Petitioners AT & T Mobility, LLC and AT & T Mobility Corporation (hereinafter collectively referred to as “AT & T Mobility”) seek a writ of prohibition in connection with the December 1, 2009, order of the Circuit Court of Brooke County denying their motion to compel arbitration. AT & T Mobility asserts that the trial court misapplied this Court’s decision in
State ex rel. Dunlap v. Berger,
I. Factual and Procedural Background
In February 2003, Respondent Charlene Shorts purchased a cellular phone and set up an account for wireless telephone service with AT & T Wireless. 1 When Ms. Shorts failed to make timely payments in connection with this account, AT & T Wireless terminated her service on May 6, 2003. As a result of thаt termination, an early termination fee of $150 was assessed pursuant to the contractual arrangement under which Ms. Shorts purchased and activated her mobile phone in 2003. 2
AT & T Wireless eventually sold the debt of Ms. Shorts’ unpaid termination fee to Palisades Collections LLC (“Palisades”). Seeking to collect the unpaid termination fee plus interest, 3 Palisades filed a complaint in June 2006 against Ms. Shorts in the Magistrate Court of Brooke County, West Virginia. Denying any liаbility for the subject debt, Ms. Shorts asserted a counterclaim against Palisades under the West Virginia Consumer Credit and Protection Act (“CCPA”). See W.Va.Code §§ 46A-1-101 to -8-102 (2006). After Palisades removed the action to the Circuit Court of Brooke County, Ms. Shorts amended her counterclaim to add class action claims 4 against AT & T Mobility. 5
Following removal to federal court and subsequent remand to the circuit court, 6 AT & T Mobility moved the circuit court to compel Ms. Shorts to pursue her counterclаims in arbitration based on her consent to various wireless agreements. 7 AT & T Mobility argued that the primary obligation to arbitrate arose under the terms of the 2003 service agreement. It maintained, however, that the procedural aspects of the arbitration were governed by a service agreement that Ms. Shorts entered into with Cingular in 2005 along with various “consumer friendly” modifications that AT & T Mobility implemented for all of its customers in 2006 and 2009. 8
In responding to the mоtion to compel below, Ms. Shorts took the position that the terms of the 2003 agreement were the only applicable provisions that governed the issue of arbitration. To decide which arbitration *576 provisions were controlling, the trial court looked to the language in the Cingular service contract that Ms. Shorts executed in 2005, which provided that “Cingular and you (such references include our respective ... predecessors in interest [аnd] successors and assigns) agree to arbitrate all disputes and claims ... arising out of or relating to this Agreement, or to any prior oral or written agreement, for Equipment or services between Cingular and you.” Citing to this language, the trial court opined: “[W]hen Shorts was sued in 2006 by Palisades, she had the right to arbitrate her 2003 AWS [AT & T Wireless] phone service disagreement under the more beneficial Cingular arbitration terms.” Rejecting Ms. Shorts’ position that the 2003 agreement was singulаrly controlling, the trial court ruled: “It is the 2005 arbitration agreement, with its consumer oriented revisions in December 2006 and March 2009, that the court finds to be ... the focus of the legal issue before the court.” 9
After discussing the array of customer-oriented improvements effectuated by the 2006 and 2009 modifications to the arbitration clauses contained in AT & T Mobility’s wireless agreements,
10
the trial court proceeded to determine whether the arbitration agreement was enforceable in light of this Court’s opinion in
Dunlap. See
On February 18, 2010, AT & T Mobility filed a petition with this Court seeking a writ of prohibition in connection with the trial court’s refusal to compel arbitration. As the basis for its petition, AT & T Mobility raised two issues: “(1) Whether an arbitratiоn provision like ATTM’s, which neither imposes undue costs on the consumer nor limits the consumer’s remedies, is unenforceable under West Virginia law merely because it requires that arbitration be conducted on an individual basis; and (2) Whether the FAA [Federal Arbitration Act] precludes interpreting West Virginia law to deem arbitration provisions unenforceable merely because they require that arbitration be conducted on an individual basis.”
This Court issued a rule to show сause on April 14, 2010, returnable on September 8, 2010. On June 14, 2010, AT & T Mobility filed a motion seeking to continue oral argument and stay proceedings on the writ of prohibition in light of an appeal currently pending before the United States Supreme Court 14 that presents the issue of whether the Federal Arbitration Act preempts states from conditioning the enforcement of an arbitration agreement on the availability of procedures such as class wide аrbitration when those procedures are not necessary to ensure that the parties may fully vindicate them rights. Upon determining that the second of two issues raised by AT & T Mobility in the *577 petition before us is likely to be addressed by the United States Supreme Court in AT & T v. Concepcion, 15 we limited our consideration in this proceeding to the issue of whether the absence of class wide arbitration in a consumer arbitration agreement renders the arbitration agreement unconscionаble per se under West Virginia law.
II. Standard of Review
AT & T Mobility contends that the trial court exceeded its powers when it refused to enforce Ms. Shorts’ agreement to arbitrate. As we recognized in
State ex rel. Saylor v. Wilkes,
In determining whether to entertain and issuе the writ of prohibition for cases not involving an absence of jurisdiction but only where it is claimed that the lower tribunal exceeded its legitimate powers, this Court will examine five factors: (1) whether the party seeking the writ has no other adequate means, such as direct appeal, to obtain the desired relief; (2) whether the petitioner will be damaged or prejudiced in a way that is not correctable on appeal; (3) whether the lowеr tribunal’s order is clearly erroneous as a matter of law; (4) whether the lower tribunal’s order is an oft repeated error or manifests persistent disregard for either procedural or substantive law; and (5) whether the lower tribunal’s order raises new and important problems or issues of law of first impression. These factors are general guidelines that serve as a useful starting point for determining whether a discretionary writ of prohibition should issue. Although all five fаctors need not be satisfied, it is clear that the third factor, the existence of clear error as a matter of law, should be given substantial weight.
With these factors in mind, we proceed to determine whether AT & T Mobility has established the necessary grounds for a writ of prohibition.
III. Discussion
AT & T argues that the trial court wrongly read this Court’s decision in Dunlap as requiring a determination that any contractual provision which prevents class wide arbitration necessarily renders thе agreement unenforceable on grounds of unconscionability. As the trial court made crystalline in its order, it viewed the decision it reached as ineluctable under Dunlap. In reaching its decision below, the trial court misapprehended the dictates of our ruling in Dunlap.
In its ruling, the lower court expressed the conviction that its judicial hands were effectively tied in ruling on the enforceability of the subject arbitration provisions.
16
As we recognized in
Dunlap,
determinations of unconscionability must be made on a “case-by-case basis.”
See
*578
While
Dunlap
was clearly an expansion of our jurisprudence, that decision did not alter the legal underpinnings necessary to establish unconscionability. In discussing the elements of an unconscionability claim in
Saylor,
we identified “‘gross inadequacy in bargaining power’ combine[d] with ‘terms unreasonably favorable to the stronger party’ ” as the foundation for such a claim.
In Dunlap, we identified in generalized terms the types of provisions contained in an adhesion contract that may qualify as unfair for purposes of uneonseionability. In syllabus point two of Dunlap we held:
Exculpatory provisions in a contract of adhesion that if applied would prohibit or substantially limit a person from enforcing and vindicating rights and protections or from seeking and obtaining statutory or common-law relief and remedies that are afforded by or arise under state law that exists for the benefit and protection of the public are unconscionable; unless the court determines that exceptional circumstances exist that make the provisions consciоnable.
Provisions in a contract of adhesion that if applied would impose unreasonably burdensome costs upon or would have a substantial deterrent effect upon a person seeking to enforce and vindicate rights and protections or to obtain statutory or common-law relief and remedies that are afforded by or arise under stаte law that exists for the benefit and protection of the public, are unconscionable; unless the court determines that exceptional circumstances exist that make the provisions eonscionable. In any challenge to such a provision, the responsibility of showing the costs likely to be imposed by the application of such a provision is upon the party challenging the provision; the issue of whether the costs would impose an unconscionably impermissible burden or deterrent is for the court.
Looking to the specific result that obtained in Dunlap rather than applying the additional standards that we adopted in Dunlap, the trial court incorrectly reasoned that all contracts of adhesion that bar punitive damages and class wide relief are facially unconscionable. Dunlap does not impel or require that conclusion. 18 As this Court recognized in Dunlap, every case in which the issue of an unconscionable adhesion contract is raised must be examined on the basis of the language of that particular contract in conjunction with thе specific facts surrounding the dispute.
As we observed in
State ex rel. Clites v. Clawges,
Standing alone, the lack of class action relief does not render an arbitration agreement unenforceable on grounds of unconscionability under this Court’s decision in
Dunlap. See Schultz v. AT&T Wireless Svs., Inc.,
In
Dunlap,
we expressed doubt that “small-dollar/high volume” claims such as that at issue would be pursued without the availability of class action relief.
19
See
Based on the limited record that is before us, it appears that this ease stands in severe contrast to the concerns of legal representation; burdensome mediation costs; and nom
*580
inal recovery that we articulated in
Dunlap.
Pursuant to the arbitral provisions that the trial cоurt found to be controlling (2005 agreement plus the 2006 and 2009 modifications),
20
Ms. Shorts bears no costs with regard to an arbitration proceeding. As to her potential recovery, the governing arbitration clause provides that there is a minimum recovery of $10,000 for any customer who is awarded more in arbitration than the last written settlement offer made by AT & T Mobility. And if the arbitral award exceeds the last settlement offer extended by AT & T Mobility, the claimant has a right to doublе attorney’s fees. This double award is in addition to any attorney’s fees and expenses the customer has a right to under applicable state laws. Finally, as mentioned above, Ms. Shorts’ relief is not limited by the arbitration forum as she is entitled, under the provisions the trial court found to govern, to an award that provides for all statutory and punitive relief that is available in a court. These same arbitration provisions were recently upheld by a federаl district court judge.
See Wince v. Easterbrooke Cellular Corp.,
While the trial court made a finding as to which arbitration provisions governed the parties’ dispute, it did not proceed to make the determinations required for declaring an adhesion contract to be unconscionable.
22
The trial court made no findings as to the four-part test we articulated in
Art’s Flower Shop. See
In light of the trial court’s misinterpretation of our decision in Dunlap and its failure to engage in a meaningful analysis of whether the subject arbitration provisions are unconscionable, we grant the writ as moulded to require the trial court to review its ruling on AT & T Mobility’s motion to compel arbitration. In reviewing the motion, the trial court is required to make specific findings on the issue of unсonscionability that comport with the tests for unconscionability we established in Art’s Flower Shop and in Dunlap.
Writ granted as moulded.
Notes
. AT & T Wireless merged with Cingular in October 2004. As a result of a corporate name change, Cingular became AT & T Mobility in 2007.
. Under that original contract, Ms. Shorts was required to arbitrate any disputes she had with AT & T Wireless on an individual rather than a class wide basis.
. Through that complaint, Palisades sought to recover a debt of $794.87 plus prejudgment interest of $242.52 for an aggregate amount of $1,037.39.
. The class of individuals that Ms. Shorts seeks to represent is: "All persоns who agreed to a term contract for cell phone service with Cingular or AT & T between June 23, 2002, and the present, and who, at any time during the term of the contract, had a billing address in West Virginia.”
. Through the amended counterclaim, which includes three claims for relief under the CCPA, Ms. Shorts seeks actual damages, statutory damages, statutory attorney’s fees, and cancellation of the underlying debt.
. AT & T Mobility removed the case to U.S. District Court for the Northern District оf West Virginia pursuant to the Class Action Fairness Act, 28 U.S.C. § 1332(d)(2)(A) (2005). The district court remanded the case to the circuit court; the Fourth Circuit Court of Appeals affirmed the remand; and the U.S. Supreme Court denied certiorari.
. According to AT & T Mobility, Ms. Shorts agreed to arbitration under the 2003 wireless agreement based on terms contained in the service agreement which provided that usage of the phone indicated consent to the contractual terms. With regard to the 2005 agreеment with Cingular, Ms. Shorts signed a service agreement that contained an agreement to arbitrate disputes.
. Those “consumer friendly” terms include the following: (1) both parties can bring claims in magistrate court in lieu of arbitration; (2) AT & T Mobility pays the costs of arbitration; (3) there is no restriction on remedies, i.e. punitive damages and attorney’s fees may be awarded; (4) a customer's billing address determines the venue of arbitration; (5) a customer may opt to havе an in-person hearing, a telephonic hearing, or a "desk arbitration”; (6) confidentiality is not required; (7) AT & T Mobility may not seek attorney’s fees; and (8) AT & T Mobility is required to pay customers either the arbitration award or $10,000 plus double attorney’s fees if the award *576 is more than AT & T Mobility's last settlement offer.
. Ms. Shorts’ counsel represented during oral argument that he did not object to the trial court’s ruling that the 2005 agreement, along with the 2006 and 2009 modifications, are the controlling provisions with regard to arbitration.
. See supra note 8.
. The inclusion of a ban on punitive damage recovery as a justification for its ruling is problematic for two reasons. First, the trial court recognized in its order that beginning with the 2005 agreement, punitive and statutory damages are recoverable in arbitration to the same extent as in court. Second, Ms. Shorts is not seeking punitive damage recovery through her counterclaim demands. Given this inconsistency, we view the class action restriction as the sole basis for the trial court’s ruling on unconseionability.
. The parties agree that the contracts at issue are adhesory in nature.
. Observing that were it not for Dunlap, its "decision might be different,” the trial court commented that ”[t]he facts in Dunlap ... were a lot more inexcusable than the claims of wrongdoing suffered by Shorts in this case.”
. The high court granted certiorari to the Ninth Circuit Court of Appeals’ decision in
Laster v. AT & T Mobility LLC,
. See supra note 14.
. See supra note 13.
.While the trial court’s order purported to predicate unconscionability on the absence of both class action relief and punitive damages, punitive damages are not banned under the *578 agreement found to be controlling by the trial court and the counterclaim plaintiffs are not seeking punitive damages. See supra note 11.
. Rather than categorically denouncing arbitration, we recognized in
Dunlap
that it is an "honorable mechanism” "that has found a respected place in the commercial life of our nation.”
. At issue in
Dunlap
was an unauthorized charge of $8.46, comprised of $1.48 for credit life insurance and $6.96 for property insurance in connection with a jewelry purchase.
. This Court does not address the issue of which agreement is controlling, finding that the issue is not properly before us. See supra note 9.
. After delineating the various incentives to bring claims (e.g. no costs to claimants, unlimited relief, possibility of $10,000 award plus double attorney’s fees), the court rejected the plaintiffs’ defense of unconscionability, stating that "in light of these ... incentives, the class action restriction cannot be deemed unfair.”
Wince,
. To be clеar, this Court takes no position on whether the contractual provisions at issue are unconscionable. Given the undeveloped record on the issue, such a determination cannot be made.
. As this Court made clear in
Dunlap,
the denial of the consumer’s right to present claims to a jury was not a basis for our determination that the contract at issue was unconscionable.
See
