POLYGLYCOAT CORPORATION, Appellant/Cross Appellee,
v.
HIRSCH DISTRIBUTORS, INC., d/b/а Polyglycoat Southeast, Appellee/Cross Appellant.
District Court of Appeal of Florida, Fourth District.
*959 Mark B. Schorr of Becker, Poliakoff & Streitfeld, P.A., and Howard M. Weiss of Weiss & Feldman, P.A. (counsel withdrew after filing brief), Fort Lauderdale, for appellant/cross appellee.
Jesse S. Faerber of Fenster & Faerber, Plantation, for appellee/cross appellant.
WALDEN, Judge.
This was a suit on a contract. Trial produced a judgment in favor of plaintiff, Hirsch Distributors, Inc. Defendant, Polyglycoat Corpоration, appeals.
We affirm the judgment insofar as it determines liability. We reverse and remand for a new trial on the issue of damages.
During a substantial portion of the testimony concerning damages, the trial court excluded the parties. This act is an appellate grievance asserted by Polyglycoat. Gloria Fiveson was present at the trial as the designated corporate representative of Polyglycoat. She was excluded, leaving no one present in the courtroom on behalf of Polyglycoat except, of course, its attorney. This was еrror.
For as much as the record discloses, the basis for the court's exclusion was the protection of witnesses' trade secrets. Since such ban, assuming it was appropriate, would necessarily apply to any corporate representative whomever, we thereby distinguish the case of City of Miami Beach v. Washburn,
We reverse upon authority of Seaboard Air Line Railroad v. Scarborough,
Since the exclusion was limited to testimоny on the damages issues only, we bifurcate and require retrial only on the damage issues.
Additionally, parties are each variously aggrieved сoncerning the damage award. Upon retrial, more and different evidence may be presented. So we decline to academiсally exercise ourselves with specificity as to what was earlier done. We are, though, concerned with the trial court's approach to damages by way of lost profits. Without dictating the result which will depend upon future events, we do record generally our understanding of the principles applicable to this problem.
The general rule is that anticipated profits of a commercial business are too spеculative and dependent upon change in circumstances to warrant a judgment for their loss; but the rule is not an inflexible one, and if profits cаn be established with reasonable certainty, they are allowed. Massey-Ferguson, Inc. v. Santa Rosa Tractor Co.,
*960 However, if the business is completely destroyed, the proper total measure of damages is market value on date of loss. Aetna Life & Casualty Co. v. Little,
Affirmed in part, reversed in part, and remanded for a new trial оn the damage issues.
BERANEK and DELL, JJ., concur.
UPON MOTION FOR REHEARING
PER CURIAM.
In our earlier filed opinion, we reversed and remanded for a new trial on the issue of damages because, "During a substantiаl portion of the testimony concerning damages, the trial court excluded the parties."
Hirsch Distributors, Inc., d/b/a Polyglycoat Southeast has filed a lengthy Motion for Rehearing. A good part of it consists of inappropriate re-argument, which portions we choose to disregard without сomment.
There are two aspects of Hirsch's Motion which we do address.
First, Hirsch says that Polyglycoat Corporation did not object to the еxclusion of the parties. An examination of the transcript now, with that point in mind, reveals that Hirsch is correct there was no objection.
However, fatal to Hirsch's position is the fact that Hirsch brings this matter to our attention now, for the first time, in its Motion for Rehearing. The failure of Polyglycoat tо object was in nowise mentioned or alluded to in Hirsch's brief or at oral argument. How easy and how favorably dispositive it might have been for Hirsch to have included in its brief the fact that Polyglycoat did not object to the exclusion of the parties and there furnished the Court with its argument and authorities that hold that such exclusion would be nonactionable in the absence of an objection. Hirsch did not do so.
This Court will not depart from its dispassiоnate role and become an advocate by second guessing counsel and advancing for him theories and defenses which counsel еither intentionally or unintentionally has chosen not to mention. It is the duty of counsel to prepare appellate briefs so as to acquaint the Court with the material facts, the points of law involved, and the legal arguments supporting the positions of the respective parties. See Re: Estate of Barret,
We hold that matters not previously urged to this Court may not be raised for the first time on a Motion for Rehearing. O'Steen v. State,
Second, Hirsch asserts that the Court was incorrect in saying that the parties were absent during a "substantial portion" of the testimony. We have reread the testimony *961 concerning damages and agree with the analysis of it found in Polyglycoat's Supplemental Response to Motion For Rehearing. We will not burden this with a minute breakdown. We are altogether satisfied upon reconsideration that the absence was during a substantial portion and that such absence constituted harmful fundamental error.
The Petition For Rehearing is
DENIED.
BERANEK, DELL and WALDEN, JJ., concur.
