Changes in technology have relegated the fax machine to a marginal role virtually everywhere but the courtroom. There, the fax machine reclaims some of its old luster, given its role in lawsuits against defendants alleged to have burdened fax machines and their owners with unwanted ads. Under the Telephone Consumer Protection Act (TCPA), it is unlawful to fax an "unsolicited advertisement."
The plaintiff in this case, Physicians Healthsource, Inc. (PHI), contends that A-S Medication Solutions LLC (A-S Solutions) violated the TCPA by faxing an advertisement to the members of the class PHI represents without their prior express permission. PHI also contends that Walter Hoff, the CEO of A-S Solutions, is personally liable. Judge Joan Gottschall, to whom this case was previously assigned, certified a class of similarly situated plaintiffs. PHI has moved for summary judgment on liability.
Background
A-S Solutions acquired a portion of another business, Allscripts, via a sale of assets. After A-S Solutions acquired this segment of Allscripts, it sent a fax to the 15,666 numbers Allscripts had compiled for its customers. A-S Solutions contends that Allscripts only had the fax numbers of customers who permitted such faxes. So, to fully explain this suit, the Court begins by reviewing Allscripts' practices, even though it is not a party to this case.
Allscripts was in the business of medication dispensing. In providing this service, it frequently sent faxes to its customers. Brian Moffett, the Rule 30(b)(6) witness for Allscripts, testified that the company tracked its customers through a customer relationship management software known as Salesforce. In Salesforce, a customer like PHI could manage its own account, which enabled it to add or delete its fax number. The customer could also check a box that indicated the customer did not want to receive communications. PHI did not check the box.
Moffett also testified that Allscripts had a policy of obtaining a customer's permission before sending faxes. (In repeating the parties' use of the term "permission" here, the Court does not reach any legal conclusions.) He described a hypothetical situation in which Allscripts would obtain customer permission to send a fax:
So I'm working with a client, and I need to show them how to do something. I would type it out on a piece of paper, and I would say, hey, can I fax this to you. They would say yes. We gained permission. Boom. I'd send it over to them.
D.E. 270, Pl.'s Ex. 3 at 26-27 (Moffett Dep.). Likewise, Moffett testified, if a prospective *976customer wanted additional information, Allscripts would "always ask for permission" before sending a fax.
On March 2, 2009, A-S Solutions agreed to purchase the medication-dispensing portion of Allscripts' business. Allscripts continued to operate the remainder of its business after the sale. Lauren McElroy, the A-S Solutions Vice President of Marketing, drafted a fax to send to the former Allscripts customers, targeted to a list of recipients generated from Allscripts' Salesforce database. McElroy testified that Walter Hoff, the CEO of A-S Solutions, directed her on what to write in the fax that produced this litigation.
On February 10, 2010, McElroy e-mailed another A-S Solutions employee, Marcello Barth: "[Hoff] says Good to Go! Start sending them out and let me know when the list is complete." Pl.'s LR 56.1 Resp. to Defs.' Stat. of Add'l Facts ¶ 33. Barth, using a computer program, sent the fax to 15,666 fax numbers from Salesforce. The fax was successfully delivered to 11,422 numbers. A fax was successfully transmitted to PHI's number on February 18, 2010. The fax advertised PedigreeRx, a new service A-S Solutions offered, provided A-S Solutions' contact information, and referenced "The A-S Medication Solution Quality Service Guarantee." D.E. 270, Pl.'s Ex. 1 (Fax). A-S Solutions itself never sought or obtained permission from any of the recipients before sending the fax. As Hoff later testified, he believed "[A-S Solutions] didn't need to. We were part of Allscripts' joint marketing arrangement." Defs.' LR 56.1 Resp. to Pl.'s Stat. of Facts ¶ 47.
PHI filed suit in state court, and A-S Solutions removed the case to federal court.
All persons or entities who were successfully sent the Fax providing "A-S Medication Solutions, LLC, Quality Service Guaranteed," and "Ask about our new PedigreeRx Solution!," between February 10, 2010 and February 28, 2010.
D.E. 202 at 11 (Sept. 27, 2016 Mem. Op. & Order). PHI moved to strike affidavit evidence that it contends was disclosed after the close of discovery; Judge Gottschall denied this motion. On October 16, 2017, the case was reassigned to the undersigned judge pursuant to
Discussion
As indicated earlier, it is unlawful to send an unsolicited advertisement via fax. An advertisement is "unsolicited" if it is "transmitted to [a] person without that person's prior express invitation or permission, in writing or otherwise."
*977PHI has also moved for summary judgment on the personal liability of Hoff, the CEO of A-S Solutions. To obtain summary judgment, PHI must establish that there is no "genuine, triable issue of material fact." Celotex Corp. v. Catrett ,
As a prefatory note, the TCPA directs the Federal Communications Commission to "prescribe regulations to implement the requirements" of subsection § 227(b).
I. Advertisement
First, the fax was an advertisement. An advertisement under the TCPA is "any material advertising the commercial availability or quality of any property, goods, or services."
II. Sender
Second, the defendants were senders of the fax. A "sender" is "the person or entity on whose behalf a facsimile unsolicited advertisement is sent or whose goods or services are advertised or promoted in the unsolicited advertisement."
III. Sending
Third, the February 2010 fax was sent via computer to the plaintiffs' fax machines. The defendants do not contest that 11,422 faxes were successfully transmitted.
IV. Prior express permission
A. Burden of persuasion
The parties' primary dispute involves A-S Solutions' invocation of the defense of prior express permission. This is an affirmative defense on which A-S Solutions bears the burden of persuasion. Physicians Healthsource, Inc. v. A-S Medication Sols., LLC ,
PHI relies on a statement by the FCC that "[s]enders that claim their facsimile advertisements are delivered based on the recipient's prior express permission must be prepared to provide clear and convincing evidence of such permission."
*978In the Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 ,
Courts, not administrative agencies, generally establish the burden of persuasion when, as in the TCPA, Congress is silent. In Woodby v. INS ,
With these considerations in mind, the Court is unconvinced that the FCC's 2006 Order establishes the level of persuasion required. Nor is the Court otherwise persuaded that clear and convincing evidence is required to establish the prior express permission defense. As A-S Solutions argues, the preponderance of evidence standard is generally the proper standard for "a monetary dispute between private parties." Addington v. Texas ,
The Hobbs Act does not bar the Court from deciding this point.
B. The evidence
PHI contends that it is undisputed that A-S Solutions did not obtain prior express permission. A-S Solutions argues that Allscripts obtained prior express permission and that this permission is valid for A-S Solutions. Before addressing the argument in detail, the Court notes that *979the FCC's 2006 Order says that "the sender must obtain the prior express invitation or permission from the consumer" before faxing an ad.
A-S Solutions (a term that the Court will use for the remainder of this section to identify both A-S Solutions and Hoff) contends it may rely upon the permission that Allscripts obtained. In response, PHI contends that A-S Solutions has not established that Allscripts ever obtained prior express permission. Second, PHI argues that, even if Allscripts had obtained permission, the permission is not valid for A-S Solutions. Third, PHI asserts that A-S Solutions failed to comply with another FCC regulation and that its failure to do so vitiates any permission it might have obtained. PHI's first argument entitles it to summary judgment, so the Court need not resolve the other two points.
A-S Solutions has not presented evidence that would permit a reasonable jury to find that Allscripts obtained prior express permission from the recipients of the fax. The TCPA does not define the term "prior express invitation or permission." See
The evidence A-S Solutions offers to show that Allscripts obtained express permission-that Allscripts customers extended permission with the understanding they were agreeing to receive faxed ads-is insufficient to permit a reasonable finder of fact to find in A-S Solutions' favor on the affirmative defense.
So I'm in support, and this is valid in 2010. I would say, hey, I've got something I need to send you. Example would be there's a hurricane. We used to send hurricane notices out to the states affected to say here is what you needed to do for a disaster and, you know, to prepare for a disaster for data integrity, and we would say, hey, I have your fax *980number here.... Is that valid? Yes.... Can I send you this fax? Yes. Boom.
Id. at 51-52. This does not describe permission in which the customer "understand[s] that by providing a fax number, he or she is agreeing to receive faxed advertisements." 2003 Order,
The second type of evidence that A-S Solutions cites likewise falls short of the mark. A-S Solutions notes that Allscripts employed a Salesforce portal in which customers could add or remove their fax numbers and indicate that they did not wish to receive communications from Allscripts. PHI did not check the box. But this does not get A-S Solutions any closer to showing Allscripts obtained prior express permission. The simple fact of adding a fax number into Salesforce does not show or even permit a reasonable inference that the customer agreed to receive faxed ads. The customer may have simply been filling in all of the blanks or may have intended only to receive ordinary fax messages in the course of business, as opposed to advertisements. Moreover, the FCC has precluded using a "negative option"-that is, giving a recipient the option not to receive faxed ads-to establish express permission. 2006 Order,
Third, A-S Solutions cites deposition testimony by a PHI employee and affidavits from about a dozen class members that it contends shows they provided prior express permission. A-S cites the following deposition testimony by a PHI employee named Gearline Monhollen:
Q: ... Did you communicate with Misys and Allscripts through any other means?
A: No. Well, other than faxing maybe. Like if - they would call me and say, you know, "Can I fax this over to you?" I would say, "Yes." And I would left staff know I was expecting a fax. And it would come. And I could complete whatever it was that they gave me. And I would fax it back.
...
Q: ... And would Misys or Allscripts fax you various types of materials and information?
A: Yes.
Q: And you contented [sic] to receive those faxes from Misys and/or Allscripts?
A: Permission wasn't asked. They arrived in - Cathy Curtis went through the faxes. And if it was due to purchasing disks or due to an upgrade or system down or, you know, whatever it may be, it was given to me to acknowledge - to respond to, if I needed to.
Q: Right. But I just want to back [sic] and clarify what you said earlier. That you would ask them for information. And you would ask them to send you information. And they would sent it to you by fax?
A: Well, they would say, "Can we send this over to you by fax?" And I would say, "Yes."
Defs.' Ex. L at 68-69. This is hardly evidence of prior express permission for Allscripts to send advertisements ; there is no indication of what materials Monhollen was talking about (not to mention the fact that she squarely testified that "[p]ermission wasn't asked"). And the other excerpt *981of Monhollen's testimony cited by A-S Solutions, see Pl.'s LR 56.1 Resp. to Defs.' Stat. of Add'l Facts ¶ 21, on its face does not even reference Allscripts. In addition, the deposition testimony by PHI's principals cited by A-S Solutions-an affirmative answer by one to a question of whether a fax "would have been welcome," see Defs.' Ex. M at 228, and testimony by the other that "it would be reasonable to get additional information," see Defs.' Ex. C at 130-comes nowhere close to evidence from which prior express permission to send the fax at issue in this case reasonably could be inferred.
The class member affidavits fall into two categories. The first set-nine of them-were obtained in the Allscripts lawsuit. Eight of these are cookie-cutter declarations in which the declarant says:
We have used Allscripts' (or one of its predecessor's) products (among others) within at least the past six years. I do not specifically remember receiving any particular faxes from Allscripts (or a predecessor) promoting its (or others') products or services, but in general, I have consented to receiving such communications from Allscripts and others, in the past and currently as well.
See Defs.' Grp. Ex B. The ninth says the same thing but without the parenthetical references to Allscripts' predecessor(s).
Finally, A-S Solutions cites five declarations it obtained in the present case. They are equally weak, equivocal, or off-point. One declarant says that she doesn't recall receiving any faxed ads, but if she did she would have given permission and would have no objection. See Defs.' Ex. G ¶¶ 6-7. A second says that she doesn't specifically giving Allscripts or A-S Solutions permission to send faxed ads, but from her custom and practice "I would have given" such permission. Defs.' Ex. I ¶ 5. A third says that she "consented to receive Allscripts' product information via fax at the beginning of our business relationship." Defs.' Ex. H ¶ 3. Another declarant says that when her employer's company "provided its fax number to Allscripts, it agreed to and consented to receive faxes from Allscripts regarding Allscripts' products and services." Defs.' Ex. K ¶ 7. And the fifth says that in 2007, her company started purchasing from Allscripts. "At that time I wanted to receive information regarding these products and services, and consented to receive this information by fax." The company "agreed to and consented to receive faxes from Allscripts regarding Allscripts' products and services." Defs.' Ex. J ¶¶ 3, 5. None of these declarations would permit a reasonable fact finder to find prior, express permission.
A-S Solutions' evidence does not create a triable dispute. At a general level, it involves declarants who state they consented to receive information, in some cases product information, from Allscripts. It is uniformly too thin to permit a reasonable jury to conclude that "consented," as used in the declarations, meets the legal definition of "prior express permission." See 2006 Order,
Most of these declarations are insufficient for a second reason: they do not describe the content of the faxes that the declarants purportedly consented to receive. To provide prior express permission, a recipient must understand that he or she has agreed in advance to receive faxed advertisements. 2003 Order,
Taken together, A-S Solutions' evidence does not create a triable issue of material fact. A reasonable factfinder might be able to conclude that some class members permitted Allscripts to send them particular faxes, but not that class members gave prior express permission to Allscripts to fax them advertisements.
The Court observes that it is not surprising that the evidence A-S Solutions has provided misses the mark. A-S Solutions concedes that it never obtained prior express permission to send faxed advertisements. Rather, it relies, and says it relied at the time, on whatever Allscripts had done before. But there is no indication that Allscripts ever attempted to document, contemporaneously or otherwise, whatever permissions it claimed to have obtained. Perhaps just as importantly, A-S Solutions has not pointed in its brief to any evidence that it did any real due diligence on this point at the time it purchased Allscripts' business other than simply taking Allscripts' word for it. It is unsurprising that A-S Solutions would be able to come up with, after the fact, evidence relevant to its TCPA liability that it evidently never sought at the time.
PHI also contends that senders must contemporaneously document the permission they obtain and that Allscripts' failure to record permissions dooms A-S Solutions' argument. Pl.'s Mem. in Supp. of Summ. J. at 12. Because A-S Solutions failed to present sufficient evidence that Allscripts customers expressly permitted faxed ads, the Court need not resolve whether the law obligates A-S Solutions to present particular evidence recording Allscripts' prior express permission.
In sum, PHI has established the requirements for TCPA liability, and defendants have not presented evidence that would support a finding in their favor on the affirmative defense of prior express permission. The Court thus need not deal with PHI's other arguments in support of summary judgment.
Separately, A-S Solutions argues at length that PHI inappropriately seeks a class judgment in the form of a common fund recovery. This argument is premature. PHI has not sought summary judgment *983on damages. Thus this is an issue for another day.
V. Hoff's liability
Finally, the Court addresses Hoff's personal liability for the TCPA violation. "[A]n officer may be personally liable under the TCPA if he had direct, personal participation in or personally authorized the conduct found to have violated the statute, and was not merely tangentially involved." Texas v. Am. Blastfax, Inc. ,
A-S Solutions relies on Mais v. Gulf Coast Collection Bureau, Inc. , No. 11-61936-Civ.,
Conclusion
For the foregoing reasons, the Court grants PHI's motion for summary judgment on the question of liability [dkt. no. 269]. Both A-S Medication Solutions LLC and Walter Hoff are liable to the plaintiff class. The John Doe defendants are dismissed. The case is set for a status hearing on August 30, 2018 at 9:30 a.m. to set a schedule for further proceedings needed to bring the case to a conclusion, and to discuss the possibility of settlement.
PHI filed a separate, ongoing suit against Allscripts over unrelated faxes. Physicians Healthsource, Inc. v. Allscripts Health Sols., Inc. , No.
For ease of reference, the Court employs "prior express permission" as shorthand for "prior express invitation or permission."
PHI incorrectly states that Judge Gottschall "held" that this standard was required in the order granting class certification. Rather, Judge Gottschall's opinion noted the FCC order that PHI cites, and her comment was not essential to the grant of class certification.
As PHI notes, A-S Solutions failed to provide the "short numbered paragraphs" that the Local Rules envision in its Local Rule 56.1(b)(3)(C) statement, particularly in the paragraphs relating to this issue. The Court was able to review A-S Solutions' statement, but it did not do itself any favors by forcing the Court to parse its sprawling statements of fact. See, e.g. , Defs.' LR 56.1 Stat. of Add'l Facts ¶ 20.
