Procter & Gamble Co v. Amway Corporation, eProcter & Gamble Co v. Amway Corporation, e
The Procter & Gamble Co. (“P&G”) аppeals the award of attorneys’ fees and costs to Ja-Ri Corporation (“Ja-Ri”), the Amway Distributors Association Council (“ADAC”), and Internet Services Corporation (“Internet”) under
I.
P&G manufactures and distributes numerous household products. Since the late 1970’s and early 1980’s, rumors of links to Satanism have circulated throughout the United States. A common version alleges that P&G’s president admitted to worshiping Satan on a television talk show and that a portion of P&G’s profits goes to the church of Satan. The rumor has circulated in the form of voicemail messages and printed fliers.
P&G alleges that Amway.and its distributors started or spread the rumor in the 1980’s and began spreading it again in the mid-1990’s. Rather than suing Amway in the 1980’s, P&G worked with Amway’s corporate headquarters to stop the rumor. In 1995, however, the rumor resurfaced when Randy Haugen, an Amway Distributor, forwarded it to other Amway distributors via an internal telephone messaging system. Haugen served on the ADAC and was a very successful Amway distributor with a network of distributors throughout Utah, Nevada, Texas, Mexico, and Canada.
The rumor spread rapidly. Some distributors printed fliers containing the rumor and circulated them to consumers. P&G offered evidence that the number of Satanism rumors increased substantially in the states in which the majority of Hau-gen’s distributors live.
Within days of learning that the rumor was false, Haugen sent out a short retraction on the voice messaging system. Shortly thereafter, an Amway representative contacted Haugen and delivered a copy of a P&G “truth kit,” which explains that the rumor is false. Using the kit, Haugen sent out a second and more detailed retraction, but the rumor continued to spread for some time.
Amway’s distributors make money both from selling Amway products to the general рublic and from recruiting other distributors. Newly recruited distributors become “down-line” distributors who earn commissions for the “upline” distributors who recruited them. More senior and profitable distributors sell their products predominately to downline distributors rather than to consumers. There is high turnover among the more junior distributors. The most elite and profitable distributors rely on the sale of motivational tools rather than Amway products to earn large profits.
P&G alleged that this structure constitutes an illegal pyramid scheme and gave upline distributors a possible motive to repeat the rumor to the downline distributors beсause it might affect the ability
II.
In 1995, P&G filed a federal suit in Utah, alleging that Haugen, Freedom Associates, Inc., and Freedom Tools, Inc., circulated the Satanism rumor; P&G later joined Amway, Randy Walker, and Walker International Network as defendants. In 1996, P&G filed a second amended complaint alleging defamation, common law unfair competition, violations of the Utah Truth in Advertising Act, tortious interference, negligent supervision, аnd violations of the Lanham Act § 43(a),
On the day after the dismissal in Utah, P&G sued Haugen, Amway, ADAC, Ja-Ri, Internet, and other parties in Texas federal court, alleging that the defendants had (1) spread the Satanism rumor, (2) disparaged P&G’s Crest toothpaste, and (3) harmed P&G’s sales by luring people into Amway’s illegal pyramid scheme as distributors. The complaint asserted various causes of aсtion, including common law fraud, violations of the Lanham Act § 43(a), violations of the Racketeer Influenced and Corrupt Organizations Act (“RICO”),
The Texas district court granted Amway’s
The rеmaining claims and parties went to trial. At the close of P&G’s case, Amway moved for judgment as a matter of law (“j.m.l.”). The court granted j.m.l. and dismissed the § 43(a) claim against Amway, Walker, and Haugen based on the res judicata effect of the Utah final judgment. The Texas court dismissed the § 43(a) claim for disparagement against the remaining defendants because the First Amendment requires, and the plaintiffs had failed to present, evidence of “actual malice.” The court also dismissed the Texas Business and Commerce Code § 16.29 claim and all remaining claims. P&G appealed the decision on the merits.
The district court then issued three orders imposing sanctions on P&G by shifting attorneys’ fees and costs. It granted
In
Procter & Gamble Co. v. Amway Corp. (“P&G P),
The only claims currently before the district court relate to spreading the Satanism and Crest toothpaste rumors. The district court still must decide whether Amway and its distributors fraudulently spread the Satanism rumor and violated RICO, unlawfully disparaged P&G products under the Lanham Act, or unlawfully disparaged P&G products under Texas Business and Commerce Code § 16.29. P&G has never identified evidence that Ja-Ri, ADAC, or Internet spread the Satanism or Crest toothpaste rumor. In
P&G I,
we affirmed the decision that Ja-Ri and ADAC could not face alter ego, single business enterprise, or vicarious liability for the actions of Amway or downline distributors.
III.
P&G argues that the district court lacked jurisdiction to enter sanctions, because P&G already had appealed the final decision on the merits. Perfecting an appeal deprives the district court of jurisdiction to hear matters connected to the appeal.
Offshore Logistics Servs., Inc. v. Mut. Marine Office, Inc.,
The district court, however, retains jurisdiction to resolve motions for sanctions and attorneys’ fees while a judgment on the merits is pending on appeal.
2
Such
The district court did not alter the terms of its judgment on the merits and only repeated its earlier conclusions. Even if the court lacked jurisdiction to alter the judgment on the merits, it retained jurisdiction to resolve sanctions and fees issues; we decline to vacate and remand to force the district court to add a different label to the same order. That court plainly had jurisdiction to enter its order.
IV.
According to
The district court must find that the sanctioned attorney multiplied the proceedings both “unreasonably” and “vexatiously.”
FDIC v. Calhoun,
The district court must make detailed factual findings when imposing large sanctions in a complex case with an extensive record.
6
The court must (1) identify sanctionable conduct and distinguish it from the reasons for deciding the case on the merits,
7
(2) link the sanctionable conduct to the size of the sanctions,
8
and (3) differentiate between sanctions awarded under different statutes.
9
Specific findings permit effective appellate review of the validity and amount of fees.
Browning,
To shift the entire cost of defense, the claimant must рrove, by clear and convincing evidence, that
every facet
of the litigation was patently meritless,
Nat'l Ass’n of Gov’t Employees,
We review an order awarding sanctions under
V.
The Lanham Act provides that “[t]he court in exceptional cases may award reasonable attorney’s fees to the prevailing party.”
Several courts have held that a party can recover under
Courts permit prevailing plaintiffs to recover attorneys’ fees under
We have not articulated a very precise standard for determining when to award a prevailing defendant attorneys’ fees. In
Fuji Photo Film Co., Inc. v. Shinohara Shoji Kabushiki Kaisha,
On remand, the district court should consider the objective merits of the suit when determining whether P&G acted in good faith. In the context of prevailing plaintiffs, we have considered the existence or nonexistence of reasonable legal defenses probative of good or bad faith.
11
The vast majority of circuits have developed a separate test for prevailing defendants under
VI.
The sanctions orders in favor of Ja-Ri, ADAC, and Internet share two common, fatal flaws. First, the district court shifted fees and costs under
A.
The district court shifted fees from Ja-Ri to P&G only under
On summary judgment and at trial, P&G presented evidence of the following links between Amway and Ja-Ri: (1) Amway’s owners created Ja-Ri; (2) Amway and-Ja-Ri share the same address and telephone number; (3) Amway and Ja-Ri both engage in the distribution of Amway products; (4) Amway pays its employees to provide administrаtive, accounting, and selling services for Ja-Ri; (5) Amway pays Ja-Ri’s expenses; (6) Amway and not Ja-Ri compensates Ja-Ri’s officers and directors; (7) members of Amway’s founding
When Ja-Ri moved for summary judgment, the court considered the above evidence sufficient to create a fact question аbout participation in an illegal pyramid scheme, indirect liability for Amway’s actions when spreading the rumor, and vicarious or respondeat superior liability for the actions of downline distributors. The court found that the close links between Amway, Ja-Ri, and downline distributors justified including Ja-Ri as a party at trial. Despite these conclusions at summary judgment, the Ja-Ri sanctions order labeled the legal claims “groundless” and declared that P&G should have dismissed Ja-Ri.
The court committed three errors in the Ja-Ri sanctions order. First, it assessed the sanctions against the party. We must remand for the court to determine whether P&G’s counsel should bear these costs. 13
Second, the court failed to explain which claims P&G pursued vexatiously and unreasоnably. Several of these claims had potential merit. Ja-Ri does not contest its status as an upline distributor for Amway. Although we held in
P&G I
that P&G lacked standing to bring the Lanham Act illegal pyramid claim, we described the standing question as a close legal issue.
P&G I,
In P&G I, we refused to consider the alter ego, single business enterprise, and vicarious liability claims against Ja-Ri because P&G did not present a coherent argument on appeal. Id. at 559-60. We noted that the alter ego and single business enterprise theories appeared implausible; P&G never offered proof of an inequitable result that would justify piercing the corporate veil or imposing alter ego or single business enterprise liability. We did not, however, address the merits of the vicarious liability question. At summary judgment, the district court found that P&G created a fact question about Ja-Ri’s vicarious liability for the actions of down-line distributors. If, as Ja-Ri asserts on appeal, P&G failed to provide any factual basis for the claims at trial, the court should have explained that absence of support in its sanctions order. The record of the decisions on the merits cannot, standing alone, support the sanctions award.
The court does not explain this duty to dismiss or its application to the case before it. Does a plaintiff who provides summary judgment evidence of liability bear the burden of dismissing a defendant if it cannot prove the claims at trial? Or, does the plaintiff have a right to present its weak evidence to a jury? Why did the district court impose much larger fees in favor of ADAC, using almost identical language? The scant explanation raises many questions and cannot justify imposing sanctions in such an unusual posture; on remand, the court should reconsider its decision and should provide a more сomplete explanation for whatever decision it makes. 15
B.
The ADAC sanctions order contains the same language justifying sanctions under
P&G presented the following evidence to link Amway and ADAC at summary judgment and trial: (1) The founders and current owners of Amway created the ADAC; (2) ADAC’s membership consists solely of Amway distributors; (3) Amway рarticipates in the selection of half the ADAC board members; (4) the ADAC board meets three times a year to consider ways to improve Amway distributorships and makes recommendations to Anway; (5) Amway officers unilaterally approve the minutes of ADAC meetings; (6) Amway officers routinely use ADAC letterhead to communicate with distributors; (7) Amway’s documents and founders describe the relationship as a partnership; (8) ADAC establishes speaking guidelines and works in cooperation with Amway to develop rules and regulations; (9) ADAC’s board serves as a tribunal for hearing grievances against distributors and makes reсommendations to Amway. ADAC makes only recommendations to Amway, however, and lacks authority to discipline or sanction any distributor.
When ADAC moved for summary judgment, the district court found that P&G had created a fact issue as to whether ADAC could face indirect liability under Texas’s “alter ego” or “single business enterprise” theory. The court considered the above evidence sufficient to demonstrate a close link between Amway and ADAC and to raise factual issues about indirect liability. Despite the court’s earlier conclusions at summary judgment, the
The court committed the same errors under
Moreover, the district court does not even begin to justify shifting all of AD AC’s defense costs while shifting only a portion of Ja-Ri’s defense costs — a difference of over $200,000. The close relationship between Amway and ADAC appears to have justified impleading ADAC, and the court did not explain at what point the pursuit of this litigation became vexatious and unreasonable.
The court also failed to make findings sufficient to justify sanctions under
C.
The Internet sanctions order emphasizes that the district court had only P&G’s Lanham Act illegal pyramid claim before it at summary judgment. The sanctions order then explains that the court disposed of that claim at summary judgment because P&G lacked standing to bring the claim. The Internet sanctions order concludes that “for all the above-mentioned reasons,” P&G unreasonably and vexatiously multiplied the proceedings and acted in bad faith. The court shifted total costs and fees of $128,176.53 based on these findings.
P&G presented more tenuous evidenсe of Amway’s connection with Internet: (1) Dexter Yager’s three sons formed Internet and purchased the assets of Freedom Distributing Company, their father’s tool company; (2) Internet provides business support materials to Amway distributors; and (3) Internet’s success depends on selling Amway motivational materials. Internet, however, is not a downline distributor, and it has customers outside the Amway distribution network.
Athough P&G presented the weakest factual case against Internet at summary judgment, the Internet sanctions order does not sufficiently justify shifting fees. In addition to repeating the mistakes made in the Ja-Ri and ADAC orders, the court failed to find that the case against Internet lacked factual support but, instead, relied on a recitation of its reasons for granting the motion for summary judgment — P&G’s failure to satisfy the prudential standing requirements of the Lanham Act.
P&G’s belief that it might have standing under the Lanham Act, however, could well be considered reasonable for purposes of
The orders appealed from are VACATED and REMANDED for further proceedings as appropriate.
Notes
. In September 1998, the Utah district court granted defendants’ joint motion for summary judgment and dismissed the § 43(a) claim, holding that the misrepresentation did not relate to a product within the meaning of the Lanham Act. In March 1999, the Utah court granted summary judgment to the defendants on the defamation
per se,
vicarious liability, and negligent supervision claims, then entered a final judgment dismissing all of P&G's claims. The Tenth Circuit reversed,
P&G v. Haugen,
.
Thomas v. Capital Sec. Serv., Inc.,
.Thomas,
.
Any attorney or other person admitted to conduct cases in any court of the United States or any Territory thereof who so multiplies thе proceedings in any case unreasonably and vexatiously may be required by the court to satisfy personally the excess costs, expenses, and attorneys' fees reasonably incurred because of such conduct.
.
E.g., Maguire Oil Co. v. City of Houston,
.
Topalian v. Ehrman,
.
Topalian,
.
Conner,
.
Topalian,
. This court has not addressed this issue. The Sixth and Ninth Circuits, as well as a district court, have so held, however.
Gracie
v.
Gracie,
.
Pebble Beach,
.The Fourth, Seventh, Eighth, Ninth, Tenth, and District of Columbia Circuits have refused to endorse symmetrical tests for рrevailing plaintiffs and defendants; these courts permit district courts to consider the objective merits of the underlying suit as an independent factor.
Ale House Mgmt., Inc. v. Raleigh Ale House, Inc.,
Only the Second Circuit has endorsed
Fuji Photo's
holding that to recover fees under
. We remand where a district court obviously intended to levy sanctions for vexatiously and unreasonably multiplying the proceedings but accidentally sanctioned a party instead of an attorney.
Meadowbriar Home for Children
v.
Gunn,
.
Browning,
. A remand is the correct remedy where the district court has failed to offer an adequate explanation.
Conner,
.
Calhoun,