QUALITY KING DISTRIBUTORS, INC. v. L‘ANZA RESEARCH INTERNATIONAL, INC.
No. 96-1470
Supreme Court of the United States
Argued December 8, 1997—Decided March 9, 1998
523 U.S. 135
Allen R. Snyder argued the cause for petitioner. With him on the briefs were Jonathan S. Franklin, William T. Rintala, and J. Larson Jaenicke.
Raymond H. Goettsch argued the cause and filed a brief for respondent.
Deputy Solicitor General Wallace argued the cause for the United States as amicus curiae urging affirmance. With him on the brief were Acting Solicitor General Waxman, Assistant Attorneys General Hunger and Klein, Patricia A. Millett, Michael Jay Singer, and Irene M. Solet.*
*Briefs of amici curiae urging reversal were filed for the American Free Trade Association by Gilbert Lee Sandler and Jorge Espinosa; for Cosco Companies, Inc., et al. by Michael D. Sandler, Peter J. Kadzik, Richard Kelly, and Robert J. Verdisco; and for Jan-Bell Marketing, Inc., by Michael J. Gaertner.
JUSTICE STEVENS delivered the opinion of the Court.
Section 106(3) of the Copyright Act of 1976 (Act),
I
Respondent, L‘anza Research International, Inc. (L‘anza), is a California corporation engaged in the business of manufacturing and selling shampoos, conditioners, and other hair care products. L‘anza has copyrighted the labels that are affixed to those products. In the United States, L‘anza sells exclusively to domestic distributors who have agreed to resell within limited geographic areas and then only to authorized retailers such as barber shops, beauty salons, and professional hair care colleges. L‘anza has found that the American “public is generally unwilling to pay the price charged for high quality products, such as L‘anza‘s products, when they are sold along with the less expensive lower quality products that are generally carried by supermarkets and
L‘anza also sells its products in foreign markets. In those markets, however, it does not engage in comparable advertising or promotion; its prices to foreign distributors are 35% to 40% lower than the prices charged to domestic distributors. In 1992 and 1993, L‘anza‘s distributor in the United Kingdom arranged the sale of three shipments to a distributor in Malta;1 each shipment contained several tons of L‘anza products with copyrighted labels affixed.2 The record does not establish whether the initial purchaser was the distributor in the United Kingdom or the distributor in Malta, or whether title passed when the goods were delivered to the carrier or when they arrived at their destination, but it is undisputed that the goods were manufactured by L‘anza and first sold by L‘anza to a foreign purchaser.
It is also undisputed that the goods found their way back to the United States without the permission of L‘anza and were sold in California by unauthorized retailers who had purchased them at discounted prices from Quality King Distributors, Inc. (petitioner). There is some uncertainty about the identity of the actual importer, but for the purpose of our decision we assume that petitioner bought all three shipments from the Malta distributor, imported them, and then resold them to retailers who were not in L‘anza‘s authorized chain of distribution.
After determining the source of the unauthorized sales, L‘anza brought suit against petitioner and several other defendants.3 The complaint alleged that the importation and
II
This is an unusual copyright case because L‘anza does not claim that anyone has made unauthorized copies of its copyrighted labels. Instead, L‘anza is primarily interested in protecting the integrity of its method of marketing the products to which the labels are affixed. Although the labels themselves have only a limited creative component, our interpretation of the relevant statutory provisions would apply equally to a case involving more familiar copyrighted materials such as sound recordings or books. Indeed, we first endorsed the first sale doctrine in a case involving a claim by a publisher that the resale of its books at discounted prices infringed its copyright on the books. Bobbs-Merrill Co. v. Straus, 210 U. S. 339 (1908).4
In that case, the publisher, Bobbs-Merrill, had inserted a notice in its books that any retail sale at a price under
“What does the statute mean in granting ‘the sole right of vending the same‘? Was it intended to create a right which would permit the holder of the copyright to fasten, by notice in a book or upon one of the articles mentioned within the statute, a restriction upon the subsequent alienation of the subject-matter of copyright after the owner had parted with the title to one who had acquired full dominion over it and had given a satisfactory price for it? It is not denied that one who has sold a copyrighted article, without restriction, has parted with all right to control the sale of it. The purchaser of a book, once sold by authority of the owner of the copyright, may sell it again, although he could not publish a new edition of it.
“In this case the stipulated facts show that the books sold by the appellant were sold at wholesale, and purchased by those who made no agreement as to the control of future sales of the book, and took upon themselves no obligation to enforce the notice printed in the book, undertaking to restrict retail sales to a price of one dollar per copy.” Id., at 349-350.
The statute in force when Bobbs-Merrill was decided provided that the copyright owner had the exclusive right to “vend” the copyrighted work.6 Congress subsequently cod-
“Notwithstanding the provisions of section 106(3), the owner of a particular copy or phonorecord lawfully made under this title, or any person authorized by such owner, is entitled, without the authority of the copyright owner, to sell or otherwise dispose of the possession of that copy or phonorecord. . . .”9
The Bobbs-Merrill opinion emphasized the critical distinction between statutory rights and contract rights.10 In this case, L‘anza relies on the terms of its contracts with its domestic distributors to limit their sales to authorized retail outlets. Because the basic holding in Bobbs-Merrill is now codified in
III
The most relevant portion of
“Importation into the United States, without the authority of the owner of copyright under this title, of copies or phonorecords of a work that have been acquired outside the United States is an infringement of the exclu-
sive right to distribute copies or phonorecords under section 106, actionable under section 501. . . .”11
It is significant that this provision does not categorically prohibit the unauthorized importation of copyrighted materials. Instead, it provides that such importation is an infringement of the exclusive right to distribute copies “under section 106.” Like the exclusive right to “vend” that was construed in Bobbs-Merrill, the exclusive right to distribute is a limited right. The introductory language in
Notwithstanding the clarity of the text of
IV
L‘anza advances two primary arguments based on the text of the Act: (1) that
The Coverage of § 602(a)
Prior to the enactment of
First, even if
The category of copies produced lawfully under a foreign copyright was expressly identified in the deliberations that led to the enactment of the 1976 Act. We mention one example of such a comment in 1961 simply to demonstrate that the category is not a merely hypothetical one. In a report to Congress, the Register of Copyrights stated, in part:
“When arrangements are made for both a U. S. edition and a foreign edition of the same work, the publishers frequently agree to divide the international markets. The foreign publisher agrees not to sell his edition in the United States, and the U. S. publisher agrees not to sell his edition in certain foreign countries. It has been suggested that the import ban on piratical copies should be extended to bar the importation of the foreign edition in contravention of such an agreement.” Copyright Law Revision: Report of the Register of Copyrights on the General Revision of the U. S. Copyright Law, 87th Cong., 1st Sess., 125-126 (H. R. Judiciary Comm. Print 1961).
The argument that the statutory exceptions to
Section 501‘s Separate References to §§ 106 and 602
The text of
“(a) Anyone who violates any of the exclusive rights of the copyright owner as provided by sections 106 through 118 or of the author as provided in section 106A(a), or who imports copies or phonorecords into the United States in violation of section 602, is an infringer of the copyright or right of the author, as the case may be. . . .”
The use of the words “or who imports,” rather than words such as “including one who imports,” is more consistent with an interpretation that a violation of
Most directly relevant is the fact that the text of
Of even greater importance is the fact that the
In the context of this case, involving copyrighted labels, it seems unlikely that an importer could defend an infringement as a “fair use” of the label. In construing the statute, however, we must remember that its principal purpose was to promote the progress of the “useful Arts,”
Does an importer “sell or otherwise dispose” of copies as those words are used in § 109(a)?
Whether viewed from the standpoint of the importer or from that of the copyright holder, the textual argument advanced by the Solicitor General25—that the act of “im-
More important, the Solicitor General‘s cramped reading of the text of the statutes is at odds not only with
In sum, we are not persuaded by either L‘anza‘s or the Solicitor General‘s textual arguments.
V
The parties and their amici have debated at length the wisdom or unwisdom of governmental restraints on what is sometimes described as either the “gray market” or the practice of “parallel importation.”28 In K mart Corp. v. Cartier, Inc., 486 U. S. 281 (1988), we used those terms to refer to the importation of foreign-manufactured goods bearing a valid United States trademark without the consent of the trademark holder. Id., at 285-286. We are not at all sure that those terms appropriately describe the consequences of an American manufacturer‘s decision to limit its promotional efforts to the domestic market and to sell its products abroad at discounted prices that are so low that its foreign distributors can compete in the domestic market.29 But even if they do, whether or not we think it would be wise policy to provide statutory protection for such price discrimination is not a matter that is relevant to our duty to interpret the text of the Copyright Act.
Equally irrelevant is the fact that the Executive Branch of the Government has entered into at least five international trade agreements that are apparently intended to protect domestic copyright owners from the unauthorized importation of copies of their works sold in those five countries.30 The earliest of those agreements was made in 1991; none has been ratified by the Senate. Even though they are of course
The judgment of the Court of Appeals is reversed.
It is so ordered.
JUSTICE GINSBURG, concurring.
This case involves a “round trip” journey, travel of the copies in question from the United States to places abroad, then back again. I join the Court‘s opinion recognizing that we do not today resolve cases in which the allegedly infringing imports were manufactured abroad. See W. Patry, Copyright Law and Practice 166-170 (1997 Supp.) (commenting that provisions of Title 17 do not apply extraterritorially unless expressly so stated, hence the words “lawfully made under this title” in the “first sale” provision,
Notes
“§ 106. Exclusive rights in copyrighted works
“Subject to sections 107 through 120, the owner of copyright under this title has the exclusive rights to do and to authorize any of the following:
“(1) to reproduce the copyrighted work in copies or phonorecords;
“(2) to prepare derivative works based upon the copyrighted work;
“(3) to distribute copies or phonorecords of the copyrighted work to the public by sale or other transfer of ownership, or by rental, lease, or lending;
“(4) in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works, to perform the copyrighted work publicly;
“(5) in the case of literary, musical, dramatic, and choreographic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work, to display the copyrighted work publicly; and
“(6) in the case of sound recordings, to perform the copyrighted work publicly by means of a digital audio transmission.”
“This subsection does not apply to—
“(1) importation of copies or phonorecords under the authority or for the use of the Government of the United States or of any State or political subdivision of a State, but not including copies or phonorecords for use in schools, or copies of any audiovisual work imported for purposes other than archival use;
“(2) importation, for the private use of the importer and not for distribution, by any person with respect to no more than one copy or phonorecord of any one work at any one time, or by any person arriving from outside the United States with respect to copies or phonorecords forming part of such person‘s personal baggage; or
“(3) importation by or for an organization operated for scholarly, educational, or religious purposes and not for private gain, with respect to no more than one copy of an audiovisual work solely for its archival purposes, and no more than five copies or phonorecords of any other work for its library lending or archival purposes, unless the importation of such copies or phonorecords is part of an activity consisting of systematic reproduction or distribution, engaged in by such organization in violation of the provisions of section 108(g)(2).”
“§ 107. Limitations on exclusive rights: Fair use
“Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include—
“(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
“(2) the nature of the copyrighted work;
“(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
“(4) the effect of the use upon the potential market for or value of the copyrighted work.
“The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.”
