184 F.3d 872 | D.C. Cir. | 1999
Opinion for the Court filed by Circuit Judge ROGERS.
These consolidated appeals challenge the Federal Communications Commission’s (“FCC”) decision to not repeal the personal attack and political editorial rules. Petitioners
Although the FCC issued a notice of proposed rulemaking (“NPRM”) proposing to repeal or modify the two challenged rules because it had concluded that the rules might no longer be in the public interest, and that “especially searching” reexamination was necessary, the FCC now defends the rules primarily by negative implication, rejecting attacks on the rules while assuming their underlying validity. Absent affirmative justification of the two rules as being in the public interest, or explanation of why the rules should survive in light of FCC precedent rejecting the fairness doctrine, the court is left in large part to guess the rationale that shields the rules from critiques the FCC found persuasive when reviewing the fairness doctrine, and which the FCC itself proffered in the NPRM. Such an approach to defending an existing rule against a suggestion that it be repealed might in other circumstances be sufficient to withstand judicial review under the Administrative Procedure Act, 5 U.S.C. § 706 (1994) (“APA”), but not where the NPRM and subsequent FCC precedent frame the proceeding to require a persuasive rationale for rules that seem unnecessary. Without a clear explanation for the rules, the court is not in a position to review whether they continue to serve the public interest, and whether they burden First Amendment interests too severely. The court, therefore, cannot affirm the FCC’s order, but neither can it conclude that the FCC could not on remand justify the rules consistently with principles of administrative law. Accordingly, rather than enjoining enforcement of existing rules that the FCC might be able to justify, we must remand the case for the FCC to further explain its decision not to repeal or modify them. Should a further challenge be made to the FCC’s decision on remand, the court will be in a position to test the FCC’s rationale against the factual and legal attacks that petitioners raise against it.
I.
From the early days of spectrum regulation in the 1930s and 1940s, the FCC imposed upon broadcasters a duty that came to be known as the “fairness doctrine.” To merit a broadcast license, applicants were obliged, first, “to cover vitally important controversial issues of
In 1987, the FCC announced during an adjudication that it would no longer enforce the fairness doctrine. Syracuse Peace Council, 2 F.C.C.R. at 5043. Relying heavily on its 1985 Fairness Report, the FCC reasoned that the doctrine imposed substantial burdens on broadcasters without countervailing benefits. As a result, the FCC concluded that the doctrine was inconsistent with both the public interest and the First Amendment principles it was intended to promote. See id. at 5052. The court affirmed the conclusion that the fairness doctrine no longer served the public interest, but did not reach the constitutional question. See Syracuse Peace Council v. FCC, 867 F.2d 654, 656 (D.C.Cir.1989).
The Syracuse order covered the fairness doctrine only as applied generally, and did not review each of its evolving permutations. In particular, the FCC noted that the order created precedent for, but did not directly resolve, reconsideration of the political editorial and personal attack rules, much less what effect general abrogation of the fairness doctrine would have on the doctrine’s “every conceivable application.” Syracuse Peace Council, 2 F.C.C.R. at 5063 n. 75.
The FCC promulgated the political editorial and personal attack rules in 1967, although it had previously enforced them as corollaries to the fairness doctrine. See Amendment of Part 73 of the Rules to Provide Procedures in the Event of a Personal Attack or Where a Station Editorializes as to Political Candidates, 8 F.C.C.2d 721 (1967) (“Personal Attacks & Political Editorials”). The two rules are distinct, although petitioners attack them for essentially the same reasons.
The personal attack rule provides that:
When, during the presentation of views on a controversial issue of public importance, an attack is made upon the honesty, character, integrity, or like personal qualities of an identified person or group, the licensee shall ... transmit to the persons or group attacked ... [the substance of the attack] and an offer of a reasonable opportunity to respond over the licensee’s facilities.
47 C.F.R. § 73.1920(a) (1998). Several exceptions limit the rule, including exclusion of attacks in “bona fide newscasts.” 47 C.F.R. § 73.1920(b)(4). The political editorial rule has a similar structure, affording political candidates notice of and an opportunity to respond to editorials oppos
The Supreme Court has rejected facial First Amendment challenges to both rules. See Red Lion Broad. Co. v. FCC, 395 U.S. 367, 89 S.Ct. 1794, 23 L.Ed.2d 371 (1969).
The instant case arises from a petition for rulemaking filed by the NAB to repeal the political editorial and personal attack rules. The petition asserted that the rules entailed unnecessarily severe administrative burdens and were counter-productive because they chilled controversial speech rather than encouraging balanced debate. In light of the FCC’s experience administering the rules and Red Lion’s cautionary limitation to then-prevailing facts, the petition invited the FCC to conclude that the rules were obsolete and had undermined, rather than furthered, First Amendment goals. In 1983, the FCC issued an NPRM proposing to repeal or modify the political editorial and personal attack rules. See Repeal or Modification of the Personal Attack and Political Editorial Rules, 48 Fed.Reg. 28,295 (1983). The NPRM outlined the development of First Amendment law after Red Lion, noting a need to test the challenged rules under the “more exacting framework of current law.” Id. at 28,297. The FCC went so far as to state that “[w]e believe the petitioner [NAB] and other commenters have presented a compelling case that the personal attack and political editorial rules do not serve the public interest.” Id. at 28,301. Consequently, the FCC concluded, “our reexamination of the public interest justification for the ... rules must be especially searching.” Id. at 28,298.
And then nothing happened for a long time. The Fairness Report appeared in 1985, but did not discuss the political editorial and personal attack rules. The fairness doctrine disappeared in 1987, again without resolution of the pending NPRM. In 1987, NAB and other interested parties filed a “petition for expedited rulemaking”
In August 1997, the FCC issued a public notice stating:
After extensive discussion and consideration of various alternatives, a majority of the Commission is unable at this time to agree upon any resolution to the issues presented in this docket. The Commissioners expect to issue statements setting forth their respective views on this matter.
Public Notice, 12 F.C.C.R. 11,956, 11,956 (Aug. 8, 1997). Commissioners Quello and Chong voted to repeal the rules, while Chairman Hundt and Commissioner Ness voted for further inquiry. A second mandamus petition followed. During the pen-dency of this second petition, the FCC issued a second public notice announcing a deadlock among the newly appointed commissioners. See Public Notice, 13 F.C.C.R. 11,809 (May 8, 1998). Chairman Kennard recused himself from the proceeding, leaving a 2-2 split with Commissioners Ness and Tristani favoring the status quo and Commissioners Furchtgott-Roth and Powell favoring repeal.
In May 1998, the court held that the public notice announcing the deadlocked FCC vote constituted final agency action, and that the commissioners voting against repeal were obliged to submit a statement of reasons to the court in order to facilitate judicial review. See Radio-Television News Directors Ass’n, 1998 WL 388796. Except as noted, the court denied the mandamus petition. Commissioners Ness and Tristani submitted a joint statement explaining why they would preserve the rules (hereinafter “the Joint Statement”), while Commissioners Powell and Furchtgott-Roth submitted a joint dissenting statement. See Public Notice, 13 F.C.C.R. 21, 901 (June 22, 1998).
II.
Petitioners first contend that the Syracuse order of its own force drags the political editorial and personal attack rules down with the fairness doctrine to which they were moored. Essentially, they maintain that the Syracuse order actually rescinded the challenged rules, or, if not, that rescission inexorably follows from the reasoning in Syracuse.
The Syracuse order did not directly rescind the rules challenged here. Not only did the order expressly state that it did not cover the rules, see Syracuse Peace Council, 2 F.C.C.R. at 5063 n. 75, but subsequent orders have indicated that the status of corollaries to the fairness doctrine is a question for further review even after Syracuse. See, e.g., Citizens for a Humane Kansas, 3 F.C.C.R. 718, 718 n. 1 (1988). We thus need not consider the
Nor, contrary to petitioners’ contention, does the demise of the fairness doctrine necessarily lead to the demise of the two rules challenged here. Although there is language indicating that the FCC has viewed the two rules at issue to be part and parcel of the fairness doctrine, see, e.g., Personal Attacks and Political Editorials, 8 F.C.C.2d. at 722, the FCC’s post -Syracuse conduct is consistent with its statement in Syracuse that the rules had a life separate and apart from that adjudication. See Syracuse, 2 F.C.C.R. at 5063 n. 75. The challenged rules are substantially narrower and more refined than the fairness doctrine, which covered all public issues, rather than a subset of attacks and editorials. A broad rule can be flawed for reasons that do not affect its narrower adjuncts. Thus, it could be theoretically consistent for the FCC to have concluded that the public interest did not require fairness to all views all of the time, but that fairness to particular views in particular circumstances remained desirable. The FCC’s decision in Arkansas AFL-CIO, 7 F.C.C.R. 541, 541 (1992), aff'd, 11 F.3d 1430 (8th Cir.1993) (in banc) — ruling that the requirement for balanced coverage of ballot issues collapsed in 1987 because it was “entirely derived from the fairness doctrine” and therefore governed by Syracuse — is not, as petitioners suggest, dispositive; the FCC never codified a separate rule regarding ballot issues and had historically treated ballot coverage requirements as merely a particular incident of the fairness doctrine. See, e.g., Citizens to Tax Big Oil, 78 F.C.C.2d 473, 474 (1980). In short, while the challenged rules do not necessarily persist after the fairness doctrine, they need not share its fate.
Petitioners’ contrary theory relies on an untenably broad understanding of what the “fairness doctrine” encompasses and what is meant by its abrogation. In petitioners’ view, new rules added to an existing doctrine become inseparable from the doctrine and must share the doctrine’s eventual fate. Yet, when an agency operates under a general standard such as the fairness doctrine, explaining related rules within the framework of the standard is reasonable, even if the new rule is not entirely dependant on the standard or materially modifies the preexisting regulatory environment. Although the order promulgating the political editorial and personal attack rules notes that the rules do not “alter or add to the substance of the [fairness] doctrine,” see Personal Attacks and Political Editorials, 8 F.C.C.2d 721, 722 (1967), its reliance on the doctrine does not apply in reverse: relying on an obviously relevant doctrine does not mean that the FCC could not or would not have acted had the doctrine not been available. There may have been many reasons to adopt the rules, but justifying them would have been redundant in light of the fairness doctrine. Petitioners therefore take too narrow a view of rulemaking when they contend that repeal of a rule necessarily requires repeal of subsequent rules that relied on the first rule. Rather, rules may have more than one foundation or justification, not all of which may be apparent until a more prominent rationale is challenged, such that repealing a rule that helped to justify a subsequent rule casts doubt on the latter rule, but does not necessarily topple it. Under such circumstances, the agency should have an opportunity to defend its evolving regulatory scheme rather than face automatic judicial invalidation.
Accordingly, given the express notation in Syracuse and what has transpired since then, petitioners fail to show that abrogation of the fairness doctrine alone resolves the issues presented in the instant case. The FCC’s prior opinions, including Syracuse, are relevant to the extent that the
III.
The question remains whether the rules can survive petitioners’ challenge in light of the NPRM, the Fairness Report, the Syracuse order, and petitioners’ contention that changes in the industry since 1967, including an expansion of communications outlets, undermine support for the rules. See 5 U.S.C. § 706. We first address two threshold issues, pertaining to the standard of review and the burden of persuasion, and then examine the explanation in the Joint Statement to determine whether retention of the rules is arbitrary and capricious under 5 U.S.C. § 706(2)(A).
A.
First, petitioners contend that, unlike opinions accompanying most agency orders declining to adopt a proposed rule, the reasoning in the Joint Statement does not warrant deference, as the FCC requests, because it does not reflect the FCC’s majority view. Rather than review the Joint Statement under the familiar standards of the APA, see 5 U.S.C. § 706, petitioners would have us subject the order to some unspecified degree of more intense scrutiny. The court’s 1998 order on mandamus rejected the premise of petitioners’ contention, holding that a deadlocked vote on a proposal to repeal a rule constitutes reviewable, final agency action in support of the status quo. See Radio-Television News Directors Ass’n, 1998 WL 388796.
Under petitioners’ theory, neither of the two joint statements would be entitled to any deference. The court would therefore lack a framework to guide its review; it would be left to pick the position it favored most, in effect becoming a phantom commissioner with power to break ties. Such subjectivity would be inconsistent with the APA’s limitation of the court’s role, succinctly put, to searching for faults within an agency’s reasoning rather than picking a contrary outcome that it prefers over an otherwise permissible agency decision. See 5 U.S.C. § 706. Petitioners’ novel theory of deference would also seemingly flout the Chenery doctrine, which limits the court’s review of an order to the rationales advanced by an agency and would bar the free-form review that petitioners apparently seek. See SEC v. Chenery Corp., 318 U.S. 80, 88, 63 S.Ct. 454, 87 L.Ed. 626 (1943). Furthermore, petitioners’ view overlooks the fact that settled agency rules are entitled to a presumption of validity such that failure to repeal them has some inherent justification; otherwise, regulatory schemes would be dangerously unstable. See, e.g., Motor Vehicle Mfr. Ass’n v. State Farm Mutual Auto. Ins. Co., 463 U.S. 29, 41-42, 103 S.Ct. 2856, 77 L.Ed.2d 443 (1983). If the force of the two dissenting commissioners’ views was insufficient to sway their colleagues, there is no reason why the mere fact of the dissent should erase the presumption of validity that the agency’s order would normally receive.
B.
The FCC appears to acknowledge its duty to explain the reasons for its action, noting in the Joint Statement that:
In the end, our task in this proceeding, just as it was in our review of the fairness doctrine, is to “make predictive and normative judgments” about the benefits and the burdens resulting from the two rules, and ultimately to determine whether the benefits outweigh the burdens. In our judgment this calculus leads us to a different result than the one reached by the prior Commission with respect to the fairness doctrine given the different considerations raised by the political editorial and personal attack rules.
Joint Statement at 24 (footnotes omitted). Yet, to the extent the FCC employed some sort of “calculus,” its analysis in the Joint Statement is opaque, relying on broad policy statements to justify much narrower rules despite having recently rejected similar policies in a related context. With only minor modifications, the rationales discussed in the Joint Statement could have been used, verbatim, to defend the fairness doctrine. In short, the FCC’s analysis in the Joint Statement bears little relation to the FCC’s present and past actions.
For the sake of argument, we will assume that the Joint Statement correctly negates the charge that the rules chill protected expression, impose undue administrative burdens on broadcasters, and have been rendered obsolete by the proliferation of new media technologies and outlets. Even so, the rules to some degree interfere with the editorial judgment of professional journalists and entangle the government in day-to-day operations of the media. The Supreme Court and the FCC have noted that both effects are cause for concern, though not fatal in moderation. See Arkansas Educ. Television Comm’n v. Forbes, 523 U.S. 666, 118 S.Ct. 1633, 1639-40, 140 L.Ed.2d 875 (1998); FCC v. League of Women Voters, 468 U.S. 364, 378, 104 S.Ct. 3106, 82 L.Ed.2d 278 (1984); CBS v. Democratic Nat’l Comm., 412 U.S. 94, 110, 93 S.Ct. 2080, 36 L.Ed.2d 772 (1973); see also Syracuse Peace Council, 2 F.C.C.R. at 5051-52; NPRM, 48 Fed.Reg. at 28298; Fairness Report, 102 F.C.C.R. at 190-92.
The first theory offered in the Joint Statement is that the “rules serve the public interest by helping to ensure that the same audience that heard the broadcast of an endorsement or personal attack be accessible to the individual concerned.” Id. The theory relies on an unstated premise that the public has a clear interest in hearing both sides of each issue on which a broadcaster elects to focus. The premise is no doubt sound. But, in abrogating the fairness doctrine, the FCC rejected the notion that this interest automatically justifies government intervention in the editorial processes of broadcasters. See Syracuse Peace Council, 2 F.C.C.R. at 5050-52. The rules therefore make sense only if there is a special interest, greater than the general interest addressed by the now-discarded fairness doctrine, in hearing responses to political editorials or personal attacks. The Joint Statement offers no such explanation. Although repeal of the fairness doctrine could in theory have left the challenged rules intact, the Joint Statement never presents a plausible explanation why political editorials and personal attacks are sufficiently meaningful to warrant regulation when other kinds of topics, editorials, and attacks do not. The FCC generally need not explain why it has declined to regulate something in order to justify a particular rule, but having expressly decided to repeal broad rules, it must explain why retaining similar (albeit narrower) rules is appropriate.
Second, the Joint Statement justifies retention of the rules for “precisely the same reasons” as the Supreme Court noted in Red Lion. Joint Statement at 4. According to the Joint Statement, these reasons-were that, absent the rules, “station owners and a few networks would have unfettered power to make time available only to the highest bidders, to communicate only their own views on public issues, people and candidates, and to permit on the air only those with whom they agreed.” Id. (quoting Red Lion, 395 U.S. at 392, 89 S.Ct. 1794).
The quoted language from Red Lion appears in the Court’s consideration of whether the political editorial and personal attack rules were “inconsistent with the First Amendment goal of producing an informed public capable of conducting its own affairs.” 395 U.S. at 392, 89 S.Ct. 1794. The Court concluded that there was no inconsistency. It did not purport, however, to hold that the rules would always be in the public interest. The mere fact that a rule is not unconstitutional does not therefore mean that its perpetuation is not arbitrary and capricious. Accordingly, the Joint Statement is flawed to the extent that it relies on a thirty-year-old conclusion that the challenged rules survive First Amendment scrutiny to justify the decision not to repeal them in the face of modern challenges to the rules’ consistency with the FCC’s regulatory mandate.
Moreover, the Joint Statement’s quotation from Red Lion rings hollow in view of the FCC’s repeal of the fairness doctrine. Licensees now have greater opportunities to “make time available only to the highest bidders, ... communicate only their own views on public issues, people and candidates, and ... permit on the air only those with whom they agree[ ].” Id. The caveat is that they must be careful not to editorialize about candidates' and not to allow personal attacks. Such artful evasion of a duty to provide balanced programming
Third, the Joint Statement notes that the “scarcity of broadcast frequencies provides a rationale for imposing public interest obligations on broadcasters.” Joint Statement at 9. Even accepting the factual premise of this statement, it provides no support for the specific rules under review. The mere fact that the FCC has the power to regulate broadcasters more intensely than other media does not also mean that it may impose any obligation it sees fit. Each regulation must be in the “public interest,” 47 U.S.C. §§ 307(a), 309(a), and none can be “arbitrary” or “capricious.” 5 U.S.C. § 706(2)(A). The scarcity rationale does not address either limit on the FCC’s discretion.
Fourth, the Joint Statement attempts to justify the challenged rules by reference to its authority under the equal time doctrine, which provides that “[i]f any licensee shall permit any person who is a legally qualified candidate for any public office to use a broadcasting station, he [or she] shall afford equal opportunities to all other such candidates for that office in the use of such broadcasting station.” 47 U.S.C. § 315(a) (1994); see also 47 U.S.C. § 312(a)(7) (1994). According to the Joint Statement, the challenged rules “complement” the “policies” underlying § 315(a).
Fifth, the Joint Statement explains that the political editorial rule:
is intended to provide citizens with the information necessary to enable them to exercise their vote in a more responsible and informed manner. In such respects, we believe that this particular rule goes to the very heart of our democratic electoral process.
Joint Statement at 10. Few would disagree with the idea that vibrant debate is good for democracy, but that alone cannot explain why editorials about candidates justify federal intervention when other types of editorials or non-editorial programming does not. The Joint Statement’s rationale would justify numerous salutary regulations — including the fairness doctrine — but it offers no explanation for the FCC’s choice to impose the ones at issue here. Moreover, the Joint Statement’s reasoning fails to address the concern raised in the NPRM that nothing inherent in the nature of an editorial necessitates countervailing speech to ensure balanced debate. See 48 Fed.Reg. at 28, 300. Many programming decisions add to and detract from the balance within the marketplace of ideas without regulatory consequence, but the Joint Statement never explains why editorials warrant special treatment.
There may be good reasons to focus on political editorials. If broadcasters want to use public resources overtly to push a private agenda by advocating a result in an election, a right of reply might be a minimally intrusive means of countering a licensee’s government-granted monopoly on access to the resource. The same could be said, however, to defend rights of reply on many issues of public concern.
Finally, the Joint Statement justifies the personal attack rule by noting that the airwaves should not be a “platform for attacks on personal character,” Joint Statement at 17, that the rule is targeted to provide a limited right of reply to the same audience that heard the attack, see id. at 18, and that the FCC only enforces the rule when a licensee acts in “bad faith,” id.
As with the political editorial rule, there may be sound reasons to regulate personal attacks. The problem here, however, is that whether viewed individually or as a whole, the explanations in the Joint Statement do not articulate them.
a
The foregoing deficiencies in the FCC’s analysis render its present explanation of its decision to retain the rules insufficient to permit judicial review.
First, the Joint Statement does not consider “the relevant factors” and therefore does not satisfy the FCC’s obligation to explain the reason for its decision. Citizens to Preserve Overton Park, Inc. v. Volpe, 401 U.S. 402, 416, 91 S.Ct. 814, 28 L.Ed.2d 136 (1971); see also FEC v. Rose, 806 F.2d 1081, 1088 (D.C.Cir.1986). After 1987, the instant rulemaking proceeding should have involved distinguishing political editorials and personal attacks, which are regulated, from subjects formerly covered by the fairness doctrine but that have been deregulated, such as non-editorial political commentary, editorials on political issues aside from candidate endorsements, and non-personal attacks. The FCC is mostly silent on this salient question, choosing in the Joint Statement to rebut specific attacks against the rules rather than articulating a rationale to justify the rules in the first instance. In other cases in which an agency suggests repealing a rule and then elects not to do so, the agency might be able to rely on the rationale it articulated when it first adopted the rule, and devote subsequent orders to defending the rule from attack. Here, however, the original rationale for the challenged rules — the fairness doctrine — has been abrogated, and the NPRM initiating the present proceeding acknowledged that the justification for the rules required an “especially searching” reexamination. 48 Fed.Reg. at 28,298. Under these circumstances, an order declining to repeal a rule must justify the rule despite the fact that the rule was justified when initially promulgated.
Second, the FCC’s explanation for retention of the rules is inconsistent with prior FCC actions that set a very high standard for the deliberations presently under review. The NPRM stated:
it is evident that our reexamination of the public interest justification for the personal attack and political editorial rules must be especially searching. Even as a general matter the [Communications] Act requires the Commission to refrain from interfering with licensees’ editorial judgements unless such action clearly is required in order to further the Congressional objectives of balanced coverage of public issues....*886 But where, as here, the rules go beyond general fairness doctrine obligations to impose specific rights [on] broadcast facilities, the statute requires us to proceed with particular caution.
48 Fed.Reg. at 28,298. Likewise, the FCC stated that “we are led to question the public interest justification for the [political editorial] rule,” id. at 28,299, and imposed upon itself “a particularly heavy burden ... to justify its application.” Id. at 28,300. Having framed the present rulemaking proceeding in terms of providing a persuasive rationale for a rule that seemed unnecessary, and having retained that framework, the FCC could not simply assume in the Joint Statement a need for the rule and focus on rebutting specific attacks levied against it.
The Joint Statement also does not reflect the significance of the FCC’s order in Syracuse, as well as the Fairness Report on which that order was based. Although abrogation of the fairness doctrine does not require repeal of the political editorial and personal attack rules, it does establish an agency precedent for declining to use the FCC’s power to redress a market failure in provision of balanced coverage of important issues. The exercise of such power may be appropriate in the instant case, but the agency must offer clear, cogent explanations for treating the two cases differently. It is not enough to note that one case is narrower than the other; there must be a reason why the more focused nature of the present rules shields them from the myriad defects that the FCC recognized in Syracuse. See Greater Boston Television Corp. v. FCC, 444 F.2d 841, 852 (D.C.Cir.1970). A well-reasoned, carefully documented order affirming the challenged rules could in theory have survived notwithstanding the FCC’s vacillation, delay, and deadlock. But these factors counsel against affirming the rules on the highly general foundation provided in the Joint Statement in light of the FCC’s prior actions questioning that foundation. Cf. Meredith Corp. v. FCC, 809 F.2d 863, 873 (D.C.Cir.1987) (“An agency is not required to reconsider the merits of a rule each time it seeks to apply it.... Here, however, the Commission itself has already largely undermined the legitimacy of its own rule”).
Finally, the Joint Statement recognizes that the current rules are broader than their rationales suggest, attempting to justify the rules with explanations that do not correspond with the rules’ breadth, and failing to address whether narrower rules would serve the FCC’s purposes. For example, the Joint Statement notes that scarcity in local markets justifies a targeted right of reply to local audiences without explaining why this rationale justifies a right of reply for national figures.
Consequently, as a matter of administrative law, the court cannot affirm the FCC’s order. Neither, however, is the court in a position to hold on this record that the challenged rules are inconsistent with the public interest or the First Amendment. The FCC’s failure to address relevant factors, distinguish applicable precedents, and explain the scope of its rules despite acknowledging that the rules might be too broad renders meaningful judicial review impossible because the court lacks a coherent rationale against which to weigh petitioners’ factual, policy, and constitutional claims. Petitioners’ claims each require the court to balance the rationale for the rules against their consequences.
IV.
As explained in Part II, there is nothing inherently inconsistent about preserving the two challenged rules despite abrogation of the fairness doctrine. Although the arguments that the FCC found persuasive in Syracuse and the Fairness Report apply on their face to the two challenged rules, petitioners have not explained why the FCC would be incapable, within the bounds of its discretion and expertise, of distinguishing the present context from what it confronted in Syracuse. Although we hold that the FCC adopted far too
There is a fine line between agency reasoning that is “so crippled as to be unlawful” and action that is potentially lawful but insufficiently or inappropriately explained. Checkosky v. SEC, 23 F.3d 452, 464 (D.C.Cir.1994) (opinion of Silberman, J.). In the former circumstance, the court’s practice is to vacate the agency’s order, while in the later the court frequently remands for further explanation (including discussion of relevant factors and precedents) while withholding judgment on the lawfulness of the agency’s proposed action. See id. at 463-64; International Union, United Mine Workers of America v. Federal Mine Safety & Health Admin., 920 F.2d 960, 966-67 (D.C.Cir.1990).
Here, two commissioners and some commentators, including intervenors and ami-ci,
. Petitioners are the Radio-Television News Directors Association ("RTNDA”), the National Association of Broadcasters (“NAB”), and the Freedom of Expression Foundation, Inc ("FEF”).
. Specifically, the political editorial rule provides, in part, that:
[w]here a licensee, in an editorial ... [endorses or ... [ojpposes a legally qualified candidate^] ... the licensee shall, withfin] 24 hours after the editorial, transmit to [the endorsed or opposed candidate] ... (A) [n]otification of the date and the time of the editorial, (B) [a] script or tape of the editorial and (C) [a]n offer of reasonable opportunity for the candidate or a spokesman of the candidate to respond over the licensee's facilities.
47 C.F.R. § 73.1930(a).
. Although Red Lion has been "the subject of intense criticism,” it is still binding precedent. Time Warner Entertainment Co. v. FCC, 105 F.3d 723, 724 n. 2 (D.C.Cir.1997) (Williams, J., joined by Edwards, C.J., and Silberman, Ginsburg, and Sentelle, JX, dissenting from denial of rehearing in banc); see also Branch v. FCC, 824 F.2d 37, 49-50 (D.C.Cir.1987).
. The FCC concedes in its brief that its “attention was drawn to [the pending] matter by” the mandamus petition.
. The dissenting commissioners take the same approach. See Joint Statement of Commissioners'Powell and Furchtgott-Roth at 5-10.
. This holding is law of the case. See La-Shawn v. Barry, 87 F.3d 1389, 1393 (D.C.Cir.1996) (in banc).
. Petitioners RTNDA and NAB cite Oil, Chemical & Atomic Workers Int'l Union v. NLRB, 46 F.3d 82, 92 (D.C.Cir.1995), for the proposition that a theory endorsed by only 2 of 4 commissioners does not warrant deference. However, in that case a fractured board developed distinct rationales for its decision interpreting and applying the Labor Management Relations Act, and the court therefore could not discern the policy that it was being
RTNDA and NAB also note that because the FCC concedes that the order is not binding precedent in future FCC cases, it likewise should not be entitled to deference by the court. This argument again misses the point of APA deference. In any event, there is no inconsistency from the perspective of the court between permitting the FCC to supplant rules achieved by deadlock with majority rules and respecting the FCC’s work-product, whether the result of deadlock or majority vote.
. Outside the broadcast context, a regulation requiring a media outlet to provide a right of reply to victims of personal or political attacks would face more severe First Amendment constraints. See Miami Herald Publ’g Co. v. Tornillo, 418 U.S. 241, 256-58, 94 S.Ct. 2831, 41 L.Ed.2d 730 (1974).
. For the same reasons, the FCC cannot rely solely on the fact that broadcasters are "trustees of the nation's airwaves,” Joint Statement at 14, even though a trustee has'less cause to complain about onerous burdens placed upon it than would an operator of a purely private enterprise. Although the "trustee” theory— which derives from the government's granting of private property rights in public resources — is distinct from theories premised on the scarcity of broadcast spectrum, and may independently justify regulation and reduced First Amendment scrutiny, cf. Time Warner Entertainment Co., 105 F.3d at 724 (Williams J., joined by Edwards, C.J., and Silberman, Ginsburg, and Sentelle, JJ., dissenting from denial of rehearing in banc); CBS Inc. v. FCC, 453 U.S. 367, 394-97, 101 S.Ct. 2813, 69 L.Ed.2d 706 (1981), simply reciting that fact cannot justify a particular burden that the FCC imposes.
. The FCC has developed a related rule that governs cases in which a candidate’s supporters, rather than the candidate herself, appear on a station. See Nicholas Zapple, 23 F.C.C.2d 707 (1970).
.Contrary to the FCC’s view in its brief, Red Lion cannot plausibly be read to hold that the statute shields these rules from repeal. In Red Lion, the Supreme Court noted that:
When a broadcaster grants time to a political candidate, Congress itself requires that equal time be offered to his opponents. It would exceed our competence to hold that the Commission is unauthorized by the statute to employ a similar device where personal attacks or political editorials are broadcast by a radio or television station.
395 U.S. at 385, 89 S.Ct. 1794. This analysis states only that if the political editorial and personal attack rules are otherwise sound exercises of agency discretion, the statute poses no obstacle to their adoption.
. Having rejected the significance of the equal time doctrine, we need not consider petitioners’ various contentions that the FCC’s reliance on the doctrine comes too late and with insufficient notice.
. For example, the FCC would permit a network to editorialize about tax policy, but would constrain a network’s discretion to endorse a particular candidate based on her views about tax policy. Likewise, a network has more freedom to endorse a ballot initiative than to endorse a candidate championing such an initiative. The FCC has not articulated a basis for the distinction.
. The FCC does not rely on the claim, questioned in its NPRM, that the personal attack rule in and of itself fosters discussion of controversial issues. See NPRM, 48 Fed.Reg. at 28,298. The focus now seems to be on addressing the merits of the attack — which the FCC sees as a prerequisite to meaningful debate on substantive topics — rather than on using the reply as a forum for discussion of public policy. See Joint Statement at 18-19.
. In defending the personal attack rule, the Joint Statement notes that "once an individual’s credibility is attacked, little credence will be given to his or her views on public issues.” Joint Statement at 18. Absent record support, this conclusory statement is compelling only if one presumes that audiences are less likely to think critically about personal attacks than other forms of commentary and that they focus extensively on the personal peccadillos of public figures. Neither proposition is obvious. Standing alone, without any elaboration, quantification, or tailoring to the specific rule at issue, it cannot justify a regulation requiring a right of reply.
. The NPRM does not bind the FCC, which is free to adopt a contrary position after consideration of public comments. See Commodity Futures Trading Comm’n v. Schor, 478 U.S. 833, 845, 106 S.Ct. 3245, 92 L.Ed.2d 675 (1986). However, the NPRM frames the rule-making proceeding, such that failure to consider the concerns that animated the rulemak-ing casts doubt on the reasonableness of the agency's decisionmaking process. Cf. Natural Resources Defense Council, Inc. v. SEC, 606 F.2d 1031, 1049 n. 23 (D.C.Cir.1979).
. For example, the fact that a national news network rarely covers local state assembly races may explain why a right of reply is necessary on a local network affiliate for a state assembly candidate maligned by that affiliate, but it does not follow that the local affiliate must also be the venue for a right of reply involving a presidential candidate.
. The Joint Statement expressly states that modification of the rules would be appropriate to align more closely regulatory burdens with regulatory purposes. See Joint Statement at 1, 15-16, 20. The record does not indicate that the FCC has taken any steps toward that end.
. The First Amendment "requires a critical examination of the interests of the public and broadcasters in light of the particular circumstances of each case." League of Women Voters, 468 U.S. at 381, 104 S.Ct. 3106. Although Red Lion affirmed the rules challenged here, the Court recognized that changed circumstances might be salient in future cases. See Red Lion, 395 U.S. at 393, 89 S.Ct. 1794. Also, the Court since Red Lion has increasingly focused on the editorial discretion of broadcasters, see, e.g., Arkansas Educational Television Comm'n, 118 S.Ct. at 1639, indicating that while the Red Lion framework may still be good law, its application to the instant rules may require updating. See also Fairness Report, 102 F.C.C.2d at 156 (critiquing the scarcity rationale).
.We note that while the Joint Statement expressly rejects a 1982 survey cited by petitioners that relied on old and possibly flawed data to show a chilling effect on editorializing, the FCC offered no updated or more credible information to the contrary. Joint Statement at 14.
. Unlike in the cited cases, petitioners here request that the court do more than set aside the order under review (which would leave the status quo intact), contending that the court should “direct the Commission” to "eliminate” or "repeal” the personal attack and political editorial rules. Because the court remands, we need not address the full scope of our remedial authority in cases where an agency order in a rulemaking initiated to consider repealing or modifying an existing rule fails to justify the rule.
. See briefs filed by the Media Access Project on behalf of intervenors — the Office of Communication, Inc., of the United Church of Christ, the Center for Media Education, the Washington Area Citizens' Coalition Interested in Viewers’ Constitutional Rights, Peggy Charren, and Henry Geller — and by amicus curiae Safe Energy Communication Council. The briefs emphasize the rule's early origins, the viability of a scarcity rationale, and the importance of the rules to assure balanced coverage of local election issues.
.A new rulemaking, accomplished expeditiously, would permit the FCC to work from a relatively clean procedural slate, consider modern factual and legal developments, and obtain comments on specific proposals to modify the rales. In practice, this might be the preferred way to create a record capable of rebutting petitioners' attacks, but we leave to the FCC the decision of how to proceed on remand.
