Memorandum Opinion and Order
Plaintiff Slep-Tone Entertainment Corporation brings this suit for trademark infringement and unfair competition under the Lanham Act, 15 U.S.C. §§ 1114, 1125, and the Illinois Uniform Deceptive Trade Practices Act, 815 ILCS § 510/i et seq.
I. Background
For the purposes of evaluating the motion to dismiss, the Court must accept the complaint’s factual allegations as true and
A. Slep-Tone’s Products and Trademarks
Slep-Tone produces karaoke accompaniment tracks for about 18,000 popular songs. R. 50, First Am. Compl. ¶ 10.
Slep-Tone has registered four marks in connection with its production of karaoke accompaniment tracks: two trademarks and their related service marks. Id. ¶¶ 39 — 42. The first trademark, with Registration No. 1,923,448, protects the “SOUND CHOICE” mark for cassette tapes and CDs containing musical compositions and the related video. Id. ¶ 39. The related service mark, with Register No. 4,099,045, protects “SOUND CHOICE” for exhibitions at karaoke shows. Id. ¶40. The second trademark, with Registration No. 2,000,725, protects the display mark for cassette tapes and CDs containing musical compositions and the related video. Id. ¶ 41. The display mark is reproduced below:
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This display mark has a related service mark, with Registration No. 4,099,052, which protects the mark for exhibitions at karaoke shows. Id. ¶ 42.
According to. Slep-Tone, these marks signify to the public that Slep-Tone is the origin of the karaoke accompaniment tracks and that any track that displays the marks was created by Slep-Tone or under its direction and control. Id. ¶ 44. Slep-Tone’s trade dress, which includes its registered marks, serves the important purpose of distinguishing Slep-Tone’s tracks from those of its competitors. Id. ¶ 48.
B. Sellis’s Replication and Use of Slep-Tone’s Tracks
The advent and increased use of computer technology has allowed for karaoke tracks to be “ripped” from their CD + G hard media to computer hard drives. Id. ¶ 15. Any copy not stored on the original CD is known as a “media-shifted” copy because it has been written onto non-original media. Id. ¶ 16. This media shifting often involves accompanying format shifting, for example a change from CD + G to MP3 + G. Id. ¶ 17. Most karaoke operators now use media and format-shifted tracks to avoid the burden of carrying an extensive CD library. Id. ¶¶ 18-19. Karaoke operators have also started to use the ability to media- and format-shift for more dubious purposes — they are able to copy one purchased CD onto two or more computer systems, to obtain tracks via file sharing, to purchase hard drives preloaded with karaoke tracks, or to sell the CDs on a secondary market after copying them to
Sellis owns and operates a bar in Prospect Heights, Illinois, and she has contracted with several karaoke operators to put on shows in which patrons participate in the performance of a song using an accompaniment track. Id. ¶¶ 7-9, 51-52. The karaoke operators have used tracks displaying the Sound Choice marks; either the operators made the tracks themselves or duplicated them from another original or non-original source. Id. ¶¶ 57-58, 64-65. Slep-Tone did not authorize the duplication of the tracks and Sellis did not pay any royalties for the display of SlepTone’s marks. Id. ¶¶ 61, 66. Because there was no authorization, Slep-Tone was also unable to oversee the quality of the duplicate tracks. Id. ¶ 66. This lack of oversight led to the production of tracks that were degraded from their original quality. Id. ¶ 67.
Slep-Tone told Sellis that her karaoke contractors were infringing on SlepTone’s trademarks and offered her the opportunity to enter into a “Safe Harbor Program” that protects venues from liability in exchange for requiring their contractors to provide information about their karaoke systems. Id. ¶¶ 74-75. Alternatively, Slep-Tone offered a certification program that allows a venue to determine whether a particular karaoke operator is using authentic materials. Id. ¶ 76. Sellis has not entered into these programs or stopped using the services of any of the allegedly infringing contractors. Id. ¶ 78.
Slep-Tone alleges that Sellis has bene-fitted from the karaoke operators’ use of pirated tracks. Id. ¶ 79. These contractors can afford to charge a lower fee to put on karaoke shows, because they paid less money (or no money at all) for the tracks that they use, and they can pass those savings along to Sellis. Id. ¶¶ 86-88. Use of media-shifted tracks has also harmed Slep-Tone, which has lost significant sales of its karaoke tracks. Id. ¶ 90. To combat the use of the media-shifted karaoke accompaniment tracks, Slep-Tone filed this lawsuit seeking an injunction and damages in excess of $100,000. Id. at Prayer for Relief. Defendants now move to dismiss, arguing that Slep-Tone cannot state a claim for relief under the Lanham Act or the Illinois Uniform Deceptive Trade Practices Act. See Mot. Dismiss.
II. Legal Standard
Under Federal Rule of Civil Procedure 8(a)(2), a complaint generally need only include “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed.R.Civ.P. 8(a)(2). This short and plain statement must “give the defendant fair notice of what the ... claim is and the grounds upon which it rests.” Bell Atl. Corp. v. Twombly,
“A motion under Rule 12(b)(6) challenges the sufficiency of the complaint to state a claim upon which relief may be granted.” Hallinan v. Fraternal Order of Police Chicago Lodge No. 7,
III. Analysis
Slep-Tone brings this lawsuit under the Lanham Act, alleging both trademark infringement and unfair competition based on Sellis’s knowing use of media-shifted Slep-Tone tracks. Id. ¶¶ 95-115. It also alleges unfair competition under the Illinois Uniform Deceptive Trade Practices Act based on the same conduct. Id. ¶¶ 116-23. Sellis has moved to dismiss the complaint under Federal Rule of Civil Procedure 12(b)(6). Defs.’ Mot. Dismiss at 1. She devotes the majority of her motion to the argument that Slep-Tone’s claims are improperly brought under the Lanham Act and are barred by the Supreme Court’s decision in Dastar Corp. v. Twentieth Century Fox Film Corp. See Defs.’ Mot. Dismiss at 6-10. Sellis also makes additional arguments on the various elements of Slep-Tone’s Lanham Act claim, citing Slep-Tone’s alleged failure to plead use in commerce and likelihood of confusion. See R. 58, Defs.’ Reply Br. at 3-4.
All three counts of Slep-Tone’s complaint are based upon the same conduct, and Sellis’s arguments for dismissal are essentially identical on each count. See First Am. Compl. ¶¶ 51-94; Defs.’ Mot. Dismiss at 14-15. This makes sense, because claims of trademark infringement and unfair competition under the Lanham Act based on the same conduct are evaluated under the same standard. See Trans Union LLC v. Credit Research, Inc.,
A. Dastar
Sellis argues that the Supreme Court’s decision in Dastar Corp. v. Twentieth Century Fox Film Corp. bars Slep-Tone’s Lanham Act claim. Defs.’ Mot. Dismiss at 2, 12-13. Because Dastar holds that the Lanham Act does not “creat[e] a cause of action for, in effect, plagiarism — the use of otherwise unprotected works and inventions without attribution,” Dastar,
Sellis’s argument misunderstands Dastar’s holding and its application to Slep-Tone’s complaint. In Dastar, the Supreme Court evaluated whether the
The Supreme Court rejected Fox’s trademark claim, reasoning that the Fox relied on a faulty definition of “origin” of goods found in the Lanham Act. See id. at 31,
At oral argument, the Supreme Court suggested that if “Dastar had simply ‘copied [the television series] as Crusade in Europe and sold it as Crusade in Europe,’ without changing the title or packaging
It is on this point — origin of goods — that Sellis’s characterization of SlepTone’s complaint misses the mark. In the first instance, Sellis argues that the copies of Slep-Tone’s original tracks are, in essence, the same as Slep-Tone’s tracks. Defs. Mot. Dismiss at 11. In the context of Dastar, the thrust of this argument is that Slep-Tone cannot have alleged a Lanham Act violation where SlepTone’s own mark is applied to its own original goods. But Sellis’s argument ignores a significant portion of Slep-Tone’s complaint — it claims that karaoke operators engage in media and format shifting, creating tracks on both a new hard medium and in a completely new format.
To be sure, the application of this principle might seem unclear in the context of CD to MP3 format shifting, because a replica of the original (or something close to a replica) is shifted onto a new media or into a new format. But consider this tangible example, rooted in the similar facts of Dastar: if an individual were to take a Slep-Tone CD and copy the tracks onto another CD, it is difficult to dispute that a new good has been made, a good that Slep-Tone did not create. The same was true in Dastar: just as making an exact copy of Fox’s Crusade series would have made Dastar the originator of a new tangible product sold in the marketplace, Dastar,
B. Sellis’s Other Arguments
Sellis mounts two additional attacks on the sufficiency of Slep-Tone’s complaint. First, Sellis suggests that the karaoke tracks have not been used in commerce, as required under the Lanham Act. Defs.’ Reply Br. at 4. Sellis argues, without citation, that because Sellis never engaged in a sale of the karaoke tracks, Sellis did not use them in commerce. Id. Sellis over-simplifies the commerce analysis. In order to satisfy the use-in-commerce requirement, the infringing acts need not have actually taken place in commerce — they need only have an adverse effect on commerce. Wells Fargo & Co. v. Wells Fargo Exp. Co.,
In this case, Slep-Tone makes sufficient allegations of an adverse impact on commerce. First, Slep-Tone pleads that Sellis reaped substantial revenue from “sale[s] of concessions” during the time that its marks were improperly displayed. First Am. Compl. ¶ 68. Next, Slep-Tone alleges that Sellis’s acts were primarily profit-motivated and karaoke participants engaged in “the transfer of money” in connection with the karaoke shows. Id. ¶70. That is, Sellis uses the karaoke shows (and the Slep-Tone-marked tracks) to bring customers into the bar, and those customers purchase food and drinks. Sellis has also financially benefited from obtaining the services of karaoke operators at below-market prices, since the use of media-shifted tracks allows the karaoke jockeys to work with lower operating costs — savings that have been passed on to Sellis. Id. ¶¶ 86-89. These facts, taken together, are enough to plausibly plead use in commerce.
Finally, Sellis asserts that Slep-Tone has failed to sufficiently plead likelihood of confusion, also required under the Lanham Act. Defs.’ Mot. Dismiss at 12; Defs.’ Reply Br. at 3. In order to prove likelihood of confusion, courts balance seven factors: “(1) similarity between the marks in appearance and suggestion; (2) similarity of the products; (3) the area and manner of concurrent use; (4) the degree of care likely to be exercised by consumers; (5) the strength of the plaintiffs mark; (6) whether actual confusion exists; and (7) whether the defendant intended to ‘palm off his product as that of the plaintiff.” CAE, Inc. v. Clean Air Eng’g, Inc.,
Slep-Tone pleads facts sufficient to satisfy several of the likelihood-of-confusion factors. Similarity of the marks turns on whether the appearance and placement would be so indistinguishable that a consumer would associate one with the other. Packman v. Chi. Tribune Co.,
IV. Conclusion
For the reasons set forth above, Dastar does not bar Slep-Tone’s claims and Slep-Tone has otherwise adequately stated a claim for relief under the Lanham Act and the Illinois Uniform Deceptive. Practices Act. Defendants’ motion to dismiss is denied.
Notes
. This Court has subject matter jurisdiction over Lanham Act claims under 28 U.S.C. § 1331 (federal-question jurisdiction) and 15 U.S.C. § 1121. The Court also exercises supplemental jurisdiction over Slep-Tone’s state-law claim under 28 U.S.C. § 1367.
. Citations to the docket are indicated as "R.” followed by the entry number.
. The converse of typical "passing off" claims, in which "the plaintiff complains that the defendant is passing off his (inferior) product as the plaintiff's,” "reverse passing off” occurs when the “defendant is trying to pass off the plaintiff's product as the defendant's.” Peaceable Planet, Inc. v. Ty, Inc.,
. The use of digital media in this case does not change the impact of Dastar. Although the Supreme Court did use the phrase "tangible good,” which could suggest that a physical product is necessary, “the Dastar opinion ... makes clear that the Court used that language simply to distinguish goods and products offered for sale (which receive Lanham Act protection) from any 'idea, concept, or communication embodied in those goods’ (which are protected only by copyright laws).” Cvent, Inc. v. Eventbrite, Inc.,
. Even if simply copying a good did not create a new good for the purposes of the Lan-ham Act (a result that would contradict Das-tar), Slep-Tone would still have plausibly stated a claim for relief. Ordinarily, trademark law does not protect against the sale of genuine goods bearing a true mark even when the sale is not authorized by the mark owner. Slep-Tone Entm’t Corp. v. America’s Bar & Grill, LLC,
. Adding force to Slep-Tone’s complaint is the specific caveat that Slep-Tone does not own the underlying copyright and in fact Slep-Tone pays royalties for the use of the songs. First Am. Compl. ¶ 29. In this way, Slep-Tone distances itself from the underlying artistic work. Its claims do not stem from a desire to protect creativity; rather, the complaint alleges a misapplication of Slep-Tone’s mark to goods that Slep-Tone did not create.
