OPINION AND ORDER
Before the court is Plaintiffs’ Motion for Class Certification. For the following reasons, Plaintiffs’ motion is granted in part and denied in part.
I. BACKGROUND
In the Spring of 1995, the Center for Science in the Public Interest (“CSPI”), an advocacy group that opposes, among other things, the use of starches and sugars in food products, issued a report that was highly critical of the baby food products manufactured and distributed by Defendant Gerber Products Company (“Gerber”). CSPI then requested that the Food and Drug Administration (“FDA”) take regulatory action against Gerber. However, after an investigation, the FDA declined to act. Undaunted, CSPI filed a subsequent and similar complaint with the Federal Trade Commission (“FTC”) in February 1996, but met the same fate when the FTC declined to pursue the matter.
Therefore, on March 22, 1996, Plaintiffs Pamela Jean Tylka, Toni Cainkar, H. Joshua Chaet, Cheryl Keller, Barbara F. Berg, and Jeanette Deleon, individually and on behalf of all other similarly situated consumers (“Plaintiffs”) filed a complaint against Gerber.
Plaintiffs now move for an order certifying a class of plaintiffs defined as follows: “All persons in the United States who have purchased or continue to purchase Gerber’s second-stage and third-stage baby food products adulterated with water, sugar and/or starches, excluding Gerber and any person affiliated with Gerber for the period of February 16,1993 to date.” Id. at 4.
II. DISCUSSION
Federal Rule of Civil Procedure 23(a) provides that members of a class may sue as representative parties on behalf of all others similarly situated if
(1) the class is so numerous that joinder of all members is impracticable [“numerosity”], (2) there are questions of law or fact common to the class [“commonality”], (3) the claims or defenses of the representative parties are typical of the claims or defenses of the class [“typicality”], and (4) the representative parties will fairly and adequately protect the interests of the class [“adequacy”].
Fed.R.Civ.P. 23(a). The burden of establishing these prerequisites falls on the party seeking certification. Retired Chicago Police Ass’n v. City of Chicago,
If the numerosity, commonality, typicality, and adequacy prerequisites of Rule 23(a) are satisfied, the court must take the additional step of determining whether the action is maintainable under any of the Rule 23(b) subsections. Amchem Prods., Inc. v. Windsor, — U.S.-,-,
1. Commonality and Predominance
As noted above, courts customarily address the four prerequisites of Rule 23(a) before turning to the dictates of Rule 23(b). However, the parties in this case have presented the commonality of fact or law requirement in 23(a)(2) together with the 23(b)(3) requirement that these common issues predominate over individual issues of fact or law. Additionally, because the court’s discussion of commonality and predominance assist in disposing of the other Rule 23(a) class certification elements, the court begins its analysis there.
Commonality
Rule 23(a)(2) requires that class members share common questions of fact or law. “A common nucleus of operative fact is usually enough to satisfy the commonality requirement of Rule 23(a)(2).” Rosario v. Livaditis,
Here, Plaintiff's allege that “[t]his litigation is about Gerber’s common scheme to deceive and defraud purchasers of baby food.” Pis.’ Reply at 4. Thus, Gerber’s standardized conduct regarding adulteration and advertising is the crux of this litigation. Indeed, the success of Plaintiffs’ case hinges, in large measure, on whether Gerber deliberately misrepresented the contents of its second and third-stage baby food products. Gerber does not directly address this point. Instead, Gerber takes a different tack and argues that no common nucleus of facts exists where consumers are subject to different ads run in a variety of mediums, at different times. However, it is well settled that the presence of some factual variations among class members’ experiences will not defeat class certification. Rosario,
Predominance of Common Issues of Law Under 23(b)(3)
Plaintiffs seek certification of a nationwide class pursuant to the ICFA and “similar consumer fraud statutes in other states.” Am. Compl. at 22. In addition, Plaintiffs seek to invoke the common law fraud protections of the several states. In response, Gerber argues that individual issues of law will predominate if the court certifies a nationwide class possibly involving the separate application of 50 consumer fraud statutes and 50 common law fraud torts. The court agrees.
In relevant part, Rule 23(B)(3)(D) provides:
An action may be maintained as a class action if the prerequisites of subdivision (a) are satisfied, and in addition:
(3) the court finds that the questions of law or fact common to the members of the class predominate over any questions affecting only individual members, and that the class action is superior to other available methods for the fair and efficient adjudication of the controversy. The matters pertinent to the findings include ... (D) the difficulties likely to be encountered in the management of a class action.
The burden of demonstrating manageability is on the Plaintiffs. Retired Chicago Police Ass’n,
In In Re Rhone-Poulenc Rarer Inc.,
Nevertheless, the court is mindful that a failure to certify a class will most likely render individual actions in this case noneconomical for Plaintiffs to pursue. Weeks v. Bareco Oil Co.,
Predominance of Common Issues of Fact Under Rule 23(b)(3)
Gerber argues in the alternative that despite the existence of commonality, individual fact issues among the Plaintiffs predominate. Specifically, Gerber claims that materiality, reliance, and causation are fact issues which each Plaintiff must separately prove to establish Gerber’s liability under the ICFA and Illinois common law. However, Gerber’s effort to shift the focus of our inquiry to individual class Plaintiffs’ actions and subjective beliefs is misplaced and runs contrary to established law.
First, the ICFA employs an objective standard when determining the materiality of an alleged misrepresentation. Cirone-Shadow v. Union Nissan of Waukegan,
Second, proof of actual reliance on the part of each Plaintiff is not required under the ICFA. L.R.J. Ryan v. Wersi Electronic GmbH and Co.,
Third, “it is well estabhshed that individual issues of reliance do not thwart class actions of common law fraud claims.” Sparano v. Southland Corp., No. 94 C 2098,
[T]he fraud alleged in this case is based on conduct of defendants which was uniform as to all class members. No individual representations were made, nor were there any separate communications between defendants and individual class members____ All class members were faced with the same allegedly fraudulent statements____ Thus ... issues of personal reliance may be reserved for a determination of damages, if plaintiff proves his case.
Here, as in Barkman, the class members were subject to standardized conduct. Gerber’s ads, although varied according to geography and medium, allegedly carried the same message: misrepresentation of the quality and ingredients in Gerber’s second and third-stage baby food products. Further, Gerber does not argue that the class Plaintiffs relied on any individual representations or communications. All allegedly fraudulent representations were conveyed through widely circulated and generalized advertisements. If some class members incurred more damage than others as a result of their actual reliance, then those issues can be resolved when damages are determined. Sparano,
2. Numerosity
Rule 23(a)(1) requires that the class be “so numerous that joinder of all members is impracticable.” Courts are entitled to make common sense assumptions in order to support a finding of numerosity. Nat’l Org. for Women, Inc. v. Scheidler,
The Plaintiffs assert that “Gerber sold more than 1.2 billion units of baby food per year during the Class Period. This accounted for approximately 70% of the annual $1.25 billion industry, making Gerber the largest manufacturer of baby food products.” Pis.’ Br. at 2. Indeed, Gerber does not contest the numerosity issue and freely admits that
3. Typicality
Typicality requires the named Plaintiffs to demonstrate that their claims “arise from the same event or practice or course of conduct that gives rise to the claims of other class members and his or her claims are based on the same legal theory.” Rosario v. Livaditis,
Plaintiffs advance two legal theories in their complaint, common law fraud and violations of the ICFA, on behalf of themselves and all those similarly situated. Gerber argues that the typicality requirement is not met because members of the purported class saw different ads at different times and bought Gerber products for different reasons.
The Seventh Circuit has rejected the type of argument Gerber advances. In De La Fuente,
The court in Rohlfing v. Manor Care, Inc.,
Like the plaintiffs in Rohlfing and De La Fuente, the Plaintiffs in this case were supposedly subjected to the same allegedly fraudulent practices, thus making their claims typical of those in the putative class. They all supposedly purchased Gerber products which were adulterated. It does not matter that different second and third-stage baby food products were purchased or that they bought for a variety of reasons. What is important is that all the products allegedly contained the fraudulent misrepresentation of being adulterated with water, sugar, starches, or a combination thereof.
The same may be said with respect to the advertisements. While it is true that some of the Plaintiffs saw different ads or may not have seen an ad at all, the typicality requirement focuses on what misrepresentations were allegedly made in the ads. Any supposed misrepresentations made to the class representatives were also made to the putative class. Rohlfing,
4. Adequacy of Representation
The “adequacy of representation [under Rule 23(a)(4)] is composed of two parts: ‘the adequacy of the named plaintiff’s counsel and the adequacy of representation provided in protecting the different, separate, and distinct interest’ of the class members .” Retired Chicago Police Ass’n,
Here, Gerber does not challenge the adequacy of counsel nor its collective ability to ensure the protection of divergent interests among Plaintiffs. It appears that there is no meritorious grounds upon which to contest either prong of Rule 23(a)(4). First, Plaintiffs’ counsel avers that they have “considerable experience in class actions and complex litigation.”
Having found the four prerequisites of 23(a), the court now considers whether to certify the class pursuant to Rule 23(b)(2), which provides in relevant part: “An action may be maintained as a class action if ... (2) the party opposing the class has acted or refused to act on grounds generally applicable to the class, thereby making appropriate final injunctive relief ... with regard to the class as whole----”
Plaintiffs allege that Gerber adulterated its baby food and then engaged in false and misleading advertising. These actions, if true, are in direct opposition to the class. Fed.R.Civ.P. 23(b)(2). Indeed, this court has held on two prior occasions that injunctive relief may be an important aspect of this litigation. Tylka v. Gerber Prods, Co., 96 C 1647,
Nevertheless, Gerber argues that certification under 23(b)(2) is only proper when the primary relief sought is equitable. Wetzel v. Liberty Mut. Ins. Co.,
III. CONCLUSION
In sum, the court finds that class certification is appropriate for all class members who may properly avail themselves of the ICFA and Illinois common law fraud. Accordingly, for the foregoing reasons, the court grants in part and denies in part Plaintiffs’ Motion for Class Certification.
IT IS SO ORDERED.
Notes
. Although the complaint was originally filed in the Circuit Court of Cook County, Illinois, it was successfully removed to this court. See Tylka v. Gerber Products Co., No. 96 C 1647,
. Relying on Erie R.R. v. Tompkins,
If one instruction on negligence will serve to instruct the jury on the legal standard of every state of the United States applicable to a novel claim ... one wonders what the Supreme Court thought it was doing in the Erie case when it held that it was unconstitutional for federal courts in diversity cases to apply general common law rather than the common law of the state whose law would apply if the case were being tried in state rather than federal court.
In Re Rhone-Poulenc Rorer Inc.,
. The court does not find Plaintiffs’ exhibits submitted in support of this argument persuasive. Exhibits D and F, merely incorporated by reference in the pleadings, are densely worded articles, graphs, and charts, well in excess of 100 pages. Plaintiffs should not expect the court to ferret through, disseminate, and craft manageable schemes from these exhibits when that burden clearly rests with Plaintiffs. Exhibit E simply refutes Gerber’s arguments and does nothing to support Plaintiffs' own assertions of manageability.
. Plaintiffs claim that failure to certify the nationwide class would "leave the members of the class without a remedy.” Pis.’ Reply at 23. The court disagrees. Nothing in this opinion prevents those class members lacking standing under the ICFA or Illinois common law from seeking certification in other jurisdictions. As evidenced by the voluminous pleadings and exhibits, there is no shortage of consumer fraud laws in other states.
. Because proximate cause under the ICFA is inextricably tied to the "character” of the material misrepresentation, Martin v. Heinold Commodities, Inc.,
. Counsel for Plaintiffs also claim to have been certified in at least two other class actions before the court.
. The court notes that even though the class is limited to those individuals able to state claims under the ICFA and Illinois common law fraud, the court may ultimately order equitable relief which reaches a greater audience. Califano v. Yamasaki,
. The court recognizes that a class action may qualify under Rule 23(b)(1), 23(b)(2), or 23(b)(3), and that it is necessary to specify the particular provision of the rule under which the class is being certified. Notice may be required to class members of a(b)(3) class to provide an opportunity to opt out. Rules 23(b)(1) and (b)(2) do not mandate such notice and an opportunity to opt out, but under the court’s 23(d)(2) discretionary power, the court may order notice and permit
