Case Information
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
IDALIA VALCARCEL,
Plaintiff, 21-cv-07821 (JSR) -against- MEMORANDUM ORDER AHOLD U.S.A., Inc.,
Defendant.
JED S. RAKOFF, U.S.D.J.
To paraphrase Justice Holmes, a graham of history is worth a pound of logic. [1] Rising to prominence in the 1830s, Sylvester Graham believed that a high-fiber, vegetarian diet – particularly when combined with cold baths and hard mattresses – could stave off a whole litany of diseases, from cholera to alcoholism to premature aging. [2] But his most famous recommendation was that a thick, homemade bread, made from the whole of the wheat and coarsely ground, should be the mainstay of every American’s diet. Indeed, it has been said that his harsh condemnation of commercial white bread once incited the bakers of Boston to riot. [3]
Somewhat more recently, in January or February of 2021, Plaintiff Idalia Valcarcel purchased at her local Stop and Shop supermarket a box of crackers, labeled on its face with the word “GRAHAM” in large, all capital letters, expecting that they would be made predominantly with graham – that is, whole wheat – flour. But they were not. As a result, Valcarcel brings this suit against Stop and Shop’s parent company, Defendant Ahold U.S.A., Inc. (“Ahold”), which manufacturers, labels, markets, and sells the product in question, alleging that she was deceived by the product’s packaging.
In her complaint, Valcarcel seeks monetary and injunctive relief on behalf of herself and a putative class of consumers, alleging a number of legal theories, including violations of New York State consumer protection laws, fraud, negligent misrepresentation, breach of express and implied warranties, unjust enrichment, and breach of the Magnuson Moss Warranty Act, 15 U.S.C. § 2301, et seq. [4] Ahold moves to dismiss the complaint in its entirety for failure to state a claim. For the reasons that follows, the Court holds that Valcarcel’s consumer protection claims have been adequately pleaded, but that her other claims fail. Additionally, the Court holds that she lacks standing to seek injunctive relief. Accordingly, Ahold’s motion to dismiss is GRANTED in part and DENIED in part.
BACKGROUND Ahold “manufactures, labels, markets, and sells cinnamon flavored crackers . . . under its Stop and Shop brand” that are described as “graham crackers” on the front label. ¶¶ 1-2. [5] These crackers are sold both in-store and online by the Stop and Shop chain of supermarkets, which Ahold owns and operates. ¶¶ 46-49. The packaging described the product as “Naturally Flavored Cinnamon Graham Crackers,” with “GRAHAM” appearing in all capital letters and as the largest word on the label. ¶ 2-3. Pictured on the label is an image of “dark hued crackers” and “a seal promising ‘100% Quality & Trust Guarantee.’” ¶ 2. The front of the cracker box is pictured below.
¶ 1. As the image shows, the word “graham” appears both larger and in a distinct font from the word “crackers,” which appears under it.
Valcarcel alleges that the product’s name and the emphasis on the word “graham” would lead a reasonable consumer to believe that “graham flour – a type of whole grain flour – is the primary and predominant flour ingredient used.” ¶ 4. Dictionaries, Valcarcel alleges, confirm reasonable consumers’ expectations, with one
dictionary, for example, defining “graham cracker” as “a semisweet cracker, usually rectangular in shape, made chiefly of whole-wheat flour.” ¶ 5 (quoting Graham Cracker, Dictionary.com, https://www.dictionary.com/browse/graham-cracker (last visited 12/21/2021)). The whole grain content allegedly distinguishes a graham cracker from other crackers and cookies made mostly with enriched flour, also referred to as “white flour” or “refined flour.” ¶ 6. [6]
The box for the product contains an ingredient list, which Valcarcel’s complaint reproduces. ¶ 9. The ingredient list indicates that the crackers contain more “Enriched Wheat Flour” than “Graham Flour (Whole Grain Wheat Flour)”:
Ingredients: Enriched Wheat Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Graham Flour (Whole Grain Wheat Flour), Sugar, High Oleic Canola And/or Soybean Oil With TBHQ And Citric Acid to Preserve Freshness, Contains 2% Or Less Of: Molasses, Honey, Leavening (Baking Soda, Calcium Phosphate), Salt, Dextrose, Cinnamon, Soy Lecithin, Natural Cinnamon Flavor, Sodium Sulfite.
¶ 9. The ingredient list thus reveals that “Enriched Wheat Flour” is the predominant flour – not graham flour, as, the complaint alleges, a reasonable consumer would expect in light of the packaging. ¶¶ 8-9. The complaint alleges further that based on the Nutrition Facts appearing on the packaging, the amount of whole grain wheat flour in the crackers is approximately twenty-five percent of the amount of refined flour. ¶¶ 17-19. [7] This, according to the complaint, renders the product misbranded under the Food, Drug, and Cosmetic Act, 21 U.S.C. § 343(a)(1). ¶¶ 25-30.
The complaint further alleges that surveys show that consumers care if the products they buy are made with whole grains, “because [such products] contain more fiber than refined white flour.” ¶¶ 10-11. The complaint also alleges that the emphasis in the packaging on the word “GRAHAM” highlights the presence of fiber, a nutrient associated with whole grains, even though the product is not actually a good source of fiber. ¶¶ 16-19. Allegedly, the product is sold at a premium price compared to other similar products – no less than $2.99 per 14.4 oz – a higher price than it would have otherwise sold for absent the misleading packaging. ¶ 35.
Valcarcel alleges that she has purchased Ahold’s crackers on one or more occasions from a Stop and Shop location in the Bronx, New York at a price of equal to or greater than $2.99. ¶ 49. She viewed the supermarket as having an “established reputation for quality,” as promised by the seal on the front label of the packaging. ¶ 52. And she bought the product because she expected that it would contain a predominant amount of whole grain graham flour. ¶ 50-51. She would not have purchased the product if she knew the representations were false and misleading. ¶ 55. She intends to buy the crackers again “when she can do so with the assurance that [the product’s] representations are consistent with its composition.” ¶ 58.
On September 18, 2021, Valcarcel filed suit against Ahold asserting claims for violations of Sections 349 and 350 of the New York General Business Law (“GBL”), breach of express warranty, breach of the implied warranty of merchantability, violation of the Magnuson Moss Warranty Act, 15 U.S.C. § 2301, et seq., negligent misrepresentation, fraud, and unjust enrichment. The complaint also asserts claims on behalf of a putative class of “[a]ll persons in the State of New York who purchased the Product during the statutes of limitation for each cause of action alleged.” ¶ 59. The complaint seeks both damages and injunctive relief. Ahold filed the present motion to dismiss the complaint its entirety on November 11, 2021. ECF No. 15.
LEGAL STANDARD
On a 12(b)(6) motion to dismiss, a court must “accept[] all
of the complaint’s factual allegations as true and draw[] all
reasonable inferences in the plaintiffs’ favor.” Giunta v.
Dingman,
Discussion I. The Court Cannot Conclude Valcarcel’s Claims are Preempted by Federal Law Given the Current Procedural Posture.
Ahold argues that Valcarcel’s claims, including her GBL claims, are preempted by the federal Food, Drug, and Cosmetic Act (“FDCA”). The FDCA prohibits the “misbranding” of food in interstate commerce. 21 U.S.C. § 331. In particular, one provision of the Act, 21 U.S.C. § 343, identifies twenty-three grounds for which a food “shall be deemed misbranded.” This includes a catch-all deeming all products misbranded if “its labeling is false or misleading in any particular,” id. § 343(a)(1), as well as more specific grounds. Relevant here is § 343(i), which provides that a good is misbranded if the label does not bear “the common or usual name of the food, if any there be.” Id. § 343(i). The U.S. Food and Drug Administration (“FDA”) has promulgated regulations establishing “general principles” for the “common or usual name of a food,” among them that “[t]he name shall be uniform among all identical or similar products” and that the name “may be established [either] by common usage” or regulation. 21 C.F.R. § 102.5(a), (d).
The FDCA, as amended by the Nutrition Labeling and Education Act of 1990, explicitly preempts state laws to the extent they differ from applicable federal labeling laws. Specifically, as implicated here, § 343-1(a)(3) provides that “no State ... may . . . establish . . . any requirement for the labeling of food” that is: (1) “of the type required by . . . [21 U.S.C. §] 343(i)(1)”; and (2) “not identical to the requirement of such section.” 21 U.S.C. § 343–1(a)(3). Thus, any state requirement “of the [same] type” as the requirement that the good be labeled with the “common or usual name” is preempted to the extent it requires something different. Id. § 343(a)(1). [9]
Relying on these provisions, Ahold argues that Valcarcel’s
claims are preempted insofar as they are premised on the theory
that compliance with state law requires labeling the crackers in
question in some manner other than as “graham crackers,” which
Ahold argues is the “common and usual name,” as established by
“common usage,” of crackers such as these. According to Ahold,
“products like Defendant’s Product – a flat, rectangular,
perforated, sweet, crunchy cracker – have been sold under the
common, usual name ‘graham crackers’ for decades.” ECF No. 16 at
15.
[10]
In support of this position, Ahold relies on the Central
District of California’s decision in Painter v. Blue Diamond
Growers,
[10] As evidence for this proposition, Ahold cites the United States Department of Agriculture’s Commercial Item Description for graham crackers, which requires graham crackers to contain graham flour and sugar but does not require any particular amount or proportion of those ingredients. ECF No. 17-2 at 6. Although the Court can, on motion to dismiss, consider publicly available documents, such consideration is limited to “what the documents state” and “not to prove the truth of their contents.” Roth v. Jennings, 489 F.3d 499, 509 (2d Cir. 2007). In other words, the Court cannot – given the current posture – rely on the cited document to conclude that “graham cracker” is understood to refer to any cracker containing some amount of graham flour.
was not a deceptive label because it was found by the court to be consistent with the “common or usual name” regulations set out in 21 C.F.R. § 102.5(a).
“At the pleading stage, preemption constitutes grounds for dismissal only ‘if the statute’s barrier to suit is evident from the face of the complaint.’” K.D. Hercules, Inc. v. Laborers Loc. 78 of Laborers’ Int’l Union of N. Am., 2021 WL 1614369, at *2 (S.D.N.Y. Apr. 26, 2021) (quoting Ricci v. Teamsters Union Local 456, 781 F.3d 25, 28 (2d Cir. 2015)). Ahold’s argument for preemption, however, rests on factual assertions regarding the “common usage” of the term “graham cracker” that go beyond the allegations of the complaint. Indeed, while it may be possible in some cases to ascertain how a term is commonly used on a motion to dismiss, Ahold’s argument here invites the Court to define a “graham cracker” in terms of its shape and taste on the basis of what would essentially be speculation. This it cannot do. [11] Accordingly, the Court cannot conclude, given the current posture, that Valcarcel’s claims are preempted by federal law.
II. Valcarcel Has Adequately Pleaded a Violation of New York General Business Law §§ 349 and 350
Ahold next argues that even if Valcarcel’s claims were not
preempted, they fail on the merits. GBL § 349 prohibits
“[d]eceptive acts or practices in the conduct of any business,
trade or commerce or in the furnishing of any service.” GBL §
350, relatedly, prohibits “[f]alse advertising in the conduct of
any business, trade or commerce or in the furnishing of any
service.” “To successfully assert a claim under either section,
‘a plaintiff must allege that a defendant has engaged in (1)
consumer-oriented conduct that is (2) materially misleading and
that (3) plaintiff suffered injury as a result of the allegedly
deceptive act or practice.’” Orlander v. Staples, Inc., 802 F.3d
289, 300 (2d Cir. 2015) (quoting Koch v. Acker, Merrall & Condit
Co.,
Ahold argues that Valcarcel’s GBL claims fail on two of these three elements: (1) failure to plausibly allege that the product made materially misleading statements and (2) failure to adequately plead injury. Each is addressed in turn. As described “imitation” products. See Painter v. Blue Diamond Growers, 757 F. App’x 517, 518 (9th Cir. 2018).
below, the Court concludes that neither provides a basis for dismissing the GBL claims at this stage in the proceedings.
A. Materially Misleading Statements
“To state a claim for false advertising or deceptive business
practices under New York . . . law, a plaintiff must plausibly
allege that the deceptive conduct was ‘likely to mislead a
reasonable consumer acting reasonably under the circumstances.’”
Mantikas v. Kellogg Co.,
“It is well settled that a court may determine as a matter of
law that an allegedly deceptive advertisement would not have misled
a reasonable consumer.” Cambell, 516 F. Supp. 3d at 381 (Fink,
Here, Valcarcel alleges that that the packaging for Ahold’s crackers is materially misleading because “[t]he Product’s name, and the emphasis on the word ‘Graham,’ gives reasonable consumers the impression that graham flour – a type of whole grain flour – is the primary and predominant flour ingredient used.” ¶ 4. These allegations are essentially identical to those held to survive motion to dismiss in another case recently decided in this District, Cambell. See 516. F. Supp. 3d 370.
In Campbell, a customer brought a putative class action complaint asserting violations of GBL §§ 349 and 350 after purchasing Whole Foods brand “Honey Graham Crackers.” Id. at 376. There, the packaging on the box of crackers featured the words “Honey Graham” in large letters with “Crackers” written in a smaller font below. Id. at 378. As in the present case, the plaintiff in Campbell alleged, in relevant part, that this packaging would lead a reasonable consumer to “think[] that the product contains more whole grain – or graham – flour than refined flour.” Id. at 382. The district court agreed, holding that, “assuming [the reasonable consumer] knows what graham means,” such a customer “would read the reference on the packaging to Graham to be a reference to ‘whole wheat’” and conclude “that the grain in the product is predominantly, if not entirely, whole grain,” even though a “customer could determine from the ingredient label that refined flour was the principal ingredient.” Id. at 383.
The Campbell decision followed from the Second Circuit ruling
in Mantikas, which involved boxes of Cheez-It crackers sold in
packaging labeled either “WHOLE GRAIN” or “MADE WITH WHOLE GRAIN”
in large print.
In its motion to dismiss, Ahold attempts to distinguish the holding in Campbell, noting that the packaging at issue in that case featured the words “Honey” and “Graham” in the same size, font and color. Id. at 383. The Campbell court noted that the equivalency between “Graham” and “Honey” would indicate to a reasonable consumer knowledgeable of graham flour that both graham and honey are ingredients. Id. In contrast, here, Ahold argues that the packaging “plainly conveys” that the product is “Graham Crackers” and the flavor is “Cinnamon.” ECF No. 1 at 12 n.7. Ahold is correct that, in contrast to packaging at issue in Campbell, the flavoring, “cinnamon,” is differentiated from the word “graham,” as it appears smaller and in a different font. However, more importantly, like in Campbell, there is a marked visual contrast between the words “crackers” and “graham” that emphasizes the latter word. It is this emphasis on the word indicative of a particular kind of flour that renders the packaging deceptive under Mantikas – at least so long as one assumes, as the Court must at this stage given the complaint’s allegations, that the reasonable consumer is familiar with graham flour.
In the alternative, Ahold argues that Campbell wrongly
applied Mantikas and instead urges the Court to follow the
recommendation of the magistrate judge in Kennedy v. Mondelez Glob.
LLC.,
However, as the Campbell court explained, the magistrate judge in Kennedy erred in substituting its own understanding of what “reasonable consumers” interpret “graham crackers” to mean:
The Court understands the motivating force behind this decision: when reading the phrase “graham cracker,” this Court too does not think of whole wheat flour — or, frankly, anything particularly healthy. In fact, before reading the complaint in this case, this judge did not know that the “graham” in graham cracker referred to a type of flour . . . . But in evaluating the allegations here, the Court cannot assume that consumers will be equally ignorant of the clear-cut meaning of the term “graham.”
B. Injury
To satisfy the injury element of a claim under GBL §§ 349 or 350, “a plaintiff must allege that, on account of a materially misleading practice, she purchased a product and did not receive the full value of her purchase.” Orlander v. Staples, Inc., 802 F.3d 289, 302 (2d Cir. 2015). “One way to do so is to allege that the plaintiff would not have purchased the product or been willing to pay as much had they known the true facts.” Campbell, 516 F. Supp. 3d at 388. Indeed, as the Second Circuit has explained, it is sufficient to allege “that the price of the product was inflated as a result of defendants deceptions [to] meet[] the injury requirement.” Axon v. Florida's Nat. Growers, Inc., 813 F. App’x 701, 704 (2d Cir. 2020). That is what Valcarcel has done, alleging that she bought the product at a price “at or exceeding” $2.99 and “she would not have paid as much [as she did] absent Defendant’s false and misleading statements and omissions.” ¶¶ 35, 53, 57.
Ahold argues that such “conclusory” allegations regarding the price premium are inadequate because Valcarcel failed to state “what the premium was” or “the price of the non-premium products.” Colella v. Atkins Nutritionals, Inc., 348 F. Supp. 3d 120, 143 (E.D.N.Y. 2018). While there are cases suggesting that such facts must be pleaded, that position was explicitly rejected by the Second Circuit, which stated that a plaintiff’s “failure to identify the prices of competing products to establish the premium that she paid is not fatal to her claim” at the motion to dismiss stage. Axon, 813 F. App’x at 704. Accordingly, Valcarcel has adequately pled injury resulting from the alleged GBL violations.
Having concluded that Valcarcel has adequately pled violations of GBL §§ 349 and 350, the Court denies Ahold’s motion to dismiss those claims.
III. Valcarcel’s Other Common Law Claims Fail as Matter of Law In addition to the claims under the GBL, Valcarcel asserts a number of state common law claims (and one derivative federal statutory claim), all premised on the allegedly deceptive packaging. For reasons set out below, the Court grants the motion to dismiss as to all of these claims.
A. Fraud
“To state a claim for fraud under New York law, a plaintiff must allege (1) a material misrepresentation or omission of fact; (2) which the defendant knew to be false; (3) which the defendant made with the intent to defraud; (4) upon which the plaintiff reasonably relied; and (5) which caused injury to the plaintiff.” Fin. Guar. Ins. Co. v. Putnam Advisory Co., LLC, 783 F.3d 395, 402-03 (2d Cir. 2015). “A claim for common law fraud is subject to the particularity requirements of Federal Rule of Civil Procedure 9(b).” Id. at 402-03. Rule 9(b) requires that the complaint “state with particularity the circumstances constituting fraud.” Fed. R. Civ. P. 9(b).
“Rule 9(b) permits scienter to be averred generally, but ‘[the Second Circuit] ha[s] repeatedly required plaintiffs to plead the factual basis which gives rise to a strong inference of fraudulent intent.’” United States ex rel. Tessler v. City of New York, 712 F. App’x 27, 29 (2d Cir. 2017) (quoting O’Brien v. Nat’l Prop. Analysts Partners, 936 F.2d 674, 676 (2d Cir. 1991)). “Such a ‘strong inference’ can be established either ‘(a) by alleging facts to show that defendants had both motive and opportunity to commit fraud, or (b) by alleging facts that constitute strong circumstantial evidence of conscious misbehavior or recklessness.’” Duran v. Henkel of Am., Inc., 450 F. Supp. 3d 337, 353 (S.D.N.Y. 2020) (quoting Lerner v. Fleet Bank, N.A., 459 F.3d 273, 290–91 (2d Cir. 2006)).
Here, Valcarcel does neither. Indeed, Valcarcel’s only
allegation going to fraudulent intent is her conclusory allegation
that Ahold acted with “knowledge that the Product was not
consistent with its representations.” ¶ 86. “But the simple
knowledge that a statement is false” is insufficient to plead a
strong inference of fraudulent intent. Cooper,
B. Negligent Misrepresentation
To recover for negligent misrepresentation in the commercial
context, there must be “a special relationship of trust or
confidence . . . between the parties.” Kimmell v. Schaefer, 675
N.E.2d 450, 454 (N.Y. 1996). The plaintiff must show that there
was “a closer degree of trust between the parties than that of the
ordinary buyer and seller.” Dallas Aerospace, Inc. v. CIS Air
Corp., 352 F.3d 775, 788 (2d Cir. 2003). Only then will
“representations made by a seller of goods . . . give rise to a
duty to speak with care.” Kimmell,
Courts addressing negligent misrepresentation claims in
connection to allegedly deceptive product labels have routinely
held that no special relationship exists between a supermarket and
an ordinary consumer. See, e.g., Twohig v. Shop-Rite Supermarkets,
Inc., 519 F. Supp. 3d 154, 166 (S.D.N.Y. 2021); Wynn v. Topco
Assocs., LLC, 2021 WL 168541, at *6 (S.D.N.Y. Jan. 19, 2021);
Campbell,
C. Breach of Warranty
In order to asset a claim for breach of an express or implied
warranty under New York law, “a buyer must provide the seller with
timely notice of the alleged breach.” Quinn v. Walgreen Co., 958
F. Supp. 2d 533, 544 (S.D.N.Y. 2013) (citing N.Y. U.C.C. § 2-
607(3)(a)). As to notice, Valcarcel alleges only that she
“provided or will provide notice to defendant, its agents,
representatives, retailers, and their employees.” ¶ 76. Such an
“equivocal” allegation of notice “is insufficient to show that the
buyer provided timely notice of the alleged breach.” Campbell,
516 F. Supp. 3d at 391. Valcarcel responds by noting that “a
minority of New York State cases suggest an exception to the notice
requirement in retail sales.” Colella v. Atkins Nutritionals,
Inc.,
Valcarcel also argues that the complaint filed in this action
itself qualifies as sufficient notice. Although a New York court,
in Panda Capital Corp. v. Kopo Int’l, Inc., 242 A.D.2d 690, 692
(N.Y. 2d Dep’t 1997), “suggest[ed] that a plaintiff’s pleadings
may constitute reasonable notice in certain cases,” Tomasino v.
Estee Lauder Companies Inc., 44 F. Supp. 3d 251, 262 (E.D.N.Y.
2014), it does not appear that any authority “from either a New
York State court or from within this Circuit . . . relies on Panda
Capital for such a broad rule,” Lugones v. Pete & Gerry’s Organic,
LLC,
Furthermore, because Valcarcel has not stated a breach of
warranty claim under New York law, her claim under the Magnuson
Moss Warranty Act (“MMWA”) fails as well. The MMWA “grants relief
to a consumer ‘who is damaged by the failure of a . . . warrantor
. . . to comply with any obligation . . . under a written
warranty.’” Wilbur v. Toyota Motor Sales, U.S.A., Inc., 86 F.3d
23, 26 (2d Cir. 1996) (quoting 15 U.S.C. § 2310(d)(1)). “At its
core, however, the MMWA merely incorporates and federalizes state-
law breach of warranty claims, including state-law standards for
liability and damages.” Cosgrove v. Oregon Chai, Inc., 520 F.
Supp. 3d 562, 586 (S.D.N.Y. 2021). Thus, “[t]he MMWA creates no
additional bases for liability, but allows a consumer to recover
damages under existing state law.” Id. (quoting Ebin v. Kangadis
Food Inc.,
Therefore, Ahold’s motion to dismiss Valcarcel’s breach of warranty claims is granted.
D. Unjust Enrichment
“To state a claim for unjust enrichment under New York law a
Plaintiff must show that (1) the defendant was enriched; (2) at
the expense of the plaintiff; and (3) that it would be inequitable
to permit the defendant to retain that which is claimed by
Plaintiff.” Twohig, 519 F. Supp. 3d at 167. “However, ‘unjust
enrichment is not a catchall cause of action to be used when others
fail.’” Campbell,
IV. Valcarcel Lacks Standing to Seek Injunctive Relief
“A plaintiff seeking to represent a class must personally
have standing.” Nicosia v. Amazon.com, Inc., 834 F.3d 220, 239
(2d Cir. 2016). “Plaintiffs lack standing to pursue injunctive
relief where they are unable to establish a ‘real or immediate
threat’ of injury.” Id. (quoting City of Los Angeles v. Lyons,
Valcarcel argues that she has standing to pursue injunctive
relief because she is unable to rely on the accuracy of the
product’s front label in the future, which causes her to avoid
purchasing the product, even though she would otherwise like to do
so. ¶ 14. However, in Berni, the Second Circuit rejected that
such an allegation can support injunctive relief in cases involving
past purchasers of consumer products. See
Valcarcel attempts to distinguish Berni because the ruling
was issued in the context of a motion for class certification
rather than a motion to dismiss.” But, as other courts to address
this issue have held, “the reasoning behind the Circuit’s decision
in Berni applies equally” to the motion to dismiss context.”
Campbell,
Conclusion Ahold’s motion to dismiss Valcarcel’s claims under Sections 349 and 350 of the GBL is DENIED. Ahold’s motion to dismiss all other claims and her request for injunctive relief is GRANTED WITH PREJUDICE. The Clerk of the Court is directed to close document number 15 on the docket in this case.
Notes
[1] New York Tr. Co. v. Eisner,
[2] Marjolijn Bijlefeld & Sharon K. Zoumbaris, Encyclopedia of Diet Fads: Understanding Science and Society 97 (2d. Ed., 2014).
[3] Id. at 98-99.
[4] Valcarcel brings this suit based on diversity jurisdiction under the Class Action Fairness Act. See 28 U.S.C. § 1332(d)(2). Valcarcel is a citizen of New York, and Ahold is a Maryland corporation. ¶¶ 38-39. Given the size of the putative class, the amount in controversy is alleged to be over $5 million. ¶ 37.
[5] Citations to ¶ __ are to Plaintiff’s complaint, ECF No. 1.
[6] According the complaint, in whole grain flour all three parts of the grain are used, as opposed to enriched flour, which only uses the endosperm. ¶ 7.
[7] Allegedly, the misleading impression left by the packaging is compounded by the darker color of the crackers, which – though caused by the use of honey as a sweetener – causes the product to be darker than would otherwise be expected of a cracker containing the ratio of refined white flour to whole grain graham flour present here. ¶¶ 20-24.
[8] Unless otherwise indicated, in quoting cases all internal quotation marks, alterations, emphases, footnotes, and citations are omitted.
[9] At least some courts have held that a complaint asserting state
law claims based on allegedly misleading food packaging can only
survive a preemption challenge if the packaging, as alleged, also
violates the FDCA. See, e.g., Lima v. Post Consumer Brands, LLC,
[11] To the extent the district court’s decision in Painter suggests a different result, that decision is unpersuasive. In Painter, the district court relied on the prior decision in Ang v. Whitewave Foods Co., 2013 WL 6492353, at *3 (N.D. Cal. Dec. 10, 2013), holding that “soymilk,” “almond milk,” and “coconut milk” are appropriate “common or usual name[s]” because, in the court’s view, they “accurately describe[d] [the defendants’] products.” However, in the absence of an FDA-promulgated regulation on the subject, the “common or usual name” is defined by “common usage,” not the court’s own judgment as to whether a term is accurate. 21 C.F.R. § 102.5(d). Notably, in affirming the district court’s decision in Painter case, the Ninth Circuit relied on an alternative ground based on a specific FDCA regulation governing
[12] Because the Court dismisses the MMWA claim in light of its dependence on the existence of a viable state law breach of warranty claim, it does not address the additional grounds for dismissal of this claim raised by Ahold in its motion.