Opinion for the court filed by Circuit Judge TATEL.
Congress passed the McCain-Feingold Act, formally known as the Bipartisan Campaign Reform Act of 2002 (BCRA), Pub.L. No. 107-155, 116 Stat. 81, in an effort to rid American politics of two perceived evils: the corrupting influence of large, unregulated donations called “soft money,” and the use of “issue ads” purportedly aimed at influencing people’s policy views but actually directed at swaying their views of candidates. The Federal Election Commission promulgated regula
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tions implementing the Act, but in
Shays v. FEC,
I.
Because both we and the Supreme Court have provided detailed histories of campaign finance regulation,
see generally McConnell v. FEC,
In
Buckley v. Valeo,
Following
Buckley,
the Commission repeatedly interpreted FECA to expand the permissible uses of soft money. In particular, because FECA only regulated contributions intended to influence elections “for
Federal
office,” 2 U.S.C. § 431(8)(A)(i) (emphasis added), “questions arose concerning the treatment of contributions intended to influence both federal and state elections.”
McConnell,
Although a literal reading of FECA’s definition of “contribution” would have required such activities to be funded with hard money, the FEC ruled that political parties could fund mixed-purpose activities — including get-out-the-vote drives and generic party advertising — in part with soft money. In 1995 the FEC concluded that the parties could also use soft money to defray the costs of “legislative advocacy media advertisements,” even if the ads mentioned the name of a federal candidate, so long as they did not expressly advocate the candidate’s election or defeat.
Id.
at 123-24,
Because soft money could now be spent in so many ways that benefited federal candidates, and because it could be raised in massive amounts without any of FECA’s limitations or reporting requirements, federal candidates would often solicit such donations directed to their political party. The party would then spend the money on ads supporting the candidate-omitting the magic words — or on get-out-the-vote activity and voter registration activity aimed at helping the candidate. This “enabled parties and candidates to circumvent FECA’s limitations on the source and amount of contributions in connection with federal elections.”
Id.
at 126,
Recognizing these problems, Congress passed BCRA, the “central provisions” of which were “designed to address Congress’ concerns about the increasing use of soft money and issue advertising to influence federal elections.”
Id.
at 132,
The FEC first issued regulations implementing BCRA in 2003. Believing these regulations far too permissive, Representative Chris Shays, a prime BCRA sponsor, challenged nineteen of them in the United States District Court for the District of Columbia, arguing that they either violated the Act or were arbitrary and capricious. In
Shays v. FEC,
In response, the Commission modified or more thoroughly justified its proposed regulations and reissued them, along with several new ones. Shays now challenges three of these regulations. The first is the Commission’s definition of “coordinated communications,” the original version of which we rejected in Shays II. This regulation includes three subparts: (1) a “content standard” providing that only ads containing certain content may be deemed coordinated, 11 C.F.R. § 109.21(c); (2) a “conduct standard” governing when campaign employees and vendors who go to work for outside organizations may share campaign information, id. § 109.21(d)(4)-(5); and (3) a “firewall safe harbor” provision that is also part of the conduct standard and protects groups hiring former campaign employees and vendors, id. § 109.21(h). The second challenged regulation defines “get-out-the-vote activity” and “voter registration activity,” id. § 100.24(a)(2)-(3), while the third allows federal candidates to solicit soft money at state party fundraisers, id. § 300.64.
In a thorough opinion, the district court rejected each of these rules except the last one, finding them either contrary to BCRA’s purpose or arbitrary and capricious.
See Shays v. FEC,
We address each rule in turn, employing two familiar standards of review: Chevron and the Administrative Procedure Act. As we explained in Shays II:
[Bjecause the regulations at issue interpret statutes the FEC administers, we review them under the two-step analysis set forth in Chevron U.S.A., Inc. v. Natural Resources Defense Council, Inc.,467 U.S. 837 ,104 S.Ct. 2778 ,81 L.Ed.2d 694 (1984), asking first whether Congress has spoken directly to the precise question at issue, and second, if it has not, whether the agency’s interpretation is reasonable. At the same time, because the regulations reflect final agency action under the APA, we ask whether they are “arbitrary, capricious, an abuse of discretion, or otherwise not in accordance with law.” 5 U.S.C. § 706(2)(A).
II.
The first and most important issue before us is the FEC’s revised “coordinated communication” standard. Federal election law “has long restricted coordination of election-related spending between official campaigns and outside groups. The reason ... is obvious. Without a coordination rule, politicians could evade contribution limits and other restrictions by having donors finance campaign activity directly,” e.g., by asking a donor to buy
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air time for a campaign-produced advertisement.
Shays II,
To prevent such evasion, FECA defines “contributions” to include “expenditures made by any person in cooperation, consultation, or concert, with, or at the request or suggestion of, a candidate.” 2 U.S.C. § 441a(a)(7)(B)(i).
Under pre-BCRA regulations, the FEC determined whether public communications such as radio and television ads were “coordinated” based largely on whether the candidate had engaged in “substantial discussion or negotiation” with an outsider, resulting in “collaboration or agreement.” See Shays [I],337 F.Supp.2d at 55-56 & n. 25 (quoting old regulation). Absent that degree of cooperation, the communication was considered uncoordinated and thus would not count as a FECA contribution. BCRA instructed the Commission to scrap this approach. “The regulations on coordinated communications ... are repealed,” Congress declared. “The Federal Election Commission shall promulgate new regulations on coordinated communications paid for by persons other than candidates, authorized committees of candidates, and party committees. The regulations shall not require agreement or formal collaboration to establish coordination.” BCRA § 214(c),116 Stat. at 95 . Apart from this negative command- — -“shall not require”— BCRA merely listed several topics the rules “shall address,” providing no guidance as to how the FEC should address them. See id.
Shays II,
Responding to BCRA, the FEC issued new coordinated communication regulations. “Under its new test, communications count as ‘coordinated’ (and thus as contributions) if: (1) someone other than the candidate, party, or official campaign pays for them, (2) the communication itself meets specified ‘content standards,’ and (3) the payer’s interaction with the candidate/party satisfies specified ‘conduct standards.’ ” Id. at 98 (quoting 11 C.F.R. § 109.21). The conduct standard can be satisfied in several ways, e.g., if “[t]he communication is created, produced, or distributed at the request or suggestion of a candidate,” 11 C.F.R. § 109.21(d)(l)(i); if “[t]he communication is created, produced, or distributed after one or more substantial discussions about the communication between the person paying for the communication ... and the candidate who is clearly identified in the communication,” id. § 109.21(d)(3); or if the person paying for the communication hires a candidate’s vendor or former employee “to create, produce, or distribute” it and in doing so that vendor/employee uses “material” information about “campaign plans, projects, activities, or needs” or shares such information with the payer, id. § 109.21(d)(4)-(5).
Shays challenges the content standard and two features of the conduct standard. We address each challenge in turn.
The Content Standard
“Under the ‘content’ element” of the original rule, “communications made within 120 days of a general election or primary and ‘directed’ at the relevant electorate [could] qualify as ‘coordinated’ if they referred] to a political party or ‘clearly identified candidate for Federal office.’ ”
Shays II,
Challenging the rule, Shays argued that limiting regulation outside the 120-day window only to advertisements containing certain types of content violated the Act’s plain language and purpose, and that the Commission had failed to provide any good reason for doing so. The district court rejected Shays’s
Chevron
step one argument but found that the regulation failed
Chevron
step two because “excluding] certain types of communications” based solely on their content “regardless of whether or not they are coordinated would create an immense loophole that would facilitate the circumvention of the Act’s contribution limits, thereby creating ‘the potential for gross abuse.’ ”
Shays I,
In
Shays II,
we agreed with the district court that the rule was invalid, but for slightly different reasons. Like the district court, we “reject[ed] Shays’s ... argument that FECA precludes content-based standards under
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step one,”
Shays II,
Under the[se] ... rules, more than 120 days before an election or primary, a candidate may sit down with a well-heeled supporter and say, “Why don’t you run some ads about my record on tax cuts?” The two may even sign a formal written agreement providing for such ads. Yet so long as the supporter neither recycles campaign materials nor employs the “magic words” of express advocacy — “vote for,” “vote against,” “elect,” and so forth — the ads won’t qualify as contributions subject to FECA.
Id. at 98.
On remand, the Commission published a new notice of proposed rulemaking, took comments, held hearings, and analyzed extensive data on television advertising by candidates for federal office. It then issued a revised regulation identical to the original regulation except that it shortened the length of stricter regulation in congressional races to 90 days. The revised regulation prohibits coordinated advertisements “refer[ring] to a clearly identified House or Senate candidate ... in the clearly identified candidate’s jurisdiction 90 days or fewer before the clearly identified candidate’s general, special, or runoff election, or primary or preference election.” 11 C.F.R. § 109.21(c)(4)®. It prohibits coordinated advertisements “re- *922 ferfring] to a clearly identified Presidential or Vice Presidential candidate ... in a jurisdiction during the period of time beginning 120 days before the clearly identified candidate’s primary or preference election in that jurisdiction, or nominating convention or caucus in that jurisdiction, up to and including the day of the general election.” Id. § 109.21 (c)(4)(ii). Outside the 90/120-day windows, however, the regulation still prohibits only coordinated advertisements that “disseminate[ ], dis-tributee ], or republish[ ] ... campaign materials prepared by a candidate,” or “expressly advocate[] the election or defeat of a clearly identified candidate.” Id. § 109.21(c)(2)-(3).
Again challenging the rule, Shays argued that the 90/120-day windows were unsupported by the evidence, violating the APA, and that the lax standard applying outside the windows was both unexplained and contrary to BCRA’s purpose, violating the APA and failing
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step two review. The district court concluded that the FEC had adequately justified the 90/120-day windows because the record showed that the “vast majority of candidate advertising occurred within” those periods.
Shays III,
The FEC appeals this finding, but before we can reach the merits, we face a jurisdictional question. In
Shays II
we held that Shays had standing to challenge the regulations at issue there because he satisfied standing’s three requirements, “demonstrat[ing] that he ha[d] suffered ‘injury in fact,’ that the injury [wa]s ‘fairly traceable’ to the actions of the defendant, and that the injury w[ould] likely be redressed by a favorable decision.”
Bennett v. Spear,
The FEC suggests that this case is different, saying “[i]t is unclear whether the Court has jurisdiction to rule on Shays’[s] challenge to the portion of the regulation governing the presidential election because he has never been, or stated any intention to be, a candidate for president.” Appellant’s Reply Br. 25 n. 12. The Commission failed to mention this argument in its opening brief, first raising it in a footnote in its reply brief. Moreover, although the Commission assured us in its brief that it was “not challeng[ing] Shays’[s] standing,” but rather only highlighting this issue for the court because we have our “own obligation to determine that [we have] jurisdiction over each of [Shays’s] claims,”
id.,
the Commission changed its tone at oral argument, asserting that Shays lacked standing to challenge the 120-day window applicable to presidential candidates, Oral Arg. at 47:16-:38. Normally we would not consider an argument first raised in a reply brief,
Carter v. George Washington Univ.,
*923
That said, Shays plainly has standing under
FEC v. Akins,
Here, as in
Akins,
Shays’s injury in fact is the denial of information he believes the law entitles him to. Specifically, under the FEC’s definition of coordinated communications, presidential candidates need not report as contributions many expenditures that Shays believes BCRA requires them to report. Thus, Shays claims that the regulation illegally denies him information about who is funding presidential candidates’ campaigns. We see no difference between this injury and the injury deemed sufficient to create standing in
Akins.
Here, as there, “the information would help [Shays] (and others to whom [he] would communicate it) to evaluate candidates for public office ..., and to evaluate the role that [outside groups’] financial assistance might play in a specific election.”
Id.
And here, as there, Shays’s “injury consequently seems concrete and particular.”
Id.
Finally, as in
Akins,
Shays’s injury is fairly traceable to the FEC because it is caused by the Commission’s rule, and the injury would be redressed were this court to invalidate the rule.
Id.
at 25,
Assured of Shays’s standing to challenge this rule in its entirety, we turn to the merits. Shays claims that the rule suffers from two flaws. First, the FEC failed to justify the length of the 90/120-day windows, violating the APA. And second, the lax standard the Commission imposed outside those windows not only runs counter to BCRA’s purpose, but also was entirely unjustified, failing both Chevron step two and APA review. After describing the evidence before the Commission, we address each argument in turn.
On remand the Commission gathered extensive evidence about the timing of advertising in federal election campaigns. Reviewing data from the Campaign Media Analysis Group regarding television ads run by federal candidates in the 2004 election cycle, the Commission found that “Senate candidates aired only 0.87 percent and 0.39 percent of their advertisements more than 90 days before their primary and general elections, respectively,” while “House candidates aired only 8.56 percent and 0.28 percent of their advertisements more than 90 days before their primary and general elections, respectively.”
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Coordinated Communications, 71 Fed.Reg. 33,190, 33,194 (2006). In the 2004 presidential campaign, 8.44 percent of all candidate TV ads in the primary ran outside the 120-day window, as did 16 percent of all candidate TV ads in Iowa before its crucial caucus.
Shays III,
In addition to evidence about spending by candidates, the Commission had before it many examples of expenditures by outside groups before the 90/120-day windows. For example, in the 2004 Alaska Senate race, the U.S. Chamber of Commerce began running TV ads supporting Senator Lisa Murkowski nine months before the primary election. In the 2004 Florida Senate race, the illuminatingly-named “People for a Better Florida” began running ads attacking candidate Mel Martinez over five months before the primary. In the 2006 Pennsylvania Senate race, a group called “Americans for Job Security” spent $500,000 on TV ads supporting Senator Rick Santorum starting six months before the primary. In the 2004 South Dakota Senate race, the Club for Growth began running ads attacking Senator Tom Daschle fifteen months before the general election. The group ran similar ads against Rhode Island Senator Lincoln Chafee beginning nine months before his 2006 primary. Because none of these ads contained the “magic words” of express advocacy, all could have been coordinated with candidates under the Commission’s rule.
The record also reveals that the vast majority of campaign ads omit “express advocacy.” “In the 1998 election cycle, just 4% of candidate advertisements used magic words; in 2000, that number was a mere 5%.”
McConnell,
In sum, the record demonstrates several key points: (1) the vast majority of advertising by candidates occurs in the 90/120-day windows the FEC regulates more strictly; (2) candidates and outside groups nonetheless run a significant number of ads before the 90/120-day windows; and (3) very few ads contain magic words. These facts lead us to two inexorable conclusions: the FEC’s decision to regulate ads more strictly within the 90/120-day windows was perfectly reasonable, but its decision to apply a “functionally meaningless” standard outside those windows was not.
Id.
at 193,
Beginning with the windows, we made clear in
Shays II
that nothing in BCRA forbids the FEC from “dr[awing] distinctions based on content, time, and place”; its failure then was that it provided no evidence in support of the window it chose.
The next issue is whether the FEC’s decision to regulate only ads containing express advocacy outside the 90/120-day windows fails
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step two review or violates the APA. As our cases explain, these inquiries overlap, for “[wjhether a statute is unreasonably interpreted is close analytically to ... whether an agency’s
*925
actions under a statute are unreasonable.”
Gen. Instrument Corp. v. FCC,
The question, then, is this: Does the challenged regulation frustrate Congress’s goal of “prohibiting soft money from being used in connection with federal elections”?
McConnell,
The FEC offers four reasons why we should nonetheless uphold this lax standard. First, explaining that it chose the standard to protect the First Amendment rights of outside groups conducting independent expenditures, it argues that any standard more vague than “express advocacy” would unacceptably chill the speech of such groups. We applaud the Commission’s sensitivity to First Amendment values, but as we said in
Shays II,
“regulating nothing at all” would achieve the same purpose, “and that would hardly comport with the statute.”
Second, the FEC points to our decision in
Orloski v. FEC,
The FEC urges us to reach the same conclusion here, but it ignores the crucial differences separating
Orloski
from this case. Most important, in
Orloski
we found that “the FEC’s interpretation does not create the potential for gross abuse” because “under the FEC’s interpretation, corporations can make little more than insignificant, indirect donations to a candidate’s political warchest, which are unlikely to give the corporations improper influence over candidates for federal office or to significantly increase the level of campaign spending.”
Id.
at 165-66. Here, by contrast, the coordinated expenditures the Commission’s rule allows “often will be ‘as useful to the candidate as cash,’ ”
McConnell,
Third, the FEC disparages the many examples Shays provides of pre-window expenditures by candidates and outside groups, calling them mere “anecdotes” and saying Shays failed to offer any evidence of their relative significance.
See
Appellant’s Reply Br. 19-21. But the FEC’s own study showed that almost 10% of primary election advertisements by House candidates and presidential candidates in 2004 — plainly “aired for the purpose, of influencing the candidate’s election,” 71 Fed.Reg. at 33,193 — ran before the windows, and Shays provided numerous examples of pre-window ads funded by outside groups that were obviously intended to influence federal elections. Notably, many of Shays’s examples came from media markets excluded from the FEC’s study, and they suggest that the percentage of early advertising may be even greater than that captured by the FEC’s analysis. Shays’s evidence, combined with the FEC’s study, proves his point. Given the rule the FEC chose, which regulates virtually no coordinated pre-window ads, the Commission could demonstrate that it met its statutory obligation — “rationally separating] election-related advocacy from other activity falling outside FECA’s expenditure definition,”
Shays II,
Finally, the FEC assures us that we have no reason to worry about lax regulation outside the 90/120-day windows because it has received very few complaints alleging that candidates are currently coordinating expenditures with outside groups before the windows, and there is no evidence that candidates will begin coordinating with outside groups if we uphold the regulation. This argument flies in the face of common sense. Of course the FEC hasn’t received many complaints: the challenged rule allows unlimited coordination so long as the resulting advertisements omit express advocacy. In other words, people have had no reason to report this type of coordination because it is perfectly legal under the FEC’s rule. Moreover, the Commission’s prediction about what will happen in the future disregards everything Congress, the Supreme Court, and this court have said about campaign finance regulation. In passing BCRA, Congress found that ads funded with soft money “were often actually coordinated with, and controlled by, the campaigns.”
McConnell,
Conduct Standard: Campaign Vendors and Former Employees
BCRA directed the FEC, in issuing its revised coordinated communication rules, to address “payments for the use of a common vendor” and “payments for communications directed or made by persons who previously served as an employee of a candidate or a political party.” BCRA § 214(c),
Shays chose not to challenge these original provisions, but the FEC nonetheless revisited them after we remanded other aspects of the coordinated communication rule in Shays II. Because campaign vendors and employees complained that the regulation was unnecessarily cumbersome — they claimed that the information they possess quickly loses value — the FEC decided to change the rule so that it only prohibits vendors and former employees from using “material information” about “campaign plans, projects, activities, or needs,” or sharing such information with the person funding the ad, for 120 days, rather than throughout the whole election cycle. 11 C.F.R. § 109.21(d)(4)-(5).
In the district court, Shays challenged the revised regulation, arguing that it ran counter to BCRA’s purpose and violated the APA. Although the district court rejected the
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step two argument, it found the revised regulation arbitrary and capricious because the FEC had failed to justify its policy change.
Shays III,
Explaining the new rule, the FEC reasoned that “[r]educing the temporal limit to 120 days will not undermine the effectiveness of the conduct standards and will not lead to circumvention of the Act” because “material information regarding candidate and political party committee campaigns, strategy, plans, needs, and activities ... does not remain ‘material’ for long periods of time during an election cycle.” 71 Fed.Reg. at 33,204. The Commission went on to say that “a limit of 120 days is more than sufficient to reduce the risk of circumvention of the Act.” Id. at 33,205. We see two flaws in this rationale.
First, as the district court pointed out, “the Commission’s generalization that material information does not remain material for long overlooks the possibility that
some
information — for instance, a detailed state-by-state master plan prepared by a chief strategist — may very well remain material for at least the duration of a campaign.”
Shays III,
Second, the FEC has provided no explanation for why it believes 120 days is a sufficient time period to prevent circumvention of the Act. Though the Commission certainly has some discretion in choosing exactly where to draw a bright line such as this one, it must support its decision with reasoning and evidence, for “a bright line can be drawn in the wrong place.”
Shays II,
Conduct Standard: Firewall Safe Harbor
When it revised the conduct standard with regard to former employees and vendors following Shays II, the FEC created a new “firewall safe harbor” provision to protect vendors and organizations in which some employees are working on a candidate’s campaign and others — separated by a firewall — are working for outside groups making independent expenditures. Under the new regulation, “[t]he conduct standards ... are not met if the commercial vendor, former employee, or political committee has established and implemented a firewall that meets the requirements of paragraphs (h)(1) and (h)(2) of this section.” 11 C.F.R. § 109.21(h). Those requirements are: “(1) The firewall must be designed and implemented to prohibit the flow of information between employees or consultants providing services for the person paying for the communication and those employees or consultants currently or previously providing services to the candidate who is clearly identified in the communication ...; and (2) The firewall must be described in a written policy that is distributed to all relevant employees, consultants, and clients affected by the policy.” Id. According to the regulation, “[t]his safe harbor provision does not apply if specific information indicates that, despite the firewall, information about the candidate’s or political party committee’s campaign plans, projects, activities, or needs that is material to the creation, production, or distribution of the communication was used or conveyed to the person paying for the communication.” Id.
Shays challenged this regulation, arguing that it was so vague as to invite near-certain circumvention, undermining BCRA’s purpose, and that the Commission failed not only to justify it, but also to explain why it changed its mind after rejecting a similar provision in 2003, violating the APA. The district court agreed with both arguments.
Shays III,
Challenging the district court’s ruling and acknowledging that the regulation provides few details on what constitutes an acceptable firewall, the FEC argues that “a firewall is more effective if established and implemented by each organization in light of its specific organization, clients, and personnel.” 71 Fed.Reg. at 33,206. The Commission emphasizes that “[a]n organization cannot come within the firewall safe harbor simply by alleging that it has an internal firewall”; rather, “[a]n entity seeking to use the firewall safe harbor must be ‘prepared to provide reliable information ... about [its] firewall, and how and when the firewall policy was distributed and implemented.’ ” Appellant’s Open *930 ing Br. 33 (quoting 71 Fed.Reg. at 33,207). Moreover, the FEC insists, it provided a good reason for implementing the safe harbor: to make it easier for candidates and independent organizations to hire consultants, vendors, and former employees— thus facilitating protected speech — without fear of being falsely accused of improper coordination. See 71 Fed.Reg. at 33,206. And it claims it did explain why it has now adopted a firewall safe harbor despite rejecting a similar proposal in 2003, namely in the interim it approved a firewall created by EMILY’s List and found it sufficient to protect against coordination. See id.; Coordinated Communications: Proposed Rules, 70 Fed.Reg. 73,946, 73,955 (2005).
Though we think this a close question, we agree with the FEC. The district court and Shays are undeniably correct that the regulation is vague as to what constitutes an acceptable firewall, but “when Congress has not specified the level of specificity expected of the agency,” as here, “the agency is entitled to broad deference in picking the suitable level.”
Cement Kiln Recycling Coal. v. EPA,
We also believe that the FEC adequately justified the rule and its departure from past practice. Hardly contrary to BCRA, the regulation makes it easier for candidates and organizations to engage in protected speech by helping them hire consultants and employees without fear of false accusations of coordination. Moreover, the Commission’s favorable experience with the EMILY’s List firewall represents a perfectly reasonable basis for its change of heart since the 2003 rulemaking.
III.
As part of its effort to reduce the influence of soft money, BCRA requires that all “federal election activity” be paid for with either hard money or “Levin funds” — limited contributions to state parties specifically earmarked for “federal election activity.”
See
2 U.S.C. § 441i(b)(2);
see also Shays II,
(2) Voter registration activity means contacting individuals by telephone, in person, or by other individualized means to assist them in registering to vote. Voter registration activity includes, but is not limited to, printing and distributing registration and voting information, providing individuals with voter registration forms, and assisting individuals in the completion and filing of such forms.
(3) Get-out-the-vote activity means contacting registered voters by telephone, in person, or by other individualized means, to assist them in engaging in the act of voting. Get-out-the-vote activity includes, but is not limited to:
(i) Providing to individual voters information such as the date of the election, the times when polling places are open, and the location of particular polling places; and
(ii) Offering to transport or actually transporting voters to the polls.
11 C.F.R. § 100.24(a).
In
Shays I,
the district court invalidated these definitions on procedural grounds.
See
Shays again challenged the regulation, and the district court found that the definitions survived Chevron step one but failed Chevron step two because both left unaddressed “vast gray areafs]” of possible GOTV and voter registration activity, making it possible for state parties to circumvent the statute and frustrate BCRA’s purpose. See id. at 63-70. According to the district court, the definitions also violated the APA because the Commission gave no good reason for leaving such large gray areas. See id. at 66, 69-70.
Challenging the district court’s ruling, the FEC again emphasizes the deference to which it is entitled “when Congress has not specified the level of specificity expected of the agency.”
Cement Kiln,
As Shays explains, the FEC’s definitions of GOTV activity and voter registration activity create “two distinct loopholes.” Appellee’s Opening Br. 41. First, both definitions require that the party contacting potential voters actually “assist” them in voting or registering to vote, 11 C.F.R. § 100.24(a)(2)-(3), thus excluding efforts that actively encourage people to vote or register to vote and dramatically narrowing which activities are covered. Second, both definitions require the contact to be “by telephone, in person, or by other individualized means,” thus entirely excluding mass communications targeted to many people. Id. (emphasis added). As Shays points out:
*932 under the Commission’s construction, a state party within days of a federal election can send out multiple direct mailings to every potential voter sympathetic to its cause urging them to vote, and can blanket the state with automated telephone calls by celebrities identifying the date of the election and exhorting recipients to get out to vote, without being deemed to be engaged in GOTV activity. Likewise, large-scale efforts encouraging potential supporters to register to vote and directing them how they may do so are not “voter registration activities” under the Commission’s definitions. Indeed, the more people that a communication is intended to reach, and the more money the party spends, the less likely it is that the communication will be an “individualized means” of “assistance” subject to BCRA’s restrictions on [federal election activity].
Appellee’s Opening Br. 43. These examples are not merely hypothetical. In a recent advisory opinion, the FEC decided that letters and pre-recorded telephone calls directed to registered Democrats in Long Beach, California, encouraging them to vote in an upcoming election, did not count as GOTV activity because they provided no individualized information to any particular recipient. See FEC Advisory Op. 2006-19 (June 5, 2006).
The FEC’s restrictive definitions of GOTV activity and voter registration activity run directly counter to BCRA’s purpose, and the Commission has provided no persuasive justification for them. Indeed, though Shays has not argued as much here, we question whether these definitions could even survive at
Chevron
step one, for we doubt whether the meaning of GOTV activity and voter registration activity can plausibly be limited to individualized assistance. In any event, the definitions fail at
Chevron
step two because they conflict with BCRA’s purpose of “prohibiting soft money from being used in connection with federal elections.”
McConnell,
Moreover, the only rationales the Commission gave for adopting its limited constructions of GOTV activity and voter registration activity were: (1) to ensure that mere exhortations to get out and vote or register to vote made at the end of a political event or speech would not count as federal election activity; and (2) to give clear guidance to state and local party organizations so they know what activities they can engage in. Definition of Federal Election Activity, 71 Fed.Reg. 8,926, 8,928-29 (2006). The first rationale is unpersuasive. As Shays points out, “a definition could surely be crafted that would exempt such routine or spontaneous speech-ending exhortations without opening a gaping loophole permitting state parties to use soft money to saturate voters with unlimited direct mail and robocalls that unquestionably benefit federal candidates.” Appellee’s Opening Br. 45. And the second rationale doesn’t even amount to an argument for a limited definition of GOTV activity and voter registration activity; instead, it’s an argument for a clear and detailed definition. But because any clear definition would satisfy the FEC’s goal of providing precise guidance — one that forbade any activity designed to get people to register or vote would be just as easy to follow as one that allowed unlimited GOTV and voter registration efforts— the desire for a clear rule, in and of itself, *933 provides no justification for this limited definition.
IV.
The single regulation the district court upheld-as to which Shays cross appeals— deals with soft-money solicitations by federal candidates at state party fundraising events. BCRA prohibits those seeking or holding federal office from “solicit[ing] ... funds in connection with an election for Federal office, including funds for any Federal election activity, unless the funds are subject to the limitations, prohibitions, and reporting requirements of this Act,” i.e., the funds solicited must not be soft money. 2 U.S.C. § 441i(e)(l)(A). It also prohibits federal candidates and officeholders from “soliciting] ... funds in connection with any election other than an election for Federal office or disbursing] funds in connection with such an election unless the funds” are hard money or Levin funds. Id. § 441i(e)(l)(B). The statute specifies, however, that “[n]otwithstand-ing” these prohibitions, “a candidate or an individual holding Federal office may attend, speak, or be a featured guest at a fundraising event for a State, district, or local committee of a political party.” Id. § 441i(e)(3). Asserting that this latter provision made the statute ambiguous, the FEC issued a regulation allowing federal candidates and officeholders to solicit soft money at state and local party fundraisers. See 11 C.F.R. § 300.64 (“Candidates and individuals holding Federal office may speak at [state and local party] events without restriction or regulation.” (emphasis added)).
In
Shays I
the district court found that although the regulation survived
Chevron
review, the FEC had failed to provide an adequate justification for it, violating the APA.
See Shays I,
In our view, the regulation fails because it allows what BCRA directly prohibits. As noted above, section 441i(e)(l)(A) expressly prohibits federal candidates and officeholders from soliciting soft money, yet the Commission’s rule allows federal candidates and officeholders to do just that at state and local party fundraisers.
See Chevron,
Contrary to the Commission’s position, section 441i(e)(3) — “a candidate or an individual holding Federal office may attend, speak, or be a featured guest at a fundraising event for a State, district, or local committee of a political party” — does nothing to make the statute’s prohibition on soft-money solicitations ambiguous. Rather, section (e)(3) merely clarifies that despite the statute’s ban on soliciting soft money, federal candidates may still “attend, speak, or be a featured guest” at state party events where soft money is raised, which the statute might otherwise be read as forbidding. Indeed, several factors demonstrate that section (e)(3) cannot plausibly be read to allow federal candidates to solicit soft money at state party events. Most important, when Congress wanted to create an exception to the ban on federal candidates soliciting soft money, it did so explicitly. Section 441i(e) contains three express exceptions to section (e)(l)(A)’s general prohibition on raising soft money.
See
2 U.S.C. § 441i(e)(2) (allowing candidates for federal office who are also candidates for local or state office
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to solicit soft money authorized under state law for their state or local campaign);
id.
§ 441(e)(4)(A) (authorizing federal candidates to solicit soft money for certain nonprofit groups);
id.
§ 441i(e)(4)(B) (authorizing candidates to solicit up to $20,000 per individual to fund state party GOTV and voter registration activities). Given these express exceptions, we have no basis for reading section 441i(e)(3) as creating an implied fourth exception. “Where Congress explicitly enumerates certain exceptions to a general prohibition, additional exceptions are not to be implied, in the absence of evidence of a contrary legislative intent,” none of which is present here.
TRW Inc. v. Andrews,
V.
For the foregoing reasons, we affirm the district court with respect to the content standard for coordinated expenditures, the rule for when former employees/vendors may share material information, and the definitions of GOTV activity and voter registration activity. With respect to the firewall safe harbor provision and the rule allowing soft-money solicitations at state party events, we reverse and remand for further proceedings consistent with this opinion.
So ordered
