Robert S. Robertson alleges that Dean Witter Reynolds, Inc. violated its duty to him under Securities and Exchange Commission (“SEC”) Rule 10b-16. Rule 10b-16 requires brokers to disclose in writing the terms of credit they extend to customers who wish to purchase securities on margin. Robertson lost money after Dean Witter sold treasury bonds from his account because he failed to meet a margin call. The district court dismissed Robertson’s claim with prejudice pursuant to Fed.R.Civ.P. 12(b)(6). On appeal Robertson argues (1) that Rule 10b-16 creates an implied cause of action, and (2) that proof of scienter is not a necessary element of such a claim. We find that Rule 10b-16 provides for a private right of action but that scienter is a requisite element thereof. We therefore reverse and remand to allow Robertson to amend his complaint to allege scienter on the part of Dean Witter.
FACTS AND PROCEDURAL BACKGROUND
This case comes to us on appeal from a judgment on the pleadings pursuant to Fed.R.Civ.P. 12(b)(6); we therefore assume the truth of all material allegations in the complaint. Robertson opened a brokerage account with Dean Witter on August 15, *533 1980. On January 22, 1981, he instructed Dean Witter to buy treasury bonds with a face value of $500,000 for his account. Robertson purchased the bonds for $367,138 on margin. He paid $36,714 as a down-payment and Dean Witter extended him credit for the balance. The bonds were priced at a substantial discount from face value because interest rates had risen since the time the bonds were first issued.
Interest rates continued to rise, reducing the value of Robertson’s bonds, which were also Dean Witter’s collateral on its loan to Robertson. Over the next seven months Dean Witter made several margin calls— demands for the payment of additional collateral. Robertson promptly met each of these calls. On August 27, 1981, Dean Witter sent Robertson another margin call requiring the payment of $7100 before September 2. When Robertson had not met the margin call on September 1, Dean Witter sold the treasury bonds to satisfy his remaining debt on its loan. 1 As a result, Robertson lost his investment in the bonds, including the downpayment, $76,753 in interest charges, and an additional $36,000 he had paid to reduce the principal of his debt, for a total of $149,000. The record does not indicate, however, the amount of interest Robertson received during the seven months he owned the bonds.
On July 7, 1982, Robertson filed a six count complaint in the District Court for the Northern District of California alleging that Dean Witter had violated various federal and state securities laws. In count one, Robertson complained that his loss was caused by Dean Witter’s failure to inform him of the terms on which credit was extended to him, in the manner required by section 10(b) of the Securities Exchange Act of 1934 (“Exchange Act”), 15 U.S.C. § 78j(b), and Rule 10b-16, 17 C.F.R. § 240.10b-16. Counts two and three alleged that Dean Witter had, through misstatements and omissions of material fact, violated sections 17(a)(2) and 17(a)(3) of the Securities Act of 1933, 15 U.S.C. § 77q(a)(2), (3). Count four asserted that Dean Witter’s failure to ascertain Robertson’s financial situation and needs in connection with the credit arrangement constituted a manipulative or deceptive act in contravention of section 15(c)(2) of the Exchange Act, 15 U.S.C. § 78o (c)(2), and Rule 15c2-5, 17 C.F.R. § 240.15c2-5. Counts five and six raised claims under the California Corporations and Civil Codes and common law.
Dean Witter moved to dismiss all six counts of the complaint on the ground that Robertson had failed to state a claim upon which relief can be granted. The district court granted Dean Witter’s motion to dismiss counts one and four — the Rule 10b-16 and Rule 15c2-5 claims — with prejudice and entered an order without opinion. Robertson filed a notice of voluntary dismissal without prejudice of the remaining counts pursuant to Fed.R.Civ.P. 41(a). The district court then entered judgment dismissing the action. Robertson appeals only the district court’s dismissal of count one.
2
Because the order disposed of the action and not merely the complaint, we have jurisdiction.
See Ruby v. Secretary of the Navy,
DISCUSSION
The district court dismissed Robertson's suit under Rule 12(b)(6) for failure to state a claim upon which relief can be granted. We review a ruling on a motion to dismiss for failure to state a claim upon which relief can be granted de novo, as a question of law.
Alonzo v. ACF Property Mgt., Inc.,
A complaint may be dismissed as a matter of law for one of two reasons: (1) lack of a cognizable legal theory or (2) insufficient facts under a cognizable legal claim. 2A J. Moore, Moore’s Federal Practice ¶ 12.08 at 2271 (2d ed. 1982). Robertson’s pleadings in district court exposed him to dismissal on either ground. First, he claimed that Rule 10b-16 provides for a private cause of action. Second, he insisted that scienter is not a requisite element of such an action; accordingly, he failed to plead any facts from which scienter could be inferred. The district court failed to specify whether the lack of a private cause of action or the failure to plead scienter was the basis for dismissal.
We believe both issues are fairly presented by the district court’s order, and both have been fully briefed and argued. We hold first that Robertson may state a claim for damages under Rule 10b-16. If the order of dismissal were based on the lack of an implied action, therefore, it would be erroneous as a matter of law. Having decided that a private cause of action exists, we also conclude that scienter is an essential element of such an action. We decide this second issue to avoid an immediate successive appeal from either party,
I. Rule 10b-16 Creates a Private Cause of Action
Rule 10b-16 provides in relevant part:
(a) It shall be unlawful for any broker or dealer to extend credit, directly or indirectly, to any customer in connection with any securities transaction unless such broker or dealer has established procedures to assure that each customer
(1) is given or sent at the time of opening an account, a written statement or statements disclosing (i) the conditions under which an interest charge will be imposed; (ii) the annual rate or rates of interest that can be imposed; (iii) the method of computing interest; (iv) if rates of interest are subject to change without prior notice, the specific conditions under which they can be changed; (v) the method of determining the debit balance or balances on which interest is to be charged and whether credit is to be given for credit balances in cash accounts; (vi) what other charges resulting from the extension of credit, if any, will be made and under what conditions; and (vii) the nature of any interest or lien retained by the broker or dealer in the security or other property held as collateral and the conditions under which additional collateral can be required ...
17 C.F.R. § 240.10b-16 (emphasis added).
We must examine the legislative and administrative history of Rule 10b-16 and its enabling statute to decide whether it should be read to imply a private cause of action. Because Rule 10b-16 was not enacted by Congress, but rather by the SEC acting on authority delegated by Congress, a two-step inquiry is necessary: (1) whether Congress delegated authority to establish rules implying a private right of action; and (2) whether the rule in question was drafted such that this private right of action may legitimately be implied.
Jablon v. Dean Witter & Co.,
A. Under the Enabling Statute, Congress Delegated Authority to Establish Rules Implying a Private Right of Action
1. Section 10(b) Is the Enabling Statute
The parties disagree over which statute to analyze: the Truth-In-Lending Act, 15 U.S.C. § 1601
et seq.
(1976)
*535
(“TILA”), or section 10(b) of the Exchange Act. The TILA requires merchants and commercial lenders to disclose credit terms to potential customers, but expressly exempts transactions involving securities or commodities accounts. 15 U.S.C. § 1603(2). Congress premised this exemption on the understanding that the SEC would, pursuant to existing statutory authority, promulgate “substantially similar” disclosure rules in the securities field. S.Rep. No. 392, 90th Cong., 1st Sess. 9 (1967).
3
In response, the SEC adopted Rule 10b-16.
See Liang, supra,
This history does not suggest, as Robertson argues, that congressional intent in the TILA governs the question whether a private remedy exists under Rule 10b-16.
4
Rather, the SEC’s authority to issue Rule 10b-16 derives from an entirely different statute, section 10(b) of the Exchange Act.
See Abeles v. Oppenheimer & Co., Inc.,
2. Section 10(b) Provides an Implied Remedy
Section 10(b) makes it “unlawful for any person ...
(b) To use or employ, in connection, with the purchase or sale of any security registered on a national securities exchange or any security not so registered, any manipulative or deceptive device or contrivance in contravention of such rules and regulations as the Commission may prescribe as necessary or appropriate in the public interest or for the protection of investors.
15 U.S.C. § 78j(b) (1976).
The existence of a private right of action for violations of this subsection is well-established.
See, e.g., Herman & MacLean v. Huddleston,
3. Congress Delegated Authority to Establish Rules
To complete the first step in our inquiry under
Jablon, supra,
we merely need to verify that Congress authorized the implementation of the statute with agency regulations. This is clearly the case here. Section 10(b) has been construed to confer a broad grant of authority on the SEC.
See Hooper v. Mountain States Securities Corp.,
B. Section 10(b)’s Private Right of Action May Legitimately Be Implied into Rule 10b-16
Having found that section 10(b) provides an implied remedy, we must decide whether Rule 10b-16 also provides one. We conclude that it does, because it is reasonably related to the statute and we find no justification for a departure from the general principle that the rulemaking power of an administrative agency is limited to implementation of statutory purposes. And this is so, even though in the case of section 10(b) the statutory ‘purpose’ of providing a private right of action has been implied as a matter of longstanding judicial construction rather than direct congressional intent.
1. Analytical Framework
The determination of whether a statute gives rise to an implied right of action is “basically a matter of statutory construction.”
Transamerica Mortgage Advisors, Inc. v. Lewis,
In most cases, unlike the present case, the task of statutory construction which leads to finding an implied remedy will focus upon congressional intent.
Id.
at 15-16,
In the case of section 10(b), on the other hand, the private remedy has been implied not on the basis of congressional intent, but rather on the basis of a well-established judicial construction. Interpretation of rules which have been promulgated pursuant to a statute of this second type does not present the same danger of contravening Congress’ desires as does interpretation in the former case. Therefore, a case of the latter type, we believe, gives rise only to a strong presumption that a rule drafted pursuant to such a statute reflects the governing judicial construction. Nonetheless, if this strong presumption is not overcome, the private remedy will be implied into the rule as long as it bears a reasonable relation to the statutory purposes.
Having reached this point in the analysis of a regulation and its underlying
*537
statute (of either type), the final task is to inquire whether the rule furthers the substantive purposes of the statute. Where Congress gives an agency authority to issue regulations defining statutory language, we may review a rule only to determine if it is reasonably related to the substantive purposes of the enabling statute.
Mourning v. Family Pub. Serv. Inc.,
We find support for our analytical framework in
Haas v. Wieboldt Stores, Inc.,
Liang v. Dean Witter & Co.,
2. Application to the Present Case
(a) The presumption is not overcome
As indicated by the above analysis, there is a strong presumption that Rule 10b-16 provides the private right of action which exists generally for section 10(b), because the existence of the remedy in the statute is based upon a longstanding judicial construction rather than direct congressional intent.
Although Robertson’s Rule 10b-16 action does not fall within the following class, there may be certain cases in which the presumption is overcome and the rule in question is found not to provide the private right of action which is implicit in the enabling statute. For example, the SEC might clearly intend to prohibit private actions under a particular rule. Agency intent would then conflict with Congress’ acquiescence in the governing judicial construction of section 10(b). In such a case, we believe that a court should consider carefully the SEC’s position. In section 4(a) of the Exchange Act, Congress created the SEC to administer a complex regulatory framework. The enforcement scheme of the securities laws consists of a delicate balance of express, implied, and SEC actions. The implication of a new action will necessarily affect that balance in ways that the SEC may be best positioned to know. We do not hold, therefore, that courts should automatically imply a private action under every rule validly promulgated pursuant to section 10(b).
In the present case, however, there is no indication that the SEC intended to prohibit private actions under Rule 10b-16. What little evidence is available points, if anywhere, to the opposite conclusion. Rob
*538
ertson has called our attention to an amicus brief filed by the SEC at the request of the court in
Liang. See
We do not know whether Dean Witter’s disclosure in this case, under all circumstances, was entirely appropriate. We believe however, that the plaintiff should be given an opportunity to establish whether the disclosure by Dean Witter in this case complied with the requirements of Rule 10b-16, and that Dean Witter should be given an opportunity to adduce such facts as may demonstrate that it either (a) did not violate Rule 10b—16; or (b) should not be assessed any damages, under the circumstances of this case.
Amicus Brief at 9-10.
(b) Rule 10b-16 is reasonably related to section 10(b)
It is well-established that the Exchange Act was designed to protect investors against manipulation of securities prices on exchanges.
Ernst & Ernst v. Hochfelder,
Liang,
by emphasizing that both Rule 10b-5 and Rule 10b-16 prohibit nondisclosure, implied that Rule 10b-16 was also within its statutory scope.
See
Dean Witter disagrees with the premise that Rule 10b-16 is intended to ensure a particular level of disclosure. It argues instead that the Rule is designed only to require that brokers implement procedures to disseminate credit terms to customers. We reject this view. The plain language of the Rule mandates that procedures be established precisely to ensure disclosure to customers. A broker may not extend credit unless he has “established procedures to assure that each customer is given or sent at the time of opening an account, a written statement or statements disclosing” applicable credit terms. 17 *539 C.F.R. § 240.10b-16 (emphasis added). As we noted above, the SEC intended to issue a regulation whose effect in the securities field would be similar to that of the TILA in the consumer credit business. 8 We believe, therefore, that Rule 10b-16 was designed as a consumer disclosure provision to protect investors, not as a measure to restructure brokerage firms’ back offices. 9 See Note, SEC Rule 10b-16 and the Regulation of Margin Credit, 87 Yale L.J. 372, 375 (1977) (“Yale Note”).
We find that the disclosure provisions of Rule 10b-16 are reasonably related to the anti-fraud goals of section 10(b). Indeed, the Rule is a catalogue of the kind of disclosures a customer might consider material with respect to his margin account.
See
Yale Note,
We hold, therefore, that the second half of the Jablon test is satisfied and-margin investors may thus bring private actions for violations of the Rule. 10
II. Scienter Is Required
As we previously noted, the district court may have dismissed this lawsuit on the ground that Robertson failed to plead scienter. Having decided that Rule 10b-16 provides for private actions, we now reach the question whether an allegation of scienter is also necessary to maintain such an action.
*540
The starting point for our inquiry is
Ernst & Ernst v. Hochfelder,
Hochfelder
rested its holding on the plain meaning of the language of section 10(b). The Court found that the words Congress chose — “manipulative,” “device,” and “contrivance” — clearly evince an intent to proscribe only “knowing or intentional misconduct.”
Turning to Rule 10b-5,
Hochfelder
noted that the SEC’s power to promulgate regulations is necessarily limited by what Congress has granted in section 10(b).
Hochfelder,
Hochfelder
also found, support for its construction of section 10(b) in the structure of the Securities Act of 1933 and the Exchange Act of 1934. The Court noted that in each instance in which Congress had expressly created a civil remedy, it also specified the standard of liability.
See
We are well aware of the problem created by subjecting actions based on the disclosure standards of Rule 10b-16 to a scienter requirement. An investor may have difficulty demonstrating that a brokerage firm intended to deceive him about its margin credit terms or forms.
See
Yale Note,
This is not the only anomaly created by Congress’ exemption of securities transactions from the TILA in favor of SEC regulation, however. Gaps in the coverage of both the TILA and Rule 10b-16 cause investors who engage in essentially similar transactions to be treated differently. For example, the TILA applies only to commercial credit transactions involving less than $25,000. 15 U.S.C. § 1603(3), (5). The TILA thus covers customers who borrow less than $25,000 on margin from lenders other than brokers, while a similar loan from a broker would be covered by the Rule. On the other hand, the Rule would
*541
apply to a margin loan of more than $25,000 from a broker, but such a loan from a bank would be outside both the TILA and the Rule.
See
Yale Note,
Although Robertson chose not to plead any facts from which scienter could be inferred, it is not clear from the record that he cannot plead such facts. Since dismissal under Fed.R.Civ.P. 12(b)(6) should not be affirmed unless it is clear that the complaint could not be saved by any amendment,
see Gillespie v. Civiletti,
REVERSED AND REMANDED.
Notes
. Robertson does not allege that he was damaged by Dean Witter’s early sale of the bonds on September 1, rather than September 2.
. On count four Dean Witter had pointed out that the Ninth Circuit recently held, in
SEC v. Seaboard Corp.,
. The Senate Report stated:
The Committee has been informed by the Securities and Exchange Commission that the Commission has adequate regulatory authority under the Securities Exchange Act of 1934 to require adequate disclosure of the costs of such credit. The Committee has also been informed in a letter from the SEC that “the Commission is prepared to adopt its own rules to whatever extent may be necessary.” In recommending an exemption for stockbroker margin loans in the bill, the Committee intends for the SEC to require substantially similar disclosure by regulation as soon as it is possible to issue such regulation.
S.Rep. No. 392, 90th Cong., 1st Sess. 9 (1967).
. Robertson’s position is not without support in the district courts.
See, e.g., Haynes v. Anderson & Strudwick, Inc.,
.
Abeles
also found that even if the TILA were the statute at issue, the basis for Congress’ decision to exempt brokers from that legislation is unclear. The legislative history of the TILA says nothing about how credit disclosure by brokers is to be enforced; the court could find no guidance on whether Congress intended to subject brokers to private suit.
See Abeles,
. Moreover, many efforts, successful and unsuccessful, have been made to amend related sections of the federal securities laws. On none of these occasions did Congress see reason to limit the application of implied remedies under section 10(b). Longstanding judicial application of a court’s statutory interpretation, the Supreme Court has said, when added to the failure of Congress to reject its reasoning, "argues significantly in favor of [its] acceptance.”
Blue Chip Stamps v. Manor Drug Stores,
. We are unaware of specific legislative history showing that the Congress which enacted the Exchange Act believed that failure to disclose credit terms on margin loans could amount to a violation of section 10(b). See generally 4 J. Ellenberger & E. Mahar, Legislative History of the Securities Act of 1933 and Securities Exchange Act of 1934 xvii (1973) (indexing relevant legislative history). In fact, we have already noted that it was Congress’ concern with credit practices in the context of the TILA that prodded the SEC to promulgate Rule 10b-16. The lack of such material, however, is hardly fatal to the argument that Rule 10b-16 is reasonably related to the purposes of its enabling statute. Absent a contrary indication from the statute, we should be willing to accept the SEC's judgment to that effect, for it is not
a reasonable canon of interpretation that the draftsmen of acts delegating agency powers, as a practical and realistic matter, can or do include specific consideration of every evil sought to be corrected.... [N]o great acquaintance with practical affairs is required to know that such prescience, either in fact or in the minds of Congress, does not exist. Its very absence, moreover, is precisely one of the reasons why regulatory agencies such as the Commission are created, for it is the fond hope of their authors that they bring to their work the expert's familiarity with industry conditions which members of the delegating legislatures cannot be expected to possess.
Mourning, supra,
. When it promulgated Rule 10b-16, the SEC announced its policy of disclosure as follows:
The initial disclosure is designed to insure that the investor, before his account is opened, understands the terms and conditions under which credit charges will be made. This will enable him to compare the various credit terms available to him and to understand the methods used in computing the actual credit charges.
Securities Exchange Act Release No. 34-8773, 34 F.R. 19717 (1969).
. In calling attention here to the SEC’s view of what Rule 10b-16 means, we do not retreat from our earlier position that reliance should generally not be placed upon agency intent in deciding whether a rule creates a private action. Here we are inquiring into what the text of the Rule means and not into whether a private right of action should be implied. The SEC’s explanation is important only insofar as' it aids us in deciding whether the Rule’s overall meaning is consonant with congressional purposes.
. Dean Witter argues that
SEC v. Seaboard,
