SHOPCO DISTRIBUTION COMPANY, INC., a North Carolina
Corporation Plaintiff-Appellant,
v.
The COMMANDING GENERAL OF MARINE CORPS BASE, CAMP LEJEUNE,
NORTH CAROLINA, in his official capacity,
Defendant-Appellee.
No. 88-2974.
United States Court of Appeals,
Fourth Circuit.
Argued May 10, 1989.
Decided Sept. 13, 1989.
Rehearing and Rehearing In Banc Denied Nov. 8, 1989.
Jeffrey Stephen Miller, Jacksonville, N.C., for plaintiff-appellant.
Margaret Person Currin, U.S. Atty., Paul M. Newby, Asst. U.S. Atty., Lieutenant Colonel Lawrence B. Hagel, Judge Advocate, U.S. Marine Corps (Commander Malvern F. King, JAGC, U.S. Navy, on brief), General Litigation Div., Office of the Judge Advocate General of the Navy, for defendant-appellee.
Before HALL, Circuit Judge, HAYNSWORTH, Senior Circuit Judge, and ELLIS, United States District Judge for the Eastern District of Virginia, sitting by designation.
ELLIS, District Judge:
This case raises important questions concerning the scope of first amendment protection on military bases. The Glоbe is the Civilian Enterprise Newspaper1 ("CEN") on the Camp Lejeune Marine Corps Base in Onslow County, North Carolina. Camp Lejeune's Commanding General granted The Globe preferential distribution rights over other non-subscription publications. Appellant, publisher of The Shopper, an advertising circular, challenges the constitutionality of this order. In a clearly reasoned opinion, the district court granted the Commander's motion for summary judgment. Shopco Distribution Co. v. Commanding General of Marine Corps Base, Camp Lejeunе, North Carolina,
* Camp Lejeune is the major Marine Corps training facility on the East Coast. Several units, including the Second Marine Division, and over 110,000 personnel are either stationed or employed there. Although Camp Lejeune is not open to the general public, five of the nine family housing complexes on the base have free vehicular entry. These five "open" housing areas are not located near any сivilian residential areas and are easily identified as part of Camp Lejeune. Access to them is restricted to residents, invited guests and those on official business. Signs are posted informing visitors of these restrictions. Base regulations also prohibit door-to-door solicitation at all base housing areas. Military Police routinely enforce all restrictions. Access to the remainder of the base is controlled by armed sentries. A number of off-base pizza and laundry delivery services regularly furnish pick-up and delivery servicеs to base housing areas upon receiving telephone orders.
In the performance of his duties, the Commanding General must communicate with both military and civilian personnel on base. 32 C.F.R. Sec. 297.5(d)(1)(i). To facilitate this communication, the Secretary of Defense has promulgated regulations permitting commanding officers, such as Camp Lejeune's Commanding General, to distribute free newspapers which include information not normally found in commercial publications. 32 C.F.R. Sec. 297 et seq.2 These newspapers are thе primary means by which commanding officers communicate important information to personnel. 32 C.F.R. Sec. 297.5(d)(1)(i). They fall into two categories. Armed Forces Newspapers are published directly by the military, and the costs of publication are borne by the government. 32 C.F.R. Sec. 297.3(b)(2). On the other hand, CENs, like The Globe, are published and paid for by civilian publishers pursuant to contracts with individual bases. 32 C.F.R. Sec. 297, Encl. 2, p A. The civilian publisher may cover its costs and earn a profit through the sale of advertising. Id. Thus, the CEN allows base commanders tо disseminate important information at no cost to the government.
As required by federal regulation, The Globe 's editorial content is prepared solely by the Camp Lejeune public affairs staff. 32 C.F.R. Sec. 292.3(b)(1). Its content is subject to significant regulation. The Globe, for example, may not use articles derived from commercial news or opinion sources. 32 C.F.R. Sec. 297.5(b)(5). News coverage must be factual, objective and in good taste. 32 C.F.R. Sec. 297.5(b)(1). Articles must clearly differentiate between statements of fact and expressions of opinion. The latter must be attributed to a specific source. 32 C.F.R. Sec. 297.5(b)(2). All articles must be balanced and accurate. Id. No article may contain news or editorials relating to political campaigns. 32 C.F.R. Sec. 297.5(b)(8). Nor is political polling or the publication of political polls allowed. 32 C.F.R. Sec. 297.5(b)(10). If paid political advertisements are published, The Globe must give all legitimate opposing candidates equal opportunity to advertise. 32 C.F.R. Sec. 297.5(b)(8).
Since advertising is expected to cover the costs of publishing a CEN, there is, understandably, a relationship between the amount of advertising the CEN attracts and the space available in the CEN for the dissemination of information by the base commander. In general, the more advertisements received, the more pages are published, hence more space is available for base material. More specifically, the civilian publisher of The Globe is obligated to publish a base article only if it has sold enough advertising to cover production cоsts for the page on which the article is included. Although the commercial publisher supervises the advertising portions of CENs such as The Globe, the Commanding General may review the contents of the advertisements and prohibit distribution if the advertising poses a threat to the "loyalty, discipline, or morale" of personnel. 32 C.F.R. Sec. 297, Encl. 2, p H. Notwithstanding this degree of control, CENS are considered non-governmental publications.
The Globe was not always a CEN. Historically, it was an Armed Forces Newspaper, published at government еxpense. Not until 1981, did it become a CEN. Then and for the next six years, the appellant published The Globe. But in June 1987, following a competitive bidding process, appellant lost The Globe publishing contract to Jacksonville Publishing Company. Appellant now publishes only two publications, TV Focus and The Shopper. Only the latter is relevant here.
The Shopper is an advertising circular distributed throughout Onslow County. Its contents consist primarily of commercial advertisements and a variety of public service announcements. In civilian residential areas, The Shopper is typically distributed door-to-door in plastic bags hung on the doorknobs of individual residences. The Shopper was similarly distributed in Camp Lejeune's housing areas from its inception in 1975. This door-to-door delivery of The Shopper was effected pursuant to permission from Camp Lejeune authorities. Indeed, throughout the period appellant published both The Globe and The Shopper, the papers were distributed door-to-door together. No complaints were ever recеived concerning either The Shopper 's contents or its mode of delivery.
Although appellant lost the contract to publish The Globe in June 1987, it continued its practice of distributing The Shopper door-to-door at Camp Lejeune. During July 1987, the Commanding General was informed that if appellant continued to distribute The Shopper door-to-door, The Globe 's ability to attract advertising, and hence its ability to publish Camp material, would be adversely affected. Accordingly, the Commanding General directed the Camp Lejeune public affairs officer to inform appellant that it could no longer distribute The Shopper door-to-door. Instead, The Shopper 's distribution was restricted to 2000 copies of each issue in stacks located at various shopping and gathering places throughout Camp Lejeune. Appellant requested reconsideration of the limits placed upon The Shopper 's distribution. In response, the Commanding General reviewed the Base Order regarding the circulation of non-governmental printed material at Camp Lejeune. Following this review, the Commanding General published a new Base Order regulating distribution of printed materials. Under the new Order, publications approved for distribution within Camp Lejeune fall into two classes: subscription and non-subscription. Subscription publications may be delivered to the doors of subscribers residing at Camp Lejeune housing areas. Subscription publications may not, however, send persons door-to-door to solicit subscribers. Non-subscription publications, like The Shopper, may not be deliverеd door-to-door on Base; their distribution is limited to 5,000 copies from racks placed by the distributor at 29 common locations at Camp Lejeune. The new Base Order is in accordance with federal regulations which provide that, except for CENs and Armed Forces Newspapers, non-subscription publications "shall be made available only [by being placed] in specific general use areas specified by the commander...." 32 C.F.R. Sec. 297, Encl. 5, p D. Among the non-subscription publications distributed at Camp Lejeune, only Thе Shopper and The Extra had previously been distributed door-to-door. The remainder of the non-subscription publications had traditionally been distributed in general use areas. Appellant's authorized distribution of The Shopper was increased from 2,000 to 5,000 copies in accordance with the new Base Order.
Appellant believes distribution in general use areas does not allow it to communicate effectively with the residents of Camp Lejeune, a major segment of the consuming public in Onslow County. Appellant, therefore, now mails The Shopper to residents of Camp Lejeune at a cost of $400.00 per week. Because the mailing costs far exceed the costs of hand delivery, appellant contends that the continued economic viability of The Shopper is threatened. For this reason, appellant filed suit contending that the Commanding General's actions violate appellant's right to freedom of commercial speech under the First Amendment and its equal protection and due process rights guarantеed by the Fifth Amendment. The district court granted appellee's motion for summary judgment on all claims and this appeal followed.3II
Appellant's first amendment claim must pass a two-part test. First, appellant must establish that the speech in issue is commercial speech entitled to First Amendment protection. Central Hudson Gas & Elec. v. Public Service Comm'n of New York,
Perry Educ. Ass'n v. Perry Local Educators' Ass'n,
III
Almost without exception, courts have concluded that military bases fall into the non-public forum category.6 In the words of the Supreme Court, because "the business of a military installation ... [is] to train soldiers, not to provide a public forum," Greer v. Spock,
Seeking to avoid this result, appellant contends that Camp Lejeune's base housing areas have become public forums (1) because pizza and laundry delivery services may deliver to Camp Lejeune customers; (2) because certain areas of the base include civilian-run, commercial enterprises; and (3) because the Commanding General has in the past allowed a non-governmental publication, the Shopper, to be distributed door-to-door. These arguments must be rejected. Camp Lejeune's residential areas are sharply and easily distinguished from civilian residential areas. Access to four of the nine camp housing areas is controlled by armed sentries. Access to the remaining five areas is restricted to residents, invited guests, and those on official business. These restrictions are posted and enforced by military poliсe. By imposing and enforcing these access restrictions, the Commanding General has taken the necessary steps to preserve the status of the Camp's residential areas as integral portions of Camp Lejeune. They are, in this important respect, different from all other residential areas in Onslow County. Greer,
Finally, Perry forecloses appellant's contention that the previous door-to-door distribution of The Shopper to the Camp's residential areas converts these areas to public forums. In Perry, the Supreme Court rejected a claim by a school teachers' union that it was entitled to access to teachers' mailboxes in the schools. The record disclosed that access had been granted to a number of community service organizations and to a rival union that had defeated the claimant union in a representation election. Prior to losing the election, the appellant union in Perry had also enjoyed access to the mailboxes. Following its defeat, access was denied. In rejecting the appellant union's claim, the Court noted that the government does not create a public forum by inaction, by unintentionally opening a non-public forum to public discourse, or by permitting limited discourse, Perry,
Even assuming arguendo that the Commanding General did, by previously granting permission to The Shopper to distribute door-to-door, change Camp Lejeune housing areas from non-public to public forums, he "is not required to indefinitely retain the open character of the facilit[ies]." Perry,
In sum, as the Supreme Court cautioned in Cornelius v. NAACP Legal Defense & Educ. Fund, Inc.,
The conclusion that Camp Lejeune's residential areas are non-public forums does not end the analysis. The Commanding General's refusal to permit door-to-door delivery of The Shopper in these areas must be shown to be reasonable if it is to pass First Amendment muster. The prohibition must be "viewpoint neutral" and "reasonable in light of the purpose served." Cornelius,
Providing The Globe with an exclusive right to deliver door-to-door is also reasonable. The Globe stands on a different footing from any other newspaper circulated at Camp Lejeune. It serves as the official means by which the Commanding General communicates with Camp Lejeune personnel and their families. The exclusive right to distribute door-to-door enables The Globe "to perform effectively" its "official responsibilit[ies]" at Camp Lejeune. Perry,
The most significant justification for the exclusive distribution right is the crucial economic incentive it provides to civilian publishers. This economic incentive serves two important purposes. First, the monopoly directly affects the quantity of Camp editorial content contained in The Globe. As previously noted, thе amount of editorial content in The Globe is proportional to the number of advertisements the civilian publisher sells. The more pages of The Globe that are printed, the more space is provided in which the Commanding General can communicate with Camp Lejeune personnel. And the number of pages printed depends on the number of advertisements sold. Since a monopoly on door-to-door distribution increases the number of advertisements sold by The Globe 's civilian publisher, it, therefore, increases thе quantity of articles contained The Globe. See M.N.C. of Hinesville, Inc. at 1476-77. Second, the monopoly directly affects the quality of The Globe. The Globe, like all CENs, is published by a civilian publisher who is compensated solely through the sale of advertising. Publishers' bids are evaluated by the Commanding General in terms of their "competence, reliability, technical, production and business capabilities...." 32 C.F.R. Sec. 297, Encl. 2, p F(4). If The Globe is not an attractive financial investment for a civilian publisher, the Commanding General will receive fewer and less attractive bids. Since fewer favorable bids by less proficient publishers will lead to a less attractive publication, the quality of The Globe will suffer. In sum, this Court agrees with our sister circuit's conclusion that "the challenged preference is reasonable because it enhances the possibility that the Army will have an adequate supply of publishers when it solicits bids to publish a CEN." M.N.C. of Hinesville, Inc.,
V
In sum, undisputed record evidence amply supports the district court's conclusions (1) that Camp Lejeune base housing areas are nоn-public forums and (2) that the Commanding General acted reasonably in prohibiting the door-to-door distribution of The Shopper in these areas. Nothing more is required by the First Amendment in this special context.
AFFIRMED.
Notes
Civilian Enterprise Newspapers are free newspapers used by military commanders to communicate with personnel. 32 C.F.R. Sec. 297.3(b)(1). They are published by civilians at no cost to the military. 32 C.F.R. Sec. 297, Encl. 2, p A
New regulations governing military newspapers were promulgated in 1985. 32 C.F.R. Sec. 297 et seq. These regulations supersede and, in many resрects, substantially differ from the old regulations. 32 C.F.R. Sec. 202 et seq
The Fifth Amendment claims were included in the notice of appeal, but not thereafter briefed or argued. Accordingly, these claims are waived because appellant did not comply with the requirements of Rule 28(a)(4), Fed.R.App.P., that appellant's brief "shall contain the contentions of the appellant with respect to the issues presented, and the reasons therefor...." See Northwest Acceptance Corp. v. Lynnwood Equipment, Inc.,
United States v. Grace,
For examples of restrictions on non-public forums found to be reasonable, see Adderley v. Florida,
See, e.g., United States v. Albertini,
Indeed, appellee conceded during oral argument that The Shopper could be delivered to the doors of Camp residents who specifically request it, in the same way that pizza is delivered to residents who request it
Appellant relies on a number of cases involving public forums in which the Supreme Court has found limitations on distribution or advertising to be unconstitutional. Lowell v. City of Griffin,
