Peter SCHIVARELLI and H.D. Stands, L.L.C., a/k/a Demon Dogs, Plaintiffs-Appellants and Cross-Appellees,
v.
CBS, INC., WBBM Television, and Pamela Zekman, Defendants-Appellees and Cross-Appellants.
Appellate Court of Illinois, First District, Sixth Division.
*695 Alan J. Mandel, Ltd., Chicago (Alan J. Mandel, of counsel), for Appellant.
Garnder Carton & Douglas, Chicago (Michael J. Hayes, Myriam Pierre Warren, of counsel), CBA Broadcasting, Inc., New York City (Susanna M. Lowy, Anthony M. Bongiorno, of counsel), and Levine Sullivan and Koch, L.L.P., Washington, D.C. (Lee Levine, Jay Ward Brown, Thomas Curley, of counsel), for Appellee.
Justice SHEILA M. O'BRIEN delivered the opinion of the court:
Plaintiffs, Peter Schivarelli and H.D. Stands, L.L.C., also known as Demon Dogs, appeal the order of the circuit court dismissing their complaint against defendants, CBS Broadcasting, Inc.[1], WBBM Television, and Pamela Zekman, for defamation, false light invasion of privacy, commercial misappropriation, and commercial disparagement. Plaintiffs also appeal the order of the circuit court denying thе City of Chicago's motion to quash a subpoena directing its inspector general to produce an investigative report concerning Mr. Schivarelli. Defendants cross-appeal the order of the circuit court requiring the redaction of all recommendations and conclusions from the inspector general's report prior to its production. We affirm the order dismissing plaintiffs' amended complaint; we dismiss the appeal and cross-appeal from the order requiring the production of the inspector general's report.
This case arises from a 30-second promotional announcement broadcast in 1999 on television station WBBM-TV, channel 2 in Chicago, which is owned and operated by CBS Broadcasting, Inc. The promotional announcement consists of nine segments. *696 The first segment consists of music over an introductory on-screen graphic, "PAM ZEKMAN INVESTIGATES." The second segment shows Ms. Zekman, an investigative reporter for WBBM, seated in a studio, saying, "It's an outlet for people, we ..." An accompanying on-screen graphic states, "INVESTIGATIONS that get results." The third segment shows Ms. Zekman interviewing an unidentified man. The interview is conducted at an unidentified, outdoor location in front of a white wall with blue paneling and a picnic table. The interview consists, in its entirety, of Ms. Zekman saying to the man, "Let's sum this up for a second, the evidence seems to indicate that you're cheating the city." The fourth segment shows Ms. Zekman seated in the studio, saying, "A force for people that have been frustrated by wrongdoing that they see." An accompanying on-screen graphic states, "uncovering CORRUPTION." The fifth segment shows Ms. Zekman in an office asking a woman, "Would you want to eat in that restaurant with food that has been out for five...." The sixth segment again shows Ms. Zekman seated in the studio, saying, "To get things corrected by the agencies that are supposed to correct them." An accompanying on-screen graphic states, "CHANGING the systеm." The seventh segment shows Ms. Zekman walking outdoors and asking another unidentified man, "You're not registered under the Act. Why haven't you registered?" The eighth segment shows Ms. Zekman in the studio, saying, "Investigative reporting is a positive thing." An accompanying on-screen graphic states, "exposing ABUSES." The ninth segment features a male voice stating, "Pam Zekman investigates. Only on News 2 Chicago. Take another look."
Mr. Schivarelli alleges that he is the man in the third segment and that he is the majority owner of H.D. Stands, which operates a Fullerton Avenue hot dog stand known as "Demon Dogs." This is uncontroverted.
Plaintiffs filed an amended complaint against defendants. Mr. Schivarelli alleged causes of action for defamation per se, false light invasion of privacy, and commercial misappropriation. H.D. Stands alleged causes of action for defamation per se, defamation per quod, false light invasion of privacy, and commercial disparagement. Defendants moved to dismiss the complaint pursuant to sections 2-615 and 2-619 of the Illinois Code of Civil Procedure (735 ILCS 5/2-615, 2-619 (West 1992)). The trial court granted defendants' motion and dismissed the amended complaint in its entirety pursuant to section 2-615. Plaintiffs filed this timely appeal.
First, we address the dismissal of Mr. Schivarelli's claim for defamation per se. Dismissal of a cause of action pursuant to section 2-615 is appropriate only when it clearly appears that no set of facts could ever be proved under the pleadings that would entitle the plaintiff to recover. Mt. Zion State Bank & Trust v. Consolidated Communications, Inc.,
A statement is defamatory if it impeaches a person's reputation and thereby lowers that person in the estimation of the community or deters third parties from associating with that person. Kolegas v. Heftel Broadcasting Corp.,
Statements are defamatory per quod under two circumstances: (1) where the defamatory сharacter of the statement is not apparent on its face and resort to extrinsic circumstances is necessary to demonstrate its injurious meaning; and (2) where the statement is defamatory on its face, but does not fall within one of the limited categories of statements that are actionable per se. Bryson v. News America Publications, Inc.,
Mr. Schivarelli argued that Ms. Zekman's statement to him, "Let's sum this up for a sеcond, the evidence seems to indicate that you're cheating the city," constituted defamation per se, as it imputed: (1) the commission of a criminal offense; (2) a want of integrity in the discharge of duties of office or employment; and (3) a lack of ability in his profession or business. Mr. Schivarelli also argued that Ms. Zekman's statement must be considered in the context of the entire 30 second promotional announcement, which trumpets Ms. Zekman's ability to dig up hidden corruption, abuse and unеthical or illegal conduct. The trial court dismissed Mr. Schivarelli's claim of defamation per se, ruling that Ms. Zekman's statement constituted a constitutionally protected opinion.
Prior to 1990, the Illinois Supreme Court perceived a fundamental distinction between statements of fact and statements of opinion for first amendment purposes. The court held that statements of opinion were protected by the first amendment and not actionable in a defamation action. Owen v. Carr,
However, in Milkovich v. Lorain Journal Co.,
The Illinois Supreme Court has adopted the Milkovich test. See, e.g., Kolegas,
Mr. Schivarelli argues that Ms. Zekman's statement to him, "Let's sum this up for a second, the evidence seems to indicate that you're cheating the city," is objectively verifiable and, thus, actionable. Dubinsky and Hopewell v. Vitullo,
"Richards' statement that Dubinsky was a `crook' was not actionable because it was not made in any specific fаctual context. One cannot rely on an assumption that those who heard the statement were completely apprised of all the developments in the * * * controversy so as to create a definitive factual context for the use of the word `crook.' Based on the totality of the circumstances, we conclude that this general statement, in the absence of factual context, is a statement of opinion, not objectively verifiable and dеvoid of factual content." Dubinsky,303 Ill.App.3d at 329-30 ,236 Ill.Dec. 855 ,708 N.E.2d 441 .
In Hopewell, the plaintiff was hired in February 1992 and paid $7,000 per month to be treasurer and chief financial officer of the Carol Moseley Braun for U.S. Senate Committee (the Committee). Hopewell,
Upon filing the complaint, plaintiff commented to the press regarding the Senator's campaign finances. Hopewell,
The trial court dismissed plaintiff's defamation action. Hopewell,
Similarly, here, Ms. Zekman's statement to Mr. Schivarelli, "Let's sum this up for a second, the evidence seems to indicate that yоu're cheating the city," was not made in any specific factual context. Ms. Zekman did not explain the evidence that she was referring to, nor did she state why she thought Mr. Schivarelli was cheating the city, how he was cheating the city, or even what she meant by the term "cheating." See El Paso Times, Inc. v. Kerr,
Nor did the remainder of the 30-second promotional announcement provide any context for Ms. Zekman's statement to Mr. Schivarelli; rather, the remainder of the promotional announcement featured Ms. Zekman interviewing other persons and making general comments about her job, while on-screen graphics touted her performance as an investigative reporter. In the absence of any factual context, Ms. Zekman's statement to Mr. Schivarelli was a nonactionable opinion, as it was too broad, conclusory, and subjective to be objectively verifiable.
Mr. Schivarelli argues that Kolegas v. Heftel Broadcasting Corp.,
In Kumaran, the plaintiff was a school teacher, and the defendant's newspaper article accused him of "working a scam" by being engaged in the full-time occupation of filing "unwarranted suits for settlement money." Kumaran,
Mr. Schivarelli argues that Ms. Zekman's statement to him, that "the evidence seems to indicate that you're cheating the city," is similar to the "scamming" statements in Kolegas and Kumaran. We disagree. The defendants in Kolegas and Kumaran did not simply state that the plaintiffs were engaged in a "scam"; they also explained the factual basis behind thеir statements, i.e., that Kolegas was deceiving the public regarding a cartoon festival, and that Kumaran was filing unwarranted lawsuits for the settlement money. By contrast, Ms. Zekman gave no similar factual context for her statement that Mr. Schivarelli was "cheating" the city; accordingly, Kolegas and Kumaran are inapposite.
Mr. Schivarelli also cites Moriarty v. Greene,
One of Greene's columns stated that plaintiff has "readily admitted that she sees her job as doing whatever the natural parents instruct her to do." Moriarty,
Unlike Moriarty, Ms. Zekman's statement was not objectively verifiable (see our discussion above); accordingly, Moriarty is inapposite.
Next, we address the dismissal оf Mr. Schivarelli's claim for false light invasion of privacy. The false light tort protects a person's interest in being free from false publicity. Lovgren v. Citizens First National Bank of Princeton,
As in defamation actions, statements that are expressions of opinion devoid of any factual content are not actionable as false light claims. Moriarty,
Next, we address the dismissal of Mr. Schivarelli's claim for сommercial misappropriation pursuant to the Right of Publicity Act (Act) (765 ILCS 1075/1 et seq. (West 1998)). Section 30 of the Act provides, "A person may not use an individual's identity for commercial purposes during the individual's lifetime without having obtained previous written consent * * *." 765 ILCS 1075/30(a) (West 1998). However, section 35 provides, "This Act does not apply to * * * use of an individual's identity for noncommercial purposes, including any news, public affairs, or sports broadcast or account, or any political campaign; * * * [or] promotional materials, advertisements, оr commercial announcements for [such] a use." (Emphasis added.) 765 ILCS 1075/35 (b)(2),(b)(4) (West 1998).
Mr. Schivarelli claims that defendants misappropriated his "likeness" for commercial purposes in violation of section 30 of the Act. We disagree. The promotional announcement featuring Mr. Schivarelli was broadcast, not for commercial purposes, but for the noncommercial purpose of promoting Ms. Zekman's news reports on WBBM channel 2. As such, Mr. Schivarelli's claim for commercial misappropriation is precluded by section 35 of the Act. Accordingly, we affirm the dismissal of Mr. Schivarelli's commercial misappropriation claim.
Mr. Schivarelli argues that Ainsworth v. Century Supply Co.,
Next, we address the dismissal of H.D. Stands' (a/k/a Demon Dogs') claims of defamation per se, defamation per quod, and false light invasion of privacy. H.D. Stands alleged that it was defamed and that its privacy was invaded by the promotional announcement featuring Ms. Zekman's interview of Mr. Schivarelli, in which she accused him of "cheating" the сity, followed by the depiction of Ms. Zekman asking another woman about spoiled food.
An essential element of a defamation per se or defamation per quod claim is that the challenged statement be "of and concerning the plaintiff (Aroonsakul v. Shannon,
Here, the allegedly defamatory statements are not "of and concerning" H.D. Stаnds or Demon Dogs. Neither H.D. Stands nor Demon Dogs is mentioned anywhere in the audio portion of the promotional announcement. Further, the promotional announcement contains nothing to suggest that the outdoor location in which Ms. Zekman interviewed Mr. Schivarelli has anything to do with H.D. Stands or Demon Dogs, nor is there any link between H.D. Stands/Demon Dogs and the excerpt concerning unsanitary conditions at unnamed restaurants. Accordingly, we affirm the dismissal of H.D. Stands'/Demon Dogs' claims for defamation per se, defamation per quod, and false light invasion of privacy.
H.D. Stands/Demon Dogs argues that Desnick v. American Broadcasting Cos.,
Thе reference to tampering followed footage of the two doctors themselves, which depicted them asking patients about glare. Desnick,
In Boese, the television show "Hard Copy" broadcast a program containing footage of plаintiff testifying against defendant at trial; later in the program, defendant states that "everybody" involved in the trial had "lied." Boese,
Unlike the plaintiffs in Desnick and Boese, the promotional announcement at issue here does not link H.D. Stands/Demon Dogs or any aspect of its food handling with the allegedly defamatory statements. Accordingly, Desnick and Boese are inapposite.
Next, we address the dismissal of H.D. Stands'/Demon Dogs' claim for commercial disparagement. Currently, it is disputed as to whether a cause of action for commercial disparagement remains viable in Illinois. See Barry Harlem Corp. v. Kraff,
Finally, we address an order of the trial court denying the City of Chicago's motion to quash a subpoena directing its inspector general to produce an investigative report about Mr. Schivarelli.
During discovery in this case, defendants served a subpoena on the City of Chicago (City), seeking a report relating to a 1997 investigation of Mr. Schivarelli by the City's inspector general. Defendants sought the inspector general's investigative report because the report supposedly demonstrated the truth of Ms. Zekman's allegedly defamatory statements about Mr. Schivarelli. The City moved to quash the subpoena. On August 16, 2001, the trial court denied the motion to quash and ordered the City to produce a redactеd portion of the investigative report. Plaintiffs appeal the August 16, 2001, order, arguing that the trial court erred in denying the City's motion to quash; defendants cross-appeal the August 16, 2001, order, arguing that the trial court erred in requiring the City to redact certain portions of the inspector general's report.
The trial court ordered the City to produce the investigative report because the court determined that the report potentially contained "factual information * * * рertinent" to plaintiffs' defamation, false light, commercial misappropriation, and commercial disparagement claims. Since we are affirming the trial court's dismissal of plaintiffs' defamation, false light, commercial misappropriation, and commercial disparagement claims, any judgment on the issue of the inspector general's report would have no practical legal effect on any existing controversy. Consequently, plaintiffs' appeal and defendants' cross-appeal from the trial court's August 16, 2001, order are dismissed as moot. See Mount Carmel High School v. Illinois High School Ass'n,
For the foregoing reasons, we affirm the order of the circuit court dismissing plaintiffs' amended complaint; we dismiss the plaintiffs' appeal and the defendants' cross-appeal from the circuit court's August 16, 2001, order requiring the City to produce the inspector general's report.
Affirmed in part; dismissed in part.
GALLAGHER, P.J., and BUCKLEY, J., concur.
NOTES
Notes
[1] CBS Broadcasting, Inc., is incorrectly identified in the complaint as "CBS Inc."
