Reader’s Digest and Conservative Digest, along with several of its officers, bring cross-appeals from a district court order issued after a short bench trial. In the court below, Reader’s Digest sued Conservative Digest, as well as its publisher, executive publisher, and editor-in-chief, for copyright and trade dress infringement. The district court dismissed all claims against the publisher and executive publisher of Conservative Digest and one of the claims against Conservative Digest and its editor-in-chief. The court sustained the remaining claims against Conservative Digest and its editor-in-chief, but ordered a remedy more limited than the remedy Reader’s Digest had sought. The court denied all of the parties’ requests for attorney’s fees. On appeal, Conservative Digest and its editor-in-chief attack the lower court’s entry of judgment against them. Reader’s Digest challenges the district court's choice of remedy. And all of the parties — Reader’s Digest, Conservative Digest, and the three individual defendants— argue that they are entitled to attorney’s fees. We deny all of the cross-appellants’ claims and affirm the order of the district court. Perhaps our action will end this litigation, which probably should never have started and certainly should long since have ceased.
I. Background
In August of 1985, William R. Kennedy, Jr. bought and became the publisher of Conservative Digest, a monthly periodical of conservative opinion with a paid circulation of about 16,000. Kennedy named James K. Dye and Scott Stanley, Jr. as executive publisher and editor-in-chief of the magazine, respectively. • Stanley decided to revise the magazine’s appearance and removed Conservative Digest from the newsstands pending establishment of a new format. About two months later, Stanley and Kennedy unveiled the new format at a reception they hosted at the National Press Club in Washington, D.C. The magazine Stanley and Kennedy exhibited at the reception — the October 1985 issue— bore a front cover that strongly resembled the front cover of Reader’s Digest in size, shape, and graphic design. At a press conference held during the reception, Stanley acknowledged the similar appearance of the two magazines. “[I]f [Conservative Digest] looks like Reader’s Digest,” Stanley said, “I’m sure that Wally [DeWitt Wallace, the founder of Reader’s Digest] and Lila [his wife] are somewhere up there saying, ‘That’s great, kids. Keep it up.’ ”
The current and worldly managers of Reader’s Digest had no such enthusiasm for the look-alike result. They immediately contacted Kennedy, Dye, and Stanley and demanded that those persons cease publication of Conservative Digest in its new format. In response, the officers of Conservative Digest promised to use an entirely different cover design beginning with the magazine’s December 1985 issue. The officers also notified Reader’s Digest that newsstand sale of Conservative Digest had not yet resumed and promised to mail the November 1985 issue of Conservative Digest, then at the printers, to subscribers in a wrapper stating that “[t]his journal is an independent voice of conservative opinion and is not affiliated with any other magazine.” The officers of Conservative Digest immediately took steps to fulfill these promises. Nonetheless, Reader’s Digest brought this suit against Conservative Digest, Kennedy, Dye, and Stanley.
The complaint Reader’s Digest filed essentially raised three charges against each of the defendants. First, the complaint charged that the defendants had infringed the trade dress of Reader’s Digest in violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a) (1983). Second, the com *803 plaint claimed that the defendants had infringed Reader’s Digest’s copyright in its cover design. Third, the complaint alleged that the defendants had infringed Reader’s Digest copyright in eleven anecdotes that had appeared in the magazine. As relief for the alleged copyright infringements, Reader’s Digest sought statutory (as opposed to actual) damages of $50,000. As relief for the alleged trade dress infringement, Reader’s Digest sought all of the defendants’ profits from the publication and sale of the October 1985 and November 1985 issues of Conservative Digest and a permanent injunction prohibiting the defendants from employing specified aspects of the trade dress of Reader’s Digest. In addition, Reader’s Digest requested attorney’s fees.
The district court conducted a two-day bench trial on the claims and issued an unpublished memorandum and order two weeks later.
See Reader’s Digest Ass’n v. Conservative Digest, Inc.,
The defendants filed a notice of appeal from the lower court’s decision, and Reader’s Digest subsequently filed a cross-appeal. On appeal, Conservative Digest and Stanley request this court to reverse the district court’s determinations that they infringed the trade dress of Reader’s Digest and infringed a copyright in the magazine’s cover design. In addition, all of the defendants petition this court for attorney’s fees. Reader’s Digest, for its part, challenges the remedy that the district court ordered for the trade dress infringement: Reader’s Digest renews its request for all of the profits from the October 1985 and November 1985 issues of Conservative Digest and seeks a broader injunction than the lower court granted. Reader’s Digest also petitions for attorney’s fees.
II. Discussion
A. Trade Dress Infringement
Section 43(a) of the Lanham Act provides that
[a]ny person who shall affix, apply, or annex, or use in connection with any goods or services, or any container or containers for goods, a false designation of origin, or any false description or representation, including words or other symbols tending falsely to describe or represent the same ... shall be liable to a civil action by any person ... who believes that he is or is likely to be damaged by the use of any such false description or representation.
15 U.S.C. § 1125(a). It is well established that this section creates a federal cause of action for trade dress infringement.
See, e.g., LeSportsac, Inc. v. K Mart Corp.,
The district court decided that Reader’s Digest had proved trade dress infringement. Although the court made no specific finding that the trade dress of Reader’s Digest is primarily non-functional, this finding is implicit in the district court’s opinion, and none of the parties challenges the decision on this ground. The court specifically held that the trade dress of Reader’s Digest had acquired secondary meaning. In this part of the decision, the court found that Reader’s Digest had used its trade dress for six years and that wide distribution and extensive promotion of the magazine during this period had succeeded in identifying the trade dress with the magazine in the public mind. The court buttressed this determination by noting the settled rule that proof of intentional copying is probative of secondary meaning,
see, e.g., M. Kramer Mfg. Co. v. Andrews,
Conservative Digest and Stanley first contest the district court’s finding that the trade dress of Reader’s Digest had acquired secondary meaning. They essentially claim that the proof Reader's Digest offered at trial was insufficient to allow the court to make this finding. According to defendant-appellants, the trial revealed no evidence of intentional copying and thus the district court had no basis for stating that the intentional copying of Reader’s Digest’s cover design supported a finding of secondary meaning. In addition, Stanley and Conservative Digest claim that the court could not properly rely on the sales and promotion of Reader’s Digest to support this determination. Stanley and Conservative Digest aver that proof of wide circulation and extensive promotion is not probative in this context because the sales and advertising of Reader’s Digest may not have succeeded in endowing the trade dress of the magazine with secondary meaning.
We reject these claims. The district court did not clearly err in holding that the proof supported a finding that the trade dress of Reader’s Digest had acquired secondary meaning. Contrary to defendant-appellants’ assertions, the court had before it substantial evidence of intentional copying. The striking similarity between the trade dress of Reader’s Digest and the trade dress of Conservative Digest is itself probative of intentional copying.
See 2 J.
McCarthy, Trademarks and Unfair Competition §§ 23:33-23:34 (2d ed. 1984). In addition, the court heard extensive testimony regarding the way in which Stanley had designed the trade dress of the October and November issues of Conservative Digest. On the basis of all of this evidence, the court could have reached, as it did in fact reach, a reasoned conclusion that deliberate copying had occurred. The court also properly relied on the evidence of the sales and promotion of Reader’s Digest. Courts uniformly have held that evidence of substantial sales and promotion of a product tends to show that the trade dress of the product has acquired secondary meaning.
See, e.g., President and Trustees of Colby College v. Colby College-New Hampshire,
Stanley and Conservative Digest also argue that the District court erred in finding that the trade dress of the October and November issues of Conservative Digest was likely to mislead or confuse consumers. In making this argument, defendant-appellants refer to several features of the two issues that allegedly served to prevent confusion. First, defendant-appellants stress that the name “Conservative Digest” appeared prominently on the magazine’s cover. Second, they note that the October and November issues of Conservative Digest never appeared on the newsstands; these issues went only to subscribers. Third, Stanley and Conservative Digest emphasize that the November issue was mailed in an outer wrapper stating that Conservative Digest was not associated with any other magazine. In light of these facts, defendant-appellants claim, the district court was not justified in reaching the conclusion that the trade dress of the October and November issues of Conservative Digest was likely to mislead consumers.
We believe, however, that the striking similarity between the trade dress of Reader’s Digest and the trade dress of the October and November issues of Conservative Digest provided a firm basis for the district court’s determination that Reader’s Digest had shown a likelihood of confusion. The particular aspects of the two issues of Conservative Digest to which defendant-appellants point do not undermine this conclusion. The prominence of the name of the product and the method of distributing the product minimized the possibility that consumers would mistake Conservative Digest for Reader’s Digest; neither feature, however, reduced the likelihood that consumers would conclude that the two magazines came from the same source. Of course, the disclaimer on the wrapper surrounding the November issue must have prevented some of the readers of that issue from concluding that the two magazines were associated. But the district court’s determination is not reversible on the basis of this disclaimer. As an initial matter, Conservative Digest mailed its October issue without any kind of disclaimer. Equally important, many readers of the November issue would not have seen the disclaimer accompanying that issue. Because Conservative Digest printed the disclaimer on a disposable wrapper, only the initial recipients of the magazine — a smaller group than the total number of readers — would have viewed the disclaimer. Thus, we think the lower court fully justified in finding that the trade dress of the October and November issues of Conservative Digest was likely to mislead consumers. And because we have no cause to doubt the propriety of either this finding or the finding of secondary meaning, we affirm the court’s decision that Stanley and Conservative Digest infringed Reader’s Digest’s trade dress.
B. Copyright Infringement
To prevail on a claim of copyright infringement, a plaintiff must make two showings relevant to this case. First, the plaintiff must show that the work allegedly copied is entitled to copyright protection. Second, the plaintiff must show that the defendant copied the work.
See
3 M. Nimmer & D. Nimmer, Nimmer on Copyright § 13.01 (1986). The district court found both that the cover design of Reader’s Digest is a work entitled to copyright protection and that Stanley and Conservative Di
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gest had copied that design. Conservative Digest and Stanley challenge each of these conclusions. We may reverse the determinations only if they are clearly erroneous.
See, e.g., Knickerbocker Toy Co. v. Azrak-Hamway Int’l, Inc.,
The Copyright Act, 17 U.S.C. § 101
et seq.
(1977), affords protection to “original works of authorship.” 17 U.S.C. § 102(a). Courts have given the term “original” a specific and limited meaning. Originality means only that the work “owes its origin to the
author”
— i.e., that the work is independently created, rather than copied from other works.
Alfred Bell & Co. v. Catalda Fine Arts, Inc.,
The district court did not err in finding that the design of Reader’s Digest’s cover qualifies for protection under the Copyright Act as an “original work of authorship.” None of the parties has disputed the originality of the design; all agree that it is an independent creation. The question thus turns on whether the design is a “work of authorship” within the meaning of the statute. We conclude that it is such a work. None of the individual elements of the Reader’s Digest cover — ordinary lines, typefaces, and colors — qualifies for copyright protection. But the distinctive arrangement and layout of those elements is entitled to protection as a graphic work. In a similar case, one court wrote:
Although the Egyptian lettering may be but an arrangement of letters which themselves were undoubtedly part of the public domain, the distinguishable variation in the arrangement and manner of presentation — the dark background, the particular size of the letters, their spacing, their arrangement into three rows— all combined to give the product authorship worthy of protection____
Amplex Mfg. Co. v. A.B.C. Plastic Fabricators, Inc.,
We also reject the claim that the district court erred in finding that copying occurred. A court may find copying in a copyright infringement action if the defendant’s work is substantially similar to the plaintiff’s work and the defendant had access to the plaintiff’s work.
See, e.g., Novelty Textile Mills v. Joan Fabrics Corp.,
*807 C. Remedial Questions
1. Injunctive Relief.
— Reader’s Digest asked the district court to remedy in part the trade dress infringement by enjoining the defendants from using specified aspects of Reader’s Digest’s trade dress in the future. In responding to this request, the district court first noted that the Lanham Act authorizes courts to grant injunctive relief for trade dress infringements “according to the principles of equity and upon such terms as the court may deem reasonable.” 15 U.S.C. § 1116. The district court then denied Reader’s Digest’s proposed injunction; the court instead issued an injunction prohibiting the defendants only from making further use of the two offending covers. The court reasoned that Reader’s Digest had failed to show that Conservative Digest might again attempt to expropriate Reader’s Digest’s trade dress. Reader’s Digest attacks this decision on appeal and asks us to order the lower court to issue Reader’s Digest’s proposed injunction. We may accept this invitation only if the district court’s decision constituted an abuse of the court’s discretion.
See, e.g., Ambrit, Inc. v. Kraft, Inc.,
The trial court did not abuse its discretion by refusing Reader’s Digest’s request for a broad injunction. When a defendant has ceased its infringing conduct and shows no inclination to repeat the offense, a court may not issue an injunction of the kind Reader’s Digest requested.
See, e.g., Schutt Mfg. Co. v. Riddell, Inc.,
2. Profits.
— Reader’s Digest also requested the district judge to award it the defendants’ profits from the October and November issues of Conservative Digest as relief for the trade dress infringement. The district judge denied this plea on a pair of grounds. First, the court wrote that although “Conservative Digest was grossly irresponsible in copying Reader’s Digest design[, Conservative Digest] apparently had no intent to palm off or create confusion among consumers and ceased the infringement before any harm resulted.”
Reader’s Digest,
The Lanham Act gives a district court some discretion to award a defendant’s profits to a plaintiff whose trade dress has been infringed. The Act provides:
When a violation of any right ... shall have been established in any civil action arising under this chapter, the plaintiff shall be entitled, subject to ... the principles of equity, to recover ... defendant’s profits____ If the court shall find that the amount of the recovery based on profits is either inadequate or excessive the court may in its discretion enter judgment for such sum as the court shall find to be just, according to the circumstances of the case.
15 U.S.C. § 1117. An appellate court may reverse a decision to grant or deny a plaintiff’s request for profits under this section only if the decision constitutes an abuse of discretion.
See, e.g., Bandag, Inc. v. Al Bolser’s Tire Stores,
The district court did not abuse its discretion in refusing Reader’s Digest’s plea for the defendant’s profits. This court has held that a district court generally may award profits under the Lanham Act only when a defendant’s infringement was “willful” or in “bad faith.”
See Foxtrap, Inc. v. Foxtrap, Inc.,
3. Attorney’s Fees.
— All of the parties to this litigation requested the district court to award them some attorney’s fees. Reader’s Digest asked for the attorney’s fees it expended in suing Stanley and Conservative Digest for infringement of trade dress and infringement of a copyright in cover design. Stanley and Conservative Digest requested the attorney’s fees they expended to defend themselves against the claim of infringement of a copyright in anecdotes. Dye and Kennedy sought the attorney’s fees they spent in defending themselves against all of Reader’s Digest’s claims. In other words, each party requested attorney’s fees stemming from the claims on which it (or he) had prevailed. The district court denied all of these requests. The court noted that it could award attorney’s fees in certain cases under both the Lanham Act, which states that a “court in exceptional cases may award reasonable attorney fees to the prevailing party,” 15 U.S.C. § 1117, and the Copyright Act, which provides that a “court in its discretion may ... award a reasonable attorney’s fee to the prevailing party,” 17 U.S.C. § 505. The court then stated that any award of attorney’s fees in this case would be inappropriate. The court reasoned that the plaintiff was not entitled to attorney’s fees because it had failed to show willful infringement of Reader’s Digest’s trade dress or copyright and that the defendants were not entitled to fees “given [their] own unclean hands and the absence of any proof that Reader’s Digest’s [unsuccessful] claims were frivolous or brought in bad faith.” Order at 7. We can overturn this decision only if it constituted an abuse of the trial court’s discretion.
See, e.g., Quaker State Oil Refining Corp. v. Kooltone, Inc.,
We have no doubt that the trial court exercised its discretion properly in declining to award attorney’s fees to Reader’s Digest. Under the Lanham Act, a court must find willful or bad faith infringement by the defendant in order to award attorney’s fees to the plaintiff.
See, e.g., Sealy, Inc. v. Easy Living, Inc.,
We likewise hold that the court acted properly in refusing the defendants’ requests for attorney’s fees. In
Noxell, supra,
this court held that a defendant need not show that a plaintiff brought an action in bad faith to obtain attorney’s fees
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under the Lanham Act.
III. Conclusion
The district court in this case essentially found in favor of the plaintiff and ordered the defendants to pay a penny. In characterizing the decision in this way, we do not mean to denigrate it; indeed, we understand and support the court’s approach. Two of the defendants in this case infringed Reader’s Digest’s trade dress and copyright. The infringement, however, quickly ceased, and it caused Reader’s Digest no discernible damage. We do not fully understand, given these circumstances, why this controversy went to trial. We understand still less why the parties decided to appeal. With the appeal before us, we can do no better than affirm the decision of the district court. That decision, in our view, gave all of the parties precisely what they deserved.
It is so ordered.
