MEMORANDUM OPINION AND ORDER
In this trademark infringement action, plaintiff-counterdefendant TGI Friday’s Inc. (“TGIF”) seeks a preliminary injunction to prevent defendants-counterplaintiffs, its former franchisees, from continuing to use its trademarks and service marks in connection with restaurants they own and operate in California, Oregon, and Washington. For the reasons that follow, the court .grants TGIF’s application and enters a preliminary injunction by separate order filed today. 1
This action arises from a failed franchise relationship between TGIF and defendants-counterplaintiffs Great Northwest Restaurants, Inc. (“Great Northwest”), Ten Forward Dining, Inc. (“Ten Forward”), TGIA Restaurants, Inc. (“TGIA”), PRC Restaurants, Inc. (“PRC”), Mike Alizadeh (“Mike”), and Abe Alizadeh (“Abe”) (collectively, “defendants”).
TGIF operates and franchises TGI Friday’s-brand casual dining restaurants throughout the United States. Between 1997 and 2006, TGIF entered into 11 separate franchise agreements with defendants. It entered into agreements with Great Northwest to operate four franchise locations in Washington and one in Oregon, and with PRC to operate a franchise location in Washington. TGIF also entered into franchise agreements with Capital City Restaurants, Inc. (“CCR”) to operate five franchise locations in California. Mike was the President and principal of Great Northwest, PRC, and CCR, and he guarantied the performance of all three corporations under the franchise agreements. In 2007 the five CCR franchise agreements were assumed by TGIA and Ten Forward, for which Abe serves as President and principal. TGIA assumed three of CCR’s franchise agreements, and Ten Forward assumed the other two. 2
The franchise agreements between TGIF and defendants are all substantially similar, and the court accordingly considers them together. Pursuant to the franchise agreements, TGIF authorizes defendants to use its trademarks and service marks in connection with the operation of their restaurants as TGI Friday’s locations. The agreements expressly provide, however, that defendants must immediately cease use of TGIF’s marks upon termination of the agreements. See, e.g., P.App. 45-46 (“Upon any termination ... Franchisee shall ... immediately cease to use ... the Proprietary Marks and other distinctive signs, symbols and devices associated with the System.”). 3 Defendants are also obligated to make monthly payments to TGIF for royalties, advertising, and other related fees (the “franchise fees”). Failure to make a payment on the date payable constitutes a default event, after the occurrence of which TGIF may, after giving the franchisee notice and an opportunity to cure, terminate the franchise agreement.
Defendants admit that they ceased paying the requisite franchise fees in 2007. TGIF notified defendants by letter of the defaults, and it gave them a deadline to cure the defaults. No fewer than seven times, TGIF extended the deadline. After defendants failed to cure their defaults by the final deadline, TGIF terminated the franchise agreements by separate letters dated December 18, 2008. The termination letters demanded compliance with the terms of the franchise agreements, including the immediate cessation of use of TGIF’s marks. Defendants concede that they did not cease using TGIF’s marks on receipt of the termination letters, and that they continue to use the marks and hold
Because of defendants’ continued use of TGIF’s trademarks and service marks, TGIF brought this action against them, asserting claims for Lanham Act infringement, 15 U.S.C. § 1114, Lanham Act false designations, 15 U.S.C. § 1125(a), common law trademark infringement, and common law unfair competition. Defendants assert a number of counterclaims that are largely irrelevant to this decision. See infra note 7 (discussing irrelevance of defendants’ counterclaims). TGIF applies for a preliminary injunction to prevent defendants’ further use of its marks in connection with the operation of their restaurants. 4
II
The decision whether to grant a preliminary injunction is within the discretion of the court, but it is an extraordinary remedy that should only be granted if the movant has clearly carried its burden.
See Miss. Power & Light Co. v. United Gas Pipe Line,
III
The court need only consider whether one of TGIF’s claims — its action for trademark infringement brought under the Lanham Act, 15 U.S.C. § 1114 — has a substantial likelihood of success. To succeed on a trademark infringement claim, a plaintiff first must show ownership of a legally protectable mark, and then it must establish infringement of the mark.
See Am. Rice, Inc. v. Producers Rice Mill, Inc.,
Defendants do not dispute that the proprietary marks referred to in the franchise agreements and registered by TGIF are owned by TGIF and are legally protected. Defendants also admit that they are using TGIF’s marks in commerce in connection with the sale of goods. Defendants are using TGIF’s exact marks, not merely similar marks, and are holding their restaurants out as TGI Friday’s locations. Therefore, if they are using the marks without TGIF’s consent, it is evident that there is a likelihood of consumer confusion between licensed TGI Friday’s restaurants and defendants’ restaurants.
See Paulsson Geophysical Servs., Inc. v. Sigmar,
Accordingly, the only element of infringement in dispute is whether defendants are using TGIF’s marks with its consent, or whether their use is unauthorized. The court finds and concludes that TGIF has established a substantial likelihood that defendants’ use is unauthorized. The franchise agreements give defendants the right to use TGIF’s marks while they are in effect; however, they expressly provide that defendants must immediately cease use of TGIF’s marks upon termination of the agreements. See, e.g., P.App. 45-46 (“Upon any termination ... Franchisee shall ... immediately cease to use ... the Proprietary Marks and other distinctive signs, symbols and devices associated with the System.”). It is clear that if TGIF terminated the franchise agreements, defendants’ continued use of its marks is unauthorized.
As discussed above, the events leading to and consummating the termination of the franchise agreements are largely undisputed. Defendants failed to pay their franchise fees, which constitutes a default under the agreements. Pursuant to the agreements’ terms, TGIF notified defendants of each default in writing and gave them sufficient opportunity to cure the defaults. Defendants failed to cure the defaults, and TGIF subsequently terminated each franchise agreement by separate letters dated December 18, 2008. The termination letters demand compliance with the terms of the franchise agreements, including the immediate cessation of use of TGIF’s marks.
Although defendants concede that they failed to make the requisite royalty payments and do not dispute that TGIF followed the termination procedure set forth in the franchise agreements, they contend that TGIF’s termination of the agreements is “wrongful and improper.”
5
Ds. Br. 18. Defendants argue that TGIF is responsible for their inability to pay the franchise fees because the food distribution system implemented by TGIF is discriminatory and cost-prohibitive to them. According to defendants, prior to 2000 TGIF had in place a nationwide food distribution system that allowed for uniform food pricing across the country, including uniform freight charges. When the distributor who provided this distribution service went bankrupt in 2000, TGIF had to negotiate and enter into a contract for a new distribution system. The distribution agreement that TGIF entered into and implemented no longer included uniform freight charges among participating franchises. Franchises, including defendants, located a great distance from the new distributor had to pay greater freight charges if they chose to participate. Defendants contend that participation in the distribution system was cost-prohibitive. And they apparently decided not to participate in TGIF’s food distribution system and,
Defendants’ vague allegations do not diminish TGIF’s likelihood of success on its trademark infringement claim. First, it is highly unlikely that defendants can prevail on these claims. Defendants’ allegations stem from a business decision made by TGIF in 2000, and defendants offer no evidence that they raised any of the alleged distribution-related issues until after they defaulted on the franchise agreements in 2007. For approximately seven years they negotiated their own food distribution contracts without pursuing any claims or issues. Also, to prevail on these claims, it is necessary for defendants to prove that they are not barred by the “Second Forbearance Agreement” that the parties executed on April 27, 2007 and that waives any distribution-related claims defendants may have had. 6
Moreover, even accepting all of defendants’ assertions as true and assuming that defendants could prove these claims, neither the propriety of TGIF’s termination of the franchise agreements nor its likelihood of success on its infringement claim is affected. First, defendants cite no case law or precedent for the proposition that a franchisee who is negatively affected by a business decision of a franchisor (where that decision is not a breach of contract) is excused from performing its contractual obligations. Even if defendants can show that TGIF’s decision “led” to their inability to pay the franchise fees, they do not explain how this excuses them from performing under the contract or cite any provisions of the franchise agreements that would excuse them. The terms of the franchise agreements clearly provide that failure to pay the franchise fees constitutes a default, and defendants point to no contractual terms that would excuse their nonpayment. Second, even if defendants have a claim for breach of a duty of good faith and fair dealing (and it is not clear that they do), this does not excuse their nonperformance under the franchise agreements or render TGIF’s termination of the agreements improper. Under Texas law, which applies to the franchise agreements, if a defendant believed that TGIF breached the contract, it had two options: continue to perform the contract and sue for partial breach, or cease performance and treat the contract as terminated.
See Petro Franchise Sys.,
Defendants also briefly argue that their use of TGIF’s marks is not unauthorized because TGIF is assisting in the operation of their restaurants. They assert that TGIF has continued to inspect their restaurants, to send them menus and other promotional materials, and to list the restaurant locations on its website. These actions do not indicate, however, that TGIF has waived its termination of the franchise agreements or consented to defendants’ continued use of its marks. Defendants’ argument has been rejected by several courts.
See id.
at 790 n. 8 (holding that continued listing of terminated franchises on franchisor’s website was irrelevant to consent);
Burger King Corp. v. Lee,
TGIF has shown through strong and largely undisputed evidence that it has a high likelihood of proving that it properly terminated the franchise agreements and that defendants’ continued use of its marks is unauthorized. Accordingly, it has clearly established that there is a substantial likelihood that it will prevail on the merits of its trademark infringement claims.
IV
The court finds and concludes that TGIF has established that there is a substantial threat that it will suffer irreparable injury if the injunction is not granted.
Defendants’ primary argument is that the court cannot presume that a substantial threat of irreparable injury exists simply because there is a likelihood of confusion. The majority of the circuits “have addressed this issue and held that a court may presume irreparable injury upon finding a likelihood of confusion in a trademark case.”
Paulsson,
Here, as in
Paulsson,
the court need not presume irreparable injury because it finds and concludes that TGIF has established a substantial threat of irreparable injury without such a presumption. TGIF has shown that, through defendants’ continued passing off of their restaurants as TGIF franchises after the termination of the franchise agreements, TGIF has lost control over its valuable trademarks and the quality of the restaurants operating under its name. This lost control poses a substantial threat of injury to TGIF’s reputation and the goodwill it has built in its brand. Such injury is irreparable, as it cannot be remedied through monetary damages. As this court recognized in
Ramada Franchise Systems,
“[a] bad experience at one location of what is supposed to be a relatively uniform chain may influence the customer to view the entire franchise poorly.”
Ramada Franchise Sys.,
Defendants argue that TGIF’s reputation is not threatened because they are meeting the standards that TGIF requires of its franchises. Even assuming this is true, it does not negate the substantial threat to TGIF. Courts have held that a franchisor suffers a risk of injury to its reputation and the value of its marks even if the alleged infringer offers superior services.
See id.
The court in
Petro Franchise Systems
held that, “if the Franchisees’ services are different in any way, the common denominator is a Plaintiffs’ loss of control over their goodwill,” and “[hjowever that loss may manifest itself, it constitutes a substantial threat of irreparable harm.”
Id.; Quantum Fitness Corp. v. Quantum LifeStyle Ctrs., L.L.C.,
Even if there is not a “presumption” of irreparable harm, case law and the reality of franchise arrangements demonstrate that when a former franchisee continues to pass itself off as a licensed franchise, there is usually a substantial threat of irreparable harm to the franchisor. And this case is no exception. There is a substantial threat that TGIF will suffer irreparable injury if the injunction is not granted.
V
The court next finds and concludes that the threatened harm to TGIF outweighs the threatened harm to defendants. If an injunction is not issued, TGIF loses control over its marks, and it faces a substantial threat to its reputation and the goodwill it has built in its brand. Its name and trademarks also stand to lose significant value if it cannot enjoin terminated franchisees from continuing to use them, and if unsanctioned restaurants throughout the Pacific Northwest and Northern California continue to operate as TGI Friday’s locations. As discussed above, TGIF faces a substantial threat of irreparable injury.
Although defendants will incur harm by being preliminarily enjoined, the harm is not irreparable. Defendants will be enjoined from further use of TGIF’s marks and from passing their restaurants off as TGI Friday’s locations. Defendants contend they will be forced to close their restaurants and required to strip them restaurants of TGIF’s marks. Even if this is true, and even if TGIF fails to prevail at trial, the harm suffered by the closing of the restaurants is calculable and compensable through money damages.
8
See Petro Franchise Sys.,
Moreover, “courts usually hold that when defendants improperly use a plaintiffs trademark, the threatened harm to the plaintiff outweighs the threatened harm to the defendants.”
Ramada Franchise Sys.,
VI
Finally, the court finds and concludes that the entry of a preliminary injunction will not disserve the public interest. Although defendants briefly contend that the public interest will be dis-served if they are forced to cease using TGIF’s marks and close their restaurants because their employees will lose their jobs and the local neighborhoods and economies will be hurt, there are broader public interests the court must also consider. The public interest “promotes the protection of valuable trademarks and service marks in a capital-based economy that rewards success through competition.”
Ramada Franchise Sys.,
VII
Pursuant to Fed.R.Civ.P. 65(c), the party moving for a preliminary injunction must give “security in an amount that the court considers proper to pay the costs and damages sustained by any party found to have been wrongfully enjoined or restrained.” The amount of the security “is a matter for the discretion of the trial court.”
Kaepa, Inc. v. Achilles Corp.,
The court agrees that a $10 million bond is unwarranted and excessive. Several considerations inform the court’s decision. Perhaps most important, because TGIF has established a strong likelihood of success on the merits, the court finds that a relatively low bond is sufficient, and it gives less weight to speculative harms the injunction may indirectly cause defendants to suffer.
See, e.g., Petro Franchise Sys.,
After considering the relevant factors, the court concludes that a bond in the amount of $100,000 is proper to pay the costs and damages sustained by any party found to have been wrongfully enjoined or restrained. If defendants can show that the bond should be increased, they may move separately for that relief.
See, e.g., Gryphon Master Fund, L.P. v. Path 1 Network Techs., Inc.,
* * *
Because TGIF has satisfied all four requirements for the issuance of a preliminary injunction, the court grants its application. The court has filed a preliminary injunction by separate order today.
SO ORDERED.
Notes
. The court is deciding TGIF's preliminary injunction application on the papers, without conducting an evidentiary hearing, as permitted by Fed.R.Civ.P. 43(c) (formerly Rule 43(e) before it was renumbered effective December 1, 2007 under the restyled civil rules).
See, e.g., Wireless Agents, L.L.C. v. Sony Ericsson
. TGIA closed one of its California franchise locations in April 2008, apparently without TGIF’s consent. Therefore, only ten of defendants' restaurants are in active operation.
. Unless otherwise noted, when the court cites TGIF's appendix, it refers to its January 14, 2009 appendix in support of TGIF's complaint and application for temporary restraining order and preliminary injunction.
. Adjudication of the preliminary injunction application was deferred while the parties pursued settlement. It is now ripe for determination.
. As the court in
Petro Franchise Systems
noted, the Fifth Circuit has not addressed whether a franchisor seeking injunctive relief is required to establish proper termination of the franchise agreements in order to show lack of consent.
See Petro Franchise Sys.,
. The “Second Forbearance Agreement” provides:
Franchisee and Principal hereby confirm and agree that there are no defenses, offsets, claims or counterclaims of any kind or nature to the payment to Friday’s of the Friday’s Receivable or the balance due under the Amended Note. Franchisee and Principal hereby waive and relinquish all such defenses, offsets, claims or counterclaims regardless of whether such defenses, offsets, claims or counterclaims are now known to the Franchisee or Principal.
E.g.,
P. May 5,
. In addition to the claims defendants discuss in their brief opposing TGIF’s preliminary injunction application, they assert a number of related counterclaims in their February 19, 2009 answer. For the reasons discussed above, these counterclaims have no impact on TGIF’s right to terminate the franchise agreements and do not preclude TGIF from obtaining a preliminary injunction.
. Although TGIF disputes the amount, defendants themselves have estimated that it would cost approximately $500,000 per restaurant to reopen if they were forced to close.
