MEMORANDUM OPINION AND ORDER
What started off as a dispute over the unauthorized use of a single sheet of paper from a fax machine has resulted, somewhat ironically, in the depletion of hundreds, if not thousands, of additional pieces of paper in furtherance of this litigation. It is with some hope of reducing the unnecessary state-law claims that often are brought in these “fax-blasting” cases that the court adds more pages to the burgeoning pile.
I. BACKGROUND
Plaintiff, Stonecrafters, Inc., filed a three-count complaint against defendant, Foxfire Printing and Packaging, Inc., alleging violations of the Telephone Consumer Protection Act (“TCPA”), 47 U.S.C. § 227 (Count I), the common law tort of conversion (Count II), and the Illinоis Consumer Fraud and Deceptive Business Practices Act (“ICFA”), 815 ILCS 505/2 (Count III). According to the allegations in the complaint, on or about October 9, 2008, defendant sent plaintiff a one-page fax advertisement without having received express invitation or permission to do so. Plaintiff further alleges that it suffered damages as a result of the unwanted fax, including a loss of the paper and toner used to print the fax and a loss of its employees’ time that was spent receiving, reviewing, and routing the fax. Plaintiff purports to bring its complaint as a class action, asserting that defendant faxed the same or similar advertisements to “forty or more persons.”
Currently before the court is defendant’s motion to dismiss Counts II and III of the complaint, filed pursuant to Federal Rule of Civil Procedure 12(b)(6). For the reasons stated below, the motion to dismiss is granted.
II. ANALYSIS
A. Count II — Conversion
In its motion to dismiss, defendant argues that Count II of plaintiffs com *613 plaint fails to state a claim for conversion because defendant never exercised dominion and control over the paper and toner used to print the fax advertisement. Defendant also argues that the de minimis nature of the injury alleged is insufficient to give rise to a claim for conversion.
Defendant’s first argument lacks merit and does not warrant much discussion. The material alteration of a chattel can constitute conversion, even if thе defendant never took actual possession of the chattel.
See, e.g., Loman v. Freeman,
The doctrine of
de minimis non curat lex,
or “the law doesn’t concern itself with trifles,”
Brandt v. Bd. of Educ. of City of Chi.,
This court recognizes that its conclusion differs from thе approach taken in
Centerline Equipment Corp. v. Banner Personnel Service, Inc.,
First, although the
Centerline
court recognized that the claimed loss of one sheet of paper might be “niggling,” it nevertheless found that the plaintiff stated a claim for conversion because “a class claim could be more substаntial, and class treatment is regularly afforded in cases where no individual plaintiff has suffered any great loss.”
Id.
However, this aggregate-harm approach conflicts with the general rule that a plaintiff must first have a valid cause of action in his own right before he can proceed to represent a class.
See, e.g., Chambers v. Am. Trans Air, Inc.,
Second, the
Centerline
analysis appears to conflate thе concept of nominal damages with the doctrine of
de minimis non curat lex
when it states: “the
[de minimis
] maxim may not apply at all, as Illinois courts have permitted conversion claims to be brought for only nominal damages.”
An awаrd of nominal damages “presupposes a violation of sufficient gravity to merit a judgment, even if significant damages cannot be proved.”
Brandt,
In contrast, a claim barred by the
de minimis
doctrine concerns a different category of claims in which the plaintiff has suffered no more than negligible damages from the beginning.
See, e.g., Purtell v. Mason,
A review of
Illinois Education
also is illustrative of this distinction. In
Illinois Education,
the plaintiffs claimed that the defendants had converted $1,378.50 in membership dues.
Based on the above reasons, the court concludes that the de minimis nature of plaintiffs conversion claim warrants a dismissal of Count II of the complaint.
B. Count III — Illinois Consumer Fraud Act
Defendant also argues in its motion to dismiss that plaintiffs ICFA claim should be dismissed because, among other things, it fails to allege an unfair
*616
practice.
4
In determining whether a practice is unfair in violation of the ICFA, Illinois courts consider: “(1) whether the practice offends public policy; (2) whether it is immoral, unethical, oppressive, or unscrupulous; [and] (3) whether it causes substantial injury to consumers.”
Robinson v. Toyota Motor Credit Corp.,
As to the first factor, there is little dispute that the alleged practice of sending unsolicited fax advertisement offends public policy.
See, e.g., Centerline,
The second and third
Robinson
factors have not garnered similar agreement among the courts in this district. Under the second factor, “[a] practice may be considered immoral, unethical, oppressive, or unscrupulous if it imposes a lack of meaningful choice or an unreasonable burden on the consumer.”
Lusida,
Likewise, an analysis of the third
Robinson
factor demonstrates that plaintiffs ICFA claim lacks merit. The inquiry under the third factor is whether the alleged conduct “causes substantial injury to consumers.”
Robinson,
Moreover, even if this court were to assume that the aggregate harm to the class as a whole cоuld be considered under the third
Robinson
factor, the complaint still would fail to plausibly suggest a substantial injury. In Count III of the complaint, plaintiff alleges that the proposed class “consists of thousands of persons in Illinois and throughout the United States.” Assuming that plaintiff has a good-faith basis for making such an allegation,
6
a thousand people suffering damage in the amount of a couple of pennies,
see Kim,
In sum, a review of the Robinson factors reveals that plaintiffs claim under the ICFA fails to properly allege an unfair practice. Accordingly, the court concludes that Count III of plaintiffs complaint also should be dismissed.
III. CONCLUSION
Based on the foregoing, the court grants defendant’s motion to dismiss Counts II *618 and III of plaintiffs complaint. In doing so, the court wishes to emphasize that this ruling does not mean that plaintiff is completely barred from recovering based on defendant’s alleged unlawful conduct. Plaintiffs claim under the TCPA in Count I remains pending, and plaintiff may be able to recover under that statute, which is specifically designed to address the alleged conduct.
Notes
. In its complaint, plaintiff asserts that "Defendant also converted Plaintiffs employees' time to Defendant's own use.” This is, of course, an improper consideration under the theory of conversion because a person’s time is not a chattel over which plaintiff had the immеdiate and unconditional right to possess.
.
See, e.g., Sadowski v. Med1 Online, LLC,
No. 07 C 2973,
. The
Centerline
court's reliance on
Illinois Education Association v. Illinois Federation of Teachers,
. Because defendant's unfair-practice аrgument is dispositive, the court need not discuss, and expresses no opinion on, defendant's alternative arguments that plaintiff failed to allege the requisite intent or that the conduct did not occur primarily and substantially in Illinois.
. The court in
Sadowski
specifically rejected the position taken in
Lusida
that the inclusion of a removal number on the unauthorized fax demonstrates that the recipient has a choice.
Compare Sadowski,
. The allegation, made "[o]n information and belief,” that the class consists of thousands of peоple is particularly odd considering that earlier in the complaint, and adopted by reference into Count III, plaintiff alleged that the class consists of "forty or more persons.” While technically these two allegations are not inconsistent, the court questions whether the latter is anything more than a "naked assertion devoid of further factual enhancement.”
Ashcroft v. Iqbal,
556 U.S.-,
. This calculation assumes a loss of $0.02 per page for each unauthorized fax advertisement. In this court's view, the estimate of two cents per page may be too generous, given the ordinary cost of paper and toner, especially if the paper is purchased in bulk (i.e. a case as opposed to a single ream). Thus, the true aggregate amount of harm may be even lower than noted above.
