Piantes v. Pepperidge Farm, Inc.Piantes v. Pepperidge Farm, Inc.
CORRECTED MEMORANDUM AND ORDER
I. INTRODUCTION
Plaintiff Costa H. Piantes (“Piantes”) brought this action against defendant Pepperidge Farm, Inc. (“PFI”), seeking declaratory and injunctive relief in connection with PFI’s unilateral termination of Piantes’ distributorship franchise. Piantes also seeks damages under M.G.L. ch. 93A.
Before me is PFI’s motion for summary judgment. Also before me is Piantes’ motion for leave to amend the complaint to add an additional claim for breach of an implied covenant of good faith and fair dealing.
For the reasons stated below, PFI’s motion for summary judgment is ALLOWED and Piantes’ motion is DENIED.
II. FACTS
A. The Consignment Agreements
PFI is a well-known producer of baked goods, which it sells in retail food stores throughout the United States. In order to deliver its products, PFI employs a force of independent contractors, to whom it grants geographically exclusive franchises.
On or about June 3,1968, Piantes and PFI entered into a written “consignment agreement”, under which PFI granted Piantes the franchise to deliver PFI products in certain suburbs of Boston. Under the terms of the agreement, Piantes was to receive PFI products on consignment, and was to sell them on a commission basis to chain-stores, at prices set by PFI. He also was permitted to make additional sales to non-chain stores at prices and profit margins which he could negotiate with the individual retailers.
Piantes paid PFI $7,000 for the franchise, of which $2,000 was his own savings, and $5,000 was borrowed from PFI. 1 In addition, he borrowed $2,600 to purchase a used delivery truck.
The consignment agreement gave both PFI and Piantes the right to terminate their franchise relationship. Piantes could terminate by selling all or part of the franchise to a new franchisee (with PFI’s approval), or by providing PFI with 30 days notice of his intent to terminate. PFI could terminate the franchise in the event that Piantes violated one of a list of enumerated “for cause” provisions, and it could also terminate the agreement for no reason at all, provided that it paid Piantes 125% of the fair market value of the franchise, as determined by a panel of arbitrators.
Piantes continued as a PFI franchisee for the next 24 years, developing his territory into one of the highest volume PFI franchises in the country. On four occasions during that period, in 1974, 1976, 1977 and 1978, Piantes and PFI agreed to modify the terms of the franchise — by adding new products to be delivered and/or by splitting off part of the territory to another franchisee. In each instance, Piantes and PFI entered into a new consignment agreement with substantially the same language as the prior ones.
B. The Route Restructuring Dispute
In the fall of 1992, PFI was contemplating introducing a new “Crunchy Snacks” product line to retail stores in Massachusetts, and anticipated that this would result in a significant increase in the amount of product which each of its franchisees would be delivering. PFI determined that Piantes’ route was already operating at or above its capacity, and so decided to ask him to agree to sell off a portion of his route (“a route split”).
On November 23, 1992, PFI’s Area Sales Manager, Wayne Eriksen, asked Piantes to attend a meeting at which route splitting would be discussed. Piantes told Eriksen that he was not interested in a route split at that time, and refused to attend the meeting.
On December 3, 1992, James D’Avolio, PFI’s Manager of Retail Distribution told Piantes that PFI was committed to restructuring its routes and sought his cooperation.
On or about January 1, 1993, Piantes spoke with Ralph DeVito, PFI’s Vice President of Sales. DeVito reiterated that if Pi-antes did not agree to split off and sell a portion of his route, PFI would “take him out” without cause.
On or about January 12, 1993, PFI’s Regional Sales Manager, Robert Crider, called Piantes. He explained to Piantes why PFI wanted to restructure his route, and asked him once again to consider splitting off part of his route. Piantes once again refused.
On January 23, 1993, Crider, D’Avolio and Eriksen confronted Piantes at the Star Market in Wellesley during a delivery, and told him that they had termination papers in hand. They offered him one last chance to agree to a route split off. Piantes said he would consider it only after they allowed him to deliver the new “Crispy Snacks” product line for a year. At this point, they handed Piantes written notice that his franchise had been terminated, effective that same day.
PFI subsequently offered to pay Piantes the sum of $226,221.50, which it claims to be 125% of the value of his route, in order to settle his claim under the termination clause. Piantes has apparently refused to accept this payment, and has also refused to invoke the contractual arbitration procedure to determine the amount to which he is entitled.
C. PFI’s Oral Representation
Piantes acknowledges that all of the consignment agreements he executed with PFI contained clauses permitting PFI to terminate his franchise upon payment to him of 125% of its fair market value. He contends, however, that these provisions were made inoperative by certain statements made by James Carhoff, who was PFI’s District Sales Manager at the time Piantes executed the first consignment agreement in 1968.
According to Piantes, he had been interested in entering a franchise agreement with PFI because his brother was already a PFI franchisee on Cape Cod and had recommended the company to him. Accordingly, between February and May, 1968, Piantes completed a franchise application and credit forms, and submitted them to PFI. In May, 1968, Carhoff informed Piantes that his application had been approved.
Piantes then met Carhoff at the PFI depot in Belmont. Carhoff showed him the consignment agreement, reviewing and explaining each of its terms. Piantes read the agreement and, he says, objected to the termination without cause provision described above. He asked why he should buy a franchise if PFI could terminate it without cause. Piantes says that Carhoff told him that “the only way this [clause] would be executed is if the company decided to go in-house, pull out of the area or distribute the product themselves, which they wouldn’t do because it was too costly.” Piantes never asked to have this statement put in writing, nor did he ask for an opportunity to review the contract with a lawyer. Rather he signed the contract as it was written.
Although Piantes subsequently signed four revised consignment agreements, Piantes never inquired again about the status of the termination clause. According to Piantes, however, he was told at the time of each signing that, except for certain specified changes, the term and conditions of each new agreement did not represent a change from previous agreements. Piantes also states that he was reassured that his route would not be terminated because DeVito once told him that it was too expensive for PFI to “go in-house” and that PFI was “not in the business of running routes.”
III. SUMMARY JUDGMENT STANDARD
A
motion for summary judgment will be granted when all the relevant pleadings, viewed in the light most favorable to the non-moving party, present no genuine issue of material fact such that the moving party is entitled to judgment as a matter of law. Fed.R.Civ.P. 56(c);
Aponte-Santiago v. Lopez-Rivera,
IV. ANALYSIS
Counts I and II of the Complaint seek a declaration that the termination without cause provision of the consignment agreement is unenforceable against Piantes, and an injunction prohibiting such enforcement. Count III seeks damages under M.G.L. eh. 93A. All three counts rely on the same legal contentions, namely that a) PFI intentionally and fraudulently misrepresented its intentions with respect to the termination without cause provision, b) PFI is estopped from enforcing the provision, and c) that the provision is unconscionable. Accordingly, I will address each of these contentions in turn.
A. Misrepresentation
To recover for misrepresentation or fraud under Massachusetts law, a plaintiff must prove that “the defendant made a false representation of material fact with knowledge of its falsity, that the defendant made' the statement for the purpose of inducing the plaintiff to act thereon, and that the plaintiff relied upon that statement to his or her detriment.”
Bolen v. Paragon Plastics, Inc.,
In my view, Carhoffs statements, upon which Piantes claims to have relied, clearly fall in the category of non-actionable opinion. Piantes alleges that he asked Carhoff why he should enter into a franchise agreement that could be terminated without cause. In response, Carhoff allegedly said that the agreement would only be terminated in certain circumstances, namely in the event that PFI pulled out of the region, or chose to service the route in-house. Carhoff then opined that this would never happen, as the region was profitable and in-house service was too expensive.
Nothing Carhoff said could reasonably be interpreted as an absolute promise never to terminate the franchise agreement. Carhoff never said that the termination clause was inoperative, or did not mean what it said. Rather he suggested, in response to Piantes’ expression of concern, that given the economics of the situation, he thought that the termination elause would never be exercised. This is not fraud, but persuasive salesmanship. As it turns out, Carhoffs prediction proved to be accurate for almost 25 years.
Moreover, even if Carhoffs statements can be understood as a promise, they are still not actionable unless Piantes’ reliance on them was reasonable
(Trifiro v. New York Life Insurance Co.,
Neither was Piantes’ reliance on Carhoffs statements reasonable under the circumstances. When one party to a contract
The facts in this case are easily distinguishable from those in
McEvoy,
upon which Piantes heavily relies. In
McEvoy,
the defendant, Norton, a large corporation, entered into an oral agreement with McEvoy, a small travel agency, whereby McEvoy was to become Norton’s exclusive travel agent for the Worcester area. The parties, who had had a non-exclusive business relationship for many decades, agreed that this would be a “long-term” arrangement. Relying on this understanding, McEvoy entered into a five year lease in Norton’s office building, and, at considerable expense, hired extra personnel and purchased additional equipment necessary to handle the anticipated business.
After the agreement was in force for two months, Norton presented McEvoy with a written version of the contract which it asked McEvoy to sign. McEvoy objected that the contract provided that it could be terminated by Norton on 60 days notice, and that it was renewable yearly. In the language of
Trifiro,
he plainly inquired further and sought assurances and clarification before relying.
Trifiro,
As it turned out, a change in tax laws had made Norton’s arrangement with McEvoy less economically attractive, and, at the very time these representations were being made, Norton was actively considering alternatives to using McEvoy as its exclusive agent.
In effect, the situation in McEvoy can accurately be described as one in which the defendant, having entered into an oral contract not to its liking, intentionally misled— that is, lied to — the plaintiff in order to induce the plaintiff to sign a written contract contradicting the oral agreement, a contract which provided defendant with a means of relieving itself of its original obligation. Norton, in essence, tricked McEvoy, taking unfair advantage of the relationship of trust which Norton had acquired in their 25 years of earlier business dealings relationship.
By contrast, the contract Piantes was asked to sign did not contradict any earlier agreement with PFI, nor was it presented to him with any illicit purpose. Piantes had had ' no prior dealings or negotiations with PFI. He was presented with a standard form contract the terms of which he did not like, and after perfunctory inquiry, was assured (accurately, as it turned out), that the offending term was unlikely to be invoked. The holding in
McEvoy
is thus entirely consistent with my conclusion that Piantes’ alleged reliance is simply not reasonable as a matter of law, and cannot serve as the basis for a misrepresentation claim.
Trifiro,
Piantes contends that éven if Carhoffs statements were not fraudulent, they constituted a promise which PFI is now es-topped from disavowing. A claim for promissory estoppel
2
is established by showing that the promisor made a promise upon which the promisee reasonably relied to his detriment, and where injustice can be avoided only by enforcement of the promise.
Loranger Construction Corp. v. E.F. Hauserman Co.,
For the reasons I have stated above, I find that Carhoffs statements to Piantes constituted an expression of opinion, and not a promise to Piantes, and that his reliance upon those statements, in the face of a contradictory -written contract, was unreasonable as a matter of law. Moreover, I find that even if Carhoffs statements were a promise upon which Piantes reasonably relied, enforcement of the promise is not necessary to prevent injustice against Piantes.
There is no question that Piantes has benefitted tremendously from his purported reliance on Carhoffs statements. For the past 25 years, been able to use the route to earn a living and provide for his family. Moreover, after investing only $2,000 of his own savings, Piantes obtained a route franchise for which PFI is now willing to pay him in excess of $225,000, which amount he can submit to arbitration if he wishes. Nothing in the record suggests that PFI’s monetary offer was not made in good faith. Thus, there is no evidence that Piantes will suffer any inequitable loss from PFI’s failure to enforce Carhoffs supposed promise. In short, there is no injustice to be remedied because Piantes has not suffered a loss which cannot be remedied under the terms of the contract, terms which PFI appears willing to observe. 3
C. Unconscionability
As a final reason not to enforce the termination without cause provision of the consignment agreement, Piantes contends that the clause is unconscionable. Under Massachusetts law, unconscionability “must be determined on a case-by-case basis, with particular attention to whether the challenged provision could result in oppression and unfair surprise to the disadvantaged party and not to allocation of risk because of superior bargaining power.”
Waters v. Min Ltd.,
The Supreme Judicial Court has recognized both procedural and substantive aspects of the unconscionability doctrine. A contract may be procedurally unconscionable
The Zapatha case is particularly instructive, since it also concerns a challenged franchise termination clause. In Zapatha, the plaintiffs were owners of a convenience store franchise. Under the terms of the franchise agreement, the defendant franchisor agreed to license its trademark, and provide the plaintiffs with confidential merchandizing methods. It also agreed to furnish the store, and to pay its utility bills and certain other operating expenses. In exchange, the plaintiffs agreed to pay for the initial cost of stocking and staffing the store, and to pay the defendant a percentage of their sales as a franchise fee. After one year, the agreement was terminable without cause by either party on 90 days notice. In the event that the defendant terminated, it was obliged to buy back all of the plaintiffs’ inventory at 80% of retail prices.
The
Zapatha
Court rejected the plaintiffs’ claim that the termination clause was unconscionable. The court first noted that termination without cause provisions are not per se unconscionable under Massachusetts law.
Turning to the substance of the agreement, the Court found the termination clause was not oppressive. Analyzing the relative benefits for each party to the agreement, the Court observed that in exchange for their initial investment, the plaintiffs were able to take over a going business, using equipment provided by defendants. More importantly, there was “no potential for forfeiture or loss of investment” nor was there a question of a “reasonable time to recoup the franchisees initial investment”, since the plaintiffs were entitled to net profits during their ownership of the franchise, and a guaranteed buyback of their invested inventory upon termination.
Id.
at 294-295,
Although Piantes’ agreement with PFI differs in numerous superficial details from the one at issue in Zapatha, I find that, in terms of its economic fairness, it does not differ in any meaningful aspect and is, if anything, less oppressive. As to the question of surprise, there is no evidence to suggest that Piantes was not aware of the clause in question. Indeed, the clause had been in force for 24 years, and Piantes has signed five different versions of the agreement containing it. By his own admission, Piantes complained about the clause at the time he originally executed the agreement. Thus there can be no question that he was aware of it.
As for the substance of the agreement, I find nothing in it which constitutes a gross disparity of consideration, or an otherwise unfair provision. The consignment agreement and PFI’s financing of it required Pi-antes to invest a relatively small sum ($2,000 in cash), in exchange for receiving the exclu
By contrast, the Zapatha franchise agreement, while requiring more advance notice of termination to the franchisee, was less generous financially. Although it did not require a payment to the franchisor to become a franchisee, it did provide that the franchisee was to make an equivalent investment in initial inventory. When the termination clause was invoked, the franchisor was required to pay only 80% of the retail value of the inventory, and needed pay nothing for the goodwill value of the franchise itself.
The PFI agreement is not only fair in theory, but in practice as well, as is amply demonstrated by the very facts of this case. Piantes began his business in 1968 for a total cash investment of approximately $2,000, and a total financial exposure of $10,000, including the financed cost of the franchise and the cost of his truck. Apparently through his own hard work, he built up the route to be one of the most successful in the country, so successful that PFI admits that it is now worth almost $200,000, or about twenty times what Piantes paid for it. Under the terms of a
Zapatha
type franchise agreement, PFI would be liable to Piantes for no more than the value of his inventory, and perhaps his trucks.
4
Instead, PFI has offered to pay Piantes in excess of $225,000, an amount representing 125% of the actual value of his route. Far from there being any “potential for forfeiture or loss of [Piantes’] investment”,
(Zapatha,
Finally, it is true that, unlike the Zapatha agreement, the agreement here requires no advance warning of termination. This, however, is of only theoretical concern. The undisputed evidence shows that Piantes received numerous oral warnings from PFI management that his intransigence would lead to termination, and was well aware of PFI’s intentions in this regard. The warnings began on December 3, 1992, 50 days prior to the actual termination. In any event, any disadvantage to Piantes from this short-notice termination provision is more than offset by the 25% premium over fair market value which PFI is required to pay to terminate the agreement.
In sum, Piantes has “failed to sustain [his] burden of showing that the agreement allocated the risks and benefits connected with termination in an unreasonably disproportionate way and that the termination provision was not reasonably related to the legitimate commercial needs of [PFI].”
Zapatha,
D. Leave to Amend (Good Faith and Fair Dealing)
Piantes has filed a motion for leave to amend the complaint to add a fourth count, for breach of the implied covenant of good faith and fair dealing. PFI opposes this motion on the grounds that it is untimely and prejudicial.
Leave to amend “shall be freely given when justice so requires.” Fed.R.Civ.P. 15(a);
Correa-Martinez v. Arrillaga-Belendez,
Massachusetts law implies in every contract a covenant of good faith and fair
Piantes recites a laundry list of allegations against PFI which he claims demonstrates that PFI acted in an unfair manner to deprive Piantes of the benefits of the consignment agreement. Piantes alleges, for example, that he spent 24 years building up the route for PFI’s advantage, and that PFI terminated his agreement because of personal animosity, or a desire for personal gain, on the part of PFI’s managers. None of these (or his other) allegations, however, supports Piantes’ burden of showing that PFI’s actions were motivated by a desire to destroy or injure Piantes’ right to receive the fruits of the consignment agreement.
Anthony’s Pier Four,
The consignment agreement provided Pi-antes with two primary benefits. One was the exclusive right, while the franchise agreement was in effect, to deliver PFI products to retailers in the franchise area and to earn commissions on those deliveries. In the event, however, that PFI chose to terminate its relationship with him, Piantes was entitled to compensation, in the form of 125% of the fair market value of the route. Thus, Piantes had no absolute right to his route under the contract, he only had a right to the route, or to the contractually determined amount of compensation. There is absolutely no evidence to suggest that PFI, in bad faith or otherwise, attempted to deprive Piantes of this disjunctive right. Rather, the undisputed evidence suggests that PFI, having made a business decision to restructure its routes, became exasperated with Piantes’ refusal to cooperate in this endeavor, and chose to exercise its option to terminate its relationship with him. They fully intended to, and in fact did, offer to pay Piantes the compensation that to which he was entitled under the agreement.
It is irrelevant that, as Piantes alleges, certain of PFI’s lower level managers may have been motivated to terminate Piantes franchise by a desire to increase their bonuses or to improve their apparent performance by meeting internal quotas. What is missing from Piantes’ case is any evidence that their actions were motivated by a desire to deprive Piantes of what he reasonably could have expected to receive under the contract, namely continued work on his route, or the contractually determined compensation which he was offered.
The covenant of good faith and fair dealing is often raised in eases involving franchise disputes, as the franchise relationship provides ample opportunity for a large corporate franchisor to take unfair advantage of a small franchisee who is dependent on the franchisor for its business. Typically, the franchisee will allege that the franchisor is unfairly competing with the franchisee, or is undermining the franchisee’s ability to reasonably exploit the economic value of the franchise for which he contracted.
See Dunfee v. Baskin-Robbins, Inc.,
In every case, the crux of the claim is that the franchisor has reduced or destroyed the value of plaintiffs investment in the franchise.
See Dunfee,
Even where some loss of value is shown, courts have been unwilling to intercede where the contract terms give the defendant a clear right to act as it did and where there is no evidence of fraud, deceit or misrepresentation.
See, e.g. Zapatha,
In sum, the evidence supports neither Pi-antes’ claim that PFI’s termination was motivated by bad faith, or that it deprived him of the fruits of his agreement. Accordingly, I find that Piantes’ motion to amend the complaint to add a claim of breach of the covenant of good faith and fair dealing is futile, and therefore should be DENIED.
Y. CONCLUSION
For the foregoing reasons, defendant’s motion for summary judgement is ALLOWED and plaintiffs motion to amend the complaint is DENIED. This action is, accordingly, dismissed.
SO ORDERED.
Notes
. PFI was selling the route on behalf of the estate of its former owner, who had died.
. Massachusetts courts use the term "reliance”.
See Loranger Construction Corp. v. E.F. Hauserman Co.,
. Compare the injustice which was remedied in the following cases:
Cellucci v. Sun Oil Co., 2
Mass.App.Ct. 722, 728-729,
. Piantes claims to have invested $27,000 over the course of 24 years to purchase three new delivery trucks.