The instant appeal involves an issue of first impression. This court is asked to determine whether the circuit court erred in dismissing a class-action fraud and statutory deceptive trade practices lawsuit arising out of the purchase or lease of an allegedly defective vehicle where the only injury complained of is a diminution in value of the vehicle. We hold that the complaint was properly dismissed by the circuit court.
Appellant D.R. “Buddy” Wallis filed a class-action lawsuit against Appellee Ford Motor Company (“Ford”) fоr common-law fraud and deceptive trade practices under the Arkansas Deceptive Trade Practices Act (ADTPA), codified at Ark. Code Ann. §§ 4-88-101 et seq. (Repl. 2001). 1 In his complaint, Wallis seeks to certify a class consisting of “all persons and entities in the State of Arkansas who now own or lease, or owned or leased, model year 1991 through 2001 Ford Explorer sport utility vehicles (“Explorers”) purchased or leased in the State of Arkansas.” Specifically, he asserts Ford knowingly concealed the fact that the Explorer had а dangerous design defect that caused it to roll over under normal operations. Wallis also alleges in the complaint that,
[Ford’s] cover up of the inherent design problems and resulting accidents, combined with its Explorer brand imaging, led millions of consumers to purchase or lease Ford Explorers at prices far in excess of the values which would have been assigned to such vehicles had these dangers been disclosed. Furthermore, thousands of Arkansas residents still own or lease Explorers, which are of substantially diminished value solely as a result of Ford’s fraudulent and deceptive scheme.
Wallis does not allege any personal injury or property damage caused by the design defect, nor does he allege that the Explorer malfunctioned in any way. Instead, his entire damage claim rests on the assertion that the design defect “substantially diminished” the value of the Explorer.
Ford filed a motion to dismiss under Ark. R. Civ. P. 12(b)(6) for failure to state a claim. The circuit court granted the motion and in its order ruled that Wallis failed to “state a legally cognizable cause of action. Because the court finds that [Wallis] has not experienced a cognizable injury or damages as a result of the alleged defect, he has no cause of action.” From that order, Wallis now appeals.
The case has been certified to us by the Arkansas Court of Appeals pursuant to Ark. Sup. Ct. R. l-2(b)(l), (4), and (6) as a case involving issues of first impression, an issue of significant public interest, and substantial questions of law concerning the interpretation of an act of the General Assembly. In reviewing the circuit court’s decision on a motion to dismiss under Ark. R. Civ. P. 12(b)(6), this court treats the facts alleged in the complaint as true and views them in the light most favorable to the party who filed the complaint. Travelers Casualty & Surety Co. of America v. Ark. State Highway Comm’n.,
The sum and substance ofWallis’s argument on appeal is that no case law requires an “injury which fraud plaintiffs must suffer other than the benefit of the bargain-style losses Appellant seeks.” He therefore seeks reversal of the circuit court’s order, contending that a cognizable injury under a fraud or ADTPA claim can be based solely on a product’s diminution in value. We disаgree and affirm.
I. Common-Law Fraud
It is a well-settled principle under our case law that damages are an essential element of fraud, and there must be an allegation of sufficient facts to satisfy the damage element or the case is subject to a motion to dismiss. Tyson Foods, Inc. v. Davis,
Our application of benefit-of-the-bargain damages in common-law fraud cases has nonеtheless been limited to instances where the actual product received by the purchaser manifests that it is different from that which was promised. For instance, in Currier v. Spencer,
Similarly, in Union Motors v. Phillips,
Union Motors’ contention that no damage resulted to Phillips is without merit. It is true Union offered testimony to the effect that in its repaired condition the car was like new. ... In this suit Phillips was asking compensatory damages based on the difference in the market value of the car, as warranted, and its value as a wrecked car. This measure of damages is proper.
Id. at 861,
Several other jurisdictions have addressed what type of damages must be alleged in order for a plaintiff to successfully bring a common-law fraud claim for allegedly defective products. In Briehl v. General Motors Corp.,
More recently, the Wisconsin Supreme Court has held that the mere “propensity” for premature product failure is not enough to constitute cognizable damages. Tietsworth v. Harley-Davidson, Inc.,
Moreover, in so holding, the Wisconsin Supreme Court relied upon cases from other jurisdictions that have affirmed the dismissal of fraud claims where the allegedly defective product has not actually malfunctioned. Id. at 160-61 (citing Briehl v. General Motors Corp.,
Notwithstanding the above-cited authority to the contrary, Wallis suggests that the decision by the Fifth Circuit Court of Appeals in Coghlan v. Wellcraft Marine Corp.,
The key distinction between this case and a “no-injury” product liability suit is that the Coghlans’ claims are rooted in basic contract law rather than the law of product liability: the Coghlans assert they were promised one thing but were given a different, less valuable thing. The core allegation in a no-injury product liability class action is essentially the same as in a traditional products liability case: the defendant produced or sold a defective product and/or failed to warn of the product’s dangers. The wrongful act in a no-injury products suit is thus the placing of a dangerous/defective product in the stream of commerce. In contrast, the wrongful act alleged by the Coghlans is Wellcraft’s failure to uphold its end of their bargain and to deliver what was promised. The striking feature of a typical no-injury class is that the plaintiffs have either not yet experienced a malfunction because of the alleged defect or have experienced a malfunction but not been harmed by it. Therefore, the plaintiffs in a no-injury products liability case have not suffered any physical harm or out-of-pocket economic loss. Here, the damages sought by the Coghlans are not rooted in the alleged defect of the product as such, but in the fact that they did not reсeive the benefit of their bargain. It is worth noting that the no-injury approach to product litigation has been rejected in several recent decisions. See, e.g. Briehl v. General Motors Corp.,172 F.3d 623 (8th Cir.1999); Ford Motor Co. v. Rice,726 So. 2d 626 (Ala. 1998).
Id. at 455 n.4.
In view of the above-quoted analysis by the Fifth Circuit, it is clear that the Coghlan case ultimately supports our conclusion. In a no-injury products liability case, it is the wrongful act of placing a dangerous or defective product in the stream of commerce that creates the cause of action; whereas, in a misrepresentation or a fraud case, such as Coghlan, the cause of action rests solely on the premise that a party did not receive the benefit of his or her bargain. In order to prove the later claim, a party must show that the product delivered was not in fact what was promised. For example, the Coghlans bargained for an “all fiberglass” boat; instead, they received a boat with 1.5 inches of plywood. In this respect, Wallis attempts to merge two separate causes of action: he seeks to recover benefit-of-the-bargain damages for the wrongful act of placing an allegedly defective product in the stream of commerce. Yet, the Coghlan case clearly states that such damages are not rooted in the alleged defect of the product, but in the fact that the purchaser has not received the benefit of his or her bargain; that is, the product delivered in fact manifests that it is different from that which was promised. Here, there is no allegation in the complaint that the Ford Explorer has not, to date, been exactly what Wallis bargained for; that is, he does not allege that the vehicle has actually malfunctioned or that the defect has manifested itself.
Moreover, numerous other jurisdictions have refused to award benefit-of-the-bargain damages when there is no allegation that the product received was not the bargained-for product. In re Bridgestone/Firestone, Inc.,
Despite the fact that some jurisdictions have concluded that the “diminution in value” of a рroduct alone is enough to succeed on a common-law fraud claim, Miller v. William Chevrolet/GEO, Inc.,
II. Arkansas Deceptive Trade Practices Act
In addition to the common-law fraud claim, Wallis contends that he has a “legal right to receive benefit of the bargain damages for fraudulent representations made in the sale of a Ford Explorer” under the Arkansas Deceptive Trade Practices Act (ADTPA), Ark. Code Ann. §§ 4-88-101 et seq. Specifically, Wallis bases his claim on Ark. Code Ann. § 4-88-107 (Repl. 2001). Among other things, Ark. Code Ann. § 4-88-107 prohibits “[kjnowingly making a false representation as to the characteristics, ingredients, uses, benefits, alterations, source, sponsorship, approval, or certification of goods or services. . . .” and prohibits “ [advertising the goods or services with the intent not to sell them as advertised. ...” Ark. Code Ann. § 4-88-107(a)(l) & (3) (Repl. 2001).
The methods by which the provisions of the ADTPA may be enforced are set forth in Ark. Code Ann. § 4-88-113 (Repl. 2001). That section states:
(a) In any proceeding brought by the Attorney General for civil enforcement of the provisions of this chapter, prohibiting unlawful practices as defined in this chapter, the circuit court may make such orders or judgmеnts as may be necessary to:
(1) Prevent the use or employment by such person of any prohibited practices;
(2) (A) Restore to any purchaser who has suffered any ascertainable loss by reason of the use or employment of the prohibited practices any moneys or real or personal property which may have been acquired by means of any practice declared to be unlawful by this chapter, together with other damages sustained.
(B) In determining the amount of restitution to be awarded under this section, the court shall consider affidavits from nontestifying purchasers, provided that:
(i) The affidavits are offered as evidence of a material fact;
(ii) The affidavits are more probative on the point for which they are offered than any other evidence which the Attorney General can procure through reasonable efforts;
(iii) The interests of justice will be best served by admission of the affidavits; and
(iv) The Attorney General makes the names and addresses of the affiants available to the adverse party sufficiently in advanсe to provide the adverse party with a fair opportunity to communicate with them; and
(3) Assess penalties to be paid to the state, not to exceed ten thousand dollars ($10,000) per violation, against persons found to have violated this chapter.
(b) Upon petition of the Attorney General, the court may order the suspension or forfeiture of franchises, corporate charters, or other licenses or permits or authorization to do business in this state.
(c) Any person who violates the terms of an injunction issued undеr this chapter shall forfeit and pay to the state a civil penalty of not more than ten thousand dollars ($10,000) for any single action brought by the Attorney General.
(d) (1) Every person who directly or indirecdy controls another person who is in violation of or liable under this chapter and every partner, officer, or director of another person who is in violation of or liable under this chapter shall be jointly and severally liable for any penalties assessed and any monetary judgments awarded in any proceeding for civil enforcement of the provisions of this chapter, provided that the persons to be held jointly and severally liable knew or reasonably should have known of the existence of the facts by reason of which the violation or liability exists.
(2) There is contribution as in cases of contract among the several persons so Hable.
(3) Every person subject to HabiHty under subdivision (d)(1) of this section shaU be deemed, as a matter of law, to have purposefuUy avaüed himself or herself of the privüeges of conducting activities within Arkansas sufficient to subject the person to the personal jurisdiction of the circuit court hearing an action brought pursuant to this chapter.
(e) As compensation for his services under this chapter, the Attorney General shaU be entitled to aU expenses reasonably incurred in the investigation and prosecution of suits, including, but not Hmited to, expenses for expert witnesses, to be paid by the defendant when judgment is rendered for the state, and, in addition, shaU recover attorney’s fees and costs.
(f) Any person who suffers actual damage or injury as a result of an offense or violation as defined in this chapter has a cause of action to recover actual damages, if appropriate, and reasonable attorney’s fees.
Ark. Code Ann. § 4-88-113 (Repl. 2001). As indicated in the plain language of the statute, the responsibility for civil enforcement of the ADTPA rests largely with the Attorney General. Ark. Code Ann. § 4-88-113(a)-(e). Under section 4-88-113(a)(2), the Attorney General may institute a proceeding to restore moneys or real or personal property to any purchaser who has suffered any “ascertainable loss” as a result of the use or employment of practices declared to be unlawful under the ADTPA. In contrast, under subsection (f) of section 4-88-113, a private cause of action is limited to instances where a person has suffered “actual damage or injury as a result of an offense or violation as defined in this chapter.” Ark. Code Ann. §4-88-113(f) (Repl. 2001) (emphasis added). Pursuant to section 4-88-113(f), a person may only recover his or her actual damages and reasonable attorney’s fees. Ark. Code Ann. § 4-88-113(f).
Under section 4-88-113, the legislature has designated two different types of damages that are recoverable under the ADTPA. First, in order to protect consumers, the Attorney General has been given the power to bring actions to recover any “ascertainable loss” sustained by purchasers. Ark. Code Ann. § 4-88-113 (a) — (e). Second, under Ark. Code Ann. § 4-88-113(f), a private cause of action is afforded to any person who suffers actual damage or injury. As we stated in connection with common-law fraud claims arising out of the purchase of an allegedly defective product, actual damage or injury is sustained when the product has actually malfunctioned or the defect has manifested itself. Where the only alleged injury is the diminution in value of the product, a private cause of action is not cognizable under the ADTPA.
While state consumer-protection statutes do vary from state to state, other jurisdictions have also rejected any attempt to pursue remedies under their respective deceptive trade practices acts where the complаint has failed to allege actual injury or damages. Tietsworth v. Harley-Davidson, Inc., supra; Frank v. DaimlerChrysler Corp., supra; Rivera v. Wyeth-Ayerst Laboratories,
For the foregoing reasons, we affirm the circuit court’s decision to dismiss Wallis’s class-action complaint under Ark. R. Civ. P. 12(b)(6). The claims for common-law fraud and deceptive trade practices under the ADTPA are deficient because Wallis has failed to plead a cognizable injury as a result of the purchase or lease of an allegedly defective vehicle.
Affirmed.
Notes
Barbara Smith and Eric Smith were also named plaintiffi in the lawsuit, but their claims have been voluntarily dismissed.
While both of these measures are characterized as affirmance remedies because they are awarded when the contract is affirmed, Smith elected the disaffirmance remedy of restitution when he returned the vehicle to the seller. Smith v. Walt Bennett Ford, Inc.,
We note that Wallis did not pursue remedies available under the Uniform Commercial Code. See Ark. Code Ann. §§ 4-2-101 et seq. (Repl. 2001).
