In a purported class action to recover damages for a violation of General Business Law § 349, breach of contract, unjust enrichment, and a violation of Civil Rights Law §§50 and 51, the plaintiffs appeal from an order of the Supreme Court, Kings County (Clemente, J.), dated July 27, 2000, which granted the defendants’ motion pursuant to CPLR 3211 (a) (1) and (7) to dismiss the complaint.
Ordered that the order is affirmed, with costs.
The plaintiffs, who purport to represent a class of similarly-situated persons, are holders of credit cards and mortgages issued by Chase Manhattan Bank USA, N.A. The plaintiffs commenced this class action against the defendants, Chase Manhattan Bank USA, N.A., and its parent, Chase Manhattan Corporation (hereinafter collectively Chase), alleging five separate causes of action: (1) a violation of General Business Law § 349 (a) for engaging in a deceptive practice, (2) breach of contract, (3) unjust enrichment, (4) a violation of Civil Rights Law § 50, and (5) a violation of Civil Rights Law § 51.
The complaint alleges that Chase violated its commitment to protect customer privacy and confidentiality and not to share customer information with any unrelated third party, except, inter alia, to conduct its business or make available special offers of products and services which might be of interest to customers. This confidentiality commitment was contained in a printed document entitled “Customer Information Principles,” which was distributed to the plaintiffs. Allegedly unbeknownst to the plaintiffs, without their consent and without giving the plaintiffs an opportunity to opt out, Chase sold information to nonaffiliated third-party vendors, including the plaintiffs’ names, addresses, telephone numbers, account or loan numbers, credit card usage, and other financial data. The third-party vendors used this information and created lists of Chase customers, including the plaintiffs, who might be interested in their products or services. These lists were then provided to telemarketing and direct mail representatives to conduct solicitations. In return for the information, the third-party vendors agreed to pay Chase a commission (of up to 24% of the sale) in the event that a product or service offered were purchased.
The defendants moved to dismiss all five causes of action for
To establish a cause of action under General Business Law § 349, a plaintiff must prove that the challenged act or practice was consumer oriented, that it was misleading in a material way, and that the plaintiff suffered injury as a result of the deceptive act. Whether a representation or omission, the deceptive practice must be likely to mislead a reasonable consumer acting reasonably under the circumstances. In addition, to recover under the statute, a plaintiff must prove actual injury, though not necessarily pecuniary harm (see Stutman v Chemical Bank,
Presuming the allegations in the complaint to be true, and giving them the benefit of every favorable inference (see Cron v Hargro Fabrics,
Thus, the “harm” at the heart of this purported class action, is that class members were merely offered products and services which they were free to decline. This does not qualify as actual harm.
The complaint does not allege a single instance where a named plaintiff or any class member suffered any actual harm due to the receipt of an unwanted telephone solicitation or a
The plaintiffs seek to recover damages for unjust enrichment based on the profits Chase earned as commissions on the purchases made by members of the plaintiffs’ class. “To state a cause of action for unjust enrichment, a plaintiff must allege that it conferred a benefit upon the defendant, and that the defendant will obtain such benefit without adequately compensating plaintiff therefor” (Nakamura v Fujii,
Similarly, the plaintiffs failed to state a cause of action to recover damages for breach of contract. The plaintiffs’ allegation of contract damages consisted solely of the phrase “all to the damage of the class.” Such a vague and conclusory allegation is insufficient to support a cause of action for breach of contract (see Gordon v Dino De haurentiis Corp.,
The plaintiffs have failed to state a cause of action under Civil Rights Law §§ 50 and 51. Civil Rights Law §§ 50 and 51, which must be narrowly construed, were never intended to address the wrongs complained of by the plaintiffs (see Messenger v Gruner & Jahr Print. & Publ.,
