OPINION OF THE COURT
The Willow Inn received the final payment on its property damage claim over two years after the building was damaged by a tornado. Having encountered sustained resistance to its insurance claim rather than cooperation in settling it, Willow Inn, Inc. sued its real and personal property insurance carrier, Public Service Mutual Insurance Company (“PSM”), asserting, inter alia, a $2,000 breach of contract claim and unspecified punitive damages, attorney fees, and costs pursuant to Pennsylvania’s bad faith statute, 42 Pa. Cons.St. § 8371. Following a bench trial, the District Court awarded Willow Inn $2,000 in compensatory damages on the contract claim and $150,000 in punitive damages plus attorney fees and costs, later set at $128,075 and $7,372, respectively, on the bad faith claim.
Ón May 20, 2003, this Court upheld the compensatory award and the attorney fees and costs awards. We did not discuss, however, the District Court’s findings that PSM had breached the insurance contract and had acted in bad faith under § 8371. Because the District Court had not addressed its punitive damages award in terms of. the United States Supreme Court’s guideposts enunciated in
BMW of North America, Inc. v. Gore,
I.
On June 1, 1998, a tornado caused severe damage to the Willow Inn, a bar/restaurant and residence in Willow Grove, Pennsylvania. Within days of the storm Willow Inn hired a public adjusting firm, Assured Adjustment, on a contingency fee to assist it in submitting its insurance claim to PSM. PSM retained McShea Associates to adjust the claim. On June 23, 1998, Assured Adjustment forwarded its initial claim estimate of $216,000 to McShea. On July 24, 1998, McShea countered with its initial claim estimate. Perhaps predictably, given their opposing incentives (Assured Adjustment to maximize *228 the claim to increase its fee and Willow Inn’s recovery, and McShea to minimize the claim to attract future PSM business), MeShea’s estimate of $90,000 was less than 45% of the one prepared by Assured Adjustment a month earlier.
At Willow Inn’s request, on September 16,1998, PSM advanced a $75,000 payment to its insured. Because of the variance between their estimates, Assured Adjustment and McShea retained a contractor to evaluate Willow Inn’s loss and to facilitate negotiations. With the contractor’s evaluation and following negotiations, Assured Adjusters and McShea agreed to a claim amount of $126,810, which McShea recommended to PSM on October 1, 1998. When PSM inexplicably failed to respond to its adjuster’s correspondence for over a month, McShea iterated the recommendation on November 4,1998.
On November 6, 1998, Willow Inn submitted to PSM a sworn Proof of Loss for $127,810, an amount that after the $1,000 deductible was the same as that agreed upon by Assured Adjustment and McShea. Willow Inn also claimed an additional $2,000 for costs associated with preparing the Proof of Loss, the maximum allowed under a separate policy provision. On November 10, 1998, PSM rejected the $127,810 Proof of Loss, and did not respond to the $2,000 preparations costs claim. By this time PSM had hired another estimator, Casson Associates, to evaluate the claim.
Casson estimated Willow Inn’s loss to be $91,312. On December 15, 1998, PSM authorized McShea to offer Willow Inn $16,312 (i.e., the Casson estimate less the $75,000 advance) to settle the claim. Willow Inn rejected this offer. On January 25, 1999, Willow Inn withdrew its adherence to the $126,810 proposed settlement, and, per the policy, requested an appraisal within 20 days.
On February 1, 1999, PSM refused the appraisal request, stating that it did not have a sworn Proof of Loss statement from Willow Inn and that it could not go forward with an appraisal because it was no longer established that a dispute in fact existed. The District Court found PSM’s stated rationale for refusing to participate in the appraisal process to be disingenuous. Willow Inn had merely retreated from the settlement offer; it had not withdrawn its Proof of Loss statement. Despite repeated requests from Willow Inn, PSM did not submit to an appraisal until October 7, 1999. During the appraisal process, PSM relied on materially identical documents it originally averred were insufficient to document the existence of a dispute. On July 5, 2000, the appraisal umpire fixed Willow Inn’s property loss claim at $117,000, which, less the $75,000 advance, PSM paid on August 17, 2000. PSM did not pay the $2,000 preparations costs claim. Willow Inn filed this suit two months later.
The parties agreed to a bench trial. The District Court’s January 2, 2002, Rule 52(a) Memorandum and Order awarded Willow Inn $2,000 on the breach of contract claim. The Court considered the policy provision defraying up to $2,000 of claimants’ Proof of Loss preparations costs to be unambiguous, and found that the undisputed evidence at trial established that Assured Adjustment had reasonably expended “well in excess of the $2,000 policy limit” in preparing the Proof of Loss.
The District Court noted that bad faith under § 8371
1
must be proven by “clear
*229
and convincing evidence and not merely insinuated,”
Terletsky v. Prudential Prop. & Cas. Ins. Co.,
The District Court then wrote,
Mindful of this high standard, I find that PSM’s conduct constituted “bad faith” as contemplated by section 8371. Specifically, unreasonable delays in the processing of the Willow Inn’s claims were extraordinarily unwarranted such that there can be no conclusion except that PSM knowingly or recklessly disregarded the absence of a reasonable basis for its conduct. The record is replete with examples of PSM’s failure to respond in a timely fashion to Willow Inn’s various reasonable requests, and even to the requests of those working on PSM’s behalf. As one egregious example, PSM’s unjustified delay in appointing an appraiser prevented the appraisal from commencing, despite the Willow Inn’s and its adjusters’ diligent efforts, until more than eight months after the Willow Inn’s initial appraisal request. Similarly, PSM failed to pay the Willow Inn for its costs incurred in preparing proof of the Willow Inn’s loss, or to even acknowledge the Willow Inn’s request for more than three months, despite ample evidence that the Willow Inn was entitled to this compensation. While each of these examples standing alone evinces bad faith, this conclusion becomes even stronger when one considers the abundance of evidence presented at trial pointing out the dramatic contrast between the Willow Inn’s conscientious efforts and PSM’s reckless and obstructive actions. See also 31 Pa.Code § 146.7(a)(1) (insurer must provide notice of its decision to insured within fifteen (15) working days after receipt of a proof loss).
Though “cognizant of multi-million dollar punitive damage awards in section 8371 cases,” the District Court concluded that “$150,000 is an appropriate, adequate, and reasonable award.” The court'also indicated that it would “award appropriate fees and costs after considering Plaintiffs counsel’s forthcoming petition.” After considering Willow Inn’s petition and the parties’ briefs, on April 11, 2002, the District Court awarded Willow Inn $128,075-in attorney fees and $7,372 in costs.
PSM appealed the District Court’s breach of contract and bad faith findings, its exercise of discretion in awarding attorney fees and costs, and its punitive damages assessment, which PSM argued was constitutionally excessive. We summarily affirmed the District Court’s decision with respect to the first three issues, having granted argument limited to the punitive damages award. We vacated and remanded that award to the District Court with instructions to apply the
Gore/Campbell
guideposts.
Willow Inn, Inc. v. Public Serv. Mut. Ins. Co.,
On remand, the District Court declared its $150,000 punitive damages award not'to be constitutionally excessive. Following the three Gore/Campbell guideposts, the *230 District Court first found PSM’s behavior reprehensible due to Willow Inn’s financially vulnerable position, the repeated misconduct of PSM, and because the unreasonable delay in PSM’s payment of the claim was not “mere accident.” Next, the District Court found the appropriate ratio of the punitive damages penalty to the harm caused by PSM’s conduct to be approximately 1:1, because “the punitive damages award of $150,000 is approximately equal to the value of the Willow Inn’s claim under the policy and the payment that it belatedly received.” As to the guidepost of other sanctions that could be imposed for comparable misconduct, the District Court reasoned that the significant attorney fees authorized under § 8371 evince the Pennsylvania legislature’s intent to hold insurers accountable for acting in bad faith, and that the significant attorney fees awarded in prior cases gave PSM notice that its conduct would subject the company to punishment.
II.
The District Court exercised diversity jurisdiction under 28 U.S.C. § 1332(a); this Court has final order jurisdiction under 28 U.S.C. § 1291. We review
de novo
the District Court’s decision upholding the constitutionality of the amount of its punitive damages award.
Cooper Indus., Inc. v. Leatherman Tool Group, Inc.,
III.
Due process demands that a defendant “receive fair notice not only of the conduct that will subject him to punishment, but also of the penalty the State may impose.”
Gore,
Degree of Reprehensibility
“Perhaps the most important indicium of the reasonableness of a punitive damages award is the degree of reprehensibility of the defendant’s conduct.”
Gore,
Given the procedural posture of this case, we find especially salient the Supreme Court’s observation that with respect to the reprehensibility inquiry, “the district courts have a somewhat superior vantage over courts of appeal, and even then the advantage exists primarily with respect to issues turning on witness credi
*231
bility and demeanor.”
Cooper Indus.,
Further, the importance of the District Court’s superior vantage is magnified in bench trials. When the Supreme Court articulated
de novo
review of punitive damages awards, it was in the usual context of an appellate court “passing on district courts’ determinations of the constitutionality of punitive damages awards” made by juries.
Id.
at 436,
While due process demands that states guide the discretion of juries contemplating punitive damages awards,
Cooper Indus.,
In sum, while the reprehensibility of PSM’s conduct is not a “fact” established at trial,
see Cooper Industries,
The Supreme Court has parsed the reprehensibility analysis into five subfactors, three of which — the financial vulnerability of the plaintiff, that the conduct involved repeated actions by the defendant, and that the harm was intentionally inflicted— the District Court determined were applicable to this case.
See Gore,
The District Court noted that the delay in settling and paying Willow Inn’s claim “was not the result of one specific event, but, rather, a series of instances in which PSM failed or refused to act on Plaintiffs claim.” The District Court considered this conduct to evince reprehensibility because “repeated conduct is more reprehensible than an individual instance of malfeasance.”
Gore,
Here, the District Court improperly considered the various stonewalling tactics employed by PSM in processing Willow Inn’s claim to satisfy the “repeated conduct” reprehensibility subfactor of
Gore
and
Campbell.
Notwithstanding this misinterpretation, however, we consider this subfactor to be relevant, but with less force, insofar as the series of actions and inaction by PSM which delayed settlement
*233
of the claim until more than two years after the windstorm implied a concerted effort to lessen PSM’s expected payment on the claim. PSM’s pattern of delay suggests that its actions were designed to achieve a fiscally beneficial result for itself at odds with the Pennsylvania Supreme Court’s long-time dictate that an insurer must act with the “utmost good faith” toward its insured.
Fedas v. Insurance Co. of Penn.,
As noted by the District Court, valid claimants who were less diligent than Willow Inn in pressing their claims, when confronted with similar behavior by PSM, would have abandoned their claims in frustration. We have little doubt that had Willow Inn not vigorously pursued a final settlement, PSM would not have made payment beyond the $75,000 advance. Indeed, the dilatory tactics of PSM effectively produced an interest-free loan to PSM from Willow Inn of the difference between the advance and the value of the claim for as long as PSM was able to stretch out payment. In this regard, we think the Gore/Campbell “repeated conduct” subfactor applies to this case in a way not captured in the “intent” subfactor, to which we now turn.
The District Court concluded that the unreasonable delay here was due to PSM’s intentional stonewalling and was not the result of “mere accident.”
Campbell,
Our reprehensibility review is not an exhaustive catalog of PSM’s misconduct. As indicated by the District Court, the trial transcript reflects “the abundance of evidence presented at trial pointing out the dramatic contrast between the Willow Inn’s conscientious efforts and PSM’s reckless and obstructive actions.” For example, among the actions and inactions by PSM indicative of bad faith, but not mentioned by the District Court, was PSM’s inappropriate vagueness in rejecting the settlement recommended by McShea, PSM’s persistent and unvarying attempts to lowball Willow Inn regarding construction materials, and PSM’s neglect in failing to keep Willow Inn reasonably apprised of the status of its claim. Acknowledging, too, that the reprehensibility analysis is rightly augmented by the demeanor evidence available only to the District Judge, we cannot conclude that the punitive damages award here is out of proportion to the reprehensibility of PSM’s conduct.
Ratio of Punitive Damages to Harm
“The second and perhaps most commonly cited indicium of an unreasonable or excessive punitive damages award is its ratio to the actual harm inflicted on the plaintiff.”
Gore,
The Supreme Court’s ratio discussions evidence a concern that the punishment should fit the crime, and imply the general observation that conduct that visits great economic harm onto a plaintiff is likely to be more culpable than where the stakes are lower. The Supreme Court has never suggested, for example, that a large compensatory award could sustain a significant punitive damages award, regardless of the resulting compensatory to punitive damages ratio, where the underlying conduct was not of punishable character.
Accordingly, the question becomes: What figure comprises the second term of the ratio to compare to the $150,000 punitive damages award? There is no shortage of candidates. The District Court used the amount of “Willow Inn’s claim under the policy and the payment that it belatedly received” — approximately $125,000 — creating a ratio of roughly one to one. To reach this ratio, the District Court reasoned that because Willow Inn had to be uncommonly diligent in asserting its claim in the face of PSM’s mix of obstructionism and passivity, the entire claim amount was the potential harm. The District Court cited
TXO Production,
the seminal “potential harm” case, for the proposition that a plaintiffs potential harm and not its actual harm is the relevant term to compare to the punitive damages award.
See TXO Production,
PSM and its amicus argue that the $2,000 award on Willow Inn’s contract claim is the compensatory award, and that
Campbell’s
“single-digit” ratio guidance caps the punitive damages award at $18,000. Though this solution has the virtue of clarity, the $2,000 is a red herring, and we do not adopt it as a term of the ratio analysis. The $2,000 award relates
*235
to only one aspect of PSM’s bad faith conduct — its unreasonable refusal to pay on the policy provision defraying Willow Inn’s costs of preparing the Proof of Loss — -and is in no way indicative of the sum of PSM’s culpability.
3
Section 8371 allows punitive damages awards even in the absence of other successful claims brought by the plaintiff, see
March v. Paradise Mut. Ins. Co.,
Willow Inn argues that the term for ratio purposes should include the amount of the claim, attorneys fees and costs, and should consider the potential profits PSM would reap from deploying similar stonewalling tactics as its normal operating procedure. Willow Inn urges that additur into the millions of dollars is needed to deter PSM from viewing grudging claims settlement as a revenue stream, i.e., earning interest on payments delayed and reducing claims payments by getting valid claims holders to abandon their claims in frustration. We reject this approach not only because Willow Inn did not prove at trial that PSM’s conduct here was typical of- its claims handling practices, but because we believe the $150,000 punitive damages award approaches the constitutional limit given the reprehensibility of PSM’s conduct.
As Willow Inn’s main insurance claim had been settled before this ease was brought, and because the $2,000 award on the' contract claim was only incidental to the bad faith thrust of this litigation, we conclude that the attorney fees and costs awarded as part of the § 8371 claim is the proper term to compare to the punitive damages award for ratio purposes. These awards totaled $135,000, resulting in approximately a 1:1 ratio, which is indicative of constitutionality under Gore and Campbell.
We acknowledge that this conclusion is not without conceptual difficulty. The purpose of Pennsylvania’s bad faith statute and the language establishing the ratio analysis in
Gore
and
Campbell
are in tension. Section 8371 empowers a court which finds “that the insurer has acted in bad faith toward the insured” to award interest, shift the insured-plaintiffs court costs and attorney fees to the insurer-defendant, and impose punitive damages. The statute evinces Pennsylvania’s policy that whereas parties act at arm’s-length when negotiating insurance contracts, insurers must deal fairly and not in their narrowly-defined economic self-interest
4
*236
when their insureds submit claims in good faith.
See Romano v. Nationwide Mut. Fire Ins. Co.,
The attorney fees and costs here were awarded in the insured’s bad faith suit, not in a suit to settle the main underlying insurance claim, which eventually PSM paid. Therefore, it is something of a stretch to say that PSM “inflicted” Willow Inn’s attorney fees and court costs on it. On the other hand, § 8371 would be useless where, as here, the allegation is that the insurer acted in bad faith by unreasonably delaying settlement. Section 8371’s attorney fees and costs provisions vindicate the statute’s policy by enabling plaintiffs such as Willow Inn to bring § 8371 actions alleging bad faith delays to secure counsel on a contingency fee. Moreover, “one function of punitive-damages awards is to reheve the pressures on an overloaded system of criminal justice by providing a civil alternative to criminal prosecution of minor crimes,”
Mathias v. Accor Economy Lodging, Inc.,
Our decision to include awards of attorney fees and costs in the ratio analysis is supported in the case law. A recent en banc panel of the Superior Court of Pennsylvania was unanimous in considering § 8371’s attorney fees and costs awards to be compensatory damages for
Gore/Campbell
multiplier purposes.
Hollock v. Erie Ins. Exch.,
Our conclusion that attorney fees and costs awarded pursuant to § 8371 are compensatory damages for Gore/Campbell ratio purposes creates an approximately 1:1 ratio in this case. Further, we consider the relationship between punitive and compensatory damages here to be reasonable given the degree of reprehensibility of PSM’s conduct.
Civil Penalties
“The third guidepost in
Gore
is the disparity between the punitive damages award and the ‘civil penalties authorized or imposed in comparable eases.’”
Campbell,
The District Court on remand wrote, “Because attorney’s fees are authorized by section 8371- and have been granted in amounts roughly equal to the punitive damages award in this case — the relevant considerations under the third guidepost also support the imposition of the $150,000 award.” We believe the District Court is mistaken to consider attorney fees to be a “civil penalty.” A “civil penalty” is a “fíne assessed for a violation of a statute or regulation,” and as such are paid to the government, not to the opposing party or their counsel. Black’s Law Dictionary 1168 (8th ed.2004). However, the Supreme Court has suggested that a loss of one’s business license might count as a civil penalty for purposes of due process review of punitive damages awards,
see Campbell,
Here, both parties agree that the most applicable civil penalty is contained in Pennsylvania’s Unfair Insurance Practices Act, 40 Pa.St. § 1171, which includes a penalty of up to $5,000 for knowingly “failing to acknowledge and act promptly upon written or oral communication with respect to claims arising under insurance policies, if committed or performed with such frequency as to indicate a business practice.” 40 Pa.St. § 1171.5(a)(10)(ii). The punitive damages amount here is 30 times as large as the civil penalty. However, the Supreme Court has not declared how courts are to measure civil penalties against punitive damages, and many courts have noted the difficulty in doing so.
See, e.g., BMW of N. Am. v. Gore,
■IV.
Because our independent review of the $150,000 punitive damages award in light of the Gore/Campbell guideposts indicates that the award is not constitutionally excessive, we affirm the judgment of the District Court.
Notes
. Pennsylvania's bad faith statute provides:
In an action arising under an insurance policy, if the court finds that the insurer has *229 acted in bad faith toward the insured, the court may take all of the following actions:
(1) Award interest on the amount of the claim from the date the claim was made by the insured in an amount equal to the prime rate of interest plus 3%.
■ (2) Award punitive damages against the insurer.
(3) Assess court costs and attorney fees against the insurer.
42 Pa. Cons.St. § 8371.
. PSM’s handling of Willow Inn’s claim was marked by dissembling and feigned ignorance; PSM's conduct is not fairly characterized as fraudulent. In any event, PSM never contested liability, so the entire claim amount — a disputed but not hidden figure— was never in jeopardy. The District Court did not note PSM’s $75,000 advance to Willow Inn in its analysis. Though this payment four months after the windstorm was not a model of timeliness, it at least indicates that the entire cost of repairing the Willow Inn was not at risk.
. The $2,000 figure reflects the ceiling on insurance proceeds available pursuant to that policy provision.
. The modifier "narrowly-defined” is used here to isolate an insurer's economic self-interest to minimizing and delaying claims payments in any given claim. A broader conception of economic self-interest would include, for example, the reputational effects of an insurer becoming known for grudgingly settling and slowly paying claims. While other states may rationally adopt a more laissez-faire stance, Pennsylvania’s bad faith statute suggests that the state legislature does not *236 believe the prospect of a bad reputation in handling claims is sufficient deterrent to guarantee that insurers maintain a threshold level of diligent, competent, and fair claims settlement and payment.
