Opinion for the Court filed by Circuit Judge HENDERSON.
Petitioner Trump Plaza Hotel and Casino (Trump Plaza) seeks review of an order of the National Labor Relations Board (Board, NLRB), in which order the Board concluded that Trump Plaza violated section 8(a)(5) and (1) of the National Labor Relations Act (NLRA), 29 U.S.C. § 158(a)(1), (5), by refusing to bargain with the International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, AFL-CIO (Union).
See Trump Plaza
Assocs., 356 N.L.R.B. No. 53,
I.
In February and March 2007, 1 the Union was engaged in a city-wide campaign to represent the card dealers at several Atlantic City casinos, including Trump Plaza. The centerpiece of the Union’s strategy was to garner and publicize the support of local, state and federal government officials. On March 22, for example, the Union sent a campaign leaflet entitled “Legislators Sign-On in Support of Atlantic City Dealers” to all of Trump Plaza’s full-time and part-time dealers. Employer’s Ex. 2. The leaflet, which was signed by sixty New Jersey state assemblymen and senators, declared that Union representation would give the dealers a “powerful voice to negotiate for better salaries, fair benefits, and a secure retirement.” Id. The back of the leaflet included copies of five letters from local, state and federal officials supporting *825 the Union and unionization. The letters were also made available on the Union website through the link “Your Government and Community Support[] You, Click Here!” Employer’s Ex. 4G.
On March 25, six days before the election, the Union held a rally and “mock card-check ceremony,” Resp’t’s Br. 7, at which three public officials (United States Congressman Robert Andrews, State Senator James “Sonny” McCullough and State Assemblyman Jim Whelan) signed a document entitled “Certification of Majority Status.” Employer’s Ex. 3. According to the document, the officials had “conducted a confidential examination of Union authorization cards.... in accordance with NLRB rules” and had determined that a majority of Trump Plaza’s dealers “authorized the [Union] to represent them for the purposes of collective bargaining.” Id. 2 Congressman Andrews led the event, which was attended by numerous Union representatives as well as a handful of public officials and at least two Trump Plaza dealers. Atlantic City’s television station NBC40 reported on the rally on the eleven o’clock news. The NBC40 reporter explained that:
Representative Robert Andrews led a bipartisan card-check authorization for Trump Plaza Casino Dealers. The results of the card-check showed certification of majority status for forming a union at Trump Plaza. This comes on the heels of last week’s similar election at Caesar’s Casino, when more than 80 per cent voted in favor of forming their own union as part of the UAW union.... State Senator Sonny McCullough, Assemblyman Jim Whelan and Reverend Reginald Floyd, joined Representative Andrews to sign the card count to confirm verification that the dealers want to join the UAW union.
Employer’s Ex. 6. A poster-sized version of the “Certification of Majority Status” document was visible during the segment. Id. The broadcast then showed Congressman Andrews who said: “It’s a very American right to bind together with your neighbors and speak up for yourself. And there are some very courageous dealers that are doing that and I support them.” Id. The reporter ended the segment by noting, “[t]he actual vote will be held this Saturday.” Id. Eighty-seven per cent of the voting class lived — and one hundred per cent of the voting class worked — in NBC40’s broadcast area. See Employer’s Ex. 8. Two newspapers also covered the rally. Pet’r’s Br. 44; see Wayne Parry, Dealers at Another Casino Seek Union, Mar. 30, 2007, available at http://abclocal. go.com/wpvi/story?section=news/local& id=5166717; Maya Rao, Dealers at Plaza Vote Today on Union, Atlantic City Press, Mar. 31, 2007.
After the rally, the Union displayed a copy of the “Certification of Majority Status” poster in its office and printed leaflet-sized photocopies, which were “made available to dealers who came into the union hall so they could read [them] and take [them].” Transcript of ALJ Hearing at 31-32, Trump Plaza Assocs., No. 4-RC-21263 (N.L.R.B. May 23, 2007) (“There is a *826 document entitled certification of majority status ... [that] is identical to the poster that appears in the video broadcast ... the actual poster board ... was kept in the union hall ... from the period approximately March 26th through the date of the election, and ... the paper copy[ ] was reproduced and made available to dealers who came into the union hall so they could read it and take it.”). On March 31, the Union won the election by a vote of 324 to 149, with one challenged ballot.
While the Union had won the hand, Trump Plaza did not fold. Instead, it filed objections with the Board challenging the Union’s election. Specifically, it alleged that the Union “explicitly and implicitly” misled voters to believe that the government — including the NLRB — “endorsed and supported the Union in the election, undermining governmental (and NLRB) neutrality.” Employer’s Objections to Election at 1, Trump Plaza Assocs., No. 4-RC-21263 (N.L.R.B. Apr. 9, 2007). It further accused the Union of “[a]cting in concert with representatives of the federal government in ‘certifying’ the Union’s majority status ‘in accordance with NLRB rules,’ through a sham card[-]check” to give the false impression that “the Union was the certified representative of the dealers before an election was conducted.” Id.
After a one-day hearing, an administrative law judge (ALJ) recommended that the Board reject Trump Plaza’s objections and certify the Union as the dealers’ exclusive bargaining agent.
See Trump Plaza Assocs.,
On September 29, 2010, the Board upheld the certification of the Union for the reasons stated in the May 30, 2008 order.
See Trump Plaza Assocs.,
355 N.L.R.B. No. 202,
Trump Plaza timely petitioned for review.
II.
Section 8(a)(5) of the NLRA makes it an unfair labor practice for an employer “to refuse to bargain collectively with the representatives of his employees.”
See
29 U.S.C. § 158(a)(5).
3
Trump Plaza does not dispute that it refused to bargain with the Union but instead challenges the Board’s certification of the Union.
See U-Haul Co. of Nev. v. NLRB,
A. Government Endorsement
Trump Plaza first argues that the Union — acting in concert with numerous government officials — sought to make voters believe that the NLRB (and the government generally) supported the Union and viewed unionization as a governmental objective. Trump Plaza points to the Union’s distribution of the five letters from local, state and federal officials supporting the Union and unionization in general, which letters were included in the Union campaign leaflet mailed to the employees on March 22 and made available on the Union website. It also highlights repeated statements made in Union mailings and on its website that the “Government” and “Legislators” supported the Union’s campaign. See, e.g., Employer’s Ex. 4A (“These are letters from our Government in Support of Exercising our Rights Under State and Federal Laws!”); Employer’s Ex. 2 (“Legislators Sign-On in Support of Atlantic City Dealers”). The Board maintains that, while the Union used governmental support as a central component of its campaign strategy, no reasonable voter would misinterpret the various letters and statements to suggest that the Board itself endorsed the Union. Resp’t’s Br. 17.
A public official’s involvement in an election campaign is not by itself objectionable.
Affiliated Computer Servs., Inc.,
355 N.L.R.B. No. 163,
The letters distributed by the Union here are plainly the opinions of the various officials who wrote them. Congressman Andrews’s letter, for example, recounts his personal experience working with the Union: “I have had the privilege of working closely with the [Union] and ... think very highly of them and what they represent. I am confident that the [Union] will continue to zealously represent its members to protect their rights.” Employer’s Ex. 4D. Although some of the letters suggest that the “Government” supported the Union’s campaign, e.g., Employer’s Ex. 4C (“Government’s advocacy for casino workers has been very successful, securing a stable workforce for casinos while protecting employees’ rights.... ”), nothing suggests that the officials’ statements intended to speak for or otherwise indicate that the Board itself supported unionization.
For this reason, Trump Plaza’s reliance on
Columbia Tanning Corp.,
Since
Columbia Tanning,
however, the Board has repeatedly upheld union elections where a public official supported a particular election outcome but nothing in the record suggested that the voters could have reasonably believed the Board itself endorsed that outcome.
See, e.g., Chip-man Union, Inc.,
B. Mock Card-Check
Trump Plaza also challenges the mock card-check rally and its corresponding certification document. The ALJ recommended overruling the objection on the ground that “it was clear to any reasonable viewer that the card[-]check certification was not the equivalent of a Board election and that neither the Board nor the federal government favored the Union’s victory in the actual Board election.”
Trump Plaza Assocs.,
1. Waiver Vel Non
Under section 10(e) of the NLRA, “[n]o objection that has not been urged before the Board, its member, agent, or agency, shall be considered by the court, unless the failure or neglect to urge such objection shall be excused because of extraordinary circumstances.” 29 U.S.C. § 160(e). The provision promotes the “salutary policy ... of affording the Board opportunity to consider on the merits questions to be urged upon review of its order.”
Marshall Field & Co. v. NLRB,
Although Trump Plaza did not move for reconsideration — raising a specific challenge to the Board’s alleged departure from precedent — it did emphasize the scope of the mock card-check’s dissemination in excepting to the ALJ’s decision. See, e.g., Employer’s Exceptions to the ALJ’s Decision at 2, 3-4, Trump Plaza Assocs., No. 4-RC-21263 (July 12, 2007) (Trump Plaza “takes exception” to “[t]he ALJ’s finding that the airing of a television news program, six days before the election, throughout the viewing area where 87% of the voters lived and 100% worked, ... did not reasonably tend to mislead voters as to the impartiality of the Board and/or Government.”); Employer’s Br. in Support of Its Exceptions to ALJ’s Deci *830 sion at 22, Trump Plaza Assocs., No. 4-RC-21263 (July 12, 2007) (“[T]he certification message was distributed throughout the voting community....”); id. at 28 n. 19 (“The misrepresentation of governmental certification was disseminated first via two Trump dealers who attended the certification rally; second by television broadcast ...; and, third ... by handouts to dealers who came to the hall.... ”). The Union also argued the dissemination issue. See Union’s Br. in Answer to Trump Plaza’s Exceptions to the ALJ’s Decision at 18 n. 13, Trump Plaza Assocs., No. 4-RC-21263 (July 23, 2007) (“[N]o evidence was introduced as to the general viewership ratings for the particular broadcast nor was there any evidence that any voter actually saw the broadcast.”); id. at 17 n. 12 (“[0]nly two Trump dealers attended this event.”).
We believe Trump Plaza’s objections “were adequate to put the Board on notice” that the Board’s treatment of the dissemination issue inexplicably departed from precedent. Its failure to seek reconsideration, then, is not fatal to its petition for review. Trump Plaza’s argument that the mock card-check was adequately disseminated to affect the election necessarily includes the argument that it was adequately disseminated under Board precedent.
See BPH & Co. v. NLRB,
2. Merits
Satisfied with our jurisdiction to review the mock card-check challenge, we turn to the merits thereof. First, the Board was plainly wrong to conclude that there was an “absence of evidence” of dissemination.
Trump Plaza Assocs.,
In evaluating the adequacy of dissemination, moreover, the Board looks to
*831
the gravity and severity of the conduct. In basing its decision solely on lack of dissemination and margin of victory without considering the nature of the challenged conduct, the Board put the cart before the horse.
See id.
(“[T]he severity of a threat is one factor, among several, to be considered in deciding whether to set aside an election.”);
see also Caron Int’l, Inc.,
Similarly, in
Mount Carmel Medical Center,
It escapes us how the evidence of dissemination here is weaker than in
Archer Services
or
Mount Carmel Medical.
In both of those cases, the Board, relying largely on the gravity of the challenged conduct and circumstantial evidence of dissemination, set aside the election. And it did so despite wide voting margins. Here, however, the Board ignored the substantial circumstantial evidence of dissemination and relied almost entirely on the “wide margin of the Union’s victory” (324 to 149), which was no larger than the margin of victory in
Archer Services
(382 to 41) or
Mount Carmel Medical
(185 to 77).
See Trump Plaza Assocs.,
For the foregoing reasons, we grant Trump Plaza’s petition, vacate the Board’s order and remand to the Board to, first, assess the severity of the challenged con duct — to wit, Trump Plaza’s contention that the mock card-check constituted “a fundamental breach of Board neutrality,” 4 Pet’r’s Br. 17, which misled voters to believe the election was a “foregone conclusion,” id. at 33 — and second, to reassess *832 the extent of the mock card-check dissemination under its precedent.
So ordered.
Notes
. All dates are in 2007 unless otherwise noted.
. Although the record provides little detail about how the mock card-check was conducted, the Union website advised dealers that they had a right to submit authorization cards to Union representatives. Employer’s Ex. 4H. According to the website, the cards would be counted in confidence and given to the Board, where they would remain until "we are certified.” Id. ("The Company has No Right to know who is or is not signing cards! Those cards will go ... [from] the union reps[ ] to the National Labor Relations Board, where they stay until we are certified.”). Instead, the cards were apparently counted by the three public officials — Andrews, McCullough and Whelan — and, in any event, were not given to the Board.
. “A violation of [sjection 8(a)(5) is also a violation of [sjection 8(a)(1)....” S.
Nuclear Operating Co. v. NLRB,
. In this regard, we note the "Certification of Majority Status” recited that Andrews's, McCullough's and Whelan's examination of Union authorization cards was conducted "in accordance with NLRB rules,” Employer’s Ex. 3, suggesting the Board could have had a role therein.
