Opinion for the Court filed by Chief Judge GINSBURG.
In thе course of a labor dispute with Energy Air, a heating, ventilation, and air conditioning contractor, Sheet Metal Workers’ Local 15, AFL-CIO notified Beall’s, Inc. — a department store for which Energy Air was performing mechanical work — that the Union “will be compelled” to publicize its dispute with Energy Air at two of Beall’s department store construction sites. The Union’s letter to Beall’s did not contain the assurance required by the National Labor Relations Board that the Union’s picketing would conform to the Board’s standards for picketing a neutral employer, as laid out in Moore Dry Dock and its sequelae.
The Union also staged a “mock funeral” at thе Brandon Regional Medical Center (the Hospital), which was using non-union workers supplied by a temporary employment agency and another mechanical contractor, with both of which the Union had an unrelated dispute. Energy Air and the Hospital each filed charges with the Board, which concluded the Union in each instance had violated the National Labor Relations Act.
The Board issued a Decision and Order barring the Union from picketing the Hospital and from “unqualifiedly threatening” to picket Beall’s. The Union petitions for review, which we grant, and the Board cross-applies for enforcement of the Order, which we deny.
I. Background
A. The Threat to Picket Beall’s
In September 2003 a Union representative wrote the president of Beall’s a letter stating:
Our organization has an ongoing labor dispute with Energy Air, Inc. This contractor has been charged with serious Federal Law Violations and is currently being investigated by the Federal Government.
We understand that Energy Air is performing HVAC mechanical work on [two] Beall’s Department Store construction projects ....
The union will be compelled to publicize our dispute with Energy Air by the way of leafleting, protesting and the possibility of picketing at the sites.
If you have any questions I can be contacted at ....
Based upon this letter alone, an Administrative Law Judge (ALJ) cоncluded the Union had violated Section 8(b)(4)(ii)(B) of the National Labor Relations Act (the Act), 29 U.S.C. § 158(b)(4)(ii)(B), which makes it an unfair labor practice for a union to “threaten, coerce, or restrain any person engaged in commerce or in an industry affecting commerce [viz., Beall’s] where ... an object thereof is ... forcing or requiring any person [viz., Beall’s] ... to cease doing business with any other person [viz., Energy Air].” Id.
Under the longstanding rule of
Sailors’ Union of the Pacific (Moore Dry Dock),
Although the Ninth Circuit has expressly rejected the proposition that а union must affirmatively declare its intention to conform with
Moore Dry Dock, see United Ass’n of Journeymen, Local 32 v. NLRB (Local 32),
B. The Curious Case of the Rat and the Placard at the Hоspital
In January and February of 2003 the Union distributed leaflets outside the Hospital protesting the presence of non-union workers employed either by Workers Temporary Staffing, Inc. (WTS) or by Massey Metals, Inc., which was using workers supplied by WTS. The handbills stated, “There’s a ‘Rat’ at Brandon Regional Hospital” and showed a cartoon of a rat near the bed of a sick patient. The Union also inflated a balloon, some 16-feet tall and 12-feet wide, in the shape of the cartoon rat, about 100 feet from the main entrance to the hospital. The ALJ concluded the leafleting, one union member’s holding the leaflеt chest-high as a “placard,” and the inflation of the rat each violated § 8(b)(4)(ii)(B).
The Board reversed the ALJ as to the leafleting because the General Counsel had disavowed that finding. The Board “found it unnecessary to pass on” whether the inflation of the rat or using the leaflet as a placard violated § 8(b)(4)(ii)(B) the Act because, in view of the unfair labor practices found in connection with the mock funeral described below, “[a] finding of such a violation as to these matters would be cumulative and would not affect the order.”
C. The Mock Funeral at the Hospital
On March 15, 2004 the Union staged a “mock funeral” outside the Hospital and distributed leaflets headed “Going to Brandon Hospital Should Not Be a Grave Decision”; the leaflets detailed several malpractice suits against the Hospital — the implication being the alleged malpractice was linked to the Hospital’s use of nonunion labor. The “mock funeral” comprised one person in a “Grim Reaper” costume carrying a “plastic sickle” and four other people, dressed in street clothes, carrying a prop coffin and occasionally handing out leaflets.
These
dramatis personae
walked back and forth over a distance of about 400 feet on a sidewalk parallel to the front of the Hospital but apparently, from the Union’s videotape of the event, some 100 feet from the entrance and separated from it by a street, a strip of grass, a short hedge, and a parking lot, crossing at a cross-walk every three to five minutes a street running perpendicular to the Hospital. They
In July 2004, while the unfair labor practice complaint arising out of the mock funeral was pending before the ALJ, the Regional Director of the NLRB asked the U.S. District Court for the Middle District of Florida to enjoin the Union, pursuant to Section 10(i) of the Act, from restaging the mock theater or otherwise picketing or patrolling at the Hospital on the ground those activities would violate § 8(b)(4)(ii)(B). See 29 U.S.C. § 160(2). The district court, after reviewing a Union-made videotape of the event, fоund the mock funeral had been “orderly” and that “[n]o traffic was blocked, pedestrians were not obstructed or challenged and there appeared to be no eye contact or verbal contact [between] any participant” [and any Hospital patron]. Likewise, “[t]he leafleters [at the mock funeral] were orderly, non-confrontational and did not interfere [with] or impede ... the egress or ingress of any individuals to or from the hospital.” Nonetheless, the district court enjoined the Union from “threatening, coercing or restraining [the Hospital] by staging street theater ... [or] processiоns” or by “picketing, patrolling and/or any manner of conduct calculated to induce individuals not to patronize the hospital.”
While review of the injunction was pending before the Eleventh Circuit,
*
the ALJ concluded the Union had violated Section 8(b)(4)(ii)(B) because the mock funeral constituted “picketing” and people “were forced to view and cross a death march in order to patronize the Hospital.” In its Decision and Order the Board agreed with the ALJ that the mock funeral in this case was unlawful picketing, though the members of the panel aired somewhat different views on the general subject.
**
The
II. Analysis
The Union argues its letter to Beall’s did not violate Section 8(b)(4)(ii)(B) of the Act, first, because the Union has no obligation to assure a neutral employer that its picketing will be limited to a reserved gate as required by law and, at any rate, because Beall’s did not establish a reserved gate. With respect to the Hospital, the Union argues the mock funeral was protected by the First Amendment to the Constitution of the United Statеs and points out that even offensive expressions are protected by Section 8(c) of the Act itself. *
We review an order of the Board deferentially insofar as we must determine whether the Board “acted arbitrarily or otherwise erred in applying established law to the facts of the case.”
Stanford Hosp. & Clinics v. NLRB,
A. The Threat to Beall’s
The Union argues that beсause Beall’s neither established a reserved gate nor notified the Union that it intended to do so, “the Union ha[d] no duty to assume that such a system would be in place, and no duty to propose a reserved gate system on its own.” Moreover, the Union cannot have broken the law, it maintains, by failing to promise it would not break the law. The Board responds that its rule requiring a union to indicate it will abide by
Moore Dry Dock
is consistent with its own precedents, that is, “Board law,”
see, e.g., State Elec.,
The Union relies upon three propositions, all of which we find persuasive: (1) the Ninth Circuit in
Local 32
has squarely rejected the Board’s rule in a reasoned opinion; (2) though we have not ruled upon the issue, this circuit’s precedents are consistent with the reasoning of the Ninth Circuit; and (3) the Board’s rule violates what the Union calls “the canon of federal labor law that if a course of action is lawful, advance notice of it is also lawful,” for which it refers us to
NLRB v. Servette, Inc.,
The Ninth Circuit’s decision is not binding uрon this court, of course, but it is considerably more persuasive than the Board’s conclusory claim that its rule is a “reasonable interpretation” of § 8(b)(4)(ii)(B). The Board offers us no reason to believe it can make an unfair labor practice out of a union’s failure to assure an employer the union will abide by the law.
In addition to
Local 32
the Union points to this court’s decision in
J.F. Hoff Electric Co. v. NLRB,
The Board’s response is that
J.F. Hoff
merely affirmed that the Union must target the primary employer “as exclusively as possible,” and that unlike the business information at issue in
United Scenic Artists
and
J.F. Hoff
itself, “the existence or lack of a reserved gate ... is apparent to the casual observer.” True enough if the observer, including a would-be picket, shows up at a common situs with a proper reserved gate in place.
See, e.g., Local Union No. 501, Int’l Bind, of Elec. Workers v. NLRB,
We therefore adopt the Ninth Circuit’s straightforward reasoning that the Board “could not presume that a union’s threat to picket the job was a threat to picket contrary to the law, when picketing at the job could be done in a lawful manner”; we agree that “such a presump
B. The Mock Funeral at the Hospital
The Union argues the mock funeral “could never have been prohibited if it had expressed opposition to the Hospital’s practices, environmental policy, or any other grievance.” More specifically, under the Supreme Court’s abortion protest cases the Union’s activities were constitutionally protected and cannot be considered coercive or intimidating; different rules for labor protests would be unconstitutional viewpoint discrimination. The Union points out that
Madsen v. Women’s Health Center, Inc.,
In this case, as the record and particularly the videotape therein reveal, the Union’s conduct was fully consistent with
Madsen
and
Hill.
The Board would have us distinguish those cases on the ground that here there is a strong governmental interest in regulating picketing the objective of which — “to pressure the Hospital, a neutral entity, to stop doing business with certain non-union contractors” — is proscribed by statute; so it is that the Eleventh Circuit, in the related injunction proceeding, “rejected the Union’s constitutional defense.”
See Kentov,
Before this court the Board generally ignores the Union’s “content-based” argument but does point us to the Supreme Court’s observation in
NAACP v. Claiborne Hardware Co.,
The Supreme Court’s opinion in
DeBar-tolo
also makes clear that, in contrast to Section 8(b)(4)(i)(B), under which it is illegal per se to “induce or encourage” employees of a secondary employer to strike, not every effort to convince consumers to boycott a secondary employer is illegal under Section 8(b)(4)(ii)(B): “[Mjore than mere persuasion is necessary to prove a violation of § 8(b)(4)(ii)(B): that section requires a showing of threats, coercion, or restraints.”
After
DeBartolo,
it is clear that unlike picketing or patrolling, handbilling directed at secondary consumers is ordinarily not coercive and therefore does not run afoul of § 8(b)(4)(ii)(B).
See
As for the means the Union used to appeal to customers of the secondary employer, the mock funeral was a combination of street theater and handbilling. The Eleventh Circuit and the Board deemed this the “functional equivalent of picketing,”
Kentov,
Hаving determined the mock funeral lies somewhere between the lawful handbilling in
DeBartolo
and unlawful picketing or patrolling, we reach the ultimate question whether the means by which the Union delivered its message was coercive, threatening, restraining, or “intimidating.”
See DeBartolo,
No court has yet determined how the Supreme Court cases dealing with protests at abortion clinics apply to the question whether a particular labor protest is coercive. Hence, we revisit the abortion protest cases themselves for such light as they shed upon the kinds of union conduct to be deemed intimidation and therefore unprotected by the First Amendment. Recall the Board described the mock funeral as “patrolling,” and
DeBartolo
suggests patrolling is per se coercive and therefore a violation of the Act. As stated earlier, we disagree with the Board that the conduct was “picketing,” and so the question for us is whether the activity was coercive. The
Here the Union’s protest was consistent with the limitations upheld as constitutional — the buffer zones and the ban on confrontational conduct — in
Madsen
and
Hill.
The mock funeral occurred about 100 feet from the Hospital and the Board does not claim the participants approached patrons any closer to the Hospital. Indeed, the Union’s protest operated well within those limitations, for the videotape shows the moсk funeral was a quiet affair, not at all like the charged atmosphere surrounding the abortion protests in
Madsen, see
Nor was their “message” — invoking the iconography of the funeral rite and stating that “Going to Brandon Hospital Should Not Be a Grave Decision” — one by which a person of ordinary fortitude would be intimidated. The Board would have us believe, in the words of the ALJ, the mock funeral “forced” patrons to “cross a death march” in order to get to the Hospital, as if the horrors of Bataan in 1942 were being reenacted in front of the Hospital. The procession was not only orderly, the protesters went out of their way to convey a law-abiding, and therefore nonthreatening, attitude; as the district court in
Kentov
observed, “The participants politely pressed a ‘walk’ button and waited for a “walk’ signal at the crosswalk before crossing.” Their message may have been unsettling or even offensive to someone visiting a dying relative,
see Kentov,
In sum, the Union is correct that, pursuant to DeBartolo, its attempt to persuade consumers to boycott the Hospital must be evaluated in a manner consistent with the First Amendment. Under the Court’s decisions in Hill and Madsen, sources of constitutional guidance with which the Union quite obviously complied, the mock funeral was not “threaten[ing], coercfive], or restraining],” in violation of Section 8(b)(4)(ii)(B). It follows that the Board erred in holding the Union violated that sectiоn of the Act by “picketing” the Hospital.
C. Failure to Provide Notice under Section 8(g)
The Board also held the Union violated Section 8(g) of the Act because it did not provide written notice to the Hospital at least 10 days before it conducted the protests there.
See
29 U.S.C. § 158(g)
III. Conclusion
For the forgoing reasons, we grant the Union’s petition for review of the Board’s Decision and Order and deny the Board’s cross-application for enforcement. The case is remanded for the Board to consider the issues it did not reach in the Decision and Order because they would have been cumulative and would not have affected the Order had it survived review.
So ordered.
Notes
The Eleventh Circuit, giving "deferential review” to the position of the Board, held the mock funeral was the "functional equivalent of picketing,”
Kentov v. Sheet Metal Workers’ Int’l Ass’n Local IS,
Member Liebman contended that "ambulatory picketing or patrolling classically involves more than the 'mere persuasion' of a banner, it also involves the intimidation of a physical or symbolic barrier to the entrance way,” so that in this case it was "the patrolling,” not the use of a plastic sickle or the message conveyed by the mock funeral, that еrected a barrier to the Hospital. For support she pointed to the Supreme Court's "embrace” in
Edward J. DeBartolo Corp. v. Florida Gulf Coast Building & Construction Trades Council,
Chairman Battista and Member Schaumber agreed with Member Liebman "as to the reasons why [sic] this conduct was picketing,” but noted "to the extent [Member Liebman] implies that picketing requires a physical or symbolic barrier, we do not necessarily agree.... It may be that other conduct, short of a barrier, can be ‘conduct’ that is picketing
Section 8(c) provides express statutory protection for speech that is not threatening or coercive.
See
29 U.S.C. § 158(c) (“expressing of any views, argument, or opinion ... shall not constitute or be evidence of an unfair labor practice under any of the provisions of this subchapter, if such expression contains no threat of reprisal or force ... ”). We do not аnalyze the Union's argument separately under the statute and the Constitution because the Supreme Court has explained that Section 8(c) "merely implements the First Amendment,”
NLRB v. Gissel Packing Co.,
Member Liebman described the funeral as a "procession in which four persons went back and forth on the public sidewalk in front of the hospital’s main entrance," thereby creating a "symbolic barrier, a line ... not to be crossed,” which conveys the erroneous impression that the funeral was immediately adjacent to, rather than 100 feet away from, the entrance.
