[¶ 1] Brandon Thongsavanh appeals from a judgment of conviction entered in the Superior Court (Androscoggin County, Gorman, J.) after a jury found him guilty of murder pursuant to 17-A M.R.S.A. § 201(1) (1983)
I. BACKGROUND
[¶ 2] On March 3, 2002, a street fight in Lewiston ended in the fatal stabbing of Morgan McDuffee. Upon investigation, the police came to believe that Thongsa-vanh was involved in the murder. They brought him in for an audiotaped initial interview, following which they arrested him and then videotaped a second interview. Thongsavanh was later indicted and charged with McDuffee’s murder.
[¶ 3] Before the jury was sworn on the first morning of trial, Thongsavanh moved in chambers to exclude evidence of the highly inflammatory phrase “Jesus is a cunt” written on the T-shirt he wore the night of the murder. The State argued that the phrase helped several witnesses place Thongsavanh at parties earlier in the night, and helped show that he handed over a different shirt to police when they asked for the clothing he wore that evening.
[¶ 4] The court initially appeared prepared to agree with Thongsavanh, stating
[¶ 5] Other issues raised on appeal include the following: (1) the prosecutor’s references to Thongsavanh’s character and credibility in the opening statement;
II. DISCUSSION
[¶ 6] We only address the evidentiary dispute regarding the T-shirt. We review a trial court’s decision to admit evidence pursuant to Rule 403 to determine if it exceeds the bounds of the court’s discretion. State v. Turner,
[¶ 7] Rule 403 requires the trial court to weigh the probative value of evidence offered by one party against the danger the evidence will unfairly prejudice the other party. M.R. Evid. 403. The Rule does not protect a party from all prejudice, but only serves as a guard against unfair prejudice:
It should be emphasized that prejudice, in this context, means more than simply*42 damage to the opponent’s cause. A party’s case is always damaged by evidence that the facts are contrary to his contentions; but that cannot be ground for exclusion. What is meant here is an undue tendency to move the tribunal to decide on an improper basis, commonly, though not always, an emotional one.
State v. Hurd,
[¶ 8] There can be little doubt that disclosure of the phrase on Thongsavanh’s T-shirt presented an extremely high danger of unfair prejudice.
[¶ 9] The State contends the phrase helped some witnesses place Thongsavanh at various parties on the night of the murder. It further contends that the phrase is evidence that he turned over a different shirt to police when they asked him for his clothes. These arguments are undercut, however, by the fact that, at trial, Thong-savanh did not dispute that he attended the parties, and that the shirt he gave to the police was a different shirt. Moreover, only one of the four witnesses who repeated the phrase at trial did not know Thongsavanh by sight. As Thongsavanh suggested in chambers, whatever slight probative value the shirt might have had, the State could have made the same point by paraphrasing the phrase to reduce the danger of prejudice. The State was obviously more than capable of doing so as it repeatedly referred to the “Jesus shirt” after the jury heard the literal phrase six times.
[¶ 10] Instead, the State highlighted the literal phrase early in its opening statement, and went on to use or elicit it five more times in testimony. In these circumstances, the phrase’s admission was a fundamental injustice. When a jury begins a trial with a deep antipathy for the defendant, it is difficult to ensure a fair trial. This is precisely the injustice Rule 403 is intended to prevent. We therefore vacate the conviction and remand for a new trial.
The entry is:
Judgment vacated. Remanded to the Superior Court for further proceedings consistent with this opinion.
Notes
. Tide 17-A M.R.S.A. § 201(1) (1983) has since been amended by P.L. 2001, ch. 383, § 8 (effective Jan. 31, 2003), codified at 17-A M.R.S.A. § 201 (1)(A) and (B) (Supp.2003).
. In its arguments in chambers the State also asserted that the phrase would demonstrate "who this defendant is, and the jury has the right to know that.” The State made repeated arguments to this effect, and the record plainly reflects the fact that the State believed the phrase revealed some traits of Thongsavanh’s character.
.Thongsavanh objected pursuant to Maine Rules of Evidence 403 and 404. Rule 403 excludes relevant evidence "if its probative value is substantially outweighed by the danger of unfair prejudice ...M.R. Evid. 403. Rule 404 excludes "[ejvidence of a person’s character or a trait of character ... for the purpose of proving that the person acted in conformity therewith on a particular occasion ...." M.R. Evid. 404(a).
. We have recently suggested in another context that when a court is required to weigh the probative value of evidence against the danger of unfair prejudice it should articulate its rationale on the record. See State v. Braley,
. The Maine Bar Rules forbid attorneys from asserting "a personal opinion as to the justness of a cause, as to the credibility of a witness ... or as to the guilt or innocence of an accused.” M. Bar R. 3.7(e)(2)(v). These principles apply with particular force to the prosecutor who, as the representative of the people, is bound not only to zealously advocate her position, but also to promote justice and help ensure that defendants receive a fair trial. See M. Bar R. 3.7(i).
. We have established a three-part test governing the admission of booking photographs:
(1) the prosecution must show a demonstrable need to introduce the photograph;
(2) the photograph, if shown to the jury, must not imply that the defendant has a prior criminal record; and (3) the introduction at trial must not draw particular attention to the source or implications of the photograph.
State v. Robbins,
. The State may suggest that a defendant lied as long as the evidence justifies that opinion and the prosecutor couches the commentary in terms linking the accusation to the evidence. State v. Harnish,
. As an initial matter, the State contends that Thongsavanh failed to preserve for appeal the issue of the offensive T-shirt because he did not raise an objection each time the phrase was mentioned during the trial. The State relies primarily on two cases in which we held that a defense motion in limine failed to preserve an issue when the defendant did not later object to the admission of the evidence at trial. State v. Thornes,
