These are civil actions commenced by Whitinsville Plaza, Inc. (Plaza), against Charles H. Kotseas and Paul Kotseas (Kotseas) and against Whitinsville CVS, Inc. (CVS). In its further amended complaint against Kotseas, Plaza alleged imminent violations of certain anticompetitive deed restrictions and requested declaratory, injunctive, and monetary relief under theories of breach of contract and unfair acts or practices within the meaning of G. L. c. 93A, § 2. Plaza’s amended complaint against CVS likewise alleged imminent violations of the deed restrictions, and it requested declaratory, injunctive, and monetary relief on theories of breach of contract, unfair trade practices, and interference with contractual relations. A judge of the Superior Court granted the defendants’ motions to dismiss for failure to state a claim. See Mass. R. Civ. P. 12 (b) (6),
*87
Plaza appealed from the dismissal of its actions, and we granted its application for direct appellate review in both cases. See Mass. R.A.P. 11 (a),
In ruling on a motion to dismiss, "the allegations of the complaint [and annexed exhibits], as well as such inferences that may be drawn therefrom in the plaintiffs favor, are to be taken as true.”
Nader
v.
Citron,
*88 In 1975, the Trust conveyed Parcel A to Plaza and, thereafter, ceased operations. The deed to Plaza expressly made Plaza subject to, and gave it the benefit of, the restrictions and covenants in the 1968 deed from Kotseas to the Trust. At some later time, Kotseas leased a portion of its abutting land to CVS for use as a "discount department store and pharmacy.” Plaza’s complaints state that the lease to CVS, dated May 10, 1977, was expressly subject to the 1968 deed restrictions and that operation of the contemplated CVS store would violate those restrictions. Although the defendants controvert these allegations, we must, as we have said, accept them as true in ruling on the motion to dismiss. 5
As against Kotseas, Plaza sought (a) an injunction prohibiting the use of the retained land in violation of the restrictions and (b) damages suffered because of the alleged violations. In the alternative, Plaza prayed for a declaration that its own land was no longer subject to the anticompetitive restrictions. Plaza also requested the court to find that Kotseas had knowingly and wilfully violated G. L. c. 93A, § 2, and to award double or treble damages and counsel fees. As against CVS, Plaza requested similar relief and also requested damages on the theory that CVS had tortiously interfered with Plaza’s contract by inducing Kotseas to violate its restrictions. The defendants filed motions to dismiss, stating as grounds that Plaza lacked standing to sue on the covenants and that the covenants were, in any event, unreasonable and in restraint of trade.
The granting of the motions to dismiss raises a number of complex and somewhat interrelated issues. Our analy
*89
sis involves initial consideration of two principles of practice under the Massachusetts Rules of Civil Procedure. First, a complaint may demand relief in the alternative and may contain inconsistent allegations. Mass. R. Civ. P. 8 (e) (2),
*90 I. Theories of Recovery.
A.
Real covenant analysis.
Plaza has primarily sought to maintain its actions on the theory that the covenants contained in the 1968 deed run with the land. In our view, Plaza has alleged sufficient facts to be entitled to a hearing on its claims for legal and equitable relief on this theory. See generally 5 R. Powell, Real Property pars. 672-675, at 149-185 (P. Rohan rev. ed. 1979) (summarizing requirements for covenants to run with land). The covenants in question are evidenced by a writing signed by Kotseas, the covenantor. See
Frank
v.
Visockas,
One additional prerequisite for either legal or equitable relief is, however, arguably lacking in this case on the present state of'our case law. It is essential that both the benefit and the burden of a real covenant "touch and concern” the affected parcels of land before it will be considered to run.
Orenberg
v.
Johnston,
It is essential to our task that we identify precisely the holding and rationale of the cases we propose to overrule.
Norcross
was an action seeking specific performance of a covenant not to quarry stone from a parcel of land. The covenant in question was contained in a deed by which one Kibbe conveyed a stone quarry to one Flynt, and it concerned adjoining land retained by Kibbe. The defendant James, a successor to Kibbe’s interest, began operating a quarry on the restricted land. The plaintiff Nor-cross, a successor to Flynt’s interest, sought an injunction to halt that operation.
Justice Holmes analyzed the case before him in two steps. He first noted a distinction drawn in early English decisions between promises resembling warranties of title and those resembling grants of easements. Warranty-like covenants ran "with the estate” to grantees from the covenantee, but were enforceable only against the covenantor. Easement-like covenants, on the other hand, ran "with the land” in favor of and against subsequent owners. Id. at 188-190. See also O. W. Holmes, The Common Law 371-409 (1881) (developing historical analysis summarized later in Norcross opinion).
Having traced the development of the law of real covenants, Justice Holmes proceeded to determine whether the covenant could be encompassed within the easement-like class.
6
He stated that a real covenant must "touch or
*92
concern” the land by conferring "direct physical advantage in the occupation of the dominant estate.”
Two observations about
Norcross
are appropriate before we consider later developments. First of all, the benefit of the covenant surely touched and concerned the dominant estate within the ordinary sense and meaning of the phrase "touch and concern.” Justice Holmes’s analysis has been described as "overlooking] the purpose of all building restrictions, which is to enhance the market value of the promisee’s land, whether for residential or for business purposes.” 2 American Law of Property § 9.28, at 414 (Casner ed. 1952). It has been suggested that Justice Holmes’s "real objection to [the covenant was] the policy against monopolies, and not any policy with reference to real covenants as such.” C. Clark, Real Covenants and Other Interests Which "Run with Land” 84 n.26 (1929). Cf.
Norcross,
Second,
Norcross
seems to turn on an assumption that there could be no other class of covenants, differing both from easements and from warranties, but which might
*93
nevertheless run with the land. Justice Holmes reasoned that neither the benefit nor the burden of the covenant could run because the benefit was personal to the original covenantee and was therefore inconsistent with the existence of any easement-like right appurtenant to the dominant land. Underlying such reasoning is the peculiar Massachusetts requirement of privity of estate, created by the existence of an easement between the parties to an action on a real covenant. Clark,
supra
at 88. Cf.
Morse
v.
Aldrich, supra
at 452-454 (statement of Massachusetts privity rule);
Norcross,
Notwithstanding the questions inherent in the
Nor-cross
decision, this court uncritically followed that case in
Shade
v.
M. O’Keefe, Inc.,
This court next confronted the question raised by
Norcross
in
Shell Oil Co.
v.
Henry Ouellette & Sons,
*95
Our most recent encounter with the
Norcross
rule was in
Gulf Oil Corp.
v.
Fall River Hous. Auth.,
In the Gulf Oil case, we ultimately held that the plaintiff might properly seek an injunction against the contemplated use by Mt. Hope. Id. at 501. We did not, however, explicitly overrule Norcross to reach this result. Instead, we noted that application of the Norcross rule had been limited to cases where "the plain and practically exclusive reason for the covenant was to eliminate possible competition -for the promisee.” Id. at 499. Reasoning that the covenants in Gulf Oil were primarily designed to foster planned growth of the redevelopment area and not to grant an individual landowner a monopoly, we concluded that the "touch and concern” requirement was met. Id. at 499-500.
Massachusetts has been practically alone in its position that covenants not to compete do not run with the land to which they relate. It has long been the opinion of text writers that our rule is anachronistic and in need of
*96
change. See 2 American Law of Property § 9.28, at 414 (Casner ed. 1952); 5 R. Powell,
supra
par. 678, at 197. The American Law Institute has suggested that an otherwise enforceable covenant not to compete should be held enforceable in the same manner as an equitable servitude. Restatement of Property § 539, Comment k (1944). Reasonable anticompetitive covenants are enforceable in the great majority of States where the issue has arisen. See Comment, Covenants Not to Compete — Do They Pass?, 4 Calif. W.L. Rev. 131, 133-134 (1968). Modern judicial analysis of cases like the one at bar appears to concentrate on the effects of particular covenants on competition and to avoid the esoteric convolutions of the law of real covenants. See, e.g.,
Hall
v.
American Oil Co.,
In addition to the doctrinal questions about the Nor-cross rule and the preference of most authorities for a more flexible approach, we may note the unfairness that would result from applying that rule to the facts of this case. In what appears to have been an arm’s-length transaction, Kotseas agreed in 1968 not to use retained land in competition with the Trust. We may assume (a) that Kotseas received compensation for thus giving up part of his ownership rights by limiting the uses he could make of the retained land, and (b) that freedom from destructive, next-door competition was part of the inducement for the Trust’s purchase and of the price paid by the Trust. Plaza, a closely associated business entity, succeeded to the Trust’s interest in 1975. One of these entities established a business, presumably at great cost to itself and in reliance on the contractually obtained limitation of competition in its own narrow market area. Notwithstanding the promise not to do so, Kotseas proceeded to lease land to CVS for the purpose of carrying on the business that it knew would, at least in part, compete with Plaza and divert customers from Plaza’s premises. Acting with full knowledge of the 1968 arrangement, CVS participated in *97 this inequitable conduct by Kotseas. If we assume for the moment that the 1968 covenants are reasonable in their application to the present facts, we cannot condone the conduct of Kotseas and CVS. Yet, if Norcross remains the law, we are powerless to prevent Kotseas and CVS from indirectly destroying or diminishing the value of Plaza’s investment in its business.
We think the time has come to acknowledge the infirmities and inequities of
Norcross.
Prior decisions by this court establish what we believe is the proper direction. With respect to covenants in commercial leases, we have long held that reasonable anticompetitive covenants are enforceable by and against successors to the original parties.
R.M.
Sedrose,
Inc.
v.
Mazmanian,
We recognized in our decision in
Ouellette
that "[t]he fact of bar reliance in the past, however, must be given
*98
weight where a rule affecting real estate is involved.”
What we have said should not be construed as an invitation to legal draftsmen to insert unlimited, "boilerplate”-type covenants against competition in real estate documents. As we have said, an enforceable covenant will be one which is consistent with a reasonable over-all purpose to develop real estate for commercial use. In addition, the ordinary requirements for creation and enforcement of real covenants must be met. We have summarized many of these requirements earlier in this opinion. Others are found in G. L. c. 184, §§ 27, 30, which regulate enforcement of land-use restrictions generally. Within these limits, however, commercial developers may control the course of development by reasonable restrictive covenants free from resort to devious subter *99 fuges in their attempts to avoid the doubts created by the Norcross rule and our efforts to apply or reconcile it in later cases.
B.
Contract analysis.
Although part I A. of this opinion indicates that each of Plaza’s complaints states a cause of action and that, accordingly, neither should have been dismissed, we do not overlook the possibility of relief on a purely contractual basis. The deeds from Kotseas to the Trust and from the Trust to Plaza amply demonstrate an intention that the rights accruing under Kotseas’s covenants were assignable and, hence, enforceable by Plaza against Kotseas. See
Adamowicz
v.
Iwanicki,
The parties in this case have not briefed or argued the issues suggested by this cursory analysis of contract doctrines. We therefore stop short of extended discussion. See, e.g.,
Town Taxi Inc.
v.
Police Comm’r of Boston,
C.
Plaza’s claims under G. L. c. 93A.
What we have already said sufficiently establishes Plaza’s right to proceed beyond the pleading stage on counts other than those seeking recovery under G. L. c. 93A. Therefore it is not strictly necessary that we consider separately whether the facts alleged in Plaza’s complaints also state a claim for relief under G. L. c. 93A, §§ 2 (a) and 11.
Nader
*100
v.
Citron,
It would doubtless be helpful if there were a clear definition of conduct which may constitute a violation of c. 93A. Such a definition would assist litigants in identifying those cases which have only the normal incentives for settlement as distinguished from those which truly implicate the incentives under c. 93A. On the other hand there are some practical considerations which suggest that it might be unwise for us to attempt to formulate such a definition at so early a stage of this litigation. First, c. 93A is a relatively new statute. It was originally enacted in 1967 (St. 1967, c. 813, § 1), and § 11 was added thereto in 1972 (St. 1972, c. 614, § 2). There has not been a sufficient amount of litigation from which to develop definitions. Second, it would be preferable if a definition were formulated and developed with the benefit of a record of facts agreed upon or actually established by proof rather than from mere allegations in a complaint as in the present case.
Commonwealth
v.
DeCotis,
The plaintiffs allegations in support of its claim for relief under c. 93A are basically the following: the defendants, either alone or in concert, have violated the terms of a commercial agreement, and their conduct "constitutes unfair acts and practices prohibited” by the statute. We conclude that those allegations are not sufficient to *101 support a claim under c. 93A, and that the judge properly ordered the dismissal of the counts in question. However, we believe that, in view of the paucity of judicial precedents under this statute, this is an appropriate case in which to permit the plaintiff an opportunity to amend its complaint as to these counts, if it makes a motion therefor within a reasonable time after the release of this decision.
II. Defense of Unreasonableness.
In addition to making the various arguments referred to in part I, the defendants in both cases argue that Plaza’s complaints should be dismissed because the covenants sought to be enforced constitute an unreasonable restraint of trade. We cannot tell from the record on which of the several grounds stated in the motions the judge relied in ordering the actions dismissed. All issues raised by the defendants’ arguments nonetheless remain open on appeal.
Ciszewski
v.
Industrial Accident Bd.,
The defendants have relied in their briefs almost exclusively on consent decrees entered by the Federal Trade Commission and on unpublished decisions by trial courts in other States. These are not, however, authoritative interpretations of Federal law. See
May Dep’t Stores Co.
v.
First Hartford Corp.,
The defendants also argue that the restrictive covenants are illegal under the common law. Our law is settled that a covenant restraining competition will be enforced if it is reasonably limited in time and space and consonant with the public interest.
Analogic Corp.
v.
Data Translation, Inc.,
Finally, we reject the suggestions that, merely by bringing suit to enforce the 1968 restrictions, Plaza has violated the antitrust laws or c. 93A. Absent oppressive or vexatious misuse of legal process, it is not illegal to resort to the courts in an attempt to limit competition.
Eastern R.R. Presidents Conference
v.
Noerr Motor Freight, Inc.,
III. Conclusion.
To the extent that they dismiss Plaza’s claims under c. 93A, the judgments are affirmed without prejudice to Plaza’s right to amend its complaints within a reasonable time hereafter. To the extent they dismiss Plaza’s claims for violation of real covenants or for interference with contractual relations, the judgments are erroneous and must be vacated. The cases are remanded to the Superior Court for further proceedings consistent with this opinion.
So ordered.
Notes
The deed also purported to restrict land later acquired by Kotseas within a one-half mile radius. Except as this provision may bear on the intent of the parties to bind Kotseas personally rather than as landowner, we need not consider it because the actions complained of have occurred and will occur on land that Kotseas owned in 1968.
The deed also provided that the restrictions would terminate when *88 a certain adjacent area ceased to be used for parking or when the parties or their successors should so agree in a recorded instrument.
Because the lease was not annexed to the complaint, it is not open in the present posture of the case for the defendants to argue for or against any particular interpretation of it. See Mass. R. Civ. P. 12 (b),
Because Kibbe, the original covenantor, was not a party to the Norcross case, it was obvious that classifying the covenant with warranties of title would not assist the plaintiff.
The court cited
Clapp
v.
Wilder,
The Ouellette opinion was dated June 13, 1967. The covenants involved in this case were contained in a deed dated February 28,1968, *95 and were, on the assumed facts, unambiguously intended to run with the land to successors in title. Whether they are also "reasonably limited” is the subject of part II of this opinion.
