In late 1993, regulators of the municipal securities markets began to investigate reports that brokers and dealers were engaging in a variety of ethically questionable practices in order to secure underwriting contracts. These practices, often lumped together under the label “pay to play”, include as a paradigmatic example the making of political contributions to state and local officials who may influence the choice of underwriter. Concerned that such practices were becoming more prevalent and were undermining the integrity of the $250 billion municipal securities market, the Municipal Securities Rulemaking Board (“MSRB” or “Board”) drafted several new rules, which were then approved by the Securities and Exchange Commission. Among these was Rule G-37, the rule challenged in this case. See SEC Release No. 34-33868 (April 7, 1994) (order approving proposed rule change) (“SEC Approval Order*’).
The two principal sections of Rule G-37, (b) and (c), together restrict the ability of municipal securities professionals to contribute and to solicit contributions to the political campaigns of state officials from whom they obtain business. Section (d) serves as a loophole-closer, prohibiting indirect violations of the restrictions in (b) or (c). We describe each in turn.
Contributions. Section (b) prohibits any “broker, dealer, or municipal securities dealer” who has contributed “to an official of [an] issuer” from “engaging] in municipal securities business with [that] issuer” for a period *940 of two years after the contribution. 1 Contributions by a “municipal finance professional associated” with the broker or dealer are treated as equivalent to contributions by the broker or dealer itself; as are contributions by a political action committee “controlled” either by the broker or dealer or by “any municipal finance professional” whatsoever. The two-year restriction on business is not triggered, however, by any of these various parties’ contribution of up to $250 per official per election to an official for whom that party is entitled to vote.
Solicitations. Section (e) prohibits brokers, dealers, and municipal securities dealers — as well as their associated municipal finance professionals — from soliciting or coordinating contributions to officials of any issuer with whom the broker, etc., is “engaging or is seeking to engage in municipal securities business.”
Loophole-closer. Section (d) prohibits brokers, dealers, municipal securities dealers, and municipal finance professionals in general from “directly or indirectly” doing anything that would “result in a violation of sections (b) or (c)-”
The petitioner, William B. Blount, is the chairman of the Alabama Democratic Party and a registered broker and dealer of municipal securities. He challenges the SEC’s order approving Rule G-37, claiming that each of the three sections of the rule we have described impermissibly infringes his First Amendment rights; that section (d) is, in addition, unconstitutionally vague; and that the rule as a whole violates the Tenth Amendment. The SEC rebuts each of these claims, and the MSRB, as intervenor, raises two defenses not urged by the SEC: that Blount does not have standing under the Exchange Act to pursue his claim and that the rule is not the product of government action and thus cannot violate either the First or Tenth Amendments. We find that Blount has standing to sue and that Rule G-37 is government action. We therefore meet all of Blount’s arguments on the merits, though ultimately we reject them and deny the petition for review.
I. Standing and Exhaustion
Neither the Board nor the SEC claims that Blount lacks constitutional or prudential standing, and given his roles as a state party chair and municipal securities dealer, any such claim would be meritless. Instead, the Board points to § 25(c)(1) of the Securities Exchange Act, 15 U.S.C. § 78y(c)(l), which requires that the objections in a petition for review have been “urged before the Commission”, and argues that because Blount did not
himself
raise the present objections before the Commission, he is not a “person aggrieved” by the Commission’s order within the meaning of § 25(a)(1) of the Securities Exchange Act, 15 U.S.C. § 78y(a)(l) (1988). We see nothing in either § 25(c)(1) or § 25(a)(1) that purports to link the two subsections together as the Board suggests. In addition, § 25(c)(1) conspicuously uses the passive voice, saying only that an objection may not be considered by a reviewing court unless it was “urged before the Commission”; it shows no interest in
who
urged the objection, and is presumably aimed only at assuring that the Commission have had a chance to address claims before being challenged on them in court. Cf.
NRDC v. EPA,
The Commission indisputably had the necessary chance. The Board concedes that others raised and the SEC considered the “general constitutional objections to the Rule” that Blount now makes before us. See SEC Approval Order at 31-37 (considering constitutional objections). This quite accurate concession reduces the Board to the alternative argument that the SEC did not consider the “specific concerns identified by the Petitioner ... which arise from his particular status and duties as Chairman of the Alabama Democratic Party.” While petitioner’s activities may represent an unusually good example of the conduct the rule seeks to restrict, the Board does not explain, and we cannot see, how any of the issues the petitioner raises are in any salient way different from the concerns raised and eonsid- *941 ered during the rulemaking. Blount’s claim is therefore not barred by the exhaustion requirement of § 25(c)(1).
II. Government Action
The Board maintains that it is a private organization and that Rule G-37 is a private rule. As such, the Board asserts, the rule cannot be found to violate the First or Tenth Amendments, since the Constitution is “a restraint on government action, not that of private persons”,
CBS v. Democratic Nat’l Comm.,
We put to one side the Board’s questionable assertion that it is a purely private organization even though it was created by an act of Congress and directed by Congress to “propose and adopt rules to effect the purposes of [the Exchange Act]” within specified constraints, § 78o-4(b)(2). Cf.
Lebron v. National R.R. Passenger Corp.,
— U.S. —, —,
III. First Amendment Challenge
We turn now to the central issue in this case, petitioner’s claim that Rule G-37 violates his First Amendment rights to free speech and free association.
A. Rule G-37 as a restriction of speech
All three sections of Rule G-37 at issue here infringe speech. Giving money is one method of indicating one’s devotion to a cause; hence the familiar challenge, “Put your money where your mouth is.” The Supreme Court has characterized the campaign contribution as a “symbolic act” that “serves as a general expression of support for the candidate and his views”, though noting at the same time that the contribution does not indicate the basis for the support and that a limit on contributions does not “infringe the contributor’s freedom to discuss candidates and issues.”
Buckley v. Valeo,
B. The requisite level of scrutiny
The intensity with which we scrutinize Rule G-37 depends on whether the rule is content-based, eliciting “strict” scrutiny, or
*942
content-neutral, eliciting only “intermediate” scrutiny.
Turner Broadcasting Sys., Inc. v. FCC,
— U.S. —, —-—,
The principal inquiry in determining content neutrality ... is whether the government has adopted a regulation of speech because of disagreement with the message it conveys.... Government regulation of expressive activity is content neutral so long as it is “justified without reference to the content of the regulated speech.”
Ward v. Rock Against Racism,
This regulation’s goals could well be described as content-neutral. Contributions and solicitation of contributions have two aspects. They may communicate support for a candidate and his ideas, but they may also be used as the cover for what is much like a bribe: a payment that accrues to the private advantage of the official and is intended to induce him to exercise his discretion in the donor’s favor, potentially at the expense of the polity he serves. The SEC clearly rested its approval of Rule G-37 on a wish to curtail this latter function. In language tracking that of § 15B of the Exchange Act, 15 U.S.C. § 78o-4, it explained how the limits would, in its judgment, “prevent[ ] fraudulent and manipulative acts and practices, as well as the appearance of fraud and manipulation”, SEC Approval Order at 26, perfect the mechanism of a free and open market for municipal securities, id. at 29, and “promote just and equitable principles of trade”, id. at 30. Petitioner himself describes these goals as “non-speech-related.” Petitioner’s Br. at 27 n. 14.
These purposes are quite different from some of the ones that have triggered strict scrutiny in other cases involving political contributions. In
Buckley v. Valeo,
the interests “served by the Act include[d] restricting the voices of people and interest groups who have money to spend and reducing the overall scope of federal election campaigns”, as well as “equalizing the relative ability of all voters to affect electoral outcomes”.
Unlike general campaign financing restrictions, ... which seek to combat unspecified forms of undue influence and political corruption, [these] conflict of interest provisions, ... are tied to a contributor’s business relationship with governmental entities and are intended to prevent fraud and manipulation.
SEC Approval Order at 34-35.
We are uncertain how much to make of this distinction. In
Buckley
the Court also said that “the primary interest served by the limitations ... is the prevention of corruption ... spawned by the real or imagined coercive influence of large financial contributions on candidates’ positions and on their actions if elected to office.”
The only other basis for distinguishing the regulatory purposes asserted (and found to be content-based) in Buckley and its progeny from those asserted in this case is that the rules in the former cases were intended to safeguard the political process as a whole, whereas here the effort is to safeguard a commercial marketplace. But if the object of extirpating corruption — in the particular form of implicit exchanges between political contributions and politically allocated benefits — is content-based when the focus is on polities, we are uncertain why the object would be content-neutral when the focus is on the allocation of commercial benefits. In every case where a quid in the electoral process is being exchanged for a quo in a particular market where the government deals, the corruption in the market is simply the flipside of the electoral corruption.
Thus, although the purpose of preventing corrupt bond markets might logically be considered unrelated to the suppression of speech, our difficulty in distinguishing the purposes of this rule from those animating the rules at issue in
Buckley
and
Austin
makes us hesitate to find the rule content-neutral. If the rule can withstand strict scrutiny there is no need to decide the issue. Accordingly we turn to applying such scrutiny and ask, following
Boos,
*944 C. Application of strict scrutiny
We divide the inquiry into three parts, addressing in turn (1) whether the interests the government proffers in support of the rule are properly characterized as “compelling”; (2) whether the rule effectively advances those interests, i.e., whether the Commission has shown that the ills it claims the rule addresses in fact exist and the rule will materially reduce them,
Turner Broadcasting,
— U.S. at —,
1. Legitimate and compelling nature of interests asserted
Congress has charged the Commission and the MSRB to create rules
to prevent fraudulent and manipulative acts and practices, to promote just and equitable principles of trade, ... to remove impediments to and perfect the mechanism of a free and open market ..., and not ... to permit unfair discrimination between ... municipal securities brokers, or municipal securities dealers....
15 U.S.C. § 78o-4(b)(2)(C). The Commission claims that Rule G-37 supports two interests encompassed within this mandate: (1) protecting investors in municipal bonds from fraud and (2) protecting underwriters of municipal bonds from unfair, corrupt market practices. Both of these interests are not only substantial, see
Turner Broadcasting,
— U.S. at —,
2. Tendency of the rule to farther those interests
Petitioner also maintains that the Commission has failed to provide evidence sufficient to show “that the recited harms are real, not merely conjectural, and that the regulation will in fact alleviate these harms in a direct and material way.”
Turner Broadcasting,
— U.S. at —,
Even assuming the prevalence of quid pro quos, Blount maintains, the Commission has not demonstrated that eliminating such activity advances the asserted interests in protecting investors and promoting just and equitable principles of trade. As to the harm to investors, we tend to share the petitioner’s skepticism. The Commission reasoned that pay-to-play practices make underwriters “less likely or competent to perform a reasonable investigation of statements made by the issuer in connection with the offering”. SEC Approval Order at 27-28. The Commission points to no data supporting the idea, and it is anything but self-evident. Two interests seem to give the underwriter an incentive to exercise due diligence in investigating municipal issuers: its interest in averting liability for fraud, see SEC Approval Order at 26 n. 54 (noting that securities laws impose on underwriters a legal duty to investigate), and its interest in safeguarding its reputation among bond buyers and their representatives. Neither interest would be diminished merely by an underwriter’s use of sleazy means to secure the contract. And while an implicit (or even explicit) offer to refrain from investigating thoroughly might well help an underwriter win a negotiated contract, it would help regardless of whether the underwriter also used other means of ingratiating himself with the powers that be.
On the other hand, the link between eliminating pay-to-play practices and the Commission’s goals of “perfecting the mechanism of a free and open market” and promoting “just and equitable principles of trade” is self-evident. The Commission explained:
“Pay to play” practices raise artificial barriers to competition for those firms that either cannot afford or decide not to make political contributions. Moreover, if “pay to play” is the determining factor in the selection of an underwriting syndicate, an official may not necessarily hire the most qualified underwriter for the issue.... “Pay to play” practices undermine [just and equitable] principles [of trade] since underwriters working on a particular issuance may be assigned similar roles, and take on equivalent risks, but be given different allocations of bonds to sell — resulting in differing profits — based on their political contributions or contacts.
See SEC Approval Order at 29-30. Moreover, there appears to be a collective action problem tending to make the misallocation of resources persist. As beneficiaries of the practice, politicians vying for state or local office may be reluctant to stop it legislatively; some, of course, may seek to exploit their rivals’ cozy relation with bond dealers as a campaign issue, but if they refuse to enter into similar relations, their campaigns will be financially handicapped. Bond dealers are in a still worse position to initiate reform: indi-
*946 vidual firms that decline to pay will have less chance to play, and may even be the object of explicit boycott if they do. See “Politicians Are Mobilizing to Derail Ban on Muni Underwriters”, Wall St. Dec. 27,1993, at C16 (reporting that Florida Association of Counties called for a boycott of 17 firms that had voluntarily banned political contributions).
Even if the regulation does advance the asserted interests, Blount says, it should be stricken as underinclusive. He points out that the prohibitions on contributions and on solicitation of contributions obviously will not eliminate all possible methods by which underwriters may curry favor. Municipal finance professionals remain free, for example, to solicit votes or contribute time and talents to a campaign effort. He also notes that the limitations of Rule G-37 do not apply to chief executive officers of banks with municipal securities departments or subsidiaries.
But a regulation is not fatally underinclu-sive simply because an alternative regulation, which would restrict
more
speech or the speech of
more
people, could be more effective. The First Amendment does not require the government to curtail as much speech as may conceivably serve its goals. While the rule chosen must “fit” the asserted goals,
City of Cincinnati
— U.S. at —,
In citing the Commission’s failure to cover the CEOs of banks with municipal securities departments as evidence of fatal underinelu-siveness, petitioner invokes
Carey v. Brown,
We have already explained why and how we think the provisions of Rule G-37 at issue can be expected materially to advance compelling interests asserted by the Commission. The Commission has explained that the “loopholes” that remain are due to its “sensi *947 tivity” to First Amendment concerns; it believes that closing the supposed loopholes would broaden the regulation’s scope beyond that “necessary” to accomplish its interests. In other words, the Commission adjudged the risk of corruption in the conduct left unrestrained too remote to warrant restraint. In our view, petitioner has pointed to nothing that calls that judgment into serious question.
3. Narrow tailoring
Blount asserts that Rule G-37 is too broad, arguing that the Commission could have achieved its goal with less restrictive means. Specifically, he claims, it could have confined itself to disclosure and record-keeping requirements (which the Commission instituted in Rule G-37(e) and Rules G-8 and G-9); or, at worst, to those requirements plus the contribution limits of Rule G-37(b). In other words, the Commission probably had no need to curtail contributions, Rule G-37(b), and certainly had no need to curtail solicitation of contributions, Rule G-37(e).
If the Commission’s goals were only to protect the investing public, disclosure and record-keeping requirements might do the job. Informed investors — insofar as they believe contributors are less likely to investigate issuers or more likely to overprice issues — could use the disclosed information to avoid buying bond issues underwritten by campaign contributors. As we pointed out above, however, it is not at all clear that investors are harmed or even perceive themselves to be harmed when underwriters obtain business through shady practices. Thus disclosure would not likely cause market forces to erode “pay to play”, and the Commission’s other grounds for objecting to the practice would go unmet. Just as the Court in
Buckley v. Valeo
said that Congress could have found disclosure “only a partial measure”,
Finally, the regulation is “closely drawn” and thus “avoid[s] unnecessary abridgement” of First Amendment rights,
Buckley v. Valeo,
IV. Vagueness
Petitioner argues that section (d), prohibiting anyone from “directly or indirectly, through or by any other person or means” doing what sections (b) and (c) prohibit, is unconstitutionally vague and in violation of his due process rights under the Fifth Amendment. See, e.g.,
Timpinaro v. SEC,
Although the language of section (d) itself is very broad, the SEC has interpreted it as requiring a showing of culpable intent, that is, a demonstration that the conduct was undertaken “as a means to circumvent” the requirements of (b) and (c). SEC Approval Order at 19; see also SEC Order Denying Stay at 6 n. 7 (prohibition only affects Blount’s family to the degree that “he is directing their contributions, thus seeking to evade the rule’s provisions”). The SEC states its “means to circumvent” qualification in general terms. The qualification appears, therefore, to apply not only to such items as contributions made by the broker’s or dealer’s family members or employees, but also to gifts by a broker to a state or national party committee, made with knowledge that some part of the gift is likely to be transmitted to an official excluded by Rule G-37. In short, according to the SEC, the rule restricts such gifts and contributions only when they are intended as end-runs around the direct contribution limitations.
Moreover, the Commission has substantially reduced any remaining uncertainty about the mile’s potential application by providing for informal advance rulings from SEC staff on any proposed course of conduct, see 17 CFR §§ 202.1(d) & 202.2. This helps protect underwriters against the sort of risk that the constitutional rule against vagueness seeks to constrain. See
Civil Service Comm’n v. National Ass’n of Letter Carriers,
V. Tenth Amendment Challenge
Finally, petitioner claims that Rule G-37 is an effort to regulate state election campaigns and, as such, usurps the states’ power to control their own elections. This contention is meritless. Rule G-37 neither compels the states to regulate private parties, as the Tenth Amendment prohibits,
New York v. United States,
* * * * * *
Because Rule G-37 withstands all of Blount’s challenges, the petition for review is
Denied.
Notes
. “Municipal securities business” is defined for most purposes as excluding issues based on competitive bids. See Rule G-37(g)(vii); see also SEC Approval Order at 16 n. 41.
. This methodology has come to replace the distinction between speech and conduct regulations originally articulated in
United States v. O'Brien,
. Petitioner tosses into his opening brief a footnote contending that the Commission's failure to make Rule G-37 applicable to bank officers and bank-controlled political action committees makes for disparate treatment that violates not only the First Amendment but also the due process clause of the
Fifth
Amendment. We find it unnecessary to evaluate this contention. The Fifth Amendment requires only that the government have a rational basis for its distinction, see, e.g.,
Vance v. Bradley,
. The rule does not apply to underwriting business awarded on a competitive basis, that is, "offerings in which the securities are awarded to the underwriting syndicate presenting the best bid according to stipulated criteria set forth in the notice of sale.”
SEC Approval Order
at 16 n. 41; see also Rule G-37(g)(vii)(A). Although the rule might be interpreted as applying to private placement or advisory service business awarded on a competitive basis, see Rule G-37(g)(vii)(B) and (C), none of the parties mentions this possibility, and petitioner does not contend that he engages in such business. It is therefore unnecessary for us to address the constitutionality of those parts of the rule. See
Burson v. Freeman,
