Between 1957 and 1960, the Washington Irrigation and Development Company (WIDCo) (a wholly owned subsidiary of appellant Washington Water Power (WWP)) and Pacific Power & Light Co. (PP&L) jointly acquired coal reserves located in Thurston and Lewis Counties, Washington, with the intent to eventually build a coal-fired electricity-generating power plant adjacent to the coal reserves. About 1967, the parties determined that the time had arrived to build and operate the power plant (named the Centraba Plant). Six other entities in addition to WWP and PP&L chose to participate in the plan. The degrees of ownership are as follows: PP&L 471/2%; WWP 15%; Puget Sound Power & Light Co. 7%; Portland General Electric Co. 2V2%; P.U.D. No. 1 of Grays Harbor County 4%; P.U.D. No. 1 of Snohomish County 8%; Seattle 8%; and Tacoma 8%. It was also determined that PP&L would operate the generating plant while WIDCo would operate the mine.
WIDCo’s mining operations were financed by the sale of additional common stock to WWP and by the issuance of first mortgage bonds to insurance companies. WWP paid for its acquisition of additional WIDCo stock through its shareholders’ retained earnings, which retained earnings had accrued to WWP almost completely through the profits of its utility operation.
The Centraba plant commenced producing electric power in 1971. However, the plant did not begin full operation until Sep *570 tember, 1972. WIDCo lost money on its coal sales in 1971, 1972 and 1974; its average return on investment for the period 1972 through 1976 was only 3.07%. For 1976, WIDCo’s return on its investment was 10.4%, which equates to a return on its equity of 20.4%. For the twelve month period ending June 30, 1977, this return on equity increased to 22.6%.
The price of the coal sold by WIDCo to Centraba was set in a long term contract dated October 30, 1970. Under this contract, the owners of Centraba agreed to purchase all of their coal requirements from the WIDCo operated mine until September 1, 2006. This contract not only establishes a base price, but also provides for several automatic increases in the price of coal should certain expenses increase, such as increases in labor cost, increases in taxes other than income taxes, increases in cost due to changes in regulation, or increases in cost due to any union administered welfare, pension or benefit fund. Under § 6.(f)(i) of the agreement, WIDCo cоuld at any time give six months’ written notice of an intent to increase the price for any other reason. After this notice, a majority (based on ownership percentages) of those owners of the Centraba plant not having an interest in the coal fields may either insist on arbitration or force WIDCo to sell its interest.
On July 15, 1977, WWP applied to respondent Idaho Public Utilities Commission (Commission) for approval of revised electric rates designed to produce approximately $7 million of additional electric revenue annually for Idaho operations. By order dated August 2, 1977 (No. 13292), the Commission suspended WWP’s revised rates for six months. Several hearings were held, and on February 3, 1978, without benefit of notice or a separate hearing, the Commission ordered thаt the effective date of the revised rates be extended an extra sixty days due to the size of the requested rate increase, the complexity of the cases presented by WWP and the Commission’s work load at that time (Order No. 13697). On April 14, 1978, the Commission in Order No. 13856 rejected the filed rates, authorizing WWP to file rates designed to produce an additional $3,847,000 annually. Pertinent here, the Commission held that WWP had failed to sustain its burden of proof that the price paid for WIDCo coal was just and reasonable. The Commission therefore fixed an alternative price for WIDCo coal sold to WWP to generate electricity for Idaho ratepayers, limiting it to that price which would allow a 13.25% return on subsidiary equity, the same return allowed to WWP. The Commission found that WWP’s 15% ownership in thе Centraba plant is supported solely by WIDCo’s 50% ownership of the coal mine, and that therefore 30% of WIDCo’s earnings can be traced to coal purchases by WWP. The Commission thus took 30% of WIDCo’s earnings above the 13.25% return on equity figure and added that to the net operating income of WWP. In this manner the Commission limited the effective price paid by WWP for WIDCo coal based on WIDCo’s earnings, without directly setting the price that WIDCo may charge for coal. WWP appeals from that order and from the order (No. 13959) denying its petition for rehearing.
On appeal, WWP lists six issues. Five of those issues, however, are simply sub-issues of the main question of whether the Commission erred in denying as an operating expense part of the sums paid by WWP to WIDCo for coal. The sixth issue, which we will deal with first, is whether the Commission has authority under I.C. § 61-622 to extend the period of suspension of WWP’s revised rates for an additional sixty days without notice to WWP and without providing WWP an opportunity to be heard on the record.
I.
The Commission first argues that WWP never petitioned for a rehearing from Order No. 13697, the order suspending the effective date of the proposed tariffs for an additional sixty days, and that therefore this issue cannot be considered on appeal.
See Key Transportation, Inc.
v.
Trans Mag
*571
ic Airlines Corp.,
The policy requiring that objections be presented to the Commission in a petition for rehearing before this Court will consider them is as follows:
“The purpose of an application for the rehearing provided by statute, and it must be presumed to have a useful purpose, is to afford an opportunity to the parties to bring to the attention of the Commission, in an orderly manner, any question theretofore determined in the matter, and thereby afford the Commission an opportunity to rectify any mistake made by it before presenting the same to the Supreme Court.” Idaho Underground Water Users Ass’n v. Idaho Power Co.,89 Idaho 147 , 154,404 P.2d 859 , 862 (1965) (quoting Consumers’ Co. v. Public Utilities Commission,40 Idaho 772 , 775,236 P. 732 , 732-33 (1925)).
In the present case, since the Commission did have the opportunity to consider WWP’s objections to the additional sixty day extension, we in turn will consider the Commission’s decision on this issue.
I.C. § 61-622 provides as follows:
“No public utility shall raise any rate . . . except upon a showing before the commission and a finding by the commission that such increase is justified. The commission shall have power ... to enter upon a hearing concerning the propriety of such rate . . . and pending the hearing and decision thereon, such rate . . . shall not go into effect; provided, that the period of suspension of such rate . . . shall not extend beyond thirty (30) days when such rate ... would otherwise go into effect, pursuant to section 61-307, Idaho Code, unless the commission in its discretion extends the period of suspension for an initial period not exceeding five (5) months, nor unless the commission after a showing of good cause on the record grants an additional sixty (60) days ; provided further, that prior to the expiration of said periods of suspension the commission may, with the consent in writing signed by the party filing such schedule, permanently or further suspend the same. On such hearing, the commission shall establish the rates . . . proposed, in whole or in part, or others in lieu thereof, which it shall find to be just and reasonable.” (Emphasis added.)
The italicized clause providing for the additional sixty day suspension was added by the legislature in 1976 Idaho Sess. Laws ch. 263, § 1.
WWP argues that by adding this clause the legislature meant to require proper notice, an opportunity to be heard, and a showing of good cause before the additional sixty day suspension could be granted. WWP bases this argument on the fact that the initial suspension can be at the Commission’s discretion, but the legislature sрecifically provided that the additional sixty day suspension must be for “a showing of good cause on the record.”
There is another interpretation of this language, however, which we find to be more reasonable. The initial suspension has no requirement of being on the record, for there is no record at the time of deciding the initial suspension. And the words “a showing of good cause on the record” can be read to mean only that the record in the case must disclose that the additional days are necessary, as opposed to allowing the Commission to act with absolute discretion. We feel that this is the reading intended by the legislature. Absent an explicit legislative directive to that effect, we will not impose upon the Commission an additional hearing for the sole purpose of determining whether the additional sixty day suspension should be given. The position advanced by *572 WWP could likely result in many of the additional sixty days being utilized solely in determining whether to grant the additional days. We decline to adopt such a position. Here the Commission determined from the record that good cause existed to suspend the rates for the additional sixty days because of the size of the increase requested, the complexity of the cases presented by WWP and the workload of the Commission at that time. No challenge has been made to these findings, and we hold that the Commission acted properly.
II.
The next question is whether WWP received adequate notice (1) that the expense incurred for coal purchased from WIDCo would be an issue and (2) that limiting the charge for WIDCo coal to a price which would allow the same return on subsidiary equity as allowed on utility equity would be one of the approaches considered. While “[njotice is rightfully considered to be a critical aspect of due process to be afforded in any administrative process,”
Grindstone Butte Mutual Canal Co.
v.
Idaho Power Co.,
“The procedure chosen by the Commission must of course give the parties fair notice of exactly what the Commission proposes to do, together with an opportunity to comment, to object, and to make written submissions ....” Intermountain Gas Co. v. Idaho Public Utilities Commission,97 Idaho 113 , 129,540 P.2d 775 , 791 (1975) (quoting American Public Gas Ass’n v. Federal Commission,498 F.2d 718 , 722 (D.C.Cir. 1974)).
In Order No. 13115, dated April 27, 1977, given in response to WWP’s rate request previous to the one at issue here, the Commission stated the following:
“Based on the record before us we do find that Applicant, the subsidiary, the Commission Staff and all intervenors had sufficient notice of the proposed change. [In reference to whether the Commission should assert jurisdiction over WIDCo.] But after a full and complete review of this record, we are not fully convinced by either side’s arguments or evidence. Therefore, we are going to reserve our final ruling on the status of WIDCo until the next rate case. Applicant should clearly understand that this reserved ruling is without prejudice to any subsequent Commission determination of jurisdiction. It is further intended that this reserved ruling is without prejudice to any future rate-making methodology the Commission might apply or adopt in evaluating the reasonableness of the price appliсant pays for services or commodities purchased from one of its nonconsolidated subsidiaries. We believe that any contractual relationship between a parent and subsidiary that involves the purchase of services or commodities which will eventually be paid for by the utility’s customers requires thorough investigation by this Commission to determine the fairness and reasonableness of the charges.
“The current coal contract between Applicant and WIDCo results in a price for coal which provides WIDCo a 15% return on total subsidiary equity. From the evidence presented by Applicant we cannot find that the WIDCo coal mining operation carries an investor risk in excess of that we have found for Applicant, nor can we find that Aрplicant has satisfied its burden of proof on the unreasonable profits issue.
“In this general rate case we have allowed Applicant a 13% return on equity. Therefore, for the purposes of this case, we find that the charge for WIDCo coal provided Applicant to generate electricity for Idaho ratepayers should be limited to that price which will allow a 13% return on subsidiary equity.”
Moreover, the Commission in the present case found that the “direct testimony of the applicant . . . which was prefiled at the time of the application is inconsistent with the argument that the applicant had no notice that the Commission would seek to reduce the expenses attributable to WIDCo *573 coal,” and WWP has offered no evidence to contradict that statement, just as it has not suggested any specific additional evidence that it would have offered.
Although, as conceded by the Commission, the notice of hearing would have been more thorough had it been more specific with regard to the WIDCo incurred coal expense, nonetheless we find that WWP had sufficient actual notice that its coal expense would be an issue in this case to satisfy the requirements of due process. WWP similarly had sufficient notice that the return on equity approach might be adopted if the price were found to be unreasonable, as that was the very approach adopted by. the Commission in WWP’s last rate case. 1
III.
The next and major issue is whether the Commission erred in concluding that WWP had nоt made out a prima facie case that the price it paid for WIDCo coal was reasonable. Before reaching that question, however, we must decide whether it is for this Court or the Commission to set the standard for determining “reasonableness,” and we must set forth our standard of review in this type of case. At the outset, we note that this question of the reasonableness of expenses paid to affiliates is one of the more perplexing problems which arise in public utility rate regulation, and that it has received differing treatment from different courts and utility commissions.
Under one approach, called the “California approach” after the state which developed it, the affiliate is treated as part of the utility for rate-mаking purposes. The theory underlying this approach is that where a utility enjoys an integrated position and market dominance, it “should not be permitted to break up the utility enterprise by the use of affiliated corporations and thereby obtain an increased rate of return for its activities.”
City of Los Angeles v. Public Utilities Commission,
The majority approach, called the “traditional approach,” on the other hand, views the affiliate as an independent entity and compares the prices and levels of profits on the affiliated transactions with the prices and profits of comparable enterprises. While some cases seem to hold that the fact that the price charged the utility is the same as that charged to independent enti
*574
ties establishes that the price is reasonable, e.
g., State v. General Telephone Co.,
The language in these cases indicates that courts using the traditional approach do not agree as to (1) what constitutes proof of a just and reasonable priсe and (2) whether the commission or the court should initially set forth the standard for determining what constitutes a just and reasonable price. Some courts which hold that a showing of equal prices charged to non-affiliates by itself establishes reasonableness apparently would define “just and reasonable” in terms of the good faith of the utility. For instance, the court in
State v. General Telephone Co., 281
N.C. 318,
To those courts which hold that profits are controlling, on the other hand, the assumption seems to be that a reasonable price is one that a competitive market would charge. In
Application of Montana-Dakota Utilities Co.,
There is a similar often-undiscussed split among courts as to whether it is for the court or the commission to make the initial determination of the standard for determining what constitutes a “just and reasonable price.” Many cases reversing a commission finding of unreasonableness simply do not discuss this question.
E. g., State v. General Telephone Co.,
“In determining reasonableness, the Commission is not restricted to any single formula in arriving at the rates fixed . . . ‘sо long as the method followed and the order entered when applied to the facts and viewed as a whole do not produce an unjust or arbitrary result.’ N.W. Pub. Serv. v. Cities of Chamberlain, etc., 1978, S.D.,265 N.W.2d 867 , 872.”
Thus the court in
Pacific Northwest Bell Telephone Co. v. Sabin,
Similarly, the court in
State v. Public Service Commission,
“Inasmuch as the commission’s rejection of the test advanced by Midwest was based upon competent and substantial evidence of record, the adoption by the commission of a different measure of the reasonableness of the expenditures in *575 question cannot be said to have been arbitrary or capricious or unauthorized by law. If the commission has the power and duty to inquire into the reasonableness of the transactions in question, the commission, as the repository of the legislative rate-making power entrusted to it, has the right to determine a reasonable standard of judgment consistent with statutory and constitutional limitations. The limited authority of a court upon judicial review of the commission’s action does not encompass a substitution by the reviewing judicial authority of its judgment for that of the commission.” Id. at 664.
We agree with those cases which hold that this determination is initially for the Commission. In
Citizens Utilities Co. v. Idaho Public Utilities
Commission,
IV.
Obviously, however, the discretion given the Commission is not absolute. The scope of appeal from decisions of the Idaho Public Utilities Commission is set forth in I.C. § 61-629 as follows: “The review on appeal shall not be extended further than to determine whether the commission has regularly pursued its authority, including a determination of whether the order appealed from violates any right of the appellant under the constitution of the United States or the state of Idaho . . . . ” However, in regularly pursuing its authority the Commission must enter adequate findings of fact based upon competent and substantial evidencе.
See Boise Water Corp. v. Idaho Public Utilities Commission,
Not only must the Commission make and enter proper findings of fact, but it must set forth its reasoning in a rational manner.
“If there is to be any meaningful judicial scrutiny of the activities of an administrative agency-not for the purpose of substituting judicial judgment for administrative judgment but for the purpose of requiring the administrative agency to demonstrate that it has applied the criteria prescribed by statute and by its own regulations and has not acted arbitrarily or on an ad hoc basis-we must require that its order clearly and precisely state what it found to be the facts and fully explain why those facts lead it to the decision it makes.” Home Plate, Inc. v. OLCC,20 Or.App. 188 ,530 P.2d 862 , 863 (1975) (emphasis added).
Accord, Publishers Paper Co. v. Davis,
V.
In the present case, the Commission, although it maintains that its decision is defensible under either the California or the traditional approach, also states that it has not abandoned the traditional approach. In
Pacific Telephone & Telegraph Co. v. Public Utilities Commission,
Under the traditional approach, it is unquestioned that the utility has the initial burden of showing prima facie the reasonableness of its opеrating expenses.
Boise Water Corp.
v.
Idaho Public Utilities Commission,
Here WWP introduced evidence showing the following: (1) that the price charged by WIDCo for coal is one-half that of the nearest alternative supplier; (2) that the price per million BTU’s for WIDCo’s coal was 71.7 cents as compared to the average for the United States of 93.6 cents per million BTU’s; (3) that WWP had no vote on adjustments to the price of WIDCo’s coal; (4) that the WIDCo coal price is subject to negotiation between WIDCo and the six independent owners оf Centraba; (5) that those independent owners can demand arbitration or a forced sale; (6) that WID-Co lost money on its coal sales in 1971, 1972 and 1974; (7) that WIDCo has realized only a 3.07% return on its average investment between 1972 and 1976; and (8) that WID-Co’s mining operations entail a greater degree of investor risk that WWP’s utility operations.
The Commission found, however, that the price comparisons were meaningless, that WIDCo had no greater risk than WWP, and that even if this was an arm’s-length transaction, with which argument the Commission had difficulty, that factor was not controlling.
First, as to the price comparisons, the Commission found that the differences between this mine and other mines made the comparisons meaningless. For instance, although the cost to the Centraba plant of the nearest alternative supply of coal was twice that of WIDCo coal, if transportation costs were eliminated the alternative supply would be cheaper. Similarly, the national average price included underground mines, mines with a great deal of overburden, and all transportation costs. We cannot say that the Commission abused its discretion in holding that it was unpersuaded by these comparisons.
As to the finding that WIDCo carried no greater risk than WWP, evidence in the record showed, and the Commission found, that WIDCo had a guaranteed market, no transportation cost, a long-term contract with regular price increases, no effective competition, and that these coal properties were originally acquired with the intent to supply this power plant. Our task here is not to weigh the evidence, but only to determine whether there is substantial, *577 competent evidence to support the Commission’s finding. We find that there is such evidence.
The Commission’s findings on the presence and effect of arm’s-length negotiations, however, are more troublesome. The only “finding” by the Commission on the presence of arm’s-length negotiations was the following statement in Order No. 13963, which order denied WWP’s petition for rehearing:
“We have difficulty imagining the existence of an arm’s-length transaction when the President of the Washington Water Power Company is also the President of the Washington Irrigation and Development Company. Moreover, there was no proof that the other persons who vote on the price of WIDCo coal have any interest in protecting Washington Water Power’s ratepayers. Nor was it indicated in any way that the other participants had either the competence, the ability, the time or the desire to oppose any increase in the price of coal which would take effect of the semiautomatic six month provision.”
The other owners of Centraba apparently have no connection with WWP, and we will not assume collusion in a non-affibated transaction. The Commission neither presented evidence nor made findings sufficient to hold that these negotiations were not conducted at arm’s length.
3
See Boise Water Corp. v. Idaho Public Utilities Commission,
Nonetheless, the Commission in its original order held simply that the presence of arm’s-length negotiations was not controlling, “[r]ather, the chief concern is not the level of price, but instead the level of earnings by the unregulated arm of the utility at a rate higher than the utility is authorized and would be allowed to achieve if no corporate device were utilized. The wholly owned affiliate should be in the same position as an integrated producing arm of a utility.” This language can only be read as an implicit adoption of the California approach, which holds that integrated arms of a utility are to be treated as a part of the utility, and allowed the same rate of return. Under the traditional approach, there is no concern over the comparative earnings of the subsidiary and the utility itself; rather, the concern is over the level of earnings of the subsidiary as compared to similar enterprises. Yet the Commission maintains that it has not adopted the California approach, and in its order it also stated that it was merely fixing an alternative price for the coal because WWP had failed to meet its burden of proof.
The Commission also stated in its order that:
“Where uncontested evidence discloses (1) that a utility has purchased the bulk of its necessary coal supplies from an ‘affiliated manufacturer’, and (2) that due to the affiliated relationship the supplier enjoys a unique position of market power which renders a comparison of its prices and profits with other suppliers inadequate as a measure of the reasonableness of the utility’s payments to it, the commission may disallow from the utility’s rate base for operating еxpenses those portions of the utility’s payments which represent a return to the manufacturer greater than that allowed the utility itself.”
At another point, the Commission stated that “[t]he real question is what would a different entity charge for mining the coal at the Lewis County coal fields.” As to the first statement, again this presumes the adoption of the California approach. 4 As to *578 the second statement, we fail to understand it. Given the lack of competition, a different entity would have no incentive to charge less than WIDCo. It is possible that the Commission intended to hold that arm’s-length negotiations are not controlling in a non-competitive market, and that this was not a competitive market, and that since there was no evidence of what a compеtitive price would have been, WWP failed to sustain its burden. However, the Commission did not so find, and it is not our role to read meaning into the Commission’s order.
Finally, the Commission argues on appeal that to sustain its burden of proof, WWP had to introduce comparative profits, and that since WWP introduced no such evidence, it has failed to meet its burden of proof. However, the Commission made no mention of this factor in its order. Instead, the Commission implied that, due to the affiliated relationship between WWP and WIDCo, there could be no meaningful comparison of prices and profits. The Commission would apparently find that all comparative profits are meaningless, but a failure to introduce any such comparisons equals a failure to make out a рrima facie case.
The South Dakota Supreme Court was faced with a factual situation similar to the one now before us in
Application of Montana-Dakota Utilities Co.,
The Commission there held that MDU had not met its burden of showing reasonableness primarily because of the lack of a truly competitive market. The court held that “there is substantial evidence on the record to support the conclusion that true competitive market conditions did not exist between MDU and Knife River and that the prices and profits derived therefrom paid to Knife River as a part of the revenue requirements in the MDU application are unreasonable . . ..”
The Commission in the present case has not made detailed findings equivalent to those made in Montana-Dakota Utilities. In fact, we are unable to say with confidence exactly what the Commission has decided in reaching its ultimate conclusion that WWP has not proven the reasonableness of the price it pays for WIDCo coal. We are unable to discern whether or not it intended to adopt the California approach, and, if so, for what reasons. We are unable *579 to discern the Commission’s findings as to the importance of arm’s-length negotiations in an affiliated transaction under the traditional approach, if the traditional approach has been followed. We are unable to determine how the Commission dealt with WIDCo’s low earnings in prior years. In fact, we are unable to tell exactly what standards for determining a just and reasonable price the Commission has chosen to follow.
Since we cannot determine that the Commission’s reasoning and conclusion are rational, we must therefore set it aside.
Bunker Hill Co. v. Washington Water Power Co.,
VI.
In the event the Commission should alter or amend its order to meet our objections pursuant to I.C. § 61-629, we shall briefly discuss the other issues raised by WWP. First, WWP argues that the Commission’s ruling in 1970 that WIDCo’s bonds and contracts were not subject to the Commission’s jurisdiction precludes the Commission from now limiting WIDCo’s return to that of WWP. As stated in 2 Davis, Administrative Law Treatise § 18.09 at 610 (1958), “[w]hen the purpose is one of regulatory action, as distinguished from merely applying law or policy to past facts, an agency must at all timеs be free to take such steps as may be proper in the circumstances irrespective of its past decisions. Even when conditions remain the same, the administrative understanding of those conditions may change, and the agency must be free to act.” So long as the Commission enters sufficient findings to show that its action is not arbitrary and capricious, the Commission can alter its decisions.
See State v. Public Service Commission,
Finally, WWP argues that it was improper to limit WIDCo’s return to the same as WWP, and that it was improper to restrict WWP’s shareholders to an arbitrary return on their investment in WIDCo while rewarding WWP’s ratepayers for a risk they did not assume. WWP is not suggesting that the Commission cannot scrutinize transactions between WWP and WIDCo, but rather is asserting that once it shows that the prices are reasonable, the Commission may not adjust those prices. With this we agree. However, if the prices are properly found to be unreasonable, then the Commission can adjust that price. In the present case, since there was substantial and competent evidence to support the finding that WIDCo bears no greater risk than WWP, we do not feel that it would be arbitrary and capricious for the Commission to adopt as a reasonable price that price which would allow WIDCo the same return as WWP, if the price paid for WIDCo coal is properly found to be unreasonable.
WWP cites
Boise Water Corp. v. Idaho Public Utilities Commission,
No costs allowed.
Notes
. As noted in
Intermountain Gas Co. v. Idaho Public Utilities Commission,
“When Intermountain filed a proposed tariff or rate increase it was necessarily put upon notice that the Commission would consider the questions traditionally raised in rate-making, such as the allowance for working capital and the allowable rate of return. Furthermore, Intermountain could reasonably be expected to anticipate that the Commission might compel Intermountain to segregate its utility and non-utility businesses, separating its capital investment in the retail sales business from the rate base and requiring the losses in the retail sales business to be borne by its shareholders and not spread among its utility customers.”
Similarly, it would seem that when the utility applies for a rate increase it would naturally follow that the reasonableness of expenses it pays for goods, especially those paid to subsidiaries, would be at issue, and, if the expenses were found to be unreasonable, that various options to evaluate the expenses, such as a return on equity approach, would be considered. However, due to the Commission’s prior order, we do not need to base our conclusion on this analysis.
. Note that the question is not whether the profits are fair as compared to the utility, but whether they are fair as compared to similar businesses.
. It seems to us that the key here is how the original contract establishing the base price was established. However, both parties discuss only how price adjustments are arrived at.
. Note that in its statement the Commission said that “due to the affiliated relationship the supplier enjoys a unique position of market power.” There was no evidence that WIDCo enjoyed market dominion because of its affiliation; any dominance was due to its geographic location.