MEMORANDUM OPINION AND ORDER
Plаintiff Telemedicine Solutions LLC and Defendant WoundRight Technologies, LLC are purveyors of electronic systems and products aimed at medical practitioners in the wound care field. Plaintiffs system is called WoundRounds; Defendant’s, WoundRight. In its twelve-count amended complaint against Defendant [27], Plaintiff alleges that Defendant has infringed and diluted Plaintiffs trademark; engaged in unfair competition, cyberpira-cy, and deceptive trade practices; disparaged and defamed Plaintiff; and tortiously interfered with Plaintiffs prospective economic advantage. Defendant has moved to dismiss Plaintiffs amended complaint for lack of personal jurisdiction pursuant to Federal Rule -of Civil Procedure 12(b)(2), or for improper venue pursuant to Rule 12(b)(3). [28]. In the alternative, Defendant seeks to transfer venue to Wyoming pursuant to 28 U.S.C. §§ 1404(a) & 1406(a), and dismiss Counts X, XI, and XII of Plaintiffs complaint pursuant to Rule 12(b)(6). [28]. Plaintiff opposes the motion and requests leave to engage in “jurisdictional discovery to refute” affidavit testimony submitted by Defendant, to “determine how much WoundRight knew about WoundRounds (or Telemedicine), and [to ascertain] whether WoundRight has other minimum contacts with Illinois, in addition to its electronic entry into Illinois and its intentional tortious conduct! ] directed at Illinois and Illinois consumers.” [33] at 3, 11, 15; [40] at 2, 8.
For the reasons stated below, the Court concludes that it lacks personal jurisdiction over Defendant and accordingly grants Defendant’s motion [28] and dismisses the amended complaint for lack of personal jurisdiction. The Court respectfully denies Plaintiffs requests for jurisdictional discovery.
I. Background
For the purposes of the instant motion, the Court accepts as true the factual allegations relevant to jurisdiction made in Plaintiffs amended complaint, and draws all reasonable inferences in its favor. Cent. States, Se. & Sw. Area Pension Fund v. Phencorp Reinsurance Co., Inc.,
Plaintiffs substantial investments into its product and marketing have paid off. Its ‘WoundRounds” marks have become well-known throughout the wound care industry as emanating from Plaintiff alone, id. ¶ 24, and have provided Plaintiff with a strong national reputation and considerable goodwill with an estimated worth in the millions. Id. ¶¶ 25-26.
Defendant is a limited liability company organized under the laws of Wyoming with its principal place of business in Laramie, Wyoming. Id. ¶2. Defendant uses the term “WoundRight” to denote its goods and services, which according to Plaintiff are “the same or nearly identical” to Plaintiffs “WoundRounds” goods and services. Id. ¶ 27. (Defendant!s affidavit describes its “WoundRight” products as “a complete mobile wound care solution that automate[s] assessment documentation for wounds, ostomies, and incontinence management.” [29-1] ¶ 8. Defendant’s “WoundRight” electronic application (“app”) is intended for use on mobile devices, id. ¶ 7, and it is available for download from third-party websites that can be accessed from Defendant’s website, “woun-drightapp.com.” [27] ¶ 33; [29-1] ¶¶20, 25-26, [29-2] ¶¶ 7-8. Defendant’s website, which was registered on May 15, 2012, [27] ¶ 32, can be accessed by customers anywhere in the United States, see [27] ¶ 33, but customers cannot actually download the WoundRight app directly from the website. See [27] ¶ 33; [29-1] ¶¶20, 25-26, [29-2] ¶¶ 7-8. Customers likewise cannot purchase supplemental “census credits” to expand the utility of the app without placing a telephone call to Defendant’s Wyoming office. [29-1] ¶¶ 25-27; [29-2] ¶¶7-15. Defendant does not have (and never hаs had) any physical presence in Illinois. [29-1] ¶¶ 31-36. Defendant never has sold any products or services to customers in Illinois. [29-1] ¶ 28. It has sent employees to demonstrate and sell its products at industry conferences around the country, but none of those conferences was in Illinois. See [27] ¶ 36; [29-1] ¶¶ 40-41. Plaintiff alleges that Defendant’s actions nonetheless specifically targeted the Illinois market for an electronic wound care and management software system. [27] ¶ 12.
Defendant, like Plaintiff, maintains a presence on the Internet beyond its website. Defendant uses social media, includ
Defendant at some point purchased a Google AdWords ad that appeared as the top rеsult when a user searched Google for the term “woundrounds.” [27] ¶28; id. Ex. 3. The text-only ad included a link to Defendant’s website and read, “Considering WoundRounds? — Don’t waste your time[.] Try the latest wound care app for free!” [27] Ex. 3. Plaintiff alleges that the Google ad “falsely indicates that Tel-emedicine’s products and/or services are a ‘waste of time’ and otherwise disparagingly suggests that Telemedicine’s products and/or services are poor, inferior in some unknown manner, should not be used, and/or would be a waste of time to use, when in fact they are not.” [27] ¶ 30.' Similarly, Plaintiff alleges, the Google ad “misrepresents the nature, characteristics, and/or qualities of Telemedicine and its goods and/or services.” Id. Defendant’s CEO contends in his affidavit that Defendant “has never placed any internet advertisements or sent any email advertisements that are specifically directed at or targeted to individuals or businesses located in Illinois.” [29-1] ¶ 38. As to the Google ad, he avers that “the advertisement was not targeted at Illinois individuals and/or businesses, the advertisement ran for only five days, and the advertisement will not be run again by Wound-Right.” [29-1] ¶ 39. The CEO further asserts that “[p]rior to the filing of this lawsuit, WoundRight was unaware of Tel-emedicine’s existence, was unaware that WoundRoundTM products and services were affiliated with Telemedicine, and was unaware that Telemedicine resided in Illinois and operated its business in Illinois.” [29-2] ¶ 17. Additionally, he avers that “WoundRight has not purposely exploited the Illinois market for its business, either by advertising its products and services on its web-site or otherwise.” [29-1] ¶ 46.
Plaintiff alleges that Defendant has transacted business in Illinois via its advertising, marketing, and solicitation activities; its website; and its placement of its product into the stream of commerce in Illinois. [27] ¶¶ 7-8. Plaintiff also alleges that Defendant specifically targeted Plaintiff and its business in Illinois by using a confusingly similar’trademark, intentionally attempting to cause confusion or create
II. Discussion
A. Personal Jurisdiction
Notwithstanding the parties’ apparent preference that the Court address the merits of'Defendant’s Rule 12(b)(6) arguments, see [29] at 8, [33] at 3-6; [35] at 1-4; [40] at 2-5, the Court resolves the question of personal jurisdiction first because “failure to address jurisdiction before addressing the merits of constitute^] error.” Yassan v. J.P. Morgan Chase & Co.,
1. Legal Standard
Plaintiff asserts claims arising under the Lanham Act, Illinois statutory law, and the common law. The Lanham Act does not authorize nationwide service of process, so this Court sitting in Illinois may exercise jurisdiction over Defendant only if authorized both by the United States Constitution and Illinois law. be2 LLC v. Ivanov,
The federal test for personal jurisdiction under the Due Process Clause of Fourteenth Amendment authorizes a court to exercise jurisdiction over a non-resident defendant only if the defendant has “certain minimum contacts with [the state] such that the maintenance of the suit does not offend ‘traditional notions of fair play and substantial justice.’ ” Int’l Shoe Co. v. Washington,
The purposeful availment inquiry “can appear in different guises,” Tamburo,
The Supreme Court also has emphasized that the “express aiming” test is not an alternative to the minimum contacts
The second wrinkle in this case is that Defendant’s alleged contacts with the forum state occurred almost exclusively via the Internet. The Seventh Circuit long has been “hesit[ant] to fashion a special jurisdictional test for Internet-based based cases,” Tamburo,
If minimum contacts related to the suit are present, before exercising jurisdiction the Court also must consider whether the exercise of personal jurisdiction comports with “traditional notions of fair play and substantial justice.” Burger King,
Where, as here, the issue of personal jurisdiction is raised by a motion to dismiss and is. decided on the basis of written materials, Plaintiff has the burden of making a prima facie case of jurisdictional facts. Tamburo,
2. Analysis
Here, Defendant maintains a website, uses social media, attends industry conferences, and ran a Google ad. Plaintiff contends that these activities subject Defendant to personal jurisdiction in Illinois because it intentionally has:
(1)used Plaintiffs trаde name and trademark as a search keyword in the Google ad with the intention of diverting Plaintiffs customers and potential customers to its own website;
(2) defamed Plaintiff and its product in the Google ad by suggesting that Plaintiffs product is a waste of time;
(3) disparaged Plaintiffs goods and/or services in the Google ad by indicating that they are a waste of time;
(4) adopted and used a confusingly similar name to Plaintiffs trade name and trademark and misappropriated the goodwill associated with them; and
(5) attempted to create actual confusion to deceive customers, consumers, industry personnel, and the general public as to the source of Defendant’s goods and/or services and their affiliation or connection with Plaintiffs’. .
at 7. These five alleged acts essentially collapse into two actions on Defendant’s part: running the Google ad and using the name and mark “WoundRight” across several platforms. Plaintiff contends that these contacts are sufficient.to support the exercise of personal jurisdiction in Illinois under Tamburo v. Dworkin,
As explained in Tamburo (and several other Seventh Circuit cases), the Supreme Court’s decision in Calder v. Jones,
there. Plaintiff sued in California, however, which is where she lived, and where 600,000 copies of the issue containing the article were distributed. National Enquirer, Inc., and the local distributing company acceded to the exercise of personal jurisdiction over them, but the writer and editor of the story argued that they were not subject to personal jurisdiction in California because they were not responsible for the magazine’s distribution in California, they had no economic stake in its sales there, and the foreseeability of the article’s effect on Jones was not sufficient to confer jurisdiction. See id. at 785-87,
Petitioner South wrote and Petitioner Calder edited an article that they knew would, have a potentially devastating impact upon [Jones]. And they knew that the brunt of that injury would be felt by [Jones] in the state in the State in which she lives and works and in which the National Enquirer has its largest circulation. Under the circumstances, petitioners must ‘reasonably anticipate being haled into court there’ to answer for the truth of the statements made in their article. An individual injured in California need not go to Florida to seek redress from persons who, though remaining in Florida, knowingly cause the injury in California.
Calder,
The Seventh Circuit has distilled from the Supreme Court’s analysis in Calder a three-pronged “express aiming” test for personal jurisdiction in the context of intentionаl torts: “(1) intentional conduct (or ‘intentional and allegedly tortious conduct’); (2) expressly aimed at the forum state; (3) with the defendant’s knowledge that the effects would be felt — that is, the plaintiff would be injured — in the forum state.” Tamburo,
In Wallace v. Herron,
The Seventh Circuit suggested a more expansive view of Calder in two subsequent cases, Indianapolis Colts, Inc. v. Metropolitan Baltimore Football Club Ltd. Partnership,
The Seventh Circuit has acknowledged that “Janmark is hard to reconcile with Wallace and to a lesser extent, with Indianapolis Colts — at least if Janmark is understood as broadly authorizing personal jurisdiction wherever a tort victim is injured.” Tamburo,
In Tamburo, the plaintiff was an Illinois resident who operated a dog-breeding software business. He alleged that the defendants used the Internet to retaliate against him for copying dog-breeding data they had posted online. Specifically, the plaintiff alleged that several of the defendants, who were scattered across the United States and Canada, “engaged in a concerted сampaign of blast emails and postings on their websites accusing him of stealing their data and urging dog enthusiasts to boycott his product.” Tamburo,
As to the American and Canadian defendants, the court found important plaintiffs unrefuted allegations that these defendants “specifically aimed their tortious conduct at Tamburo and his business in Illinois with the knowledge that he lived, worked, and would suffer the ‘brunt of the injury’ there.” Tamburo,
The Seventh Circuit has continued to endorse the “injury plus” variant of the Colder test in cases subsequent to Tamburo. In uBid, Inc. v. The GoDaddy Group, LLC,
The Seventh Circuit continued on this trajectory in Mobile Anesthesiologists Chicago, LLC v. Anesthesia Associates of Houston Metroplex, P.A.,
’ The court “boil[ed] down” its inquiry further — and invoked Tomburo but not Colder itself — in be2 LLC v. Ivanov,
In its most recent case examining personal jurisdiction in the context of intentional torts, Felland v. Clifton,
The Court takes several important lessons from this line of cases. First, the “express aiming” test cannot be satisfied merely by allegations of intentional tortious conduct. “Something more” is needed. Tamburo,
That relationship is tenuous at best here. Plaintiff has alleged that Defendant intentionally used Plaintiffs trade name and mark in a Google ad, thereby infringing on Plaintiffs trademark, defaming and disparaging Plaintiff, and interfering with Plaintiffs business.
The content of Defendant’s Google ad had nothing to do with Illinois, and Plaintiff has not alleged that the ad was specifically aimed at Illinois or even viewed by customers or potential customers in Illinois. The only connection between Defendant’s allegedly tortious ad and the forum state is Plaintiffs location there. The same is true of Defendant’s use of the allegedly infringing and confusing “WoundRights” mark. “But the plaintiff cannot be the only link between the defendant and the forum.” Walden,
Regardless of whether Defendant knew that Plaintiff was located in Illinois, see [27] ¶¶ 10, 39; [29-2] ¶¶ 17-18, the “injury plus” (and minimum contacts) requirement is not met here, particularly if Colder in fact “require[s] a showing that the defendant intended to reach forum-state readers.” Tamburo,
Plaintiff seeks to avoid this result by requesting jurisdictional discovery to “determine how much WoundRight knew about WoundRounds (or Telemedi-cine), and whether WoundRight has other minimum contacts with Illinois, in addition to its electronic entry into Illinois and its intentional tortious сonduct! ] directed at Illinois and Illinois consumers.” [40] at 8. This request respectfully is denied. Plaintiff has provided the Court with 17 exhibits spanning approximately 75 pages, see [27] & [27-1], and, after carefully reviewing these documents, the Court has been unable to locate even a single explicit reference to Illinois or any suggestion that Defendant may purposely have - targeted Illinois or its residents. Moreover, Plaintiff has not indicated what it expects to uncover through jurisdictional discovery that could establish minimum contacts beyond the contacts already alleged (and thus accepted as true unless specifically refuted, see pgs. 891-92, swpra) in relation to this case. It appears that Plaintiff hopes to establish general jurisdiction by searching for contacts beyond those related to this case. The Court is skeptical that Plaintiff could establish general jurisdiction where contacts with the forum state are insufficient to support specific jurisdiction. General jurisdiction “means that the defendant can be required to answer any claim that arose anywhere in the world” and “requires that the defendant be ‘essentially at home’ in the forum.” Abelesz v. OTP Bank,
The Seventh Circuit has held that “[a]t a minimum, the plaintiff must establish a colorable or prima facie showing of personal jurisdiction before discovery should be permitted.” Cent. States, Se. & Sw. Areas Pension Fund v. Reimer Express World Corp.,
III. Conclusion
For the reasons stated above, the Court grants Defendant’s motion to dismiss for lack of personal jurisdiction. [28]. Because the Court lacks personal jurisdiction over Defendant, it does not assess the merits of Defendant’s alternative requests to dismiss for improper venue, transfer venue, and to dismiss certain counts of Plaintiffs amended complaint for failure to state a claim. See Walden,
Notes
. The Seventh Circuit was prescient in this regard. The Supreme Court very recently emphasized — in a case not cited or brought to the Court's attention as supplemental authority by either party — that “Calder made clear that mere injury to a forum resident is not a sufficient connection to the forum. Regardless оf where a plaintiff lives or works, an injury is jurisdictionally relevant only insofar as it shows that the defendant has formed a contact with the forum State.” Walden v. Fiore, - U.S. -,
. This is not to say that Plaintiff's allegations necessarily can or have overcome Defendant's Rule 12(b)(6) motion to dismiss these counts. Because the Court concludes that it lacks personal jurisdiction over Defendant, it cannot and does not reach the merits of the 12(b)(6) motion.
. Plaintiff has intimated that Defendant’s affidavit "lacks complete credibility,” [33] at 7 n.3; see also [40] at 2 (alleging that the affidavit contains "numerous misrepresentations and half-truths”), but the affidavit is not so facially incredible that the Court finds it appropriate to disregard at this stage. Contra be2 LLC v. Ivanov,
. To the extent that the Court has considered the parties’ arguments on the venue issue, the Court would be inclined to transfer venue to the District of Wyoming pursuant to 28 U.S.C. § 1404(a), if it had jurisdiction to do so.
