Spanish Broadcasting System (“SBS”) appeals the dismissal with prejudice of its First Amended Complaint under Sections One and Two of the Sherman Act against Clear Channel (“CC”) and the Hispanic
Congress passed the Sherman Act, the first major piece of antitrust legislation, in 1890. Following the Civil War, rapid industrialization under relatively limited governmental regulation allowed large firms and coordinated groups in several industries to amass considerable economic power at the expense of smaller rivals. Congress sought to restore a competitive environment and limit the formation, persistence, and power of large, anticompeti-tive combinations.
See, e.g., Apex Hosiery Co. v. Leader,
Because the Sherman Act contains only general language, courts have played an extremely important role in shaping the reach of the Act and the requirements for stating a cause of action under each section. Critically, under both sections, an antitrust plaintiff must show harm to competition in general, rather than merely damage to an individual competitor.
See Am. Key Corp. v. Cole Nat’l Corp.,
[T]he purpose of the [Sherman] Act is not to protect businesses from the working of the market; it is to protect the public from the failure of the market. The law directs itself not against conduct which is competitive, even severely so, but against conduct which unfairly tends to destroy competition itself. It does so not out of solicitude for private concerns but out of concern for the public interest.
Spectrum Sports, Inc. v. McQuillan,
The complaint
1
contained claims against both CC and HBC as follows: (1) CC and
SBS alleged that these practices constituted an agreement between CC and HBC to restrain trade in violation of Section One of the Sherman Act as well as attempted monopolization by both CC and HBC of the major Spanish-language radio markets in violation of Section Two of the Act. In addition to federal antitrust violations, SBS claimed causes of action under Florida and California statutes and under various common law theories.
The district court dismissed SBS’s complaint with prejudice, pursuant to Federal Rule of Civil Procedure 12(b)(6), after concluding that SBS could not meet the requirements necessary to maintain a Sherman antitrust suit. On appeal, SBS argues that the district court erred as a matter of law in dismissing the complaint, abused its discretion in failing to grant leave to amend the complaint, and erred in dismissing the complaint with prejudice.
We review
de novo
a district court decision to dismiss an antitrust complaint under Rule 12(b)(6) for failure to state a claim.
Lowell v. Am. Cyanamid Co.,
In this case, neither the complaint nor the appellate briefs are models of clarity in defining the precise claims brought under the antitrust laws or describing how the factual allegations in the complaint satisfy the necessary elements of each specific claim. Nonetheless, we will attempt to categorize the claims in terms of existing antitrust case law.
Section One of the Sherman Act provides:
Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States or with foreign nations, is declared to be illegal.
15 U.S.C. § 1. Thus, Section One prohibits combinations and conspiracies that restrain interstate ■ or foreign trade. This provision applies both to agreements between companies that directly compete with one another, called “horizontal” agreements, and to agreements between businesses operating at different levels of the same product’s production chain or distribution chain, known as “vertical” agreements. In addition, although some restraints on trade remain illegal per se, such as certain agreements to fix prices, most asserted antitrust violations now require “the finder of fact [to] decide whether the questioned practice imposes an
unreasonable
restraint on competition, taking into account a variety of factors, including specific information about the relevant business, its condition before and after the restraint was imposed, and the restraint’s history, nature, and effect.”
State Oil Co. v. Khan,
Section One applies only to agreements between two or more businesses; it does not cover unilateral conduct.
Fisher v. City of Berkeley,
Under Eleventh Circuit case law, alleged Section One agreements analyzed under the rule of reason require a plaintiff “to prove (1) the anticompetitive effect of the defendant’s conduct on the relevant market,
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and (2) that the defendant’s conduct has no pro-competitive benefit or justification.”
Levine v. Cent. Fla. Med. Affiliates, Inc.,
In an attempt to meet this burden, SBS focuses upon the harm it allegedly suffered at the hands of HBC and CC, such as weakened stock prices, restricted access to capital markets, loss of employees, damaged reputation, and loss of advertising revenue. None of these allegations assert damage to competition itself rather than damage to SBS, one competitor in the Spanish-language advertising market. As the district court indicated, the amended complaint contains no allegations at all about a factual connection between the conduct alleged and overall impact on the advertising market. Indeed, at oral argument before the district court, SBS stated that CC worked to keep Spanish-language advertising rates lower in order to maximize English-language advertising revenues.
In
Aquatherm Industries v. Florida Power & Light Co.,
Aquatherm does not show, or even claim, that the actions by FPL harmed competition in the [relevant] market. Its only claim is FPL acted unfairly by disseminating false information, and this unfair competition in turn harmed Aquatherm’s business. This claim of unfair competition is not sufficient to support a claim under § 1 or any other federal antitrust provision. As long as no restraint on competition occurred, there is no cause of action under § 1.
Aquatherm,
On appeal, the plaintiffs argue that because SBS is the primary competitor of HBC in the Spanish-language advertising market, any damage it suffers inherently damages competition in that market. They rely upon
Full Draw Productions v. Easton Sports, Inc.,
Concluding that no “actual damage to competition” has been sufficiently alleged in the plaintiffs amended complaint, we turn to the alternative method for alleging an anticompetitive effect: the “potential for genuine adverse effects on competition.”
Levine,
The burden of proving unreasonable effects in a rule of reason case rests with the antitrust plaintiff. Therefore, [the plaintiff], after crossing the threshold of showing [the defendant’s] market power, was required to establish that the inter-brand market structure was such that intrabrand competition was a critical source of competitive pressure on price, and hence of consumer welfare.
Graphic Prods. Distribs., Inc. v. Itek Corp.,
Even assuming this market share data implies that [the defendant] possessed market power, [the plaintiff] still would fail to satisfy its burden under the adverse-effect requirement. Market power, while necessary to show adverse effect indirectly, alone is insufficient. A plaintiff seeking to use market power as a proxy for adverse effect must show market power, plus some other ground for believing that the challenged behavior could harm competition in the market, such as the inherent anticompetitive nature of the defendant’s behavior or the structure of the interbrand market.
Tops Mkts., Inc. v. Quality Mkts., Inc.,
II. Sherman Act Section Two
Section Two of the Sherman Act provides:
Every person who shall monopolize, or attempt to monopolize, or combine or conspire with any other person or persons, to monopolize any part of the trade or commerce among the several States, or with foreign nations, shall be deemed guilty of a felony....
15 U.S.C. § 2. Thus, Section Two makes it a crime to monopolize, to attempt to monopolize, or to conspire to monopolize any part of interstate or foreign trade. This provision covers behavior by a single business as well as coordinated action taken by several businesses.
The First Amended Complaint alleged only attempted monopolization, which involves three distinct elements: “(1) the defendant has engaged in predatory or anticompetitive conduct with (2) a specific intent to monopolize and (3) a dangerous probability of achieving monopoly power.”
Spectrum Sports,
Like claims under Section One, Section Two claims require harm to competition that must occur within a “relevant”, that is, a distinct market, with a specific set of geographical boundaries and a narrow delineation of the products at issue.
See U.S. Anchor Mfg. v. Rule Indus., 7
F.3d 986, 995 (11th Cir.1993) (“Defining a relevant product market is primarily a process of describing those groups of producers which, because of the similarity of their products, have the ability — actual or potential — to take significant amounts of business away from each other.”).
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Under Section One, this “relevant market” must have been harmed by an unreasonable restraint on trade,
L.A. Draper & Son v. Wheelabrator-Frye, Inc.,
Although the complaint alleges that CC has “veto power” over HBC merger and stock decisions, the complaint contains no allegations with respect to control over day-to-day operations or general corporate policies. 6 In fact, the (sealed) Second Amended Complaint contains factual allegations inconsistent with that level of influence. SBS has pointed to no case in which a minority shareholder can attempt to monopolize a market on behalf of its subsidiary, nor can we locate one. Thus, the only Section Two claim available against CC might be conspiracy to monopolize, which was not raised in the First Amended Complaint. 7 Accordingly, because CC does not participate in the relevant market, SBS’s attempted monopolization claim against CC was properly dismissed.
We therefore turn to the attempted monopolization claim against HBC. The first element of this claim requires a plaintiff to allege facts that show that the defendant has engaged in predatory or anticompetitive conduct. This anticompetitive conduct criterion captures the critical antitrust idea of harm to competition, rather than to competitors. “Regardless of the defendant’s power or intent, its conduct may be incapable of producing monopoly, and thus unable to satisfy the attempt requirement.” Areeda & Hovenkamp,
IIIA Antitrust Law
¶ 806 (2002). In fact, “the conduct requirement is arguably the single most important aspect” of attempted monopolization.
Northeastern Tel. Co. v. Am. Tel. & Tel. Co.,
As with Section One claims, conduct that injures individual firms rather than competition in the market as a whole does not violate Section Two. The Su
Nowhere in their AFA complaint, however, do appellants allege injury to the competitive market for PB [polybutyl-ene]. Instead, they allege that the actions between Shell Oil defendants and their overseas affiliates “were taken for the purpose of eliminating [appellants] as representatives of Shell Chemical and as sellers of PB and PB-related products, and for the financial benefit of defendant Shell Chemical and the parties acting in concert with such defendant.” Thus appellants fail to state an antitrust claim based on defendants’ conduct with respect to PB and PB-related products. It is injury to the market or to competition in general, not merely injury to individuals or individual firms that is significant.
McGlinchy v. Shell Chem. Co., 845 F.2d 802, 812-13 (9th Cir.1988); see also Joseph Bauer & William H. Page, II Kintner’s Federal Antitrust Law ¶ 14.35 (2002) (noting that “practices that harm other firms without harming competition ... cannot constitute unlawfully exclusionary conduct in the attempt context.”)
Careful examination of the First Amended Complaint reveals no allegations of anticompetitive conduct that could sustain a claim under Section Two. With respect to HBC, SBS alleges that HBC leveraged its relationship with CC to obtain preferential treatment from auditors and investors, discouraged analysts and investors from dealing with SBS, misrepresented the state of SBS’s finances in order to adversely affect SBS’s stock price, and engaged in a bidding war with SBS over a Los Angeles radio station. As with the Section One claims, SBS essentially urges us to equate harm to it with harm to competition as a matter of law. We do not believe the law supports this proposition. While some of these specific practices might be characterized as unsavory, or even illegal under other laws,
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they do not give rise to a federal antitrust claim without factual allegations specifically addressing how these practices have harmed competition. As the Supreme Court has stated, the antitrust laws “do not create a federal law of unfair competition or purport to afford remedies for all torts committed by or against persons engaged in interstate commerce.”
Brooke Group,
III. The Second Amended Complaint
Following the dismissal of its amended complaint with prejudice, SBS filed a motion for reconsideration along with a proposed Second Amended Complaint. The court conducted a “careful review of the proposed Second Amended Complaint” and concluded that SBS “cannot allege facts to survive dismissal.” Order of Aug. 6, 2003, at 3 n.3 & 5. The court therefore denied the motion.
We review the denial of leave to amend for abuse of discretion.
Long v. Satz,
In the absence of any apparent or declared reason — such as undue delay, bad faith or dilatory motive on the part of the movant, repeated failure to cure deficiencies by amendments previously allowed, undue prejudice to the opposing party by virtue of allowance of the amendment, futility of amendment, etc. — the leave sought should, as the rules require, be freely given.
Foman v. Davis,
As with the First Amended Complaint, we must accept the facts pleaded in the proposed Second Amended Complaint as true and construe them in the light most favorable to the plaintiffs. An antitrust complaint need only meet an “exceedingly low” threshold of sufficiency in order to state a claim for relief and survive a motion to dismiss.
Covad Communications Co. v. BellSouth Corp.,
[T]he Supreme Court has indicated that a complaint should not be dismissed unless it is found to be wholly frivolous .... This is not to say that liberal pleading requirements negate the need to draft an antitrust complaint in a careful and thoughtful fashion. An antitrust complaint must comprehend a so-called prima facie case, and enough data must be pleaded so that each element of thealleged antitrust violation can be properly identified. Conclusory allegations that defendant violated the antitrust laws and plaintiff was injured thereby will not survive a motion to dismiss if not supported by facts constituting a legitimate claim for relief. However, the alleged facts need not be spelled out with exactitude, nor must recovery appear imminent.
Id. (citations and internal quotation marks omitted). With these principles in mind, we turn to the allegations of the proposed Second Amended Complaint, which, in addition to the claims discussed above, contains the further claim that HBC and CC conspired to monopolize the market for Spanish-language radio advertising in violation of Section Two of the Sherman Act. 10
Conspiracy under Eleventh Circuit law requires (1) an agreement in restraint of trade (2) deliberately entered into with the specific intent of achieving a monopoly (3) which could have had an anticompetitive effect and (4) at least one overt act in furtherance of the conspiracy.
U.S. Anchor,
In dismissing the previous complaint with prejudice, the district court noted that “the Plaintiff has amended its complaint once already. The Court gave the Plaintiff extensive time to address the injury to competition element at oral argument. Still, SBS could only provide one vague and conclus[o]ry allegation of injury to general competition.” Order of Jan. 31, 2003, at 21. SBS now argues that it has added language sufficient to overcome this finding by including specific references to “injury to competition.” We disagree.
Careful review of the proposed complaint reveals only two general, conclusory statements about current injury to competition.
11
The complaint states that “Defen
In addition, the complaint contains several vague statements about the potential general consequences of hypothetical monopolization of the Spanish-language radio market: it “ultimately results in supra-competitive prices for advertisements and reduces the number of Spanish stations available.” Id. at ¶ 113. A reduction in the number of stations, in turn, “reduces the inventory of available advertisements and hinders the advertisers’ ability to target Hispanics of different origins.” Id. Finally, this situation “ultimately results in higher prices for the advertisers’ products,” “will likely deteriorate programming quality,” and “affect the viability of artists in the marketplace.” Id. at ¶¶ 114-16. Unfortunately, SBS offers no specific factual allegations to support the likelihood of any of this happening. Rather, SBS merely assumes, conclusorily, a pernicious monopoly capable of limiting output and raising prices and then proceeds to describe the other evils that might flow from this monopoly. We hold that these conclusory allegations, unsupported by specific factual allegations, do not state a claim for relief under the antitrust laws. Because SBS, even in the proposed Second Amended Complaint, offered only conclusory allegations of harm to competition, we cannot say that the district court abused its discretion in denying the motion for reconsideration and the implicit motion for leave to amend the complaint.
AFFIRMED.
Notes
. Unless otherwise noted, "complaint” in this opinion refers to the First Amended Complaint. SBS filed the First Amended Complaint before the defendants filed a response in order to cure technical difficulties with its original pleadings. The district court also treated allegations made at the oral hearing as part of this complaint. The court "allowed
. SBS asserted that it considered the relevant market to be advertising purchased in the top ten Spanish-language markets and that HBC earned 51% of the advertising revenue in that market. For the purposes of the 12(b)(6) motion, the district court assumed that a relevant market had been shown for the Section One claims. We make the same assumption here.
. We also note that the market for Spanish-language radio advertising is not limited to two competitors, as the argument by SBS implies. According to the numbers provided by SBS to the district court, some 26% of the market is not controlled by either HBC or SBS. That 26% includes the 10% market share belonging to Entravision, which is one-third owned by Univision, HBC's new merger partner. SBS made these factual allegations at the hearing on the motion to dismiss before the district court. Tr. at 20-23. See also supra note 1 (explaining the district court’s consideration of allegations made at the hearing on the motion to dismiss).
. See Amended Complaint V 12; Tr. at 20-23, 34-38.
. Many antitrust cases turn on the precise definition of this market, as defendants contest whether they possess market power or whether the restraint at issue affected the market as a whole.
. The complaint notes that the Department of Justice considered the two companies "sufficiently related” so as to block the transfer of radio stations. This does not imply control over day-to-day operations. Similarly, the allegation that CC executives acted "on behalf of HBC” may imply an agreement or conspiracy but not control such that CC should be considered a participant in the market.
. Moreover, even if SBS had alleged sufficient control over HBC by CC to state a claim for attempted monopolization by CC, this would not have cured the complaint’s failure to allege harm to competition rather than harm to SBS alone.
. We need not decide whether any of these alleged practices would give rise to state law claims. We merely note that they do not automatically give rise to an antitrust claim.
. As with the Section One claims, SBS also argues that, as the principal competitor of HBC in the market, harm to it inherently constitutes harm to competition. For the reasons stated in the previous section, we reject this argument.
. In its original order, the district court denied a previous request by SBS to amend the complaint and add a conspiracy allegation after finding that a non-participant in the market could not conspire with a participant. The court relied upon our statement in
Aquat-herm
that "[ejqually fatal to Aquatherm's conspiracy allegation is the fact that no authority exists holding a defendant can conspire to monopolize a market in which it does not compete.”
. The proposed complaint adds significant detail to the allegations of unsavory behavior by CC and HBC described in the First Amended Complaint as well as additional detail on the market for Spanish-language radio advertising. Largely because of this detail, the proposed complaint remains under seal. We
