Pursuant to Supreme Court Rule 34, the United States District Court for the District of New Hampshire (.Barbadmo, C.J.) certified to us the following questions of law:
1. Under the common law of New Hampshire and in light of the undisputed facts presented by this case, does a private investigator or information broker who sells information to a client pertaining to a third party have a cognizable legal duty to that third party with respect to the sale of the information?
2. If a private investigator or information broker obtains a person’s social security number from a credit reporting agency as a part of a credit header without the person’s knowledge or permission and sells the social security number to a client, does the individual whose social security number was sold have a cause of action for intrusion upon her seclusion against the private investigator or information broker for damages caused by the sale of the information?
3. When a private investigator or information broker obtains a person’s work address by means of a pretextual telephone call and sells the work address to a client, does the individual whose work address was deceitfully obtained have a cause of action for intrusion upon her seclusion against the private investigator or information broker for damages caused by the sale of the information?
4. If a private investigator or information broker obtains a social security number from a credit reporting agency as a part of a credit header, or a work address by means of a pretextual telephone call, and then sells the information, does the individual whose social security number or work address was sold have a cause of action for commercial appropriation against the private investigator or information broker for damages caused by the sale of the information?
5. If a private investigator or information broker obtains a person’s work address by means of a pretextual telephone call, and then sells the information, is the private investigator or information broker liable under N.H. Rev. Stat. Ann. § 358-A to the person it deceived for damages caused by the sale of the information?
I. Facts
We adopt the district court’s recitation of the facts. Docusearch, Inc. and Wing and a Prayer, Inc. (W-AAP) jointly own and operate an Internet-based investigation and information service known as Docusearch.com. Daniel Cohn and Kenneth Zeiss each own 50% of each company’s stock. Cohn serves as president of both companies and Zeiss serves as a director of WAAP. Cohn is licensed as a private investigator by both the State of Florida and Palm Beach County, Florida.
On July 29, 1999, New Hampshire resident Liam Youens contacted Docusearch through its Internet website and requested the date of birth for Amy Lynn Boyer, another New Hampshire resident. Youens provided Docusearch his name, New Hampshire address, and a contact telephone number. He paid the $20 fee by credit card. Zeiss placed a telephone call to Youens in New Hampshire on the same day. Zeiss cannot recall the reason for the phone call, but speculates that it was to verify the order. The next day, July 30, 1999, Docusearch provided Youens with the birth dates for several Amy Boyers, but none was for the Amy Boyer sought by Youens. In response, Youens e-mailed Docusearch inquiring whether it would be possible to get better results using Boyer’s home address, which he provided. Youens gave Docusearch a different contact phone number.
Later that same day, Youens again contacted Docusearch and placed an order for Boyer’s social security number (SSN), paying the $45 fee by credit card. On August 2, 1999, Docusearch obtained Boyer’s social security number from a credit reporting agency as. a part of a “credit header” and provided it to Youens. A “credit header” is typically provided at the top of a credit report and includes a person’s name, address and social security number. The next day, Youens placed an order with Docusearch for Boyer’s employment information, paying the $109 fee by credit card, and giving Docusearch the same phone number he had provided originally. Docusearch phone records indicate that Zeiss placed a phone call to Youens on August 6, 1999. The phone number used was the one Youens had provided with his follow-up inquiry regarding Boyer’s birth date. The phone call lasted for less than one minute, and no record exists concerning its topic or whether Zeiss was able to speak with Youens. On August 20, 1999, having received no response to his latest request, Youens placed a second request for Boyer’s employment information, again paying the $109 fee by credit card. On September 1, 1999,
With his second request for Boyer’s employment information pending, Youens placed yet another order for information with Docusearch on September 6, 1999. This time, he requested a “locate by social security number” search for Boyer. Youens paid the $30 fee by credit card, and received the results of the search — Boyer’s home address — on September 7,1999.
On September 8, 1999, Docusearch informed Youens of Boyer’s employment address. Docusearch acquired this address through a subcontractor, Michele Gambino, who had obtained the information by placing a “pretext” telephone call to Boyer in New Hampshire. Gambino lied about who she was and the purpose of her call in order to convince Boyer to reveal her employment information. Gambino had no contact with Youens, nor did she know why Youens was requesting the information.
On October 15,1999, Youens drove to Boyer’s workplace and fatally shot her as she left work. Youens then shot and killed himself. A subsequent police investigation revealed that Youens kept firearms and ammunition in his bedroom, and maintained a website containing references to stalking and killing Boyer as well as other information and statements related to violence and killing.
II. Question 1
All persons have a duty to exercise reasonable care not to subject others to an unreasonable risk of harm. See Walls v. Oxford Management Co.,
In situations in which the harm is caused by criminal misconduct, however, determining whether a duty exists is complicated by the competing rule “that a private citizen has no general duty to protect others from the criminal attacks of third parties.” Dupont v. Aavid Thermal Technologies,
In certain limited circumstances, however, we have recognized that there are exceptions to the general rule where a duty to exercise reasonable care will arise. See Dupont,
Thus, if a private investigator or information broker’s (hereinafter “investigator” collectively) disclosure of information to a client creates a foreseeable risk of criminal misconduct against the third person whose information was disclosed, the investigator owes a duty to exercise reasonable care not to subject the third person to an unreasonable risk of harm. In determining whether the risk of criminal misconduct is foreseeable to an investigator, we examine two risks of information disclosure implicated by this case: stalking and identity theft.
It is undisputed that stalkers, in seeking to locate and track a victim, sometimes use an investigator to obtain personal information about the victims. See Note, Stalking Humans: Is There A Need For Federalization Of Anti-Stalking Laws In Order To Prevent Recidivism In Stalking?, 50 SYRACUSE L. • REV. 1067, 1075 (2000) (discussing two high profile California cases where the stalkers used investigators to obtain their victims’ home addresses).
Public concern about stalking has compelled all fifty States to pass some form of legislation criminalizing stalking. Approximately one million women and 371,000 men are stalked annually in the United States. P. Tjaden & N. Thoennes, Nat’l Inst, of Justice Ctr. for Disease Control and Prevention, Stalking in America: Findings from the National Violence Against Women Survey, Apr. 1998, at 2. Stalking is a crime that causes
' Identity theft, i.e., the use of one person’s identity by another, is an increasingly common risk associated with the disclosure of personal information, such as a SSN. Komuves, We’ve Got Your Number: An Overview of Legislation and Decisions to Control the Use of Social Security Numbers as Personal Identifiers, 16 J. Marshall J. COMPUTER & INFO. L. 529, 534 (1998). A person’s SSN has attained the status of a quasi-universal personal identification number. Id. at 531-32. At the same time, however, a person’s privacy interest in his or her SSN is recognized by state and federal statutes, including RSA 260:14, IV-a (Supp. 2002) which prohibits the release of SSNs contained within drivers’ license records. See also Financial Services Modernization Act of 1999,15 U.S.C. §§ 6801-6809 (2000); Privacy Act of 1974, 5 U.S.C. § 552a (2000). “[A]rmed with one’s SSN, an unscrupulous individual could obtain a person’s welfare benefits or Social Security benefits, order new checks at a new address on that person’s checking account, obtain credit cards, or even obtain the person’s paycheck.” Greidinger v. Davis,
Like the consequences of stalking, the consequences of identity theft can be severe. The best estimates place the number of victims in excess of 100,000 per year and the dollar loss in excess of $2 billion per year. LoPucki, Human Identification Theory and, the Identity Theft Problem, 80 Tex. L. Rev. 89, 89 (2001). Victims of identity theft risk the destruction of their good credit histories. This often destroys a victim’s ability to obtain credit from any source and may, in some cases, render the victim unemployable or even cause the victim to be incarcerated. Id. at 91.
The threats posed by stalking and identity theft lead us to conclude that the risk of criminal misconduct is sufficiently foreseeable so that an investigator has a duty to exercise reasonable care in disclosing a third person’s personal information to a client. And we so hold. This is especially true when, as in this case, the investigator does not know the client or the client’s purpose in seeking the information.
A tort action based upon an intrusion upon seclusion must relate to something secret, secluded or private pertaining to the plaintiff. Fischer v. Hooper,
In addressing whether a person’s SSN is something secret, secluded or private, we must determine whether a person has a reasonable expectation of privacy in the number. See Fischer,
Whether the intrusion would be offensive to persons of ordinary sensibilities is ordinarily a question for the fact-finder and only becomes a question of law if reasonable persons can draw only one conclusion from the evidence. See Swarthout v. Mutual Service Life Ins. Co.,
We next address whether a person has a cause of action for intrusion upon seclusion where an investigator obtains the person’s work address by using a pretextual phone call. We must first establish whether a work address is something secret, secluded or private about the plaintiff. See Fischer,
In most cases, a person works in a public place. “On the public street, or in any other public place, [a person] has no legal right to be alone.” W. PAGE KEETON ET AL., PROSSER AND KEETON ON THE LAW OF torts § 117, at 855 (5th ed. 1984).
A person’s employment, where he lives, and where he works are exposures which we all must suffer. We have no reasonable expectation of privacy as to our identity or as to where we live or work. Our commuting to and from where we live and work is not done clandestinely and each place provides a facet of our total identity.
Webb v. City of Shreveport,
IV. Question k
“One who appropriates to his own use or benefit the name or likeness of another is subject to liability to the other for invasion of his privacy.” Restatement (Second) of Torts §652C at 380. In Hamberger, we noted that the law of invasion of privacy consists of four separate causes of action, including appropriation. Hamberger,
Tortious liability for appropriation of a name or likeness is intended to protect the value of an individual’s notoriety or skill.*158 Thus, the Restatement notes, in order that there may be liability under the rule stated in this Section, the defendant must have appropriated to his own use or benefit the reputation, prestige, social or commercial standing, public interest or other values of the plaintiffs name or likeness. The misappropriation tort does not protect one’s name per se; rather it protects the value associated with that name.
Matthews v. Wozencraft,
An investigator who sells personal information sells the information for the value of the information itself, not to take advantage of the person’s reputation or prestige. The investigator does not capitalize upon the goodwill value associated with the information but rather upon the client’s willingness to-pay for the information. In other words, the benefit derived from the sale in no way relates to the social or commercial standing of the person whose information is sold. Thus, a person whose personal information is sold does not have a cause of action for appropriation against the investigator who sold the information.
V. Question 5
The last issue relates to the construction of the Consumer Protection Act, RSA chapter 358-A. “On questions of statutory interpretation, this court is the final arbiter of the intent of the legislature as expressed in the words of a statute considered as a whole.” Franklin Lodge of Elks v. Marcoux,
RSA 358-A:2 (1995) states, in pertinent part:
*159 It shall be unlawful for any person to use ... any unfair or deceptive act or practice in the conduct of any trade or commerce within this state. Such ... unfair or deceptive act or practice shall include, but is not limited to, the following:
III. Causing likelihood of confusion or of misunderstanding as to affiliation, connection or association with ... another.
Pretext phone calling has been described as the use of deception and trickery to obtain a person’s private information for resale to others. See Com. v. Source One Associates, Inc.,
The defendant argues that our holding in Snow bars recovery in cases such as this because an investigator who makes a pretextual phone call to obtain information for sale does not conduct any “trade” or “commerce” with the person deceived by the phone call. The Consumer Protection Act defines “trade” and “commerce” as including “the advertising, offering for sale, sale, or distribution of any services and any property----” RSA 358-A:l, II. There is no language in the Act that would restrict the definition of “trade” and “commerce” to that affecting the party deceived by the prohibited conduct. In fact, the Act explicitly includes “trade or commerce directly or indirectly affecting the people of this state.” Id. (emphasis added). In Snow, we held that the registering of foals, alone, was not a transaction involving trade or commerce. Snow,
The defendant argues that a person deceived by a pretextual phone call lacks standing to maintain a private cause of action under RSA chapter 358-A because only a buyer or seller in privity with the defendant may recover under the statute. We disagree. According to the statute, “[a,]ny person injured by another’s use of any method, act or practice declared unlawful under this chapter may bring an action for damages____” RSA 358-A:10 (emphasis added). The statute defines who may bring a private action broadly, Milford Lumber Co. v. RCB Realty,
We find support for this conclusion in the Massachusetts Consumer Protection Act, which is similar in many respects to the New Hampshire statute. See Milford Lumber Co.,
Accordingly, we conclude that an investigator who obtains a person’s work address by means of pretextual phone calling, and then sells the information, may be liable for damages under RSA chapter 358-A to the person deceived.
Remanded.
