Finance Plaza, Inc. (Finance Plaza) appeals the judgment following jury trial in favor of Byther Williams in her action against Finance Plaza for federal odometer fraud involving a vehicle she purchased from Finance Plaza. 49 U.S.C. §§ 32705(a) and 32710 (1997). Finance Plaza claims that the trial court erred in (1) submitting to the jury Instruction No. 7 regarding the measure of damages, (2) submitting to the jury Ms. Williams’ federal odometer fraud claim, and (3) awarding Ms. Williams attorney’s fees in the amount of $47,129.25. Ms. Williams requests this court to award her attorney’s fees incurred in this appeal. The judgment of the trial court is affirmed, and the case is remanded with directions consistent with this opinion.
Ms. Williams purchased a 1988 Ford Tempo from Finance Plaza for $6,995 on November 10, 1995. At the time of the purchase, the odometer in the car showed 22,503 miles, and the salesman told her that the miles on the odometer were the actual miles the car had been driven. Ms. Williams was presented with an inspection certificate for the car that showed an odometer reading of 22,505 miles. She also signed an odometer disclosure statement. The odometer statement provided that “the odometer now reads 22,503 miles.” A box was also checked on the statement that read, “I hereby certify that to the best of my knowledge the odometer reading reflects the amount of mileage in excess of the mechanical limits.” Ms. Williams testified that she did not see the checked box.
Ms. Williams purchased the vehicle on credit and signed a note payable to Finance Plaza. Finance Plaza sold Ms. Williams’ note to Regency Financial Corporation, and Regency, in turn, sold the note to Transouth Financial Services.
*180 Ms. Williams had many mechanical problems with the Tempo from the time of the purchase. The car would stall and cease running, it would not start, and it leaked oil. In January 1996, Finance Plaza performed $1,300 of repairs on the car. 1 In June 1996, when the car would not start, Ms. Williams called Finance Plaza to complain, but she was advised that the company no longer carried her note and that she should call Transouth. When she called Transouth, Ms. Williams was told to take the car to a local Buick dealership to trade it in for a dependable car. The Buick dealership discovered that the Tempo had been driven over 100,000 miles, refused to accept it as a trade-in, and directed Ms. Williams to take the car back to Finance Plaza. At Finance Plaza, Ms. Williams spoke to the manager, who told her he could sell her another car. Ms. Williams left with the same Tempo.
Ms. Williams filed a four-count petition on November 10, 1997, alleging federal odometer fraud, state odometer fraud, fraudulent misrepresentation, and negligent misrepresentation. In the first trial, the jury returned a verdict in favor of Ms. Williams on the federal odometer fraud count and a verdict in favor of Finance Plaza on the fraudulent misrepresentation count, and Ms. Williams dismissed the two remaining counts. Thereafter, Ms. Williams filed a motion for attorney’s fees. Finance Plaza argued that attorney’s fees incurred on the federal odometer fraud count only should be recovered. The trial court found that such fees could not be fairly extricated from the total fees and awarded Ms. Williams $37,095 in attorney’s fees. On appeal, this court reversed the judgment in favor of Ms. Williams on her federal odometer fraud claim due to instructional error and remanded the case for a new trial on that claim only.
Williams v. Finance Plaza, Inc.,
Prior to the second trial, Ms. Williams filed a motion in limine asking the trial court to prohibit the introduction of evidence regarding her voluntary bankruptcy petition. The trial court sustained the motion and prohibited Finance Plaza from introducing evidence of Ms. Williams’ bankruptcy.
At trial, Ms. Williams introduced requests for admission wherein Finance Plaza admitted that it had originally purchased the Tempo on or about August 24, 1994, from John Chezik Honda, and at the time of the purchase, the odometer registered 89,901 miles. Finance Plaza then sold the car to Michael and Carrie Goad for $5,995 in September 1994, and at the time of the sale, the odometer registered 89,920. Finance Plaza then reacquired the car and sold it to Ms. Williams in November 1995.
Ms. Williams testified that she believed that the actual value of the Tempo with its actual miles driven in November 1995 was approximately $1,000. Richard Diklich, an instructor in automobile technology for Longview Community College and an automobile consultant, testified that the Tempo had a value of $1,500 in November 1995.
The jury returned a verdict in favor of Ms. Williams for federal odometer fraud and assessed damages at $4,000. The trial court’s judgment favored Ms. Williams with an award of three times her actual damages, $12,000, in accordance with 49 U.S.C. Section 32710(a). Thereafter, Ms. Williams filed a motion for attorney’s fees. *181 She requested a total of $47,347.50 in attorney’s fees consisting of $10,034.25 for the fees incurred in the retrial plus the $37,095 in fees awarded by the trial court in the first trial. The trial court awarded Ms. Williams $47,129.25. This appeal by Finance Plaza followed.
I. Instruction No. 7 — Measure of Damages
In its first point on appeal, Finance Plaza argues that the trial court erred in submitting to the jury Instruction No. 7 regarding the measure of damages based on the benefit of the bargain standard. Instruction No. 7 provided:
If you find in favor of the plaintiff, then you must award plaintiff such sum as you believe was the difference between the actual value of the Ford Tempo on the date it was sold to plaintiff and what its value would have been on that date had the Ford Tempo been as represented by defendant.
Finance Plaza contends that the benefit of the bargain rule did not apply because Ms. Williams disaffirmed the contract in her Chapter 13 bankruptcy proceeding.
Finance Plaza’s first point was not properly preserved for appellate review. Although it objected to the instruction at trial, it failed to include this issue in its motion for new trial.
Hutchison v. Mo. Highway and Transp. Comm’n,
Generally, Missouri courts apply the benefit of the bargain rule to determine damages in cases of fraud and deceit.
Heberer v. Shell Oil Co.,
Finance Plaza argues that because Ms. Williams disaffirmed the contract to purchase the Tempo in her Chapter 13 bankruptcy proceeding, the correct measure of damages was restitution rather than benefit of the bargain. Although Finance Plaza discusses at length its view of the effect of the Chapter 13 proceeding, the trial court ruled that evidence of Ms. Williams’ bankruptcy was inadmissible. Finance Plaza does not attack that eviden-tiary ruling in a point relied on. Instead, it attempts to alter its point relied on in its reply brief to assert that the trial court erred in excluding evidence regarding Ms. Williams’ bankruptcy. Assertions of error made for the first time in a reply brief do not present issues for appellate review.
Pearman v. Dep’t of Soc. Servs.,
The next question is whether benefit of the bargain was the correct measure of damages in this federal odometer fraud case. The purposes of the Federal Odometer Act are to prohibit tampering with motor vehicle odometers and to provide safeguards to protect purchasers in the sale of motor vehicles with altered or reset odometers. 49 U.S.C. § 32701(b)(1) and (2) (1997). A person that violates the Act with intent to defraud is liable for three times the actual damages or $1,500, whichever is greater. 49 U.S.C. § 32710(a) (1997). The federal statute does not define the term “actual damages”; however, the term was interpreted in the landmark case,
Duval v. Midwest Auto City, Inc.,
Although “actual damages” is not defined in the statute, it seems reasonable to give it the meaning commonly applied to fraud cases. This is the difference between the amount paid by the plaintiffs — not the value of the car if it had been as represented — and the fair market retail value of a vehicle of the type purchased with the number of miles actually traveled by the car, plus such outlays as are legitimately attributable to the acts of the defendants. 2
The instruction in this case measured damages as the difference between the actual value of the Tempo and the value of the car had the car been as represented rather than the difference between the actual value of the car and the price paid by Ms. Williams as interpreted in
Duval.
While the submission of Instruction No. 7 may have been error, manifest injustice or miscarriage of justice did not result from the submission óf the instruction to the jury.
See Roy v. Mo. Pacific R.R. Co.,
*183 II. Submission of Federal Odometer Fraud Claim
In the second point addressed in this appeal, Finance Plaza contends that the trial court erred in submitting to the jury Ms. Williams’ federal odometer fraud claim. Finance Plaza contends that the judgment in its favor on the fraudulent misrepresentation claim in the first trial was res judicata and barred the submission of Ms. Williams’s claim for federal odometer fraud in the second trial. Specifically, it argues that both claims related to the exact same conduct and that the verdict in its favor on the fraudulent misrepresentation claim rebutted the intent to defraud element of the federal odometer fraud claim.
The doctrine of res judicata, or claim preclusion, bars relitigation of the same cause of action by the same parties or privities in a case if the two actions have the following common “identities:” (1) identity of the thing sued for; (2) identity of the cause of action; (3) identity of the parties to the action; and (4) identity of the quality of the person for or against whom the claim is made.
State v. Polley,
While Ms. Williams’ claims of fraudulent misrepresentation and federal odometer fraud were both based on Finance Plaza’s oral representations to her regarding the mileage of the Tempo, the causes of action and the things sued for were not identical for purposes of applying the res judicata doctrine.
3
Under her common law fraudulent misrepresentation theory, Ms. Williams was required to prove: (1) a representation, (2) its falsity, (3) its materiality, (4) the speaker’s knowledge of its falsity or his ignorance of the truth, (5) the speaker’s intent that his representation should be acted upon by the hearer in the manner reasonably contemplated, (6) the hearer’s ignorance of the falsity of the representation, (7) the hearer’s reliance on the truth of the representation, (8) the hearer’s right to rely thereon, and (9) the hearer’s consequent and proximately caused injury.
Pendergist v. Pendergrass,
III. Attorney’s Fees
In its last point on appeal, Finance Plaza claims that the trial court abused its discretion in awarding Ms. Williams attorney’s fees in the amount of $47,129.25. It claims that Ms. Williams was required to segregate the amount to each count of her four-count cause of action. It also argues that the award of attorney’s fees was excessive in relation to the verdict rendered.
The American Rule requires litigants to bear the expense of their own attorney’s fees.
Cullison v. Thiessen,
In determining the amount of reasonable attorney’s fees, consideration should begin with the rates customarily charged by the attorneys involved and by other attorneys in the community for similar services.
O’Brien,
In this case, Ms. Williams alleged four counts in her original petition: federal odometer fraud, state odometer fraud, fraudulent misrepresentation, and negligent misrepresentation. An award of attorney’s fees was appropriate only under the federal and state odometer fraud claims if she was successful on those claims. See 49 U.S.C. § 32710(b) (1997); § 407.546.1, RSMo 2000. In the first trial, Ms. Williams prevailed on the federal odometer fraud claim, and Finance Plaza prevailed on the fraudulent misrepresentation claim. The state odometer fraud claim and the negligent misrepresentation claim were dismissed by Ms. Williams before the case was submitted to the jury. Although this court reversed Ms. Williams’ judgment on the federal odometer fraud claim and the case was remanded, Ms. Williams again prevailed on her federal odometer claim on retrial receiving a damage award by application of 49 U.S.C. section 32710 of $12,000.
Having prevailed on only the federal odometer fraud claim, Finance Plaza argues that Ms. Williams was entitled to attorney’s fees incurred for prosecution of that claim only. Finance Plaza cites
O’Brien v. B.L.C. Ins. Co.,
In
O’Brien,
the Missouri Supreme Court cited the case of
Gollwitzer v. Theodoro,
Unlike the
O’Brien
case, this case involved multiple counts with a common core of facts and related legal theories. Ms. Williams’ claims of federal odometer fraud, state odometer fraud, and fraudulent misrepresentation all arose from the same conduct with intent to defraud. Furthermore, her alternative theory of negligent misrepresentation involved the same facts, Finance Plaza’s oral representations regarding the Tempo’s mileage. And unlike the
Gollwitzer
case, Ms. Williams submitted to the jury and prevailed on the federal odometer fraud count. Because all of Ms. Williams’ claims were related and intertwined, the trial court was not required to segregate attorney’s fees for each claim.
See York v. InTrust Bank, N.A.,
Finance Plaza also argues that the award of over $47,000 in attorney’s fees was excessive in relation to the $12,000 damage award. As discussed in point one, the Federal Odometer Act was enacted to “establish a national policy against odometer tampering and prevent customers from being victimized by such abuses.”
Duval, 578
F.2d at 726 (citation omitted). To accomplish its remedial purposes, the Act provides for the recovery of treble damages or $1,500, whichever is greater, and of reasonable attorney’s fees.
Id.;
49 U.S.C. § 32710(a) and (b) (1997). These provisions reflect the Act’s intention to encourage private civil actions.
Tusa,
An attorney’s fees award must, however, bear some relation to the damage award.
Tusa,
Additionally, Finance Plaza was entitled to and presented a vigorous defense that has resulted in two trials and two appeals.
“A
party ‘cannot litigate tenaciously and then be heard to complain about the time necessarily spent’ overcoming its vigorous defense.”
Duchscherer,
IV. Attorney’s Fees on Appeal
Before submission of this case, Ms. Williams filed a motion with this court requesting attorney’s fees on appeal, which was taken with the case.
5
As discussed in Section III above, the Federal Odometer Act mandates that reasonable attorney’s fees be awarded in the case of any successful action to enforce the odometer statutes. 49 U.S.C. § 32710(b);
Force v. McGeachy,
The judgment of the trial court is affirmed, and the case is remanded to the trial court for determination of reasonable attorney’s fees on appeal.
BRECKENRIDGE, J. and HARDWICK, J. concur.
Notes
. Ms. Williams was only required to pay half of the invoice.
. The
Duval
interpretation has been followed in other state court cases such as
Smith v. Walt Bennett Ford, Inc.,
. Under the election of remedies doctrine, the remedies in a common law fraud case and a federal odometer fraud case are alternative and concurrent.
Freeman v. Myers,
. The trial court did not allow $2,875 for fees it found duplicative.
. Western District Court of Appeals Special Rule XXIX provides in pertinent part:
Any party claiming an amount due for attorney’s fees on appeal pursuant to contract, statute or otherwise and which this Court has jurisdiction to consider, must file a written request before submission of the cause.
