The National Labor Relations Board (the “Board”) found that Shaw’s Supermarkets (“Shaw”) violated National Labor Relations Act (“NLRA”) § 8(a)(1), 29 U.S.C. § 158(a)(1), during a representation election held at Shaw’s Wells, Maine distribution facility in January 1987. In the election, 71 votes were cast for no union, 46 votes for a Teamsters local, and one vote for an independent union. The finding of violation rested primarily upon the fact that five days before the election, a Shaw vice president told the employees at the plant:
that if they were to turn their affairs over to a third party [i.e., a union] that the employees would be guaranteed minimum wages and workmen’s comp[ensa *35 tion] and that’s where our collective-bargaining process would begin.
The Board decided that this statement, taken in context, constituted a “threat of reprisal” against collective organizing, a threat that NLRA §§ 8(a)(1) and 8(c) make illegal. 29 U.S.C. §§ 158(a)(1), 158(c).
See NLRB v. Gissel Packing Co., Inc.,
We have examined the Board’s decisions in this case and in prior cases on this subject, however, and comparing those pri- or cases with the facts of the present case, we conclude that the Board’s findings here are inconsistent with what it has held before. That is to say, past precedent would require the Board to find in the employer’s favor here. Although the Board is not permanently bound by its precedent, when it wishes to deviate from well-established precedent as significantly as it has done here, it must, at least, explain the reasons for its deviation. Because the Board has not explained its inconsistent decision in this case, we shall not now enforce its order, but instead we shall remand this case to the Board.
I.
Background.
A.
Labor law.
The basic principles of labor law that govern this case are well-established. Under NLRA § 7, employees have the right to “self-organization, to form, join, or assist labor organizations, to bargain collectively through representatives of their own choosing ...” 29 U.S.C. § 157. Employers may not “interfere with, restrain, or coerce employees in the exercise of” those rights. NLRA § 8(a)(1), 29 U.S.C. § 158(a)(1). Moreover, the NLRA expressly states that a “threat of reprisal or force or promise of benefit” does not constitute otherwise protected “expression].” NLRA § 8(c), 29 U.S.C. § 158(c). Thus the NLRA prohibits employer speech during an election campaign which contains a “threat of reprisal” and thereby “interfere[s] with, restraints] or coerce[s]” employees in the exercise of their rights to “form, join or assist” labor unions.
See NLRB v. Gissel Packing Co., Inc.,
Whether any particular employer speech amounts to such a “threat of reprisal” depends upon the
context
in which the speech is uttered.
Wyman-Gordon Co. v. NLRB,
B. Facts. In January 1987, in the midst of a union representation campaign, and five days before the election, Charles Wyatt, Shaw’s vice president for distribution, held three meetings with three different groups of employees. In response to questions at the first meeting, Wyatt said that if a union won “the employees would be guaranteed minimum wages and workmen’s comp and that’s where our collective bargaining process would begin.” He made the same statement to the other two groups of employees. Wyatt also told all the employees that “typically the art of collective bargaining is a give and take process and that ... we would start with minimum wages and workmen’s comp and build from that point.” Wyatt referred to a union as a “third party.” He also said that “the first contract is generally the *36 toughest or hardest to negotiate ... and that generally it could take up to a year.” Wyatt’s audience contained both full-time employees, then earning up to $11.70 an hour, and part-time employees, then earning about $5.00 an hour; the federal minimum wage at that time was $3.55 an hour.
The Board found no other unfair labor practices committed by Shaw during this election campaign. We can find nothing else in the record that might sharpen the details or color the background of the “context” of the bargaining campaign, either in the Board’s or the company’s favor. And as Board counsel told us at oral argument, neither can the Board.
II.
The Problem of Inconsistency.
Were the Board writing on a blank slate, were there no set of Board cases on the subject, we should likely find sufficient basis in the record to sustain the Board’s conclusion. Statements like those at issue here — that the company will “begin” its bargaining at “minimum wages and workmen’s comp,” that it will “build from that point” — might, depending on the context, innocently represent a legal truth about how the collective bargaining process works, legitimately remind employees that a union might trade certain payments or benefits that many workers now enjoy in order to obtain other payments or benefits, or improperly constitute a threat that, if the union wins, the employer will strip benefits back to the minimum, forcing the union to struggle even to keep the status quo. In deciding how to react to these statements, a court must recognize that the Board is expert, not simply about the factual context of the individual case, but also about how employees are likely to understand certain forms of words in the mine-run of cases. Thus, if the Board were to conclude that it should always assume that employees would reasonably take words of the sort at issue here as threats of regressive bargaining in the absence of added employer explanation to the contrary, we believe (though we need not, and do not decide) that a court could not easily say the Board was acting outside the authority that the law grants it.
The problem in this case for the Board, however, is that (a) it is not writing on a blank slate, but has written on the subject often in the past; (b) the Board has not said that it wishes to depart from its several prior cases on the subject; yet (c) as we shall discuss below, the prior cases dictate a result in Shaw’s favor.
The law that governs an agency’s significant departure from its own prior precedent is clear. The agency cannot do so without explicitly recognizing that it is doing so and explaining why. As Professor Davis has pointed out, “[t]he dominant law clearly is that an agency must either follow its own precedents or explain why it departs from them.” 2 K. Davis, Administrative Law Treatise § 8:9 at 198 (1979). The agency has a
*37
Atchison, Topeka & Santa Fe Railway Co. v. Wichita Board of Trade,
*36 duty to explain its departure from prior norms. Secretary of Agriculture v. United States, [347 U.S. 645 , 653-54,74 S.Ct. 826 , 831-32,98 L.Ed. 1015 (1954) ]. The agency may flatly repudiate those norms, deciding, for example, that changed circumstances mean that they are no longer required in order to effectuate congressional policy. Or it may narrow the zone in which some rule will be applied, because it appears that a more discriminating invocation of the rule will best serve congressional policy. Or it may find that, although the rule in general serves useful purposes, peculiarities of the case before it suggest that the rule not be applied in that case. Whatever the ground for departure from prior norms, however, it must be clearly set forth so that the reviewing court may understand the basis of the agency’s action and so may judge the consistency of that action with the agency’s mandate....
[If] the agency distinguishes earlier cases[, it must] assert[ ] distinctions that, when fairly and sympathetically read in the context of the entire opinion of the agency, reveal the policies it is pursuing.
*37 It is, of course, true that the Board is free to adopt new rules of decision and that the new rules of law can be given retroactive application. Nevertheless the Board may not depart sub silentio, from its usual rules of decision to reach a different, unexplained result in a single case. As this court held in Mary Carter Paint Co. v. FTC [333 F.2d 654 , 660 (5th Cir.1964) (Brown, J., concurring), rev’d on other grounds,382 U.S. 46 ,86 S.Ct. 219 ,15 L.Ed.2d 128 (1965)], “there may not be a rule for Monday, another for Tuesday, a rule for general application, but denied outright in a specific case.” “[A]n inadequately explained departure solely for purposes of a particular case, or the creation of conflicting lines of precedent governing the identical situation, is not to be tolerated.”
NLRB v. International Union of Operating Engineers, Local 925,
III.
The Board’s Departure from Precedent.
The Board says that Wyatt’s statements fell within a category it calls “bargaining from scratch.” It has held the making of such statements unlawful when, in context, a reasonable employee would take them as a coercive threat that an employer will engage in “regressive bargaining,” by removing wages and benefits if the union wins. The Board has distinguished lawful from unlawful “bargaining from scratch” statements by ascribing importance to the varying elements of the factual contexts embodied in its past precedent.
See NLRB v. Cable Vision, Inc.,
The relevant “bargaining from scratch” precedents are of two sorts. First, in several cases the Board has found that a “bargaining from scratch” statement did not violate § 8(a)(1), because it did not amount to regressive bargaining. In reverse chronological order, these cases include:
(1)
La-Z-Boy,
(2)
Histacount Corp.,
There is no guarantee that the company’s existing benefits ‘before bargaining’ will survive the bargaining. In short, the company is legally entitled to bargain from ‘ground zero.’ This means that a company can get rid of one or more of its pre-existing benefits in the course of bargaining.
Id. at 686. He also said that “every pre-benefit is ‘up for grabs,’ ” and that bargaining could take “years” before a contract was reached, id. He added that “the company would bargain ‘in good faith.’ ” Id. The Board found that these comments, in context, did not indicate that the employer would “unilaterally discontinue existing benefits if the employees selected union representation, but rather that existing benefits may be lost as a result of bargaining.” Id. at 689.
(3)
Clark Equipment Co.,
(4)
Campbell Soup Co.,
(5) Ludwig Motor Corp., 222 NLRB 635 (1976). The employer said “the truth is that you can lose wages and benefits in collective bargaining! ... all your present and/or future benefits are negotiable ... the negotiation is going to start with a blank piece of paper and each present wage or each present benefit will be negotiated.... Ludwig Motors obviously would bargain in good faith, and would bargain within the frame of the law.” Id. at 635. The employer also affirmed its intention, “in older ... to keep the competent people it takes to run our business ... to pay the going rate in wages and in benefits.... And that is true union or no union.” Id. at 635-36 n. 6. The Board found no violation because the remarks were an “accurate description of one possible consequence of lawful collective bargaining,” because the employer appeared to be “answer[ing] the Union’s claims” as to increased benefits, and because of the employer’s “frequent assertions that it would bargain in good faith.” Id. at 635.
(6)
White Stag Manufacturing Co.,
*39
(7)
Computer Peripherals, Inc.,
(8)
Wagner Industrial Products Co.,
In many of these cases, particularly Histacount, Clark Equipment, Campbell Soup, and Computer Peripherals, the statements in context seem to us just as threatening (if not more so) than those in the present case. We do not see how, after reading the record in this case and the opinions in the cases we have just mentioned, one could reasonably find no violation in those earlier cases yet find a violation in this case. Wyatt used language virtually identical to that used in the cases just listed.
The Board, in its brief, attempts to distinguish these precedents by arguing that this case involved a statement by a high company official, who said that the first contract would be the “toughest to negotiate” and could “take up to a year,” and who did not explicitly state that the company would not engage in regressive bargaining. But several of the cases finding no violation involved high-ranking officials,
see, e.g., La-Z-Boy
(personnel manager);
Campbell Soup Co.
(plant manager);
Ludwig Motor Corp.
(president of company);
White Stag
(vice president of manufacturing); one of these cases involved an employer who said bargaining would take “years,”
see Histacount Corp.,
The record does not reveal any other elements suggesting regressive bargaining. Indeed, Board counsel at oral argument simply stated that he “did not know” just what it was in the context of the prior cases finding no violation that “made these same statements” benign there, yet harmful here. Counsel’s statement, in our view, *40 honestly reflects the circumstances, for we do not see how one can distinguish prior cases in which the Board found “no violation.”
Of course, there are other cases in which the Board found that a “bargaining from scratch” statement violated the law. But these cases are more distant from the present case. They include:
(1)
Beverly Enterprises-Indiana, Inc.,
(2)
Mississippi Chemical Corp.,
(3)
Belcher Towing Co.,
(4)Plastronics, Inc.,
In almost all these cases, the “bargaining from scratch” speech was accompanied by other serious unfair labor practices, such as the discriminatory treatment of labor organizers.
See Beverly Enterprises-Indiana, Inc.,
In sum, the cases draw a boundary between the lawful and unlawful. And, given that boundary, this case is not borderline, but, rather, lies tucked well within the boundary of the lawful.
In finding the Board’s decision in this case inconsistent with its precedents, we do not intend to impose upon the Board the time consuming obligation of microscopically examining prior cases; nor to encourage counsel to examine past precedent with an eye towards raising hosts of legalistic arguments and distinctions. Here, however, the past cases trace a relatively clear line. Nor do we believe that past cases are a straitjacket, inhibiting experimentation or change. But, as we have explained,
supra
pp. 36-37, the Board remains free to modify or change its rule; to depart from, or to keep within, prior precedent, as long as it focuses upon the issue and explains why change is reasonable.
See Atchison,
For these reasons we decline to enforce the Board’s order, and we
remand
the case to the Board.
See Atchison,
