Aрpellants contend that the City of El Paso unconstitutionally abridged their speech rights under the Texas and United States constitutions by enacting excessive *257 ly restrictive zoning ordinances. The district court dismissed their case in accordance with a jury’s verdict that El Paso’s ordinances do not effectively deny them a reasonable opportunity to open and operate their adult businesses. Because we fault the district court’s instructions to the jury, we reverse the court’s judgment and remand this case for further proceedings.
I. BACKGROUND
Appellаnts operate bars, bookstores, and movie theaters in El Paso which convey sexually-oriented, though non-obscene, expression to patrons (adult businesses). El Paso’s city council enacted a series of zoning ordinances (the Ordinances) by March 1988 which prohibit these businesses from locating within 1,000 feet of churches, schools, residences, nurseries, parks, and each other. See El Paso, Tex., Ordinances 6169 (1978), 8926 (1987), 9326 (1988); El Paso, Tex., Code art. II § 20.08.080.A (March 1989). El Paso police began ticketing adult businesses, which were all required to relocate under the Ordinances, in April 1988. Appellants responded with this suit in which they claim that the Ordinances unconstitutionally confine their freedom of expression. They seek an injunction against the Ordinances’ enforcement and damages.
Appellants’ challenge to the Ordinances mirrors those of other adult business owners in other cities.
See, e.g., City of Renton v. Playtime Theatres, Inc.,
At trial, the parties presented evidence of their respective positions on the number of adult business sites and amount of acreage that comply with the Ordinances. Patricia Garcia, El Paso’s Planning Coordinator, testified that the Ordinances permit 78 adult business sites on 1,433, or 0.91%, of El Paso’s 158,000 acres. Appellants then оffered expert testimony to show that it is impossible for them to relocate on most of these 1,433 acres.
The only instruction that the district court gave to guide the jury in deciding what alternative land was reasonably available to the adult businesses closed by the Ordinance stated:
[f]or the purpose of determining whether acreage or sites are “reasonably available,” you are instructed that adult entertainment businesses must fend for themselves in the real estate market, on an equal footing with other prospective purchаsers and lessees. Acreage and sites are not “unavailable” solely because they are already occupied by existing businesses, or because “practically none” of the undeveloped land is currently for sale or lease, or because in general there are no “commercially viable” adult entertainment sites within the area which complies with the ordinance. Although the First Amendment guards against the enactment of zoning ordinances which have “the effect of suppressing, or greatly restricting accеss to lawful speech,” the First Amendment does not compel the City of El Paso to insure adult entertainment businesses, or any other kind of speech related businesses, will be able to obtain sites at bargain prices.
The jury found that 39 adult businesses operated in El Paso on March 22, 1988, the Ordinances allow for 59 adult business sites on 1,165 acres, and the Ordinances do not deny appellants “a reasonable opportunity to open and operate their adult entertainment businesses.” The district court upheld the Ordinances’ constitutionality pursuant to the jury’s verdict.
II. DISCUSSION
Appellants claim, inter alia, that the portion of the court’s jury charge previous *258 ly quoted misled the jury about the proper law to apply in answering the court’s special interrogatories. They asked the court to instruct the jury not to consider land to be available as an alternative avenue of communication for speech affected by the Ordinances if it would be unreasonable to expect adult businesses to relocate on the land from a physical, legal, or economic standpoint. Instead, the court gave the instruction previously quoted.
El Paso contends that the instruction was not improper, arguing that the instruction was taken verbatim from the Supreme Court’s holding in Renton. El Paso also urges that the instructions were sufficient considering the entire charge and that counsel were allowed to argue unreasonableness to the jury.
A. Unavailable Land Under Renton
“[T]he First Amendment requires only that [El Paso] refrain from
effectively
denying [appellants] a reasonable opportunity to open and operate [adult businesses] within the city_”
Renton,
The
Basiardanes
court followed
Young v. American Mini Theatres, Inc.,
In the ten percent to fifteen percent of the city [from which they are] not categorically banned, adult theaters may operate only in the industrial zones at a great distance from other consumer-oriented establishments. Few access roads lead to the permitted locations, which are found among warehouses, shipyards, undeveloped areas, and swamps. These locations are poorly lit, barren of structures suitable for showing films, and perhaps unsafe. In theory they are available to adult mоvie proprietors and patrons, but in fact they are completely unsuited to this use.
Basiardanes,
*259 El Paso relies on Renton. Discussing reasonable alternatives left by Renton’s zoning ordinance, the Court stated:
The District Court found, and the Court of Appeals did not dispute the finding, that the 520 acres of land consists of “[a]mple, accessible real estate,” including “acreage in all stages of development from raw land to developed, industrial, warehouse, office, and shopping space that is criss-crossed by freeways, highways, and roads.” App. to Juris. Statement 28a.
[The adult business owners] argue, hоwever, that some of the land in question is already occupied by existing businesses, that “practically none” of the undeveloped land is currently for sale or lease, and that in general there are no “commercially viable” adult theater sites within the 520 acres left open by the Renton ordinance. Brief for Appellees 34-37. The Court of Appeals accepted these arguments, concluded that the 520 acres was not truly “available” land, and therefore held that the Renton ordinance “would result in a substantial restrictiоn” on speech. [Playtime Theaters, Inc. v. City of Renton] 748 F.2d [527] at 534 [9th Cir.1984].
We disagree with both the reasoning and the conclusion of the Court of Appeals. That [the adult business owners] must fend for themselves in the real estate market, on an equal footing with other prospective purchasers and lessees, does not give rise to a First Amendment violation. And although we have cautioned against the enactment of zoning regulations that have “the effect of suppressing, or greatly restricting access to, lawful speech,” American Mini Theatres,427 U.S. at 71, n. 35 ,96 S.Ct. at 2453, n. 35 (plurality opinion), we have never suggested that the First Amendment compels the Government to ensure that adult theaters, or any other kinds of speech-related businesses for that matter, will be able to obtain sites at bargain prices. See id. at 78,96 S.Ct. at 2456 (POWELL, J., concurring) (“The inquiry for First Amendment purposes is not concerned with economic impact.”). In our view, the First Amendment requires only that Renton refrain from effectively denying [the adult business owners] a reasonable opportunity to open and operate an adult theater within the city, and the ordinance before us easily meets this requirement.
Renton,
We will not read the Court’s
Renton
decision to deem sewage treatment facilities as reasonable alternative avenues of communication for protected speech, especially when there is a much more plausible understanding of the Court’s disagreement with the Ninth Circuit’s reasoning. Ren-ton’s city council enacted its zoning ordinance before
any
adult businesses moved into the city.
Renton,
This court has cited
Basiardanes’
communication avenue suitability holding with approval even after
Renton. FW/PBS, Inc. v. City of Dallas,
B. Jury Charge Sufficiency
A district judge must “ ‘instruct the jurors, fully and correctly, on the applicable law of the case, and ... guide, direct, and assist them toward an intelligent understanding of the legal and factual issues involved in their search for the truth.’ ”
Pierce v. Ramsey Winch Co.,
The trial court gave this jury insufficient guidance in resolving the crucial issue of what land they could consider as available for First Amendment purposes when it instructed that:
[ajcreage and sites are not “unavailable” solely because they are already occupied by existing businesses, or because “practically none” of the undeveloped land is currently for sаle or lease, or because in general there are no “commercially viable” adult entertainment sites within the area which complies with the ordinance.
Like El Paso’s attorneys and the staff of Harvard’s Law Review, see The Supreme Court—Leading Cases, 100 Harv.L.Rev. 100, 197 (1986), the jury could easily take this Renton paraphrase to mean that all land made available to appellants by the Ordinances is to be considered a reasonable alternative avenue of communication for constitutional purposes. While we recognize that the jury did not find constitutionally available all of the land that El Paso argued to have been open to adult businesses under the Ordinances, the jury *262 found that approximately 565 acres of desert that does not have roads, utilities, and structures qualifies as a reasonable alternative avenue of communication for adult businesses. 6 Given their findings and the court’s charge, the jury either guessed as to constitutionally available acreage or equated constitutional availability with availability under the Ordinances, after rejecting some of El Paso’s evidence as to the amount of land the Ordinances left open.
El Paso’s argument that the instructions were sufficient in light of the whole charge given overlooks the fact that the portion quoted above was the only instruction given on reasonable availability. The city’s contention that argument of counsel could supplement the charge is contrary to the court’s specific instruction that the statements, objections, and arguments of counsel served only to call attention to facts and inferences that might otherwise escape notice аnd were not to be considered as evidence in the case.
Appellants contend that it would be unreasonable to limit relocation of adult businesses to property where it is physically or legally impossible for them to conduct business. Appellants argue that land may not be considered reasonably available for First Amendment purposes where the land: has nothing on it; has topographical or physical impediments to building; lacks street access; entails an extraordinarily high cost of building; lacks available utilities; is landlocked; is an area of concrete retaining walls; is a United States Customs. holding area; is a cotton field and has sharecropper houses; contains large industrial warehouses; consists of sand dunes, cliffs, gullies and ponding areas, including the Jesuit Drain basin, Peter Cooper pond-ing area and Pullman Drain; or, is desert land. These alleged faults which appellants say make these alternative locations unreasonable depend on the land’s physical qualities or characteristics.
Appellants also argue that lаnd may not be considered available for First Amendment purposes where the land: could not receive a city building permit because it is a ponding area; is airport property where the city would never approve a lease to an adult business; is the portion of a shopping mall area required by law to be dedicated to parking; is subject to restrictive covenants that prohibit its use for an adult business; or, is subjected to deed restrictions or special contracts which proscribe adult businesses or retail use. Each of these alleged faults depends on the land’s legal characteristics.
Appellants also assert that economic or business considerations affect the availability of some land as reasonable alternatives. In this case the alleged “economic” impracticability of the land is really a consequence of the land’s physical or legal characteristics. Appellants do not contend that any of the available property now owned or used by other types of businesses is so expеnsive to purchase or lease that no adult business could economically afford it. Such a contention would have presented a more difficult issue but one which was not raised by the proof in this record. See n. 5 supra.
Appellants also complain that some property is currently in use. Renton responds, in part, to this contention. The fact that a business is operated on a particular parcel of property does not necessarily take the property out of the marketplace where adult businesses must fend for themselvеs. If, however, a business is operated pursuant to a lease that commits the property to the present tenant for its business purposes for a term of years, the property may be effectively unavailable to adult businesses or any other business enterprise. Such a leasehold could legally bar appellants’ use in the same manner as restrictive covenants or zoning prohibitions.
As to those aspects of physical or legal unavailability that were put in issue *263 by the evidence and required some fact determinatiоn, the court should have told the jury that land cannot be found to be reasonably available if its physical or legal characteristics made it impossible for any adult business to locate there. We do not fault the court’s use of special interrogatories requiring the jury to find the number of adult businesses in operation in El Paso on March 22,1988; the number of sites and amount of acreage left available by the Ordinances; and whether appellants were denied a reasonable opportunity to open and operate thеir businesses. We do hold that the instruction language the court recast from a part of the Renton opinion did not respond to issues raised, nor did it adequately guide the jury in resolving the facts presented by today’s case.
C. Parties’ Stipulation Regarding Facial Constitutionality
Pursuant to the parties’ stipulation that “[t]he ordinance in question is constitutional on its face,” the court instructed the jury that “the parties agree that the adult business ordinance in question is constitutional on its face; that is, the adult business ordinance ... does not unreasonably limit alternate avenues of communication.”
The record confirms that there was substantial confusion regarding exactly what appellants meant by their stipulation to the Ordinances’ facial constitutionality. Apparently, in light of Renton, SDJ, and FW/ PBS’ appellants conceded that the Ordinances are content-neutral and serve a substantial governmental interest. They never specifically conceded the facial reasonableness of the Ordinances’ limitation on alternative avenues of communication. Instead, appellants repeatedly asserted that their only objection to the Ordinances is the severity of the Ordinances’ limitations on their activities, not the fact that the Ordinances limit their activities. The stipulation appears to concede too much, but that did not mislead El Paso about the crux of this lawsuit.
We think that the court’s instruction on facial constitutionality prejudiced appellants because it did not help the jurors decide whether the Ordinances deprive appellants of their First Amendment rights and it had tremendous potential to lead jurors to think that appellants agreed that the Ordinancеs provide constitutionally adequate alternative avenues of communication. We caution the district court against reusing its instruction on facial constitutionality. The court must also reconsider appellants’ claim under the Texas Constitution in light of our holding that appellants contended throughout this lawsuit that the Ordinances do not provide them reasonable alternative avenues of communication.
REVERSED and REMANDED.
Notes
. In his concurrence to
Reitman v. Mulkey,
.
The Court cites
Heffron
v.
International Society for Krishna Consciousness, Inc.,
. It is also possible that the Court disagreed with only some of the Ninth Circuit’s charactеrizations of unavailable land, such as the “fully-developed shopping center.”
Renton,
.The SDJ court never had occasion to address Basiardanes’ communication avenue suitability holding because, like Renton, the zoning ordinance at issue in SDJ provided so many alternate sites that Houston’s adult businesses could not legitimately argue that they were denied reasonablе alternative avenues of communication.
. The standard for determining when land is economically unsuitable as an alternative avenue of communication remains obscure. We need not attempt to pierce this obscurity to decide this appeal. Appellants’ proof and contentions at trial dealt exclusively with physical and legal unavailability.
However, because the line between legal and physical impracticalities and economic impracticality is thin, the economic issue may well оccur on remand.
There is a reasonable, efficient way to protect sexually-oriented expression from overzealous zoning laws without guaranteeing adult business owners’ profits, while remaining true to
Renton
and
Young.
It is practically irrelevant to the First Amendment’s alternative avenue availability inquiry whether a particular adult business, with its management, financing, and capital costs, can make a profit and comply with a challenged zoning ordinance. The First Amendment does not guarantee speech-related businesses the right to stay in business, let аlone any particular profit margin, solely by virtue of their relationship to speech.
See SDJ,
In practical terms, this means that economic unsuitability determinations are to be made on a macro scale. Land is only economically unsuitable as a reasonable alternative avenue of communication if no adult business could possibly expect to profit by opening there.
Accord Alexander v. City of Minneapolis,
. In response to a special interrogatory, the jury stated that 1165 acres comply with the Ordinances and are reasonably available to adult entertainment businesses on which to open and operate. Garcia testified that only six hundred of the acres open to adult businesses under the Ordinances have streets, utilities, and buildings.
