MEMORANDUM OPINION AND ORDER
Today we issue our third opinion in this insurance coverage dispute in an attempt to bring an end to this piecemeal litigation. Earlier this year, this Court ruled that defendant Federal Insurance Company had no duty to defend plaintiff Winklevoss Consultants under insurance policy provisions for “advertising injury” against a lawsuit entitled
Lynchval Systems, Inc. v. Chicago Consulting Actuaries,
The cross-motions before us are premised on both parties’ cross-claims. Federal has filed a five-count amended counterclaim requesting that it be relieved from its current defense duties, insisting that any defense-triggering allegations that may once have inhabited the SASC have since been dismissed. Counts I and II request a declaratory judgment that Federal owes no defense obligations under the CGL and Umbrella policies that it issued to Winklevoss. Count III seeks a declaratory judgment that Federal may withdraw its current defense. Count IV asks for reimbursement of defense costs to date based on lack of coverage, and Count V asks for reimbursement due to the alleged unreasonableness of the fees to date. Wink-levoss has responded with its own amended two-count counterclaim. 2 Count I seeks a declaratory judgment that Federal has a duty to defend Winklevoss against the SASC, and that this duty relates back to the Lynch-val suit’s inception. Count II requests a declaratory judgment that Federal breached its insurance contracts by refusing to defend Winklevoss from the beginning of the Lynch-val litigation.
We hold that the SASC does trigger defense obligations under both the CGL and Umbrella policies’ provisions for advertising injury, but that this duty was not triggered until the SASC was tendered to Federal in January 1996. As such, the parties’ motions are granted in part and denied in part, as detailed in this opinion.
LEGAL STANDARDS AND ANALYSIS The facts in this case were described at length in
Winklevoss II,
The Seventh Circuit recently reiterated the standards for determining whether an insurance company has a duty to defend under Illinois law 3 :
To determine whether the insurance company owes its insured a defense, the court must simply compare the allegations of the underlying complaint against the insured to the pertinent provisions of the insurance policy. If the complaint against the insured alleges facts that fall or potentially fall within the coverage of the policy, then the insurance company is bound to supply a defense. If, on the other hand, it is clear from the face of the underlying complaint that the allegations do not even potentially fall within the scope of the policy, then the insured must mount its own defense. Of course, the court must construe the complaint against the insured liberally, and any doubts as to the insurer’s duty must be resolved in favor of the insured. Moreover, the possibility that not all of the injuries complained of in the complaint may be covered does not obviate the duty to defend; so long as at least some injuries potentially fall within the scope of the policy, the insurer must defend the insured.
Roman Catholic Diocese of Springfield v. Maryland Cas. Co.,
I.The SASC’s Allegations Satisfy the Requisites for Advertising Injury
Both policies (effective April 5, 1994 — April 5, 1995) pledge to defend suits claiming “advertising injury,” 5 defined as:
injury arising solely out of one or more of the following offenses committed in the course of advertising your goods, products or services:
1. oral or written publication of material that slanders or libels a person or organization or disparages a person’s or organization’s goods, products or services;
2. oral or written publication of material that violates a person’s right of privacy;
3. misappropriation of advertising ideas or style of doing business; or
4. infringement of copyrighted advertising materials, titles or slogans.
See Winklevoss II,
New allegations in the SASC meet these requirements, triggering the potential for coverage under the policies’ advertising injury provisions. Under Count IX, which claims false advertising in violation of Lan-ham Act section 43(a)(2), Lynchval alleges that Winklevoss made false and misleading negative statements about LynchvaPs products in the course of Winklevoss’ advertising: 171. Upon information and belief, the defendants CCA and Winklevoss have disseminated promotional materials making, inter alia, the following and other explicit or implied misrepresentations, falsehoods or intentionally misleading distortions ....
c. That defendants’ “Proval” software is supposedly “unlike any other system we are aware of’ and supposedly “allows senior actuaries to be ‘hands on’ with respect to consulting assignments,” but that somehow plaintiffs “Lynchval” software does not.
g. That supposedly “our actuaries can ‘code up’ a valuation in a fraction of the time required by other systems _”, which comparative statement was false. 1. That although CCA uses “Lynchval” software, CCA supposedly would use “Proval” for retiree medical valuation purposes “including FAS 106 expense” and for forecasting “retiree medical expenses,” even though CCA knew that defendants’ “Proval” software had no such capabilities.
SASC ¶ 171 (emphasis added). Count IX further alleges that “the listed misrepresentations of the defendants, as well as others, are false and/or misleading representations relating to the nature of both parties’ products, and constitute violations of 15 U.S.C. § 1125(a).” Id. (emphasis added). This last statement is repeated in Counts X (violation of the Illinois Uniform Deceptive Trade Practices Act) and XI (violation of the Illinois Consumer Fraud and Deceptive Business Practices Act). Id. ¶¶ 181, 187. Finally, the SASC claims that these “unlawful acts” have caused Lynchval to lose past and future sales. Id. ¶¶ 177,183,189.
Federal concedes that these allegations satisfy the first and third advertising injury elements — that Winklevoss was engaged in “advertising activity,” and that the alleged wrongdoing occurred in the course of advertising. Def.’s Br. at 4 (“The new counts in *999 the underlying amended pleading clearly allege that the newly complained of conduct occurred through advertising.”). These allegations also meet the second advertising injury requirement because they fit the enumerated offense “oral or written publication of material that ... disparages a person’s or organization’s goods, products or services.”
In
Winklevoss II,
we quoted another district court’s definition of the word “disparage” in this covered policy offense: “‘[a] statement about a competitor’s goods which is untrue or misleading and is made to influence the public not to buy.’ ”
DecisionOne Corp. v. ITT Hartford Ins. Group,
But the SASC clearly contains allegations of fact that Winklevoss made false statements about Lynchval’s goods in attempt to steer customers away from Lynchval’s product and toward Winklevoss’ product. The claims that Winklevoss falsely advertised in its promotional materials that its software was capable of “allowing] senior actuaries to be ‘hands on’ with respect to consulting assignments,” but Lynchval’s software was not; that Winklevoss made false comparative statements about the speed of its software relative to competitors; and the specific allegation that Winklevoss made misleading statements about the nature of both parties’ products all satisfy the above laymen’s definition of “disparage.”
See Millers Mut. Ins. v. Graham Oil Co.,
Moreover, the SASC alleges that Lynehval was injured by Winklevoss’ false comparative advertising in that it lost and continues to lose sales as a result.
See Winklevoss II,
Our conclusion that the SASC’s allegations fit the covered offense of disparagement is well-supported by analogous authority, including one of this Court’s earlier decisions.
See Sun Elec. Corp. v. St. Paul Fire & Marine Ins. Co.,
Federal makes much of the fact that the
Lynchval
district court dismissed Lynch-val’s claim for common law product disparagement (formerly Count XII) under Rule 12(b)(6), arguing that this dismissal rid the complaint of all allegations that may have fit the covered offense of disparagement. This is incorrect for two reasons. First, the allegations that we have found to create the potential for coverage do not even appear in Count XII; rather, they appear for the first time in Count IX, the false advertising claim. Count XII simply incorporates these allegations, as do Counts X and XI. While Count XII was dismissed, Counts IX, X and XII (and their accompanying factual allegations) remain in the complaint. Second, the policy offense of “disparagement” is not synonymous with common law commercial disparagement.
See Sun Elec.,
Federal’s judicial estoppel argument fails for the same reason. Federal contends that because Winklevoss successfully argued for Count XII’s dismissal on a 12(b)(6) motion, it is now estopped from arguing that the SASC contains allegations that create the potential for coverage under the policy offense of disparagement. But the determination of whether an allegation potentially triggers coverage under the popular and ordinary meaning of the word “disparage” is a far cry from determining whether a complaint’s allegations fail to state a viable claim for common law product disparagement.
See Sheets v. Brethren Mut. Ins. Co.,
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In sum, we simply cannot “say with confidence that no injuries comprehended by the complaint would potentially trigger coverage.”
RCD,
II. Federal’s Duty to Defend Was Triggered by Winklevoss’ January 1996 Tender of the SASC, Not By the Filing of the Lynchval Suit
Winklevoss argues that Federal’s duty to defend based on the SASC relates back to the inception of the
Lynchval
suit. The general rule under Illinois law is that the duty to defend is triggered when the insurer receives “actual notice” of a claim potentially falling within policy coverage, which often occurs on the date of tender.
See Federated Mut. Inc. Co. v. State Farm Mut. Auto. Ins. Co.,
Winklevoss asks us to ignore this rule. In a thinly veiled attempt to undercut our earlier ruling that Federal did not have a duty to defend the original Lynchval complaint, Winklevoss maintains that the SASC’s allegations merely clarify the vague allegations in the original complaint, demonstrating that the original complaint held the potential coverage from the very beginning. Winklevoss urges that Federal’s duty to defend relates back accordingly.
We reject this “clarification” argument, which borders on the frivolous.
Winklevoss II
firmly and unequivocally held that the original
Lynchval
complaint did not create the potential for coverage under the advertising injury provisions of Federal’s insurance policies. The misconduct alleged in that complaint was confined to Winklevoss’ misappropriation of trade secrets to develop a competing product, and did not deal with anything Winklevoss said or did while promoting the product.
Simply put, the SASC’s new defense-triggering allegations are premised upon entirely different conduct than was alleged in the original complaint, and cannot be considered to “clarify” the original claims. The original eight counts concerned only theft and misuse of trade secrets in developing a competing software product. But the new allegations unmistakably claim wrongdoing in connection with Winklevoss’ advertising — specifically, that Winklevoss misrepresented the features and capabilities of both its own and Lynch-val’s products — and are contained in counts separate from the claims in the original complaint. Indeed, the original claims are repeated verbatim in the first eight counts of the SASC, exposing the fallacy of Winkle-voss’s contention that these counts were somehow “vague” or required clarification.
Significantly, Winklevoss cites no authority that supports its novel “relation back” theory. It relies instead on several cases holding that an insurer has a duty to defend if it knows about “true but unpleaded facts which when taken together with the allegations in the complaint indicate that the claim is potentially covered by the policy.”
United States Fidelity & Guar. Co. v. Wilkin Insulation Co.,
Winklevoss cites no deposition testimony or exhibits that came to light before its tender of the SASC that, when viewed in conjunction with the original complaint, show that its allegations held the potential for coverage. The only material, aside from the SASC, to which Winklevoss directs us is an amended complaint (the “Second” complaint) that Lynchval filed sometime after the original complaint and sometime before the SASC. This complaint contains the new allegations present in the SASC. But Winklevoss has no proof that it tendered this complaint to Federal, or that Federal knew about it through other means. Moreover, just as the SASC does not “clarify” the original complaint, the Second complaint (which mirrors the SASC in all relevant respects) likewise fails to “clarify” the original complaint.
These facts render Winklevoss’ cited authority inapposite. Those cases all involved vague complaints that were clarified by later fact discovery, or that, liberally construed, held the potential for coverage from the very beginning.
See Travelers,
In sum, Federal’s duty to defend began on the date of the SASC’s tender, not at the beginning of the Lynchval lawsuit. We stand firm on our earlier holding that the original Lynchval complaint could not possibly be read hold the potential for coverage.
CONCLUSION
Our holding that Federal has a duty to defend the SASC from the date of its tender translates into several rulings on the parties’ cross-motions for summary judgment. First we address Federal’s five-count amended counterclaim. As to Counts I, II, and III, which seek a declaratory judgment regarding Federal’s duty to defend the SASC under Winklevoss’ CGL and Umbrella policies, summary judgment is granted to Winklevoss and denied to Federal. As to Count IV, which seeks reimbursement of defense costs from September 30, 1996 onward, summary judgment as to liability is granted to Winkle-voss and denied to Federal. Count V, which requests a ruling on the reasonableness of expended defense costs, is dismissed without prejudice as premature. The amount of damages to be awarded on Count IV and the potential repleading of Count V may need to await the conclusion of the underlying Lynchval litigation.
We make the following rulings on Winkle-voss’ amended two-count counterclaim. As to Count I, which seeks a declaratory judgment that Federal has a duty to defend Winklevoss from the inception of the
Lynch-val
suit, summary judgment is granted in part and denied in part to both parties. It is granted to Winklevoss and denied to Federal insofar as we hold that Federal has a duty to defend under the SASC, and granted to Federal and denied to Winklevoss insofar as we
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hold that Federal’s duty does not relate back to the inception of suit. On Count II alleging breach of contract, we grant summary judgment to Federal and deny it to Winklevoss. As we held in
Winklevoss II,
Federal did not breach its insurance contracts by refusing to defend the original
Lynchval
complaint.
Because the indemnity portion of this suit has already been administratively dismissed, this opinion concludes all matters in this litigation until the Lynchval suit ends. The Clerk of the Court is directed to enter judgment, pursuant to Fed.R.Civ.P. 58, in favor of Winklevoss on Counts I-IV of Federal’s amended counterclaim, and on Count I of Winklevoss’ amended counterclaim insofar as Federal must defend the Lynchval suit from the SASC’s tender date. Judgment should be entered in favor of Federal on Count I of Winklevoss’ amended counterclaim insofar as it need not defend the Lynchval suit from its inception, and on Count II of Winklevoss’ amended counterclaim.
Notes
. In our first opinion, we held that (1) the issue of Federal's duty to indemnify Winklevoss will not be ripe until the
Lynchval
suit ends; and (2) underlying plaintiff Lynchval is neither an indispensable nor a necessary party to this declaratory judgment suit under Fed.R.Civ.P. 19.
See Winklevoss Consultants, Inc. v. Federal Ins. Co.,
. Winklevoss has also interposed four affirmative defenses, whose applicability we need not reach given our ruling today.
. The parties agree that Illinois law governs the CGL and Umbrella policies, and that agreement controls the choice of law determination here.
See Massachusetts Bay Ins. Co. v. Vic Koenig Leasing, Inc.,
.Although
RCD
reviewed a district court’s 12(b)(6) dismissal, these same standards are equally applicable to summary judgment motions raising the duty to defend — as shown by RCD's reliance on Illinois Supreme Court decisions reviewing summary judgment rulings.
See, e.g., Lapham-Hickey Steel Corp. v. Protection Mut. Ins.
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Co.,
. This is true with respect to the Umbrella policy’s Coverage A (“Excess Follow Form Liability coverage”), which provides “coverage in excess of the total applicable limits of underlying insurance” and incorporates the CGL's definition of advertising injury. The Umbrella policy's Coverage B ("Umbrella Liability coverage”), however, is subject to an endorsement that deletes coverage for advertising injury.
