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Spirit Airlines, Inc. v. Northwest Airlines, Inc.
431 F.3d 917
6th Cir.
2005
Check Treatment
Docket

*1 in the case Cooey intervened also Dennis, held that we court.

district its discre not abuse court did “the district to dem Dennis failed holding that tion on of success a likelihood onstrate “Dennis held that further We merits.” will suffer that he failed demonstrate change a injury absent irreparable adopt Without protocol.” execution Ohio in Dennis the conclusion rejecting ing or to demonstrate a failure is there merits, we of success likelihood court the district find nevertheless not abuse discretion case did aof granting for the criteria weighing denying restraining order and stay or because primarily requested, the relief v. Nelson untimely. See motion was 637, 124 S.Ct. 541 U.S. Campbell, (2004) (holding that 2126, 158 L.Ed.2d na minute the last may consider “a court stay execution application ture of re equitable grant deciding whether Dis lief.”) States v. United (citing Gomez District the Northern trict Court for 1652, 118 653, 112 Cal., S.Ct. 503 U.S. (1992)). L.Ed.2d stay of execution request DENIED. INC., AIRLINES,

SPIRIT Plaintiff-Appellant,

v. INC., AIRLINES, NORTHWEST Defendant-Appellee.

No. 03-1521. Appeals, Court States United Circuit. Sixth Sept. Argued: 15, 2005. Dec. Filed: Decided and

ARGUED: Arnold, Richard Alan Ken- Nachwalter, ny, Seymour, Arnold, Criteh- low Spector, Miami, & Florida, for Appel- lant. Denvir, James Boies, P. Schiller & Flexner, Washington, D.C., for Appellee. ON BRIEF: Richard Arnold, Alan Wil- Blechman, liam J. Kevin Murray, J. Kenny Nachwalter, Seymour, Arnold, & Critchlow Miami, Spector, Florida, for Appellant. Denvir, James P. Levitt, Alfred P. Boies, Flexner, Schiller & Washington, D.C., Lawrence G. Campbell, Zinn, L. Pahl Dickinson Wright, Detroit, Michigan, for Appellee.
Before: CLAY, MOORE and Circuit Judges; HAYNES, Judge.* District HAYNES, J.,D. opinion delivered the court, CLAY, J., which joined. MOORE, (pp. 953-59), J. delivered a separate opinion concurring in the judgment.

* Jr., Haynes, Honorable William J. Tennessee, United sitting by designation. Judge States District for the Middle District of tri- context, reasonable conclude we OPINION

AMENDED separate and find that er of fact could HAYNES, Judge. District mar- leisure-passenger distinct low-fare Airlines, appeals Inc. Spirit Plaintiff presented The evidence ket existed. order grant- final court’s the district a market includes support of such to the Defendant judgment summary ing data, the testi- marketing own Airlines, Plaintiffs Inc. on officials, the find- marketing mony of its attempted monopolization claims regulators ings government 2 of the Section under monopolization Moreover, based on the evidence experts. § 2.1 Act, 15 U.S.C. Antitrust Sherman of fact could a reasonable trier presented, engaged that Northwest alleged predation, at the time find that tac- predatory other pricing predatory geographic two relevant mar- airline in the leisure tics concentrated, Northwest highly routes was and Detroit- Detroit-Boston for the kets share, overwhelming market possessed sum, district routes. Philadelphia high. Ac- entry were and the barriers not Spirit’s proof had found court of fact could trier cordingly, a reasоnable North- established *5 pred- in engaged that Northwest conclude the Specifically, markets. in these west mar- passenger leisure atory definition rejected Spirit’s court district in geographic routes on these two kets fare to as limited low market the relevant out of the business. Spirit force order to adopted North- passengers leisure presented on the Finally, evidence based of all market definition west’s a reasonable trier experts, Spirit’s conclusion, the this routes. these With on exited the that once fact find could total that Northwest’s found court district to re- market, raised its Northwest for these total costs its exceeded revenues during pre- it incurred coup the losses Moreover, opined court the district routes. we reverse Accordingly, period. dation passen- fare or leisure if the low even summary judgment favor grant appropriate market were ger to the case and remand the demonstrated expert proof Northwest’s con- further proceedings court for ex- district revenues still Northwest’s total opinion. this The district sistent with relevant costs. ceeded proof Spirit’s expert deemed court and revenue costs

analysis of Northwest’s BACKGROUND2 A. FACTUAL conclu- these Given implausible. to be 1. Parties it unneces- sions, deemed the district court other sary Spirit’s to decide for a its certificate obtained claims. practices Michigan service scheduled 1992, One In Charter One. 1990 as record, Charter when our review From fare a low Spirit, name to changed its fa- light in a most is considered evidence in De- of operations its base carrier in this with required Spirit, as vorable infra, district court because the 2. As discussed appeal, North- pendency of this During the summary stay for granted motion bankruptcy. The automatic west filed for law, 362(a)(1) applies this we are applicable § judgment, 11 U.S.C. under under 953, Lines, light 310 F.3d Air in a appeal. In re Delta record the factual required to view Cir.2002). stipula- (6th Upon parties' non-moving par- Spirit, most favorable tion, bankruptcy entered order court ty- on stay lifting decision the automatic appeal. Spirit's 1992, troit. In Spirit had four airplanes negotiations with Airways U.S. to use two servicing 140,931 four cities passen- with gates that Northwest subsequently ac- gers, approximately employees and an- quired. The district Spir- court found that nual revenues of approximately mil- $60 it did secure short term leases from Unit- Spirit’s primary lion. point routes were ed Airlines and Airlines, Continental but point flights between Detroit-Atlantic City that Spirit $100,000 expended to add its and, time, for a By Detroit-Boston. the Detroit-Philadelphia flight. Spirit also end of Spirit had added service to paid a 25% higher landing fee than airlinеs cities Florida and in Spirit expand- that had leases with the Detroit airport ed to other cities. Spirit targeted local authority. price-sensitive leisure or passengers whose Spirit explored expansion of its is generally travel such discretionary, service between Detroit cities, and other passengers visiting relatives, friends and including Boston and Philadelphia. Mark and tourists or vacationers might who not Kahan, Spirit’s general counsel, explained otherwise fly. Spirit’s pricing strategy that these major two have cities business provided incentive to such leisure and leisure travelers. model, With unrestricted, travelers with but non-re- Spirit expected to primarily attract fundable fares. services lacked price conscious or leisure Spir- traveler. service, first class frequent flyer benefits, management it’s considered the Detroit- and connecting service. Leisure or low Philadelphia route a particularly attractive price-sensitive passengers purchase tickets given its other flights from the with use, restrictions e.g., their an ad- Philadelphia airport and the poten- route’s purchase vance or stay-over requirement, *6 tial price-sensitive base of and leisure trav-

in exchange for low prices for a particular elers. route. On 15, 1995, December Spirit 1992, com- In Spirit approached the Detroit a single menced daily non-stop trip round Metropolitan airport’s management about flight between Detroit-Philadelphia on access an to additional ticket counters and 87-seat airplane DC-9 at a gates. fare with $49 a Because “Northwest a had stran- load factor of percent. 74.3 glehold Spirit soon on gates the at Metro,” Detroit experienced higher factor load Spirit’s on the (J.A. 1336). efforts “were futile.” DetroiN-Philadelphia in June, 1996, route Northwest controlled the majority of the rising to percent 88.5 gates percent 64.1 at the Detroit airport either lease January, 28, 1996, On June Spirit secondary rights from other airlines. added a second non-stop round trip flight cited an internal Northwest memo- for the Detroit-Philadelphia route. On randum advocating that when Detroit built 15, April 1996, Spirit started its its Detroit- airport, new the existing Detroit conc- Boston route with one daily non-stop ourses should be destroyed, so that other round trip, initially $69, at fares of and $89 carriers not would “benefit from the vacu- $109. um which is created once va- [Northwest] cates its existing gates” at the old Detroit 1995, By Spirit operated 10 aircraft and (J.A.

airport. 41). serviced 13 travel 583,969 routes carrying

Spirit was allowed to gates use formerly passengers and employing approximately used Trump Charter, Shuttle and but 450 people. 1996, By Spirit increased its could not permanent secure a gate ar- capacity aircraft, to 11 with 15 routes. In rangement. Spirit was unsuccessful in its June 71,364,828 had seat miles

923 Philadelphia was U.S. tor for the service million and of $62.9 revenues annual with 780). (J.A. Airways US Airways. and employees. approximately provider service highest the cost was 1926 as air founded in was Northwest (J.A3 479), expert Spirit’s and the Chicago Minneapolis the for carrier mail “compli- Airways as a U.S. characterized at Minne- operations The firm’s route. (J.A. 3796). of Northwest. competitor ant” developed Northwest and grew apolis daily non-stop round had six Northwest merged By Northwest hub there. Detroih-Philadelphia trip on flights Airlines, had hubs which Republic with four. Airways had U.S. route and In Northwest Memphis. Detroit carri- passenger largest air fourth was Response 2. Northwest reve- annual with States er United Entry from domestic billion nues $9.1 Competi- “New adopted its Northwest At the Detroit operations. international response Analysis” for its Equilibrium tive “controlled” Northwest airport, Metro (J.A. on its routes. competitor any new per- had 78 gates and airport’s 3514). North- analysis, step In one of De- from the travel passenger of all cent new en- impact considers west airport. troit-Metro revenue. service on trant’s hub-and-spoke operates Northwest two, wheth- studies step Northwest Id. Detroit, Minne- hubs at with network Id. route. capacity to add er In the hub Memphis. Paul apolis-St. Dailey admits Paul executive connecting as the serves the hub system, “art” than “sci- is more analysis that this cities that other flights between point (J.A.1649). ence.” (J.A. In a “spokes.” serve North- Spirit’s entry, At time not do word, system passengers in this fare for Detroit- lowest unrestricted west’s single on a journey their begin or end lowest and its Philadelphia flight was $355 spoke from a flight is The initial flight. way. US each was fare $125 restricted deplaning, and after the hub airport to to North- comparable Airways’ fares were flight to a second boards Initially, neither Northwest fares. west’s destination, another ultimate passenger’s *7 fares nor its Airways reduced nor U.S. restricted offers Northwest spoke airport. entry into Spirit’s after capacity added clubs, tickets, airport fre- and unrestricted route, Spirit until Detroit-Philadelphia benefits, seat selec- advanced flyer quent factors, high as e.g., as high load service, achieved tion, classes first and other entry Spirit’s Before April 88% utilizes the Northwest meals. on-board route, Northwest into Detroit-Boston which, in es- policy, management yield service non-stop air provided maximize the revenue sence, seeks “to daily 8.5 route with Detroit-Boston ... and domestic network for our earn we fare unrestricted its trips; lowest round highest at its every seat try to sell fare $411, restricted and its lowest was (J.A fare.” possible Spirit’s en- Prior to way. each was $189 Northwest of- entry, Spirit’s Prior ca- its to reduce intended try, Northwest Detroit-Bos- on the non-stop service fered route the Detroit-Boston pacity For routes. Detroit-Philadelphia ton 3,238 seats by 13.7% of 1996 summer route, Northwest Detroit-Philadelphia 3,753 seats. the De- For share. a 72% market had dra- 15, 1996, Northwest April Effective route, had 89% Northwest troit-Boston Detroit- fare on the its matically reduced only competi- Northwest’s share. $69, Boston route to offering this lowest lowest fare for 92.5% of days during fare on flights. all of its Northwest also predation period. daily non-stop increased its round trip Spirit’s monthly load factors on the De- flights on the Detroit-Boston route to 10.5. troit-Philadelphia route were 43% (July added a 289-seat Northwest DC-10 air- 1996), 36% (Aug.), 31% (Sept.). As a re- plane that had three Spirit’s times entire sult, Spirit abandoned its Detroit-Philadel- daily capacity on the Detroit-Boston route. phia September 29, route on 1996. On

Prior Spirit’s entry into the 28, 1996, October Northwest increased its fare had been in Northwest’s excess of lowest unrestricted fare on the Detroit- route, On the $300. Detroit-Boston 74.5% Philadelphia route to 20, April $279 and passengers Northwest’s flew on fares at 1998, increased that fare to $416. route, or below For this $69. Northwest passengers fares were Spirit’s than less lowest fare on days 93.9% of the during B. PROCEDURAL HISTORY Spirit which flew this route. In July Spirit its filed Section 2 against claims 74% of passengers Northwest’s on the De- Northwest for anti-competitive and exclu- troit-Boston route flew on fares at or be- sionary practices, including, but not limited $69, low that percentage but in Sep- fell to, predatory pricing. Spirit’s complaint

tember, 1996 to 67%. monthly alleged, in pertinent part: average load factors on the Detroit-Boston during route price response part As scheme, this unlawful and as 1996), were (April 18% 21% (May), 24% explained below, more fully Northwest (June), (July), 31% (August), 29% 17% targeted certain the routes on which (September). Spirit never flew more than it and competed and substantial- 1,700 month, passengers per while North- ly capacity increased began 30,000 west averaged well over below Northwest’s average variable cost per month during the period. same or its average total Further, cost. 19, 1996, On June Northwest reduced its part of scheme, its unlawful Northwest unrestricted) lowest (including fares to $49 hampered Spirit’s ability compete at on all Northwest flights on the Detroit- Detroit by denying Spirit access to un- Philadelphia By route. August gates used controlled Spirit discontinued its flight second on charging and/or unreasonable Detroit-Philadelphia Septem- route. On and discriminatory prices to use those 30, 1996, ber Spirit abandoned its Detroit gates, and upon belief, information and Philadelphia route. Northwеst resumed threatening to eliminate or eliminating status as the provider of non-stop discounts, promotions or other benefits *8 service on the route. Spirit’s After exit on companies to greater the Detroit met- route, this Northwest increased its fare ropolitan if area companies those desig- initially to and $271 later to as $461 its nated a carrier other than Northwest for lowest unrestricted fare. From July to service to or from Detroit ... September 1996, 40.5% of Northwest’s The combination of very low and passengers flew on fares or at below $49. very high capacity on the Detroit-Bos- By September 70% of Northwest’s ton route caused Northwest’s revenues passengers flew on fares above on $49 the on that city pair go into free fall ... Detroit-Philadelphia route and equal to or sum, below In Northwest transport- time, $69. At that dramatically ed fares than Spirit’s less fares, lowered its matching Spirit’s $^9 By routes. these Spirit on these on capacity fare, and increased one-ivay standards, opined that Spirit’s experts city pair the routes were prices on these Northwest’s against punch one-two Northwest’s average Spirit’s De- costs. and its variable Detroit-Boston below Spirit produced months after was that within troit-Philadelphia expert proof markets when, by markets, result Norbhioest intended North- the exit from these Spirit’s quarter start that successfully completely recouped and west of fourth service to abandon Spirit was substantially higher fares losses with its forced city pairs. both on routes. capacity and reduced these (emphasis at 19 and Appendix Joint addition, Spirit In Northwest’s cited added). at the high enplanements market share discovery, North- completion of Upon expansion of airport, Detroit Northwest’s summary judgment, con- moved west response on these routes in capacity its sum, showed: that evidence tending, significant and barriers entry, Spirit’s (1) product or the relevant service market, enabling North- entry in this connecting pas- included local and market engage in a west successful airport on the sengers through Detroit from this market campaign to drive Detroit-Philadelphia and Detroit-Boston its lost from its recoup and to revenues times, (2) routes; relevant that at all on these routes. As the predatory pricing its revenues exceeded Northwest’s - injury pre- from Northwest’s competitive (3) routes; costs on these variable dation, reduc- significant cited the price- market of Spirit’s proposed if even on number of leisure travelers tion market were or leisure travelers sensitive competitive op- who lost the these routes revenues on total Northwest’s appropriate, from the Detroit price of low travel tion its relevant still exceeded routes these paid and who sub- airport to these cities (4) price costs; that Northwest’s low travel these stantially higher prices to response to strategy pro-competitive was a this market. Spirit’s exit from after routes mar- entry geographic into these kets. adopted court ruling, In the district its upon relied response, Spirit In its of the relevant definition Northwest’s opined on the definitions who experts, found that market and product or services mar- and service geographic relevant its costs revenues exceeded kets, characteristics anticompetitive reject- court these routes. district on market, ap- the determination service of the relevant Spirit’s definition ed costs of Northwest’s propriate measure in that market, that even concluded but recoupment based likelihood of exceeded its Northwest’s revenues essence, Spir- record. the factual upon district As the these routes. costs or product that the relevant proof was it’s summarized: court price- market is low service facts established brute [T]he for the travelers or leisure fare sensitive not fall below did that Northwest’s fares Detroit-Philadelphia Detroit-Boston *9 costs, and airline’s variable the routes, mar- geographic undisputed produced sufficient has not Spirit [] ap- opinions, Spirit’s experts’ kets. author- legal pertinent identified facts or of is Northwest’s measure costs propriate opinion experts’ ity to validate the addi- providing costs incremental al- some pricing occurred below-cost these capacity divert tional ternative, legally relevant “lowest ing fare” to submit statements of the remain- “price-sensitive” market. ing issues case in this the event that

[*] [*] [*] [*] [*] [*] Northwest’s summary judgment motion granted. submission, were In its Spirit governing The law predatory claims of portions maintains that of its claims for explicated in as Brooke injunctive damages and relief would re- Group and endorsed scholars includ- main viable even in the face of such an ing Spirit’s experts, own deliberately es- Nonetheless, ruling. adverse Spirit any qualitative judgments chews about then states that “remaining these por- competitive desirability of one busi- tions, unaccompanied by Northwest’s act practice ness verses another. The sole of predatory pricing, do not warrant the objective benchmark is whether the time, money and resources necessarily alleged predator’s prices exceed its prosecution involved with the of the re- costs, by reference to products it maining portions of the fedеral antitrust actually sells and the markets in which it (Plaintiffs action.” Post-Hearing State- actually competes with alleged vic- 3). ment of What Remains at Conse- tim of predation. standard, Under this quently, the Court’s award of summary the record compels the conclusion that judgment to Northwest leaves nothing were not predatory, further to in this resolve case. operated because the profitably airline on both the Detroit-Boston and Detroit- (J.A. 80, 29). 81 at n. Philadelphia during pe- routes the entire alleged riod of predation. Consequent- C. THE SUMMARY JUDGMENT ly, Spirit having failed as a matter of law RECORD to establish the prong first of the Brooke 1. Market Characteristics standard, Group Northwest is entitled Passenger Industry Airline to summary judgment in its favor on Spirit’s claims pricing. proof before district court in- (J.A. 80). Department cluded a of Transportation study finding that “low-fare air carriers As Spirit’s remaining Section 2 provide important competitive service and claims, consider-, court district deemed benefits: fare levels are much lower and ation of unnecessary them given its conclu- traffic higher, levels on routes served sion about predatory pricing, con- .by (J.A. 1388). low-fare airlines.” Spirit’s ceded. expert’s analysis revealed that low fare conclusion, Given this the Court need carriers significantly reduce the fares of not address Northwest’s two remaining major carriers: markets that “[i]n do in- arguments in support of its motion ... hubs, volve dominated low-cost service re- This only leaves the question whether in average sults way one savings fare anything remains of claims in per (J.A. passenger, $70 or 40 percent.” outset, this case. As noted at the 876, n. 4 quoting Department the U.S. alleges that engaged in other Transportation, The Low Cost Airline Ser- anticompetitive forms of conduct apart Revolution, vice April, 1996 at p. from predatory pricing, but parties’ current round of submissions addresses The record also study, includes a “Pred- theory the latter recovery. atory Pricing To Industry” U.S. Airline resolve uncertainty, the Court invit- Clinton V. Oster of Indiana University ed parties at the December hear- Strong and John S. of the College of Wil- *10 January travel in 2001. For Oster-Strong study Miami for The Mary. liam and travel, of United offered 6 different markets “the number in 1590 notes that ranging increased dramatical- coach fares the lowest fare traveling $1,045. large highest number of seats to the fare of to the of ly response $483 2591). (J.A. The fares.” at low offered multiple give fares an airline These that there study also reflects Oster-Strong flexibility in price considerable how to in this Competitive Tools” “Multiple are could, flights. on its The airline seats price non-price industry provide example, average service at low for offer among airlinеs. competition for bases by simply making large a number fares Tools. While Multiple Competitive in the lower cate- seats available fare of impor- is an passenger pays fare a did in the gories, as Northwest third airlines competition, of tant element 1996 in the Detroit to Phila- quarter of solely on the basis compete don’t Conversely, of if there is delphia market. Instead, they com- the ticket. price meaningful and no' sufficient demand of includ- multiple dimensions pete over can competition, the airline offer most-of price; ticket number ing: high average of its service at fares mak- timing those day and the flights a ing of few or no seats available the lower flight the characteristics flights; categories. fare flight is itinerary such as whether s{i í¡í if: ^ single-plane ser- continuing nonstop, However, service; presence of a low-fare vice, rebates to connecting reduces an carrier such as Southwest frequent the traveler in the form of flier discoimts; ability high to extract fares airline’s in- corporate programs or from travelers. including service flight amenities food ways together; club commission gers most also dimension one courage given flight, conditions of travel cost are competitor. Airlines [*] lounges; and so another, on their how compete importantly, in which airlines can narrowly travel [*] ground amenities closely may miss the can offer different fares overrides flights particularly attaching restrictions or To focus by paying agents # defined. the seats offering only limited rather than those of to some fares forth. [*] (TACOs), to en- to book full compete with travel if range Airlines can on a [*] including passen- spaced single of the agent on a and, [*] (J.A. 2589, 2590, ward the lower is much smaller matically shifts the distribution these $173 pay them. away from the still remain all of the fare entry, as was the case before cally. that the proportion to about categories entry of a low-fare carrier dra- There are still tickets sold after low-fare categories after low-fare $115. fare classes. The result proportion higher fare classes to- has tickets fare fell (emphasis changed *}* Some sold entry, of travelers ‍​‌‌​​‌​‌‌​‌​‌‌‌‌​​‌​‌​‌‌​​‌‌‌‌​‌​​​​‌​​‌‌‌​​​‌‌​‍from about high fares in each of entry, but dramati- of fares added). but ^ gates industry, access catego- In the airline in some fare number of seats critical, is not determined but access example ries [A]n coach/econo- entrant, and, a new types open competition my fares with associated class to en- barrier gate Air- access is a substantial by United restrictions offered [is] Elzinga, one try. Professor Kenneth from Denver to flights for its lines *11 Spirit’s experts quoted analyst one who at University nomics Washington of aspect summarized this of the market. who teaches and researches in the areas industrial organization, While route and pricing schedules for antitrust economics industry the airline have been the economics of largely contracts. Professor deregulated years, many analyzed over oth- Leffler Northwest’s experts’ re- er aspects industry ports are still in highly against Northwest’s action Ameri- regulated. Perhaps the important most can Airlines for predatory pricing. Pro- regulation govern- comes from local fessor Leffler in found that those reports, ments, manage which own and air- experts Northwest’s opined that: ports region in their and therefore con- a. air travel between city-pairs are rel- key trol airport bottlenecks to service: evant in economic markets the air- boarding gates runways. access to industry; line Most local airport allocate commissions b. predatory pricing can be a rational gates without a formal market mecha- economic strategy in the airline in- nism ... dustry; (J.A. 797). (quoting Gautam Gowrisankar- c. recoupment an, “Competition Regulation likely for an airline dominant Industry,” Airline Federal Reserve Board relevant economic market air- Letter, San Francisco Economic Num- industry; line 1). 2002-01, ber p. Professor Elzinga’s d. there are substantial barriers to en- report majority shows airport try into industry; the airline gates long-term controlled exclu- e. business travelers constitute a dis- sive-use leases the local airport with au- tinct segment in the airline thority. the GAO found that 76 of industry; gates the 86 at the Detroit airport were by long covered term leases until 2008 and f. the measure of variable Northwest had 64 of such leases. cost in the airline industry should include the cost of changing capacity. Levine,

Michael one of Northwest’s ex- perts against action Ameri- (J.A. 893-94).

can Airlines for predatory pricing opined 2. Market that: Power Entry “The Barriers to in Those Hub, Hub-Network, Relevant Regional At the time of Spirit’s entry into these and National Very Markets Are High. The geographic routes in had Entry Barriers to City Hub-to-Hub 78% of all passengers traveling from the Pairs Are Very High. Also Barriers to Detroit Metro airport gates and 64 of 78 Entry in City Certain Pairs Are Also the airport. Detroit During North- (J.A. 926). High.” action, In that Levine west’s share of the air passenger traveler also stated that facing “[n]ew entrants are market at its Minneapolis hub was 75 to higher cost of entry than even existing enplanements 80% of all and about to65 (J.A. competitors have incurred.” 70% at its Memphis hub. Northwest’s “Existing [airlines] obtained initial their of local passengers share on the Detroit- awareness and facilities pursuant base to Philadеlphia route was between 60-75% of government regulations that protected flown seats. Prior to entry into (J.A. 928). them from competition.” Detroit-Philadelphia North- Leffler,

Professor Keith B. Spir- another west carried about 70% the non-stop it expert, is an Associate route, Professor of Eco- traffic on this daily and offered six *12 Airways Airport a distant second to be Northwest’s unique was “most flights; US strategic Prior asset” that must protected market share of about 27%. be “at awith (J.A. all prime the almost cost.” 2396 and entry, Northwest was Spirit’s to Northwest studied low fare carriers the Detroit-Boston route and carrier on competing estimated that with such air- market share for that route. had an 89% exit, lines could cost mil- Northwest resumed its Spirit’s After $250-$375 lion in annual passen- of local revenue at its hubs. This supplier status as the study expressly route. identified as one service on the Detroit-Boston ger such low cost carrier. Id. markets, his review of these Pro- After addition, Levine, In Michael Elzinga concluded that Northwest Northwest’s fessor president, published executive vice power market on the an arti- possessed sufficient describing cle in 1987 a Detroit-Philadelphia strategy two-fold Detroit-Boston and respond to low fare carriers. This predatory pricing plausi- routes “to make (J.A. 3796). strategy, entitled Elzinga’s competitive In Professor the “new ble.” equilibrium analysis,” view, addresses the im- Spirit’s Northwest’s match of fares pact of a new entrant’s in large passengers for a number of its who service market. “The essence of strategy reflected Northwest’s the price are sensitive Match, simple. yet, or better discrimination beat the new ability engage price entrant’s lowest restricted fare to confine charging higher fares who its attractiveness to unlikely Spirit, e.g., busi- the leisure oriented to travel on travelers, price-sensitive substantially sector of the market nesses even at low- enough Make sure seats are available on prices. er your flights in the market to accommodate The Relevant Market 3. in traffic increases caused the fare war. short, In leave no traveler with either a infra, detail the As discussed more price fly or a schedule incentive to the new record that Northwest’s in- factual reflects (J.A. 2549). entrant.” Significantly, Le- marketing repre- and its ternal documents vine states: “The not oper- incumbent will recognize price the “low or sentatives profitably ate such espe- under conditions or traveler” as sensitive traveler” “leisure if, case, cially, usually as is it is a air a distinct and relevant market higher-cost competitor.” airline than its passenger travel market. After a review Id. market, Spirit’s experts found that of this price-sensi- a leisure travel comprehensive study In of the indus- tive market exists and cited this market as try, Department of United States competition focus of the actual be- “North- Transportation concluded and Northwest. Two federal tween response Spirit’s west’s forced exit regulators studied this and also designed this market and was to do so.” (J.A. 1406). found a distinct market for low fare or

price sensitive or leisure travelers.

5.Recoupment Strategy

4. Northwest’s recoupment, Professor On the issue Mills, issues, describes the Spirit expert, Aside from the market David proof predator’s reflects that Northwest’s Chief Ex- view below cost strategy” the Detroit Metro “an investment that is the core ecutive Officer deemed Markets, (1987). Levine, Reg. Competition Deregulated 476-78 Airline 4 Yale J. of predation against for successful recoupment pred- test Northwest’s Elzinga-Mills prop- Spirit. Kaplan, Spirit expert, test Dr. Daniel “[t]he Under this atory pricing. challenged strategy calculating to use also er benchmark example, Detroit-Boston route. For reasonably expected gains and the predator’s DC10, justify if North- the firm would earn addition profit losses is (J.A. analysts arbitrarily in the market.” west’s assumed 362% remained target *13 predation, first increase traffic Detroit- “[t]he To determine wholly average upon Spirit’s entry Boston that is compare Northwest’s task is to oper- contrary price-out to model the months when during fares for flights. on the forecast these flights [DetroiU-Boston] ated its average fares would have route to the D. STANDARD OF REVIEW route, but for Northwest’s

prevailed on (J.A. 3169). This fac- alleged predation.” We review the district court’s order monthly financial sac- tor “measure[s] summary Northwest’s motion for granting by charging airline shouldered rifice the judgment de novo. American Council of prevailing the otherwise lev- prices below Physicians Podiatric and Sur Certified ... compares “The second task el.” Id. geons v. American Board Podiatric expect fares Northwest would (6th Cir.1999). 606, Surgery, 185 F.3d 619 immediately charge, during the months We “must also consider all facts after exited the aver- light most favorable the non-movant and pre- that otherwise would have age fares give must the non-movant the benefit in the market.” Id. This second vailed every reasonable inference.” Id. The mov monthly financial “measure[s] factor ing party’s “clearly burden is to show by driving return Northwest could achieve convincingly” any genuine the absence of predatory the market with its Spirit from of material fact. Memphis issues Sims v. pricing.” “eompare[s] Id. The third factor Processors, Inc., (6th 524, 926 F.2d 526 monthly anticipated during sacrifice Cir.1991) (quoting Kochins v. Linden-Ali monthly predation anticipated with the re- mak, Inc., (6th 1128, 799 F.2d 1138 Cir. recoupment during turn to understand 1986)). pricing plausibly

whether would The District Court construed the option profitаble have been North- Matsushita, Supreme trilogy Court’s (J.A. 3170). west to exercise.” Anderson, and Celotex to have “in the Considering the evidence on market aggregate, lowered the movant’s burden in industry, apply- characteristics (J.A. 44). seeking summary judgment.” ing a number of mathematical formulae to respectfully disagree. Supreme We The facts, concluded, in these Professor Mills summary judgment observed that Court sum, successfully that Northwest had re- appropriate where the antitrust claim couped its lost revenue within af- months sense,” “simply makes no economic East Spirit’s departure ter from these routes. Servs., man Image Kodak Co. v. Tech. Inc., 451, 467, 2072, 504 112 U.S. S.Ct. 119 6. Northwest’s Non-Price “[wjhere (1992), L.Ed.2d 265 the record Predatory Practices taken as a whole could not lead a rational Elzinga nonmoving also deemed North- trier of fact to find for the Professor ” matching party west’s combination of its .... Matsushita Elect. Indus. Co. 574, 587, and its v. expansion flight Corp., lower of its Zenith Radio 475 U.S. (1986) (cita- 1348, capacity keys on these routes as the 106 S.Ct. 89 L.Ed.2d 538 omitted). summary Supreme granting judgment plain- Court “has where tions expert opinion antitrust claims on tiffs was deemed preferred to resolve reason- able). basis, focusing ‘partic- on the case-by-case ” East- ular facts disclosed the record.’ infra, As discussed in more detail we Co., Kodak 504 U.S. S.Ct. man conclude that when the evidence is consid- Flooring Ass’n (quoting Maple Mfrs. in a light Spirit, ered most favorable to States, 268 U.S. v. United reasonable trier of fact could find that in (1925)). 578, 69 L.Ed. 1093 More- S.Ct. geographic the relevant and service mar- over, explained, Supreme as the Court kets, the highly markets were concentrat- the non- does not increase Matsushita ed, possessed overwhelming summary on a motion for movant’s burden share, entry and the barriers to “Matsushita demands judgment. result, very high. were As a a reasonable *14 nonmoving party’s that the inferences be trier of fact could conclude that drop- jury....” to a reasonable in order reach ping prices its below its costs well as 468, Kodak, at 112 504 U.S. S.Ct. quickly expanding capacity, Northwest en- Later, in Supreme gaged anti-competitive Court noted: conduct aimed at example, driving Spirit “In certain situations —for where out of the relevant markets. Moreover, competi diffuse and highly present- the market is based on the evidence tive, entry easy, or new is or the by Spirit’s experts, where ed a reasonable trier of adequate capacity lacks excess following Spirit’s defendant fact could conclude that of his rivals exit, to the market shares recouped absorb Northwest losses in- purchase or new quickly and cannot create Ac- during predation period. curred dispоsition of the case capacity summary cordingly, pre- we conclude that has — Ltd. v. appropriate.” Group is Brooke predatory sented sufficient evidence of Group, Tobacco Brown and Williamson summary judgment to withstand 209, 226, 2578, 509 113 S.Ct. 125 U.S. this case. (1993). corollary A of this

L.Ed.2d 168 Group, is that where principle Brooke E. LEGAL ANALYSIS concentrated, the bar highly the market is Act, perti- 2 of the Sherman Section entry high, riers to the defendant has part, “monopo- nent makes it unlawful to capacity, and power market and excess lize, ... attempt monopolize, any part or to recoupment present, is evidence of actual among of the trade or commerce the sev- summary judgment inappropriate. is § ....” 2. “[Section] eral States 15 U.S.C. action, 2 2 single In a we ob addresses the actions firms Section ... “only thorough analysis monopolize attempt monopolize a or to served that protect of the Act is not to purpose each fact situation will reveal whether the unreasonably working anti- from the of the mar- monopolist’s conduct is businesses ket; competitive Byars protect public and thus unlawful.” v. it is to from the (6th Co., 843, Spectrum Sports of the market.” City News 609 F.2d 860 failure Bluff Cir.1979) (citations omitted). 447, 454, 458, McQuillan, v. 506 U.S. prece Our Inc. (1993). 884, if 122 L.Ed.2d 247 opposing party’s dents hold that 113 S.Ct. statute, the defendant must expert provides a reliable and reasonable Under summary monopoly power ... ‘to foreclose opinion support, with factual “use competition, gain competitive to a advan- judgment inappropriate. e.g., Rodg is See ” Co., destroy competitor.’ or to a East- tage, ers v. Monumental Ins. 289 F.3d Life (6th Cir.2002) Kodak, 482-83, 112 442, 504 S.Ct. (reversing 448 an order man U.S. 932 are, Griffith, specific design States v. 334 of which to (quoting United build 107, 941, 100, 92 L.Ed. 1236 monopoly destroy 68 S.Ct. or exclude or competi-

U.S. (1948)). Inc., tion.” Michigan Hosp. Smith v. N. (6th Cir.1983) (cita- 703 F.2d pre- whether has must decide We quotation tions internal marks omit- evidence that Northwest sented sufficient ted) Moreover, in order for a com- pricing to engaged withstand pleted succeed, monopolization claim to summary judgment in this case. Within plaintiff prove general must intent general question are several issues exclude; part monopolist find, trier of fact could what a reasonable by contrast, prevail while on a “mere” leisure travelers consti- such as whether claim, attempt plaintiff prove must industry; market in this tute a distinct specific “destroy intent to competition possessed sufficient whether Northwest Markets, monopoly.” build a Tops Inc. power engage predatory pric- market Markets, Inc., Quality v. 142 F.3d ing; in re- whether (2d Cir.1998). However, monop- “no sponse Spirit’s entry were below an monopolizes olist unconscious of what he costs; appropriate measure of its whethеr doing.” Aspen, 472 U.S. at recouped profits its lost Thus, “[ijmproper S.Ct. 2847. exclusion prices; its reduced and whether the char- (exclusion superior not the result of effi- acteristics of this would facilitate *15 ciency) always deliberately intended.” economically plausible Spirit’s and render (citation 603, Id. at 105 S.Ct. 2847 omit- predatory pricing. assertion of Northwest’s ted). issue, summary judgment princi- On each

ples require us to view the evidence in a Id. at 782. light Spirit. most favorable to 1. Relevant Markets to the merits of Spirit’s As Sec Geographic a. Market Co., claims, 2 tion L.P. v. Conwood U.S. (6th Co., Cir.2002) Tobacco 290 F.3d 768 The threshold issue under Section we requisite proof summarized the for mo 2 is the definition of “the product relevant nopolization attempted monopolization and geographic and [plaintiff] markets in which claims: competes with alleged monopolizer, §

A 2 claim under Act respect Sherman and with monopolization to the (1) claim, requires proof of two elements: defendant, fact, to show that the possession monopoly power (citation in a possesses rele- monopoly power.” Id. (2) market; omitted). vant and acquisi- the willful “A geographic market is defined tion, maintenance, or power use of that as an area competition” of effective or “the by anti-competitive or exclusionary locale in product which consumers of a or “growth means as opposed or can devel- service turn for alternative sources of opment from a resulting superior prod- supply.” Intern., (quoting Id. Max Re/ uct, acumen, One, Inc., or 995, 1016 business historic acci- Inc. v. Realty 173 F.3d (6th Cir.1999)). Aspen Skiing Aspen dent.” v. Co. governs Sherman Act 585, Highlands Skiing area(s)” Corp., 472 U.S. geographic “localized and “the rel 595-96, 2847, 105 S.Ct. 86 L.Ed.2d 467 evant geographic upon] submarkets [based (1985)... “An attempted monopolization commercially significant areas which the § competitor, [under 2] occurs when a operated defendant and in which de [the dangerous success, with a probability of customers fendant’s] could turn to other engages anti-competitive practices suppliers.” v. Dairymen, United States

933 (6th Cir.1981) Inc., 192, products’ peculiar uses, 195 660 F.2d characteristics and facilities, Boxing unique production Club (quoting International distinct cus- States, York, tomers, v. 358 U.S. prices, New Inc. United distinct sensitivity price (1959) 251, 245, 242, L.Ed.2d 270 changes, specialized 79 S.Ct. 3 and vendors.” Id. added). citing Tampa (emphasis Electric Co. v. Nashville Co., 320, 327, 623, 5 Coal U.S. S.Ct. White, &White Inc. v. Ameri (1961)). L.Ed.2d 495, Hosp. Corp., can Supply 723 F.2d opinion,

The district court’s (6th Cir.1983), we identified the “reason parties’ agreement proof and the reflect interchangeability”standard able markets are geographic that the relevant method for defining produсt the relevant the Detroih-Boston and Detroit Philadel or service market. We observed that: phia Spirit’s expert routes. cited an indus “The du Pont noted that Court reasonable try study passen to the effect that in the (1) interchangeability may be gauged industry, airline most basic ger “[a]t its uses, i.e., product whether the substi level, output the unit of of a products tute perform services can transportation passengers airline is be (2) function, same consumer re and/or (J.A. 775). tween cities.” airline “[T]he is, sponse (cross-elasticity); consum industry multiple-product industry is a sensitivity er they levels at which producing selling thousands of differ elect substitutes prod for defendant’s product-travel city pairs ent between (emphasis uct or service.” Id. added and all, level, It is at the route after citing United States v. E.I. du Pont de actually compete airlines with one anoth Co., 994, Nemours & 351 U.S. 76 S.Ct. According Transportation er.” Id. to the (1956) 100 L.Ed. 1264 v. United States Research Board of the National Research Corp., Grinnell 384 U.S. 86 S.Ct. Council, compete “[a]irlines (1966)). *16 16 L.Ed.2d 778 city-pair at the level. There are thousands adopted The district court North origin of combinations of and destination position west’s that the relevant or product (O-D) points that constitute the market for ” service market includes “local” (J.A. 776). .... transportation system our non-stop who travel from Detroit on these In report, Accounting its the General Of flights Philadelphia to either or Boston city-pairs fice stated “that can also be used “connecting” passengers and from other analyze various air markets.” Id. flights who travel to these Northwest cities airport. from the Detroit Based on the

b. Relevant Service Market here, proof a reasonable trier of fact could market, product As to or service recog find that and Northwest both States, in Brown v. Shoe Co. United “discretionary” “price- nize “leisure” or or 294, 325, 1502, L.Ed.2d 510 U.S. 82 S.Ct. passengers as a distinct market sensitive” (1962), Supreme emphasized Court passenger in the air travel market. product may that a market have submark example, during period, of a or For the relevant ets and the definition market sub- separate market on economic realities and Northwest had fares for business focuses North- industry practice. “The boundaries of travelers and leisure travelers. may a submarket be determined west’s internal documents on and (product) fares reflect Northwest’s dis- by examining practical such indicia as trav- industry public recognition or the sub- tinction between business and leisure entity, a el. A Northwest internal document states separate market as economic “FARE RESTRICTIONS AT- In Northwest’s comment on the pro- that its posed policy and that enforcement TEMPT SEGMENTATION” United Transportation Department, States Dr. designed pas- to make “Restrictions (J.A. Tyson presented paper Laura D’Andrea a own demand.” sengers reveal their 4182). entitled, Gerend, “Competition Michael Northwest’s man- Industry: Response the Airline A to the ager pricing, responded for domestic to the Department Transportation’s Proposed “Q: following question: Pricing Did the (J.A. 4188-4205). Policy”. Enforcement Department make distinctions between In pertinent part, Tyson Dr. stated: “Air- products? business and leisure A. Yes.” products lines have on the same “Q. you Do view the business market and different airplane that customers separate market as markets? the leisure offer different characteristics and thus cover a wide 4171). (J.A. Pomerantz, A. Kenneth Yes.” range All prices.... airline seats on a sales, development Northwest’s director of particular flight provide transportation be- analysis, question: answered similar airports tween the two served “Q: they Are considered two different flight, say, but it is not accurate to even markets, business travel and leisure trav- class, specific within a these seats they el? A: I believe are considered dif- provide the same service have the same (J.A. 4173-74). products.” ferent 4202) (J.A. added). (emphasis cost.” against Northwest filed action Ameri- study To Spirit retained can predatory pricing Airlines for and in Professor Kenneth Elzinga, highly G. experts recognized that action Northwest’s regarded Elzinga economist.4 Professor that “business travelers constitute dis- a Professor of University Economics at the segment tinct market in the airline indus- Virginia. Among prior experiences his (J.A. try.” expert report his are as an economist in the United States action, Levine, for that Michael a North- Department of Justice and as consultant to executive, “that opined west there were at the Federal Trade Commission. Professor product least relevant seg- two Elzinga’s publications on antitrust econom- compete: ments which airlines business ics, writings predatory include pricing, discretionary and leisure travel.” below, writings as noted his have been (J.A. 1701). Griffin, John T. another wit- cited Supreme United States Court against ness in Northwest’s action Ameri- pricing opinions. Profes- Airlines, *17 can nothing stated: “There’s Elzinga sor special also served as a consul- necessarily links business fares and leisure tant to Kaplan the Honorable Lewis D. in really fares. We have treated those as complex a antitrust action. objective distinct. And within the of at- ‍​‌‌​​‌​‌‌​‌​‌‌‌‌​​‌​‌​‌‌​​‌‌‌‌​‌​​​​‌​​‌‌‌​​​‌‌​‍tempting my maximize business study, revenue After his Elzinga Professor (J.A. separately.” opined the leisure revenue product that a distinct or service market existed. “The relevant market 2061, Spirit's experts, Elzinga (1981); 4. Professors Kenneth 101 S.Ct. 68 L.Ed.2d 500 Ford States, 562, and David Mills have authored 582, economic Motor Co. v. United 405 U.S. predation studies on that have been cited 1142, (1972). 92 S.Ct. 31 L.Ed.2d 492 See Supreme the United States Court in its anti Elzinga, "Testing also Mills and for Preda- predatory pricing. trust decisions on Brooke Feasible,” Recoupment tion: Is 34 Antitrust Group Ltd. v. Brown & Williamson Tobacco (1989). Spirit's experts Bulletin 868 other 209, 226, 2578, Cotp., 509 U.S. 113 S.Ct. 125 experts eminently and Northwest's are also Indus., (1993); L.Ed.2d 168 Texas Inc. v. Rad qualified. Inc., 630, 8, Materials. 451 U.S. 637 n. cliff

935 all local passen- petition for air travel consists of when it is desired to do so.” in originate par- itineraries gers Byars, whose 609 F.2d at 850 (quoting American another; city and terminate States, 93, ticular Tobacco Co. v. United 147 F.2d words, (6th markets consist of other relevant Cir.1944), aff'd, 781, 112 328 U.S. 66 In city-pairs. service between 1125, (1946)). S.Ct. 90 L.Ed. 1575 litigation, the two markets are the this “The existence of power such ordi of Detroit and Boston and De-

city pairs narily is inferred from posses the seller’s (J.A. 773-74). Philadelphia.” troit and predominant sion of a share of the mar Although Elzinga’s Professor market defi- Kodak, ket.” Eastman 504 U.S. at expressly price- nition is not limited to 112 Judge S.Ct. 2072. Learned Hand clearly El- passengers, sensitive Professor enunciated what has become the classic zinga’s cost-comparison is so limited. explanation of when analysis of the cost- market share becomes Elzinga’s Professor large comparison, passen- enough monopoly: revenue the relevant to constitute a passen- are low fare gers ninety percentage enough this market “over is (J.A. 793-96). gers. Based on the evi- monopoly; constitute a it is doubtful by Spirit, presented including dence sixty sixty-four whether percent would documents, own the testimo- enough; certainly thirty-three be per officials, opinions and the ny of its of cent is not.” v. United States Aluminum Spirit’s experts, (2nd we conclude that a rea- America, Co. 148 F.2d 424 Cir.1945). sonable trier of fact could find that lei- Kodak, In Eastman the Court price-sensitive passengers repre- sure or precedent cited its earlier that possession separate sent a and distinct market in of “over two-thirds the market 2 industry purposes. this for Section monopoly.” 504 U.S. at 112 S.Ct. (citing American Tobacco v. Co. Monopoly Power States, 781, 797, United 328 U.S. 66 S.Ct. pos to whether Northwest (1946)). 1125, 90 As L.Ed. monopoly power in

sessed here, applied As when en Supreme monopoly Court’s formulations tered the Detroit-Boston and Detroit- ability power single are “the seller to markets, Philadelphia Northwest was the output,” raise and restrict Eastman At dominant carrier each market. Kodak, 464, 112 S.Ct. 2072 U.S. entry, had an Spirit’s time of Northwest Inc. (quoting Enterprises, Fortner v. Unit share and 89% market became sole 495, 503, Corp., ed States Steel 394 U.S. route. provider on the DetroiL-Boston (1969)), 1252, 22 S.Ct. L.Ed.2d 495 or the more than a Northwest hаd 70% compe to “control or exclude power Detroit-Philadelphia route. share on the E.I. tition.” United States v. du Pont entry, compet Prior to Co., 377, 391, 76 Nemours & 351 U.S. S.Ct. carrier, *18 Air ed with one other U.S. (1956). 994, 100 L.Ed. 1264 eco “[A]s ways, the Detroit- non-stop service on matter, power nomic market exists when of Philadelphia route. Northwest had 78% can prices ever be raised above the levels traveling all from the Detroit passengers in a charged competitive that would be of at airport gates and controlled 64 the 78 Hosp. market.” Parish Dist. Jefferson 2, 46, long-term under leases. airport the Detroit Hyde, No. 2 v. 466 U.S. 27 n. 104 (1984). market, 1551, left this Northwest 2 de Once S.Ct. 80 L.Ed.2d We on these flights the reduced the number' monopoly power scribed defendant’s routes, restricting output, and increased power prices “to raise or to exclude com- 936 a low significantly. aggressive competition these routes deter with fares on

its if reasonably price, price could even the low exceeds the two measures be These cost, monopoly price-cutter’s average long so as the as a clear exercise interpreted ri- Elzinga price sufficiently deemed the is low relative to its power. Professor Hence, possible that Northwest had vals’ cost. it-is that com- here to establish facts petition prices to render its can be harmed low even power market requisite prices price- if those are not below the plausible successful. predatory pricing Baker, that a reasonable trier of fact cutter’s cost.” Jonathan “Predato- conclude We Elzinga’s opinion ry Pricing Group; Professor after Brooke An Eco- could find that Perspective” nomic a economic conclusion based Antitrust L.J. is reasonable (1994). proof. upon article, “Predation, Competition economic reasonable- In his & evaluating In conclusion, Elzinga’s we Law: In The Airline ness of Professor Antitrust Turbulence views, Supreme Industry” commentators’ as the 67 J. Air. L. & Com. note does, (2002), commonly and as the Paul a Stephen Dempsey, Court district Professor requisite power court As to former airline executive and Professor of did below. engage predatory pricing, Space in successful Law and Director of the Air and Baker, University a former Econo- Jonathan Senior Law McGill noted that: entry at the of Economic Advisers “new cannot sustained where the mist Council be willing sig- and an economist the United States incumbent airline is to endure Justice, opined that “If im- nificant short-term in a Department losses below-cost capital market for perfections pricing strategy designed cause financial prey to have less access to force the new entrant out of the market (or predator, preda- than the then the capital bankruptcy) into so that after the new leaves, may reasonably expect ‘deep tor to use its entrant can incumbent resume way traditional to drive the pockets’ monopoly price gouging well above addition, high if prey competitive According to exit. levels.”5 to Profes- following prey unlikely Dempsey, the exit of the sor a less-well-capital- “[w]hen (because ized, competition low-cost, younger, to be eroded new new entrant airline barriers), enter, entry predatory pricing attempts with competitive re- single recoupment may longer sponse no predatory, is with the intent of strategy.... driving be an irrational A firm can the new entrant out of the mar- Dempsey’s deep, pinpointed, discriminatory 5. Professor research touched on it means action, quoting price by big companies driving the issues in this cut aimed at predation price Michael Levine that "I believe is out of cutters in order then possible possible previous and that it occurs.... [I]t to be able to raise back to their impose prospective for an incumbent to levels. I have little doubt is what North- by pricing trying entrants nonrecoverable costs west was and is to do.” Id. See also way they Klingaman, "Predatory Pricing that seeks to ensure that do not A. Russell significant Exclusionary attract share of re- Other Conduct in the Airline gardless Industry: of the incumbent's own cost.” Id. at Is Antitrust Law the Solution?” 4 (1992) Dempsey (quoting 708. Professor cites Dr. Alfred L.J. DePaul Bus. having Kahn who described Northwest as a Michael Levine: "an incumbent who used policy yield ‘scorched-earth’ in which [below-cost such tactics carrier, People management] quickly develops drove another low fare Ex- a few times press, by substantially reputation response entry. out of the market un- for fierce [Le- dercutting People Express’s price reputational while vine] si- calls this information ‘the *19 ”) (foot- multaneously increasing flights predatory the number of investment in deterrence.’ omitted). predation anything, in the market: "If *20 938 (9th Cir.1981)

Co., Although F.2d 1014 for the this circuit 668 has not had an measure of a rival’s cost for a appropriate occasion to specific enunciate a cost- claim: predatory pricing based test for predation, we feel that the accepted the courts have the Ninth Circuit’s modified Although version of the average variable cost stan- marginal or appropriate. test is Areeda/Turner intent, many indicator of dard as an Id. at (quoting Inglis, 1436-37 668 F.2d at of other allow for consideration factors omitted). 1035-36 with other citations La- leading A exam- predation. indicative of ter, “[i]f, however, we statеd that the hybrid that ple approach of this taken plaintiff proves that the prices defendant’s Inglis. the Ninth Circuit There cost, average were below variable the was taken that position although plaintiff prima has established a case facie generally variable cost is a reli- average predatory pricing and the burden shifts indicator, able there are market situa- to the defendant prove prices to that the firm tions where rational would find it justified regard were without to any antici- prudent average to sell below its varia- pated they may destructive effect have on ble cost. See id. at 1035 n. 32. Con- competitors.” Langenderfer Arthur S. versely, acknowledges it that in certain Inc., Co., 1050, v. S.E. Johnson 729 F.2d . situations, selling average a firm above (6th Cir.1984) (quoting Inglis, 1056 668 guilty preda- variable cost could be 1035-36). F.2d at Consequently, tion. id. at it See 1035. ‘on what a rational firm focuses would This Court has continued to apply this expected prices accomplish.’ have its standard. Directory Mgmnt. Sales Corp. permits it Accordingly, Id. Co., 606, v. Bell Ohio Tel. 833 F.2d 613 n. 3 evidence, any introduction addition (6th Cir.1987); Shavrnoch v. Clark Oil & price figures, to illuminate cost (6th Refining Corp., 726 F.2d 294 pricing rationale behind the defendant’s Cir.1984); Morristoum Block & Concrete policy. Co. v. General Shale Prods. Corp., 660 predatory hold that [W]e to establish F.Supp. (E.D.Tenn.), 430-31 aff'd pricing plaintiff prove must (6th Cir.1987) F.2d (citing D.E Rogers). anticipated benefits of defendant’s Co., Inc., See also Schwartz v. Sun depended tendency on to discipline (6th Cir.2002) F.3d 903-04 (price dis competition thereby eliminate en- crimination claim under the Robinson-Pat- long-term ability hance the firm’s Act, man but the pricing stan reap monopoly power. the benefits of If action). dard is the same as in a Section prices the defendant’s were below aver- providing addition to opinions his age average total cost but above variable the relevant markets and their cost, characteris- plaintiff bears burden of tics, Professor Elzinga was also retained to showing preda- defendant’s was provide If, however, methodology to determine tory. plaintiff proves prices relevant prices that the defendant’s were and costs. below Dr. cost, Kaplan, Daniel plaintiff variable economist who spe- has prima cializes airline preda- established facie case of economics and is the tory pricing and the former director of the burden shifts to the Office of Economic to prove Analysis Board, defendant that the for the were Civil Aeronautics justified without regard any anticipat- performed analysis. Professor David Mills, they ed destructive effect might have on an economist and co-author with competitors. Id. at 1035-36. Elzinga Professor in the earlier cited arti- *21 “Northwest recoupment predation, match[ed] cles, analyzed Northwest’s its earlier profits passengers from for those who Spirit’s its lost fares market. from this after exit instead of Northwest.” might choose predation the employed Professor Mills (J.A. 795). Elzinga noted that Professor developed with Pro- test recoupment mea- appropriate these standards for the and cited the United Elzinga fessor average variable costs are consis- sure of Group in its Supreme Court Brooke States treatise of tent with the classic antitrust decision. Hovenkamp in Professors Areeda and markets, defining the relevant After posit the scholars such “[i]n which following Elzinga established Professor capacity and lower involving case excess determining Northwest’s methodology for customers, the theocrat- prices marginal costs. mar- ically benchmark is short-run correct pre- of a apply price-cost part To respect price to the low ginal costs with involved analysis for this case dation 796).6 (J.A. customers.” marginal or incremental examining Northwest’s re- Utilizing Elzinga’s associated with Professor methodolo- costs the addi- Spirit compared with sponse gy, Kaplan Dr. determined company received tional revenues price- costs for the average actual variable is, by incur- That response. from that on these routes. Dr. passengers sensitive campaign Spir- ring the costs of the Flight Profita- Kaplan utilized Northwest’s revenues did predatory, it claims is what (“FPS”) that bility System collects receive as a result? Is Northwest monthly and costs of each North- revenues posi- these between numbers difference aggregates those flight west and then analysis, in other negative? tive or profitability to determine the numbers words, from the ad- focuses on revenue (J.A. spoke.. and the relevant each hub (i.e., capacity) the extra flights ditional 3256-57). To calculate costs for the routes (at discounted that Northwest added issue, North- Kaplan Dr. determined fares) alleged predation was because “equal average variable costs to be west’s through those additional executed that Northwest the total variable costs Therefore, the assessment of flights. city pair during given serving that incurs (the the revenues predation compares pas- period divided the number time tac- received from this price) city pair during traveling in that sengers (or average tic the incremental versus 3248). (J.A. Kap- Dr. period.” that time variable) cost Northwest incurred months fares for various lan studied the carrying passengers. those Utilizing during 1996. city-pairs for both omitted). (J.A. 788) (footnote of the mar- Elzinga’s definition Professor sum, Elzingа’s methodolo- In Professor ket, fare of Kaplan deemed a $225 Dr. appropriate gy would determine as line dividing between reasonable costs, average of Northwest’s measure other travelers -travelers and sensitive transport the non-con- variable costs 3275). (J.A. 3274, Dr. city-pairs. both on the Detroit-Boston necting passengers analysis, all those Kaplan’s Detroit-Philadelphia routes. As Pro- Philadelphia- traveling both alleged below Elzinga explained, $225 fessor (2d edition Citing Phillip Hoven- E. Areeda and Herbert ¶ Law, Ill, p. kamp, 740 at Antitrust Vol. Detroit and Boston-Detroit were deemed during April though September $85.24 price-sensitive passengers. Id. monthly average 1996. The variable cost ranged between in Phila- $53.47 $60.17 Kaplan

Dr. included within vari- *22 delphia-Detroit during July through Sep- costs, costs, flight passenger able costs:7 (J.A. 3267). tember 1996. 3266 and costs, gate and and ticket counter the lat- price range is a function of the variations depreciation ter in and reflected amortiza- (J.A. (J.A. 3258-60). in the load factor flight. expenses. Kap- tion Dr. 3267).” opined lan that in to its response relation flight to Spirit, Northwest’s costs included In comparing Northwest’s average vari- fuel and labor as well as the cost of the able costs and .Northwest’s average net rep- additional aircraft each market that revenue from all “the service capacity resented the incremental routes, market” on these Dr. Kaplan response Spirit’s presence. Northwest’s found, in sum: (J.A. 3258). The economic cost of using Boston-Detroit: From April through airplane was based on the market lease September percent 74.5 of (J.A. 3259). airplane. rate for the Pas- Northwest’s Boston-Detroit passengers senger variable costs for each route were traveled on fares of $69 less.[ ] processing the costs of a passenger’s ticket (Northwest established the fare in $69 boarding, in-flight the cost of food and response Spirit’s April entry

beverages, expense liability of insur- Boston-Detroit). into Northwest’s $69 ance, and the incremental cost of the fuel fare on Boston-Detroit on average (J.A. carry passenger. needed each generated per passenger net revenue 3259-60). Other relevant variables costs after deducting $61.98 commissions flight attendants, are for pilots, gate and and adding certain ancillary other rev- (J.A. 3258). space. counter enues. This per passenger net reve- Dr. Kaplan then calculated Northwest’s nue was below Northwest’s av- $10.75 average variable costs for Boston-Detroit erage Thus, variable cost. between and Pliiladelphia-Detroit “by dividing the April and September 1996 the fare $69 various cost factors for each route in each being by рassengers used traveling on month that Flight Sys- Profit Northwest’s Boston-Detroit service (“FPS”) variable, tem identifies as as well was below Northwest’s average $10.75 value, by as aircraft the total num- variable cost. ber of traveling seg- on that during ment the relevant period. Philadelphiar-Detroit: time July From The monthly average through September 1996, variable cost in Bos- percent 40.5 ranged ton-Detroit between Northwest’s Philadelphia-Detroit $65.87 pas- costs, report above, In his on variable Professor plus variable costs described takeoff or fees, Elzinga landing also found that "In the airline indus- flying empty the fuel costs of aircraft, try, layers marginal there are several and some additional maintenance (i.e.variable) and crew pas- operation costs.... Think of these as costs incurred from the senger variable the aircraft.'' costs... and include ... ticket, processing pro- cost of the cost of "The third are the costs ... include [that] cessing passenger through gate, opportunity cost associated with the use in-flight beverages, cost of food and insurance Finally... of that aircraft---- route variable liability expenses, and other related and the costs... include all of the costs listed above cost of the extra fuel burned plus because of the setting costs incurred in the new 'station' passenger's weight... counters, [F]light additional facilities, vari- with ticket maintenance able costs ... single-passenger (J.A. include the expenses.” 789-90). and other service during that time average variable cost fares of or less. traveled on sengers $49 (Northwest period. fare established the $49 of a second addition

response (J.A. and Detroit Philadelphia flight between earlier, parties’ experts noted As both 1996). Northwest’s at the end of June average variable calculated Northwest’s on av- Philadelphia-Detroit fare $49 upon based data from Northwest’s costs net reve- per passenger erage generated system, expert FPS data but Northwest’s after during period nue of $44.29 different results his calculation reached adding cer- deducting commissions and revenues. of Northwest’s costs *23 per This ancillary revenues. tain other below net revenue was $11.86 expert, Northwest’s Professor Janusz A. average variable cost on Northwest’s Ordover, is a Professor of Economics at period from Philadelphia-Detroit University Deputy York and former New September In July September to 1996. Attorney for the Anti- Assistant General Phila- percent 70 of Northwest’s Depart- trust Division the United States flew on delphia-Detroit iden- ment of Justice. Professor Ordover below equal but to or fares above $49 step tified his four test determine September fare in The $69 $69. engaged predatory whether Northwest average net revenue generated monopolization: and $58.31, which was Northwest of $1.86 analysis 1. A structural of the relevant cost of serv- average variable below market; in that month. ing Philadelphia-Detroit likelihood of 2. An assessment of the of Northwest’s Consequently, percent (exclusionary) effects re- anticompetitive flew on Philadelphia-Detroit passengers conduct; alleged sulting from the than Northwest’s fares that were less (or analysis pertinent prices An 3. July through average variable cost revenues) and costs to assess whether September 1996. made business competitive response omitted). (J.A. 3249) (footnote impact adverse only because of its sense passen- airline “price-sensitive For the not have made competition and would on and viable; on the Boston-Detroit gers” market if remained and the rival sense routes, Kaplan Dr. Philadelphia-Detroit the firm is An evaluation of whether methodology using the same performed profits foregone dur- recoup able to and found as follows: Northwest’s data behavior. ing period average [Northwest’s] Boston-Detroit: (J.A.387). Yet, analysis, Pro- for his initial pas- price-sensitive from the net revenue analysis an deemed fessor Ordover was be- sengers city-pair on this $64.82 necessary. report, In a rebuttal Step 3 1996. This April September tween the other addressed Professor Ordover Northwest’s av- figure was below $8.07 word, In a Professor Ord- three factors. during pe- that time erage variable cost by comparing North- over concluded riod. on each route average variable costs west’s passen- from all Northwest’s revenue av- Philadelphia-Detroit: [Northwest’s] route, including con- traveling on that price-sensi- gers net revenue from the erage it clear necting passengers, became city-pair was passengers on this tive profit incremental had an 1996. Northwest July September $50.35 each route. below Northwest’s figure This was $6.53 analysis, Professor his Ordover con- the route and the VABSO measure was passen-

sidered the total revenue from all approximately million. These June $5.0 gers, travelers as well as leisure connect- equivalent amounts are to about ing passengers, earned from these routes per one-way segment pas- $68 $58 compared those revenues to North- senger, respectively. positive costs for flights. west’s variable those VABS and VABSO April results for of all passen- Revenues from fares airline through September indicate that the av- gers business were totaled and divided to erage plus beyond fare contribution yield average fare. Professor Ordover from passengers traveling between De- compared average prices then Northwest’s troit and average Boston exceeded vari- average with its variable costs on the De- able cost.

troib-Philadelphia and Detroit-Boston Further, even the measures that do during Spirit op- routes the months when not take beyond account of the contribu- (J.A. 395). erated on these routes. For tion, measures, the VAC and VACO his determination of “route level costs and positive (i.e., were in every month resources,” entitled “competitive re- Detroit-Boston *24 sponse package,” Professor in- Ordover segment fare average exceeded its varia- cluded “total onboard plus revenue cost). Indeed, ble only negative segmented allocated revenue from the con- profitability measure May is the necting passengers flight, on a plus be- fully (FAC), allocated contribution which yond from contribution the flow connecting beyond excludes the contribution and is 401-02). (J.A. passengers.” equal to total fully revenue minus allo- expenses. cated beyond When the con- costs,

As to variable Professor Ordover included, tribution is fully allocat- included several of the same cost elements beyond ed with (FABS), contribution Kaplan, as Dr. but for the costs of the this cost positive May measure was for aircraft, Professor Ordover declined to use above, 1996. As discussed variable rath- the commercial lease rates for the aircraft fully er than allocated costs per- are the and instead chose “the opportunity costs standard; yet tinent the fact that of the aircraft North- and its least attractive al- profitable west was even based deployment ternative within on the the airline’s n (J.A. 402). higher fully much system.” allocated Utilizing the cost stan- compo- dard FPS, during period provides nents Northwest’s Professor Ord- further found, sum, support over as for the follows: conclusion that its con- duct predatory. was not there,

... As seen both VABS and positive during [According VABSO8 were the time FPS data to] for the period when Detroit-Philadelphia Northwest was matching, route for 1995 and 1996[,][b]oth or partially matching, Spirit’s fares VABS and VABSO were 1996). (April through September positive For during the period entire time example, June 1996 the VABS mea- when Northwest matching Spirit’s was approximately sure was million for fares on this (July through $5.8 route Sep- explained 8. Professor Ordover that "VABS is west in profitability order to assess the equal (for to total onboard revenue the route part individual routes as of the overall net- segment) plus beyond net revenue contribu- work. relatively VABS is often used for tion, expenses. minus variable VABSO is marketing short-term tactical decisions and equal to VABS minus the cost of frequently aircraft VABSO is used to determinе ownership. These measures which include whether a route is successful over time." beyond (J.A. 44). contribution are used North- n. tember). Hence, ap- any Professor Ordover views con- July 1996 amounts connecting pas- and tribution of revenues from million for VABS proximately $2.8 VABSO, example, necessary to assess whether sengers million for $2.5 one- per response predatory. and was to about Northwest’s equivalent $60 $67 passenger, respectively. way segment report, Elzinga In Professor his rebuttal addition, the variable cost-based In both Kaplan’s comparison Dr. supported account of the that do not take measures costs leisure VACO) (VAC and beyond contribution appropriate traveler market as the more allocat- fully based on and the measures (J.A. measure of variable costs. FABS) (FAC positive were ed costs 871). view, Elzinga’s In Professor Profes- every month. improperly pas- calculated all sor Ordover summary, positive profita- FPS In routes, each of sengers revenue on those on variable costs measures based bility (J.A. including connecting passengers. did clearly predation demonstrate Elzinga explains Professor that the on the Detroit-Boston not occur passengers is the local relevant routes. addi- Detroit-Philadelphia whom because those are tion, exceeding perti- with revenues Spirit. sought divert cost, each route measure of total nent statement As to Professor Ordover’s Put an- clearly makes economic sense. (and of a flight) part that: “each route an airline would not deliber- way, other network; flight if the route or were re- routes offer- ately money lose on the be a reduction in reve- moved there would flights that it did. the schedule of ing flight from that route or but nues not *25 competitive that re- means This network,” citing routes in the also on other competi- even if the sponse makes sense document called “Boston-De- Northwest to viable. tor continues be ANALYSIS”, Dr. troit STIMULATION 403-04). (J.A. that this document actu- Kaplan responded comparison, Professor Ord- Based on his that had ally “demonstrates average that concluded Northwest’s over adjust flexibility capacity to accommo- average routes exceeded its fares on the connecting pas- in local and changes date findings, From these Pro- variable costs. of one an- senger independently demands inferred that Northwest’s fessor Ordover (J.A. 886). view, Kaplan’s In Dr. other.” Spirit’s entry on these pricing response demonstrates that ad- this document “also if profitable have been even routes would connecting passengers in Boston- ditional these cities. Spirit had continued serve little to North- provided Detroit vаlue cited North- Kaplan Id. Dr. also Kap- criticizes Dr. west.” Professor Ordover capaci- to reduce its scheduled average plan of Northwest’s west’s segmentation lan’s Spirit’s ty in the summer of 1996 before passengers for local on those variable costs “sug- entry opined that this decision passengers, including all and routes because by the add- generated that revenue gest[s] contribute to the connecting passengers, oppor- would not cover part passengers of the hub ed flight revenue of the 888). (J.A. at Moreover, tunity serving them.” Ord- cost network. Id. Professor noted that Northwest executive capacity affects also over notes that added E. Levine acknowl- revenue, vice-president Michael including enhancement more than connecting passengers “All connecting edged that: schedule to to the overall value. The least valuable equal increas- are not of crowding reduction flights, through a go who connecting passengers fares. availability of attractive ing the customers, price ginal driven and not—not a purely theoeratically hub are correct revenue; interesting benchmark is very marginal source it’s short-run costs just you respect them to fill seats.” with to the low use Id. customers.” (J.A. 796) (quoting Phillip E. Areeda and sure, Leffler, Professor To be Law, Hovenkamp, Herbert Antitrust Vol. expert, opinion cited Northwest’s ¶ Ill, (2d 2002)). p. 740 at edition Pindyck, expert, appro- Robert on the S. earlier, As we stated we conclude that a priate measure of variable costs in reasonable trier of fact could find that the against action Air- Northwest’s American underlying cost data from Northwest’s predatory pricing. lines for Pin- Professor systems, data Elzinga which Professor dyck Bank is the Mitsubishi Professor of Kaplan Dr. analyses, used their is rea- Applied Economics the Sloan School of sonably sup- accurate and that this data Management at the Massachusetts Insti- ports their price- cost calculations for the Technology. Pindyck’s tute of Professor sensitive market. expert Northwest’s teaching research and are in the areas of used the same cost data in his cost-reve- organization industrial and antitrust eco- analysis. nue If a reasonable trier of fact nomics, writings and his include articles on accept could Professor Ordover’s cost de- monopoly power that have accurate, reasonably terminations as it published leading jour- been economics stands to reason that Spirit’s experts’ de- Pindyck nals. Professor author or terminations, which are based on the same books, co-author of six including two lead- data, cost reasonably must be deemed аc- textbooks, ing Microeconomic and Econo- curate as well. metric Models and Economic Forecasts. against Northwest’s action American sure, To be the district court found that

Airlines for pricing, Professor Spirit failed “to explain why it is not neces- Pindyck opined: “Although costs have sary to isolate the serving price- costs of been measured for all domestic national sensitive from those incurred ‍​‌‌​​‌​‌‌​‌​‌‌‌‌​​‌​‌​‌‌​​‌‌‌‌​‌​​​​‌​​‌‌‌​​​‌‌​‍service, may airline it be in serving remaining passen- useful separately (J.A. determine costs “busi- gers.” analysis cost (J.A. ness” service and “leisure” service. included cost spe- measures were not *26 954) added).” (emphasis Moreover, at in cifically price-sensitive linked to passen- against Airlines, the action American an- gers, but common to passengers. all Spir- expert other Northwest stated: “All air- experts explained it’s their rationale for line seats on a particular flight provide using this metric rather than a figure more transportation between the two airports narrowly defined to price-sensitive served that flight, but it is not accurate market. We hold that a reasonable trier class, say, even within a specific of fact could find rationale convinc- provide these seats the same service or ing and therefore conclude that the costs (J.A. 4202) have the same cost.” (empha- to all attributable customers ais reason- added). sis ably proxy accurate for the costs associat- price-sensitive ed with passengers only.

Professor Elzinga noted that his stan- appropriate dards for the measure of aver- The evidence reflects that in its data age variable costs are system, consistent with the any did not consider classic antitrust treatise of Ar- Professors meaningful differences to exist the aver- Hovenkamp, eeda and in which the age schol- variable costs for different passengers. ars assert that such case involving “[i]n system Northwest’s FPS data that both excess capacity and lower prices to mar- Dr. Kaplan and Professor Ordover utilized (J.A. calculate costs for these an disagreement.” be “intellectual 1734). routes, distinguish among passen- does not (J.A.

gers its allocations of costs. 4410- summary judgment For purposes, Model,” Northwest’s “Price-Out for we think this evidence supports the rea flight profitability analysis likewise sonable inference that average variable distinguish passengers does not between vary costs did not among passengers and computing costs. If a of reasonable trier thus, Spirit’s experts’ cost determinations fact could find sys- Northwest’s FPS data could be found the trier of fact to be tem and “Price-Oub-Model” are accurate view, reаsonable. In our a trier of fact allocations, and reliable for cost then Dr. reasonably could accept Spirit’s experts’ Kaplan’s use of that same data must be definition and calculation of Northwest’s reasonably accurate well. as incremental costs to attract the leisure travel on these routes as the Moreover, Kaplan explained, as Dr. non- appropriate measure of Northwest’s aver crew, variable costs such as fuel age deciding variable costs for Spirit’s Sec possibly vary aircraft pas- do not with tion 2 claim against Northwest. We con sengers pro- because the same service is clude that this disagreement” “intellectual passengers. vided to both sets of As Dr. among parties’ experts creates materi Kaplan stated: al disputes factual on the relevant market I assumed ... the cost providing appropriate measure of costs for ... service on a route such as [De- the service at issue so to preclude troib-Boston/Philadelphia] roughly had award summary judgment. Although constant returns to scale and that con- the district court found that Spirit’s ex sequently looking ... the average pert-opinion testimony made no economic variable cost repre- was reasonable sense, we conclude that a reasonable trier sentation what their cost would be if of testimony fact could find that they expanded capacity, expanded out- Spirit’s experts upon is reasonable based put on the route. facts in the record and relevant economic My ... view is that there are reason- principles. And, ably constant returns scale. In support summary judgment of its that I ... reason believe that is airlines motion, upon Northwest relies the Tenth variety have a of mix of aircraft of ... Circuit’s decision in United States v. AMR ages different and different sizes and (10th Cir.2003), Corp., 335 F.3d 1109 configuration. different And as conse- alleged which the Government that Ameri- quences, you when looking at engaged can Airlines in predatory pricing *27 route, operation any given the in ... it’s on routes from its hub at Dallas-Fort perfectly ... reasonable assume that airport in an attempt Worth to drive they expand capacity

when it rough- will emerging low-cost out of the mar- carriers ly ... they be the cost at which had At in viability ket. issue the case was the provided capacity the that [had] existed price-cost of the four tests which the Gov- prior to that. ernment claimed demonstrated that Amer- (J.A. 4294) added). (emphasis Pro- ican pricing Airlines was below its costs. Ordover, fessor expert, granting summary judgment Northwest’s con- In in favor of Airlines, dispute Spirit’s sidered his with economic American the Tenth Circuit held experts on the determination of the that appro- none of the four tests the Government priate average measure of variable costs to had utilized was a true measure of the pricing.” Id. purposes predatory of pas- additional adding of cost

incremental factually inapposite and Directory There- Sales is challenged routes. on the sengers adopt principle fore, distinguishable. that the Government’s We the court held conduct eco- alleged predatory Growp that where reasonable Brooke evidence market, this Relying justifies a relevant proof no economic sense. nomic made Spirit’s that argues for a holding, Northwest measure of costs appropriate analysis similarly is flawed. particu- claim is for the price-cost predatory pricing We disagree. in not all good lar or service defendant. or services sold products AMR, in First, of the tests unlike three Spirit’s not contend Northwest does ap Circuits have determined Other it includes flawed because price-cost test is predatory of cost for propriate measure measures re- fixed costs or portion variable claims to be the Instead, Northwest profitability. duced in the rele product or service cost rejection of a the Tenth Circuit’s relies on Studies, Legal Multistate vant market. arbitrarily al- included price-cost test that Legal Inc. v. Harcourt Brace Jovanovich vary do not costs which located common Inc., Publ’ns, 63 F.3d & 'l Prof changes in American proportionately with Cir.1995) (where (10th products at n. held capacity. The Tenth Circuit Airlines’ bar review issue involved full-service incre- inappropriate it evaluate that was workshops the supplemental courses and against these revenue mental stated, product Tenth Circuit “the relevant administrative and overhead general more cost-price predatory pricing’s market for contrast, case, By in this costs. workshop analysis supplemental is the analysis is based on Northwest’s price-cost sup rather than the full service and [the distin- system specifically which FPS An plemental package”); bar U.S. review] costs, and variable guishes between fixed Industries, Inc., 7 Mfg., chor Inc. v. Rule costs which do defining the latter term as Cir.1993) (where (11th F.3d activity. ex- vary flight with anchors as well as products were brand system that the FPS calcu- pert conceded economy anchors that were generic and approximation of the lates a reasonable parties, the Eleventh Circuit sold both costs for a route and is average variable hold, however, that the rele stated: “We evaluating in рroper measure to use light vant market this case constituted (J.A.402). pricing. allegations predatory economy fluke anchors. weight generic and conclude that a reasonable Accordingly, we weigh factors Four of the Brown Shoe Spirit’s price- find that trier of fact could excluding Danforths strongly favor of reliable, analysis accurate and cost from relevant mar product] brand [the distinguishable analysis from the therefore ket.”).

put forth in AMR. Entry Significant Barriers sure, argues,

To be as Northwest Sales, Circuit, another factor the market was Directory where services, determining pricing is “whether found that the advertisement we entry high” because showing of sales below costs barriers plaintiffs *28 high entry of barriers is determined as to the Defendant’s existence “[t]he must be Yet, of significant determining at charges.” “overall 833 F.2d 614. existence intent, only inasmuch as where persuad predatory “[w]e we did so because such exist will there be incentive listing ed that the first barriers [free] [advertise Richter Concrete price predatorily.” a market for separate product is not ment]

947 Corp., 691 F.2d dominant Corp. Hilltop presence may v. Concrete at its hub allow (6th Cir.1982). 818, it power 824 to exert veto over any plans to expand airport’s capacity, which Here, the record reveals that Northwest limits the possibility competi- further of sixty-four seventy-eight controlled of the entry tive and its attendant check on airport gates long- the Detroit under market power. According to some Levine, term leases. a Northwest execu- scholars, having large a network also tive, that a testified these leases created legacy enables airlines to preda- “very high” entry barrier to into the De- torily entrants, on routes served any competitor. pro- troit market for To thereby causing the expend entrant Detroit, Spirit pay vide service from had to cash reserves and exit the market while $100,000 gate to access a as well as 25% “experiences incumbent an economy than higher landing long- fees airlines with of scope the value of reputation for leases, Relying term like Northwest. fierceness as a deterrent to other en- record, a this evidence reasonable trants in other markets or in fu- certainly trier of fact could conclude that ture.” significant entry barriers to existed in the

Detroit market which made Note, “Compatibility And Interconnection possible. Pricing In Industry: The Airline A Pro- Reform,” posal 405, 423, For 114 Yale L.J. Moreover, a collecting law review note 424, (2004) and 425 (emphasis added and reported economic studies of this market omitted). footnotes Another law review follows: as note describes the power that this point-to-point linear [T]he structure that barrier creates in this industry: “When an predominated regulation under was re- airline percentage controls substantial of placed by nearly pervasive hub-and- enplanements airport, at an it sig- wields spoke system. praised While some have power competitors’ nificant over its access hub-and-spoke system for its effi- Note, airport space.” “The Antitrust ciency, many others have also déseribed Implications Airport Of Lease Restric- utility an entry-deterrence its Strate- tions,” (1990). 548, 104 Harv. L.Rev. gy- sum, the facts and the economics of Legacy airlines remain dominant in the industry reasonably this could be found to industry, and their hub-and-spoke route significant entry. establish barriers industry’s structure is single still the Further, a reasonable fact-finder could important most structural characteris- conclude that these barriers enabled tic.... predatory pricing plau- to be studying Economists networks have sible and successful. ... adopting demonstrated that a hub- and-spoke structure is an effective Recoupment entry means deterrence. Part power § deterrence stems the market prerequisite The second under Act, hubbing flights orig- proof creates on that Sherman competitor inate or terminate at the hub. recovered or Since had reasonable hubbing typically prospect dangerous probability airline controls a or a of re large proportion flights couping investment in below-cost Matsushita, 589, airport, out its hub it can prices. raise U.S. at fares 1348; Colorado, flights competi- Cargill on those without v. S.Ct. fear of Monfort of Furthermore, Inc., entry. tive an airline’s 479 U.S. 119 n. 107 S.Ct. *29 948 whether, (1986). given aggregate losses is “For invest 427

93 L.Ed.2d pricing, the below-cost rational, must caused [predator] to ment be target likely succumb. intended would expectation of recover a have reasonable profits, monopoly later in the form of If indicate that below-cost ing, circumstances likely suffered.” Matsushi its intended pricing produce the losses could more than 588-89, It ta, target, 106 S.Ct. 1348. there is still the at effect on the 475 U.S. “Recoupment likely that: whether it would question further must be remembered relevant mar- object preda injure competition of an unlawful ultimate is the scheme; means must demonstrate plaintiff it is the ket. The tory pricing preda- a likelihood that the predation. that there is profits predator which a would cause a rise tory alleged scheme it, pricing produces predatory Without competitive a level that prices above prices in the aggregate lower compensate to would be sufficient Although is enhanced. consumer welfare predation, on the expended the amounts may pricing en unsuccessful money the time value of the including substitution to courage some inefficient invested in it. As we have observed than being sold at less product ward the occasion, recoup order to prior “[i]n cost, gener predation is its unsuccessful losses, must [predators] their obtain Group, Brooke consumers.” al a boon to than enough power higher to set 224, 113 2578. at S.Ct. 509 U.S. must sus- competitive prices, and then proof explained, Court Supreme As the enough to earn in prices long tain those appropriate of sales below the defendant’s profits they gave up what earlier excess of re- and the likelihood measure of costs prices.” in below-cost recovery coupment “prerequisites 225-26, (quoting Id. at 113 S.Ct. 2578.9 establish, they easy to but are not [that] Matsushita, 590-91, at 475 U.S. S.Ct. recovery; artificial obstacles to are not rather, they components are essential Likewise, injury.” Id. at 113 S.Ct. required proof real market we have injury competition by a firm’s of an predatory pricing, to sustain Section occur, recoupment For below-cost monopolization. claim of capable, must be threshold may matter, determining intended effects whether conduct be producing rivals, exclusionary, “it is rele- driving whether characterized as on the firm’s market, or, impact on consumers as was al- vant to consider its them from the here, impaired competition it has goal causing them and whether leged to be supracompetitive unnecessarily way.” in an restrictive to raise their disciplined oligopoly. Aspen, 472 U.S. 105 S.Ct. 2847. levels within a attempting “If a firm to ex- understanding an has been requires This alleged pre- clude rivals on some basis other than extent and duration of dation, efficiency, it fair strength financial to characterize the relative victim, exclusionary.]” predatory [or and its intended behavior as predator However, entity an merely and will. Id. because respective their incentives See ¶ not it monopoly power, has does bar inquiry 3 Areeda & Turner 711b. dreaux, Mills, Elzinga costly litiga- and David to avoid Kenneth G. 9. Economists note that tion, Odyssey: Supreme proof recoupment alone can serve as "The Court’s Predation Cigarettes,” Sup.Ct. independent screening From Fruit Pies to mechanism for (1995). Econ. Rev. predatory pricing claims. See Donald J. Bou-

949 demand, of its scale of taking advantage range from west’s residual in the instance, of its size. Id. at 0.3 — 1.0.... ... economies because if the [F]or price elasticity 105 S.Ct. of Northwest’s residual U.S: 0.65, advantages “are a demand were average L.Ed.2d 467. Such Northwest’s monthly sacrifice during predation, of size and not the exercise us- consequence ing cost power.” Id. based estimates for the other- monopoly wise prevailing price, would have been Conwood, (emphasis 290 F.3d at 783 add- $241,126. ed). Conwood, a predator’s we deemed causing “higher prices

conduct and re- Monthly V.B. Northwest’s Returns duced consumer choice harmful After Predation in the Detroit- Id. at 789. competition.” Philadelphia Market Mills, Spirit’s experts, Professor one of before, As the second task is to calcu- recoupment from calculated Northwest’s average monthly late the return North- predatory pricing within months after expected west to receive immediately Spirit’s exit from these routes. Professor Spirit exited the after Detroib-Philadel- Mills concluded: phia Applying market. the same meth- Monthly V.A. Northwest Sacrifice odology used the Detroib-Boston During in the Predation I average calculate and

DTW-PTL monthly anticipated return Northwest on looking both a forward basis and a Northwest did not cut its fares looking I backward basis. do this for entry response the De- the three months of November 1996— Spirit until troit-Philadelphia route add- January 1997 for looking forward flight ed a in late second June scenario and for the same three months underway, Once Northwest sustained its looking 1995—1996 for the backward low fares until halted both of its scenario. flights on the route and withdrew from anticipated for Northwest’s Values av- Detroib-Philadelphia market in late (the erage monthly return are shown in ...

September same month ranging alternative estimates of E withdrew from the Detroib-Boston mar- instance, ket). if 0.3 to 1.0. For elasticity of Northwest’s residual de- I apply methodology the same used in 0.65, average mand were Northwest’s the Detroib-Boston market to calculate monthly during recoupment return average monthly sacrifice Northwest $756,845, would have evaluated on been expect would to incur charging pred- basis, $570,769 looking forward atory prices Detroit-Philadelphia in the looking evaluated on a backward basis. get quantity, market. To I calcu- monthly late and sacrifice Long Recoupment How Does V.C. July, August, for each of the months Detroit-Philadelphia Take September quantity 1996. This mea- sures the sacrifice Northwest would ex- judge To whether Northwest would pect during every charged month it anticipated predatory pricing have predatory prices. Detroit-Philadelphia anticipated profitable, compare

Values for Northwest’s av- would be one must erage monthly anticipated monthly sacrifice are shown in ... sacri- E elasticity during predation estimates of of North- fice with the airline’s *31 prevailing prices as if otherwise monthly during quickly return re- anticipated lower. expected If were Northwest coupment. preda- months of take two-four

it would Recoupment Is Plausible V.D. (in out of the market tion to drive Detroit-Philadelphia Market? months), fact, many how it took three recoupment compa- of would the months conditions, entry especially Given recoup to its ny have needed North- gate-constrained conditions ques- answer to that investment? The competitors faced De- potential west’s approach the same as using tion is found troit, Elzinga emphasized, Professor in the Detroit-Boston market. before certainly expect- Northwest would have high prices long to last ed its renewed ...,R values of M and Based on the in- enough recoup for the airline to its and the an annual hurdle rate of 15% predatory pricing. in Barriers vestment elasticity used residual measures sufficiently entry high were before, substituting values and six expected not Northwest would have p, preda- the number of months re-enter, Spirit to or another entrant anticipated, long I find how North- tion arrive, period substantially longer for a recoup it to take to expect west would necessary recoupment period. than the predatory pricing in its investment supported by This conclusion is the fact instance, For if Northwest’s other- that, retrospect, the first and prevailing prices predi- were those wise significant entry evexxtin Detroit-Phila- approach, the cost-based and if cated Spirit withdrew from the delphia since predation, it two months of anticipated May occurred in 1998 when Pro market recoup Northwest would its investment Air introduced service Detroit between during recoupment. the first month of (DET) City Airport hap- and PHL. This anticipated If the airline four months of pened Spirit’s nineteen months after recoup its predation, Northwest would withdrawal; ample there was time for during the second month of investment recoup its Northwest investment im- recoupment. Recoupment is not as predatory pricing Pro Air chal- before using comparable mediate market- lenged Northwest’s dominance in the But prevailing prices. based otherwise market. if prevailing even Northwest’s otherwise (J.A. 3185-88). prices com- predicted were those parable reasonably and if it an- The trier of fact could approach, ticipated predation, recouped any two months of find that Northwest losses recoup predatory pricing quickly Northwest would its investment from its after Here, Spirit’s between the second and fourth month of left these routes. recoupment, elasticity expert px'oof on the shows that Northwest recov depending Spirit’s of its And if it antici- ered its losses within months of residual demand. addition, upon the markеt. pated predation, four months of North- exit from exit, Spirit’s west Northwest increased its recoup would its investment be- prices multiple tween third and seventh month of on these routes to pres recoupment, depending elasticity prices during Spirit’s on its seven from its lead a rea of residual demand. Just as in the De- ence. These facts could also market, juror competi to conclude that a troit>-Boston Northwest could sonable expect injury not “in the tive occurred be back black” namely, payment higher air travelers’ Detroit-Philadelphia mai’ket as by consumers for air travel cost issue to be determinative. We re- spectfully disagree. these routes. exit, Contrary also to the

After district court’s conclu- in- dropped flights notwithstanding proof sion that of Northwest’s revenues “price-sensi- exceeding ‍​‌‌​​‌​‌‌​‌​‌‌‌‌​​‌​‌​‌‌​​‌‌‌‌​‌​​​​‌​​‌‌‌​​​‌‌​‍creased customer demand variable costs effec- sig- tively routes. inquiry, tive travelers” for those ends the Brooke Group em- *32 competitive impact phasized that even theory suggests nificant adverse where rare, that reasonably predatory pricing conduct could be “[h]owever Northwest’s unlikely possibility may that a gener- found to be those Detroit consumers who be as matter, al when the to Boston Phila- realities of the market were leisure travelers and the record preda- facts indicate that [a and who lost a choice of airlines. delphia tory pricing has scheme] occurred and was only These consumers suffered not a re- succeeded, likely theory to have will not in supply flights duction to these way stand in the of liability.” 509 at cities, routes, U.S. to travel these but had 229, 113 (citing S.Ct. 2578 Eastman Ko- pay price an almost seven-fold increase. dak, 2072). 466, 467, 504 at 112 “ U.S. S.Ct. “very high” entry, barriers to With Conwood, In explained we ‘[a]nticompeti- likely for consumers this route would not tive conduct’ can in many come too differ- any have viable alternatives to Northwest forms, ent and is too dependent upon con- for future. be airlines the foreseeable To text, any court or commentator ever to sure, the antitrust laws are for “the pro- have all enumerated the varieties.” 290 competitors.” not competition, tection F.3d at (quoting 784 Caribbean Broad. 224, at Group, Brooke 509 U.S. 113 S.Ct. PLC, Sys. Ltd. v. Cable & Wireless 148 (emphasis original quoting 2578 (D.C.Cir.1998)). F.3d 1087 More- Shoe, Brown 370 82 U.S. S.Ct. over, Rogers, adopted in D.E. we the In- 1502). Yet, in a concentrated market with glis “acknowledges rule that certain very entry, high competition barriers to situations, firm selling a above competitors. will not exist without See guilty predation.” variable cost could be Gavil, “Exclusionary Andrew I. Distribu- (citing Inglis 718 F.2d at 1436 668 F.2d at Strategies by tion Dominant Firms: Strik- ing A Better Balance” 72 Antitrust L.J. (2004). particularly, More the Third Circuit has held that a defendant’s sales above its Spirit’s Non-Price analysis. costs does not end the Section

Predation Claims in LePage’s its en banc decision Inc. v. (Minnesota Mining SM and Manufactur- earlier, Spirit As stated also maintained (3rd Co.), Cir.2003), ing 324 F.3d key that a of its component monopolization Third Circuit stated: predatory strategy claim and Northwest’s Group expansion capacity Assuming arguendo was Northwest’s of its that Brooke a Elzinga proposition on these routes. Professor identi- should be read for the legal if its response company’s pricing fied this as critical to North- action is costs, nothing predation. prices west’s successful Michael Le- are not below its vine, executive, discussion suggests a Northwest had authored the decision that its espousing strategy applicable monopolist an article for re- of the issue is pow- sponding to new low fare carriers. The with its unconstrained court on the er.... finding district deemed its discuss, much markets at issues here is not does not Group]

[Brooke lowered its monop- that a whether adopt, proposition less capacity Northwest added § 2 unless it sells but whether not violate olist does Thus, part predatory strategy of a in order that the nothing Su- below cost. factor so low that Spirit’s to drive load has written since Brooke preme Court longer could no remain the Court’s consistent Group dilutes found market. monopolist that a will be holdings if § 2 of the Act it to violate Sherman lowering exclusionary engages seldom if ever be capacity extant would justifi- conduct without valid business judged predatory price-cost under the cation. suggested test Areeda Turner. 151,152. an artifact of the cost structure This is Id. at industry compared in the airline to con- experts provided reasonable *33 manufacturing plants envi- ventional explanation anticompeti- economic by sioned Areeda and Turner. In the two-prong effects of Northwest’s re- tive industry, marginal airline cost of routes, entry sponse to on these passengers flights additional on extant rapid expansion of North- that included low, capacity very with excess is and capacity west’s on these routes. As Pro- any imaginable fare. But below almost Elzinga explained: fessor very prices flights even low on extant goal predation this case is unlikély low-price are to drive a entrant firm, Northwest, to for the incumbent prices the market low because such entrant, Spirit, drive the from the mar- not flights on extant would divert suffi- way ket. The most effective for North- cient to the entrant to passengers cause passengers west to do this is to divert exit. Spir- that on would have otherwise flown contrast, major carrier like when Northwest,, thereby it lowering Spir- to drops prices radically and it’s revenues below its costs. This is Northwest. capacity it all output, adds and incurs happened. Spirit’s fact what load factor the variable associated with addi- costs plummeted after Northwest lowered Thus, capacity tional described earlier. if prices match Spirit’s and added ca- capacity the incremental costs of addi- pacity. Spirit’s per passenger for costs (aimed at serving tions the new lower- serving remaining its customer base hopes fare Northwest rose. Spirit) divert from are more that If simply lowered its revenues, incremental then the addition flights its extant and did not add capacity is because it en- capacity, unlikely sufficiently it is that a tails losses that can be explained large Spirits’s passengers number of Spirit to drive from the investment would be a consequence diverted and as market. These incremental costs can be drive from the market. The rea- adding capacity. avoided not Conse- son presumably is because Northwest quently, the revenues of addi- and costs optimized had capacity utilization be- (or be) capacity tional at least should fore entered and so Northwest analysis predation the focus of the large could not add a number of addi- industry. airline tional passengers even at lower Thus, unless it firm capacity. power, also increased For a with market such as predation question, critical element of in the Northwest on the routes in it not I. ANTITRUST LAW teaches that is analysis economic costs ex- capacity whose optimal to add reviewing brought a claim Any court entry un- response revenues ceed Act, § 2 under of the Sherman U.S.C. hope can to drive the incumbent less especially § mindful of the fine must be reason is the market. The entrant from healthy illegal predation line between power sets its firm with market that a competition. Supreme As the Court has (or capacity) so output selects its stated, if would be ironic indeed “[i]t marginal equals marginal revenue predatory pricing liability standards the mar- a new firm enters cost. When suits themselves were so low that antitrust (residual) ket, curve for the demand prices high.” keeping became a tool for (shifts to the firm decreases incumbent Group Brooke Ltd. v. Brown & William left), decreasing the incumbent thereby 209, 226-27, Corp., 509 U.S. son Tobacco it making marginal firm’s revenue (1993). 2578, 125 L.Ed.2d 168 113 S.Ct. capac- reduce price and optimal to lower Thus, limit predation claims are successful not increase it as did ity output, in which an incum ed to the rare instance Northwest. monopolist control in bent seeks to retain engage in econom by ceasing the futurе (J.A. 792-94). wholly explanation This present in an ically rational behavior strategy described consistent with rivals from the potential effort to drive executive, Levine, and is cor- *34 proven merely not market. Predation is Oster-Strong economic by the roborated through profit the absence of maximization Competitive Tools” study “Multiple on the through profita the absence of but rather industry. in this in the relevant market. See bility itself sum, jury if were to even v. AT & T Corp. MCI Communications an prices exceeded find that Northwest’s (7th Cir.) Co., (holding 708 F.2d variable appropriate measure rule as imposing profit-maximization that a costs, mar also consider the jury must liability “would tend to the standard for controversy to deter in this ket structure of dominant firms at their freeze the price discounts deep if Northwest’s mine prevent many levels and would monopoly ac entry and the response to cuts beneficial to pro-competitive capacity on expansion of its companying denied, consumers”), 464 U.S. cert. injured competition by caus routes (1983). these 78 L.Ed.2d S.Ct. from this ing Spirit’s departure Therefore, predatory prices are only when recoup to its loss allowing and measure of costs appropriate an set below as a re enjoy monopoly power es and liability imposed. be will sult. predatory- a Additionally, to establish claim, must demonstrate pricing plaintiff a reasons, we reverse For these collective predation period, the following pro- further this action for and remand or, prospect, has “a reasonable incumbent opinion. in accordance with ceedings Act, danger a § 2 of the Sherman under its invest recouping probability, ous MOORE, concurring Judge, Circuit Brooke prices.” ment in below-cost judgment. 224, 113 2578. As S.Ct. Group, 509 U.S. noted, is the “[rjecoupment hold- has majority’s Court agree I with While predatory- object of an unlawful my own ultimate express ing, separately I write a scheme; means which it is the pricing complicated case. views on this predation.” Id. Put predator profits plane, servicing, regard and without to the way, recoupment another is the return to actual number of plane. monopolist control which is at the heart of costs, Despite the common nature of these anti-competitive the incumbent’s behavior. they are still treated as variable costs of Having requirements the two established the route because the airline could avoid un- proving predatory-pricing claim incurring all of exiting them the route Act, § 2 I turn to der of the Sherman redeploying plane an alternative in this case. presented claims route. In addition to these common-varia- costs, ble the airline inсurs incremental

II. THE AIRLINE INDUSTRY costs for each additional added Applying principles the theoretical out- plane. on the passenger-variable These reality lined to the above airline costs include the pro- costs associated with industry presents challenging In- task. ticket, cessing the beverage and food ser- Airlines, quiring into whether Northwest (if any), vice required incremental fuel (“Northwest”) charged prices Inc. below carry the passenger, baggage service. appropriate implicates measure of costs Thus, the passenger-variable costs are peculiarities industry. several of the airline quite minimal compared to the common- Turner, Areeda and Professors the first costs, non-passenger variable variable propose specific commentators to cost- costs the route. This disproportional predatory pricing, based standard for ar- passenger-variable nature between the gued below short-term mar- costs and the common-variable costs has ginal cost should be deemed unlawful. significant implications with regard to Turner, Phillip Areeda & Donald F. Pred- evaluating a predatory-pricing claim. For atory Pricing & Related Practices under example, suppose given on a route the Act, Section 2 the Sherman 88 Harv. $1,000 common-variable costs were *35 (1975). 697, L.Rev. 712 Given the real- passenger-variable the per costs were $10 difficulty ascertaining world a firm’s passenger, only passengers two were however, cost, marginal Professors Areeda flown, the total variable costs would be and Turner a suggested using firm’s aver- $1,020, approximately average and the var- cost, age variable defined as total variable iable cost would charged be A fare $510. produced, costs divided total units as a below that amount would be considered proxy marginal 700, cost. Id. at predatory pricing under the Areeda-Tur- Thus, in a industry, traditional if a manu- analysis. ner each passen- With additional prices product, facturer widget, a below ger however, added to plane, the average the the aver- producing variable cost of age widgets, the Areeda-Turner variable cost model would declines because the find price predatory. to be common-variable costs are the bulk of the airline’s expense and the incremental cost manufacturer, a Unlike traditional how- of each passenger additional is so minimal. ever, industry presents the airline a more Thus, if twenty passengers flew on the complicated scenario because the bulk of plane, the total variable costs would be its variable costs are common cоsts shared $1,200, approximately and the var- among all passengers flight. on a Once an Thus, iable cost would be in this $60. airline flying plane commits to a along a scenario, route, model, under the specific Areeda-Turner airline must incur the pilots, flight attendants, costs of the a fare must be fuel to below to be considered $60 fly empty plane, ownership predatory. rejected a Eighth Circuit has such market takes The the airline analysis of

The holding that complexity fare-specific approach, when narrow level on an additional just taken into account. “necessary to consider not [an discrimination it is notice flown on short who has ever Anyone prices, lowest but all of its airline’s] that similar seats on to the fact involved, can attest routes for that is the for the identically. priced are not plane same relationship between upon basis which Indeed, airline has committed once an charges and costs could be [the airline’s] route and the on a certain flying plane Arrangers v. determined.” Int’l Travel already have been costs common-variable (8th Inc., 991 F.2d Cir. NWA to fill incurred, in the airline’s interest it is denied, 1993), cert. 114 S.Ct. U.S. given the fact plane on the capacity (1993). court, In this 126 L.Ed.2d 309 additional cost of each that the incremental of wheth we have not addressed this issue passenger and each is so low airline-passenger the broader er average variable cost. further reduces segmented could be further into other discounted Thus, deeply often sell airlines fare-specific markets or instead whether Pro- the unused seats. As fares to utilize profitability proper overall route is the Hovenkamp have stat- Areeda and fessors analysis.1 Accordingly, argu I turn to the going the seat is ed, airplane case “[i]n in this case. parties presented ments of the any price empty, full or anyway, out serving the additional the cost of above III. SPIRIT’S ARGUMENT sale make the additional passenger will Her- Phillip Ill E. Areeda & profitable.” in this Spirit’s complaint The crux of ¶ 742c, at Antitrust Law Hovenkamp, bert Spirit’s entry response case is that ed.2002). (2d question before markets, geographic into the two relevant antitrust claim be- evaluating court (“DTW-BOS”) and De- Detroit to Boston pricing should whether comes (“DTW-PHL”), Philadelphia troit individual fare on each be evaluated based its fares below its av- dropped basis. For ex- larger route-wide or on capacity to variable cost and added erage above, if the scenario laid out ample, under markets. Spirit out of the two drive each a fare of passengers paid ten $120 Moreover, shortly after Spirit alleges variable thereby the total covered markets, the two was forced out of it costs, remaining ten while the pre-predation fares to Northwest raised its each, the fare of a discounted paid $50 *36 profits. its sacrificed recoup levels to generating profitable, itself would be route claim, presented ex- Spirit of its support total variable costs. more than the $500 three notable econo- reports from pert however, fare, would discounted $50 Eizinga, Dr. mists, G. Professor Kenneth cost, and average the variable be below E. and Professor David Kaplan, Daniel P. therefore, the court question the before Mills. pricing on that be whether would fare Eizinga ex- Professor report, In his predatory. This considered should be market which that the relevant plained Spirit at the heart of the issue precisely is that predation Northwest’s Airlines, against § 2 to evaluate claim (“Spirit”)’s Inc. point- competed namely, in which Northwest. — we must proposition that argu- stand for the infra, despite not Northwest's 1. As I discuss practices a route- Directory evaluate Northwest's contrary, opinion our ment to the segmented a more basis rather than Corp. Bell wide Management v. Ohio Tele- Sales (6th 1987), analysis. Co., fare-specific Cir. does phone 833 F.2d 606 geo- to-point sengers, charged travel on two relevant Northwest fares below (hereafter graphic passen- routes “local” average variable cost. Thus, gers). Elzinga argues Professor The last of Spirit’s expert three wit- generated that Northwest’s revenue from nesses, Mills, Professor argues given connecting passengers (passengers with the structure of the market at Detroit origination other than the destinations Metropolitan Wayne County Airport cities) destination not be should included (“DTW”), Northwest could reasonably be Moreover, analysis. Spirit’s strategy recouping assured of profits it sacrificed only price-sensitive

was directed towards during predation period. Specifically, travelers, leisure because it offered argues Professor Mills that because of its flights day, one to two sold its tickets on dominance at scarcity and the DTW basis, a non-refundable and did not offer entrants, gates available for new North- service, frequent-flyer pro- first-class west reasonably expected could have not to Thus, gram, or onboard meals. Professor face another following Spirit’s entrant exit Elzinga argues that because did not from the Accordingly, market. Professor compete with price- local Mills concludes that Northwest could have travelers, insensitive business those reve- reasonably been confident that it could any nues should be excluded preda- return pre-predation recoup Instead, analysis tion as well. Professor profits during predation. sacrificed Hav- Elzinga contends the relevant market ing Spirit’s summarized argument, I now at issue should be limited to Northwest’s turn to response. Northwest’s local, price-sensitive passen- actions ger market. IV. NORTHWEST’S RESPONSE

Relying Elzinga’s analysis on Professor Kaplan the relevant Dr. evalu- response Spirit’s experts ated the actual fares offered Northwest is contained in report of its own ex- in both the local market and the more pert, Dr. Januz Ordover. Dr. Ordover local, specific, price-sensitive market. Dr. challenges each of premises Kaplan then measured against those fares arguments First, experts. three average pas- variable cost based on all Dr. argues Ordover that Professor Elzinga sengers (including connecting passengers improperly concluded that the relevant and price-insensitive passengers). Dr. market at something issue is other than Kaplan’s rationale for using the total-passenger market on the two rel- variable cost as determined passen- all evant geographic Second, routes. Dr. gers passenger-variable flown is that costs challenges Ordover Dr. Kaplan’s price-cost such as processing beverage ticket or analysis by arguing that it was error to service vary materially do not between compare a subset of revenue connecting and local price- with the average variable cost calculated price-insensitive sensitive and passengers. for all passengers. Finally, Dr. Ordover *37 Moreover, by including all passengers claims that Dr. recoupment analysis Mills’s flown, average the variable cost is lower is flawed because it relies on several incor- than if just the value was calculated based rect assumptions. I briefly will touch on price-sensitive on local passengers. Com- each of Dr. points. Ordover’s paring Northwest’s fares to the average cost, Kaplan variable Dr. regard concludes that With to Professor Elzinga’s defi- both in the local market a as whole as well nition of the relevant Dr. Ordover as the price-sensitive sub-market of pas- argues that it simply contrived to view equally among pas- them all the allocate which passengers sub-segments the sepa- Instead, argue routes as that the sengers. the two relevant he would travel on that Dr. states Ordover rate markets. should allocated a higher-priced fares be level, that the this means the route “[a]t the common-variable higher percentage of opera- of its the costs must cover airline fares, costs, lower-priced such as while the route, at least on and that on the tions local, fares, should be price-sensitive the system it must routes the some example, Dr. allocated less. For Ordover in excess of the contribution enough earn no claim that there is inherent rea- would remaining the costs to cover route-specific a local why a fare of son business $120 Ap- Joint the airline.” operating costs of the fare of should be allocated leisure $60 (Ordover (“J.A.”) Rebuttal at 604 pendix costs, of common-variable such same share 9). Thus, con- Dr. Ordover at Report salary. The effect of the pilot’s as the attempts to cover “[e]very airline cludes of common-variable uniform allocation net contri- by striving to earn costs these very to make one fare only costs serves on the types passengers all from bution Instead, is not. profitable while the other route, segmented by out just not the ones argue appro- that the Dr. Ordover would Therefore, Id. he experts.” Plaintiff’s way purposes measure costs for priate mixture that it is the argues offares calcu- evaluating predatory pricing is to travelers, travelers, leisure business average variable cost late the incremental the airline connecting passengers, which by passengers generated for the additional profitability to ensure attempts optimize campaign. Specifi- Northwest’s low-fare Dr. example, For Ordover on each route.2 pas- explains by taking cally, he leisure fare that a below-cost argue would costs for the incremental senger-variable higher significantly a may offset be gained as a result passengers fare, long but so business above-cost the common- campaign plus low-fare of its profitability, ensures mix of revenue only with the ad- costs associated behaving rationally. variable airline is added to the capacity Northwest ditional price-cost regard Kaplan’s to Dr. With campaign, divided during two routes Kaplan’s Dr. Dr. faults analysis, Ordover incremental by the total local, fares to price-sensitive comparison of of the varia- gives a true measure gained, passen- cost for all variable pricing strategy. of Northwest’s ble costs argues that because Dr. Ordover gers. by noting that the Dr. concludes Ordover costs are majority of variable the vast in re- Northwest offered costs, low fares which simply arbitrary to it is common pric- to show plaintiff would need argues that this issue in its brief 2. Northwest Circuit Id. at 614. already ing decided Sixth as whole. has been in the market Specifically, Northwest claims precedent. holding in that case was Critical to our Directory Manage- holding Sales that our ment, coexten- companies’ businessеs were the two alleged requires at an a court to look contrast, case, Spirit's service By in this sive. predator’s "operations taken as whole.” service. with Northwest’s is not coextensive do find this case to be F.2d at 614. I not engaged pred- alleges Spirit that Northwest Sales, compa- Directory the two point. in which atory pricing competed exact same market but nies local, serves, i.e., pas- price-sensitive portion plaintiff attempted to isolate one finds trier of fact sengers. If a reasonable that the that market to demonstrate within exists, then a distinct market that such pricing. predatorily Id. was incumbent § 2 There- alleged cognizable claim. has portion that the which 613. We held Directory fore, holding in that our I conclude separate was neither a plaintiff identified *38 apply. does not Sales separate a market and that product nor stated, however, sponse were still above the incre- have determination of the average cost for product mental variable the addi- relevant market is an for issue tional jury both routes. to decide. See Lewis v. Philip Mor (6th Inc., Cir.2004) 515, ris 355 F.3d Finally, critiques Dr. Ordover Professor (holding that the definition of the relevant analysis. recoupment Specifically, Mills’s product a inquiry market “is factual disputes Dr. several of Ordover Professor jury; may weigh the court not evi assumptions upon analy- Mills’s which his (inter judge credibility”) dence witness A recoupment analysis sis relies. deter- omitted), denied, quotation nal cert. plausible mines whether it is that the al- U.S. 125 S.Ct. 160 L.Ed.2d 31 likely leged predator would recover the (2004). profits during predation it sacrificed Moreover, period following the new entrant’s exit even if the relevant market is analy- price-sensitive the business. Inherent found to be leisure passen- upon sis is key gers, disputes reliance number of as- regarding exist whether sumptions, such as what profits Northwest priced Northwest its fares in that market would have earned if Spirit had not en- below variable cost whether disputes tered the market. Dr. Ordover recoupment was a plausible strategy. assumptions Thus, Professor Mills’s about what a reasonable trier of fact could find fares Northwest would have charged ab- either that Dr. Kaplan demonstrated that entry. sent Spirit’s Dr. Ordover matching also ar- Northwest’s fares were below its gues that did expect Northwest not that average variable cost or instead could simply matching Spirit’s fares, Spirit agree with Dr. Ordover’s opinion as to the would forced out of the be market. Final- correct formulation of variable In costs. ly, explains that entry addition, he the barriers to a reasonable trier of fact could sufficiently high DTW were not pre- аs to find that persuasively Professor Mills had competitor vent another from entering explained recoupment plausible was Therefore, once exited. he or instead adopt could Dr. Ordover’s rea- argues could reasonably not ex- soning that the assumptions upon which pect recoup any monopolist profits. Spirit relied were flawed. sum, In because I find that parties’ both

Y. LEGAL ANALYSIS expert reasonable, opinions were sup- Having expert reports ported sub record, evidence in studied case, mitted I believe both sides persuasive by could each be found a rea- presented have opinions, fact, credible which trier of I sonable conclude the district supported by presented evidence in court erred in granting Northwest sum- Specifically, the record. mary judgment reasonable trier in this case. Specifically, of fact could find that Spirit’s experts have the district court in adopting erred North- put forth a compelling argument expert analysis west’s over pre- the one engage Northwest did in predatory pricing by Spirit. sented Like majority opin- ion, limited market which Spirit com I parties’ believe that the “competing peted that eventually forced Spirit out of expert opinions present the ‘classic battle addition, the market. tri experts’ reasonable and it up jury to a [is] er of fact could conclude instead that the evaluate what weight credibility each relevant market must be viewed expert opinion as the Phillips deserves.” v. Co- predation hen, (6th Cir.2005) (in- route itself and that cannot be 400 F.3d by just omitted) (alteration measured type one of fare. quotation As we ternal *39 summary judgment stage At the original). case, should not district court credibility judge the evidence

weigh Liberty v. Anderson See of witnesses. 242, 255, Inc., 106 S.Ct. 477 U.S. Lobby, (1986) (holding L.Ed.2d 202 determinations, weighing “[cjredibility evidence, legiti- drawing and the jury from the facts inferences mate functions, he judge, of a [when] not those judg- summary ruling on a motion

ment”). my I concur with Accordingly, of the district that the decision

colleagues and the case reversed court should be proceed- ‍​‌‌​​‌​‌‌​‌​‌‌‌‌​​‌​‌​‌‌​​‌‌‌‌​‌​​​​‌​​‌‌‌​​​‌‌​‍for further be remanded should ings. LAKIN, Petitione-

David Patrick Appellant,

v. STINE, Warden, Wayne W. Respondent-Appellee.

No. 05-1388. Appeals, Court United States Sixth Circuit. Dec. 2005. Argued: Dec. Decided and Filed: means notes 937 agree average the relevant measure is var- Chronologically, pre- the Id. at 735. ket.” 1, cost.” Id. at 223 n. 113 S:Ct. 2578. follows: iable process is as dation establishes dominance Major 1. airline Group, Supreme In Brooke Court levels. serving competitive airport at rejected that “we have else explained major airline to allows 2. Dominance prices where the notion that above-cost levels. competitive above price well general that are market levels or below attempts to a new entrant 3. When competitors of a firm’s inflict costs hub, major airline’s domi- enter a injury competition to under the cognizable responds with below- nant airline con prices antitrust laws. ‘Low benefit dumping, pricing, capacity cost regardless prices sumers of how those are other a number of set, and/or long they predato and so are above until the new entrant is practices levels, ry they competi do not threaten out. driven principle tion .... have adhered to this We out 4. the new entrant is driven Once regardless type of the of antitrust claim ” market, airlines of the dominant 223, 113 at involved.’ 509 U.S. S.Ct. 2578 to levels sometimes prices raises (quoting citing Atlantic Co. Richfield higher prevailing than those before Co., v. Petroleum 495 U.S. USA entry. attempted (1990)). the new entrant 1884, 109 L.Ed.2d 333 This S.Ct. principle applies preda “even to Id. tory pricing by seeking monopoly a firm of this mar- These commentators’ views Matsushita, at power,” U.S. it Northwest’s conduct within ket and added), in an (emphasis S.Ct. 1348 “[e]ven Spirit’s eco- opinions consistent with the drops when a firm its oligopolistic our and further confirm experts nomic to demon prices competitive to a level that a reasonable trier of fact conclusion unprofitability strate to maverick the possessed that Northwest could find ”, straying group from the and “[e]ven requisite power engage if the ultimate effect of the cut is to induce Northwest suc- predatory conduct and that supracompetitive pricing, or reestablish cessfully used it. forcing cut and firms discouraging thus supracompetitive prices, to maintain Appropriate Measure of Costs of low depriving consumers benefits step is to determine the The next Group, prices er Brooke interim.”. costs appropriate measure of Northwest’s 223-24, 113 2578. Suc 509 U.S. at S.Ct. response if Northwest’s to determine “inherently un predatory pricing cessful is predatory. entry pricing were Un definite, but certain: the short run loss Act, plaintiff “a § 2 of the Sherman der successfully long-run gain depends on injury competitive re seeking to establish ...” and “on neutralizing competition prices must sulting from a rival’s low enough monopoly power long maintaining complained of are prove losses and to har recoup predator’s of its rival’s appropriate measure below Matsushita, gain.” some additional vest at Group, Brooke 509 U.S. costs.” 589, 106 S.Ct. 1348. U.S. omitted). (citations In 113 S.Ct. 2578 Associates, D.E. Inc.v. Gard Rogers de Group, Supreme Court Brooke (6th Co., 718 F.2d 1431 Cir. among the ner-Denver to resolve the conflict clined 1983), adopted modified the Sixth Circuit appropriate circuits over the measure in Wil the Ninth Circuit’s test costs, cost version of but utilized the variable Baking v. ITT Continental Inglis in this case liam parties “[b]ecause standard

Case Details

Case Name: Spirit Airlines, Inc. v. Northwest Airlines, Inc.
Court Name: Court of Appeals for the Sixth Circuit
Date Published: Dec 15, 2005
Citation: 431 F.3d 917
Docket Number: 03-1521
Court Abbreviation: 6th Cir.
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