*123 Opinion
Physicians Committee for Responsible Medicine (hereafter PCRM) appeals an order granting the motion of defendant and respondent Tyson Foods, Inc. (hereafter Tyson) pursuant to Code of Civil Procedure section 425.16 to strike four causes of action of PCRM’s complaint. We reverse.
PROCEDURAL BACKGROUND
In a suit for injunctive relief, PCRM alleges that Tyson made false and deceptive representations about chicken products that it sold to consumers in California. PCRM alleges it is a nonprofit health-advocacy organization, which claims to have 24,000 members in the state. Tyson is the world’s largest poultry producer and sells more than 25 percent of the total chicken meat products consumed by Americans.
The complaint alleges that Tyson engaged in two advertising campaigns, which disseminated false and deceptive statements about its products, in violation of Business and Professions Code section 17500. The first and second causes of action concern advertisements carried on the allrecipes.com Web site, in which Tyson allegedly portrayed chicken meat as a “heart-healthy” food and advised consumers to serve chicken “as often as you like.” The advertisement then lists Tyson’s chicken products that have been certified by the American Heart Association as being low in saturated fats and cholesterol. PCRM alleges that the advertisement creates “the false and misleading impression” that chicken “is a health food that can protect against the risk of developing heart disease.” It alleges further that “the majority of Tyson chicken products contain substantial levels of fat and cholesterol, the consumption of which will not only fail to reduce the risk of heart disease, but is actually likely to increase such risk.”
A second advertising campaign, alleged in the third through sixth causes of action, appeared in high-circulation magazines in California and was broadcast on television programs. PCRM alleges that “[ejach advertisement claims that Tyson chicken products are ‘all natural.’ In particular, the ads state, ‘You give them [referring to the reader’s children] quality chicken that’s all natural because you can.’ In smaller print, the ads state, ‘Every Tyson chicken product begins with all natural chicken. That means there are no additives, and it’s minimally processed. And that means a lot.’ ” PCRM alleges that, in fact, “Tyson raises its chickens in a ‘factory farm’ system in which the chickens are genetic mutations that do not exist in nature, the chickens are vaccinated, the chickens are medicated immediately after being hatched, the chickens are crowded together by the tens of thousands under one roof, and *124 the chickens are' routinely and regularly fed antibiotics at therapeutic and sub-therapeutic levels to combat and prevent diseases facilitated by the unnatural overcrowding and to stimulate an unnatural growth rate.” PCRM claims that the representations in this campaign not only constitute false advertising within the terms of Business and Professions Code section 17500 but also an “unfair and fraudulent” business practice proscribed by Business and Professions Code section 17200.
The complaint prays for injunctive relief enjoining Tyson from making the alleged false and deceptive representations regarding its chicken products; requiring Tyson to undertake a public information campaign “to correct and remedy its current and prior false and deceptive advertising”; and requiring Tyson “to place appropriate warnings on its chicken products and on any advertising for its chicken products indicating the possible health consequences of consuming those products.”
Tyson responded by filing a demurrer, a motion to strike portions of the complaint pursuant to Code of Civil Procedure section 436, and a motion to strike the complaint in its entirety pursuant to Code of Civil Procedure section 425.16, commonly know as the anti-SLAPP statute (an acronym referring to strategic lawsuits against public participation). We are concerned here only with the anti-SLAPP motion, which attacks the complaint as alleging causes of action arising from Tyson’s exercise of its right of free speech “in connection with a public issue.”
In an order filed on June 10, 2003, the trial court found that Tyson met its burden under the anti-SLAPP statute “of demonstrating that all of plaintiff’s claims arise from acts done by Tyson in furtherance of its right of free speech in connection with a public issue.” Under the anti-SLAPP statute, the burden then shifted to PCRM to show a probability that it would prevail on these claims. In this respect, the court distinguished between the advertisements promoting chicken as a “heart-healthy” food and those claiming chicken products to be “natural.” It found that PCRM satisfied its burden of demonstrating a probability of success with respect to the advertisement representing Tyson products to be beneficial to a healthy heart but “failed to meet its burden of presenting evidence sufficient to demonstrate a probability of success” with respect to the third through sixth causes of action, involving representation that Tyson’s products are a “natural” food. Accordingly, the court granted Tyson’s anti-SLAPP motion to strike with respect to the third through sixth causes of action.
PCRM moved for reconsideration of the order granting in part the motion to strike. The trial court granted the motion for reconsideration but affirmed *125 its earlier order. Pursuant to Code of Civil Procedure section 425.16, subdivision (j), PCRM filed a notice of appeal from the portion of the order granting the anti-SLAPP motion with respect to the third through sixth causes of action.
DISCUSSION
A. Application of Senate Bill No. 515
The appeal presents the initial, and dispositive, issue of whether reversal is required by the enactment during the pendency of the appeal of Senate Bill No. 515 (2003-2004 Reg. Sess.), codified as Code of Civil Procedure section 425.17. The statute was intended to curb abuse of the anti-SLAPP statute (the anti-SLAPP statute). It was signed into law on September 6, 2003, shortly after filing of the notice of appeal, and became effective on January 1, 2004. 1
As stated in the seminal decision,
Aetna Cas. & Surety Co.
v.
Ind. Acc. Com.
(1947)
The repeal of a statutory right or remedy, however, presents entirely distinct issues from that of the prospective or retroactive application of a statute. A well-established line of authority holds: “ ‘ “The unconditional repeal of a special remedial statute without a saving clause stops all pending actions where the repeal finds them. If final relief has not been granted before the repeal goes into effect it cannot be granted afterwards, even if a judgment has been entered and the cause is pending on appeal.
The reviewing court must dispose of the case under the law in force when its decision is
rendered.” ’ [Citations.]”
(People v. Bradley
(1998)
In
Beckman v. Thompson
(1992)
In
Governing Board v. Mann
(1977)
Reversing the declaratory judgment, the court held “although repeals by implication are not favored [citation], when, as here, a subsequently enacted specific statute directly conflicts with an earlier, more general provision, it is settled that the subsequent legislation effects a limited repeal of the former statute to the extent that the two are irreconcilable. [Citations.] Accordingly,
*127
at present plaintiff school district enjoys no statutory authority to dismiss Mann on the basis of his past possession of marijuana conviction.”
(Governing Board v. Mann, supra,
We regard the anti-SLAPP statute as being a statutory remedy falling within these precedents. The anti-SLAPP statute provides a procedure for the early dismissal, before trial or discovery, of meritless cases aimed at chilling first amendment rights. To invoke the statute, a defendant must file a motion to strike directed at the plaintiff’s pleadings and supported by affidavits. All discovery proceedings are stayed upon the filing of the motion. (Code Civ. Proc., § 425.16, subd. (g).) To secure dismissal of the action, the defendant must make a prima facie showing that the cause of action arises from “any act of that person in furtherance of the person’s right of petition or free speech under the United States or California Constitution in connection with a public issue” as that phrase is defined by subdivision (e) of the section. If the defendant succeeds in making this showing, the burden then shifts to the plaintiff to establish a reasonable probability that the plaintiff will prevail in the action. (Code Civ. Proc., § 425.16, subd. (b)(1).) An order granting dismissal under this procedure is subject to appeal. (Code Civ. Proc., § 425.16, subd. (j).)
In
Robertson
v.
Rodriguez
(1995)
Code of Civil Procedure section 425.17 clearly deprives Tyson of any basis to strike PCRM’s suit pursuant to the anti-SLAPP statute. Subdivision (c) of section 425.17 provides: “Section 425.16 [the anti-SLAPP statute] does not apply to any cause of action brought against a person primarily engaged *128 in the business of selling or leasing goods or services, . . . arising from any statement or conduct by that person if both of the following conditions exist: FD (1) The statement or conduct consists of representations of fact about that person’s . . . goods, or services, that is made for the purpose of obtaining approval for, promoting, or securing sales or leases of . . . the person’s goods or services, ... [1] (2) The intended audience is an actual or potential buyer or customer, . . . notwithstanding that the conduct or statement concerns an important public issue.” The present suit comes squarely within this provision: PCRM alleges deceptive advertising practices, consisting of misleading statements about Tyson’s chicken products, that were made for the purpose of promoting sales of these products. Since subdivision (c) of section 425.17 applies unambiguously to PCRM’s suit, we do not need to consider whether subdivision (b) also applies.
Under Beckman and Mann, the repeal during the pendency of appeal of the statutory basis for striking PCRM’s suit would call for reversal of the trial court’s order. Hence, if we assume that the trial court properly applied the anti-SLAPP statute in granting Tyson’s motion to strike, the enactment of Code of Civil Procedure section 425.17 operated as a repeal of the statutory authorization for the court’s order and mandates reversal. This conclusion makes it unnecessary to reach the merits of the trial court’s interpretation of the anti-SLAPP statute. Reversal is called for whether or not the trial court erred in its interpretation of the statute. If there was no error in its interpretation, the order granting the motion to strike still must be reversed as being predicated on a statutory power of dismissal that was extinguished during the pendency of the appeal.
The recent decision
Brenton v. Metabolife International, Inc.
(2004)
The
Brenton
decision reasoned that the defendant’s “authority to seek dismissal under section 425.16 ‘rests solely on statutory grounds, and thus under the settled common law rule the repeal of the . . . statutory authority [by newly enacted section 425.17] necessarily defeats’ the effort to invoke the
*129
statute to justify dismissal, ‘even if a [trial court] judgment has been entered and the cause is pending on appeal.’ ”
(Brenton v. Metabolife International, Inc., supra,
Arguing that the
Brenton
decision is unpersuasive, Tyson maintains that the anti-SLAPP statute is not a remedial statute but rather confers a substantive immunity from suit. It relies on
Myers
v.
Philip Morris Companies, Inc., supra,
In support of its characterization of the anti-SLAPP statute as a statutory immunity, Tyson cites a federal decision applying the federal procedural rule governing appeals from collateral orders.
(Batzel
v.
Smith
(9th Cir. 2003)
The procedural issue adjudicated in Batzel bears no analogy to the issue on appeal in this case, but we recognize that the court accurately analyzed the statute as shielding defendants from the burden of trial of meritless claims. In this respect, the anti-SLAPP statute serves an interest analogous to a limited immunity from suit. But statutory remedies commonly serve an interest in efficient and early adjudication that diminishes the burden of litigation. The forum non conveniens statute at issue in Beckman v. Thompson, supra, 4 Cal.App.4th 481, falls within this description. The importance of this interest does not *130 transform the statute to anything other than a statutory remedy. Thus, the fact that the anti-SLAPP statute shields litigants from trial of meritless claims arising from the exercise of first amendment freedoms does not alter the fact that it serves as a mechanism for early adjudication of such claims, in other words, as a statutory remedy.
B. Constitutionality
Lastly, Tyson argues that Code of Civil Procedure section 425.17, subdivision (c), did not effect a partial repeal of the anti-SLAPP statute because it is a constitutionally invalid attempt “to regulate speech concerning ‘important public issue[s].’ ” It predicates this contention on the language of subdivision (c) that exempts defined statements for the marketing of goods from Code of Civil Procedure section 425.16, “notwithstanding that the . . . statement concerns an important public issue.” (Code Civ. Proc., § 425.17, subd. (c).)
We do not consider, however, that Code of Civil Procedure section 425.17, subdivision (c), restricts or regulates speech by redefining the availability of a procedure for early adjudication of claims. This contention was expressly rejected in
Brenton.
The defendant there argued that section 425.17, subdivision (c), did not satisfy the standards of
Central Hudson Gas & Elec. v. Public Serv. Comm’n
(1980)
The
Brenton
court relied in part on language from
Regan v. Taxation with Representation of Wash.
(1983)
DISPOSITION
The order granting Tyson’s motion to strike the third through sixth causes of action pursuant to Code of Civil Procedure section 425.16 is reversed. 2
Marchiano, P. J., and Stein, J., concurred.
Respondent’s petition for review by the Supreme Court was denied September 22, 2004. George, C. J., did not participate therein.
