Pineda v. Williams-Sonoma Stores, Inc.Pineda v. Williams-Sonoma Stores, Inc.
Opinion
The Song-Beverly Credit Card Act of 1971 (Credit Card Act) (
Plaintiff sued defendant retailer, asserting a violation of the Credit Card Act. Plaintiff alleges that while she was paying for a purchase with her credit card in one of defendant’s stores, the cashier asked plaintiff for her ZIP Code. Believing it necessary to complete the transaction, plaintiff provided the requested information and the cashier recorded it. Plaintiff further alleges that defendant subsequently used her name and ZIP Code to locate her home address. 2
We are now asked to resolve whether
Facts and Procedural History
Because we are reviewing the sustaining of a demurrer, we assume as true all facts alleged in the complaint.
(Sheehan v. San Francisco 49ers, Ltd.
(2009)
In June 2008, plaintiff Jessica Pineda filed a complaint against defendant Williams-Sonoma Stores, Inc. 3 The complaint alleged the following:
Plaintiff visited one of defendant’s California stores and selected an item for purchase. She then went to the cashier to pay for the item with her credit card. The cashier asked plaintiff for her ZIP Code and, believing she was required to provide the requested information to complete the transaction, plaintiff provided it. The cashier entered plaintiff’s ZIP Code into the electronic cash register and then completed the transaction. At the end of the transaction, defendant had plaintiff’s credit card number, name, and ZIP Code recorded in its database.
Defendant subsequently used customized computer software to perform reverse searches from databases that contain millions of names, e-mail addresses, telephone numbers, and street addresses, and that are indexed in a manner resembling a reverse telephone book. The software matched plaintiff’s name and ZIP Code with plaintiff’s previously undisclosed address, giving defendant the information, which it now maintains in its own database. Defendant uses its database to market products to customers and may also sell the information it has compiled to other businesses.
Plaintiff filed the matter as a putative class action, alleging defendant had violated
The Court of Appeal affirmed in all respects. With respect to the Credit Card Act claim, the Court of Appeal relied upon
Party City Corp.
v.
Superior Court
(2008)
Plaintiff sought our review regarding both her Credit Card Act claim and her invasion of privacy cause of action. We granted review, but only of plaintiff’s Credit Card Act claim. 5
Discussion
We independently review questions of statutory construction.
(Imperial Merchant Services, Inc. v. Hunt
(2009)
In nonetheless concluding the Legislature did not intend for a ZIP Code, without more, to constitute personal identification information, the Court of Appeal pointed to the enumerated examples of such information in subdivision (b), i.e., “the cardholder’s address and telephone number.” (
There are several problems with this reasoning. First, a ZIP Code is readily understood to be part of an address; when one addresses a letter to another person, a ZIP Code is always included. The question then is whether the Legislature, by providing that “personal identification information” includes “the cardholder’s address” (
Second, the court’s conclusion rests upon the assumption that a complete address and telephone number, unlike a ZIP Code, are specific to an individual. That this assumption holds true in all, or even most, instances is doubtful. In the case of a cardholder’s home address, for example, the
More significantly, the Court of Appeal ignores another reasonable interpretation of what the enumerated terms in
There are several reasons to prefer this latter, broader interpretation over the one adopted by the Court of Appeal. First, the interpretation is more consistent with the rule that courts should liberally construe remedial statutes in favor of their protective purpose
(Lungren, supra,
Second, only the broader interpretation is consistent with
Even were we to conclude that the alternative interpretation urged by defendant and adopted by the Court of Appeal was reasonable, the legislative history of
In 1990, the Legislature enacted former section 1747.8
12
(Assem. Bill No. 2920 (1989-1990 Reg. Sess.) § 1), seeking “to address the misuse of personal identification information for, inter alia, marketing purposes, and [finding] that there would be no legitimate need to obtain such information from credit card customers if it was not necessary to the completion of the credit card transaction.”
(Absher, supra,
The Senate Committee on Judiciary’s analysis highlighted the motivating concerns: “The Problem [][]... [f] Retailers acquire this additional personal information for their own business purposes—for example, to build mailing and telephone lists which they can subsequently use for their own in-house marketing efforts, or sell to direct-mail or tele-marketing specialists, or to
A year later, in 1991, the Legislature amended former section 1747.8. (Assem. Bill No. 1477 (1991-1992 Reg. Sess.) § 2.) Two of the changes shed further light on the Legislature’s intent regarding former section 1747.8’s scope. First, the Legislature added a provision (former § 1747.8, subd. (d)) (former subdivision (d)) substantially similar to the subdivision (d) now in
Second, the 1990 version of former section 1747.8 forbade businesses from “requir[ing] the cardholder, as a condition to accepting the credit card, to provide personal identification information . . . .” (Stats. 1990, ch. 999, § 1, p. 4191.) In 1991, the provision was broadened, forbidding businesses from
U\r]equest[ing], or
requiring] as a condition to accepting the credit card . . . , the cardholder to provide personal identification information . . . .” (Stats. 1991, ch. 1089, § 2, p. 5042, italics added.) “The obvious purpose of the 1991 amendment was to prevent retailers from ‘requesting’ personal identification information and then matching it with the consumer’s credit card number.”
(Florez, supra,
To be sure, the legislative history does not specifically address the scope of
Thus, in light of the statutory language, as well as the legislative history and evident purpose of the statute, we hold that personal identification information, as that term is used in
We briefly address defendant’s contention that this construction violates due process. First, defendant argues such an interpretation is unconstitutionally oppressive because it would result in penalties “approach[ing] confiscation of [defendant’s] entire business . . . .” Not so. As we have previously noted (fn. 8,
ante
at p. 532), the statute “does not mandate fixed penalties; rather, it sets
maximum
penalties of $250 for the first violation and $1,000 for each subsequent violation.”
(Linder v. Thrifty Oil Co., supra,
Second, defendant contends that plaintiff’s interpretation renders the statute unconstitutionally vague and, thus, our adoption of that interpretation should be prospectively applied only. We are not persuaded. In our view, the statute provides constitutionally adequate notice of proscribed conduct, including its reference to a cardholder’s address as an example of personal identification information (
The judgment of the Court of Appeals is reversed and the case is remanded for further proceedings consistent with this decision.
Cantil-Sakauye, C. J., Kennard, J., Baxter, J., Werdegar, I., Chin, J., and Corrigan, J., concurred.
Notes
All unlabeled statutory references are to the Civil Code.
ZIP is an acronym that stands for “Zone Improvement Plan.” (U.S. Postal Service, Mailing Standards of the United States Postal Service: Domestic Mail Manual, ch. 602, subtopic 1.8.1 <http://pe.usps.com/text/dmm300/602.htm> [as of Feb. 10, 2011] (DMM).)
According to its Web site, Williams-Sonoma is “the premier specialty retailer of home furnishings and gourmet cookware in the United States.” (Williams-Sonoma, About Us <http://www.williams-sonoma.com/customer-service/about-us.html> [as of Feb. 10, 2011].) The company operates “more than 250 stores nationwide, a direct-mail business that distributes millions of catalogs a year, and a highly successful e-commerce site.” (Ibid.)
Both opinions were issued by Division One of the Fourth District Court of Appeal.
In its answer brief, defendant argues our jurisdiction to grant review lapsed under
The docket shows plaintiff’s petition for review was filed on November 25, 2009. On February 4, 2010, after 60 days had already run, an order was entered extending time for review to February 23, 2010, 90 days after the petition was filed. The order was entered nunc pro tone as of January 22, 2010, a date before the original 60-day window had expired. Defendant contends such a nunc pro tunc order was invalid. We disagree.
The petition was originally due to be considered prior to the expiration of the 60 days. Concluding we needed more time, we put the matter over to a later petitions conference. The act of putting the matter over necessarily included our extending time for review. However, the clerk inadvertently failed to enter an order reflecting that act. Under the circumstances, the nunc pro tunc order merely caused the record to show something that was actually done but that was mistakenly not entered in the record at the time the act was done. Thus, the use of a nunc pro tunc order was appropriate and our subsequent grant of review on February 10, 2010, was within this court’s jurisdiction. (See
Cowdery v. London & San Francisco Bank
(1903)
Party City,
upon which the Court of Appeal opinion heavily relies, assumes that a cardholder’s work address or telephone number constitutes personal identification information.
(Party City, supra,
Party City, supra,
169 Cal.App.4th at pages 510-511, by contrast, concludes that
Defendant points out that a cardholder’s name, which all parties agree can permissibly be obtained by the retailer, also appears on a driver’s license. This is true, albeit irrelevant, as subdivision (b) explicitly excludes information appearing on the credit card, such as a cardholder’s name, from the definition of personal identification information. (
The Court of Appeal did not discuss subdivision (d) of
The Court of Appeal did not discuss the legislative history of
The statute was later amended and renumbered as