Plаintiff, Vencedor Manufacturing Company (Vencedor), brought this contract action in Puerto Rico. Defendant, Gougler Industries, Inc. (Gougler), 1 moved to dismiss for lack of personal jurisdiction, arguing that its contacts with Puerto Rico were insufficient to permit a Puerto Rican court to hear the lawsuit. The district court agreed and dismissed the suit. This appeal followed.
The plaintiff uses extruders to make asbestos-cement pipe. In 1964, Vencedor’s corporate predecessor purchased an extruder from the Chambers Brothers Co. For a few years, Chambers Brothers supplied spare parts for this machine to Vencedor. In 1967, the defendant, an Ohio corporation, purchased the inventory and patterns of Chambers Brothers and began to do business with Vencedor. Over the next five years, Gougler filled more than a dozen of Vencedor’s orders for spare рarts. In all, Vencedor bought about $5,000 worth of parts from Gougler, and in 1969 Vencedor ordered an extruder from Gougler at a cost of more than $27,000. The purchase order reveals that the extruder was not a “stock” item; Gougler was to duplicate the Chambers Brothers’ extruder but make several specified modifications. Gougler allowed Vencedor credit on all purchases; the terms were net cash 30 days. Although all sales were f. o. b. Ohio, Vencedor frequently (if not always) filed with the United States Department of Commerce a shipper’s ex *889 port declaration, specifying Puerto Rico as the destination. The present suit arose from one of Veneedor’s orders. The complaint alleges that Vencedor requested nickel alloy augers for one of its extruders; that Gougler supplied chrome alloy augers without pointing out the substitution; and that the substituted augers failed, causing substantial damage.
In addition to its dealings with Vencedor, Gougler made sales on credit to five other Puerto Rican firms. Two of the firms bought extruders costing more than $20,000 each. In all, Gougler did about ninety thousand dollars worth of business with Puerto Rican customers between 1967 and 1973. This represented less than .5 percent of Gougler’s total sales volume in those years. Gougler sent no salesmen to Puerto Rico; customers ordered spare parts from catalogues or manuals supplied by Gougler with its extruders. Gougler does not maintain an office in Puerto Rico, and it does not send technicians there. On one occasion, however, a representative of the firm did pay courtesy calls on some Puerto Rican customers while he was in the Commonwealth on vacation.
Puerto Rico’s “long-arm” rule permits the exercise of jurisdiction to the full extent of constitutional authority.
See Arthur H. Thomas Co. v. Superior Court,
In deciding whether these contacts are enough to justify the exercise of jurisdiction, we аre guided by two Supreme Court cases that have applied
International Shoe
to the problem of claim-related contacts. In
McGee v. International Life Insurance Co.,
The limits of
McGee
were clarified later in the same term. In
Hanson v. Denckla,
*890
There is no doubt that
Hanson
reduces the potential sweep of
McGee,
but it is not easy to find the boundary that
Hanson
draws. One negative principle emerges. The interest analysis that is often applied to choice of law problems will not always supply answers to this jurisdictional question. Puerto Rico has an unquestionable interest in protecting its residents from breached contracts and mislabeled goods, but that interest does not by itself confer jurisdiction over this dispute on Puerto Rico’s courts. In
Hanson,
the plaintiffs were Florida residents, and Florida courts had an interest in applying their law to the suit, but the Court expressly separated choice of law from jurisdictional rules, holding that jurisdiction could not be asserted over the Delaware trustee.
Id.
at 253-54,
The verbal formula used by the Hanson Court to justify its holding is not easy to apply. It is hard to say when a corporation has “purposefully” availed itself of “the privilege of conducting activities within the forum State”, or when it has invoked “the benefits and protections” of a state’s laws. International Shoe stands as a warning that conclusory labels such as “presence” or “purposefully availing” should not replace a practical concern for the facts of each case. Hanson’s language suggests that some sort of voluntary association with the forum is a jurisdictional prerequisite. Further elaboration of Hanson’s formula should depend on a case-by-case analysis of contacts rather than a parsing of the Cоurt’s language.
The
Hanson
Court made mention of two facts that distinguished
McGee.
The insurance company in
McGee
had written a soliciting letter to the insured while he was living in California, and the insured had accepted the company’s offer there. We do not put much faith in the second element. When contracts are made by mail, the place of making may be difficult to pin down. The intricacies of offer, counteroffer, and invitation to make an offer are irrelevant to the central concern for fairness that should illuminatе this area of the law.
See
D. Currie,
The Growth of the Long Arm: Eight Years of Extended Jurisdiction in Illinois,
1963 U.Ill.L.F. 533, 572-73. Thus we give no weight to the fact that Vencedor’s orders were accepted, and the contracts made, in Ohio. Similarly, it makes no difference that Gougler’s shipments were f. o. b. Ohio. The effect of this designation was to shift to Vencedor the cost of shipping and the risk of loss in transit. Other courts have also refused to rely either on the “place of making” or the f. o. b. designation when analyzing jurisdiction in mail order cases. In
Kornfuehrer v. Philadelphia Bindery, Inc.,
The second fact distinguishing
Hanson
from
McGee
was the
McGee
defendant’s solicitation of business in the forum state. After
McGee
it seems fair to say that one who solicits in a state may be sued there if the transaction he has sought goes sour. Some courts have carried the concept of solicitation quite far. In
Hardy v. Pioneer Parachute Co., Inc.,
Gougler, so far as the record shows, does not advertise in Puerto Rico. Its sales are apparently generated by word of mouth and by the catalogues that accompany its extruders. Solicitation is not, however, limited to advertising. It is the affirmative seeking of business. Sending catalogues to a jurisdiction is a way of seeking business, and in Gougler’s case it has been an effective way. Indeed, the decision to send catalogues to customers in Puerto Rico is a more “purposeful” step into that jurisdiction than the decision to run an ad in a national magazine. Those who buy space in national media are unlikely to do so with the Puerto Rican market in mind. They may even be a bit surprised to find that their ads have a significant circulation there. Gougler’s distribution of catalogues to its Puerto Rican customers suffers from no such ambiguity.
Even if the catalogues are not so characterized, nothing in
Hanson
makes the absence of solicitation fatal to an assertion of jurisdiction over the corporation. If a construction firm gets an unsolicited ordеr from the resident of another state, the firm may not go to the state, build a bad house, and leave, all without fear of being sued in that state. In
Shealy v. Challenger Manufacturing Co.,
. “If the defendant, like the maker of the better mousetrap, is fortunate enough to get the business without active solicitation, it does not gain immunity from an exercise of jurisdiction by those states in which it engages in substantial activity of a different sort. A foreign corporаtion, busily present in a state effecting direct deliveries of its wares to its customers, cannot escape the jurisdiction of the state upon the ground its orders were unsolicited. A seller’s distribution of his wares may be a substantial activity whether the precedent contracts were solicited by the buyers or by the seller.” Id. at 104 [footnote omitted].
See also J. Henrijean & Sons v. M. V. Bulk Enterprise,
“The act by a foreign corporation which will subject it to Vermont’s jurisdiction . . . must be one which the foreign corporation could know to have potential consequences in Vermont. Otherwise the statute could not be rationalized on the ground that the foreign corporation’s subjection to Vermont laws is, in effect, its own doing. This interpretation of the statute would seem to insure its use only in cases where the minimum contacts required by Hanson and McGee are present.” Deveny v. Rheem Manufacturing Co., 319. F.2d 124, 128 (2d Cir. 1963).
And in
J. Henrijean & Sons v. M. V. Bulk Enterprise, supra,
Gougler’s acts fall within this standard. Gougler shipped its products directly to Puerto Rican customers, not to middlemen. The ultimate destination of each spare part or extruder was clear. On at least some occasions, Gougler had the destination especially impressed upon it by thе need for an export declaration. Indeed, Gougler’s acts might meet a stricter test. By extending credit to its Puerto Rican customers, Gougler was to some extent counting on the benefits of Puerto Rican law. If Vencedor had not paid its bill, Gougler could have sued in Puerto Rico, either on the contract or to enforce a judgment obtained in Ohio. The primary benefit that any nonresident corporation seeks from the law of a foreign state is enforcement of the contracts it has made with that state’s residents.
Gougler points out that Puerto Rican sales account for less than .5 percent of its total sales volume. So long as its sales there are part of a regular course of dealing, and are not isolated or exceptional events, we do not think relative sales volume is relevant. A large corporation like General Mоtors could do an enormous trade with Puerto Rican consumers and still make the claim that Gougler advances here. In
Bullard v. Rhodes Pharmacal Co.,
“It is true that in terms of percentage of its total sales, defendant’s contacts with Montana were slight. It is however fairly inferable that these contacts were limited only by the lack of demand in Montana for defendant’s products. It is fairly inferable that defendant’s intention to do business in Montana was a general intention, and that to the extent there was a demand defendant intended to sell in Montana. Given this state of mind which defendant was free to alter, had defendant fеlt that the products liability climate of the state or its long arm statute would be burdensome to it, is it unfair to treat as the required ‘minimum contacts’ this intention plus the fact of the sales? This approach is suggested by the International Shoe case, supra, which rejects quantity of sales as a measuring rod. It also satisfies the ‘purposeful act’ requirement of Hanson v. Denckla, supra. Certainly a defendant should not be subjected to the jurisdiction of a distant state by accident, but when frоm the general pattern of its business it may be said that it contemplated a general products distribution in a state it does not *893 seem unfair to require that it defend its products’ liability cases arising in that state.” Id. at 83 [footnotes omitted].
In
Mark v. Obear & Sons, Inc.,
Other factors also suggest that jurisdiction was propеr. Trial convenience is not the ruling consideration in jurisdiction cases,
Hanson v. Denckla, supra,
We anticipate a possible objection to our conclusion. Gougler may argue that we have relied too heavily on jurisdictional decisions in which the underlying cause of action sounded in tort. Some scholars have suggested that tort suits, especially products liаbility actions, can be maintained on the basis of more attenuated contacts than can contract actions.
See
Carrington and Martin,
Substantive Interests and the Jurisdiction of State Courts,
66 Mich.L.Rev. 227, 232 (1967). Not all scholars share this view, however.
See
D. Currie,
The Growth of the Long Arm: Eight Years of Extended Jurisdiction in Illinois,
1963 U.I11.L.F. 533, 569-70. Some support for a “categorical” approach to jurisdiction—one that stretches jurisdictional constraints in certain classes of suits and shrinks them in others—may be found in
Hanson v. Denckla, supra,
We see no rational or neutral principle that makes inapplicable the tort cases we have relied upon. A consumer whose lawnmower falls to pieces, gashing his foot, wants personal injury damages and the price of a new lawnmower. If the manufacturer is a non-resident, the consumer should not be permitted to seek damages at home while he is forced to litigate in a distant forum in order to get his lawnmower replaced. Similarly, it would be anomalous tо hold in this case that Vencedor may not sue Gougler in Puerto Rico for its damages while acknowledging that Gougler could be sued there if the same flaw in its augers had injured one of Vencedor’s workers. We cannot assume that every tort suit pits a poor plaintiff against a rich corporation, nor that contract actions are always between equals. To vary the minimum contacts needed for jurisdiction according to thе character of the suit would lead plaintiffs into disingenuous manipulation of their pleadings, and it would plunge the courts into ever more difficult refinements of the categories. They would need to decide whether a contract action involving individuals should be treated like one between corporations; whether consumers’ orders from mail order catalogues should be treated like commercial contracts; whethеr the tort of defamation or of interference with contract is to be treated like the negligent operation of an automobile. These questions will not be easily answered, and their difficulty persuades us not to strain in this case to base our jurisdictional decision on the fact that we are dealing with the category of commercial contract actions. Hanson is sufficiently distinguished from McGee by the absence, in Hanson, of any solicitation or other voluntary contact with the forum. Gougler’s contacts with Puerto Rico, in contrast, are far from passive. McGee, therefore, controls this case.
Reversed.
Notes
. Gougler has several subsidiaries that are also joined in this suit. We shall refer to them all as Gougler.
