*3 potential theft, ents from identity from SHEDD, Before WILLIAMS and spending their Security Social benefits on HAMILTON, Judges, Circuit and Senior organizations camouflaging governmen- as Judge. Circuit entities, tal from and endless solicitations. Congress was concerned that the number by Petition for review published denied of mailing appeals “[m]ass to Social Secu- opinion. Judge WILLIAMS wrote the rity beneficiaries” with “inaccurate and opinion, in which Senior Judge misleading information” dramatically was joined. Judge HAMILTON SHEDD increasing. Misleading Deceptive & a separate wrote concurring opinion. Mailings Security Beneficiaries, to Social Hearing Before the Subcommittee on So- OPINION cial Security of the Ways Committee on WILLIAMS, Judge. Circuit Means, (1987). and 100th Cong. Con- gress (USA) sought preserve also Association, the line of United Seniors Inc. communication petitions for between the SSA and its review of a decision of the recipients Department recipi- because of its fear that if Health and Human Ser- (the Departmental vices’ ents were inundated Appeals deceptive Board with mail- Board) ings, upholding a there would be an ... by determination “inerease[d] (ALJ) judge administrative law likelihood that true mailings that envel- Government opes mailed destroyed USA violated will be being opened.” 1140 of the without Comm, Act, Means, Ways U.S.C.A. 1320b- House on 102d (West Supp.2005). The up- Cong., Report Deceptive Board also on Solicitations 5 $554,196 (Comm. 1992). held a penalty imposed by civil Print support from individuals money and other end, the misuse prohibits § 1140 To that designs its mailings. USA emblems, through mass or names refer- “symbols, open recipients to entice pre- Security” hopes ence to Social and it mails information envelopes, Security recipi- by Social venting confusion people. to the same repeatedly solicitations part, In relevant Id. ents. following: states the form the envelopes used Two (a) acts Prohibited Attachments. of this action. See basis (1) use, in connection may person No the words “SO- envelope first has constituting an advertise- any item in bold letters printed CIAL SECURITY” book, solicitation, circular, ment, pam- (Attach- envelope. top across *4 communication, play, or a other phlet, or A) envelope of the is de- The front ment telecast, broadcast, or picture, motion express a or to resemble FedEx signed or with other alone production, other a “Han- mail letter. There is box labeled words, letters, symbols, or emblems— options dling Instructions” which (A) Alert”, Service”, Security”, “Express “Social “Urgent the words “Social Account”, Security Sys- Delivery” appear, and the small Security “Social “Standard Administration”, tem”, Security marked with “Urgent Alert” is “Social box beside 49.) (J.A. “Medicare”, & envelope “Centers for Medicare The also a red check. Services”, of “Department tracking number. displays package Medicaid a Services”, envelope, “Health perimeter and Human of the Health Around Services”, “Supplemental ALERT” and Human SECURITY words “SOCIAL “Medicaid”, Security Program”, Income and over. Seniors As- appear over United Update”, sociation, “Federal Ben- the sender of the “Death Benefits Inc. is listed as 49.) Information”, (J.A. Expenses”, “Funeral also envelope efit The label letter. Plan”, authorizing delivery the let- with- Supplemental or “Final a block contains “DHHS”, “SSI”, “SSA”, “CMS”, or of this en- signature. ters out a On the back or of any message or other combination variation velope, “—URGENT—... ... in manner such words or letters INFORMATION SECURITY SOCIAL (J.A. 50.) or The person appears. which such knows should ENCLOSED” convey, or in a manner ALERT” is know would border “SOCIAL SECURITY reasonably interpreted envelope. could be printed which on the back of the also (J.A. 50.) conveying, the false im- envelope dispute or construed as The second approved, item is en- pression essentially design, such the same but contains dorsed, authorized the Social Se- ALERT” bor- the “SOCIAL SECURITY curity envelope Administration.... The second is present. der is not mailer, opened by pulling which snap a statute, Security By Id. the Social Admin- edge envelope. of the perforated off the (SSA) the en- charged istration snap recipient The mailer directs the “TO provision. 42 U.S.C.A. forcement of this (Attachment OPEN IMMEDIATELY.” 1320b-10(d). B) envelope con- The rear of second lobbying and advo- nonprofit, USA is message tains the “SOCIAL SECURITY cacy to educate and mobi- group organized (J.A. INFORMATION ENCLOSED.” variety citizens on a of issues lize senior 53.) them, including Security affecting Social 2002, began receiving complaints reported total rev- The SSA benefits. In USA and, after a $24,975,370 concerning mailings, USA’s profit and a net of enues of mailings, deter- $500,000. of USA’s the SSA USA solicits review approximately 1140(a)(1). recipients mined that USA had violated would believe USA’s envel- determination, in Acting Septem- opes on that “contain[ed] information about their began discussions with ber the SSA security social (Transcript benefit.” alleged regarding USA USA’s breaches ALJ, proceedings April before the 178.) and continued these discus- professor at The also testified that a penalty sions until the issuance of letter “Urgent the checkmark beside Alert” penalty in August 2001. The SSA’s letter would direct elder “to recipients the fact 554,196 had advised USA that it mailed urgent was [the and it information] envelopes that violated important open for was them envel- [the $554,196 imposed a fine dollar per 179.) —one ope] very promptly.” (Transcript at envelope. penalty Upon receipt let- professor The technique noted that such a ter, hearing requested before an was standard for mass marketers “to cre- ALJ, provided Security as the Social under urgency person ate sense of for the 498.109(b)(2004). regulations. 20 C.F.R. 180.) open the envelope.” (Transcript at evidentiary hearing professor The typi- ALJ held on further testified that a which April during pre- elderly the SSA cal would postal sented a with the inspector United be more inclined open *5 Service, who States Postal described the dispose than to of them because of the misleading envelopes. nature of USA’s prominent display Security” of “Social on postal inspector The testified that USA’s envelope the and the typical recip- because or third mailers were standard class mail ient would envelopes believe the were offi- instructions and the on additional the en- cial documents. number,
velopes tracking such as han- the In response, representatives from USA instructions, dling and authorization for recipients testified that wanted USA to delivery signature legiti- without served no message focus their attention on the of the postal postal inspector mate function. The mailing, not USA as the sender. USA’s also testified that red ink used the for the representative's that also conceded the en- ALERT” “SOCIAL SECURITY border in velopes targeted were to senior citizens. ink contrast to the used for black the technique generally sender’s address is a testimony Based on and the his own to used mass detract attention mailers envelopes, review of the contested ALJ from the sender block and focus attention envelopes found that USA’s violated message. on the Security post- Social The 1140(a)(1) $554,196 § and that the fine was al testified that inspector further from appealed reasonable. USA the ALJ’s de- viewing appeared it envelope, USA adopted cision to the which Board was trying disguise mailing to mass ALJ’s decision. The Commissioner SSA envelopes nature of its and that a not to her discretion chose exercise to of such an would envelope “[a]t first modify or decision revise the Board’s and glance” believe it to from the SSA and be consequently, decision the ALJ’s became Security to contain Social information. final Board. decision of the USA has for the Board’s deci- presented testimony petitioned
The also review of SSA from jurisdiction 42 professor employed sion and we have under of elder with the law 2003).1 1320a-7a(e)(West Persons, § American Association of Retired U.S.C.A. Be- opined who that the Board the ALJ’s deci- typical adopted cause grant accepted urging petition 1. We to have an amicus curiae brief of USA the court Taxpayers support from the Union for review. National 402 1140(a)(1) here, § relevant ALJ’s As
sion, the merits of the we review of the words “Social Se the use prohibits decision. con curity” any “in item connection solicitation, advertisement, stituting an II. book, circular, or other commu pamphlet, review, argues USA petition its for In words, ... alone or with other nication 1140(a)(1) to envel- apply § does not that letters, symbols, or emblems.” alone, does that substantial evidence opes 10(a)(1). argues U.S.C.A. 1320b— finding that USA’s support not the ALJ’s included are not and that envelopes violated 1140(a)(1) because, under the “rule unconstitutionally vague antecedent,” the words “other the last argu- each We address and overbroad.2 modify merely “advertise communication” in turn. ment solicitation, circular, book, ment, pam of those by covering the contents
phlet”
items,
expand
they
cannot be read
A.
argu
envelopes.
the list to include
USA’s
misunderstanding
indicates a
ment
According
antecedent.
rule of the last
argument
primary
antecedent,
limiting
last
“a
the rule of the
at
apply
does not
phrase
ordinarily
should
be read
clause or
questions
all.
review de novo
law.
We
modifying only
phrase
the noun or
as
Hanover,
County
v.
Crutchfield
immediately
it
follows.” Barnhart
v.
(4th Cir.2003).
F.3d
Thomas,
540 U.S.
S.Ct.
(2003).
statutes,
Supreme
interpreting
we start
403 case, 301, Group Rogan, the rule of the last anteced- noids v. 375 306 present F.3d (4th Cir.2004)(internal “other applicable quotation not to the words marks ent is omitted). are not communication” because the words Instead, the noun or referential. limiting Because to ambiguous as a phrase “other communication” denotes whether constitute “other com- of the list. R. Ebbitt
member
See Wilma
munication[s],” we
in-
examine the SSA’s
Ebbitt,
English
R.
Index to
193
& David
terpretation of the statute. “When a court
(8th ed.1990).
agency’s
reviews an
construction
stat-
of a
administers,
ute that it
employs
[the court]
gen
ejusdem
the doctrine of
Under
the deferential standard of
articu-
review
eris, however, §
a latent
1140 does contain
lated
Chevron U.S.A. Inc. v. Natural
According
generis,
ambiguity.
ejusdem
to
Council, Inc.,
837,
Res.
467 U.S.
general
specific
Def.
term follows a
“when
(1984).”
2778,
S.Ct.
partment’s plain language because the (finding applicable comport at 201 Chevron does not 1140(a)(1). in- statutory at issue interpretation § the no in the find error We a of issues that fall volved “multitude may envelopes conclusion that alone ALJ’s agency’s special com- squarely 1140(a)(1). within the § violate defer to the petence”). Accordingly, we 1140(a)(1) § interpretation of
SSA’s B. “other commu- envelopes conclude that are under that statute. nieation[s]” (1) Next, argues that the ALJ USA by envelopes that violated finding erred its § because the ALJ did not re- if argues next that even en recipients of quire evidence that USA’s 1140(a)(1), § under velopes are covered (2) actually that envelopes were misled envelope an must be exam the contents qf envelopes could not envelope itself to de along ined with the reasonably thinking be misled into the envelope termine if the creates false by or endorsed the mailings were from approved that it or endorsed impression claim SSA. We address each below. government. agree with the We findings the ALJ’s factual We review plain language ALJ they supported by if are sub determine contrary interpre supports evidence. 42 1320a- stantial U.S.C.A. tation. Because themselves are 7a(e). evidence is ‘such rele “Substantial and because an communication[s]” “other might vant evidence as a reasonable mind words, letters, envelope itself can include adequate support a conclu accept as symbols, or emblems create a “false ” Chater, Craig sion.’ v. 76 F.3d 589 impression approved, that such item is en (4th Cir.1996)(quoting Richardson v. Pe dorsed, or authorized the Social Securi rales, 28 402 U.S. S.Ct. Administration,” ty prohibit use of the (1971)). “It of more L.Ed.2d 842 consists words, phrases, ed and abbreviations on may than a of evidence but mere scintilla 1140(a)(1). violate alone can preponderance.” than a be somewhat less if example, 1320b-10. For U.S.C.A. Celebrezze, F.2d (quoting Id. Laws v. organization posters used advertise (4th Cir.1966)). 640, posters for a and the television broadcast conveyed impression the false To violate the words posters, organiza
SSA endorsed the “in Security” must be used a man “Social posters tion could on the not defend ner which knows or should know [the user] ground that no broadcast viewer could rea in a convey, would manner which rea sonably believe the endorsed the SSA *8 sonably or interpreted could be construed broadcast. Once the viewer tunes into the conveying, impression the that as false broadcast, misleading poster already the endorsed, au approved, such item or Thus, accomplished purpose. will have its Security by thorized the Social Adminis poster the advertisements would constitute § tration.” U.S.C.A. 1320b-10. The separate a “communication” under (1) 1140(a)(1). to mis ALJ found: that USA intended Similarly, a recipient once recipients thinking into that the lead SSA misleading envelope opens envelope a the authorized, endorsed, contents, or their approved begins reading decep its the (2) envelopes; recipient that a could pur tive “communication” has served its reasonably envelopes USA’s pose. construe convey impression approval, an endorse- of transmission is used to expedite and ment, by delivery or authorization the assure of important SSA. information of (J.A. 32.) urgent an quality.” The ALJ contention, Addressing first that USA’s further noted that a person easily “could by finding the ALJ erred liable with- conclude, based on the use of the words recipients actually out evidence that were Security’ ‘Social phrases and similar in misled, being we conclude substantial evi- conjunction with the envelope’s apparent supported dence the ALJ’s conclusion. express overnight or delivery, mode of that 1140(a)(1) inquiry The baseline under the envelope contained something official could, envelopes reasonably whether the be relating recipient’s to that Security construed, interpreted conveyed or to have (J.A. 33.) benefits.” Although the ALJ impression ap- the false that the SSA that, recognized upon scrutiny close endorsed, proved, or authorized USA’s en- postage stamp, sophisticated a recipient velopes, not whether a recipient fact could discern that envelopes the were sent interpreted way. or construed them that via mail bulk from a non-profit organiza- Admittedly, relatively this test a creates tion and that the envelopes did not resem- support finding low threshold to of liabil- by SSA, ble those used gave the the ALJ Nonetheless, ity. provided the little weight findings to these in reaching authority ALJ with the to find USA liable his conclusion a recipient, because in de- sample under based on the ciding open whether to the envelope would court, envelopes provided to the even with- immediately not recall what envelopes SSA out evidence of actual recipi- confusion like, looked nor a recipient closely would ents. examine envelope’s postage the stamp. USA’s second contention'—-that recip- no that, Additionally, the ALJ although found reasonably ient could have construed the recipient could closely conclude exam- endorsed, envelopes to have been author- ining that USA sent ized, approved by mailers, SSA-—also fails. may still not be able to The ALJ found that the words “Social approved, determine whether the SSA en- dorsed, (J.A. Security” envelope on the an “part envelopes. were or authorized the 36.) design clearly conveys overall the im-
pression that the envelope impor- contains In reaching the conclusion that USA’s tant Social information sent from envelopes violated the ALJ (J.A. 32.) an official source.” The ALJ compared also to an en- found that the envelopes’ address labels velope that the permis- SSA found to have gave recipients impression sibly used the words Security.” “Social mailer is from an official source because (J.A. 36.) approved envelope The SSA express the labels resembled mail or over- message which contained the “IMPOR- (J.A. 32.) night delivery labels. For ex- TANT NEW INFORMATION EN- ample, the labels contain per- address fake CLOSED ON: PENDING SENATE AC- perforated forations similar to the labels THE TION ON SOCIAL SECURITY found on FedEx labels. (J.A. 36.) The ALJ rea- LOCK BOX BILL.” The ALJ soned that the envelopes’ resemblance to distinguished envelope by finding this mail, overnight, express or FedEx labels approved envelope did not include *9 “impart[ed] an quality official .... [be- “ambiguous Security references to Social overnight delivery express cause] [a]n or might person believing that mislead a into mail envelope expensive is to send and the envelope] that is from [this or authorized by would understand that this mode the SSA or that it contains information
406 addressing In chal recipient’s Security bene- USA’s overbreadth
about (J.A. 36.) lenge, note that “the over-breadth doc we fits.” ‘strong applied trine is medicine’ to be conclude that substantial evidence We ” only ‘sparingly and as last resort.’ Am. findings. repeated the supports ALJ’s Reno, 642, League Inc. v. 47 F.3d 653 Life Security”, to the “Social references “Social (4th Cir.1995)(quoting Broadrick v. Okla border, handling Security phony Alert” the homa, 2908, 413 U.S. 93 S.Ct. 37 instructions, envelopes’ and resem- the (1973)). prevail, L.Ed.2d 830 “[T]o special shipping blance to methods could [challenge] ... must demon overbreadth reasonably to that recipients lead believe a regulation’s strate that overbreadth is official envelopes the contain information real, well, only not as but substantial relating to their Social benefits judged regu in relation to challenged the that must with at the earliest be dealt legitimate sweep plainly lation’s and also Testimony from moment. the elder law limiting partial or in no construction professor envelopes, confirms that such as seeming validation could remove the threat USA, by to those used tend mislead constitutionally protected deterrence elderly recipients believing confuse into 513(inter- Bason, expression.” at 303 F.3d the bear official Given business. omitted). nal citations review, our deferential of we af- standard first construing USA contends firm finding the ALJ’s that USA’s envel- 1140(a)(1) alone, § apply 1140(a)(1). opes violated sup- the statute is overbroad because it presses protected speech the within the C. envelopes. argument This is without mer- Assuming it. the contents of USA’s envel- Finally, argues USA materials, contained opes non-deceptive 1140(a)(1) unconstitutionally vague §in nothing nor in the ALJ’s and overbroad under the First Amend decision, prohibits mailing from ment. We review such claims de novo. in non-deceptive same information envel- Carandola, Bason, Giovani Ltd. v. ope. (4th Cir.2002).4 507, F.3d 1140(a)(1) USA next contends that In a facial challenge to the overbreadth prohibition overbroad because its on the law, vagueness of a a court’s first “in use of the words a manner which rea- task is to determine whether the enact- sonably could be interpreted or construed” ment reaches a substantial amount of conveying impression” as gov- “false constitutionally If protected conduct. it ernmental endorsement amounts to the not, challenge does then the overbreadth liability of strict imposition upon users of must fail. The court should then exam- the words. begin examining We ine vagueness challenge.... the facial type speech § proscribes. Village Flipside, prohibition Estates v. The statute’s reaches both of Hoffman Estates, Inc., 489, 455 U.S. 494- commercial and speech; non-commercial Hoffman however, prohibition S.Ct. L.Ed.2d 362 in both contexts the (1982)(footnotes omitted). merely restricts the manner which the USA, manner, Although challenged authority in some to address constitutional chal- as violative First Amend- lenges to federal statutes. 20 C.F.R. ALJ, ment before the the ALJ did not address 498.204(c)(2004). challenge because the ALJ does not have
407
prohibi-
can be used. The statute’s
can be sustained if “it
a sufficiently
words
serves
not
speech
strong,
tion on commercial
need
detain
subordinating interest.” Village of
the overbreadth doctrine
long
Env’t,
us
because
Schaumburg v. Citizens
a Better
for
apply
speech.
to commercial
620, 636,
does not
444
826,
U.S.
100 S.Ct.
Estates,
497,
(1980),
USA contends that the can impression false endorse- only regulate pre- overlaps charitable solicitation to ment. thus prong The second disagree. significantly vent actual fraud. prong. We first Without acknowledged Court has that a “direct and evidence of the statute’s substantial bur- protected activity” protected light substantial limitation on and in speech den on *11 408
important governmental
protect-
interests
a facial attack on a
when it is
statute
statute,
by
ed
we conclude that
in
surely
majority
valid
the vast
of its
1140(a)(1)
Hill,
unconstitutionally
§
not
over-
applications.”
intended
530
at
U.S.
broad.
733,
PROVIDENT LIFE & ACCIDENT COMPANY, INSURANCE Plaintiff-Appellee, v.
Melvyn COHEN, Defendant-Appellant.
