Hernandez Auto Painting and Body Works, Inc. (“Hernandez Auto”) sued State Farm Mutual Automobile Insurance Company and several of its employees (collectively, “State Farm”), alleging in its complaint that State Farm steered individuals away from having repairs completed at Hernandez Auto, in violation of the Georgia Motor Vehicle Accident Reparations Act (MVARA), OCGA § 33-34-6 (a), (b), and that, in doing so, State Farm committed “trade libel/ injurious falsehood” (hereinafter, “trade libel”). State Farm moved to dismiss the lawsuit for failure to state a claim based on the grounds that there was no private cause of action under the MVARA, and that Georgia law did not recognize the tort of trade libel. The trial court granted State Farm’s motion with respect to the MVARA claim, and it denied the motion with regard to the trade libel claim. 1
In Case No. A11A0962, we granted State Farm’s application for an interlocutory appeal of the trial court’s denial of its motion to dismiss Hernandez Auto’s trade libel claim. We reverse because Georgia does not recognize the tort of trade libel.
In Case No. A11A0963, Hernandez Auto cross-appeals from the trial court’s grant of State Farm’s motion to dismiss the MVARA claim. We affirm because the MVARA does not provide a private cause of action.
“When reviewing the grant of a motion to dismiss for failure to state a claim, we review the dismissal de novo, construing the
complaint’s allegations and all possible inferences therefrom in favor of the plaintiff.” (Citation omitted.)
Daly v. Mueller,
So viewed, the record evidence shows that Hernandez Auto filed the instant action in state court after a similar suit in federal court was dismissed for failure to state a claim. 2 In the present state court suit, Hernandez Auto claimed that State Farm “continuously and systematically” steered potential customers away from Hernandez Auto, and to repair shops with whom State Farm had negotiated rates “below reasonable market value.” Hernandez Auto alleged that its reputation was harmed, and that it suffered economic damage when State Farm made disparaging and false remarks to insured individuals about the quality of Hernandez Auto’s services, the reasonableness of its hourly rates, and the behavior of its owner.
Case No. Al 1A0962
1. State Farm argues that the trial court erred by denying its motion to dismiss Hernandez Auto’s trade libel claim because such is not a recognized tort under Georgia law. State Farm also argues that this Court should not recognize a cause of action for trade libel because it would be duplicative of other, well-established torts, such as general defamation and tortious interference with contract. We agree.
One who publishes a false statement harmful to the interests of another is subject to liability for pecuniary loss resulting to the other if (a) he intends for publication of the statement to result in harm to interests of the other having a pecuniary value, or either recognizes or should recognize that it is likely to do so, and (b) he knows that the statement is false or acts in reckless disregard of its truth or falsity.
Restatement (Second) of Torts § 623A (1977). The Restatement also extends this section to apply “to the publication of matter disparaging the quality of another’s land, chattels or intangible things, that the publisher should recognize as likely to result in pecuniary loss to the other through the conduct of a third person in respect to the other’s interests in the property.” (Emphasis supplied.) Id. § 626. The commentary of the Restatement (Second) indicates that the particular form of injurious falsehood that involves disparagement of quality of another’s land or intangible things is commonly called “trade libel,” and that the purpose of the “action for injurious falsehood is to protect [the] economic interests of the injured party against pecuniary loss. . . .” Id. §§ 623A cmt. (g), 626 cmt.
The trial court’s order relied upon this Court’s decision in
Eason Publications v. Atlanta Gazette,
Review of Georgia authority reveals only one instance where trade libel was specifically discussed, in dicta, as a potential cause of action. See
Ga. Society of Plastic Surgeons v. Anderson,
The Supreme Court of Georgia explained in Anderson:
If the statement reflects merely upon the quality of what the plaintiff has to sell or solely on the character of his business, then it is injurious falsehood alone. Although it might be possible to imply some accusation of personal incompetence or inefficiency in nearly every imputation directed against a business or a product, the courts have insisted that something more direct than this is required for defamation. On the other hand, if the imputation fairly implied is that the plaintiff is dishonest or lacking in integrity or that he is perpetrating a fraud upon the public by selling something that he knows to be defective, the personal defamation may be found. In this case it is common to sue in defamation because the damages are more comprehensive. Action may be brought in the same suit for both torts, however, so long as the damages are not duplicated.
Although the Supreme Court of Georgia discussed § 623A of the Restatement of Torts, 2d, however, it did not adopt this section or related § 626. See
Anderson,
supra,
Moreover, we discern no necessity to create the tort of trade libel under the circumstances here. In particular, as State Farm suggests on appeal, the tort of trade libel overlaps with several torts already recognized under Georgia law, particularly defamation and tortious interference with business relations. With respect to oral defamation, or slander, such can consist of “[m]aking charges against another in reference to his trade, office, or profession, calculated to injure him therein.” (Punctuation omitted.) OCGA § 51-5-4 (a) (3). Compare Restatement (Second) of Torts §§ 623A, 626. In order to recover on a claim of tortious interference with business relations, the plaintiff must establish that the defendant: “(D acted improperly and without privilege, (2) acted purposely and with malice with the intent to injure, (3) induced a third party or parties not to enter into or continue a business relationship with the plaintiff, and (4) caused the plaintiff financial injury.” (Citation and punctuation
omitted.)
ASC Constr. Equip. USA v. City Commercial Real Estate,
Based on the foregoing, we decline to create a separate tort of trade libel under Georgia law. Cf.
United States Fidelity &c. Co. v. Paul Assoc.,
Case No. Al 1A0963
2. In Case No. A11A0963, Hernandez Auto cross-appeals from the trial court’s grant of State Farm’s motion to dismiss the MVARA claim. Hernandez Auto argues that a private cause of action exists under the “anti-steering” provision of the MVARA, OCGA § 33-34-6, because (i) the “default rule” is that a private right is created for the
OCGA § 33-34-6 provides:
(a) Subject to the provisions of subsection (b) of this Code section, no insurer shall represent to a person making a claim under a motor vehicle insurance policy that the use of or the failure to use a particular repair facility or particular repair facilities may result in the nonpayment of a claim.
(b) No insurer shall require a person making a claim under a motor vehicle insurance policy to use a particular repair facility or particular repair facilities in order to settle a claim if the person making the claim can obtain the repair work on the motor vehicle at the same cost from another source.
Contrary to Hernandez Auto’s contention, “it is well settled that violating statutes and regulations does not automatically give rise to a civil cause of action by an individual claiming to have been injured from a violation thereof.” (Footnote omitted.)
Govea v. City of Norcross,
Significantly, the MVAJRA does not expressly provide a private right of action for repair facilities. Instead, the General Assembly provided the Insurance Commissioner with the authority to enforce the provisions of Title 33, including OCGA § 33-34-6. See OCGA § 33-2-24;
Cross v. Tokio Marine & Fire Ins. Co.,
“[T]he absence of language in OCGA § [33-34-6] creating a private right of action strongly indicates the legislature’s intention that no such cause of action be created by said statute.” (Citation and punctuation omitted.)
Cross,
supra,
Judgment reversed in Case No. A11A0962. Judgment affirmed in Case No. A11A0963.
Notes
The trial court also denied State Farm’s motion to dismiss as to Hernandez Auto’s claims for attorney fees ?md punitive damages.
In the federal lawsuit, Hernandez Auto raised claims of tortious interference, MVARA violations, unjust enrichment, injunctive relief, and bad faith.
Given this conclusion, we need not consider State Farm’s alternative arguments on appeal.
