Opinion
In this action for insurance bad faith, plaintiff S.B.C.C., Inc., doing business as South Bay Construction Company (South Bay), alleged that its insurer, defendant St. Paul Fire & Marine Insurance Company (St. Paul),
Background
St. Paul insured South Bay under a “Contractors Commercial General Liability Protection” (CGL) policy which was effective between June 4, 2003, and June 4, 2004. It covered both the company and its employees if they were engaged in work within the scope of their employment or performing duties related to the conduct of the business. One of these employees was Richard Foust, who began his employment with South Bay in late March of 2004. Foust’s previous employer was SJC, where he was a project manager.
SJC filed the underlying action against both Foust and South Bay on April 2, 2004. In its first amended complaint SJC asserted 11 causes of action related to the allegation that Foust had taken valuable confidential information about SJC’s existing customers, including details about ongoing “design build” contracts, and that he had used the information to solicit those customers for the benefit of South Bay, SJC’s competitor. 1 The claims against South Bay were for misappropriation of trade secrets, intentional interference with prospective economic advantage, common law unfair competition, violation of Business and Professions Code section 17200 et seq. (the unfair competition law), and interference with contract.
South Bay tendered the defense to St. Paul on August 30, 2005, but St. Paul denied coverage. A lengthy exchange followed, but St. Paul refused to accept the defense, maintaining that coverage did not exist because (a) SJC was not alleging personal injury, advertising injury, property damage, or bodily injury within the meaning of South Bay’s liability policy, and (b) the policy excluded claims related to breach of contract or infringement of intellectual property. Upon SJC’s amendment of its complaint, South Bay again tendered the defense to St. Paul, but again to no avail.
In the course of the SJC litigation South Bay moved for summary judgment, which the trial court granted. On appeal from the January 3, 2007
On April 14, 2008, South Bay brought the present action against St. Paul for breach of contract, breach of the covenant of good faith and fair dealing, and declaratory relief. In the first cause of action South Bay alleged that St. Paul had “breached its contractual obligations by refusing to defend [South Bay], by failing to take reasonable steps to settle the Underlying Action against [South Bay], and by continuing to deny its obligations under its policies.” The second cause of action contained allegations of bad faith for denying coverage “without proper cause,” for failing to investigate the underlying allegations thoroughly to determine whether they were covered, and for failing to work toward a settlement of the underlying action.
Both parties moved for summary judgment or summary adjudication of the issue of St. Paul’s duty to defend. 2 The cross-motions focused on the question of whether there was potential coverage under either the “advertising injury” provision or the “personal injury” provision. After considering the parties’ written and oral arguments, the trial court determined that St. Paul was entitled to judgment. The court found no potential coverage under the “personal injury” provisions of the policy. It found a triable issue of fact as to the claim that SIC had alleged “advertising injury,” but there was nonetheless no coverage because the policy excluded underlying claims resulting from intellectual property infringement. The court accordingly granted St. Paul’s motion, denied South Bay’s, and entered judgment for St. Paul. Both parties filed timely appeals.
Discussion
1. Principles of Review
“The purpose of the law of summary judgment is to provide courts with a mechanism to cut through the parties’ pleadings in order to determine whether, despite their allegations, trial is in fact necessary to resolve their dispute.”
(Aguilar
v.
Atlantic Richfield Co.
(2001)
The central issue between the parties was whether the liability policy potentially covered SIC’s lawsuit, thereby giving rise to St. Paul’s duty to defend South Bay in the action. As this is a question requiring interpretation of the policy provisions, it is determined independently by the reviewing court.
(Powerine Oil Co., Inc.
v.
Superior Court
(2005)
Established rules assist in that interpretation. Whether an insurer has a duty to defend “depends, in the first instance, on a comparison between the allegations of the complaint and the terms of the policy. [I] ... [f] ... If any facts stated or fairly inferable in the complaint, or otherwise known or discovered by the insurer, suggest a claim potentially covered by the policy, the insurer’s duty to defend arises and is not extinguished until the insurer negates all facts suggesting potential coverage. On the other hand, if, as a matter of law, neither the complaint nor the known extrinsic facts indicate any basis for potential coverage, the duty to defend does not arise in the first
“While insurance contracts have special features, they are still contracts to which the ordinary rules of contractual interpretation apply. [Citation.] The fundamental goal of contractual interpretation is to give effect to the mutual intention of the parties. (Civ. Code, § 1636.) If contractual language is clear and explicit, it governs. (Civ. Code, § 1638.) On the other hand, ‘[i]f the terms of a promise are in any respect ambiguous or uncertain, it must be interpreted in the sense in which the promisor believed, at the time of making it, that the promisee understood it.’ [Citations.] This rule, as applied to a promise of coverage in an insurance policy, protects not the subjective beliefs of the insurer but, rather, ‘the objectively reasonable expectations of the insured.’ [Citation.] Only if this rule does not resolve the ambiguity do we then resolve it against the insurer.”
(Bank of the West
v.
Superior Court
(1992)
Policy terms will be considered ambiguous if they are “capable of two or more constructions, both of which are reasonable. [Citation.] But language in a contract must be interpreted as a whole, and in the circumstances of the case, and cannot be found to be ambiguous in the abstract.
(Bank of the West, supra,
2. Comparison of the Policy Terms and the Underlying Complaint
The disputed policy provisions pertain to “Advertising Injury Liability” and “Personal Injury Liability,” the grounds of South Bay’s complaint and summary adjudication motion. The coverage provision of the first ground states: “Advertising injury liability. We’ll pay amounts any protected person is legally required to pay as damages for covered advertising injury that:
“• results from the advertising of your products, your work, or your completed work; and
“• is caused by an advertising injury offense committed while this agreement is in effect.”
“Advertising injury” is defined as “injury, other than bodily injury or personal injury, that’s caused by an advertising injury offense.” “Advertisinginjury offense” is defined to include defamation, disparagement of another’s work or business, disclosure of “covered material that violates a person’s right of privacy,” and the circumstance invoked by South Bay—that is, “ [unauthorized use of any advertising idea or advertising material, or any slogan or title, of others in your advertising.”
The term “advertising” is itself defined in the policy: “Advertising means attracting the attention of others by any means for the purpose of:
“• seeking customers or supporters; or
“• increasing sales or business.”
An “advertising idea” is “a manner or style of advertising that others use and intend to attract attention in their advertising. Q] But we won’t consider information used to identify or record customers or supporters, such as a list of customers or supporters, to be an advertising idea.” Finally, “advertising material” is “any covered material that
“• is subject to copyright law; and
“• others use and intend to attract attention in their advertising.”
The promise to pay damages for “personal injury liability” is contained in the following statement: “Personal injury liability. We’ll pay amounts any protected person is legally required to pay as damages for covered personal injury that: [f] results from your business activities; and [][] is caused by a personal injury offense committed while this agreement is in effect.” The term “[p]ersonal injury means injury, other than bodily injury or advertising injury, that’s caused by a personal injury offense.” A “personal injury offense” consists in any of a number of listed wrongful acts, including “[mjaking known to any person or organization covered material that violates a person’s right of privacy.” 3 Finally, “covered material means any material in any form of expression, including material made known in or with any electronic means of communication, such as the Internet,” but excluding such material as the content of the protected person’s online chat room or bulletin board or a Web site designed by a protected person whose business is designing or maintaining Web sites for others.
The other controversial provision was an exclusion for suits involving intellectual property. The policy stated: “We won’t cover injury or damage or
“• Copyright
“• Patent.
“• Trade dress.
“• Trade name.
“• Trade secret.
“• Trademark.
“• Other intellectual property rights or laws.
“Nor will we cover any other injury or damage that’s alleged in any claim or suit which also alleges any such infringement or violation, [f] But we won’t apply this exclusion to bodily injury or property damage that results from your products or your completed work, [f] Nor will we apply this exclusion to advertising injury that results from the unauthorized use of any:
“• copyrighted advertising material;
“• trademarked slogan; or
“• trademarked title;
“of others in your advertising.”
a. Advertising Injury
In its motion for summary judgment St. Paul argued that SIC’s confidential customer information could not reasonably be considered advertising material or an advertising idea; hence, there could have been no advertising injury offense. St. Paul further asserted that South Bay would not be able to show causation between the solicitation and the injury, because it was the misappropriation that caused the alleged damage to SIC. In opposition to St. Paul’s summary judgment motion and in its own summary adjudication motion, South Bay contended that its conduct amounted to “advertising” and “advertising injury” because it was accused of having used the confidential information obtained from Foust to solicit SIC’s customers. The trial court agreed with South Bay that triable issues of fact existed on the questions of
On appeal, the parties describe the efforts of numerous courts that have analyzed policy coverage of advertising injury. Even though several of these decisions arose in the same context—that is, misappropriation and use of the plaintiff’s confidential customer information to solicit the plaintiff’s customers—the policy terms relating to advertising injury are not identical. In
Hameid v. National Fire Insurance of Hartford
(2003)
The court in
We Do Graphics v. Mercury Casualty Co.
(2004)
Here, as South Bay points out, the CGL policy is unusual in that it expressly defines “advertising” as well as “advertising injury” and “advertising idea.” South Bay contends that the policy definition of “advertising” is expansive enough to include personal solicitations of a competitor’s customers. We disagree. The provision, though certainly broader than the majority definition adopted in Hameid, nonetheless requires the insured to have been “attracting the attention of others” with a purpose of “seeking customers or supporters” or “increasing sales or business.” Here Foust, the primary culprit in the alleged misconduct, had no need to “attract the attention” of the customers he was soliciting; they were already doing business with him, and he merely sought to transfer their association from SJC to South Bay. A conclusion that this activity constituted advertising would be unreasonable and beyond the likely intent of the contracting parties.
An “advertising injury offense,” aside from inapplicable torts,
4
entails the unauthorized use by the insured of either an “advertising idea” or “advertising material” of another. Even if South Bay was engaged in advertising when it personally solicited SIC’s customers and subcontractors, it did not use SIC’s “advertising material”—which is material that is
both
“subject to
Likewise, we cannot reasonably conclude that South Bay used SIC’s “advertising idea” when it participated in Foust’s recruitment of project owners and subcontractors. First, no “[u]nauthorized use of any advertising idea” is implicated when the advertising idea consists in “information used to identify or record customers or supporters, such as a list of customers or supporters.” SIC alleged that Foust had brought to South Bay a list of names and telephone numbers for several hundred subcontractors whom SIC had used over the years, along with a list of “preferred vendors” and client information. Clearly these names and numbers were not “advertising ideas” within the meaning of the policy, in light of the exclusion for “information used to identify or record customers or supporters, such as a list of customers or supporters.”
Furthermore, there are no facts suggesting that the misappropriated information was used “to attract attention” in SIC’s advertising. Foust had developed project details with numerous subcontractors who had already submitted bids on pending SIC projects; some projects were “ready to go,” and at least one other was delayed but was viewed with some urgency by the project owner. (See
San Jose Construction, Inc. v. S.B.C.C., Inc., supra,
None of this information can reasonably be said to constitute advertising by SIC. All of the project details, together with the list of contacts, represent
b. Personal Injury
South Bay maintains that it was entitled to coverage for a “personal injury offense” because Foust took SIC’s confidential information and delivered it to South Bay, thereby “[mjaking known to any person or organization covered material that violates a person’s right of privacy.” The parties debate the effect of the reference to “a person’s right of privacy.” South Bay concedes that the policy does not define “person” to refer to organizations; instead, it indirectly tries to append such a reference to several provisions that expressly include organizations in defining other terms. For example, “[personal injury and advertising injury each person limit” limits indemnity for personal injury and advertising injury that “is sustained by any one person or organization.” “Personal injury each person deductible” addresses the deductible for personal injury “sustained by any one person or organization.” The deductible for advertising injury similarly refers to the deductible for advertising injury “sustained by any one person or organization.” The term “protected person” also “means any person or organization,” qualifying under the “Who is Protected” provision of the agreement—that is, the named insured as well as specified individuals and organizations.
But the wording of these selected policy provisions does not support South Bay’s position; if anything, it weakens it. That certain terms specifically
include
organizations does not imply that organizations
are
persons when reference is made only to a person. On the contrary, the policy carefully identifies organizations when it intends to refer to them.
5
Nothing in the definition of “personal injury offense” suggests that a “person’s” right of privacy was intended to encompass an organization’s right as well. If the parties had wanted to include organizations in the scope of this provision, it would have added “or organization’s” to “a person’s” in referring to the right of privacy, as it did in explaining personal injury limits, deductibles, and the categories of “protected persons.” Indeed, the “right of privacy” provision itself draws the intended distinction by defining “personal injury offense” to
South Bay alternatively argues that if “person” does not include “organization” in referring to “person’s right of privacy,” then it is ambiguous and must be construed against St. Paul. As noted earlier, however, courts will not strain to create an ambiguity where none exists. (Waller v. Truck Ins. Exchange, Inc., supra, 11 Cal.4th at pp. 18-19.) Policy terms are ambiguous when they are capable of two or more constructions, both of which are reasonable. As the policy language here is not susceptible of two reasonable constructions, it is not ambiguous.
c. The Intellectual Property Exclusion
Although the trial court rejected St. Paul’s effort to show no potential coverage for South Bay’s conduct as an “advertising injury offense,” it nonetheless found summary judgment appropriate based on the policy exclusion for claims of intellectual property infringement. Under this provision no coverage is afforded if the alleged injury results from misappropriation of trade secrets or violation of other intellectual property rights or laws. In attempting to avoid the application of this coverage limitation, South Bay emphasizes that only one of SIC’s claims was for trade secrets violation, and not all of the information taken from SJC was a “work of the mind.” Because some of the material was client information and records, it “cannot be
South Bay correctly points out that exclusions must be stated in clear and unmistakable language and are interpreted narrowly against the insurer.
(TRB Investments, Inc. v. Fireman’s Fund Ins. Co., supra,
40 Cal.4th at pp. 27-28;
MacKinnon v. Truck Ins. Exchange, supra,
In summary, we conclude that the CGL policy St. Paul issued to South Bay did not offer coverage against the types of claims brought by SJC. Although an insurer’s duty to defend is broader than its duty to indemnify, “ ‘the insurer need not defend if the third party complaint
can by no conceivable theory raise a single issue which could bring it within the policy coverage.’ ” (Montrose Chemical Corp. v. Superior Court
(1993)
Disposition
The judgment is affirmed. Costs on appeal are awarded to St. Paul.
Rushing, P. I., and Premo, I., concurred.
Notes
The events giving rise to the SJC action are summarized in our prior opinion in
San Jose Construction, Inc.
v.
S.B.C.C., Inc.
(2007)
St. Paul moved for summary judgment or, alternatively, summary adjudication; South Bay moved for summary adjudication only.
The term “covered material” refers to (with exceptions related to the protected person’s Web site design business or hosted electronic bulletin board) “any material in any form of expression, including material made known in or with any electronic means of communication, such as the Internet.”
The SJC complaint did not allege libel or slander, business-related disparagement, or disclosure of material in violation of a person’s right of privacy.
For example, in delineating “Who is Protected Under This Agreement,” the policy defines each of various kinds of workers as “any person who,” whereas an “[e]mployee leasing firm” can be “any person or organization . . . .”
“The extent of any privacy rights of a business entity is unsettled.”
(Volkswagen of America, Inc. v. Superior Court
(2006)
