Ty is the manufacturer of Beanie Babies. These well-known beanbag stuffed animals are copyrightable as “sculptural works,” 17 U.S.C. §§ 101, 102(a)(5);
Ty, Inc. v. GMA Accessories, Inc.,
The trademark claim remains in the district court, which denied summary judgment on that claim, but the court entered final judgment on the copyright claim under Fed.R.Civ.P. 54(b) to permit an immediate appeal. However, Rule 54(b) authorizes the district court to enter a final judgment on a single claim only if that claim is separate from the claim or claims remaining for decision in the district court—separate not in the sense of arising under a different statute or legal doctrine, such as the trademark statute versus the copyright statute, but in the sense of involving, different facts.
Continental Casualty Co. v. Anderson Excavating & Wrecking Co.,
At first glance the factual overlap might seem complete in this case, since the identical images, PIL’s photographs of Beanie Babies, are claimed to infringe both Ty’s copyrights and its trademarks. But the only facts before us on this appeal, the facts bearing on PIL’s defense of fair use, are unlikely to be at issue in the trademark phase of the case. Moreover, although the district court issued a permanent rather than a preliminary injunction, that injunction is appealable immediately, irrespective of Rule 54(b), by virtue of the provision of the Judicial Code that permits “interlocutory orders ... granting ... injunctions” to be appealed. 28 U.S.C. § 1292(a)(1). Although this provision is ordinarily used to permit the immediate appeal of preliminary (temporary) injunctions, it is not so limited as a matter either of statutory language or statutory purpose.
United States v. Hansen,
The main reason for allowing the interlocutory appeal of an injunction, moreover, is that an injunction is likely to inflict irreparable harm on the defendant, that is, harm that a reversal will not cure. The harm will be prolonged and thus increased if the defendant must await the completion of further proceedings in the district court before challenging the injunction in the court of appeals. This is true whether the injunction is permanent or temporary—in fact it is truer for the former. The purpose of an injunction bond is to compensate the defendant, in the event he prevails on the merits, for the harm that an injunction entered before the final decision caused him, and so it is required only for a temporary restraining order or a preliminary injunction, Fed. R.Civ.P. 65(c), not for a permanent injunction.
So we have jurisdiction by virtue both of Rule 54(b) and section 1292(a)(1), and thus can proceed to the merits, where the only question is whether PIL is entitled to a trial on its defense of fair use. “Fair use is a mixed question of law and fact,”
Harper & Row Publishers, Inc. v. Nation Enterprises,
The defense of fair use, originally judge-made, now codified, plays an essential role in copyright law. Without it, any copying of copyrighted material would be a copyright infringement. A book reviewer could not quote from the book he was reviewing without a license from the publisher. Quite apart from the impairment of freedom of expression that would result from giving a copyright holder control over public criticism of his work, to deem such quotation an infringement would greatly reduce the credibility of book reviews, to the detriment of copyright owners as a group, though not to the owners of copyright on the worst books. Book reviews would no longer serve the reading public as a useful guide to which books to buy. Book reviews that quote from (“copy”) the books being reviewed increase the demand for copyrighted works; to deem such copying infringement would therefore be perverse, and so the fair-use doctrine permits such copying.
Desnick v. American Broadcasting Companies, Inc.,
Generalizing from this example in economic terminology that has become orthodox in fair-use case law, we may say that copying that is complementary to the copyrighted work (in the sense that nails are complements of hammers) is fair use, but copying. that is a substitute for the copyrighted work (in the sense that nails are substitutes for pegs or screws), or for derivative works from the copyrighted work, see 4 Melville B. Nimmer
&
David Nimmer,
Nimmer on Copyright §
13.05[B][1], p. 13-193 (2002), is not fan-use. On
Davis v. The Gap, Inc.,
*518
The distinction between complementary and substitutional copying (sometimes—though as it seems to us, confusingly—said to be between “transformative” and “superseding” copies, see, e.g.,
Campbell v. Acuff-Rose Music, Inc.,
Book, reviews and parodies are merely examples of types of work that quote or otherwise copy from copyrighted works yet constitute fair use because they are complements of (though sometimes negative complements, as in the case of a devastating book review) rather than substitutes for the copyrighted original. The commonest type is simply a quotation from a copyrighted work in a book or article on the same or a related subject. The complementary effect may be quite weak, but the quotation is unlikely to reduce the demand- for the copyrighted work; nor could the copyright owner command a license fee commensurate with the costs of transacting with the copier. Such copying is therefore fair use.
Were control of derivative works not part of a copyright owner’s bundle of rights, it would be clear that PIL’s books fell on the complement side of the divide and so were sheltered by the fair-use defense. A photograph of a Beanie Baby is not a substitute for a Beanie Baby. No one who wants a Beanie Baby, whether a young child who wants to play with it or an adult (or older child) who wants to collect Beanie Babies, would be tempted to substi
*519
tute a photograph. But remember that photographs of Beanie Babies are conceded to be derivative works, for which there may be a separate demand that Ty may one day seek to exploit, and so someone who without a license from Ty-sold photographs of Beanie Babies would be an infringer of Ty’s sculpture copyrights. The complication here is that the photographs are embedded in text, in much the same way that quotations from a book are embedded in a review of the book. .Ty regards the text that surrounds the photographs in PIL’s Beanie Baby books as incidental; implicitly it compares the case to one in which a book reviewer quotes the whole book in his review. Or to a case in which a purveyor of pornographic pictures pastes a copy of the Declaration of Independence on the back of each picture and argues that judged as a whole his product has redeeming social value.
United States v. A Motion Picture Film Entitled “I Am Curious-Yellow,”
The proper characterization of PIL’s Beanie Baby books is the kind of fact-laden issue appropriate for summary judgment only in extreme cases, which this case is not — in part because of differences among the books that the district court found infringed Ty’s copyright. At one end of the spectrum is For the Love of Beanie Babies. This large-print book with hard shiny covers seems directed at a child audience. All the different Beanie Babies, more than 150 of them, are pictured. Each picture is accompanied by a brief commentary. Some of the commentary seems aimed exclusively at a child (or infantile adult) audience, such as the commentary on Snip the Siamese Cat: “That darn cat has nerve! Just like the real thing, Ty’s Siamese has plenty of attitude. The champagne-colored cat with blue-ringed black eyes and chocolate-covered points is a beautiful specimen of the Far Eastern breed. And she knows it! Stretched out on all fours, this finicky feline is the only purebred in Ty’s cat-house. This pretty kitty is definitely the cat’s meow.” The commentary seems distinctly secondary to the photograph. An even clearer case is a two-page spread in For the Love of Beanie Babies entitled “Kitty Corner,” which we reproduce (without Ty’s permission! — a good example of the fair-use doctrine in action) at the end of this opinion. The text is childish and pretty clearly secondary to the more than full-page photograph of feline Beanie Babies. Some of .the commentary on photographs in For the Love of Beanie Babies does contain information relevant to collectors, such as “mint-condition Aliys with older tags are very difficult to find. Retired.” (“Retired” means no longer being manufactured.) But For the Love of Beanie Babies might well be thought essentially just a collection of photographs of. Beanie Babies, and photographs of Beanie Babies are derivative works from the copyrighted Beanie Babies themselves.
At the opposite extreme is PIL’s Beanie Babies Collector’s Guide. This is a small paperback book with small print, clearly oriented toward adult purchasers — indeed, as the title indicates, toward collectors. Each page contains, besides a photograph of a Beanie Baby, thé release date, the retired date, the estimated value of the Beanie Baby, and other information relevant to a collector, such as that “Spooky is the only Beanie ever to have carried his designer’s name,” or that “Prance should be a.member of the Beanie line for some *520 time, so don’t panic and pay high secondary-market prices for her just because she’s fairly new.”
Some of the text is quite critical, for example accusing Ty of frequent trademark infringements. Ty doesn’t like criticism, and so the copyright licenses that it grants to those publishers whom it is willing to allow to publish Beanie Baby collectors’ guides reserve to- it the right to veto any text in the publishers’ guides. It also forbids its licensees to reveal that they are licensees of Ty. Its standard licensing agreement requires the licensee to print on the title page and back cover of its publication the following misleading statement: “This publication is not sponsored or endorsed by, or otherwise affiliated with Ty Inc. All Copyrights and Trademarks of Ty Inc. are used by permission. All rights reserved.” Notice the analogy to a publisher’s attempting to use licensing to prevent critical reviews of its books — an attempt that the doctrine of fair use blocks. See
Suntrust Bank v. Houghton Mifflin Co., supra,
But we do need to explain the oddity of there being collectors’ guides for a line of children’s toys; otherwise it might seem clear that the
Beanie Babies Collector’s Guide
was a device for circumventing Ty’s lawful monopoly of derivative works. As a marketing gimmick, Ty deliberately creates a shortage in each Beanie Baby by selling it at a very low price and not producing enough copies to clear the market at that price. As a result, a secondary market is created, just like the secondary market in works of art. The secondary market gives widespread publicity to Beanie Babies, and the shortage that creates the secondary market stampedes children into nagging their parents to buy them the latest Beanie Babies, lest they be humiliated by not possessing the Beanie Babies that their peers possess.
Ty, Inc. v. GMA Accessories, Inc., supra,
When
Beanie Babies Collector’s Guide
was published in 1998, some Beanie Babies were selling in the secondary market for thousands of ' dollars, while others were selling for little more than their original purchase price. The range was vast, creating a demand for collectors’ guides. Ty acknowledges as it must that a collectors’ guide to a series of copyrighted works is no' more a derivative work than a book review is. We cannot find a case on the point but the Copyright Act is clear. It defines a derivative work as “a work based upon one or more preexisting works, such as a translation, musical arrangement, dramatization, fictionalization, motion picture version, sound recording, art reproduction, abridgment, condensation, or any other form in which a work may be recast, transformed, or adapted.” 17 U.S.C. § 101. A derivative work thus must either be in one of the forms named or.be “recast, transformed, or adapted.”
Lee v. A.R.T. Co.,
Tfs
concession that a Beanie Babies collectors’ guide is not a derivative work narrows the issue presented by PIL’s appeal nicely (at least as to those books that are plausibly regarded as collectors’ guides) to whether PIL copied more than it had to in order to produce a marketable collectors’ guide. Ty points out that PIL’s books copied (more precisely, made photographic copies of) the entire line of Beanie Babies, just like the book reviewer who copies the entire book. But the eases are clear that a complete copy is not per se an unfair use, see, e.g.,
Sony Corp. v. Universal City Studios, Inc.,
Granted, there is some question how, if Beanie Babies collectors’ guides are indeed a complement to Beanie Babies (and they are), and Ty has a monopoly of Beanie Babies (and it does), Ty can get a second monopoly profit by taking over the guides market. The higher the price it charges for guides, the lower will be the demand for such guides and hence for collecting Beanie Babies and so the less effective will Ty’s strategy of marketing Beanie Babies as collectibles be. This is the sort of question that has engendered skepticism among economists about the antitrust rule against tie-in agreements. But there is an answer here: Ty wants to suppress criticism of its product in these guides.
Ty goes so far as to argue that PIL not only cannot publish photos of all the Beanie Babies but cannot publish color photos of any of them, and perhaps cannot publish black and white photos of any of them or even sketches but must instead be content with the name of the Beanie Baby and a verbal description. Such a guide would sink like a stone in the marketplace no matter how clever and informative its text, since Ty licenses publishers to publish photos of all the Beanie Babies in the licensees’ collectors’ guides. It would be like trying to compete with a CD of Beethoven’s Fifth Symphony by selling the score.
*522
We have thus far discussed the application of the fair-use doctrine in terms of the purpose of the doctrine rather than its statutory definition, which though extensive is not illuminating. (More can be less, even in law.) The statute provides that “the fair use of a copyrighted work ... for purposes such as criticism, comment, news reporting, teaching ... scholarship or research, is not an infringement of copyright.” 17 U.S.C. § 107. (Notice that the purposes listed are illustrative rather than comprehensive.
Campbell v. Acuff-Rose Music, Inc., supra,
The important point is simply that, as the Supreme Court made clear not only in
Campbell
but also in
Sony Corp. v. Universal City Studios, supra,
Ty relies primarily on two cases.
Twin Peaks Productions, Inc. v. Publications International, Ltd., supra,
involved a book published by PIL concerning a television series. The book included a detailed recounting of the plot of the first eight episodes: “every intricate plot twist and element of character development appear in the Book in the same sequence as in the teleplays.”
The other case on which Ty principally relies,
Castle Rock Entertainment, Inc. v. Carol Publishing Group, Inc., supra,
involved another television series,
Seinfeld,
and another book,
The Seinfeld Aptitude Test,
a collection of trivia questions testing viewers’ knowledge of obscure details of the series’ plot and characters. There was evident complementarity: people who bought the book
had
to watch the show in order to pick up the answers to the questions in the book; no one would read the book in lieu of watching the show. When the book first appeared, the show’s producers requested free copies and distributed them as promotional material,
But there was more to the court’s decision.
The Seinfeld Aptitude Test
may have been a subterfuge for copying the script of the television series—and the script was a derivative work. The court said that “each ‘fact’ tested by The SAT is in .reality- fictitious expression created by Seinfeld’s authors. The SAT does not quiz such true facts as the identity of the actors in Seinfeld, the number of days it takes to shoot an episode, the biographies of the actors, the location of the Seinfeld set, etc. Rather, The SAT tests whether the reader knows that the character Jerry places a Pez dispenser on Elaine’s leg during a piano recital, that Kramer enjoys going to the airport because he’s hypnotized by the baggage carousels, and that Jerry, opining on how to identify a virgin, said ‘It’s not like spotting a toupee.’ ”
Castle Rock Entertainment, Inc. v. Carol Publishing Group, Inc., supra,
The Rule 54(b) judgment (including of course the award of attorneys’ fees
*524
to Ty) must, however, be reversed. For guidance on remand, we add that the district court also erred in refusing to apportion PIL’s profits between those attributable to the photos and those attributable to the text. PIL’s Beanie Baby books would have commanded lower prices in the marketplace had they had no text, and they would therefore have generated lower profits as well unless, as we doubt, the text is very costly to create. All that Ty is entitled to if it proves infringement on remand is the profits attributable to the photos, 17 U.S.C. § 504(b), a smaller amount than PIL’s actual profits, although PIL would have the burden of proving how much smaller. Id.;
Harper & Row, Publishers, Inc. v. Nation Enterprises, supra, 471
U.S. at 567,
Reveesed And Remanded.
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