Appellant auto part manufacturers (hereinafter collectively referred to as “Fairbanks”) appeal the district court’s denial of their Fed.R.Civ.P. 60(b)(5) motion to modify post-trial permanent injunctions entered against them. They allege that the injunctions restrict their freedom of commercial speech under the First Amendment and are inconsistent with Lanham Act provisions. Because we find that Fairbanks does not meet the requirements for modification of injunctions under Fed.R.Civ.P. 60(b)(5), we affirm the district court’s order.
FACTS
The parties in this case are competitors in the automatic transmission auto parts business.
See Transgo, Inc. v. Ajac Transmission Parts Corp.,
Defendants were required to send a copy of the Final Judgment and Injunction to their sales representatives, distributors, customers and accounts to inform them of the injunction’s terms. Moreover, the injunction required the defendants to recall all products and materials which the jury found to infringe on the plaintiff’s trademark and copyright and to deliver the goods to the plaintiffs within three weeks “for purposes of destruction or disposal.”
The district court rendered its final judgment and injunction on July 28, 1980. The following January, the court entered a civil contempt order and a second injunction against defendant Fairbanks for “selling, marketing, advertising, promoting and distributing” valve body components and automatic transmission parts under the name “SHIFT TIMING KIT” and using the initials “STK.” The second injunction prohibited defendants from using the words “SHIFT” and “KIT” in combination with other words in connection with their automatic transmission parts.
In December 1981, the district court entered another civil contempt order against Fairbanks for use of the words “Shift Kit” in connection with the marketing and sale of automatic transmission parts.
The judgment, the two injunctions, and the contempt orders were affirmed on appeal. Id. at 1001. In August 1987, Trans-go brought an unsuccessful motion for contempt against Fairbanks for violating the injunctions in the course of phone solicitations. At that contempt proceeding, Fairbanks submitted evidence tending to show that the term “Shift Kit” had become ge-nericized in the transmission trade.
In June 1988, defendants moved to modify the permanent injunctions “to permit Fairbanks to lawfully use the descriptive term ‘shift kit’ in a purely descriptive, fair, *365 non-confusing manner.” The district court denied the defendants’ motion to modify the injunctions. Fairbanks appeals the order.
DISCUSSION
Motions for modification under Fed. R.Civ.P. 60(b) are reviewed for abuse of discretion.
Money Store, Inc. v. Harris-corp Fin., Inc.,
Cases that follow the traditional modification analysis have distilled from
Swift
two fundamental requirements for modifying a permanent injunction.
Money Store, Inc.,
The scope of inquiry is restricted when a court considers a motion for modification of a permanent injunction. “We are not framing a decree. We are asking ourselves whether anything has happened that will justify us now in changing a decree. The injunction, whether right or wrong, is not subject to impeachment in its application to the conditions that existed at its making.”
Swift,
Many cases since Swift have reiterated Swift’s restrictions on the district court’s inquiry on a motion to modify a permanent injunction:
[Modification is only cautiously to be granted; ... some change is not enough; ... the dangers which the decree was meant to foreclose must almost have disappeared; ... hardship and oppression, extreme and unexpected, are significant; and ... the movants’ task is to provide close to an unanswerable case. To repeat: caution, substantial change, un-foreseenness, oppressive hardship, and a clear showing are the requirements.
Humble Oil & Refining Co. v. American Oil Co.,
Under the Swift requirements, Fairbanks would need to show clearly a substantial change in circumstances or law since the orders were entered, extreme and unexpected hardship in compliance with the injunctions’ terms, and a good reason why this panel should modify the permanent injunctions issued pursuant to the jury’s determination of the facts of the case. Fairbanks has clearly failed to meet the Swift requirements for modification.
First, Fairbanks has only briefly alluded to changes in facts or law since the matter was tried to a jury. Fairbanks’s argument that change has occurred is vague, conclusory, and unsupported. Though Fairbanks refers to changes in the equities underlying the permanent injunction, it does not explicitly point out what changes in fact cause these inequities. The “recent treatment” of commercial speech and Lanham Act issues by the Supreme Court which Fairbanks relies upon in its arguments
2
either predates or is contempo
*366
raneous with the nine-year-old permanent injunctions, and is not, therefore, “new law” for the purposes of a modification motion.
See Toussaint v. McCarthy,
Second, though the injunctions’ terms are obviously burdensome, Fairbanks has not clearly shown oppressive and unforeseen hardship. Allegations of business losses in Fairbanks’ brief are not, as Transgo points out, unexpected, nor does Fairbanks establish that those losses, if they occurred, were attributable to the injunctions’ restrictions.
Third, Fairbanks presents no clear reason why this court should act incautiously to override the district court’s and jury’s determinations which were upheld on appeal. As pointed out above, the focus of judicial inquiry in proceeding to modify a permanent injunction is limited. The Fairbanks briefs attack the equity and soundness of the injunctions generally with little consideration of the narrow scope of a modification motion as enunciated in Swift.
Fairbanks argues, however, that some contemporary cases have limited Swift and its strict “extraordinariness” requirement to its facts. The most extreme statement of the more flexible standard is found in a 1969 opinion by Judge Friendly:
While changes in fact or in law afford the clearest bases for altering an injunction, the power of equity has repeatedly been recognized as extending also to cases where a better appreciation of the facts in light of experience indicates that the decree is not properly adapted to accomplishing its purposes.
King-Seeley Thermos Co. v. Alladin Indus., Inc.,
In an excellent article on contemporary injunction modification doctrine, one commentator lists the goal of relieving an obli-gor from unfairly oppressive or inefficient decrees as a recognized basis for modification of permanent injunctions in certain cases. Jost, 64 Tex.L.Rev. 1101, 1116. “[Cjourts have been willing, even absent *367 change in the law, to modify or dissolve an injunction in the interest of fairness and efficiency.” Id.
A review of the cases cited to support this proposition, with the exception of
King-Seeley,
shows that this flexible modification standard is not, however, completely divorced from traditional
Swift
requirements.
3
Though courts have been increasingly willing to take efficiency and implementation experience into account in the modification analysis,
see Toussaint v. McCarthy,
Because Fairbanks has not seriously alleged changed circumstances in law or fact, and has not pointed to any unforeseen conditions arising after the time the permanent injunctions issued, none of these cases calling for modification in the case of hardship supports the Fairbanks motion. Even in
King-Seeley,
the one case willing to completely exempt the modification standard from a change in circumstances, Judge Friendly stated, “[wjhile we hold there is power to modify an injunction even in the absence of changed conditions, the power should be sparingly exercised.”
King-Seeley,
CONCLUSION
Appellants do not meet the requirements for modification of an injunction under Fed. R.Civ.P. 60(b)(5) as developed in case law. They have not alleged sufficient change in law or circumstances, nor have they pointed to unforeseen and burdensome hardship which would justify a modification. They do not argue that the term “Shift Kit” has become genericized for the purposes of the Lanham Act, 15 U.S.C. § 1115(b)(4).
The district court’s order is therefore AFFIRMED. Parties will bear their own costs.
Notes
. Fed.R.Civ.P. 60(b)(5) reads as follows: "On motion and upon such terms as are just, the court may relieve a party or a party’s legal representative from a final judgment, order, or proceeding for the following reasons: ... (5) the judgment has been satisfied, released, or discharged, or a prior judgment upon which it is based has been reversed or otherwise vacated, or it is no longer equitable that the judgment should have prospective application_” (Emphasis added.)
. Fairbanks argues that the injunctions restrict its First Amendment commercial speech rights, but does not show how those rights, or the injunctions’ effect on them, have changed since *366 the time the injunctions were entered and affirmed on appeal.
Fairbanks also argues that the restrictions violate Lanham Act principles of fair use of descriptive terms. This argument is similarly misplaced for two reasons. First, although “[t]he Lanham Act allows a mark to be challenged at any time if it becomes generic, and, under certain circumstances, permits the nontrademark use of descriptive terms contained in an incontestable mark,”
Park ‘N Fly, Inc. v. Dollar Park & Fly, Inc.,
. Where, for example, a court viewed an injunction as having served its purpose, it was willing to take the "harm and benefits that maintenance of the injunction would cause" into account as relevant factors, along with such considerations as past compliance.
Stewart v. General Motors Corp.,
.
See Toussaint,
