*891 MEMORANDUM OPINION
This matter comes before the Court on Defendants’ motion to dismiss pursuant to Federal Rules of Civil Procedure 12(b)(6) and 9(b). For the reasons set forth below, the Court denies Defendants’ motion to dismiss.
BACKGROUND
Plaintiff, the United States Securities Exchange Commission (the “SEC”), filed a four count complaint against Defendants Yun Soo Oh Park, a.k.a. Tokyo Joe (“Park”), and Tokyo Joe’s Societe Ano-nyme Corp. (collectively, the “Defendants”), as a result of Defendants’ conduct on their web site, which allegedly violates various SEC regulations. For the purposes of this motion, the Court is obligated to assume the truth of the facts alleged in the SEC’s complaint.
The allegations of the complaint include the following. On or about April 6, 1998, Park incorporated Societe Anonyme Corp. as a New York corporation. Park is the sole officer and shareholder and operated the corporation from his home in New York. On or about July 23, 1999, Societe Anonyme Corp. changed its name to To-kyo Joe’s Societe Anonyme Corp. (hereinafter “Societe Anonyme”). Neither of these corporations ever registered with the SEC in any manner.
In 1997, Park began posting messages on various public financial Internet bulletin boards, which allow people to electronically post and reply to messages regarding stocks, investing, and other financial subjects. During 1998, Park posted thousands of messages under the names “To-kyo Joe” or “TokyoMex.” In early 1998, individuals from these bulletin boards began directly contacting Park, soliciting further information about stock picks and trading. As a result, in March 1998, Park created an e-mail list and sent individuals on the list his stock picks. In April 1998, Park established an Internet web site called Tokyo Joe’s Café, from which people could receive e-mail alerts regarding Park’s stock picks for a fee of $29 per month. This web site operated until late June or early July 1998, and Park never collected any fees in connection with this site.
In or about July 1998, Park set up Tokyo Joe’s, another Internet site, at tokyo-joe.com, which continues to operate under Park’s control. From about July 1998 to about December 1998, Tokyo Joe’s consisted of two areas. One was a limited area of the web site accessible to the general public, and the other consisted of a more expanded area of the web site accessible only to fee paying members. From about July 1998 to about November 1998, the fee was $299 per year to become a Societe Anonyme member. Members receive, among other things, exclusive e-mails of Park’s daily stock picks and unlimited access to the members-only areas of Park’s web site. In November 1998, the fee structure changed so that new members paid either $249 for six months or $49 per month to become members. In or about December 1998, Park added a “chat room” to the members-only area of the web site. The chat room serves as a forum in which Park conducts two-way electronic dialogues with Societe Anonyme members about Park’s stock picks and other investment advice. In January 1999, Park increased the membership fee, which covered the access to the chat room, to $100 per month. Between July 1998 and May 1999, Societe Anonyme’s membership increased from about 200 to 3,800 subscribers. In or about June 1999, Park again revised Societe Anonyme’s fee structure so that new or renewing members paid $100 per month, but in addition had to pay another $100 per month to access the in *892 teractive chat room. According to the SEC, Park collected over $1.1 million dollars in Societe Anonyme membership fees.
Through the web site, Park e-mails, posts, and discusses various stock picks, reactions to the day’s markets, and trading tips. He updates the information on his web site at irregular intervals throughout the day. Generally, Park first composes and sends e-mail alerts about his stock picks and also posts them on the members-only portion of the web site. Then, Park discusses his stock picks in the members-only chat room, after which Park may post some of his picks on the public portion of his web site, which is accessible to all Internet users. Finally, Park often posts his picks on public Internet bulletin boards.
Through his advice to the thousands of members on his web site, the SEC alleges that Park was essentially able to manipulate and affect the price of stocks he would buy and sell. For example, he would purportedly encourage members to buy shares of certain stocks, which he also already owned, in order to inflate the price, and then he would reap the benefit by selling his shares profitably, a practice known as scalping. Thus, often, Park would be selling the same stock he was advising his members to purchase. In addition, Park would often recommend holding a stock for several days, claiming that it would hit a target price, while Park was meanwhile immediately selling his stock or placing limit orders below his expressed target price. In order to convince investors to follow his advice, Park would allegedly post effusive testimonials and false and misleading performance results. Park would also misrepresent that Societe Ano-nyme was buying a certain stock when it in fact already owned the stock or was selling it. Moreover, Park never revealed any of his true interests in the stocks he was recommending to his members to buy and sell. The SEC also claims that Park “touted” the stock of a certain company in exchange for receipt of stock or other compensation from that company.
As a result of Defendants’ activities on the web site, the SEC filed four counts. Count I alleges a violation of § 10(b) of the Securities Exchange Act of 1934 (the “Exchange Act”), 15 U.S.C. § 78j(b), and Rule 10b-5,17 C.F.R. § 240.10b-5, promulgated thereunder. Count II claims a violation of § 17(b) of the Securities Act of 1933 (the “Securities Act”), 15 U.S.C. § 77q(b). The SEC alleges in Count III violations of § 206(1) of the Investment Advisers Act of 1940 (the “Advisers Act”), 15 U.S.C. § 80b-6(l). Finally, in Count IV, the SEC alleges violations of § 206(2) of the Advisers Act, 15 U.S.C. § 80b-6(2).
Defendants moves to dismiss the SEC’s complaint pursuant to Federal Rules of Civil Procedure 12(b)(6) and 9(b). Specifically, Defendants move to dismiss Counts III and IV, claiming that they are not subject to the Advisers Act because Defendants did not provide “personalized” investment advice. Further, Defendants argue that through its claims in Counts III and IV, the SEC is attempting to regulate Defendants’ editorial content regarding investing in violation of Defendants’ First Amendment rights. Defendants also move to dismiss Count I, arguing that the SEC’s allegations that Defendants failed to disclose material information to subscribers does not state a claim because Defendants did not have a duty to disclose the alleged information. In addition, Defendants move to dismiss the SEC’s complaint in its entirety for failing to meet the requirements of Rule 9(b). According to Park, all the SEC’s claims are grounded in or sound in fraud, and must therefore be plead with particularity as required by Rule 9(b).
LEGAL STANDARD
The purpose of a motion to dismiss pursuant to Rule 12(b)(6) is to test the sufficiency of the complaint, not to decide the merits of the case. A defendant must meet a high standard in order to have a complaint dismissed for failure to state a
*893
claim upon which relief may be granted. In ruling on a motion to dismiss, the court must construe the complaint’s allegations in the light most favorable to the plaintiff and all well-pleaded facts and allegations in the plaintiffs complaint must be taken as true.
Bontkowski v. First Nat’l Bank of Cicero,
In reviewing a Rule 12(b)(6) motion to dismiss for failure to state a claim, the court is limited to the allegations contained in the pleadings themselves. Documents incorporated by reference into the pleadings and documents attached to the pleading as exhibits are considered part of the pleadings for all purposes.
See
Fed. R.Civ.P. 10(c). In addition, “documents that a defendant attaches to a motion to dismiss are considered a part of the pleadings if they are referred to in the plaintiffs complaint and are central to her claim.”
Venture Associates Corp. v. Zenith Data Systems Corp.,
DISCUSSION
I. Counts III and IV
Defendants move to dismiss Count III and IV, arguing that the Advisers Act does not apply to them because they are not “investment advisers” thereunder since they never rendered any personalized investment advice. Defendants also argue that application of the Advisers Act to Defendants’ activities would violate the First Amendment. The Court will address each of these arguments in turn.
A. Applicability of the Advisers Act
The SEC brings Counts III and IV against Defendants under the Advisers Act, claiming that Park and Societe Anonyme are “investment advisers” thereunder, while Defendants argue that the Advisers Act is inapplicable to them because they do not meet the definition of “investment advisers.” The Advisers Act provides, in relevant part:
“Investment adviser” means any person who, for compensation, engages in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities; but does not include ... (D) the publisher of any bona fide newspaper, news magazine or business or financial publication of general and regular circulation.... 15 U.S.C. § 80b-2(a)(ll)
Both parties rely primarily on the United States Supreme Court’s decision in
Lowe v. Securities and Exchange Commission,
The Supreme Court looked to the legislative history as well as the language of the statute to determine the definition of “investment adviser.” The court recognized that Congress was “primarily interested in regulating the business of rendering personalized investment advice, including publishing activities that are a normal incident thereto.”
Id.
at 204,
Thus, in defining “investment advisers,” the statute seems to first set out a basic definition that describes those involved in the “business of rendering personalized investment advice, including publishing activities that are a normal incident thereto.”
Id.
at 204,
In
Lowe,
the SEC sought to enjoin certain newsletters published by Lowe that allegedly violated the Advisers Act because Lowe was not properly registered thereunder.
See Lowe,
In determining that Lowe fell within the publishers exclusion, the Supreme Court determined that Lowe’s newsletters were “bona fide” and had a “general and regular” circulation.
See Lowe,
at 206,
presumably a ‘bona fide’ publication would be genuine in the sense that it would contain disinterested commentary and analysis as opposed to promotional material disseminated by a ‘tout.’ Moreover, publications with a ‘general and regular’ circulation would not include ‘people who send out bulletins *895 from time to time on the advisability of buying and selling stocks’. Id.
The personalized or disinterested nature of a publication clearly affects whether or not that publication is a “bona fide” one. The court held that Lowe’s publications were “bona fide” because “they are published by those engaged solely in the publishing business and are not personal communications masquerading in the clothing of newspapers, news magazines, or financial publications. Moreover, there is no suggestion that they contained false or misleading information, or that they were designed to tout any security in which petitioners had an interest.”
Id.
at 209,
In the instant case, Defendants’ argument that they did not provide personalized services because they did not tell subscribers on an individualized basis to buy, sell, or hold securities is not enough to exclude Defendants from the category of “investment advisers.” Rather, the Court looks to the publishers exception to determine whether Defendants’ publications truly are of the nonpersonalized nature intended to be protected by the Advisers Act. Because the SEC has alleged the existence of facts which could demonstrate that Defendants’ do not fall within the publishers exclusion, but instead are “investment advisers,” the Court will not presently find that Defendants are not “investment advisers” subject to suit under the Advisers Act.
The Court notes initially that Defendants meet the basic definition of an “investment adviser” in that over the Internet they “for compensation, engag[e] in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issu[e] or promulgat[e] analyses or reports concerning securities.” 15 U.S.C. § 80b-2(a)(11);
cf. Lowe,
Defendants’ publications may not be “bona fide” or of “general and regular” circulation. As discussed above, a “bona fide” publication is one that is genuine in that it would contain disinterested commentary and analysis and not be promotional material disseminated by a “tout.” See' id. The SEC has alleged that Defendants’ publications were not disinterested. On the web site, Defendants persuaded subscribers to purchase, sell, or hold specific stocks using several methods, including posting effusive testimonials and misleading performance results, urging subscribers to hold stocks until they reached certain target numbers, and falsely stating Societe Anonyme’s intentions to purchase certain stocks. Further, the SEC maintains that in certain instances, Defendants were acting as “touts,” by promoting stocks in which they either had an interest or for which they were being paid to recommend without revealing their interests.
Moreover, although Defendants claim that they never provided individualized advice to any clients, it is unclear whether they provided advice that may be viewed as personalized for purposes of the Advisers Act. Defendants allegedly sent e-mails directly to individual e-mail accounts, advising subscribers individually through their e-mail accounts of stock picks. In addition, on the web site, Defendants answered individual questions posited by subscribers in Defendants’ chat room.
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In arguing that their publications were not personalized, Defendants make much of the fact that they disseminated their advice without tailoring it to the particular needs of each subscriber. For example, Defendants argue that they discussed Park’s stock picks in the chat rooms as opposed to the subscriber’s picks. Nevertheless, Defendants fail to recognize that often Park’s picks may have become or are the subscriber’s picks. However, even if it were true that Defendants advice was not tailored to a subscriber’s specific needs, it would not make Defendants’ publications any more “bona fide.” Also, it remains to be seen whether Defendants were not tailoring their advice to the needs of a certain category of individuals who would subscribe to an Internet stock picking web site as opposed to the general public. Thus, Defendants’ publications may be Internet versions of precisely what the publications in
Lowe
were not-“personal communications masquerading in the clothing of newspapers, news magazines, or financial publications.”
See id.
at 209,
Defendants’ publications may also not have a “general and regular” circulation. In
Lowe,
the Supreme Court- found that a publication with a “general and regular” circulation would not include “people who send out bulletins from time to time on the advisability of buying and selling stocks.”
Id.
at 206,
B. First Amendment Infringement Due to Application of Advisers Act
Defendants argue that application of the anti-fraud provision of the Advisers Act to Defendants would impermissibly limit their speech in violation of the First Amendment. Defendants base then- argument on the Seventh Circuit’s opinion in
Commodity Trend Service, Inc. v. Commodity Futures Trading Commission,
Defendants, in relying on the
Commodity Trend
opinions, which interpreted the Commodity Exchange Act (the “CEA”), fail to distinguish the differences between the CEA and the Advisers Act and between the registration requirement and the anti-fraud provision and thus arrive at an incongruous conclusion. In
Commodity Trend,
the Commodity Futures Trading Commission (the “CFTC”) was seeking to enforce a CEA registration requirement against Commodity Trend Service, Inc., a corporation engaged in the business of financial publishing.
See Commodity Trend II,
In
Commodity Trend II,
the court looked to
Lowe
and recognized that a majority of the Supreme Court, “mindful that it should not decide a constitutional issue if the case could be resolved on other grounds,” decided the case on statutory grounds, finding that the petitioners were not “investment advisers” as defined under the Advisers Act because they fell within the publishers exclusion.
See id.
at *6,
citing Lowe,
However, unlike in
Lowe,
it was undisputed in
Commodity Trend II
that the corporation was a “commodity trading ad-visor.” The court in
Commodity Trend II,
noted also that, unlike the Advisers Act, Congress did not intend to limit the application of the CEA to “personalized” commodity trading activity.
See Commodity Trend II,
Three concurring justices in
Lowe
disagreed with the majority’s interpretation of the Advisers Act, finding instead that the legislative history failed to indicate that Congress intended to exclude individuals who offer impersonal investment advice from the definition of “investment adviser.”
See Commodity Trend II,
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The distinction that Defendants overlook is that, as discussed previously, the majority in
Lowe
articulated that “investment advisers” under the Advisers Act do not include those that provide nonpersonalized investment advice. Congress, sensitive to First Amendment concerns, specifically excluded those that were engaged in nonper-sonalized publishing activities through the publishers exclusion.
See Lowe,
Commodity Trend II
makes clear that someone who cannot constitutionally be required to register is not exempt from other provisions of the CEA.
See id.
at *15. The unconstitutionality of the registration requirement did not render the anti-fraud provisions of the CEA unconstitutional.
See id.
Instead, the court upheld the constitutionality of the anti-fraud provisions as measures to prevent fraudulent speech.
See id.; Virginia State Bd. Of Pharmacy v. Virginia Citizens Consumer Council,
II. Failure to State a Claim under § 10(b) of the Exchange Act and Rule 10b-5
Defendants argue that the SEC has failed to state a claim under § 10(b) of the Exchange Act and Rule 10b-5 promulgated thereunder. Defendants argue that with respect to the § 10(b) and 10b-5 claims based on omissions of material fact, the SEC must allege some duty to disclose, which it has failed to do. Moreover, Defendants argue that because any misstatements they made were not in connection with the purchase or sale of securities, they cannot be held liable under § 10(b) or Rule 10b-5.
A. Duty to Disclose
In order to state a claim under 10b-5, a claimant must either allege material misstatements or material omissions by a person having a duty to disclose.
See Santa Fe Indus., Inc. v. Green,
Fraud liability does not attach for failure to disclose material information unless a party is under the duty to so disclose.
See Chiarella v. U.S.,
However, it is possible that Defendants may have a relationship of trust and confidence with its subscribers so as to impose on them a duty to disclose their scalping activity. Defendants are unlike the employee in
Chiarella
who was “a complete stranger who dealt with the sellers only through impersonal market transactions.”
Chiarella,
Defendants are like the newspaper columnist in
Zweig v. Hearst Corp.,
Thus, because the alleged facts may show that Defendants enjoyed a relationship of trust and confidence with their subscribers or may have assumed a duty to disclose their scalping, the SEC has properly alleged its claims based on Defendants omission.
B. In Connection with Purchase or Sale of Securities
Defendants argue that the SEC has failed to claim that their allegedly fraudulent statements were in connection with the purchase or sale of securities as required by § 10(b) and Rule 10b-5. Defendants contend that because they did not provide personalized investment advice, any representations they made cannot be considered “in connection with the purchase or sale” of a security.
Section 10(b) and Rule 10b-5 prohibits fraud “in connection with the purchase or sale of any security.” 17 C.F.R. § 240.10b-5(c). The United States Supreme Court has held that this requirement “must be read flexibly, not technically and restrictively.”
Superintendent of Insurance v. Bankers Life & Casualty Co.,
■ Moreover, fraud in the sale of investment advice may qualify as “in connection” with the sale of securities when it is expected that the advisees will act on the advice.
See R&W Technical Seros. Ltd. v. CFTC,
For these reasons, the SEC has sufficiently alleged that Defendants’ fraud was “in connection” with the sale or purchase of a security.
III. Rule 9(b)
Finally, Defendants argue that because all counts of the SEC’s complaint either sound or are grounded in fraud, they must meet the requirements of Rule 9(b). Defendants move to dismiss all claims, alleging that the SEC has not plead their claims with particularity.
Rule 9(b) provides that “In all averments of fraud or mistake, the circumstances constituting fraud or mistake shall be stated with particularity.” Fed.R.Civ.P. 9(b). In order to fulfill the requirements of Rule 9(b), a plaintiff must allege the “who, what, when, and where” of the alleged fraud.
See Uni*Quality, Inc. v. Infotronx, Inc.,
The SEC has sufficiently met the requirements of Rule 9(b). It has alleged that Park engaged in a scheme to defraud by giving false and misleading information and advice to Societe Anonyme members, the subscribers of his Internet web site. The SEC provides that when Park posted his messages on his web site, he simultaneously e-mailed subscribers to notify subscribers via individual e-mail accounts of his advice and stock picks. The SEC provides five specific examples of Park’s fraud, detailing the dates on which he made his fraudulent representations on and via his Internet web site and describing Park’s fraudulent conduct. One of these examples states:
38. For example, on December 11, 1998, Park bought 16,000 shares of The Vialink Company (“Vialink”) and 8,000 shares of Vialink warrants. On December 14, Park identified Vialink as his pick of the day and recommended that Societe Anonyme members buy Vialink. Park did not disclose that he already owned shares of Vialink or that he had placed a limit order to sell his shares one minute before issuing his recommendation to buy.
39. On December 14, 1998, following Park’s recommendation to buy, Vialink volume reached 457,000 shares, up 945% from the average daily volume the week before Park bought his shares. Similarly, Vialink’s closing price increased from $7.38 on December 11 to $8.50 on December 14. On December 14, Park profitably sold his entire position in Vial-ink and the corresponding warrants.
Although the SEC identifies the person making the misrepresentation as Park, Defendants claim that because the SEC only identifies those Defendants defrauded as “subscribers” or “Societe Anonyme members,” the SEC has not stated its claims with particularity. However, the “who” the SEC must identify refers to the “person making the misrepresentation.”
Bankers Trust,
Defendants also claim that with respect to the SEC’s claim regarding Park’s alleged false past performance, the SEC must give specific names of stocks, with regard to which he lied about his past performance. The Court finds that the SEC has sufficiently alleged Park’s false past performance. The SEC alleges that Park lied about his past performance results from his trading in his recommended stocks. The SEC claims that beginning in April 1998, Park posted and continuously updated his past performance figures on the public portion of his web site. His performance results purportedly reflected Park’s up-to-date performance on his recommended stocks from January 1998. By using the positive performance results, Park recruited Societe Anonyme members. However, Park inflated his performance results by using the highest price for a stock for its sell price even though that was not the price at which Park sold. Park also reported gains when he actually suffered losses. The SEC includes other practices Park engaged in to inflate his performance. These allegations are sufficient to identify Park’s misrepresentation; the SEC need not plead the facts that would show that the representations are indeed false.
See Bankers Trust,
CONCLUSION
For the reasons set forth above, the Court denies Defendants’ motion to dismiss.
