*991Kathleen Sonner filed a consumer class action against the sellers of two Ginkgold nutritional supplements for violations of California's Unfair Competition Law,
I.
Schwabe North America, Inc. and Nature's Way Products (collectively, "Schwabe") market and sell nutritional supplements, including two products known as "Ginkgold Advanced Ginkgo Extract" and "Ginkgold Max Advanced Ginkgo Extract Max." The labels on both products tout benefits to "mental sharpness," "memory," and "concentration."
On July 7, 2015, Sonner filed a class action complaint against Schwabe for violations of California's UCL, CLRA, and breach of express warranty.
On February 2, 2017, the district court granted summary judgment in favor of Schwabe. The district court acknowledged *992that "both sides have produced expert testimony and scientific research in support of their claims," but it nevertheless granted Schwabe summary judgment on the ground that Sonner failed to critique the expert testimony and each of the scientific studies proffered by Schwabe. The district court reasoned that because Sonner fell short in "challenging the methodology, structure, or independence of [Schwabe's] studies," her evidence is "insufficient to allow a reasonable juror to conclude that there is no scientific support for [Schwabe's] claims." Sonner timely appealed.
II.
We have jurisdiction under
III.
Summary judgment is appropriate only when "there is no genuine dispute as to any material fact." Fed. R. Civ. P. 56(a). "[T]he determination of whether a given factual dispute requires submission to a jury must be guided by the substantive evidentiary standards that apply to the case." Anderson v. Liberty Lobby, Inc. ,
Under California law, the plaintiff has the burden of proving by a preponderance of the evidence that a challenged advertisement is false or misleading under the UCL and CLRA.
Schwabe argues that a more exacting summary judgment standard applies to false advertising claims brought under the UCL and CLRA, relying on a Fourth Circuit decision, In re GNC Corp. ,
We are unpersuaded by the notion that a plaintiff must not only produce affirmative evidence, but also fatally undermine the defendant's evidence, in order to proceed to trial. "[A]bsolute certainty is not the evidentiary benchmark in civil (or even criminal) litigation," Hobbs v. Gerber Prods. Co. , No. 17 CV 3534,
Schwabe also argues that Sonner's claims are essentially "lack of substantiation" claims, which private plaintiffs are prohibited from pursuing under California law. See King Bio Pharms., Inc. ,
* * *
We therefore reverse the district court's judgment in favor of Schwabe as to the UCL and CLRA claims, as well as the breach of express warranty claim that relies *994on the same evidence.
REVERSED AND REMANDED.
Sonner also asserted a claim under the Wisconsin Unfair Trade Practices Act, which is not before us on appeal.
The UCL prohibits any "unfair, deceptive, untrue[,] or misleading advertising."
Sonner's unopposed request for judicial notice is GRANTED .
