OPINION OF THE COURT
This is a classic case of jumping the gun. The dispute centers on a covenant not to compete between an employer and former employee. All parties admit that the employee is violating the covenant; the question is whether it is unreasonable, and thus not appropriately enforced through an injunction. Because reasonableness is a fact-intensive inquiry, we hold that it should not have been determined on the pleadings. After resolving that we have jurisdiction over the interlocutory dismissal of claims related to the covenant because it effectively denied a request for a preliminary injunction, we vacate the District Court’s order and remand for further proceedings.
I. Facts and Procedural History
Victaulic Company manufactures valves, couplings, sprinkler heads, and other mechanical devices for use in a variety of industries, one of which is fire protection. Joseph Tieman worked as a sales representative for Victaulic from April 1998 until December 2006. He primarily worked in Ohio, West Virginia, and western Pennsylvania, but, according to Victaulic, he had relationships with Victaulic customers throughout the United States. He also trained new sales representatives in various states, thus becoming familiar with the company’s customers outside his three-state focus area.
As a condition of his employment, Tie-man signed a covenant not to compete with Victaulic. In relevant part, he agreed that upon leaving Victaulic he would not sell or distribute the types of items regularly sold (or contemplated for sale) by Victaulic for 12 months (1) within a ten-state Restricted Victaulic Sales Region, or (2) in any area in which Victaulic products are sold on behalf of nine named competitors (of which Tyco is one). He further agreed (3) not to solicit any past or present Victaulic customer on behalf of any business in competition with it. 1
*231 Upon leaving Vietaulic, Tieman immediately began working as a sales representative for Tyco, selling the same kinds of products he sold for Vietaulic. Tieman alleges (and Vietaulic appears to admit) that he does not sell Tyco products in his former three-state focus area, but he does sell within the ten-state Restricted Vietaulic Sales Region.
Tieman and Tyco filed a declaratory judgment action against Vietaulic in December 2006 in the Southern District of Ohio seeking a declaration that the covenant not to compete was invalid under Pennsylvania law. Vietaulic counterclaimed against both for breach of contract, misappropriation of trade secrets, tortious interference with contractual relations, and unfair competition. It also filed its own substantially identical suit in the Eastern District of Pennsylvania. The Ohio District Court transferred its case to Pennsylvania’s Eastern District, and the two cases were consolidated.
At the time of consolidation, two motions were pending: (1) Victaulic’s request for a preliminary injunction, and (2) Tyco and Tieman’s motion to dismiss for failure to state a claim. The District Court granted the motion to dismiss on the breach of contract, tortious interference, and unfair competition claims. In so doing, it ruled that the covenant not to compete was invalid because it was unreasonable as a matter of law. Because the dismissed claims were premised on the agreement’s validity, none could survive this ruling. The Court reserved judgment on the trade secrets claim, asking the parties for supplemental briefing. Because the Court stayed its actions when Vietaulic appealed, the motion to dismiss that count is still pending.
II. Appellate Jurisdiction
Vietaulic argues that we have jurisdiction under 28 U.S.C. § 1292(a)(1), which provides for appellate review of interlocutory orders “refusing ... injunctions.” Here, the District Court did not explicitly deny an injunction, but Vietaulic argues that the dismissal of four counts of the complaint effectively denied Victaulic’s requests for preliminary (and permanent) injunctions related to those claims.
An order that has the “practical effect of refusing an injunction” can be appealable under § 1292(a)(1).
Carson v. Am. Brands, Inc.,
Even so, an interlocutory appeal only lies if the District Court’s order has “ ‘serious, perhaps irreparable, consequenee[s],’ and ... the order can be ‘effectually challenged’ only by immediate appeal.”
Carson,
Our opinions in this area have not been careful to distinguish
Carson’s
“serious consequences” and “effective challenge” prongs. Nevertheless, it appears that urgency is the touchstone of the former. When the appellee’s actions are not causing any continuing harm, we generally have held that this prong is not met; when they are, we have held the opposite.
Compare United States v. RMI Co.,
In our case, Tieman continues to work for Tyco in a position substantially similar to the one he held at Victaulic (selling the same kinds of equipment). Victaulic alleges that his employment is harming it, and we must accept that allegation as true at this stage of the litigation. Adding to the urgency is that seven months have elapsed since Tieman began working for Tyco, utterly frustrating the purpose of the covenant: to keep Tieman from competing with Victaulic for one year. Moreover, this is an appeal from the (implicit) denial of the preliminary injunction, which, we have held, is the primary purpose of § 1292(a)(1).
Shirey,
The “effective challenge” prong deals with whether the appellant can get substantially similar relief without an immediate appeal. Here, the relief requested was a preliminary injunction enforcing the covenant not to compete. Tyco and Tieman argue that Victaulic asked for a preliminary injunction on the basis of all of its claims, including the trade secrets claim that has not been dismissed. Thus, they argue, Victaulic may yet receive similar relief if that request is granted.
We disagree. The language of Victaulic’s motion is telling. It asked that Tie-man be enjoined:
(1) for a period of twelve (12) months following the date of termination of his employment with Victaulic, *233 [from] engaging] ... in the sale or distribution of the type of items or products regularly sold ... by [Vic-taulic] within any Restricted Victaulic Sales region or any geographic region in which Victaulic products are sold, as an employee ... of Tyco....
(2) for a period of twelve (12) months following the date of termination of his employment from Victaulic, [from] contacting] or soliciting] any past or present customer of [Victaulic] on behalf of Tyco....
App. at A77. This language is all but lifted from the covenant not to compete, see id. at A71, which supports Victaulic’s claim that enforcement of the covenant (and not preliminary relief on the trade secrets claim) was its only aim in seeking preliminary injunctive relief. In addition, in its briefing before the District Court on likelihood of success, Victaulic argued that its covenant was enforceable. Id. at A84-89. In so doing, it.set out the key elements of the claim — that the covenant was incident to an employment relationship, protected legitimate interests, and was reasonable in scope — and explained how it intended to prove each one. Id. It did not set out the elements of a trade secrets claim (or any other). We acknowledge that its briefing did reference trade secrets, but it did so as one of three legitimate interests that the covenant allegedly protected. Id. at A85-86. Thus we conclude that Victaulic did not request a preliminary injunction on its trade secrets claim, so the District Court’s dismissal of the covenant claims left it with no means of receiving preliminary relief.
Even if we believed that Victaulic requested a preliminary injunction on its trade secrets claim, we would find jurisdiction here. As noted, Tyco and Tieman argue that we should not because an injunction based on the trade secrets claim could provide the same relief as one of the covenant claims. In effect, they maintain that because similar relief is hypothetically possible, the “effective challenge” prong is not met. Again, we disagree. We acknowledge that we have held that orders are not appealable when the district court’s ruling does not effectively narrow the scope of the requested injunction.
Plantamura v. Cipolla,
We expressly distinguished
Plantamum
from
Build of Buffalo, Inc. v. Sedita,
We agree that something like Yictaulic’s requested relief (preventing Tieman from selling similar products for Tyco for a year)
could
fit a trade secrets claim, as it is possible for a court to enjoin an employee working in the relevant industry or soliciting customers for some period of time.
Air Prods. & Chems., Inc. v. Johnson,
Because Victaulic has not alleged or argued inevitable disclosure, the real result of the District Court’s dismissal of the covenant claims is to limit the scope of injunctive relief available under the facts pled. Thus, this case is similar to
Build of Buffalo,
III. Merits
We review a dismissal for failure to state a claim
de novo.
To survive a motion to dismiss, a civil plaintiff must allege facts that “raise a right to relief above the speculative level on the assumption that the allegations in the complaint are true (even if doubtful in fact).”
Bell Atlantic Corp. v. Twombly,
— U.S.-,
Here, Victaulic has alleged that it and Tieman entered into a covenant not to compete, which Tieman is now breaching at Tyco’s behest by working for it in a substantially similar position. Tyco and Tieman do not deny this; rather, they argue that the breach is permissible because the covenant is too unreasonable to be enforced. Unreasonableness is an affirmative defense on which Tyco and Tieman bear the burden of proof.
WellSpan Health v. Bayliss,
“Generally speaking, we will not rely on an affirmative defense ... to trigger dismissal of a complaint under Rule 12(b)(6). A complaint may be dismissed under Rule 12(b)(6) where an unanswered affirmative defense appears on its face, however.”
4
In re Tower Air,
416 F.3d
*235
229, 238 (3d Cir.2005) (internal citations omitted). In trying to show that unreasonableness is clear from the face of the complaint, Tyco and Tieman bear a particularly heavy burden, as “the determination of reasonableness is a factual one, requiring consideration of all the facts and circumstances.”
WellSpan,
Under Pennsylvania law, mandating compliance with a covenant not to compete is disfavored; it is, however, appropriate where the covenant is “incident to an employment relationship between the parties; the restrictions imposed by the covenant are reasonably necessary for the protection of the employer; and the restrictions imposed are reasonably limited in duration and geographic extent.”
Hess v. Gebhard, Co. & Inc.,
To be reasonably necessary for the protection of the employer, a covenant must be tailored to protect legitimate interests. “Generally, interests that can be protected through covenants include trade secrets, confidential information, good will, and unique or extraordinary skills.”
Id.
at 920. Similarly, not allowing competitors to profit from an employee’s “specialized training and skills” is a legitimate use of a covenant.
Morgan’s Home Equip. Corp. v. Martucci,
Tyco and Tieman respond, however, that the covenant is broader than necessary to protect these interests. In particular, they claim that its prohibitions on selling “the types of products regularly sold, offered for sale, or contemplated for sale by [Vic-taulic],” and on “contacting] or soliciting] any past or present customer on behalf of any [competitor],” are overbroad. In addition, they argue that it is not reasonably limited in geographic scope. We deal with each of their objections in turn.
A. Product-Type Restriction
Sections 4(b) and (c) of the covenant prevent Tieman from selling “the types of items or products regularly sold, offered for sale, or contemplated for sale by [Vic-taulic].” App. at A71. Tyco and Tieman allege that Tieman was only familiar with one of Victaulic’s product lines, namely, products designed for the fire protection industry. Victaulic, according to Tyco and Tieman, manufactures a wide variety of other product lines for use in other industries. Preventing Tieman from selling similar products in those other industries is unreasonable, they argue, because he learned nothing about those products or industries from Victaulic.
*236
The District Judge agreed, ruling that “Victaulic fail[ed] to explain, and [I] do not see, why it is reasonable to prohibit Tie-man from working in industries unrelated to fire protection.” App. at A15. This statement has two problems. First, it appears to misplace the burden of proof. It is Tyco and Tieman’s responsibility to prove unreasonableness, not Victaulic’s to prove reasonableness.
WellSpan,
Of particular concern is that the District Court used the website at http:// www.victaulic.com to establish certain facts about Victaulic’s business. While it is proper for a court to take judicial notice of facts not reasonably subject to dispute, Fed.R.Evid. 201(b), several concerns come into play here. First, we require that evidence be authenticated before it can be admitted.
Id.
901(a). Thus we allow judicial notice only from sources not reasonably subject to dispute.
Id.
201(b). Anyone may purchase an internet address, and so, without proceeding to discovery or some other means of authentication, it is premature to assume that a webpage is owned by a company merely because its trade name appears in the uniform resource locator.
Cf. United States v. Jackson,
Second, a company’s website is a marketing tool. Often, marketing material is full of imprecise puffery that no one should take at face value.
Cf. Castrol, Inc. v. Pennzoil Co.,
We also note that the District Court employed judicial notice at an early stage in this litigation and outside the context of an evidentiary proceeding. While the rules allow a court to take judicial notice at any stage of the proceedings, Fed.R.Evid. 201(f), we believe that it should be done sparingly at the pleadings stage. Only in the clearest of eases should a district court reach outside the pleadings for facts necessary to resolve a case at that point. Resolving a thorny issue like reasonableness *237 by resorting to a party’s unauthenticated marketing material falls far short of the bar.
Moreover, having taken judicial notice of the nature of Victaulic’s business, the District Court used this to infer that Tieman’s training, specialized knowledge, and trade secrets — in short, all of the things that the covenant not to compete legitimately protects — are not transferrable among industries the company serves. Taking a bare “fact” that is reflected not in the pleadings, but on a corporate website, and then drawing inferences against the non-moving party so as to dismiss its well-pleaded claims on the basis of an affirmative defense, takes us, as a matter of process, far too far afield from the adversarial context of litigation.
B. Customer Restriction
Tyco and Tieman argue, and the District Court ruled, that the customer restriction in Section 4(d) is overbroad because it is not limited to customers that Tieman worked with during his tenure at Victaulic. Even if we accept Tyco and Tieman’s broad reading of the restriction, we cannot determine on the pleadings that it is unreasonable. It may be, for example, that Tieman has specialized knowledge of Victaulic’s pricing structure and marketing techniques that he could use to woo away its customers, or access to other protectable customer-specific information. Moreover, we know little about the extent of Tieman’s contacts, relative to the total number of Victaulic customers. Again, we emphasize that reasonableness under Pennsylvania law is a fact-intensive inquiry; indeed, “[a] restrictive covenant found to be reasonable in one case may be unreasonable in others.”
Insulation Corp. of Am. v. Brobston,
C. Geographic Limitation
Tyco and Tieman also contend that the covenant is not “reasonably limited in ... geographical extent,”
Hess,
Moreover, the District Court should have considered the geographic element of section 4(c) in the context of the overall restriction. That section only prevents Tieman from working for nine named competitors — presumably businesses that, like Victaulic, are large-scale suppliers of the same kinds of products. These competitors might be able to use a former Victaulic employee’s specialized knowledge of Vic-taulic’s product lines and sales strategies anywhere in the world that the two compete.
See Insulation Corp. of Am.,
IV. Conclusion
Whether a covenant not to compete is unreasonable is a holistic inquiry, particularly when the covenant is detailed and nuanced. It requires balancing the employer’s need to protect its investment and disclosures against the employee’s need to earn a living in his chosen field and the public interest, and then determining whether the covenant comes reasonably close to that balance.
Hess,
Having determined that we have appellate jurisdiction under 28 U.S.C. § 1292(a)(1), we vacate the District Court’s order dismissing Victaulic’s claims, reinstate its complaint and motion for a preliminary injunction, and remand for further proceedings.
Notes
. Section 4 of the non-compete agreement states, in relevant part:
b)I [Tieman] further agree that[J for twelve (12) months following the date of termination of my employment with [Vic-taulic] ..., I will not, within any [ten-state] Victaulic Restricted Sales Region, engage either directly or indirectly in the sale or distribution of the types of items or products regularly sold, offered for sale, or contemplated for sale by [Victaulic] as an employee, consultant or independent contractor of any business in competition with [Victaulic]. For purposes of this paragraph, a Restricted Victaulic Sales Region shall mean any sales region in which I had or shared a sales territory or any sales region in which I had responsibility or significant involvement during the three year period prior to my termination of employment.
c) I further agree that[,] for twelve (12) months following the date of termination of my employment with [Victaulic] ..., I will not, within any geographic region in which Victaulic products are sold (which includes all of the continental United States, Canada & Mexico), engage either directly or indirectly in the sale or distribution of the types of items or products regularly sold, offered for sale, or contemplated for sale by [Vic-taulic] as an employee, consultant or independent contractor for or on behalf of any of the following businesses: Tyco International Ltd.; Star Pipe Products; Anvil International Inc.; Shurjoint Piping Products Inc.; Modgal Metal Ltd.; Viking Corporation & Viking SA; Mueller Indistries, Inc.; Viega International; The Reliable Automatic Sprinkler Co., Inc.; and any and all of their subsidiaries, affiliates, or successors. d) I further agree that[,] for twelve (12) months following the date of termination of *231 my employment with [Vietaulic] ..., [I will not] contact or solicit any past or present [Vietaulic] customers on behalf of any business in competition with [it].
App. at A71.
. We note that the section 5 of the covenant contains a provision that tolls the one-year non-competition period during the time of breach. App. at A72. While this might mitigate some of the harm that Tieman is causing, it is more likely a deterrent measure (which obviously failed here). The fact remains that Tieman is currently working for Victaulic's competitor in violation of the covenant. Moreover, it is likely that Tieman can do the most damage now — while he is still most familiar with Victaulic’s business.
. The underlying claim in
Build of Buffalo
was, to say the least, odd. As the majority put it, the plaintiffs alleged "systematic or purposeful police abuse distributed over many years and apparently not directed at a particularly identifiable class of persons.”
Build of Buffalo,
. We cannot construe Tyco and Tieman’s motion as one for judgment on the pleadings *235 under Federal Rule of Civil Procedure 12(c) because the pleadings are not closed. See 5C Charles Alan Wright & Arthur R. Miller, Federal Practice & Procedure, Civil 3d § 1367 (3d ed. 1998). Tyco and Tieman have not answered Victaulic’s complaint in the Pennsylvania action, nor have they answered Vic-taulic's counterclaims in the Ohio action. Instead, they moved for dismissal.
. Like any other contract, Pennsylvania courts will enforce an unreasonable covenant at law
(i.e.,
through money damages) unless it is unconscionable or otherwise defective.
See Krauss v. M.L. Claster & Sons, Inc.,
. The District Court took judicial notice of the fact that Victaulic sells products everywhere in the world because it claims on its website to be a ''global” company. In addition to the problems with taking judicial notice of this "fact,” see Part III.A, supra, the word "global” in a company's marketing material (where puffery is the norm) needs more context. Among other deficiencies, it certainly gives no useful indication of exactly where Victaulic products are actually sold for comparison against the scope of Tieman’s work.
. In the alternative, Victaulic argues that the District Court should have attempted to "blue pencil”
(i.e.,
amend) the covenant to make it reasonable. Though we agree that, absent bad faith, Pennsylvania courts do attempt to blue pencil covenants before refusing enforcement altogether,
see Sidco Paper Co. v. Aaron,
