. If plaintiffs fail to cast direct doubt on this rationale, either by demonstrating that the municipality’s evidence does not support its rationale or by furnishing evidence that disputes the municipality’s factual findings, the municipality meets the standard set forth in Renton. If plaintiffs succeed in casting doubt on a municipality’s rationale in either manner, the burden shifts back to the municipality to supplement the record with evidence renewing support for a theory that justifies its ordinance.
Id.
at 438-39,
At its heart, the limiting principle that Justice Kennedy’s concurrence imposes on the plurality opinion concerns the importance of determining and evaluating a
*1194
city’s “rationale” behind a particular ordinance. While Justice Kennedy did not dispute the plurality’s burden-shifting gloss on
Renton,
he stressed that a city’s rationale for passing an ordinance aimed at continuing the secondary effects of adult stores “cannot be that when [the ordinance] requires businesses to disperse (or to concentrate), it will force the closure of a number of those businesses, thereby reducing the quantity of protected speech.”
Maricopa County,
3
Our recent decision in
Maricopa Coimty
differs slightly from the case before us in that it concerned the constitutionality of a “time” rather than a “place” restriction on adult businesses.
See
As in the instant case, the legislative record in Maricopa County included both documentary and testimonial evidence. See id. at 1157. For example, the Arizona legislature heard testimony describing problems with pornographic litter and prostitution related to the operation of adult businesses adjacent to a residential area. Id. at 1157-58. The Maricopa County legislative record also included letters discussing reports detailing similar problems in Denver and Minnesota. Id. at 1158. We concluded that the state provided a sufficient basis for the challenged statute, noting that the evidence was “hardly overwhelming, but it does not have to be.” Id. at 1168. Because the Arizona legislature relied on evidence “reasonably believed to be relevant” to the targeted problem, we determined that the statute was presumptively constitutional. Id.
Having made this determination, we continued: “Under Alameda Books, the burden now shifts to [the businesses] to cast direct doubt on [the state’s] rationale, either by demonstrating that the [state’s] evidence does not support its rationale or by furnishing evidence that disputes the[state’s] factual findings.” Id. (internal quotation marks omitted; first alteration added). Essentially, the Maricopa County businesses argued that “the evidence before the Arizona legislature consisted of ‘irrelevant anecdotes’ and ‘isolated’ incidents, and that testimonial evidence is not ‘real’ evidence.” Id. Rejecting this contention as explicitly foreclosed by Alameda Books, we concluded that the businesses had “failed to cast doubt on the state’s *1195 theory, or on the evidence the state relied on in support of that theory,” and affirmed the district court’s decision upholding the statute. Id.
C
Like the statute challenged in Maricopa County, Spokane’s Ordinances satisfy the Renton standard as clarified in Alameda Books. We hold that the Ordinances are narrowly tailored to serve Spokane’s substantial interest in reducing the undesirable secondary effects of adult stores.
1
Turning first to the substantial interest issue, per Justice Kennedy’s
Alameda Books
concurrence, the initial question is “how speech will fare” under the Ordinances.
The next step is to determine whether the Ordinances survive the burden-shifting regime announced by the Alameda Books plurality. They do. World Wide does not contend that Spokane failed to satisfy its initial burden of producing evidence that “fairly supports” the Ordinances. Rather, World Wide argues that when it provided contrary evidence the burden shifted back to Spokane, and the City failed to supplement the record.
However, in order to shift the burden back to Spokane, World Wide was required to
succeed
in “casting] direct doubt” on the rationale behind the Ordinances, either by showing that the City’s evidence does not support it or by supplying its own contrary
“actual and convincing
evidence.”
Id.
at 438-39,
We reach this conclusion primarily because World Wide did not effectively controvert much of Spokane’s evidence through McLaughlin’s report or otherwise. In holding that the Ordinances promoted a substantial governmental interest, the district court stressed that Spokane only needed “ ‘some’ evidence to support its Ordinances,” and correctly concluded that the “elimination of pornographic litter, by itself, represents a substantial governmental interest, especially as concerns protection of minors.”
World Wide Video,
The relevant question is “whether the municipality can demonstrate a connection between the speech regulated by the ordinance and the secondary effects that motivated the adoption of the ordinance.”
Alameda Books,
Our conclusion concerning the nature of the
post-Alameda Books
evidentiary burden is in line with the weight of federal authority. For example, in
SOB, Inc. v. County of Benton,
addressed only two adverse secondary effects, property values and crime in the vicinity of an adult entertainment estáb-lishment.... [The challenged ordinance], on the other hand, may address other adverse secondary effects, such as the likelihood that an establishment whose dancers and customers routinely violate long-established standards of public decency will foster illegal activity such as drug use, prostitution, tax evasion, and fraud.
Id.
at 863. Just so here. Granted, the evidence tendered by World Wide in opposition to Spokane’s motion for summary judgment purported to contradict some of the City’s secondary effects evidence. Again, however, World Wide failed to present an effective rebuttal to an entire category of evidence: the public testimony. World Wide attempted to counter the citizens’ stories by charging bias. However, this tactic is insufficient to defeat summary judgment.
See Nat’l Union Fire Ins. Co. v. Argonaut Ins. Co.,
2
We also conclude that the Ordinances are narrowly tailored. A law is narrowly tailored if it “promotes a substantial government interest that would be achieved less effectively absent the regula
*1197
tion United States v. Albertini,
The crux of World Wide’s argument is that, because Spokane’s studies do not deal exclusively with retail-only stores, the City impermissibly relied on “shoddy datafand] reasoning” to justify the Ordinances.
Alameda Books,
Notwithstanding its proffer, World Wide’s reliance on
Encore Videos
is misplaced. In
Encore Videos,
San Antonio apparently relied
only
on other cities’ studies to justify its ordinance.
See id.
at 295. Here, Spokane relied on a wide variety of evidence, including studies, police records, and citizen testimony. Further, in this case we can assume, but need not decide, that the distinction between retail-only stores and stores with preview booths is constitutionally relevant. The Ordinances still survive World Wide’s challenge because much of the citizen testimony concerned retail-only stores. To take just one example, a pedodontist working in a building less than a block away from a retail-only store complained of pornographic litter, harassment of female employees, vandalism, and decreased business, all resulting from his proximity to the retail-only store. As
Maricopa County
teaches, World Wide’s claim that citizen complaints such as these are biased and unscientific is insufficient to cast direct doubt on the Spokane’s testimonial evidence.
Maricopa County,
Among the secondary effects that Spokane sought to curb by enacting the Ordinances are the “economic and aesthetic impacts upon neighboring properties and the community as a whole.” Ordinance C-33001, pmbl. at 3. Through testimonial evidence, Spokane has shown that retail-only stores generate these secondary effects and therefore that its interests in enacting
*1198
the Ordinances “would be achieved less effectively'absent the regulation.”
Alber-tini,
D
In sum,
Alameda Books
“does not affect [a municipality’s] ability to rely on secondary effects studies and certainly does not mandate a trial in every ease where a municipality does so.”
Bigg Wolf Disc. Video Movie Sales, Inc. v. Montgomery County,
Ill
We must next decide whether the amended Code — specifically, the language added by Ordinance C-32778 — is over-broad.
13
Because “the First Amendment needs breathing space ... [,] statutes attempting to restrict or burden the exercise of First Amendment rights must be narrowly drawn and represent a considered legislative judgment that a particular mode of expression has to give way to other compelling needs of society.”
Broadrick v. Oklahoma,
Spokane defines an “adult retail establishment” as
an enclosed building, or any portion thereof which, for money or any other form of consideration, devotes a significant or substantial portion of its stock in trade, to the sale, exchange, rental, loan, trade, transfer, or viewing of “adult oriented merchandise”.
SMC § 11.19.03023(A). World Wide claims that this definition is unconstitutional on its face. We disagree.
Cases directly addressing the phrase “significant or substantial” in this context have upheld its validity.
See, e.g., Young v. Am. Mini Theatres, Inc.,
World Wide also takes issue with Spokane’s “any portion thereof’ wording, arguing that as a result of its inclusion the ordinance covers any store with a “portion” that is “significantly” or “substantially” comprised of adult materials. For example, under World Wide’s interpretation, a store with a rack of postcards comprising 1% of its stock, 5% of which qualifies as adult material, would fall under the purview of Ordinance C-32778. We read this ordinance differently. The “any portion thereof’ clause plainly means that the ordinance is intended to cover stores that occupy only a portion of an enclosed build ing — e.g., one store in a shopping mall — as distinct from the entire building. This language has nothing to do with the determination whether adult material constitutes a “significant or substantial” portion of a store’s stock. 14
Accordingly, mindful that the facial overbreadth doctrine is “strong medicine” that should be employed “sparingly and only as a last resort,”
Broadrick,
IV
The final issue before us is the adequacy of the amortization provision. This provision reads, in pertinent part: “Any adult retail use establishment located within the City of Spokane on the date this provision becomes effective, which is made a nonconforming use by this provision, shall be terminated within twelve (12) months of the date this provision becomes effective.” SMC § 11.19.395. The Ordinance allows for the extension of a business’s termination date “upon the approval of a written application filed with the Planning Director no later than [one] (1) month prior to the end of such twelve (12) month amortization period.” Id.
Although World Wide applied for and was granted a six-month extension, and received an extra two months via administrative grace, it claims that we should remand for trial because there remains a question of fact whether its hardship outweighs the benefit to the public to be gained from termination of the non-conforming use.
See Ebel v. City of Corona,
We are not convinced. Nothing in the Constitution forbids municipalities from requiring non-conforming uses to close, change their business, or relocate
*1200
within a reasonable time period. Here, as in
Baby Tam & Co. v. City of Las Vegas,
Finally, in attempting to extend its right to operate at its present locations, World Wide was afforded — and has availed itself of — the full panoply of due process rights. World Wide requested an extension and received eight months; it appealed this decision to Spokane’s Hearing Examiner, claiming the extension was too short, and lost. World Wide then filed a land use action in Spokane County Superior Court challenging the denial of its amortization appeal1. We conclude that World Wide received all the process it was due.
V
As conceded by World Wide, municipalities are allowed to “keep the pig out of the parlor” by devising regulations that target the adverse secondary effects of sexually-oriented adult businesses. This is precisely what Spokane did when it enacted the Ordinances.- The district court properly entered summary judgment upholding them.
AFFIRMED.
Notes
. The Code as amended by Ordinance C-32778 reads:
A. An "adult retail use establishment” is an enclosed building, or any portion thereof which, for money or any other *1189 form of consideration, devotes a significant or substantial portion of stock in trade, to the sale, exchange, rental, loan, trade, transfer, or viewing of "adult oriented merchandise”.
B. Adult oriented merchandise means any goods, products, commodities, or other ware, including but not limited to, videos, CD Roms, DVDs, computer disks or other storage devices, magazines, books, pamphlets, posters, cards, periodicals or non-clothing novelties which depict, describe or simulate specified anatomical area, as defined in Section 11.19.0355, or specified sexual activities, as defined in Section 11.19.0356.
Spokane Mun.Code ("SMC”) § 11.19.03023.
. Specifically, the Spokane Municipal Code provides:
1. An adult retail use establishment [or] an adult entertainment establishment may not be located or maintained within seven hundred fifty feet, measured from the nearest building of the adult retail use establishment or of the adult entertainment establishment to the nearest building of any of the following preexisting uses:
a.public library,
b. public playground or park,
c. public or private school and its grounds, from kindergarten to twelfth grade,
d. nursery school, mini-day care center, or day care center,
e. church, convent, monastery, synagogue, or other place of religious worship,
f. another adult retail use establishment or an adult entertainment establishment, subject to the provisions of this section.
2. An adult retail use establishment or an adult entertainment establishment may not be located within seven hundred fifty feet of any of the following zones:
a. agricultural,
b. country residential,
c. residential suburban,
d. one-family residence,
e. two-family residence,
f. multifamily residence (R3 and R4),
g. residence-office.
SMC § 11.19.143(D).
. World Wide appealed the Hearing Examiner's ruling to Spokane County Superior Court under Washington’s Land Use Petition Act, RCW 36.70C.005, et seq.
. Spokane relied on studies from New York City (1994); Garden Grove, California (1991); a coalition of several municipalities in Minnesota (1989); St. Paul, Minnesota (1987); Austin, Texas (1986); Indianapolis, Indiana (1984); Amarillo, Texas (1977); and Los An-geles (1977).
. When Ordinance C-32778 went into effect, there were a total of seven affected adult stores, six of which were required to relocate. By the time Spokane moved for summary judgment, one affected business had already reopened at a new site. Spokane's appraiser found that 326 properties were available for relocation of adult stores; that 161 of the 326 were best suited for commercial uses; and that 63 of the 161 were actively listed for sale or lease. Applying the set-back requirements of the Ordinances, Spokane determined that 32 of these 63 sites were particularly well-suited to accommodate adult stores.
. Specifically, these declarants stated that they had witnessed various criminal acts in and around World Wide's stores, including prostitution, drug transactions, public lewdness, harassment of citizens by World Wide’s clientele, and pervasive litter, including used condoms, empty liquor bottles, and video packaging featuring graphic depictions of sexual acts.
. We note that World Wide’s investigator indicated in his deposition that he was instructed not to include information in his report that was unhelpful to his client’s legal position.
. Spokane tendered a supplemental declaration from its appraiser with its summary judgment reply, asserting that World Wide's broker ignored 92 qualifying parcels, which were sufficient to allow simultaneous operation of 18 adult stores, and that, even accepting the data contained in World Wide’s broker’s report, there were sufficient locations to operate 14 adult stores.
Moreover, although World Wide hired a second land use expert, it declined to submit his opinion to the court. World Wide’s second expert concluded that there were more than enough possible relocation sites (i.e., 60) for the six stores that needed to move.
. It merits noting that in the Supreme Court’s most recent foray into the law of the First Amendment and secondary effects,
City of Los Angeles v. Alameda Books, Inc.,
. In dissent, Judge Canby opined that Arizona's statute could not survive Justice Kennedy’s requirement that the quantity of speech remain undiminished because it required adult businesses to close down during certain parts of the
day
— i.e., it
stopped
speech — unlike a "dispersal” regulation, which merely
moves
speech.
Maricopa County,
. In
Tollis Inc. v. San Bernardino County,
. The Fifth Circuit recently clarified its
Encore Videos
opinion, stating that “the ordinance at issue was found not to be narrowly tailored because of both its failure to make an on-site/off-site distinction
and
its low 20% in-ventoiy requirement
[i.e.,
the fact that it covered all stores with at least 20% 'adult' merchandise].”
Encore Videos, Inc. v. City of San Antonio,
. World Wide waived its claim that Ordinance C-32778’s definition of "adult retail establishment” is unconstitutionally vague by failing to present it to the district court. See
United States v. Flores-Payon,
. World Wide relies on
Executive Arts Studio, Inc. v. City of Grand Rapids,
