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Sisler v. Gannett Co., Inc.
516 A.2d 1083
N.J.
1986
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*1 subpoena expressed, I would order the For the reasons result. immunity against any State to accord require the quashed or of the con- from the disclosure incriminating derived evidence records, commen- production, of Guarino’s tents, as the as well against privilege common-law of our the dimensions surate with I Accordingly, dissent. self-discrimination. join opinion. in this and POLLOCK CLIFFORD

Justices WILENTZ, Justice remandment —Chief For reversal and O’HERN, and STEIN—4. GARIBALDI Justices CLIFFORD, HANDLER and POL- For affirmance —Justices LOCK—3. SISLER, AND CROSS-APPEL PLAINTIFF-RESPONDENT

MAYO S. APT-TO-ACRES, INC., LANT, A CORPORA NEW JERSEY AND CO., PLAINTIFF-CROSS-APPELLANT, TION, v. GANNETT CORPORATION, INC., DEFENDANT-APPEL A DELAWARE LANT AND CROSS-RESPONDENT. 1986. Argued January October 1986 Decided *3 McCrory, bar, John B. a argued member of the New York appellants (Strauss cause for cross-respondents & Hall, attorneys; Bernius, McCrory, John B. and Robert C. a bar, counsel; member of the New York Rags- Richard A. dale, brief). on the respondent argued cause for H. Thiele

Richard Hermes, attorneys). (Thiele & cross-appellants curiae, argued cause for amicus Cafferty Thomas J. (McGimpsey Cafferty, attor- Jersey New Press Association & neys). was opinion of the Court delivered

HANDLER, J. upon us consider standard of

This suit calls what libel Jersey New law be under with liability should established by media defendants respect to tortious defamation committed “public figure” a under the First against plaintiff is not who ordinary negligence Both held that Amendment. courts below determining such def- proper for whether was the standard They of the view that were amation was actionable. “private person” should not be essentially who substantial, burden in required “actual malice” to bear the defamation, required might as otherwise be prove order to free-speech where principles situations under constitutional official” or person “public can be considered the defamed renew their contention as “public figure.” Defendants now stressing that imposing liability, appropriate standard in a concern and plaintiff involved himself matter proving defamation to the diminished burden not entitled private persons; they in addition claim error truly accorded brings before rulings. Plaintiff other trial court likewise two regarding the amount alleged trial errors the Court several damages. his

I. actions, are case, The in this as most libel-defamation facts Sisler, 1960’s,plaintiff, Mayo and several early critical. In the State Bank the Franklin Franklin businessmen co-founded other 1980, bank). until (FSB inception time FSB’s From the or Board of the plaintiff served as President Chairman period During plaintiff became bank. this also involved in breeding several real estate and racehorse projects. substantial positions In 1980 Sisler retired from all official bank order to interests, pursue including operation the his other business of a wholly-owned corporation, Apt-to-Acres, engaged in breeding thoroughbred standardbred and horses. Courier-News,

In August newspaper a with a 58,800 in Jersey, published circulation of central New a three concerning alleged article improper by series loans made the article, Franklin State Bank. The initial not at issue in this case, 15, 1981, appeared August reported on and that State and investigating questionable Federal were FSB for authorities reports. article, loans issued on credit In the falsified second 19, 1981, defendant, August Meddis, which ran on Sam writer, reported company Courier-News staff with which plaintiff was associated had sold and land to leased the landlord of an company investigation falsifying auto under for credit reports in applications loan to by FSB. While facts related true, plaintiff this article objected implications were newspaper’s arose from the use of word “ties” headline probe,” “Bank officials have ties firm in loan with to the newspaper’s plaintiff’s characterization dealings with company “private.” auto and its landlord as The third series, published article in August on again Meddis, plaintiff receiving written accused undercollater- alized loans from Franklin State Bank finance his horse farm, fact, Apt-to-Acres. plaintiff adequately had secured loans; his misinterpreted had Meddis several deeds and published records. The August Courier-News retractions to the August 19th August 20th articles on Septem- 1981 and ber 1981.

Fatefully, published time the Courier-News these Guida, articles negotiating Louis leading with syndicator, horse have three horses stand standardbred stud Apt-to-Acres breeding 1982 or 1983 seasons. Two of horses, Computer, three Seahawk Hanover and were de- *5 among top stallions of expert trial as the three the by a scribed third, Niatross, season, breeding the had lowered the while a trial pacing for mile and described world record the Century.” the midst of these expert as the “Horse anonymously mailed the three Courier- negotiations someone plaintiff in Guida thereafter informed articles Guida. News articles, the although personally he did not credit a letter that veracity on their and was thus he not take a chance could negotiations standing Apt- for the three horses at terminating to-Acres.

Plaintiff, Apt-to-Acres, for together filed suit def- with Court, Meddis, against Superior Sam The Courier- in amation Inc., parent Co., Company, of the Couri- and Gannett News er-News, requested general damages Plaintiff as defendants. anguish, damages reputation special and mental for loss of horses, punitive from the arising out of lost stud fees trial, Apt-to-Acres corpo- as court dismissed damages. At The Company as a defendant. trial plaintiff rate and Gannett figure” in plaintiff “public was not judge also determined proof applying strict “actual malice” burden terms of Sullivan, York 376 U.S. first described New Times (1964); accordingly instructed the it L.Ed.2d if it the defend- jury plaintiff for the found to return verdict publishing article. negligent ant had been request to submit Additionally, plaintiffs denied the trial court damages an- punitive issues mental jury a verdict for the guish jury. The returned $850,000 in $200,000 general damages and $1,050,000, damages. special “private ruling that Sisler was a appealed the

Defendants standard, negligence figure,” trial court’s use of a reputa- negligence injury and of adequacy of the evidence special dam- tion, plaintiff’s “standing” to recover well as as corporation. wholly ages by Apt-to-Acres, his owned sustained rulings court con- cross-appealed several of the trial Plaintiff Division quantum damages. Appellate cerning the *6 respects. N.J.Super. affirmed the trial court all 199 307 (1985). standard, the negligence use of the affirming Bauer, Appellate Division reasoned that Lawrence v. 89 N.J. 451, denied, 999, 358, cert. 459 U.S. 74 L.Ed. 2d S.Ct. (1982), “public figure” in which the Court found to be a subject under the First Amendment and thus to the “actual burden, implied non-public fig malice” a lesser standard for Appellate plaintiff’s ures. The Division did address most of merits, cross-appeal deeming cross-appeal on the to be by plaintiff’s request appellate waived that the court consider cross-appeal subsequent only its if trial on the issue prejudice jury N.J.Super. would not the initial award. 199 at 329. granted petition plain-

We defendants’ for certification and (1985). cross-petition. tiff’s 101 N.J. 289 II. presents episode

This case in the unhappy another cohab- defamation, itation protective tort of which reputation, guarantees individual’s with constitutional protect speech press. serve to free and The tort of defamation and the and speech constitutional common-law ideals of free long competed have control of liability for over standards for defamatory speech. false history,

For most of American state common law refereed this free Generally, contest of federal intervention. the states allowing go favored defamation actions to at forward expense of the speech. values embodied in constitutional free only prove publication defamed citizen had a false subject hatred, ridicule, general would him to contempt, reputation damage presumed. exception would be With the privileges speech of a few isolated qualified absolute and for particularly protecting, publica- worth considered most false plaintiffs. Any poten- tions resulted defamation verdicts complications tial First Amendment or similar constitutional had rationale that were discarded under the society” did not merit constitutional “value to and thus no Welch, Inc., 323, 369, Gertz v. Robert U.S. See protection. J., 3022, 789, (1974) (White, 41 L.Ed.2d 2997, 94 S.Ct. Eaton, dissenting); “The American Law of Defamation Welch, Inc. An- Through Gertz v. Robert Beyond: An 1349, (1975). Primer,” 61 Va.L.Rev. 1350-64 alytical Sullivan, supra, In New York Times v. Supreme realigned the Court L.Ed.2d and tortious defamation. between the First Amendment

balance “profound background of a national commitment Against uninhibited, public issues should be principle that debate on id. 84 S.Ct. robust, wide-open,” 11 L.Ed.2d *7 701, “prohibits that First Amendment at the Court declared recovering damages public official from proves he that relating to his official conduct unless falsehood is, with made with ‘actual malice’ —that the statement was disregard of knowledge it false or with reckless that 279, 726, 11 Id. at 280, S.Ct. it 84 at whether was false or not.” holding The from the Court’s belief L.Ed. 2d at 706. stemmed law, press, spectre of libel often acting under the true, editing many in constitution engaged self-censorship, out proving of the difficulties of ally-protected statements because doing expense so. truth of statements in court and 721, 271-72, 84 S.Ct. at 11 at 701. Id. at L.Ed.2d York Times to the 1960’s extended New Subsequent in cases v. Co. Publishing Curtis “public figures,” speech concerning (1967), Butts, 18 L.Ed.2d 130, 1975, 1094 87 S.Ct. U.S. 388 reports matters involving “false privacy to invasion of suits Hill, Time, 87 S.Ct. 374, Inc. v. 385 U.S. public interest.” impor- 534, (1967). emphasized the 17 L.Ed. 2d 456 These cases public of information on matters of tance of dissemination 388, Time, Hill, supra, 385 U.S. at 87 Inc. v. interest. See Alabama, 542, Thornhill (quoting at 17 L.Ed.2d at 467 S.Ct. 1093, (1940)) 88, 736, 744, 84 L.Ed. 102, 1102 310 U.S. S.Ct. 60 (“Freedom discussion, historic function if it fulfill its would

264 nation, in this all must embrace issues about which information appropriate is needed or to society enable the members of cope exigencies period.”) with the of their Their holdings part in stemmed from the idea that relating public figures officials and often coincides with matters that would be Louisiana, legitimate public interest. See Garrison v. 379 64, 77, U.S. 209, 217, S.Ct. 125, (1964) 85 13 L.Ed.2d (public-official protects paramount rule interest in a free people flow of information to the concerning public offi- Butts, cials); Publishing supra, Curtis Co. v. 388 U.S. 154, S.Ct. (public L.Ed.2d at 1094 interest in circula- public figures tion of materials on involved in that case “not Times”). less than that singular involved New York importance speech involving ascribed to concern reached fruition 1971 when a plurality three-member de- clared requirement the “actual malice” applied to “all discussion and involving communication matters of concern, general regard without persons to whether in- anonymous.” volved are famous or Rosenbloom v. Metrome- dia, Inc., 29, 44, U.S. 1811, 1820, 91 S.Ct. 29 L.Ed.2d (1971).

However, Welch, Inc., years three Gertz v. Robert later supra, L.Ed.2d the Court retreated from the Rosenbloom position, appli- limited the cation of the New York Times standard to “public figures” “public According Court, officials.” persons, these who have “thrust themselves to the *8 particular public forefront of controversies” “usually enjoy significantly greater access communication,” to the channels of effective justly could more be burdened with the Id. at 344-45, actual malice standard. 94 3009, S.Ct. at decision, L.Ed.2d at 808. With the Gertz classification public of an private figure individual as a became the critical determination in defamation actions.

Recent Supreme decisions of the Court have reasserted the relevance of the nature speech, stressing of the that “not all speech equal is of importance. First Amendment speech It is heart that is ‘at the of the First on of concern’ ‘matters ” Bradstreet, Inc. v. Dun and protection.' Amendment’s 2939, Inc., 758-59, 105 Builders, 749, 472 U.S. S.Ct. Greenmoss (citations omitted). 593, (1985) 86 L.Ed. 2d 2945, “[I]n private contrast, speech purely concern is of less on matters of 759, 2946, 86 105 S.Ct. at Id. at concern." Amendment First Philadelphia Newspapers, Inc. v. 603; also L.Ed.2d see at 1558, (1986) -, Hepps, 475 U.S. S.Ct. 89 L.Ed.2d 783 private figure requires a (holding that the First Amendment proving that matter of to the burden of libel bear statement). subject of a false public concern has been the decisions, attempt pacify warring which to these From reputation, individual two themes interests of free evaluating directed toward can discerned. The first is be reputational an interest. This involves strength of individual’s aggrieved of individual the status or role appreciation Underlying subject speech. to this relation matter knowingly have is the idea that individuals who focus exposed public commentary can more voluntarily themselves to proof in order required shoulder a heavier fairly be burden imposing fairness of actionable defamation. The establish “public person as to a who is a heavier burden is most evident official,” which would invite “position his must be one because holding scrutiny person it----” and discussion of 669, Baer, 86 86-87 n. Rosenblatt U.S. (1966). The same notions of 15 L.Ed. 2d

n. 606 n. 13 “public who is a justify treatment one fairness similar Gertz, normative con figure.” compelling “a explained As public and underlying the distinction between sideration like offi plaintiffs” public figures, defamation prominence in the cials, especial have either “assumed roles forefront society” affairs of or “thrust themselves influence the resolu particular public order to controversies issues,” and comment.” tion of the and thus attention “invite[d] 344-45, Welch,Inc., 94 S. Ct. supra, Robert Gertz v. reasons, communi at 808. For those L.Ed.2d “[t]he *9 266 assumption public media to act that

cations are entitled on the public voluntarily figures exposed have themselves officials defamatory injury risk of from concern to increased falsehood 3010, 345, them.” Id. at S.Ct. ing 94 at 41 at 808. L.Ed.2d contrast, individuals, private having accepted public “not office ” ordering society,’ role in or assumed ‘influential cannot be relinquished presumed part to have of their interest protection good of and are their own name deemed “more Ibid, (citation omitted). deserving recovery.” They of may accordingly be allowed establish actionable defamation under Thus, proof. actions, less onerous burden defamation permit imposi to the considerations fairness individual and, proof public persons strict on tion of a burden converse ly, lighter placed counsel a burden to be on who those have public remained out of the domain. theme subject second decisional focuses on the matter of speech speech itself. If the to a relates matter

concern, implicates “profound it national commitment principle uninhibited, that debate on issues should be Sullivan, robust, supra, New York Times v. wide-open,” U.S. S.Ct. L.Ed.2d at 701 (emphasis at at added), rung and “occupies ‘highest hierarchy ” Bradstreet, Dun and Inc. v. First Amendment values.’ Builders, Inc., supra, Greenmoss 472 U.S. 105 S.Ct. L.Ed. 2d at Myers, v. (quoting Connick U.S. 138, 145, 1684, 1689, 103 S.Ct. (1983)). 75 L.Ed.2d 708 Such speech requires protection. Speech maximum does pertain to matters of concern rests lightly more on the speech/reputation free interest scale.

The interaction of two under these themes the First Amend- combinations, yields ment possible four which no are means static or immutable. Three of these identi- combinations were fied in Philadelphia Newspapers Hepps, supra, 475 -, 106 There, Supreme L.Ed.2d 783. Court, holding requires that the First Amendment figure prove is false he seeks when *10 public speech of con- for media defendant damages against Amend- of First accommodation cern, the federal summarized interests. reputational individual ment and official or is a concern and the public is of plaintiff When the public speech to surmount a much figure, the clearly requires plaintiff the Constitution public recovering defendant than is from a media higher before barrier but the of concern When the is public common law. speech raised the by the figure, still Gertz, the Constitution supplants as is a private plaintiff in at are, the constitutional common but law, requirements standards range, forbidding is a than when the public less plaintiff of their least some the is figure exclusively of concern. When speech the is public and speech figure, as in Dun & Bradstreet, is a and the private concern plaintiff private change in at least force any do not necessarily the constitutional requirements 106 S. Ct. at at -, [Id. of the common-law landscape. of the features some L.Ed.2d at 792.] affairs of a case, private the speech concerns fourth In a re requirements are the constitutional person” and “public private concern. See laxed, speech matters of all on as with Builders, Inc., supra, Bradstreet, Inc. v. Greenmoss Dun v. (speech on 759, 105 86 L.Ed.2d at 603 472 U.S. concern); Restate less First Amendment matters is of protects (actual standards malice Torts 580A ment 2nd on § figure public or “concerning public official communication conduct, capacity ...” role in that regard to his fitness added)). (emphasis many permutations reflect their combinations and These four encouraging free of relationships policies changing between for concerns These fairness to the individual. speech and subject-mat- importance the individual and fairness to resolution necessarily and inform our underlie ter of Jersey New case, under the Federal Constitution this both law.

III. concerns, limitations the constraints and Reflecting these on whether primarily focus First Amendment imposed public topic legitimate to a defamatory speech relates first figure. We turn plaintiff ais concern and whether published in the relate to whether articles Courier-News legitimate public These topic interest. articles concerned dealings company plaintiffs being investigated financial with a loans, questionable related that had obtained Although from under-collateralized loans FSB. the trial court controversy” determined that “no existed before the articles, publication of the it is not clear whether the court subject-matter concluded that the of these articles one legitimate public. interest to Concededly everything newsworthy “not is a legitimate concern, sorting matter of such matters *11 may from of a more be Dairy those nature difficult.” Stores, Co., Inc. v. Sentinel Publishing 104 N.J.

(1986). Nevertheless, govern public in view of the historic and banks, mental with role operation particular concern the of ly stability, propriety their financial we are that satisfied the of by loans former-president substantial issued an area to its bank topic legitimate public and founder is a of “The interest. banking of intimately business ... the affects commercial wel fare people____” and business interests of the First Nat’l Whippany Bank v. Trust Co. County, Morris 76 N.J.Su- of per. (App.Div.1962). Manifesting importance, their banks subject are to regulation. both the extensive Federal and State 1-3805; See C.F.R. N.J.S.A. 17:9A-1 -369. Statutes § provide regular independent also for supervi- examination and Moreover, sion of banks. See 17:9A-252 to N.J.S.A. -265. special prescriptions by have been for enacted loans a bank to its or director officer. executive See N.J.S.A. 17:9A-72. The policies particularized guidelines that actuated the incestu- ous high-ranking loans between a bank and its officers ensure of, in, integrity public financial banking confidence system. policies

These influence our assessment the transactions plaintiff. between FSB and Clearly public dangers that are insider-dealing inherent in with totally a bank are not reduced a a former substantially lessened when bank deals with or motivating governmental con- Accompanying and this insider. public’s banking in the conduct of the cern is the interest may go beyond, industry. encompasses, This but interest regulatory itself. Private actors at all government concerns of levels, including shareholders, analysts, depositors,' financial customers, legitimate interest in bank’s potential have a press only in dealings. important The thus has an function respecting banking reporting activity but also in government informing bank These considerations about conduct. published by the the articles Courier- lead us to conclude that News, security treating adequacy of for substantial loans director, to a matter plaintiff, its former relate made FSB legitimate public interest. articles, being topic subject The interest, impos- legitimate strongly militates favor of upon ing high proof plaintiff. strict Neverthe- or burden impose less, is fair to we must determine whether it First plaintiff’s role or status. Under the burden view of Amendment, determination is embodied this fairness public/private person classification. court, finding plaintiff had trial not assumed controversy attempted respect any with

active role matter, public opinion ruled that to influence on *12 figure. supports this determina public not The record prominence in the “especial attained tion. Plaintiff has not figures; all-purpose public society,” the trademark of affairs of public figures, has nor, limited-purpose as is characteristic of particular public plaintiff to the forefront “thrust [himself] of the issues in the resolution controversies order to influence Welch, Inc., supra, 418 U.S. at involved.” v. Robert See Gertz 808; 3009, 345, also Lawrence v. 94 at 41 at see S.Ct. L.Ed.2d (plaintiff 451 Printing, supra, 89 N.J. Publishing Bauer of new fire organization opposed to construction who founded meetings, house, public and initiated spoke on at out the issue public petition limited-purpose figure on drive was firehouse controversy). Plaintiff does not command “a substantial interest,” see independent public Publishing Curtis amount of Butts, 154, supra, 1991, Co. v. U.S. Ct. at at S. 18 L.Ed. 1111, 2d at nor does the record disclose that he achieved Welch,Inc., see Gertz v. Robert “pervasive notoriety,” fame or supra, 418 U.S. 94 S.Ct. 41 L.Ed.2d at Township Moreover, in even the Franklin area. it does not plaintiff appear consciously sought has attention on this public controversy. Particularly retirement, plaintiff since his publicity, concentrating has avoided on his business Digest Ass’n, Inc., See Wolston Readers affairs. 443 U.S. 157, 168, 2701, 2707, S.Ct. (1979) 61 L.Ed.2d (plaintiff, respond grand who jury subpoena, failed to a not a public figure because action was calculated to draw “[not] attention to himself order to invite comment or influ any issue”); respect ence with Hutchinson v. Proxmire, 111, 135, 2675, 2688, 61 L.Ed.26. (1979) award, (recipient of Golden Fleece not who “did thrust himself or his views into controversy to influence others,” public figure). not

It thus seems clear though that even the Courier-News subject public concern, articles relate to a would not public person be considered under conventional federal consti- analysis. tutional We believe that under the circumstances of light this case in interpretations, of current decisional the First require plaintiff prove Amendment would not these published articles were with actual malice order to demon- strate actionable defamation.

IV. earlier, As noted federal constitutional standards this area are totally preemptive. The decisions instruct us that long as proof as a burden less onerous or exacting than applied actual malice is not in a situation that entails the

271 matter, respect to a public figure with reputation of a liability drawn from defamation may apply standards states liability impose without long they as do not own “so their laws 347, Welch, Inc., supra, 418 at U.S. 94 v. Robert Gertz fault.” 3010, consequently remit- at 809.1 We are S.Ct. at 41 L.Ed.2d liability the standard of to Jersey law to determine ted to New plaintiff. be borne traditionally have offered and common law

Our constitution speech for on matters of concern. protection scrupulous I, speech.”2 protection is of Art. 6 “The entire thrust § 192, 176, denied, Monthly, 89 N.J. cert. Jersey Maressa v. New 211, (1982). 169 This S.Ct. 103 74 L.Ed.2d U.S. 459 scope language than the sweeping provision, more rights Amendment, speech supported broader free has First Schmid, counterpart. E.g., v. N.J. State than its federal Schmid, Princeton Univ. app. dism. sub nom. (1980), (1982) (right of free L.Ed.2d campus). Legislative university enactments speech on Constitution, evincing paramount for free concern echo the Law); (Shield N.J.S.A. press. 2A:84A-21 speech dom of and Thus, supra, Jersey Monthly, N.J. 176. our Maressa v. New decisions, light Jersey’s of New pronounced in the benevolent speech, have stressed the to free constitutional commitment applies statement "makes substantial 1This limitation when Welch,Inc., supra, reputation apparent." 418 U.S. at danger v. Robert to Gertz Courier-News statements in the 41 L.Ed.2d 810. The 94 S.Ct. unquestionably that characterization. fall within I, Jersey provides: Constitution 2Article 6 of the New ¶ publish person may freely speak, on all Every his sentiments write right. subjects, being shall be responsible No law for the abuse of press. liberty abridge In all passed or of the restrain libel, may given prosecutions in evidence for the truth be or indictments charged appear jury as jury; that the matter if shall to the it true, justifiable good published motives and and was with libelous right ends, jury party acquitted; shall have shall be law and the fact. determine the *14 vigor Jersey speech which fosters with New and nurtures on public concern. matters of

Nevertheless, precedents totally have subjugated our the speech. instance, individual’s interest in the name of free For privilege, protected the fair comment which at common law concern, opinions public topics of also took into on account Implicit in the individual fairness. determination of what was a legitimate public purposes matter for of concern of accrual of privilege a fair comment was fairness assessment based on expectation exposure of publicity. voluntariness or Jersey protection New courts thus accorded fair comment speech regarding individuals who had assumed the risks of Community News, See v. The publicity. N.J. 89 62 Kotlikoff Green, officials); (1982) 239, supra, Leers v. (public 24 N.J. 259 Ass’n., (same); N.J.Super. Mick v. American Dental (dentist (App.Div.1958) engaged “campaign” against in fluo Co., Morning v. ridation); Ledger Hermann Newark (labor leader); N.J.Super. see also (App.Div.1958) Note, Welch, v. Opinion Gertz Robert Inc.: The “Fact and After Privilege,” Rutgers 81, 124 L.Rev. (1981)(“Fair Evolution of regarded particularly appropriate comment as those personalities offering public inspection issues themselves ”); Note, Comment,” “Fair 62 Harv.L.Rev. and criticism ... * * * (1949) (“subjects of 1208-09 interest include * * * * * * anything inviting public ”).3 else attention involving privileges, favoring 3Other decisions while interest heavily, recognized reputational have also and accounted for the interests of instance, newspaper report the victimized individual. For official proceeding, "qualified protected by privilege,” must be "fair and accurate" Co., Morning Ledger and made without See v. malice. Coleman Newark 29 N.J. (1959). Analogously, qualified reports privilege, 376-79 to accrue a judicial proceedings by prosecutors or official statements must relate state judicial proceeding prosecution. ments in the made course of a or a See Rogers Co., (1949). v. Courier Post 2 N.J. viewed Courts have qualified privilege accommodating “competing political as social and inter individuals, hand, protection reputation ests [of] on the one the fair comment implementation of our most recent Court, Stores, Dairy Inc. Sentinel Publish- privilege, the importance of Co., underscored the supra, N.J. ing products that affect the health and speech concerning law that statements It held as a matter common welfare. interest, regarding affect the products that fact water, spring case, commercially-sold bottled purity of the actual-malice stan- protection as comment under merit fair is instructive. exemplified Dairy Stores analysis The dard. rejected “public figure” device as “an awkward Court *15 corporations determining whether statements about method of amendment,” first products protected by the id. or their are expect, and products can all sellers recognizing that accept, public products. of their Commercial must examination products inspection, pre- their and vendors have submitted attention, sumably public accompanying risk invite with defamatory commentary. dis- or When disparaging occasional product, paraging defamatory remarks are made about or pale comparison in to of fairness the diminished considerations legitimate public public’s right products to know about Thus, corporation to a with the it is not unfair burden interest. regarding its commer- malice standard when statements actual legitimate products implicating matter of a cial activities public published. concern are reputation, involving

In a case individual defamation along analytical lines but proceeds similar fairness assessment case, Dairy like backdrop. Although this against a different Stores, public a matter of statements on involves libelous an concern, Dairy in that the is it differs from Stores interest, engaging in an personal reputational with a individual transaction, corporate than a commer- essentially private rather the fullest 'interest of the on the other the collective security public of their disclosure on matters within scope freedom of officials make Morning Ledger 29 N.J. at Co., duties...Coleman Newark supra, public (citation omitted). product public a enterprise selling through regular cial to the advertising marketing channels. The commercial seller of product consuming public presumed can be to have possibility assumed the risk of the relating attention However, product. presumption is appropri- such private ate in the engaged case of a individual personal subject matters. For that reason whether it is fair to proof such individual to strict burden of in order to establish actionable defamation must determined on a be case- by-case basis. making law, Jersey the fairness assessment under New we public/private person

build from the federal construct. We agree premise with the basic of the federal distinction between private persons: subjugation that the of the individu reputational al’s goals interest favor of societal most disturbing involuntarily when the individual has and unex See, pectedly e.g., become in a Wol embroiled matter. Ass’n, ston Digest supra, v. Reader’s U.S. S.Ct. Proxmire, 450; supra, Hutchinson v. L.Ed.2d However, L.Ed.2d 411. in contradis view, tinction from the federal we do not deem it unfair to reputational favor free over the interests of an individu al voluntarily who has and knowingly engaged in conduct that *16 position one in his reasonably should know implicate would a legitimate interest, public engendering possibility the real public scrutiny. attention and While an such individual has not sought publicity, by willingly knowingly engaging and in con exposes attention, duct that him the risk of he has relin quished part reputation public eye. of his to the Curtis Cf. Butts, Publishing supra, v.Co. 388 U.S. (“The ..., 18 L.Ed.2d at 1111. especially courts have cases, libel investigated position plaintiff's to determine legitimate upon whether he a protection has call the court for light prior self-defense.”) of his activities and means of light stronger matters, of our speech public concern for on such a unfairly higher with standard is not burdened individual defamation. for actionable case, concededly, plaintiff purposefully has not thrust

In this public controversy a and hence spotlight into the is himself Nevertheless, he public figure. has not a First Amendment presumably knowingly, exposure risked on a voluntarily, and subject-matter legitimate concern. Plaintiff founded FSB, its President and Director for almost and served as undoubtedly thoroughly He and twenty years. was therefore governmental all of intimately conversant with and industry. banking attend the Plaintiff would interests that regularly are examined and audited. know course that banks impli- Moreover, fraught the transaction itself was with FSB, large Plaintiff a loan from secured a cations. received shortly his retirement from mortgage; this occurred after positions. people in the and com- Most business official bank expect large loan a bank world would between mercial special president founder and former would attract its (special scrutiny and examination. See 17:9A-72 N.J.S.A. officers). guidelines for to bank directors or executive loans Plaintiff, sophisticated businessperson, is also banker and possibility special favors such presumed to know that the situation, public, financial ana- general which concerns scrutiny and could lysts, government, would invite close accompanying risk of inaccu- media attention with attract Thus, investigation press’s into rate or false statements. aberrational, and wholly unexpected is such a matter indeed, encouraged. Jersey v. New Month- is to be Maressa Cf. newsperson’s right to ly, supra, (recognizing 89 N.J. 176 Amendment). gather implicates information First free conclude that in such a case the interests of We applica- reputation permits, justify, and to individual fairness actionable high proof tion to establish of a strict burden of to the encompassed by This a standard akin defamation. As malice” of New Times v. Sullivan. “actual standard York recently explained context of “fair com- most in the variant *17 ment,” publisher must “a establish knew the disregard be or in of statement to false acted reckless its truth Stores, falsity.” Co., Dairy Inc. v. Sentinel Publishing supra, 104N.J. at 131. negligence adopted by

The standard courts below is inappropriate in the of a context defamation action that focuses published legitimate upon involving matters of concern knowledgeable exposes individual who himself to risk of possible publicity. uniqueness, variability complexity suggest of the tort exacting of defamation the need a more problem liability. negligence standard of One inherent great engendered uncertainty application. standard is the in its concept negligence the common applied law def- “[I]f amation, publisher’s protection the extent constitutional depend unfettered, jury’s relatively post will on a ex facto conduct, appraisal publisher of his way and since the has no knowing large zone, jury prohibited how will make the he Anderson, has no choice but to steer wide it.” “Libel Self-Censorship,” Press Law Texas Review 460-61 (1975); Tribe, Law, see also L. American Constitutional (1978)(unpredictable 12-13 at 645 jury application results of § negligence press self-censorship). standard will cause More critically, jury flexibility negligence inherent in the standard dangerous jurors represent majori- “is inasmuch as likely are unpopular speakers tarian attitudes toward and ideas.” L. Tribe, supra, Hence, standard, 12-13 at 645. negligence § provides which flexibility torts, needed physical in the area of may serve of censorship as tool the context of free and defamation. jurisdictions,

Courts from other similarly concerned negligence vagueness standard’s unpredictable jury appli- cations self-censorship would cause the the New York Times designed abrogate, decision was higher have also embraced a burden negligence private person plaintiffs than for some in- legitimate volved a matter of Gay concern. See Williams, (D.Alaska 1979) F.Supp. (based upon pre-

277 decisions); v. Colorado Walker court Alaska state Gertz Sun, Inc., 86, (1975), cert. 450 Springs Colo. 188 538 P.2d Walker, 423 1025, v. U.S. 96 nom. Woestendiek denied sub (1975); Chapadeau v. United Observ 469, 399 46 L.Ed.2d S.Ct. Inc., 61, er-Dispatch, 38 N.Y.2d 341 N.E.2d 196, N.Y.S.2d 379 Inc., Press, Mich.App. Free (1975); Peisner Detroit 82 569 modified, 153, (Mich.Ct.App.1978), aff'd and 421 N. W. 266 2d 693 Heating Air 125, (1984); Mich. N.W. AAFCO 364 2d 600 Publications, Inc., 162 Ind. Conditioning Co. v. Northwest denied, cert. 671, (Ind.Ct.App.1975), 424 App. 580 N.E.2d 1112, (1976). 913, Jersey’s 96 S.Ct. 47 L.Ed.2d New U.S. for free likewise advis long-standing expressed concern negligence context of against standard es the use this case. negligence jurisdictions

Admittedly, many have embraced private person plaintiffs. E.g., Foster v. Laredo standard for Inc., denied, cert. (Tex.1976), Newspapers, S. W. 2d (1977); McCall v. 1160, 51 97 L.Ed. 2d 573 U.S. Co., 623 N.W.2d 882 and Louisville Times Courier-Journal 102 S.Ct. 2239, 72 L.Ed.2d denied, (Ky.1981), cert. 456 (1982). Annot., Pro generally, See “State Constitutional Defamatory Regarding Private Allegedly Statements tection of Individuals,” (1984) (reviewing 33 A.L.R. 4th state court Gertz). frequently articulated reasons The most reactions Supreme negligence to the employing a standard refer persons likely most Gertz private Court’s observations press in the and have not inadequate “self-help” have remedies voluntarily foraying upon by themselves invited attention See, County e.g., Stone v. Essex controversy. into 161, 168 330 N.E.2d 857-859, Inc., 367 Mass. Papers, News persons (1975). noted, reasoning inapplicable to As we find this presumed expectation their other who can be have the legitimate subject of could be a wise transactions voluntarily transac entered interest and comment who have public ramifications. tions with we substantially accept

For the same reasons do not proof expressed by gross standard of notions of intermediate See, Chapadeau negligence e.g., or recklessness. v. United Inc., Observer-Dispatch, supra, 38 N. Y.2d 379 N.Y.S.2d negligence determinations, 341 N.E.2d Gross like 569. negligence, relatively unpredictable jury evaluations involve contexts, assessments. other intermediate burden ex pressed gross negligence may terms such as serve salu *19 mundane, tary purpose. protect a can Such burden common place behavior, ordinary though and forms of human even carelessness, encompassing simple penalizing while actions in Carus, volving egregious Mahoney more misconduct. E.g., v. (“fireman’s (1986) rule” N.J. does not bar suit for misconduct); Jeffries, willful and wanton Foldi N.J. 533 (1983) (parental immunity parent inapplicable willfully if and child). wantonly supervise failed But these situations jury dealing average is human canvassing with behavior and ordinary conduct that is within everyday well the norm of defamation, experience. however, In the context of it is hot likely average persons easily recognize that vague would speech and negligently subtle difference between uttered recklessly. that uttered critically

Nor do see measurably simpli we this difficult task testimony. fied expert Expert testimony resort to would be appropriate in those cases litigation defamation when the focus es beyond experience on issues comprehension average person. Inc., Today, See Kohn v. West Hawaii 584, -, (1982)(“The Hawaii P.2d determination of expert required whether private figure evidence is in a def basis, case-by-case amation action should be on a depend made ing on the nature of issue be decided and the evidence issue.”) actually cases, adduced on that expert such testimo ny regarding journalistic practices may properly and customs jury, inform a proof even when the of burden is actual malice. experts problems But jury cannot solve the variance and possible censorship posed by the use of standards such as negligence. Consequently, installing a negligence gross press regime in defamation would burden the gross negligence vagueness problems unpredictability as comparable with standard, any plaintiffs negligence without benefit with the indeterminably higher proof. to meet an burden forced plaintiffs attempt to additionally pro- fetters a standard thus any of free reputation without real enhancement tect his press. values or benefit to person that when with sufficient

We hold knowledge person experience, understanding and enters into a personal his affairs in a manner that al or conducts transaction reasonably expect implicates a position legit would one his publicity, defam imate interest with an attendant risk upon atory speech that focuses interest will not be published has with actual malice. We actionable unless it been common-law, Stores, principles Dairy holding rest on see our 125; Co., Publishing supra, 104 N.J. there Inc. v. Sentinel fore, similarly we need not determine whether the result plaintiff, required Accordingly, under constitution. the state large from the he founded and led for who loan bank obtained prove acted actual twenty years, must defendants with *20 defamatory the articles. publishing malice in

V. relating to to the claims as certain errors Defendants raise plaintiff. We now address those in the event damages awarded the matter.4 there is a retrial of addressing anticipating possibility that of a and issues would 4In the retrial event, summary availability we should to the of be relevant in that also advert Stores,

judgment light Dairy proceedings in Inc. Sentinel in of the discussion light Co., timely the Publishing supra, 133. This reference is N.J. at matter, express legal principles govern the but we do not will a retrial of that summary judgment, any appropriateness shall of which views as to the depend on state the record. course the A. $200,000

Defendants contend that general Sisler’s damages recovery injury reputation to his violates the tenets of Gertz Welch, Inc., supra, v. Robert 323, S.Ct. 2997, 789, L.Ed. 2d and thus should be reversed aas matter of law. Gertz, Supreme the Court announced restrictions on the damages that could by states, be awarded in order ensure that “state remedies for falsehood reach no farther necessary protect than is legitimate interest Id. involved.” at S.Ct. at 41 L.Ed.2d at 811. Accordingly, Supreme presumed Court ruled that puni- tive could not be awarded in the absence finding of a of New York Times malice.5 The Court continued: It is knowledge defamation necessary who do not plaintiffs restrict prove disregard or reckless injury. for the truth to falsity for actual compensation injury”, We need not define "actual as trial courts have wide experience framing jury instructions in appropriate tort actions. Suffice it to say injury actual is not limited to loss. Indeed out-of-pocket the more customary of actual harm inflicted types falsehood by defamatory include impairment standing in the

reputation community, and mental personal humiliation, anguish suffering. juries Of course must be limited by appropriate instructions and all awards must be evidence concern- supported by competent ing injury, although assigns there need be no evidence which an actual injry. dollar value to the at at [Id. 349-50, at L.Ed.2d 811] argue plaintiff Defendants competent adduced no evidence trial of injury” “actual reputation, to his and thus $200,000 injury award for reputation was, effect, to his presumed award of damages and a violation of Gertz.6 472 U.S. at Builders, Inc., 759-60, supra, Inc. v. Greenmoss 5Dun and Bradstreet since clarified these restrictions as 105 S.Ct. at 86 L.Ed.2d has applying to issues of concern. only 6The do not regarding injury parties elements of dispute plaintiffs proof to his trial, At the reputation. called six witnesses. These reputation outstanding general witnesses testified that plaintiffs as well as his reputation, horse-breeding, excellent banking in the reputation business, and communities, was unaffected of the three publication articles. Because these witness- es were Sisler’s injury "direct" only evidence relevant to to his reputation, *21 Courier-News contends that there injury. was no of actual competent proof

Injury reputation, personal inju even more so than anguish, ry expert or mental which are both amenable to testimony, type exact measurement. The defies of direct testi mony lacking traditionally produce; here has been hard to fact, difficulty engendered “presumed it was this damages” doctrine. Id. at See L.Ed.2d J., However, (White, dissenting). inherently at 825 amor quantification damages potentially phous juries of libel enables vary damages popularity awards in accordance with unpopularity speaker expressed. or the Ander view See Proof,” son, Compensation, “Reputation, 25 William & (1984). Accordingly, plaintiff Mary L.Rev. 747 should offer proof reputation injured. concrete that his has One some been proof existing relationship seriously form of is that has been disrupted, reflecting reputation may the idea that a be valued in relationships Testimony of third terms of with others. Ibid. prove parties reputation as to a diminished will also suffice to injury.” plaintiffs testimony alone “actual Awards based on unacceptable. or on “inferred” are evidence, Because of the elusive nature of such courts must jury damages weigh carefully type scrutinize awards reputation-injury presented. Courts evidence substance showings reviewing jury awards on lesser evidential based reducing scrupulous, more and less hesitant about should be practice conform with the evidence. While this verdicts to awards, might plaintiffs still retain the satisfaction reduce libel publicly by jury verdict. having reputation their vindicated standard, plaintiff Applying find in this case this we perma relationship was presented evidence that his with Guida Moreover, nently impaired by articles. the Courier-News enough justify an award jury persuasive found this evidence from special damages. jury entitled to conclude repu general injury to his this evidence that suffered tation, transac that manifested in the isolated over and above special damages. tions for which it awarded the

B. $850,000 special damages for the lost Plaintiff recovered Apt-to- standardbred horses at the three opportunity to stand as a that this should be overturned Defendants assert Acres. plaintiff, as of this claim is that gravamen The matter of law. corporation, cannot recover Apt-to-Acres a shareholder Additionally, by corporation. sustained damages that were corporate Apt-to-Acres as a court dismissed since the trial special not recover dam- corporation itself could plaintiff, damages suit, special claims for and therefore all ages in this dis- stand the horses must be opportunity lost to from the missed.7 granted Appellate Division the trial court nor the

Neither damages claims. The special all motion to dismiss defendants’ plaintiff could defendants agreed court with the trial corporation, ruled by his but recover for losses suffered pertaining corporate losses present proofs that Sisler could refusing In defend- special damages. of his own as evidence that, explained trial court judgment n.o.v. the ants’ motion for lost, corporation corporation the lost [sic] recover what the he could not [w]hile shareholder, damage the individual who was 100% was some evidence uncertainty might corporation. as to While there be basis stockholder of a accompanying because of several confusion exist contention and its 7This stages litigation. by parties of this At at the initial tactical maneuvers both trial, Apt-to-Acres corporate parties as consented to the dismissal both by corporation ground been libeled plaintiff itself had not on the that the co-plaintiff corporation as a had named the Courier-News' articles. Plaintiff plaintiff only the event that the libel cause of action in to insure the survival of died, that the death of the suit was instituted indicated since the law at the time subsequent plaintiff When a the libel cause of action. a libel terminates Jersey New law a libel action decision held that under Federal District Court dismissing objection plaintiff, no of the Sisler had would survive the death Time, F.Supp. Apt-to-Acres co-plaintiff. See MacDonald a as (1984) News, Inc., (D.N.J.1983); 96 N.J. 189 also Canino v. New York see law). Jersey Apt-to-Acres (confirming interpretation New After MacDonald special party, to have all claims for as a the defendants moved was dismissed now, dismissed, they maintaining, shareholder do as corporation. directly damages sustained his recover cannot determining of such loss, the amount it was conclusion then and my opinion there no as to the fact of certain now that losses to the sole uncertainty stockholder corporation. jury right circumstances I those believe has the to make an assessment all of the evidence as based to what consider loss to the they upon appropriate shareholder. individual agreed Appellate similarly propo- Division with defendants’ regarding inability sition of a shareholder to assert a *23 rights, corporation’s upheld ruling, but also the trial court’s noting “plaintiff’s personal rights infringed that here were upon only corporate profits and the effect the was loss of which plaintiff's have inured to as sole would benefit shareholder.” N.J.Super. at 328. The court concluded that “insofar as losses, corporate corporate plaintiff the losses were the should in have remained the case but since the losses have been by jury demonstrated assessed the on behalf of the sole stockholder, we see no reason to reverse or remand for a new trial.” Ibid.

Although supports case law defendants’ assertion that a shareholder, stockholder, even cannot recover under a 100% corporation, cause of action for defamation that lies with the Co., Publishing see McBride v. 196 F. 2d 187 Crowell-Collier (5th Cir.1952); Scientology Flynn, Church of of California (D.Mass.1984), F.Supp. large this rule” is “established libeled, ly Apt-to-Acres irrelevant to this case. If was not as assumed, parties corporation the then the would not have had a Accordingly, plaintiff cause of action to assert. was not at tempting rights belong corporation. to assert that to the Rath er, stockholder, libeled, plaintiff, it it was the who was and was opportunities comprise special he who lost the business damages corporation The in this case was claim. role of merely of the Plaintiff chose to funnel “after-the-fact” libel. through wholly- opportunities the business that were lost his thus, corporation, corporation owned evidence of what correctly plaintiff’s personal lost was deemed to be evidence of losses. having special as sustained Apt-to-Acres if is viewed

Even recovery. entitled to plaintiff would still be damages, Apt-to-Acres, corporate plaintiff, agreed that the parties had articles. But if the by the Courier-News had not been defamed as defendants con by Apt-to-Acres, damages were sustained tend, must also be viewed as the libeled corporation then imply, article did at least The last Courier-News party. Guida, Apt-to-Acres financed under-collateralized was alleged Apt-to-Acres’ financial spectre It loans. negotiations to terminate instability that caused Guida dealing from with the articles deterred Guida the horses. Since Apt-to-Acres suffered the libel and sus Apt-to-Acres, arguably plaintiff and could be reinstated as tained $850,000 damages. 2nd special See Restatement awarded 561; System v. Training Advanced Caswell Torts see also § (Minn.1984)(“to Co., recover 2d Equipment N.W. libel, defendant’s written state corporation must show that credit, property, or directly to affect the business ments tended However, disposi of our corporate plaintiff”). view definitively on this appeal, unnecessary it is to rule tion of the claim.

C. trial, he Although plaintiff a favorable verdict at received claiming that trial errors cross-appealed here and below several However, we jury because reduced the amount of the award.8 (a) 8SpecificalIy, plaintiff of Sisler’s recol- contends error in: the exclusion concerning standing certain horses with Louis Guida lection of conversations cause; (c) farm; (b) proximate judge’s jury on the trial instructions at Sisler’s humiliation; (d) anguish and the failure dismissal of his claim for mental (e) jury; punitive to the the dismissal his claim for submit parent corporation, Company, condi- as a co-defendant. Plaintiff Gannett guarantee cross-appeal of the that a retrial on one or more tioned his on the original Appellate Division ruled that his award. The issues would not disturb compensatory effectively cross-appeal withdrawn his claims Sisler had prejudice limiting request his damages by his new trial to one that would similarly unnecessary jury this issue. It is to resolve initial award. matter for determination under a today remand the different proof, plaintiff may the issues raised not recur burden of may evidentiary light cast in a different at retrial. be Resolu- is thus plaintiffs claims obviated. tion of

VI. plaintiff It is our conclusion that must def- establish against by establishing defendants actual malice in the amation reason, publication offending jury of the articles. For that awarding damages judgment verdict must be set aside and the below reversed. The matter is remanded for retrial in accord- opinion. ance with this

GARIBALDI, J., concurring. primary appropriate The issue in this case is the standard of impose upon brought defendant in care to media a libel action concerning by private individual for a statement majority imposes matter. The the standard of actual Sullivan, malice set forth in New York Times v. 376 (1964). 710, 11 L.Ed.2d 686 84 disagree. majority’s position

I extends the use of the strict New York Times standard too far and strikes an improp- private person’s reputation er between a interest in his balance press’s I and the first amendment freedoms. too am committed uninhibited, robust, However, press. prac- to an and free New York Times application of the standard tical effect nearly prevent recovering has from all been applied. defamation cases in which the standard has Ea- been ton, Through “The American Law of Defamation Gertz v. Primer,” Welch, Beyond: Analytical An Robert Inc. and (1975); Tribe, American Constitution- Va.L.Rev. L. Law, (1978). Indeed, al Supreme Court con- 638-640 the U.S. *25 additional burdens on place plaintiffs must tinues to who York Thus, applying New Times prove actual malice.1 practical person affords an individual no private to a standard reputation. way protect his the New York Times standard is not at in cases where

Even imposed issue, Supreme Court has substantial constitu- the U.S. plaintiff private figure a can recover restrictions before tional Welch, v. Robert Gertz actions. damages in defamation (1974), Inc., 323, 2997, 94 S.Ct. 41 L.Ed.2d 748 U.S. prevailing standard and held common-law Court invalidated involved, private figures are the constitutional that even when presumptions supersedes the common-law requirement of fault Gertz, damages. may longer states no Under as to fault fault, may liability but define the level of fault impose without persons, required recovery by private at least where sub- for damage reputation apparent on the face of the stantial Nonetheless, Gertz requires defamatory statement. presumed or private-figure plaintiff to recover

order for a the New York Times must meet punitive he or she Philadelphia Newspapers Recently malice standard.2 actual 485, States, Inc., Corp. United 466 U.S. In Bose v. Consumers Union 1949, (1984), appellate S.Ct. 80 L.Ed.2d 502 the Court held that an court must perform a trial court's actual malice determination a de novo review of convincing of that there was clear and evidence order to ascertain whether clearly erroneous stan malice. The court found that a review the actual 52(a) adequate. of Civil-Procedure was not dard of Rule of the Federal Rules — Inc., U.S. —, Liberty Lobby, 106 S.Ct. This term in Jack Anderson v. (1986), ruling a Court held that a court on motion 91 L.Ed.2d 202 plaintiff may summary judgment dismiss libel suits without a trial unless Lando, convincing provides clear and evidence of malice. Herbert Cf. (1979), Court held that in 60 L.Ed.2d 115 in which the discovery journalist about his or her a official could ask a defendant defamatory publishing alleged falsehood to seek to of mind when state establish the “actual malice" of the defendant. Inc., Builders, 2Dun & 105 S.Ct. Bradstreet Inc. v. 472 U.S. Greenmoss (1985), plurality a libel of the Court determined that in 86 L.Ed.2d 593 involving brought by statement action individual concern, purely private show actual malice in order need not punitive damages. recover *26 — —, Hepps, Inc. v. L.Ed.2d (1986), again imposed holding additional restrictions the Court showing private-figure must bear the burden of that recovering damages at issue is false before that the a media defendant.3 defamation from statutory these substantial constitutional and restric-

Given tions, private-figure plaintiffs I should be allowed believe they if show that the conduct of the media defend- recover ant, against prudent measured the conduct of a reasonable and circumstances, figure acting negligent. under similar was media preserve right would an individual’s to recover Such a standard reputation by publication for loss to his of a actual statement, protect right it would still false while press. to a free and uninhibited

I Today Jersey the Court takes New libel law in a new di- Supreme contrary rection that to the decisions of the U.S. Despite acknowledgement majority Court and the of states. its private figure, the he that Sisler is a Court holds that because knowingly engaged in one in voluntarily “has conduct that legit- position reasonably implicate his should know would interest, engendering possibility the real imate scrutiny,” to recover actual attention and he will be allowed 272. Ante malice.4 damages only if he establishes actual Inc., Newspapers, recognized plaintiffs Philadelphia 3In the Court also weightier Pennsylvania’s media burden because of shield law which allows course, divulge Jersey employees their sources. Of New likewise to refuse to 2A:84A-21; law, Boiardo, (1980); strong State 82 N.J. 446 has a shield N.J.S.A. Farber, (1982); Monthly, Jersey v. New N.J. 176 In re 78 N.J. In re Maressa (1978). statutory press protection and This affords the an additional provides private-figure plaintiff seeking in a a further obstacle to the to recover libel action. Gertz, figure punitive presumed or dam 4Under even a to establish Inc., Welch, ages actual v. Robert 418 U.S. still must establish malice. Gertz (1974). 94 S.Ct. 41 L.Ed.2d 789 Jersey on the this conclusion not New Consti- The Court bases As Jersey common law. evident from the but on New tution law, Jersey case analysis of New ante own Court’s Stores, today Dairy and our decision prior to this decision Co., (1986), Publishing 104 N.J. we have Inc. v. Sentinel York Times actual malice standard on a imposed the New never *27 by figure publicity has not the risk of private who assumed public voluntarily thrusting spotlight. himself into the properly approach does not balance the inter majority’s The public preserving press a free and interest of a of the in the est protecting reputation. equation, In private his its individual the of a majority importance person’s interest the undervalues good eloquently As in his in his Justice Stewart stated name. Baer, 75, 92-94, v. 383 U.S. 86 concurrence in Rosenblatt S.Ct. 669, 597, (1966); 679-80, 15 L.Ed.2d 609-610 right unjustified of the his own from

The a man to of protection reputation wrongful hurt reflects no more than our invasion basic concept being dignity of human at the root of any essential and worth every concept —a decent of ordered system liberty. The have not citizens of ... First and Fourteenth Amendments private stripped injuries of inflicted them careless liars. The all means redress for upon bring be the falsehood can often is, sure, destruction that defamatory beyond though action for law to redeem. Yet it is, the capacity imperfect gives is or redress to a man the vindication the law hope only whose has been dishonored. falsely reputation the effect for defamation serves an Moreover, important liability preventive rights far transcend For the and values of private personality public purpose. taught taught anything, if us mere interests. the 1950’s Surely they personal degrade the lie can us that infect and atmosphere easy poisonous the whose society. essence, majority adopting repudiated the doctrine the 1811, 29 Metromedia, of Rosenbloom v. 403 U.S. 91 S.Ct. (1971). Supreme There extended the L.Ed.2d 296 the Court actions, of a regardless York standard all New Times libel status, plaintiff’s long as relates so statement later, general years “public to matters of interest.” Three Court, requirement realizing of actual it had extended far, too itself in malice reversed Gertz.

289 represents Gertz decision in a sounder Supreme Court’s competing press interests of accommodation between private persons lack “access to the and the individual. Because ... to counteract false channels of effective communication they “relinquished part have no statements” because by “thrust[ing] to the fore good themselves [their] name[s]” particular front of controversies order to influence the involved,” of the issues the Court held resolution greater protection persons are entitled to than ones. Gertz, 344-45, S.Ct. 41 L.Ed.2d at U.S. 808.5 Gertz, controlling determining factor stan

Since to be in a case is the status of the dard of care used libel See, public figure private figure. or a individual —whether Time, Firestone, v. e.g., Inc. U.S. S.Ct. (1976) (wife wealthy Palm Beach socialite

L.Ed.2d public figure much-publicized was not a involved in a divorce her interest simply affairs were of because entitled to the actual malice hence the media defendant Proxmire, standard); Hutchinson *28 (1979) controversy into (public which 61 L.Ed.2d pre-exist may personality or her must the plaintiff thrust his publication. charged with defamation can- “Those they very position persons when are criticized. are in a different Private public injury, They rigors as life: assumed the risk not chosen the have opportunities criticism are slimmer. Justice And their to rebut it were. testing marketplace he was the best when said the Harlan had them mind private the ground does not for truth it functions.” It function for "where him, listening person, to and Justice Harlan no interested in because one is unchallengeable against dangers For these rea "the untruth.” warned got Supreme to to have the balance interests sons Court seems me private allow right the states could when decided in about it Gertz any except liability plaintiffs without fault: recover libel on standard is, negligent been publisher, be at least have that must shown publishing a falsehood. Lewis, to Return to ‘The York v. Sullivan Reconsidered: Time "New Times Amendment,”’ Rev., 603, Meaning of the First 83 Col. Law Central (1983). conduct, not, by by making their own create their own defense public figure.” claimant Id. 99 S.Ct. 431); Ass’n, Inc., Digest L.Ed.2d at v. Reader’s Wolston (1979)(merely L.Ed.2d 450 because involving private events individual attract and media private public figure. attention does not make that individual a A libel defendant must show more than mere newsworthiness justify application demanding burden of the New York Times.). generally recognized fairly high

Courts that “a threshold of public activity evidently necessary finding person for a that a voluntarily plunged public controversy.” Tribe, has into L. (1978). Here, however, American Constitutional Law 645 majority public figure though labels the as a even it simultaneously acknowledges special that he: has not attained prominence in society; the affairs of has not thrust himself to particular public the forefront of controversies in order to involved; influence the resolution of the issues does not com- independent interest; mand a substantial amount of has pervasive notoriety achieved fame or even in the Franklin area; and, Township finally, sought has not attention fact, controversy. majority particular- states that retirement, ly “plaintiff since his publicity has avoided concentrating on his business affairs.” Ante at 269. In short, despite label, majority’s facile Sisler has none of the public figure” characteristics of “a under federal constitutional analysis prove and hence under federal law would not have to damages. actual malice in order to actual recover burden, then What has Sisler done to deserve this extra necessity establishing the New York Times actual malice standard, in order reputa- to recover for actual to his *29 tion? I nothing. submit that he has done I find little merit to majority’s conduct, perfectly contention that Sisler’s legal borrowing money transaction of from a in which he bank

291 officer,6 import that “relin- of such Sisler a former public eye.” to the re- quished part reputation Sisler of his Thus, I that it private person. submit is not what a mains merely statement has done but because Sisler public concern forces majority that concerns matter mere stricter standard. The fact that him to adhere to the him, activities does not make press is attracted to Sisler’s As the Court Gertz him, public figure. should not make concluded, every of the New Times test” to the extension York legitimate state abridge interest “would this item of reputation] person’s degree to a [protection of interest Welch, 346, v. Robert U.S. Gertz unacceptable.” we find 3010, 41 L.Ed.2d at 809. S.Ct. It af majority’s The decision has broad ramifications. will directors, as well as former fect all former bank officials high-pro regulated industries or officers and directors other companies. follow corporations, dealing with their file semi-public majority’s conception of a ing come within high profile involv with a or figure: attorneys who take cases Welch, causes, see v. Robert U.S. Gertz ing unpopular 748; S.Ct. 41 L.Ed.2d individuals who receive awards private organizations, see government or from the well-known Proxmire, 99 S.Ct. L.Ed. Hutchinson v. U.S. 411; people simply seek to defend themselves as well as who 2d Time, Firestone, lawsuits, see Inc. 958, 47 L.Ed. 2d 154. inadequately protecting a individual’s

Aside from notion of a are other serious flaws with the reputation, there of a undefined “semi-public figure.” The introduction new great- only in already into field can result variable confused unpredictability will uncertainty area the law. This er in this standard, differ- compounded by the fact that this is a new be guidelines permit banks to loans its forth make 6N.J.S.A.17:9A-72sets imposes on loans statute no restrictions directors and officers. The current to its directors officers. banks former *30 from private/public dichotomy. Moreover, ent the federal this majority creation of the guidelines new sets forth no defined to private person determine whether a will be deemed a “semi- public” person. only process It concludes that the develop will case-by-case on majority may a basis. While the know a “semi-publicfigure” her, when it sees him or I am not sure that legal profession either the media or the will. Where we can generally rules, discern applicable I think they should be preferred to the majority’s approach, subjects which both the press unpredictable and the to second-guessing of the judiciary.

II question The liability remains what standard of apply should defamatory to a private statement a relating about individual a matter of concern in protect order to best the freedom press good of the and the name of majority the citizen. The states that have considered the adopted issue after Gertz have some ordinary negligence variant of the standard. See Restate- (Second) 580B, ment appendix reporter’s Torts *31 by of reference media defendant’s standard conduct define the prudent in reasonably media defendant the conduct of the to community similar community or in a similar under circum- the standard, to defendants will be held Under this media stances. skill, experience normally exercised knowledge, and the profession. members of that medium,

Specifically, I “the the size and would consider broadcaster, publisher and or its resources location of Tribe, technological capabilities, pressures.” deadline L. and (1978); Anderson, “Libel Law American Constitutional (1975). Self-Censorship,” 53 Tex.L.Rev. It would be journalistic practices large of a urban impose to unfair Among the newspaper paper vice-versa. weekly on a small thoroughness key time. The of check factors would be publishing journalist would make before the state- a reasonable was matter may depend on whether the communication a ment useful, publication or topical requiring prompt to be of news ample. opportunity investigate were one which time and to (c) failing negligently acts to ascertain them. (Second) (1976). § Restatement Torts 580B of subject a 9The court held that is not from publisher liability Gertz negligence a based on a the content of which does not warn publication editor or broadcaster of its In such reasonably prudent defamatory potential. case, the New York would to be established in order to Times standard have damages. negligent Thus, receive the mere error careless compensatory mistatement of fact that on its face does not will not result appear for media defendant. liability situation, require may due care a more thorough In the latter investigation. (Second) Restatement Torts 580B.10 §

I am aware of concerns of who critics fear that imposition reasonably-prudent-media-defendant such stan- only dard would papers favor orthodox and create unwel- pressure However, uniformity. come I believe that these exaggerated. greatly Many dangers fears are are sub- stantially when judged by alleviated defendant standards resources, publishers comparable pressures, deadline space limitations, technological capabilities. Moreover, pressures similar apply negligence involving cases new and cases, unorthodox legal medical treatment or theories. In those here, safely as juries we can entrust decisions whose mem- weigh bers will depending be able to all of the factors on the circumstances of the case.

III majority that use fears of a lesser standard than actual chilling malice upon would have a effect freedom press. *32 contrary, On the I reasonably-prudent-media-de- believe that a little, any, practical fendant standard have would if effect on functioning responsible journalism. the of judicial press that the muzzle feared before and after fortunately First, New York has Times not materialized. the limitations, particularly specter Gertz the removal of presumed punitive damages and in the absence of the New standard, York Times significant powerful “eliminates and self-censorship present motives for are otherwise in the By doing, traditional libel action. so the Court leaves what prove should adequate breathing space to be sufficient and requiring conduct, professional 10Asin other the cases evaluation of the relevant, practices controlling. customs and the within trade would be but not (Second) 530(b) (1977). g Normally, expert § Restatement Torts comment of However, testimony professional is introduced to establish customs. media present expert profession defendants would to could not have an but establish journalistic practices through testimony al the of their own staff. Welch, at press.” Gertz Robert vigorous v. J., (Blackmun, concurring.) 2d 41 L.Ed. at 813 Second, experts in the of defamation law area believe applied today, as the rule it is here even with New York Times self-censorship effect of the inherent is still a because there Lewis, litigation. “New York Times of defamation See costs Return to ‘The Central Mean- Time to Sullivan Reconsidered: ” Amendment,’ (1983). Pre- 83 Col.R.Rev. ing the First world, freest in the amount cisely press the the because our grow along increasing litigation to with continues libel magnitude It of the financial judgments costs. is the to any factor that makes libel a threat burden more than other Anderson, Self-Censorship,” “Libel Press press today. the (1975). There little probably will be 53 Tex.L.Rev. defending press action the costs the libel difference negligence as contrasted with the actual under the standard standards, only press but test.11 both malice Under has to devote substantial resources the defamed individual also time, energy in a action. It is the costs and emotional libel ignores. majority defamed individual that Furthermore, that a motion for many agree commentators negli- summary judgment no less available under a should be gence the New York Times standard. standard than under (1975). Anderson, explained As supra, 53 Tex.L.Rev. Professor Tribe: weight privilege no to defame which would accord absolute

Short preserving most strat- efficacious interest reputation, society’s pervasive negligence, of a libel costs is actual malice 11Whether standard sides Thus, are both and defendants tremendous. to both the action plaintiffs finding to accommodate concerns an interest better way have *33 agree injured who believe with these commentators and the individual. I press good her defamed is to restore his or interest paramount person and the elimination of end, punitive To that I believe that presumed name. Legislature, in consulta a serves salutary purpose. Additionally, developing law, work toward this area of the should tion with in experts full-fledged libel action. to the traditional feasible alternatives egy judgment to reduce be liberal use of self-censorship may summary proce- long litigation. in dures defamation so as to avoid actions, There costly judgment no reason Gertz than under should be less available under summary New York Times, at least after the Gertz substance of the “fault” standard has justifiable Gertz become Thus seems in broad outline as an apparent. accom- making aggrieved modation it easier individuals to obtain redress of injuries significantly affecting without the level of reputational self-censorship American (1978). Constitutional Law 642-43 L. Tribe, by press. already Given the substantial constitutional restrictions im- posed private-figure on a plaintiff suit, recover a I libel do perceive any not intolerable burden to freedom of press impose duty upon of reasonable care those who world, exercise today’s those freedoms. In the media can have impact a considerable on the life and livelihoodof an individual. Neither the negligent intentional lie nor the error substantially society’s advances interest in a free press. and uninhibited reporters responsible Thus, Most are and careful. requiring the news media to use gathering due care in reporting particular areas where there is danger damaging reputation individual’s prove should not an undue burden on the press, particularly negligence when such is to be determined the conduct of the reasonably prudent publisher or broadcaster in the community True, or under similar circumstances. under greater this standard care would have to be exercised with respect to private-figure plaintiffs, justifiable but this is as a proper balance between press the interests of the and the interests of a citizen.

IV Applying a reasonably prudent media defendant standard to case, this I would find that the has established that the statement presented was false and that it danger substantial reputation. admission, to his By appears defendants’ own it negligent, that their conduct was accordance with generally acceptable journalistic practices. evidence, No how- ever, specifically prove introduced to that the defendants’ acts were expected less than those responsible journalists. *34 Therefore, right should have be tried under the defendants According- reasonably-prudent-media-defendant standard. majority’s in the decision remand the ly, I would concur retrial, majority, unlike the I would hold but matter against the defendants may defamation establish negligent, establishing conduct as mea- simply that their reasonably prudent figure of a media by the conduct sured acting similar circumstances.12 under

GARIBALDI, J., concurring in the result. WILENTZ, For Justice reversal and remandment —Chief CLIFFORD, HANDLER, POLLOCK, O’HERN, GARI- Justices STEIN—7. BALDI and

For affirmance —None. HEIN,

IN THE MATTER OF EUGENE D. AN LAW. ATTORNEY AT February Argued 1986. 1985 Decided November remand, anguish puni 12On Sisler’s claims for mental and humiliation tive would also have to be addressed. notes § (1976); Co., Sisler v. Super, Courier-News 199N.J. 314-15 (App.Div.1985). Four adopted higher states have a standard negligence.7 than adopted Restatement likewise has a negligence standard for the defendant private who defames a person, regardless of whether the matter concerns a or private issue.8 states, Alaska, Colorado, Indiana, Michigan 7Four applied have private persons. gross actual malice adopted negli test to New York has gence Chapadeau Inc., Observer-Dispatch, standard. v. Utica 38 N.Y.2d (1975); Inc., 379 N.Y.S.2d Newsday, 341 N.E.2d 569 Karaduman v. 51 N.Y. (1980). 2d 435 N.Y.S.2d 416 N.E.2d 557 8 § 580 B. Defamation of Private Person publishes defamatory One concerning who a false and communication if, if, person, subject liability, only ... but he (a) other, knows that the statement is false and that it defames the (b) matters, disregard acts in reckless of these already constitutional restrictions substantial Mindful plaintiff, recovery I allow would placed private-figure on a libel media proof by preponderance of evidence the. upon clear making the false and negligent defendant safeguard press, I As an additional would statement.9

Case Details

Case Name: Sisler v. Gannett Co., Inc.
Court Name: Supreme Court of New Jersey
Date Published: Oct 21, 1986
Citation: 516 A.2d 1083
Court Abbreviation: N.J.
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